Refresh Refine Revive Restore Renew Refocus Recharge Reward

is proud to present
The premier annual event for PAs, secretaries, admin executives and support staff
Raising your Game
Achieving Administrative Excellence
“This is the first
time that I have
attended such an
interesting conference.
All the speakers are
really superb. I really
hope to be able to
attend ASSAP ® 2009.”
– Tham Lai Kwan
ASSAP ® 2009 is here again, ready to revive, recharge
and reward you! Working in today’s challenging business
environment with an expanding job scope and more demanding
tasks, you know how important it is to be versatile. When
faced with new challenges, you need to be adaptable and
resourceful, and you repeatedly have to ‘go the extra mile’ or
‘raise your game’. With such constant demands being made,
you need recharging with regular doses of motivation and
inspiration! That’s where ASSAP ® 2009 comes in, with our
theme ‘Raising your Game’, which is specially designed
to help you do just that!
Successful people regularly focus on five key steps to success:
Inspiration, Motivation, Preparation, Concentration, and
Dedication. Administrative professionals too can learn some
vital lessons from this determination and drive. You may not
be competing in a Formula 1 Grand Prix, but sometimes a
“Everybody in
the conference is
so positive. Smiling
speakers, funny and
so energetic. Love
to come back and
promote to friends.”
– Maimunah
Bt Khalit
21-24 April 2009
Mandarin Ballroom,
Marina Mandarin Hotel,
Singapore
“Lots of fun, and at
the same time learning,
meeting new friends
and seeing myself in a
new horizon. The best
conference for secretaries
I’ve ever attended.”
– Serene Tan
new role or a demanding project may seem just as huge to
you. That’s why we’ve chosen ‘Raising your Game’ as
our theme for ASSAP ® 2009, so that you can be inspired and
motivated, armed and ready to raise your own game and step
up to success!
What’s the difference between a good conference and a
great one? The difference is ASSAP ® 2009! All our speakers
work as a team, creating a high-energy atmosphere of
fun and positive expectations. The speakers will give lots
of motivating tips and techniques that you will want to
start using immediately back at the workplace. Everyone
needs a periodic booster shot – ASSAP ® 2009 will give you
yours! You will feel refreshed, recharged, refocused and
renewed - ready to raise your game by enhancing your
productivity, efficiency and results, not to mention your
job satisfaction!
Refresh Refine Revive Restore Renew Refocus Recharge Reward
www.shirleytaylortraining.com/ASSAP Telephone +65 6838 1069

DAY ONE of ASSAP ® 2009: Tuesday 21 April – One-day Conference
ASSAP ® 2009 is packed full of inspiring presentations and much more that will give you the stimulus
you need to work towards administrative excellence. By attending ASSAP ® 2009, you will:
Learn the 5 secrets of success that successful people use regularly to raise their game.
Become motivated to take on new challenges with energy, positivity and enthusiasm.
Gain the edge at work by making business etiquette part of your job description.
Improve your memory and brain power, and reap the rewards of enhanced personal effectiveness.
Develop skills to help you to focus and concentrate, so that you improve performance at work.
Reduce stress and improve efficiency through achieving an optimal work/life balance.
Enhance your interpersonal skills and relationships with bosses, colleagues, clients and friends.
Identify the people skills that will help you develop a motivated, energised and rewarding working environment.
Learn the foundations for success in a friendly, collaborative environment of fun and enjoyment.
Discover how you can become a magnet for success and consistently raise your own game.
0845 Welcome by your MC
Rob Salisbury, CSP
Professional MC, speaker and trainer
Strategic Resources International, Sydney
0900 Raising your Game:
Achieving Administrative Excellence
Shirley Taylor, Business communication
trainer, author and speaker
ST Training Solutions Pte Ltd, Singapore
How can admin professionals apply the 5 secrets of success?
Maximising the return on your inspiration and motivation
Habits that can make you less effective, and how to
break them
On your marks, get set, GO!
It’s time to dedicate yourself to success!
1000 Administrative Professional of the
Year 2009 – Introduction of the
semi-finalists
1015 Visit our exhibitors during the
Refreshment Break
1045 Business etiquette essentials that will
give you the edge at work
Tina Altieri, Television presenter,
media trainer and communication coach
Max Communications, Singapore
What is business etiquette, and why do you need it?
