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Co-op NewsRetail offers FEBRUARY 2011Danone announcement welcomedDairygold welcomes the decisionby Danone to invest €50 million inits manufacturing facility in Macroomand the opportunity it offersDairygold as a key raw materialsupplier for the expanded facility.The Enterprise Ireland supportedinvestment will fund a redevelopmentand expansion of the existingMacroom processing plant which isexpected to treble its productioncapacity to 100,000 tonnes annuallywith the consequent increase in rawmaterial requirements.Dairygold had been in negotiationswith the company on the Macroomrequirement for a number of months.Our success in securing the supplyagreement is further confirmation bythe global food company ofDairygold’s excellence in themanufacture of quality dairyingredients to the highest internationalstandards. Danone confirmed thatone of three key factors in its decisionto locate the investment in Macroomwas the availability of quality rawmaterials.Danone’s raw material requirementfor the new Macroom facility coversboth Skim Milk Concentrate andDe-mineralised Whey.Dairygold features asone of the top producersof De-mineralised Wheyglobally and the InfantMilk Formula sector isthe predominant user ofthis ingredient, thereforea long term alliance thatguarantees significantvolumes is of greatstrategic importance toDairygold.The supply agreementfor the Macroom facilityis important for Dairygoldfor three reasons:• It strengthens the relationshipbetween Dairygold and Danone, aFortune 500 company with €15 billionin global sales and a huge dairyingredient requirement.• It gives blue chip endorsement tothe Society’s claims of manufacturingand product quality excellence, whichwill strengthen our reputation amonglarge international customers.• It is very timely coming as itdoes as the Society prepares for theexpansion of its milk business in linewith the forecasts indicated in theDepartment’s Harvest 2020 Report.Ireland is becoming a centre of excellence for Infant MilkFormula manufactureThe decision is also a huge positivefor the Irish dairy industry.The Infant Milk Formula sector isstrategically very important to theIrish Dairy Industry as we are thelocally based raw material suppliersto a sector that accounts for over€670 million in export sales for thecountry.Ireland supplies between 15 and 20per cent of the global Infant MilkFormula market....continues on page 2

Danone announcement welcomed (continued)Ireland is becoming a centre ofexcellence for Infant Milk Formulamanufacture, a business thatcontinues to grow in line with growingdemand from large developingmarkets like China.98% of the output from Macroom willbe exported and commercialized inmore than 60 countries worldwide.It is important then for the Irish dairyindustry to retain world classcustomers like Danone InfantNutrition and the Macroominvestment demonstrates Danone’scontinued commitment to Ireland.Macroom is the single largestinvestment Danone has made in itsBaby Nutrition Division globally.On completion in 2012, it will be thelargest and most technologicallyadvanced manufacturing centre inDanone Baby Nutrition’s GlobalNetwork.Notes on Alternative Spring Crops and SpringCereal Varieties 2011BEANSBeans are relatively easy to grow andare likely to return similar margins tospring cereals in 2011. When grown aspart of a rotation, beans offer theopportunity to clear up problematicgrass weeds and following cereal cropsare likely to have significantly higheryields versus continuous cereals.Beans should ideally be sown by earlyMarch. If you are interested in growingbeans, talk to your local Dairygoldrepresentative as Dairygold will bepurchasing beans in 2011 for use in ourfeed range.Fuego will be the variety of choice thisyear as it is readily available and it hasperformed well in the last couple ofyears. It yields well, has a large grainsize, ripens early and has goodstanding ability at harvest.OILSEED RAPEThere is likely to be renewed interest ingrowing spring oilseed rape this year asforward prices indicate significantlybetter returns compared to springcereals plus the advantages of arotational crop. If you are interested ingrowing oilseed rape, talk to your localDairygold representative as Dairygoldwill be trading oilseed rape in 2011.There will be a number of differentvarieties available with Delight likely tobe the best for early sowing (March)and Kumily the best for later sowings(April). Delight is a hybrid that deliversstrong early vigour as well as goodyields. Kumily is a conventional varietythat performed well in 2010.WHEATRafflesStatus: On the Irish recommendedlist since the year 2000.Availability: LimitedAgronomic characteristics:Yield has slipped behind the othervarieties on the recommended list.Early maturing