iedsummer - Istituto Europeo di Design

www.ied.edu 

iedsummer 

The International Higher Education Network 

in Design, Fashion,Visual Communication 

and Management of creative industries 

Milano | Roma | Torino | Firenze | Venezia | Cagliari | Madrid | Barcelona | São Paulo

Index 

IED Summer Courses 2012 | 2 | 

Use this botton to navigate 

inside the pdf. 

Part One 

Welcome to the Istituto Europeo di Design 5 

History, Mission and Vision of IED 6 

IED An International Network 9 

International Advisory Board and Institutional Memberships 11 

Universities Partners 12 

IED Summer Courses 2012 15 

Special Programs: groups and other languages 19 

Part Two 

Summer Courses in Milan 2012 23 

IED Milano Facilities & Services 29 

Faculty Profiles 32 

• Interior and Showroom Design 40 

• Italian Product Design 42 

• Fashion Design 44 

• Fashion Stylist 46 

• Fashion Marketing 48 

• Jewelry Design 52 

• Photography and Portfolio 54 

Summer Courses in Rome 2012 61 

IED Roma Facilities & Services 67 


• Video Production 76 

• Language and Design Experience 78 

• Rome Architectural Sketchbook 80 

Summer Courses in Venice 2012 85 

IED Venezia Facilities & Services 91 

• Venice Architectural Sketchbook 96 

• Museum and Gallery Development and Design 98 

Summer Courses in Florence 2012 103 

IED Firenze Facilities & Services 109 


• Painting Restoration 118 

• Graphic Design and Portfolio 120 

• Fashion Events and PR 122 

• Italian Leather Design 124 

• Visual Merchandising for the Fashion Industry 126 

Summer Courses in Cagliari 2012 131 

IED Cagliari Facilities & Services 135 


• Digital Marketing 142 

Part Three 

Practical Information 146

Heartburn | Giulia Barelli, Valentina Branchetti, 

Benedetta Cariani, Eleonora Gambula, Julie Luchsinger, 

Valerio Alessandro Sizzi, Laila Sonsino, Alessandra Todaro 


Istituto Europeo di Design 

Welcome to 

the Istituto 

Europeo 

di Design 

For more than forty years, Istituto Europeo 

di Design has been operating in the fields of 

education and research in the disciplines of 

design, fashion, visual arts and management 

of creative industries. 

In 1966 the first IED opened in Milan, Italy. 

Over the next four decades the IED network 

would expand to include schools in Rome 

(1973), Turin (1989), Madrid (1994), Barcelona 

(2002), São Paulo (2005), Venice (2007), 

Florence (2008) and Cagliari (2009). 

Today IED is the only private higher education 

academic network operating in the design 

area whose roots go deep into the authentic 

Milan, Rome, Turin, Venice, Florence, Cagliari, 

Madrid, Barcelona, São Paulo 

Italian culture of creativity, while also drawing 

on invaluable input from all over the world 

and always ensuring a holistic view of all the 

trends and innovations at work in these sectors. 

IED offers its students a distinct competitive 

edge and international experience that 

accompanies them throughout their lives. 

Students have the options of undergraduate 

degree and masters programs, training seminars 

and workshops, summer courses and 

continuing education programs which are offered 

in the local language of the school as 

well as many programs in English.

History, 

Mission 

and Vision 

of IED 

We know what it means to take an idea 

and nurture it until it comes to concrete fruition 

and that is what we teach to young creative 

from all over the world. 

Since 1966 IED has developed an innovative 

didactic methodology focusing on the synergies 

between technology, experimentation, 

creativity, strategy, concentrated communication, 

market forces and new professional 

opportunities. 

The connection between knowing and know 

how are indispensible for professional 

growth and the development of cultural, 

creative and critical capacities that are at 

the heart of an IED education. 

Thanks to this effective didactic approach, 

the history of the IED is filled with alumni 

who have become innovators, professionals 

and leaders in the fields of design. This suc- 


cess has contributed to official recognition 

and accreditation by the Ministries of Education 

and Research for many of the degree 

programs in the country in which they are 

held. 

The foundation of the educational strategy 

of IED is partnerships with local and 

International companies and professionals. 

The recognition of the connection between 

academic preparation and professional 

experience is demonstrated by IED’s commitment 

to professional partnership. Every 

year IED schools work with over 200 companies 

on various projects and courses which 

enrich the educational and professional 

experience. The IED international faculty is 

History, Mission and Vision of IED 

made up of over 1.800 professionals from diverse 

fields and backgrounds that bring experience 

and innovation in to the classroom. 

Industry experts take a leading role in workshops, 

seminars and labs that are specifically 

designed to develop projects and give 

practical experience in examining real-life 

situations as well as learning how to work 

autonomously. 

THE “SCHoolS” oF THE IED SySTEM 

IED has defined four distinct “schools” that 

represent the major fields of design. IED 

Moda, IED Design, IED Visual Communication 

e IED Management Lab are the academic 

pathways to the various creative professions 

that are rooted in design. 

IED Moda 

(School of Fashion) 

Provides the necessary education and training 

for a career in fashion. Creativity, strategy, 

organizational studies, sales, marketing, 

communication, luxury products and accessories 

are all fundamental components of 

IED Moda programs. 

IED Design 

(School of Design) 

Focuses on Italian design through an educational 

approach based on the “Made in Italy” 

culture by combining creativity, entrepreneurial 

initiative, technological innovation 

and market knowledge that Italian design 

and designers have come to be known for. 

IED Visual Communication 

(School of Visual Communication) 

Represents communication through image. 

This school serves as a “creative laboratory” 

where the tools, linguistic and expressive 

codes, new techniques and latest technology 

are the basis for the creation of effective 

visual communication. 

IED Management lab 

(School of Management Lab) 

Began in 2011 as both a school and laboratory 

focusing on creative management issues 

in industry as well as diverse methods 

for managerial and entrepreneurial needs in 

creative industries which are exemplified by 

Italian excellence worldwide.

Set “Heartburn” 

Photo: Carlotta Cattaneo 


International Network 

IED 

An 

International 

Network 

International students account for 20% of 

the total student demographic. These students 

come from over 99 nations and attest 

to the IED’s international reputation as well 

as offer an invaluable resource via their diverse 

cultures, creativity and contribution 

that they add to the student body. 

In line with its international vocation, 

every year around 1800 foreign students 

enrol IED courses. 

The principle nationalities represented at 

IED* are Brazil, Bulgaria, China, Colombia, 

France, India, Kazakhstan, Mexico, Russia, 

South Korea, Sweden, Switzerland, Turkey, 

United States. 

(*The above nations represent 55% of the total International students. 

No one nationality accounts for more than 10% of the total of international students.)


Muhammad Yunus, Nobel Peace Laureate 

Photo: Andrea Mariani 

International Advisory Board 

International 

Advisory Board 

and Institutional 

Memberships 

The purpose of the IED’s International 

Advisory Board is to provide direction and a critical 

conscience, together with an important 

benchmark support for the entire IED network. 

The result of a major cultural project launched 

in 2010, which places the IED Group at the epicentre 

of ideas and debate about the design 

community as a whole, the International Advisory 

Board’s members are world personalities: 

Muhammad yunus, Nobel Peace Laureate, 

Derrick de Kerckhove, new media theorist, 

Remo Bodei, philosopher, Richard Buchanan, 

business design theorist, Francisco Jarauta, 

philosopher. 

The International Advisory Board meets once 

every year to discuss topics of general interest, 

with a special focus on the evolution of 

design’s role and how it is taught in society. 

The experience that emerges from this debate 

is used to direct the Group’s cultural and training 

activities and is transformed into didactic 

content, contributing to enriching the background 

of IED’s lecturers and students alike. 

Moreover, IED is an active member of several 

international academic associations including: 

• AIAP - The Italian Association 

for Visual Communication Design 

• ADI - The Italian Association 

for Industrial Design 

• Cumulus - International Association 

of Universities and Colleges 

of Art Design and Media 

• NAFSA - Association of International 

Educators

Universities 

Partners 

IED has developed partnership and student 

exchange agreements with more than 40 

of the world’s leading universities in 21 countries. 

EURoPE 

Aalto University School of Art And Design, Helsinki, Finland 

Central Ostrobothnia University of Applied Sciences, Finland 

Coburg University of Applied Sciences, Germany 

Design Academy Eindhoven, The Netherlands 

Ecole Boulle, PIAD, France 

Ecole De Design Nantes Atlantique, France 

Ecole Supérieure de Design, d’Art Graphique et d’Architecture d’Intérieure, ESAG, France 

ECV - Ecole De Communication Visuelle, France 

Esag Penninghen, Escola Superior de Estudos Industriais e de Gestão, ESEIG, Portugal 

Fachhochschule Hildesheim / Holzminden / Gottingen, HAWK, Germany 

Fachhochschule Trier - University of Applied Sciences, Germany 

Gerrit Rietveld Academie, The Netherlands 

Gothenburg University - HDK, Sweden 

Helsinki Metropolia University of Applied Sciences, Finland 

Hochschule fur Gestaltung und Kunst Zurich - ZHDK, Switzerland 

Hochschule Pforzheim University, Germany 

Iceland Academy of the Arts, Iceland 

ISEM - ESMOD, France 

Konstfack, Sweden 

Kymenlaakson, University of Applied Sciences, Finland 

Lathi University of Applied Sciences, Finland 

Linnaeus University, Sweden 

Linköping University, Sweden 

University College of The Creative Arts, United Kingdom 

University of Applied Sciences Pforzheim, Germany - TAIK, Finland 


Universities partners 

University of the Arts London, Chelsea, United Kingdom 

Utrecht School of The Arts - HKU, The Netherlands 

Willem De Kooning Academy, The Netherlands 

Zürich University of The Arts, Switzerland 

NoRTH AMERICA 

Emily Carr University of Art and Design, Canada 

FIDM Fashion Institute of Design and Merchandising, United States 

LIM College, United States 

MIAD Milwaukee Institute of Art and Design, United States 

Rocky Mountain College of Art + Design, United States 

SVA School of Visual Arts, United States 

Université De Montréal, Canada 

MIDDlE EAST 

Bezalel Academy of Arts and Design, Israel 

Holon Academic Institute of Technology, Israel 

oCEANIA 

AAD Australian Academy of Design, Australia 

Otago Polytechnic, New Zealand 

University of Canberra, Australia


IED Summer Courses 

IED offers innovative and creative summer 

programs in Italy’s premiere cities of art, tradition 

and culture. Five IED schools in Milan, 

Rome, Florence, Venice and Cagliari provide 

the backdrop for students to discover and 

deepen areas of interest and skills for educational 

and professional fulfillment. Programs 

highlighting Italian exceptionalism 

in traditional areas of fashion, design, event 

management and craftsmanship as well as 

creative technologies and social media are 

all part of the IED Italian summer experience. 