How to create a real presence by improving your
professional poise
Hot potatoes in the office, and how you can avoid them
Battle of the sexes: building better working relationships
across genders
5 hot buttons you need to press to help you shine and
show your true potential
1130 Boost your memory power and
achieve greater effectiveness at work
Nishant Kasibhatla, Grand Master of
Memory and World Record Holder
Memory Vision, Singapore
Reasons why memory fails, and techniques to combat this
A mind-blowing memory demonstration to witness the
power of a trained memory
The secrets of attaining a phenomenal memory
How improving your memory can enhance your effectiveness
at work
Practical exercises for instant memory improvement
1200 Visit exhibitors and enjoy the
international buffet lunch
www.shirleytaylortraining.com/ASSAP
1345 After-lunch teambuilding energiser
Alison Lester, Communication and creativity
trainer, coach and improvisational comedian
AJ Lester Communication Training, Singapore
1400 Administrative Professional of the
Year 2009 – Interviews with the 5 finalists
1430 Achieving an optimal work/life balance to
improve efficiency and reduce stress
Cynthia Owens, Communications expert,
coach, trainer and speaker
AsianEdge Network, Singapore
Finding your own balance - what does it mean to you?
The importance of finding work/life balance and its impact
on your organisation
Managing work demands without jeopardising personal
commitments and values
Warning signs for things that may throw you off balance
and rob you of efficiency
Success tools to help you gain control of your life and
achieve your goals
1515 Visit our exhibitors during the
Refreshment Break
1545 ‘Magnet for Success’ – how to develop
a motivated, energised and
rewarding working environment
Christian Chua, Professional speaker, trainer,
author and motivator
Christian Chua Training Academy, Singapore
Learn how ordinary people achieve extraordinary success
Discover how you can re-engineer yourself for
attracting success
People skills that will make you a magnet for success in your
working environment
How to enhance co-operation and teamwork so that
everyone welcomes challenges positively
Sure-fire ways to cultivate positive relationships with bosses,
colleagues, clients and friends
1640 Open Forum and Q&A Session
with Shirley Taylor and all
ASSAP ® 2009 Presenters
1705 Presentation of award to
Administrative Professional of the
Year 2009
1730 Lucky Draw and Close
Watch
out for a few
surprises
too!
Telephone +65 6838 1069

Dear Employer
Your PAs, secretaries, administrative and
support staff count on you to help them
raise their game. By sending them to
ASSAP ® 2009, you will help them
to improve their skills in:
Communication
Business etiquette
Memory and brain power
Time and stress management
Work/life balance
Dealing with difficult situations
Personal effectiveness
Achieving greater success
and much more!
ASSAP ® 2009 promises to fire up
your staff to take on new challenges with
enthusiasm. If you Reward your staff with
ASSAP ® 2009, they will return to
work Refreshed, Revived, Renewed, Refocused
and Recharged! Sign them up today!!
Shirley Taylor
Organiser of ASSAP ® 2009
ASSAP ® 2009
Introduces the inaugural
Administrative
Professional of the
Year competition
The search is on to find the administrative
professional who shows they can really achieve
administrative excellence. Is that YOU?
The winner of the title Administrative Professional of
the Year 2009 will be announced at ASSAP 2009
on 21 April 2009. Find out more and
download the application form at www.
shirleytaylortraining.com/ASSAP.
www.shirleytaylortraining.com/ASSAP
DAY 2 of ASSAP ® 2009
Wednesday 22 April, 9.00am to 5.00pm
Workshop A
Achieving Peak Performance by
Improving Your Memory
How to use powerful information and
memory management techniques to improve
your productivity at work
with Nishant Kasibhatla
Grand Master of Memory and World Record Holder
Memory is needed every single moment of our lives. The way we use our memory
decides what we become. In any profession or occupation, Information and memory
management skills can be priceless assets and lead to improved productivity and
profitability for any organisation.
Do you wish you had better information management skills?
Do you have trouble remembering key information?
Do you feel stressed by forgetting things?
Do you fret about information overload?
This powerful workshop is the solution to all these challenges. Nishant will equip you
with all the tools and strategies you need to unleash the full potential of your brain
power. You will stop wasting time with approaches that produce little or no results,
and know how to tackle information overload effectively. Plus you’ll walk away with a
powerful Daily Action Plan that you can use immediately to make sure you make the
most of the massive gains from the workshop.
Nishant packs this workshop full of practical tools, techniques and
skills that will save you heaps of time and boost your professional
success!
Objectives
1 Be aware of self-limiting beliefs caused by certain memory myths.
2 Recall information at will using some simple yet powerful techniques.
3 Engage both sides of the brain in learning and memorising anything faster.
4 Remember speeches and presentations, names and faces,
statistical data, lists of any kind, procedures, policies and more.