with moderately shortstrong straw.Resistance: Septoria and mildewwill need attention.Grain Quality: Good but milling/bread-making quality is now onlylisted as moderate.TrappeStatus: On the Irish recommendedlist since 2007.Availability: LimitedAgronomic characteristics:Highest yielding variety on therecommended list. Quite tall, butstrong straw.Resistance: Mildew in particular willneed attention.Grain Quality: Good quality grain andis suitable for milling/bread-making.GranaryStatus: On the Irish recommended listsince 2009.Availability: GoodAgronomic characteristics:Yield has slipped behind the othervarieties on the recommended list.Moderately short strong straw.Resistance: Mildew in particular willneed attention.Grain Quality: Good but milling/bread-making quality is now onlylisted as moderate.SparrowStatus: Now fully recommended.Availability: GoodAgronomic characteristics:Second highest yielding variety on therecommended list. Moderately shortstrong straw.Resistance: No particular weaknesses.Grain Quality: Good quality grain and issuitable for milling/bread-making.BARLEYCocktailStatus: On the Irish recommendedlist since 2004.Availability: ScarceAgronomic characteristics:Yield has slipped behind the othervarieties on the recommended list.Moderately short strong straw.Resistance: Rhyncho in particularwill need attention.Grain Quality: Good quality grain.CroptonStatus: Now fully recommended.Availability: GoodAgronomic characteristics:Joint highest yielding variety on therecommended list. Moderately tall withmoderately weak straw.Resistance: Rhyncho in particular willneed attention.Grain Quality: Good, suitable for malting.FrontierStatus: On the Irish recommendedlist since 2005.Availability: Good.Agronomic characteristics:Average yielding. Short but moderatelyweak straw.Resistance: Rhyncho and mildew willneed attention.Grain Quality: Reasonable.2

QuenchStatus: On the Irish recommendedlist since 2007.Availability: Good.Agronomic characteristics:High yielding with moderately shortbut moderately weak straw.Resistance: Only weakness is brown rust.Grain Quality: Suitable for malting.SnakebiteStatus: On the Irish recommended listsince 2009.Availability: Good.Agronomic characteristics:Third highest yielding variety on therecommended list. Moderately shortstrong straw.Resistance: Rhyncho and mildewwill need attention.Grain Quality: Good but unsuitablefor malting.MagalyStatus: Provisionally recommendedsince 2009.Availability: Good.Agronomic characteristics: Averageyielding with moderately short but weakstraw.Resistance: No particular weaknessesbut only good resistance is to net blotch.Grain Quality: Good but unsuitable formalting.Monthly€50 VoucherWinnersPropinoStatus: Provisionally recommended forthe first time in 2011.Availability: LimitedAgronomic characteristics: Joint highestyielding variety on the recommended listwith moderately short and moderatelyweak straw.Resistance: Brown rust might needattention.Grain Quality: Good.AzaleaStatus: Failed to make therecommended list.Availability: GoodAgronomic characteristics:Similar yielding to Cocktail withshort, strong straw.Resistance: Net Blotch will needattention.Grain Quality: Good, suitable for malting.OATS(Note spring oat seed is likely to bein short supply)BarraStatus: On the Irish recommended listsince 1985.Availability: Very scarceAgronomic characteristics: Yield hasslipped well behind the other varietieson the recommended list. Moderatelyshort and moderately weak straw.Resistance: Very susceptible to mildewand also susceptible to crown rust.Grain Quality: Excellent.EvitaStatus: On the Irish recommended listsince 1999.Availability: Very scarceAgronomic characteristics:High yielding variety with veryshort, moderately strong straw.Resistance: Susceptible to mildew andcrown rust.Grain Quality: Reasonable.HuskyStatus: Now fully recommended.Availability: Very scarceAgronomic characteristics:High yielding variety with short,moderately weak straw.Resistance: Susceptible to crown rust.Grain Quality: Good.BinaryStatus: Provisionally recommendedfor the first time in 2011.Availability: Very scarceAgronomic characteristics:Highest yielding variety on therecommended list. Short, moderatelystrong straw.Resistance: Moderately susceptibleto crown rust.Grain Quality: Reasonable.CircleStatus: Provisionally recommendedfor the first time in 2011.Availability: LimitedAgronomic characteristics:Second highest yielding variety on therecommended list. Moderately tall andmoderately strong straw.Resistance: Susceptible to mildew andcrown rust.Grain Quality: Good.John Walsh,Kilally, Kilworth,Co. CorkWilliam O Grady,Neddins House,Ardfinnan,Clonmel,Co. TipperaryDaniel Clancy,Monaskeha,Clonlara, Co. ClareUse the Dairygold PostalPayment Envelope andyou couldbe a lucky winner!A healthy crop of Spring Beans3