The IED 2012 Summer Design School is an 

invaluable experience for students seeking a 

creative Italian educational experience. IED 

offers 18 intensive summer courses which 

IED 

Summer 

Courses 

2012 

A unique opportunity! 

reflect the experience and fields of study for 

which IED has been an international leader 

since 1966. Summer courses are four weeks 

long and held in June and July at various levels 

from beginner to advanced. All programs 

are held in English, except for the “Language 

and Design Experience” in Rome. Students 

can also experience two locations by enrolling 

in a June and a July program. 

These intensive courses offer both students 

new to the area of study as well as professionals 

the possibility to complete and enhance 

skills and knowledge.



Introductory and Advanced 


Summer programs are either full time (all 

day; morning and afternoon) or part time (half 

day; morning or afternoon) 

The distinct IED educational approach engages 

students beyond the traditional classroom 

by including local professionals and 

institutions and creative final projects into 

each course. With this in mind each course 

integrates relevant and rewarding visits to 

showrooms, studios and galleries and time to 

meet and speak with industry leaders. 

The IED Summer Experience allows for threeday 

weekends to grant students the possibility 

to take part in and experience local exhibitions 

and traditional celebrations as well 

as explore the cultural and artistic treasures 

that Italy has to offer. 

CoURSES ARE DIVIDED 

IN TWo CATEgoRIES: 

Introductory: 

These preparatory courses specifically designed 

for students with no prior knowledge 

or experience in the discipline. Introductory 

courses are an excellent way to transition to 

a IED three-year program. 

Advanced: 

These courses are intended for students who 

have competences or professional expertise 

in the area of study and are interested 

in developing their skills and professional 

portfolios. Advanced courses grant the possibility 

of applying as a transfer student to 

a IED three-year program, and, in case of a 

university graduate student, to a IED Master 

program.


Egypt 2nd Design 

+ Industry Workshop 

Special Programs 

Special 

Programs: 

groups and 

other languages 

During the summer, IED offers “courses on request” 

for groups of at least 15 participants. 

Courses can be chosen from those on offer or 

programs specifically designed for the needs 

of the individual university, institution or company. 

Special programs are designed by a didactic 

development team at the IED Centro 

Ricerche (IED Research Center) that is experienced 

in designing personalized educational 

programs according to the academic requirements, 

professional development objectives, 

time constraints and language of instruction 

requested. Interested institutions may also 

request existing courses to be taught in their 

native language of instruction. 

Special Programs are designed according 

to particular requirements 

PAST SPECIAl PRogRAMS 

Egypt 2Nd Design + Industry Workshop 

This program brought together the IED Centro 

Ricerche, Rhimal Design (Cairo) with financing 

from the EFEC Egyptian Furniture Export 

Council to offer a program to create new design 

strategies and develop industrial zones in 

Egypt. 

The focus of the workshop was to increase the 

capacity of participating firm and designers 

in the Egyptian furniture industry to develop 

marketing strategies, ability to compete on 

the local and international market as well as 

encourage growth of the design community. 

The initial stage of the workshop held in Cairo


H-Art: Formazione 

“Su Misura” 

Special Programs 

was comprised of four teams of young Egyptian 

designers and 16 companies from the furniture 

industry. 

H-Art: Formazione “Su Misura” 

This program brings together the IED Centro 

Ricerche with H-Art (Multimedia company 

specialized in interactive media and marketing, 

mobile applications and web design) to 

offer an advanced educational training program 

to encourage teamwork and development 

of synergies between staff of diverse 

professional roles and experience within the 

same company. Stimulating creativity, identifying 

and finding new ways of working together 

and fostering multidisciplinary cooperation 

in order to create a new working environment 

were among the objectives set by the IED with 

H-Art. 

Invito a cena con Design 

Percorso Straordinario nella Cultura 

e nella Storia del Design 

“Dinner Invitation with Design” was developed 

for the marketing division of Luxottica (a leading 

Italian eyeware maker and retailer) as a 

special training course for the sales division in 

order to give them the necessary background 

on the principles of design. 

Using the metaphor of food, this course illustrated 

that design is the result of an intelligent 

mix of the right “ingredients” and not a 

simple drawing on paper. Methods employed 

included “cooking lessons” as well as traditional 

lectures on the history of art, semiotics 

and planning. By combining the principles of 

culinary preparation and traditional subjects 

of art history, semiotics and design a meaningful 

experience was created for the leading 

company in Italian eyewear.


SCIESA CAMPUS 



IED Management Lab 

IED Centro Ricerche 

Via Sciesa, 4 – 

POMPEO LEONI 

CAMPUS 

IED Moda 

Via Pompeo Leoni, 3 – 

Summer Courses Milan 

Emanuele Soldini 

Director 

Matteo Battiston 

Deputy Director 

Simona Maccagnani 

Academic Coordinator 

Alessandro Chiarato 

IED Design Director 

Sara Azzone 

IED Moda Director 

Rossella Bertolazzi 

IED Visual Communication Director 

Summer 

Courses 

in Milan 

2012 

Milan is the heart and soul of “Made in Italy”: 

it is the nation’s economic and creative capital 

and the metropolis of fashion, design 

and the domestic publishing industry. The courses 

at IED Milano focus their attention unerringly 

on research, enterprise and communication. 

Alessandro Rimassa 

IED Centro Ricerche Director 

Marta Dal Vecchio 

IED Design Summer Course Coordinator 

Ivana Mazzi 

IED Moda Summer Course Coordinator 

Roberto Tomesani 

IED Photography Summer Course Coordinator 

Raffaella Buonanno, Stefania Di Marco, 

Maria larotonda, Ivana Mazzi 

International Student Desk


Summer Courses Milan 

SUMMER CoURSE CAlENDAR 

• Saturday, June 30, 2012: Arrival and check-in to accommodation. 

• Monday, July 2, 2012: Orientation and first day of the program. 

• Classes Monday to Thursday, morning and afternoon with one-hour lunch break. 

• Friday, July 27, 2012: Last day of the course, program closure. 

• Saturday, July 28, 2012: Departure and check-out of accommodation. 

lIST oF All CoURSES 

• Fashion Design 

• Fashion Stylist 

• Fashion Marketing 

• Jewelry Design 

• Photography and Portfolio 

• Italian Product Design 

• Interior and Showroom Design 

A sample course syllabus is available upon request.

IED Summer Courses 2012 | 26 |


Photo: Maurizio Costa 

Facilities&Services 

FACIlITIES 

IED 

Milano 

Facilities 

& Services 

library 

IED Milano has two libraries for consultation: 

the main library is in via Sciesa, 3, 

and the specialized fashion library, in via 

Pompeo Leoni 3. 

Both libraries offer a useful support to 

teaching, learning and research and the 

available books, magazines, newspapers, 

and audio visual material can be read and 

borrowed according to the procedures defined 

for each of them. 

Classrooms, Common Areas and labs 

All IED Milano classrooms are equipped 

IED facilities are available 

only to registered student 

with the tools required for the training and 

research activities, i.e. computers with 

OSX-Windows operating systems, overhead 

projectors, projectors, sound system, and 

microphones. The allocation of rooms is 

communicated through a notice board displayed 

at the Reception entrance. 

Students are encouraged to use the common 

areas to study or socialize. 

All labs, with high-technological equipment, 

are a very important support for the didactic 

activity. The labs are School specific and are 

thus ideally addressed to the didactic activities 

and individual training of the School’s 

enrolled students.

Students who wish to reserve or use labs not 

belonging to the School they are enrolled in, 

must obtain authorization by the lab assistants. 

Each laboratory has explicit rules with 

reference to its use and maintenance as well 

as to its opening hours. 

lAB DESCRIPTIoNS 

Modeling lab 


It allows the students to check the project 

hypothesis and to learn how to use the technical 

tools required for the experimentation, 

representation and communication of the 

projects. Inside this lab, an important part of 

the practical activities is developed. Activities 

are carried out by the student who uses 

machines and equipment under the supervision 

of the lab technicians and assistants. 

CAD and MAC Computer labs 

IED Design/ IED Visual Communication 

The activities carried out within the Computer 

labs allow the theoretical and practical 

learning of the knowledge required to complete 

the study pathway. There are four types 

of Computer labs: classroom for lecturer; 

computer labs; students labs that can be reserved; 

common areas. 

Video lab 


The studio includes equipment for lighting, 

shooting, editing and postproduction. 

Sound lab 


The studio includes equipment for shooting, 

listening and production. One of the two labs 

has a special acoustics system and a box for 


the sound mixing. 

Interactive lab 


Focuses on interactive techniques and 

equipment for the creation of video installations. 

The objective is to put high-quality labs 

at the students’ disposal, that allow the future 

video makers to gain experiences linked 

to the realization of video installations as 

project tool. 