5 Learn how to effectively absorb information from workshops, seminars and
training programs.
6 Create powerful focus and concentration so that you improve your
performance at work.
7 Avoid frustration from not being able to recall important information at the
right time.
8 Turbo-charge your brain to achieve peak mental performance by using the
Mind Gym.
9 Experience a paradigm shift in attitude towards learning, memorising and
handling information.
10 Banish absent-mindedness forever.
Workshop Outline
Introduction to proven memory systems
Origin, scope and utility of Scientific Memory Systems
Understanding the process of memory
Learn what inspires your brain to remember or forget
Exploding various ‘memory myths’
Applications for memory techniques in the workplace
Strategies you can use to remember names and faces
Techniques to remember to-do lists, speeches and presentations, ideas, and more
Simple ways to banish absent-mindedness forever
Using The Ultimate System to remember statistical data, dates and numbers
Wow your colleagues and friends with some powerful memory techniques
Memory techniques explained
3 secrets that will awaken your memory potential
The magic words of ‘memory improvement’
How to make sure you pay attention every time you learn something
Nishant’s Daily Memory Workout Routine
Bookable
Separately
Turbo-charging brain power
2 sure-fire ways to improve focus and develop razor-sharp concentration
Popular notions on memory
Mind Gym - exercises for peak mental performance
Exercises for improving your powers of creativity, imagination and observation
21-day ‘Supercharge your Memory Power’ Action Plan
Telephone +65 6838 1069

DAY 3 of ASSAP ® 2009
Thursday 23 April, 9.00am to 5.00pm
Workshop B
Dealing with Difficult People
and Situations
How to resolve tension using
effective influencing skills
with Christian Chua
Professional speaker, trainer, author, motivator
Bookable
Separately
Everyone at some time is put in a challenging situation and forced to confront
difficult people. In today’s offices, we are constantly faced with trying to work
with others who may challenge our ability to get things done.
Usually, the difficult person is someone who is working from the negative side
of their personality, rather than a conscious desire to be difficult. The person
is often unaware of how their attitude or behaviour affects others. They also
don’t realise how harmful their actions are to their own career success.
In this experiential workshop, Christian Chua will help you to understand
these challenging people and situations. He will show you the great value to
be gained when we take time to understand another’s viewpoint. You will be
encouraged to change your attitude towards challenging people, and change
your viewpoint about what they are doing and saying. As a result you will find
a wealth of knowledge to achieve positive outcomes. This will ultimately lead to
building better bonds, improving morale and increasing productivity.
Christian will inspire you to adapt your attitude and
behaviour so that you bring out the best in everyone, and
ultimately improve teamwork and workplace harmony.
Objectives
1 Adapt your approach to different people through understanding
human profiling.
2 Understand why conflicts happen and how to avoid them.
3 Learn how to respond tactfully when faced with tension or disagreement.
4 Use appropriate language that will calm difficult situations and people.
5 Know the difference between dangerous words and dependable words.
6 Use effective influencing skills to positively affect the outcome of
every situation.
7 Develop your people skills to create concord instead of conflict.
8 Improve your communication skills and increase co-operation
and collaboration.
9 Practise assertive behaviour that will help control and defuse
difficult situations
1 0 Build relationships that will improve workplace harmony, morale
and motivation.
Workshop Outline
Understanding difficult behaviours
Why some people are troublesome and others trouble-free
Triggers that provoke negative attitudes and difficult behaviour
Analyse different personality types with a special human profile
Learn how to handle each unique personality type effectively
Building confidence in communication
Words to use and language to avoid in all your business dealings
Applying effective listening skills to defuse difficult situations
Gaining control of situations by acting more assertively
Successfully communicating ideas and viewpoints to
achieve a positive ‘buy-in’
Influencing techniques
Step-by-step methodology for applying influencing skills
How to present ideas convincingly and persuasively
Choosing the right behaviour to influence positive outcomes
Finding the ‘sweet spot’ when influencing
Changing mindsets
How to make simple but effective attitude changes that reap
beneficial outcomes
Using co-operation and collaboration to increase motivation
and teamwork
How to change people’s way of thinking by winning their confidence
Benefits of building great relationships and winning bonds
www.shirleytaylortraining.com/ASSAP
DAY 4 of ASSAP
Friday 24 April, 9.00am to 5.00pm
® 2009
Workshop C
Personal Effectiveness and You
Essential tools and techniques to boost
your efficiency and productivity
with Cynthia Owens
Communications expert, coach, trainer, speaker
Bookable
Separately
When the pressure is on, do you feel you are being pulled in 100 different
directions? Do you have trouble deciding on priorities? Do your stress levels
increase? Don’t worry! There are ways you can be more productive even when
you’re asked to do more.
In this energising workshop, Cynthia Owens will help you set the right goals,
identify the working style that will make you most productive, and develop
your people skills so that you communicate success with every step you take.
You’ll learn to avoid the biggest time wasters so that you can truly raise your
game and map your personal path to success.
Cynthia will show you the tools and techniques that will truly boost your
effectiveness and help your entire organisation achieve more. You’ll learn how
to focus on the objectives and get things done faster, as well as how to build
on your strengths and embrace changes that will develop new skills. You will
leave armed with a host of practical skills and a fresh perspective that will help
increase your effectiveness and confidence, and make your working life more
rewarding.
Let Cynthia inspire you as she takes you through a series of
helpful steps that will add up to a new and more productive
YOU!
Objectives
1 Discover the 6 quick fixes that will make an immediate difference to
your personal effectiveness.
2 Maximise your strengths, and learn how to develop your weaknesses.
3 Learn the 8 secrets of success in organising your priorities, so you can
achieve more in less time.
4 Build strong alliances with colleagues and clients to help you gain better
results.
5 Discover the productivity tools that work best for you.
6 Turn daily challenges into opportunities by increasing confidence
and positivity.
7 Work with your boss and your team, gain their support, and increase
the whole team’s effectiveness.
8 Discover how you can use the top 10 qualities of truly effective people.
9 Increase your confidence and your positivity, and make your work more
rewarding.
1 0 Map your future step-by-step in a way that works for you, so that you
can truly raise your game.
Workshop Outline
Setting goals that help you and your organisation succeed
A 4-step plan for taking charge of goals and priorities
How do your personal values influence your objectives at work?
Matching your goals with those of your organisation
Creating an action plan that will really help you succeed
Developing healthier relationships
The top 10 qualities of truly effective people
You, your boss, your colleagues – building a great team
How to quickly assess any situation and influence the outcome
How making better connections will increase your effectiveness
Being productive when working under pressure
The 1-2-3 of attaining maximum productivity
Work styles and habits that will improve your efficiency
Tools to help you focus so you can achieve more
Avoiding common time wasters and productivity killers
Putting it all together to raise your game
Creating an office persona that radiates success
Increasing confidence through greater efficiency
Making your working style work for you rather than against you
Building your personal roadmap and action plan for success
Telephone +65 6838 1069

Presenters’ Profiles
Shirley Taylor
www.shirleytaylor.com
Shirley Taylor has established herself as a leading authority in business writing. She is author of 6 successful books on communication skills and
business writing, including the international best-seller Model Business Letters, E-mails and Other Business Documents 6th edition, which has sold
almost half a million copies worldwide. The 4th edition of her popular book Communication for Business was published in August 2005. Shirley
now runs her own business in Singapore, and she conducts regular public workshops on business writing, e-mail and communication skills as
well as in-house training for corporate clients. Shirley puts a lot of passion and energy into her workshops to make sure they are practical and
informative, as well as entertaining and fun.
Rob Salisbury
www.strategicresources.com.au
Our ASSAP MC first travelled to SE Asia in the 90s, making
Singapore his second home in 2004. Booked over 1800
times across Australasia, Europe and North America, Rob
knows how to lift teams, companies and conferences. An
example of this year’s ASSAP theme, he has raised his
game many times by finishing dozens of triathlons, 42k
marathons and a Seattle to San Francisco cycling holiday (1094k) in 10 days.
In 2003 Rob became one of only 600 speakers worldwide to earn the coveted
international accreditation of Certified Speaking Professional (CSP). He has co
authored How to MC or Host Just About Anything and authored How to Promote,
Market and Sell Your Greatest Asset - YOU!
Tina Altieri
www.maxcommunicate.com
TV anchor, professional MC and public speaking trainer,
Tina Altieri is a polished presenter who has mastered the
art of engaging an audience. Tina has earned respect
through her 20 years in the Australian broadcast news
business. Living in Singapore now, Tina is a sought-after
coach in Southeast Asia. She conducts training in media
interview skills, public speaking, communication and presentation skills as well
as business etiquette. Tina is passionate about showing individuals how selling
themselves in the right way can mean the difference between a good and a
great career.