Photo Studio 


The studio includes equipment for lighting 

and shooting. With a surface of 400 square 

meters (4,000 square feet), the photo studio 

of the Sciesa campus and can accommodate 

several sets at the same time. 

Darkroom 


It is a high-quality lab allowing the future 

photographers to gain experiences linked to 

the development and printing as project tool. 

Here, it is possible to develop and print films 

in black and white. 

Jewelry lab 

IED Moda (Fashion) 

It is the place where it is possible to complete 

students’ projects by working on the prototypes 

and the models previously conceived. 

It is an area equipped with portable power 

tools and fixed machines (presses, drills, 

milling cutters, etc.). 

Textile lab 


It is the necessary “gym” for practice and 

consultation so that students can complete 


and develop the learnt disciplines by working 

with traditional as well as innovative materials. 

Here different textile and color archives 

as well as sector-specific magazines are 

available for consultation and the students 

can carry out technical print tests. 

Tailor lab 


These areas are equipped with machineries 

for the technical realization of paper models 

and clothes, essential to give a shape to students’ 

ideas. They are equipped with linear 

sewing machines, zigzag sewing machines 

(eyelets, embroideries), cut and sew, ironing 

position, worktables and mannequins. 

leather lab 


It is an area where it is possible to realize 

leather fashion accessories and clothes details 

and it is equipped with sewing machines 

with horn and one post-bed sewing machine, 

a fleshing machine and a manual cutter. 

SERVICES 

Internet and Wi-Fi Access 

All students are provided with a personal and 

nominal account for Internet access, through 

the computer labs or the IED Wi-Fi network. 

IED E-mail 

Upon enrolment each student is provided 

with an IED electronic mailbox. IED e-mail 

represents the official communication channel 

between the School and the student. 

IED labs 

This is the didactic/academic management 

system that provides each enrolled stu- 

dent with the access to a dedicated on-line 

session through which it is possible to display 

service communications, lesson hours, 

course documents, the study plan and all 

information linked to the personal and class 

academic pathway.

Faculty 

Profiles 

IED CENTRo RICERCHE 

Is a research center that serves as an “observatory”, a meeting place between research and 

experimentation, school and industry, whereby creative students working together with “professionals” 

discover, work together and design for the future. For over 35 years the IED Centro 

Ricerche has fostered a multidisciplinary approach to projects through the teamwork of 

researchers, project managers and communication specialists. Through new initiatives and 

projects focusing on cultural and applied research for industry and experimental education 

the IED Centro Ricerche continues to contribute to new innovation in the fields of creativity, 

fashion, design, visual arts and management. 

ToMMASo BASIlIo 

Is a professional journalist since 1987. He started his career as editor-in-chief of Uomo Vogue, 

continuing a collaboration for the magazines Per Lui and Myster. He later became image Director 

of Romeo Gigli, and press office and communication manager for Malò. Today he writes 

for Class, D La Repubblica delle Donne, and Style. Additionally he is art director and stylist 

for fashion advertisements and fashion and design events. He is an established professor of 

History of Photography in IED Moda. 

PATRIzIA BENINCà 

Is a professional photographer and stylist. She started working for the series “Nudes” which 

have been exposed and sold to collectors and art galleries. In 2006 she did a reportage in Tibet 

and participated with her work in a documentary and a book about Tibet: “Visioni di saggezza”. 

She has also realized catalogues and lookbooks for Yoshihiko Ogawa, Rushdi Malhas, Andrea 

Turchi and OneTaste. She collaborates with Grazia Neri Agency and her works have been published 

on The Financial Times Magazine, Donna, Gioia, Glamour, Panorama, Anna. She also 

works in Istanbul: InStyle Magazine (Turkey), Hurriyet (Turkey); and in Dubai represented by 


Faculty Profiles 

www.101visuals.com and www.acacia-projects.com. Additionally Patrizia offers styling consultancy 

for Amber Feroz Haute Couture, Dubai collection S/S 11/12 Dubai FW. She lectures 

on photography at Esmod French University-Dubai, 2011, (supervised by Dennis Ravizza) and 

workshops at IMA (Istanbul Moda Akademisi), 2010. 

DAVID MACK 

Is a creative entrepreneur, interior designer and a visual merchandiser. He was born in Melbourne, 

Australia, and was brought up in Israel. He studied Fashion and Interior Design in Milan, 

followed with a master in Buying and Merchandising. He worked as a visual merchandiser 

for la Rinascente, Gruppo Finanziario Tessile and Marzotto, and for the most important Italian 

and international brands. He founded a creative consulting enterprise in Milan, Room Corporation, 

offering graphic communication, environmental communication, advertising, product 

styling, and packaging design, web and motion graphics, space planning, visual merchandising, 

window display, and specialized courses. 

David lives and works between London and Milan. 

Website: www.roomcorporation.com 

MARCo MAggIoNI 

Opened his own studio in 1991, the year in which he received three mentions in the Gold Compass 

Award. He has designed products for top Italian and foreign industries that work within 

the sectors of automation (Telcoma, General Electric, Lechler), optics (Celes Optical, Hyundae 

Optical), bathroom furnishings and hydro massage baths for the Japanese company Jaxson 

Co., bathroom accessories for Valli & Valli, shopping trolleys for Gimi, and small domestic 

appliances for Ligo Electric. For Gio’style Group, he designed a range of plastic products for 

home and free time, including the Flori line of kitchen accessories selected for the International 

BIO Design in Lubiana in 1996 and 1998. He has taken part in numerous exhibitions, 

including the Alice in Wonderland exposition held on the occasion of the Tendence trade fair 

in Frankfurt in August 2000, and Imaginary Garden in Cologne where he presented futuristic 

prototypes of garden furniture for Grazioli GrandSoleil. His work has been published in several 

design magazines. Thanks to the encounter with Mebel/Colombo Group a new collection 

was born, melamine line Small Entities, exposed at Milan, Paris, and Frankfurt fairs. In 2007, 

the San Francisco MOMA selected the O-Shape trolley - designed for Domestik - for permanent 

exhibit in the museum shop. He received the Gold Award in 2009 for the best display 

solution, a totem-like designed for Domestik, at Superstar Display in Frankfurt. He teaches 

design at IED Milano. 

Website: www.maggionidesign.it 

lUCA MINoRA 

After graduating in Fashion Design, started working as a tailor for men and women’s collections 

for Costume National and C’N’C, both in Milan and Paris. His working experience in that 

industry was based on fitting sessions, creation of special garments for fashion shows, and

specific requests such as special customer outfitting. His pattern-making grounding started 

through the collaborations with Carol Christian Poell and J. Lindeberg (both in Milan and 

Stockholm). His occupation during that experience was to create prototypes and sample garments 

for small companies, designers, and private customers. He presented a personal collection 

as a special guest designer for Spring Magazine and Foundation World in Tokyo. 

ANgElo MoNTANINI 

Has a bachelor degree in Painting at Accademia di Belle Arti di Brera in Milan, he has been collaborating 

ever since in teaching and consulting activities for institutions/industries both in 

Italy and abroad, specializing in Rendering, Theatrical Costumes and Clothing, Industry Technical 

Drawing. He has also conducted extended studies on Fabrics and Materials Graphical 

and Chromatical Rendering. A continuous illustrating activity, with both drawings and paintings, 

has been carried out together with fashion ateliers and fashion designers as well as 

fashion magazines. These artworks were realized both for Italian and foreign Editors (Mondadori, 

Rusconi, I.C.E. Iron Crown Enterprise, etc.) and were displayed in Italy and abroad in 

various art galleries and exhibitions. 

MARCo NERo 

Is an advertising photographer graduated in Arts at Istituto Statale d’Arte in Chiavari, and 

in Photography at C.F.P. Bauer in Milan. He is aerial and action photographer at the “Stato 

Maggiore della Marina Militare Italiana” in Rome. Until 1999 he was represented in Milan by 

Fotoformula, now he is an associated of Tau Visual and lives between Milan and New York. He 

is specialized in “Advertising, People and Fashion” photography. Since 2006 he’s a free-lance 

fashion photography professor at IED Milano. Amongst his clients there are: Arena, Piaggio, Ittierre, 

Plus IT, Tim, Pirelli, Mc Donald’s, Ferrero, Moby Lines, Sony , Rum Pampero, LG, Corriere 

della Sera, Nautica, Terranova, Henkel, Lumberjack, Gis Gelati, Decathlon, Unilever. Campagnolo. 

Website: www.marconero.com 

gIoVANNI oTToNEllo 

Graduated in Architecture and, after several experiences in the field of exhibit, both in museums 

and theatres, he entered the world of Fashion by studying textiles and getting involved 

in related multiple expressions and projects. He has collaborated with Salvatore Ferragamo 

Company and designed a course of Costume Design in collaboration with Piccolo Teatro of 

Milan. He also has been holding seminars and lectures on several subjects related to the 

fashion field. 

MARTA PETRI 

Graduated in Industrial Design in 1997 at the Istituto Europeo di Design and started working 

immediately after as an independent consultant in an international environment. During her 

long collaboration period with the Lego Company, she was part of several different research 



and development projects concerning new toys and games. Exploiting her background in arts, 

she experienced several drawing techniques, from pencil to airbrush. As a designer, she combines 

free-hand techniques and computer ones on a daily basis. She is author of the drawing 

manual published in 2006 “Free Hand Design” concerning drawing as an important support 

to design. 

PEDRo PoDESTA 

After having lived in numerous countries (India, England, Venezuela, Canada…) he moved to 

Italy in Milan to complete his university degree at the Accademia di Belle Arti di Brera. He 

achieved a second degree at the Istituto Italiano di Fotografia. While studying he was assistant 

to numerous photographers in the fields of Fashion, Commercial, and Interior Design, 

such as Paolo Zambaldi, Um Marino, Giovanni Gastl, Avi Merotz. Today he shoots fashion 

campaign and has his work published in Magazine such as Flair, Myself and L’uomo Vogue. 

Website: www.pedropodesta.com; http://pedropodesta.blogspot.com 

BIANKA RENN 

Graduated in Germany with a degree as Dipl. Kauffrau, specialized first in studies of Economical 

Sciences and then majored in International Management and Management Consulting. In 

addition she achieved a postgraduate degree in Fashion Marketing. Her main international 

professional experiences sees her involved as international sales executive in Fashion industry 

for RTW apparel and accessories. Further important experiences have been matured 

in city, sport, and event marketing. She has been lecturer at IED Moda since 2006 with main 

focus on fashion distribution, merchandising and buying. 

MARIAgRAzIA RoDI 

Graduated in Jewellery Design at Istituto Europeo di Design, Milan. After winning the De Beers 

contest “The new Diamonds Creations”, she started working in the project and development of 

jewellery collections and fashion and interior accessories, cooperating with different studios 

(Studio Avantgarde e Zucchi) and industries (Unoaerre). Shortly after she started to cooperate 

with the World Gold Council, taking care of goldsmith trends for international markets and 

teaching design methodology in universities of the Far Eastern countries. She teaches at IED 

since 1994. 

MANUElA SACCo 

Has a PhD in Marketing, and over twenty years of experience as Market Research Director 

for several multi-national companies, covering both local and international positions and responsibilities. 

After the client-side experience, she crossed the bridge towards the supplier 

side and served many international clients, up to leading worldwide projects for global clients 

– among others Adidas, Boots, Bottega Verde, C&A, Coin, Dior, Esprit, Foot Locker, Ikea, Intel, 

Karstadt, Lindex, Nike, P&G Prestige et Beautè, Philip Morris, Reckitt Benckiser, Salmoiraghi 

& Viganò, Samsonite, Sara Lee, Selfridges, Silhouette, Unilever, Villeroy & Boch. Besides a past

experience of lecturing at various international associations and universities, she now works 

also for IED Moda in Milan and Venice as coordinator and professor of Fashion Marketing. 

SERENA SAlA 

Was educated and trained as a sociologist and has been working in the fashion and communication 

field for over twenty years. During her career she has worked with Sky TV, Ferrero, 

Wella, Davines, Università L. Bocconi – SDA -, Staff International, Textilrama Decocontract, 

Samsung International, Albacom, BottegaVeneta, Kraft, 55 DSL, Persol, Style.it. She currently 

works in one of the main international style bureau, and analyses and assesses the consumption 

in specific areas of different market sectors. 

AMElIA VAllETTA 

Architect, designer and journalist, she is involved in strategic design since 2001, collaborating 

with design driven companies and leading research institutes of design, such as Poli.design, 

Domus Academy, Villa Tosca Design Management Center and Aedo-to.com. In 2007 she 

founded Designtools developing research and consultancy projects in the field of architecture 

and design.She developed projects for Fiat, Nissan, Hunday, Kia, Epson, Samsung, 3M, Merck, 

Aprica, Vibram, Artemide, Daelim, Lavazza, Imetec and others. She also carries out an intense 

didactic work for several Universities and Design Schools in Italy and abroad. 

Website: www.designtools.it 

gISEllA VERoNESE 

Graduated in Architecture, and achieved a PhD in Interior and Set Design at the Politecnico di 

Milano, in addition to a BSC Hons in Industrial Design Engineering gained at Brunel University 

West London. She teaches Methodologies of Design at University College in London, and 

Architectural Design and Interior Design at the Politecnico di Milano, where, in collaboration 

with various professors, she organizes international exhibitions, competitions, and conferences. 

She has taught in many international design workshops and worked in architectural 

studios, art galleries, and PR agencies. At IED she teaches Interior Design, History of Design, 

New tendencies in Interior and Industrial Design. 

gABRIEl WEIRICH 

Graduated in Fashion at the Polytechnic of Hamburg, Germany in 1991. In 1992 he achieved 

his master in Design at the Domus Academy in Milan, Italy. From 1993 to 1997 he worked 

with Correggiari, and Zegna as a style and research consultant in the home collection section. 

In 1998 he founded his own studio for product design and trend research. Since then he 

works for several industries amongst which: WMF, Leonardo, Ritzenhoff, Ballerina Kitchen, 

San Patrignano Design, Felissimo, Bassetti and Image.Prices/ Awards: DAAD, Comett, Marlborough 

Design Award, Red Dot Design Award “Best of the Best”. 



THoMAS WIEDENHoFER 

Is a photographer, graduated at IED, operating since 1989 in Milan with his own photo studio 

with productions for fashion, beauty and still life, as well as for commercials and editorial 

works. Since 1993 he works in digital postproduction for both himself and offering post production 

services for multimedia communication and digital photographers, artists, art galleries 

and communications agencies. 

Website: www.thomaswiedenhofer.com 

SIlVIA zANCARlI 

Graduated at the Università di Parma with a major in law, strategy and marketing before starting 

her career as junior brand manager for one of the biggest Italian food companies, Barilla. 

She then moved to the field of communication strategy, working as a media planner for major 

communication agencies such as Mindshare and Carat. More recently, she has worked as a 

Strategy Director for Starcom Mediavest agency. Throughout her working experience, Silvia 

managed to work for clients of very different business areas, including major players in luxury 

and fashion industry, both Italian and International.


Interior and 

Showroom Design 

Course Description: 

The course introduces participants to the 

Italian design industry and current trends in 

interior design; and develops layouts for highlevel 

showrooms and shops with an essential 

expressive value. During the course, students 

examine thoroughly Italian interiors and 

commercial space design. “Interior” refers 

to key spaces for improving everyday living: 

places to eat, shop, and read and other public 

spaces. A 360° vision of Italian - in particular 

Milanese - reality and design methodology, is 

made possible by the synergy between lectures 

and practical training, both of which 

are supported by conferences and tours to 

famous showrooms, shops, and exhibitions. 

Instruction Method: 

This course combines the use of traditional 

classroom lecture, site visits, class discussion 

and guest lecturers. Active participation 

in discussions with guest lecturers and site 

visit/field trip attendance is fundamental. 

Topics covered: 

• Visual merchandising: the course’s aim 

Language: English 

Level: Advanced 

Course dates: July 2 - 27, 2012 

Location: IED Milano - Sciesa Campus 


is to analyze and develop methodology to 

comprehend and follow sales-point design 

strategy and merchandising awareness; 

perception of brand location, product displaying 

and customer’s psychology behavior. 

As well as the importance and value 

of the figure of the Visual Merchandiser, 

a professional with analytic, creative and 

sensitive capacities towards products. A 

keen eye towards trends, social life, marketing, 

etc. 

• History and evolution of commercial spaces: 

the aim of this course is to present the 

historical evolution of commercial spaces. 

Trends and design languages from the Roman 

period (III century B.C.) to XXI century 

will be investigated. Regarding contemporary 

commercial spaces, attention will be 

given to multisensoriality and to the psychological 

aspects of interior design. 

• Italian design - contemporary trends: the 

objective of the course is to give students 

essential tools for identifying, reading, and 

analysing the main European trends in 

product, furniture, interior, fashion design, 

color, materials, and finishing. 

IED Summer Course - Milan 

• Interior & showroom design workshops: 

the practical lessons will reflect, in three 

dimensions, what students learn during 

the theoretical lessons. Students will be 

expected to realize, thanks to teamwork, 

different extempore projects. Students 

will meet designers that will tutor them 

throughout laboratory experiences. 

• guided visits to showrooms, industries, 

sales outlets and places characterized by 

particular interesting or significant design. 

• lectures will be held by designers and industry 

professionals working in the design 

field. 

Learning Outcomes: 

• Acquisition and improvement of theoretical 

and practical knowledge of Italian interiors 

and commercial spaces. 

• Acquisition of the knowledge of the latest 

trends of Italian design. 

• Understanding and use of Italian research 

and design methods. 

• Experiential development in formulating 

designs from a research base, providing for 

innovation and experimentation. 

• Improvement of more sophisticated understanding 

of interior design, including 

how to structure and develop a project following 

the Italian methodology - brief, concept, 

design, communication - being able 

to select the right tools and apply them. 

• Increasing coherence and fluency in expressing 

ideas, pursuing a narrative yet 

analytical approach to their work. 

• Acquisition of time organization skills to 

develop own learning and work independently. 

Level and Prerequisites: 

Advanced courses are aimed at qualified ap- 

plicants, such as university students who 

have completed at least one year of college 

and professionals interested in enriching 

their personal knowledge and understanding 

of the field. Applicants need to have mastered 

representation technique skills such as 

drawing, sketching and rendering visual communication 

skills such as computer graphics 

and rendering, as well as model making and 

verbal communication skills. Applicants need 

to show strong motivation and the ability to 

work in groups. 

Class Schedule: 

This course meets Monday through Thursday 

for both a morning and afternoon session (Friday, 

July 27, 2012 Student Exhibition and Program 

Closure). 

Site Visits and Fieldtrips: 

All visits will be announced in detail at the 

start of the course. Site visits and fieldtrips 

are a component of this course and may occur 

outside of the regularly scheduled class 

time. Student participation is mandatory as 

these visits are an integral part of the learning 

experience. 

Course Texts: 

Students will be issued a course pack and/ 

or PDF copy of course readings from texts as 

well as other relevant articles and readings 

added by the professor. 

Course Materials and Supplies: 

Required materials for class workshops will 

be provided. Students may also choose to 

purchase additional supplies at their own 

expense. Students are encouraged to bring 

their own laptop and digital camera in order 

to work independently.

Italian 

Product Design 


The course introduces participants to the 

evolution and great innovators of Italian design 

“Made in Italy” while examining contemporary 

designers, products and trends. The 

focus is on the emotional, expressive and 

sensorial value of such classic household 

goods as furnishings, decor elements and accessories. 