Nishant Kasibhatla
www.memoryvision.com.sg
Nishant Kasibhatla is a World Record Holder and the
only Grandmaster of Memory and International Master of
Memory in Singapore. He is a trainer, speaker and author
with over 12 years experience in conducting memory
training for executives of multi-national companies, school
students and individuals of all walks of life around the
globe. Nishant is passionate about helping people develop their memory so
they can learn more, achieve more and be more successful. He is also author of
one of the most comprehensive books on memory techniques – Instant Memory
Management – which is currently one of the top 3 best-selling non-fiction books
in Singapore!
Cynthia Owens
www.asianedge.net
Cynthia Owens is a highly acclaimed communications
consultant and trainer, with experience living in Japan,
Hong Kong and Thailand. With a strong business background,
Cynthia is a sought-after speaker and panelist
for conferences and events, as well as one of Asia’s most
experienced journalists and media executives. She spent 20
years working for some of the world’s top news organisations, including The Wall
Street Journal, ABC News, iVillage.com and CNBC Asia. Based in Singapore,
Cynthia is founder and managing director of AsianEdge Network. She is
dedicated to making communications work for businesses and individuals.
Christian Chua
www.christianchua.com
Christian Chua is a certified professional trainer and
author of 5 books including How to be a Success
Magnet. He has inspired audiences for almost a decade,
and has over 100 speaking engagements every year.
Christian enjoys motivating audiences, bringing success
to the lives of individuals, and enhancing the workplace
environment of organisations. The current President of
Asia Professional Speakers (Singapore), Christian is well-known for his lively
and humorous presentation style, quick wit and great sense of humour.
Alison Lester
www.ajlestercommunication.com
Alison Lester moved to Singapore from Tokyo in 1999, and
thoroughly enjoys developing communication skills and
creativity training programmes for her international clients.
Through her own company, AJ Lester Communication
Training, Alison provides a range of services, from oneon-one
communication and presentation consulting for
managers to team building, presentation, confidence and creativity workshops
for groups. She is also an improvisational comedian, and performs in Singapore
with The Madhatters Comedy Company. Alison is also author of a book of short
stories called Locked Out: Stories far from Home.
“ASSAP ® 2008 was a wonderful experience for everyone! Shirley, you
have developed a stunningly successful event that educates, entertains and
engages participants. It was a pleasure to be the Master of Ceremonies for
ASSAP ® 2008, and the most exciting thing is that I know you’re now planning
something even more extraordinary for 2009! I can’t wait to be part of it!”
– Tina Altieri, ASSAP 2008 MC
Refresh Refine Revive Restore Renew Refocus Recharge Reward
www.shirleytaylortraining.com/ASSAP Telephone +65 6838 1069

“ASSAP ® not
only refreshed
my memory, it
also brought back my
confidence, morale
and self-motivation.
All topics are very
interesting, speakers
are knowledgeable.
I had a great time.”
– Santha Muthu
Suppiah
“It was a WOW day
at ASSAP ® 2008.
I learnt lots and enjoyed
all the sessions.”
– Merryn Chua
Who should attend ASSAP ® 2009?
ASSAP ® 2009 is specially designed for all the men and women
who work so hard in today’s changing offices. It’s created for
all support staff whose contributions to their teams and their
organisations are of supreme importance. ASSAP ® 2009 is
particularly suitable for:
Administrative Managers
Office Managers
Co-ordinators & Supervisors
Secretaries and PAs
Executive Assistants
Read what these
participants said about
ASSAP ® 2008
Customer Service Executives
Sales, Marketing, Accounts staff
Clerical and Support Executives
All other admin and support staff
wishing to develop their skills
Official Print Official Paper Sponsor Official Job Portal and
Media Partner
Official Online Partner Official Self-enrichment Magazine Official Business Magazine
Supporting organisations, lucky draw and door gift sponsors
“The conference
and workshops are
very helpful. I would
definitely recommend
my colleagues to attend.
This is suitable for
everyone. Thanks for a
great job! Enjoyed
it very much.”
– Julie Ng
“A great event. More,
much more, than I
expected. Excellent!
I’m so glad I came.“
– Hanindah Zainomum
Official Travel Partner Official Recruitment
Consultant
Authorised Marketing Agent
Sponsorship Opportunities: ASSAP ® 2009 provides a great opportunity to market your products and services to secretaries, admin professionals, office managers and
many other influencers and decision-makers. These key people play a vital role in event organising, meeting planning, business travel, office equipment and supplies, and much
more. If you are interested in sponsoring ASSAP ® 2009, please contact shirley@shirleytaylortraining.com.