Milan, the capital of Italian design, 

will serve as the classroom to observe and 

evaluate contemporary creative and commercial 

realities. 



classroom lecture, laboratory working, site 

visits, class discussion and possible guest 

lecturers. Active participation in discussions 

with guest lecturers and site visit/field trip 

attendance is fundamental. 


• Material technologies: the aim of the 

course is to analyze traditional technologies 

with new materials and innovative applications 

within the Italian and interna- 


Level: Advanced 




tional design fields. Hands-on experience 

with numerous samples to better understand 

a designer’s choice of production 

possibilities and material manipulations. 

• Historical evolution of product design: the 

aim of this course is to present the historical 

evolution of product design. Design 

movements and languages from the XIX 

century to the XXI century will be investigated. 

Regarding contemporary product 

design, attention will be given to the new 

artistic trends and to the productive aspects 

and methodologies. 

• Italian design - contemporary trends: 

the objective of the course is to present 

students with some tools for identifying, 

reading, and analysing the main European 

trends in product, furniture, interior, fashion 

design, colour, materials, and finishings. 

• Design workshops: the practical lessons 

will reflect, in three dimensions, what 

students learn during the theoretical lessons. 

Students will be required to realize, 

thanks to teamwork, different extempore 

projects. Students will meet designers 


that will tutor them throughout laboratory 

experiences. 

• guided visits to showrooms, industries, 

sales outlets and places characterised by 

particular interesting design. 

• lectures will be held by designers and industry 

professionals working in the design 

field. 


• Acquisition and improvement of theoretical 

and practical knowledge of different 

typologies of “Made in Italy” design. 


trends of Italian product design and major 

firms. 

• Understanding and application of research 

based project development. 

• Implementation of knowledge and understanding 

of material technologies and design 

techniques. 

• Development of personal narrative style 

within both an analytical and conceptual 

framework. 

• Improved coherence and fluency in expressing 

ideas, both during the design 

process and while presenting the results. 

• Experience working as part of an international 

student team effort in order to plan 

and execute the final project. 

• Acquisition of time organization skills. 


Advanced courses are aimed at qualified applicants, 

such as university students who 

have completed at least one year of college 

and professionals interested in enriching 

their personal knowledge and understanding 

of the field. Applicants need to have mastered 

representation technique skills such as 

drawing, sketching and rendering visual com- 

munication skills such as computer graphics 

and rendering, as well as model making and 

verbal communication skills. Applicants need 

to show strong motivation and the ability to 

work in groups. 



for both a morning and afternoon session 

(Friday, July 27, 2012 Student Exhibition and 

Program Closure). 


All visits will be announced in detail at the 

start of the course. Site visits and fieldtrips 

are a component of this course and may occur 

outside of the regularly scheduled class 

time. Student participation is mandatory as 

these visits are an integral part of the learning 

experience. 

Course Texts: 

Students will be issued a course pack and/or 

PDF copy of course readings from texts as well 

as other relevant articles and readings added 

by the professor. 




purchase additional supplies at their own 

expense. Students are encouraged to bring 

their own laptop and digital camera in order 

to work independently.


The course provides the tools and guidelines 

related to the professional areas of fashion 

designing and an introductory investigation 

of the fashion scene, and the most influential 

designers, styles, emerging personalities, 

fashion weeks, online fashion culture, current 

events, and future trends. The fashion 

design specialization teaches students how 

to design and coordinate a fashion collection, 

including the study of important pattern and 

tailoring techniques, in addition to textile. 




and possible guest lecturers. Active participation 

in discussions with guest lecturers 

and site visit/field trip attendance is fundamental. 


• History of fashion: the aim of this course 

is to give students the tools to understand, 

individuate and differentiate the changes 

in styles and tendencies and the capacity 

Fashion 

Design 


Level: Introductory 


Location: IED Milano - Pompeo leoni Campus 


of analyzing fashion and its most representative 

personalities. 

• The concept of trend and Milan ground research: 

the course will start with a definition 

of fashion and style. Particular focus 

will be given to the importance of body 

communication and how it can be interpreted 

as an expressive symbol which 

conveys a unique and personal message. 

Students will be lead to understand the 

link between past and future through an 

analysis of the different elements that 

nowadays give the basis to a future development 

towards new scenarios. 

• Intro to collection project: the meaning 

of a fashion collection starting by the 

concept of creativity: the basis, the main 

competences and skills necessary for the 

transformation of the creative expression 

into a finished garment. Students will be 

guided into an interior designing itinerary 

of research, in order to become aware of 

their own actual attitudes and fields of 

personal realization into the brand realm 

of fashion design. 

• Fashion drawing: the course focuses on 


the explanation and analyses of correct 

proportions for fashion drawing. The program 

foresees the realisation of a basic 

female/male drawing, with a particular 

attention on anatomy proportions and the 

development of graphic-chromatic techniques 

for the draping and the patterns of 

the main fabrics. 

• Pattern making and tailoring techniques: 

the course will be focused on the moulage 

technique. Emphasis will be given to the 

acquisition of draping techiniques of different 

fabrics, constructing garment on 

the mannequin. A specific attention will 

be paid to the womenswear. 

• Technology of materials: the objective of 

this course is to give a general introduction 

to the main aspects of fabric , from the fibre 

to the finishing, providing an insight to 

the textile manufacturing processes and 

an understanding of the different types of 

fabrics. Practical examples of how different 

samples are composed will be given in 

the textile laboratory. 


• Demonstrate mastery of theoretical and 

practical knowledge of fashion design 

through the collaborative group project. 

• Identify and discuss current trends and 

leaders in the Italian fashion industry. 

• Employ the standard research methods, 

key concepts and tools necessary to develop 

a “collection project” based on the 

chosen “concept” and “target”. 

• Demonstrate through drawings and designs 

competence in fashion drawing and 

tailoring lab techniques through the transformation 

of creative expression into a finished 

garment. 

• Collaborate as part of an team interna- 

tional group of students in the formulation, 

realization and completion of the final 

project. 

• Use the creative process in order to carry 

out specific project goals. 

• Demonstrate new time and project management 

skills by working independently. 


This is an introductory course, no previous 

studies within the field are required. Skills 

such as drawing or sketching can be however 

useful. 







Site visits and fieldtrips are a component 

of this course and may occur outside of the 

regularly scheduled class time. Student participation 

is mandatory as these visits are an 

integral part of the learning experience. 

Course Texts: 






Students are responsible for bringing their 

own supplies, which can be bought at home 

or once in Milan. 

A complete list of materials will be provided 

on request.


The course provides the tools and guidelines 

related to the profession of fashion 

styling and an introductory investigation of 

the fashion scene and the most influential 

designers, styles, emerging personalities, 

fashion weeks, online fashion culture, current 

events, and future trends. The fashion 

stylist specialization introduces styling and 

its aspects and requirements, with particular 

emphasis on visual culture and key elements 

of the fashion world’s signs and images. 





in discussions with guest lecturers and 

site visit/field trip attendance is fundamental. 


• History of fashion: the aim of this course 

is to give students the tools to understand, 

individuate and differentiate the 

Fashion 

Stylist 






changes in styles and tendencies and 

the capacity of analyzing fashion and its 

most representative personalities. 

• The concept of trend and Milan ground 

research: the course will start with a 

definition of fashion and style. Particular 

focus will be given to the importance of 

body communication and how it can be interpreted 

as an expressive symbol which 

conveys a unique and personal message. 

Students will be lead to understand the 

link between past and future through an 

analysis of the different elements that 

nowadays give the basis to a future development 

towards new scenarios. 

• Styling techniques: starting with a presentation 

of the stylist, the importance of 

its professional role within the fashion 

field, the course will give the basis for 

the creation of a styling project and the 

project’s communication through a photo 

shooting. 

• launch of the project: search for images 

(photo and video), choice of a theme and 

presentation of its relating project and 

communication development. 


• Fashion shooting: the aim of the course 

is to learn the basics of the photo techniques 

mostly used in fashion photography, 

with particular emphasis on the 

importance of the search for reference 

images that can match and explain the 

project mood and the composition of a 

still life set, choosing what to highlightwhile 

working with a model. 

• History of fashion photography: the aim 

of the course is to give a brief overview 

on the major personalities in the fashion 

photography world, to know and recognize 

the different styles and to understand 

how the magazines have updated 

their own view on representing fashion. 


• Demonstrate mastery of theoretical and 

practical knowledge of fashion design 

through the collaborative group project. 

• Identify and discuss current trends and 

leaders in the Italian fashion industry. 

• Recognize and identify the roles and responsibilities 

of the fashion stylist before 

and during a fashion shoot. 

• Recognize and critique major fashion 

photographers and publications. 

• Collaborate as part of an international 

team of students in the formulation, realization 

and completion of the final project. 

• Use the creative process in order to carry 

out specific project goals. 

• Demonstrate new time and project management 

skills by working independently. 



studies within the field are required. Basic 

visual communication skills such as com- 

puter graphics, and basic photography can 

be however useful. 




(Friday, July 27, 2012 Student Exhibition 

and Program Closure). 




regularly scheduled class time. Student participation 

is mandatory as these visits are 

an integral part of the learning experience. 

Course Texts: 




added by the instructor. 


Students are strongly encouraged to bring 

their own laptop, digital camera and UBS 

pen drive in order to work independently.


The course is an overview of marketing, management 

and merchandising for the retail 

fashion industry with an emphasis on the 

Italian experience. The preliminary part is an 

introduction to the Italian fashion industry, 

followed by the analysis of marketing, brand 

management (target, positioning and brand 

values, definition), trends and lifestyles research, 

distribution channels, communication 

and advertising strategies, visual merchandising, 

and sales techniques. Site visits 

to relevant showrooms or retail spaces will 

complement the lecture portion of the course. 








• Fashion marketing, marketing intelligence, 

fashion brand management: The 

course is articulated in 3 different mod- 

Fashion 

Marketing 






ules: the first part of the fashion marketing 

course, going from the definition to the 

launch of a product, covers each stage in 

planning a marketing strategy, with particular 

focus on the specifics of the fashion 

sector. The second part of the course 

will introduce marketing intelligence with 

specific focus on the behavioural observational 

methodology and its unique 

contribution to data gathered from other 

sources of information. A third step focuses 

on branding and brand management as 

a cultural strategic concept, delivering key 

tools and methodologies to understand, 

position and further develop a fashion 

brand within the present rapidly changing 

marketing environment. 

• Fashion trends and consumption scenarios: 

the course explains how, starting from 

the studying of the different phenomena 

and social processes, it is possible to work 

out and to anticipate operative actions 

and to analyze the way to apply them in 

the fashion world. This process of analysis 

will bring students to find out the future 

changes of the different consuming sce- 


narios and which kind of transformation 

occurs in the relationship between persons 

and products. 

• Fashion system: the objective of this 

course is to give a general introduction 

to the Italian market through an analysis 

of the Italian fashion companies’ internal 

organization. Specific focus will be also 

given to the explanation of the pipeline 

and of the different steps to be followed 

for the creation and the production of a 

collection. 

• Communication and advertising: the objective 

of this course is to give a general 

introduction to the world of communications 

through the knowledge of all the existing 

disciplines of communication. It will 

furthermore explain the main differences 

amongst them, by comparing different 

case histories of relevant fashion companies 

activity according to their positioning 

in the market. 

• Distribution channels: the course will 

start with an introduction to fashion distribution 

and a general overview on the allocation 

and configuration of distribution 

in the fashion industry. Further, it will focus 

on the presentation of the distribution 

formats and the development process of 

multi channel organizations, relevant distribution 

policies and discussion of case 

studies. 

• Visual merchandising: the course provides 

an introduction to visual merchandising. 

Visual merchandising will be investigated 

as a communication technique at the sales 

point. A further overview will be dedicated 

to background, considerations, and classifications 

in order to create the targeted relationship 

between customer and product. 

• Sales techniques: the course will start 

with an introduction to the concepts of 

negotiation and sale. Specific focus will 

be given to the illustration of the process 

stages, the possible approaches and tasks 

as the bases to discuss and to acquire 

the necessary skills for an effective sales 

management that is sustained by an adequate 

negotiation approach. 

• Digital media marketing: the course will 

introduce the students to the marketing 

of digital media aiming to develop their 

skills in terms of orientation, analysis, 

strategy design, evaluation, engagement, 

ability to define a correct brief. The goals 

will be achieved through studying theory, 

discovering best practices and discussing 

results. 


• Research and acquisition of theoretical 

and practical knowledge of different typologies 

of Italian fashion industry. 


trends of Italian fashion industry. 

• Experience working as part of a multinational 

student team through negotiation 

and collaboration to complete the final 

project. 

• Understanding of the creative process in 

order to carry out specific project goals. 

• Acquisition of key tools and methodologies 

to understand, position and further 

develop a fashion brand at a basic level 

within the present rapidly changing marketing 

environment. 

• Acquisition of the knowledge to develop a 

communication strategy according to the 

goals and the budget set. 

• Acquisition of time management skills to 

develop own learning and work independently.


Summer Course 

Fashion Marketing 




studies within the field are required. 









regularly scheduled class time and may occur 

on the week-end. Student participation is 

mandatory as these visits are an integral part 

of the learning experience. 

Course Texts: 






No special equipment or supplies are required 

for this course. Students are strongly 

encouraged to bring their own laptop and digital 

camera in order to work independently.


This program introduces future designers 

to the skills and tools necessary for creating 

and developing a jewelry collection. The 

entire design process from conception and 

feasibility to the realization of a collection is 

covered in this intensive program. Students 

will progress through design and technical 

drawing exercises, be introduced to the Rhinoceros 

design application as well as participate 

in site visits relevant for the jewelry 

market. Creativity, new skills and knowledge 

will be used for a “Jewelry Collection Design” 

final project that will conclude the course. 








• Jewelry collection design: the meaning 

of a jewerly collection, how to develop it 

starting from a simple idea or concept. 

Jewelry 







Explanation of the technical tools that can 

be used in design. Right from the start of 

the course, each student will be engaged 

in developing the three fundamental 

phases: concept, product sketches and 

the definitive designs. Each collection 

will comprise 5 articles chosen from ring, 

earrings, necklace, bracelet, pendant, tiara, 

watch, fashion metal accessories and 

luxury elements. 

• Freehand design and technical drawing: 

the aim of the course is to give participants 

the ability both to translate plans 

into free-hand visual expressions, in order 

to get familiar with the drawing tools and 

master the drawing space effectively, and 

to learn to know the elements of technical 

drawing: the UNI format, scales of representation, 

measurements, sections, details 

… 

• Jewelry modelling using Rhinoceros: a 

course focusing on the study and development 

of three-dimensional forms by 

means of the Rhinoceros 3D programme. 

Design areas, potentials and output typologies 

of the software will be shown, as 


well the working principles and the interface. 

The course foresees practical exercises, 

from basic to more complex ones, 

both on 2D drawing and 3D modelling. 

• Presentation of trends: the city of Milan 

- one city, a lot of cities. Flashes and suggestions 

meant to illustrate the differences 

between the Milan multiple fashion 

districts; where to find what in terms of 

style. Visit to a specific relevant district. 

The meaning of trends: the existing ones, 

the changing dynamics and their duration 

of time, the increasing worth, the application 

areas, the definition of the scenario. 

• Intro to Jewel lab: introducing students 

to the use of necessary tools and equipment 

of a goldsmith lab. Construction of a 

three-dimensional model in wax. 


• Apply and demonstrate understanding of 

main theories and practices employed in 

Italian jewelry design. 

• Use of the fundamental phases meant to 

create a jewelry design project: concept, 

product sketches and the definitive design. 

• Acquisition of new drawing techniques. 

• Use of the design program Rhinoceros. 

• Understanding of the creative process in 

order to carry out specific project goals. 

• Acquisition of time management skills to 

develop own learning and work independently. 



and execute the final project event. 



studies within the field are required. Basic 

visual communication skills as computer 

graphics can be however useful. 



for both a morning and afternoon session. 







on the week-end. Student participation is 

mandatory as these visits are an integral part 

of the learning experience. 

Course Texts: 






A complete list of supplies will be provided 

for students upon enrolment in the course. 

The basic drawing supplies necessary are: 

1-HB, 1-H, 1-2B pencils, 1 plastic ruler or 

square, 1 white rubber, 1 plastic stencil and 

A4 normal paper. Students are strongly encouraged 

to bring their own laptop in order to 

work independently.


Introduces the concepts of the technical 

and artistic aspects of photography and 

the role of the photographer. Students will 

use their new skills in the photography studio 

in addition to working post-production. 

Emphasis is given to the analysis of imagery 

used in the fields of advertising, fashion 

design and styling. Site visits around Milan 

will complement the topics covered in the 

course. The function and importance of the 

artist’s portfolio will be highlighted and is a 

major part of the final project. 



classroom lecture, studio practice, site visits, 

class discussion and possible guest lecturers. 

Active participation in discussions 

with guest lecturers and site visit/field trip 

attendance is fundamental. 


• Foundation module on professional photographic 

technique: assuming knowledge 

of basic techniques, this foundation 

Photography 

and Portfolio 






module aims to achieve greater uniformity 

of the students’ knowledge of the 

various photographic genres required in 

the communications sector. Each of the 

topics in the foundation module on professional 

photographic technique will 

be covered in a way that orientates the 

technical aspects towards an accurate 

representation and perception of the 

communication of style through the use 

of photographic images. Review of the 

technical basis of lighting in photographers’ 

studios; moving figure. An introductory 

overview of lighting techniques 

in photographers’ studios (ambient lighting, 

continuous lighting, flash lighting, 

and other specific lighting techniques). 

Review of the technical basis of lighting 

in photographers’ studios; still life. Operational 

and practical overview of lighting 

techniques for various materials and 

types of objects (opaque materials, shiny 

materials, transparent materials, reflecting 

materials). Review of the technical 

basis of the control of outdoor lighting. 

Operational overview of techniques for 


the control of lighting, composition, and 

evaluation by light meter in shoots on location 

and reportage; lighting ratios and 

shadow balancing. Evaluation of problems 

and solutions for workflow control 

and tonal and chromatic reproductions 

(multimedia visualisation, offset, fine art 

print) of the images. 

• Expressive technique in the use of postproduction 

systems: assuming basic 

knowledge of operating systems, this 

module aims to improve the uniformity of 

the students’ knowledge of the possibilities 

offered by postproduction systems 

in relation to expressive possibilities in 

imaging, chromatic interventions aimed 

at expression, the possibility to intervene 

in the composition of the image, and 

the possibility of corrective processing. 

Photo editing and use of photography in 

communications in the publishing sector. 

This module analyses the techniques for 

evaluation and communication through 

the immediacy of visual language, explicitly 

orientated towards communications 

in the publishing sector. Identification of 

the social milieu to which the newspaper 

or magazine is addressed and its target 

readership from the point of view of 

the photographer and/or the photo editor; 

photo editing criteria and choice of 

sources. Use and contextualisation of images, 

iconographic sources, photo banks, 

and royalty-free solutions. 

• Photographic images in the communication 

of fashion, life style and advertising: 

a precise analytical overview of the technical 

and expressive methods that may 

be used in fashion and advertising photographic 

images, from the point of view 

of both creation and use. Photographic 

connotation of the image produced; an 

outline of the construction and strengthening 

of the brand through photography. 

Analysis of the specific stylistic, expressive, 

and technical solutions in the production 

of the advertising image. Analysis 

of the specific stylistic, expressive, 

and technical solutions in the production 

of the image of fashion and lifestyle. 


• Theoretical and practical experience with 

diverse photographic techniques. 

• Familiarity with current trends and leaders 

in Italian photography and communication. 

• Acquisition of analytical skills and understanding 

of the Italian photographic 

style. 

• Technical proficiency in the use of the 

tools and materials in photography. 

• Acquisition of information communication 

and technology skills (ICT) skills 

through the use of Photoshop, Aperture, 

Lightroom, etc. 

• Experience working as part of an international 


and execute the final project. 

• Acquisition of time organization skills. 

• Gain insight and understanding of the 

creative process in order to carry out 

specific project goals. 



studies within the field are required. Skills 

such as basic operation of digital cameras 

and image editing are however encouraged. 


This course meets Monday through Thurs-


Summer Course 

Photography and Portfolio 


day for both a morning and afternoon session 

(Friday, July 27, 2012 Student Exhibition 

and Program Closure). 




regularly scheduled class time. Student 

participation is mandatory as these visits 

are an integral part of the learning experience. 

Course Texts: 








purchase additional supplies at their own expense. 

Students are encouraged to bring their 

own laptop and digital camera in order to work 

independently.



IED is far 

more than a 

school: 

it is the 

melting pot where 

new generations 

of professionals 

are open 

to face 

the new reality. 

A new generation of student.


ALCAMO CAMPUS 

(San Giovanni) 



IED Centro Ricerche 

Via Alcamo, 11 

Via Casilina, 51 

BRANCA CAMPUS 

(Testaccio) 

IED Moda 

IED Management Lab 

Via Giovanni Branca, 122 

Summer Courses Rome 

Alberto Iacovoni 

Director 

Salvatore Schiano 


laura Negrini 

IED Design Director 

lara Aragno 

IED Moda Director 

luigi Vernieri 

IED Visual Communication Director 

Ilaria legato 

IED Management Lab Director 

Summer 

Courses 

in Rome 

2012 

Rome has always been the crossroads of cultures 

and nationalities, and of social relations 

and international events. IED Roma is embedded 

in a strategic cultural panorama of enormous prestige 

in the sectors of visual arts and artistic production. 

Nadia Di Berardino 

International Student Desk 

Cristina Conte 

IED Summer Course Coordinator 

Samoa Sciuto 

IED Summer Course Officer


Summer Courses Rome 


• Sunday, July 1, 2012: Arrival and check in to accomodation. 


• Classes meet: Video Production and Architectural Sketchbook meet Monday to Thursday 

and Language and Design Experience meets Monday to Friday. All classes have morning 

and/or afternoon sessions. 




• Rome Architectural Sketchbook 

• language and Design Experience 

• Video Production 

A sample course syllabus is available upon request.



Students at work 


FACIlITIES 

IED 

Roma 

Facilities 

& Services 

library 

IED Roma has two libraries: one in via Casilina 

51, and the other one, specialized in Fashion, 

in via Giovanni Branca 12. 

Both libraries offer a useful support to teaching, 

learning and research and the available 

books, magazines, newspapers, and audio 

visual material can be read and borrowed according 

to the procedures defined for each of 

them. 


All IED classrooms are equipped with the 

tools required for the training and research 



activities, i.e. computers with OSX-Windows 

operating systems, overhead projectors, projectors, 

sound system, and microphones. The 

allocation of rooms is communicated through 

a notice board displayed at the Reception entrance. 

Students can use the common areas to 

study or socialize. 





and individual training of the School’s enrolled 

students.

lAB DESCRIPTIoN: 

Modeling lab 


It allows the students to check the project hypothesis 

and to learn how to use the technical 

tools required for the experimentation, representation 

and communication of the projects. 

Inside this lab, an important part of the practical 

activities is developed. Activities are carried 

out by the student who uses machines 

and equipment under the supervision of the 

lab technicians and assistants. 

Tailor lab 


These areas are equipped with machineries 

for the technical realization of paper models 

and clothes, essential to give a shape to your 

ideas. They are equipped with linear sewing 

machines, zigzag sewing machines (eyelets, 

embroideries), cut and sew, ironing position 

(iron, ironing board and suction movable arm), 

worktables and mannequins. 

Knitwear lab 


This lab is equipped with a range of equipment 

necessary to complete and maintain 

new pieces. 

Textile lab 


It is the necessary “gym” for practice and consultation 

so that students can complete and 

develop the learnt disciplines by working with 

traditional as well as innovative materials. 

Here different textile and color archives as 

well as sector-specific magazines are available 

for consultation and the students can 

carry out technical print tests. 


Textile-teca 


A textile library where sample materials can 

be viewed and evaluated for designing and 

creating a final garment. 

Jewelry lab 


It is the place where it is possible to complete 

your projects by working on the prototypes 

and the models previously conceived. It is an 

area equipped with portable power tools and 

fixed machines (presses, drills, milling cutters, 

etc.). 

Accessory lab 


This space is dedicated to the creation of 

fashion accessories and has several work stations 

equipped such as sewing and fleshing 

machines, workspaces for gluing and a pomocino 

drill. 

Photo Studio 


The studio includes equipment for lighting 

and shooting. 

Darkroom 


It is a high-quality lab allowing the future 

photographers to gain experiences linked to 

the development and printing as project tool. 

Here, it is possible to develop and print films 

in black and white. 

Video lab 


The studio includes equipment for lighting, 

shooting, editing and postproduction. 


Sound lab 


The studio includes equipment for shooting, 

listening and production One of the two labs 

has a special acoustics system and a box for 

the sound mixing. 

Computer labs – MAC and PC 

All schools 

IED Roma has over 300 workstations available 

for academic use for students in 13 different 

labs of which four are multiplatform. 

SERVICES 


All students are provided with a personal and 

nominal account for Internet access, through 

the labs or the IED Wi-Fi network. According 

to Italian laws in force, the account cannot be 

transferred or shared with third parties. 

IED E-mail 

Upon enrolment each student is provided with 

an IED electronic mailbox. IED e-mail represents 

the official communication channel between 

the School and the student who must 

regularly check it for updates and notices. 

IED labs 

This is the didactic/academic management 

system that provides each enrolled student 

with the access to a dedicated on-line session 

through which it is possible to display 

service communications, lesson hours, course 

documents, the study plan and all information 

linked to the personal and class academic 

pathway.

Faculty 

Profiles 

BARBARA BRoCCHI 

Education: Degree in Illustration and Graphic Design at IED Roma (1986) Advanced Course 

of Illustration & Graphic Design - University of Aberdeen Scotland and obtained a Master in 

Luxury Goods Marketing - IED Roma 2005. 

Experience: Has worked since 1986 as an illustrator, art director and product designer with 

numerous communication studies, publishing companies, advertising agencies, fashion 

houses such as: Gattinoni, Stephan Hafner, Oro a Roma Castel Sant’angelo,Il Vittoriano, Menagment 

Marsili, Trussardi, Events and Communication Forum Spa, Spa Cartier, Telecom, 

Perugina Spa, Opera Ltd., Bottega Veneta, Superstudio Milano, Ittierre, Tommasoni, Villa 

D’Este Design, TJF Trend Ltd., Pauline Publisher, Ed Salani , Zanfi Publisher, Campo Marzio, 

Vivai Rasconi, North Sails, Pilignone Jewelry, Swarovski, Alinghi America’s cup , Domus 

Academy, Curcio Publisher. 

DANIElA BRIgNoNE 

Education: Degree in Contemporary History and Diploma in Archives Studies from the State 

Archives School of Rome. 

Experience: For over 20 years Daniela has worked in the field of company / corporate archives, 

and corporate museums. She is the curator of the Historic Archives and the Museum 

Birra Peroni. In addition she has written extensively on the company historìes of Birra Peroni, 

Ferrarelle and Groupama Insurance. 

DoMITIllA DARDI 

Education: Degree in Art History and PhD in History and Architectural Criticism. 

Experience: Professor of contemporary art at the Architecture School of the University of Ascoli 

Piceno (2003-7), External design curator at the MAXXI-Architettura, Rome, Teaches History 

of Design at IED Roma since 2007. Published articles include: Achille Castiglioni (Testo e 



Immagine, Torino, 2001), Il Design di Alberto Meda. Una concreta leggerezza (Electa,Milano, 

2005), Il Campus Vitra, una collezione di Architetture (con F. Argentero, Meltemi Editore, 

2007), Lampade e Negozi 2 (Federico Motta editore, 2007), Il design in 100 oggetti (Federico 

Motta, 2008), Interior Yacht Design. Abitare tra cielo e acqua (con M. Paperini, Electa Milano, 

2009), Universo Rietveld (con M. Casciato, 2011), Il design del bagno nella cultura di impresa 

(con C. Martino, 24 ore cultura, 2011). 

PATRIzIA DI CoSTANzo 

Education: Degree in Architecture – La Sapienza (Rome). 

Experience: Divides her time between her roles as an architect, jury member for national 

competitions (concorsi) and curator of events and exhibitions in Italy and abroad. In addition 

she was a co-founder of the Association of Roman Architects (GAR). She has worked 

with the Palazzo delle Esposizioni di Roma, Palazzo Ducale di Genova, Museo Emilio Greco 

di Orvieto and the Centro Culturale Le Zitelle di Venezia on diverse initiatives. In 2000 she 

fonde the magazine “Solointerni” a monthly dedicated to furnishings, architecture, design 

and cultural information on Rome. At the IED Roma she has taught Semitotics and currently 

teaches New Marketing and Consumer Sociology. 

EMIlIA gIoRgI 

Experience: Is an art historian and curator of contemporary architectural events and exhibitions. 

She works for the publishing department of Museum MAXXI, Rome, and is part of the 

scientific committee of Parco Nomade, a project promoted by Fondazione Volume! She has 

published numerous articles on Italian magazines and she is the author of a book on the 

architect Eric Owen Moss (Marsilio, 2007) and of the monograph Map Office. The Chinese 

Box (Volume!edizioni, 2010). 

AlEx INFASCEllI 

Experience: Began his career in Los Angeles as a musician and as production assistant for 

Propaganda Films, working his way up to 2nd A.D. and collaborating with several directors 

including Dominic Sena, Rebecca Blake, Mark Romanek and Mark Pellington. He then returned 

to Italy to start his directing career. In two years he became one of Italy’s most sought 

after music video directors. He worked with Bernardo Bertolucci, directing a video for “Lucy” 

by The Cocteau Twins for the “Stealing Beauty” soundtrack. In 1995 he directed a short film, 

part of the feature film “De Gegerazione” directed by several other debuting directors, including 

Asia Argento. In 1996 he took part in another episodic feature film called “Esercizi Di 

Stile” also directed by household names such as Dino Risi, Mario Monnicelli and Sergio Citti. 

The year 2000 marked his debut in feature films with “Almost Blue”. “Almost Blue” won the 

“David di Donatello”, “Nastro D’Argento” and “Ciak d’Oro” and was selected for the “Semaine 

de la Critique” and the “Camera d’Or” at the 54th Cannes Film Festival. His second feature 

“The Vanity Serum” was released in 2004 and selected for the Sao Paulo International Film 

Festival, the Brussels Fantasy Film Festival and Pifan in Puchon, Korea. In 2006 has been

eleased his third feature film, “H2ODIO” (H2Hate). In 2008 he shot the TV movie “Donne Assassine” 

(Women Murderers) and in 2009 the TV series “Nel nome del Male” (In the name of 

Evil). 

SERAFINo MURRI 

Education: Aesthetics of Cinema 1990. 

Experience: Born in Rome in 1966 he started working as film critic and essayist (for Il Castoro 

Cinema Press he published monographic books on Pasolini, Kieslowski and Scorsese), 

and as member of Selection Committee of several Film Festival (Mostra del Nuovo Cinema di 

Pesaro 1998, Mostra del Cinema di Venezia 2002-2003, Factual Section of Roma Fiction Fest, 

2008-2009). While working as Author, Director and Anchor Man for Tv-Programs for the Satellite 

Network RaiSat Cinema World (from 1999 to 2006), he has written the Italian dialogue for 

the dubbing of many foreign movies (amongst the others, I adapted movies by K. Loach, A. 

Kiarostami, C. Chabrol, M. Scorsese, N. Oshima, M.Makhmalbaf, O. Stone, E. Rohmer, A. Gitai, 

T. Tikwer), and worked as scriptwriter for cinema. Film Critic for the Monthly Review “XL 

di Repubblica” (since 2005). He has taught Techniques of Audiovisual Localization at IULM 

University of Milan, Scriptwriting at IED Roma, and Film Direction in after-graduation Master 

courses in Filmmaking at “La Sapienza” University in Rome. 

Website: www.wix.com/serafinomurri/filmdirector#! 

ClAUDIo SIANo 

Education: Belle Arti di Roma and IED Roma. 

Experience: Since 2005 has been working as a designer in the world of jewellery and accessories, 

and began teaching design and illustration at IED Roma. During his experience 

designing jewellery collections for men and women, passing by high jewellery, gold,and 

steel. He uses graphics programs like Illustrator and Photoshop, and 3D cad design files 

with the use of Rhinoceros. In the works of illustration prefer to use manual techniques 

such as watercolor and Pantone, even mixing digital graphic techniques. Collaboriting with 

companies such as: TJF Group, Delfina Delettrez, IED Roma, CampoMarzioDesign, The 1 (by 

S.I.C.I group), Rajola s.p.a, Casato Gioielli. 

ARIANNA SoDANo 

Experience: Is an architect and designer. She has focused on his design work in the field 

of ergonomic research and has been involved in numerous “installation” projects. She has 

received recognition for her work in the fields of graphics and architecture and is a regular 

contributor of professional articles. She serves as coordinator for ADI Design Index for ADI 

Lazio and is a member of the Osservatorio Permanente del Design. 

FRANCESCo TRENTo 

Education: PhD in History of Contemporary Italy. 

Experience: Born in Rome in 1972. He published several articles on the aftermath of WWII. 



In 2004, he wrote and produced with Volfango DeBiasi the documentary “Matti per il Calcio” 

(“Crazy for Football”, www.mattiperilcalcio.it). In 2005, he published, with Aureliano Amadei, 

“Venti Sigarette a Nassirya” (“Twenty Cigarettes in Nassiriya”, Einaudi Stile Libero). The book 

became a movie (“20 Cigarettes”, also written by Trento Amadei), awarded as best movie in 

the Italian section of Venice film festival 2010 (“Controcampo”). “20 cigarettes” also won 

4 David di Donatello, 2 Nastri d’argento, and a quite large number of festivals around the 

world. In 2007, with Franco Fracassi, he wrote and directed “Zero. An investigation on 9-11”, 

with Dario Fo, Moni Ovadia and Lella Costa. The movie, shown at the Rome Film Festival, 

was seen by 50 million people around the world, and is now published by Piemme in dvd. 

Francesco also teaches Scriptwriting in IED, Università La Sapienza of Rome, Officine Mattoli 

(Tolentino, Italy), Filmaker’s Magazine (Rome).



This intensive summer workshop is an introduction 

to the creative, technical and production 

process. Students will achieve the basic 

technical skills for the video production while 

developing as a team a short film using the 

city of Rome as a backdrop. Participants will 

also use social media applications to document 

their progress and stage a virtual premiere 

of the finished work. 




and possible guest lecturers. Active participation 




• Writing (Scripting)/Rome as a subject/ 

backdrop: from ideas to subjects, from 

subject to story. How to build a story: the 

journey of the hero. The classic Hollywood 

structure of scriptwriting. Writing for short 

languages. Analysis of Rome as a subject/ 

backdrop of the story. 

Video 

Production 




Location: IED Roma - Alcamo Campus 


• Core Business and Video Targeting: catching 

the core of a message: advertisement, 

information, documentation. Styles, specific 

skills and the different audiences. 

How to choose the visual form of a story. 

• Roles and responsibilities in production 

crew/Pre-production planning/Production 

scheduling: production as engine of creation: 

roles and responsibilities. Planning 

and choosing the most appropriate crew 

structure. Choosing tools, locations and 

people. Scheduling the work on set. 

• Camera operation/lighting: Imagining images: 

light and framing. Using the camera: 

lens, plans, fields. How to paint reality with 

light. Light as color of the image’s mood. 

• Sound: sound as a part of the image. Sound 

plans and fields. Catching live sounds. 

Sound editing. Mixing the sound. 

• Editing: editing process as a post-writing 

of movies. Grammar and ideas. Choosing 

the right images. Rhythm of the timeline. 

The final cut. 

• Post production and finalization: sound 

and image special effects: the last writing 

process. From rough cut to final cut. For- 

IED Summer Course - Rome 

matting for specific media. 

• Rome as a subject/backdrop: students will 

be guided into fieldtrips and visits throughout 

the city of Rome as inspections-onthe-spots, 

during which they will test and 

choose the settings to shoot the video-project. 

The most important monuments and 

buildings but also many less known but 

typical roman places will be the starting 

point to analyze and develop the core ideas 

for the final product. 


By the end of this course, students will be able 

to: 

• plan an appropriate production crew for a 

specific video product; 

• schedule the entire creative-productive 

process, from ideas to scriptwriting, from 

pre-production planning to production and 

post production needs; 

• formulate the most appropriate videoproduct 

to enhance a given subject or 

backdrop; 

• identify and choose the most appropriate 

video style and language to reach a production 

target; 

• select the most appropriate technical tools 

to express targeted contents; 

• develop all the basic skills to build-up a 

video production set; 

• project, carry out and plan a video production 

starting from specific subjects/backdrops 

and targets; 

• identify their own talent in the field of video 

production; 

• work cooperatively in a small production 

team environment, both in technical and 

creative roles; 

• analyze given subjects and backdrops to 

plan a video production with specific tar- 

gets (commercial purposes, advertising, 

information, exhibitions contents). 


This is an introductory course. Students 

should be familiar with the basics of creating 

video with personal digital devices. All students 

should be highly motivated to learn a 

variety of technical and creative components 

of the video making process. 



for both a morning and afternoon session. On 

Friday, July 27, 2012 there will be the Student 

Exhibition and the Program Closure. 


Site visits and field trips are a component of 

this course and may occur outside of the regularly 

scheduled class time. Student participation 

is mandatory as these visits are an integral 

part of the learning experience. 

Course Texts: 






Students will work on the project by using the 

new media & technology schoolroom: they 

will also have the chance of using all the most 

advanced video, image and sound softwares 

to schedule, edit and finalize the final video 

production. Cameras and lighting to shoot will 

also be supplied as the basic equipment for 

building shooting sets.

Language and Design 

Experience 

Language: Italian 



Location: IED Roma and Torre di Babele - Italian language school in Italy 


This unique program combines an intensive 

language course with an introduction to the 

art forms, industry leaders and global influence 

of Italian design. Morning sessions are 

devoted to language study according to the 

individual level of the participant. The afternoon 

session includes lectures, site-visits 

and discussions with professionals representing 

the various facets and realities of 

the “design” industry in Italy. This contact 

in Italian affords students a more personal 

and profound window onto Italian perceptions, 

traditions and philosophy while also 

expanding their specialized knowledge of 

the field and country and their capacity for 

the language. 









• History of design: through lecture and 

site visits the principle and history of 

Italian design is examined with particular 

reference to the sectors of furnishings, 

food and fashion. 

• Elements of promotion of Made in Italy: 

through lessons of cinema, creative 

marketing and graphic design the main 

instruments used for the promotion of 

world famous Italian style will be examined. 

To compliment lecture targeted visits 

will be made to studios, laboratories 

and museums to highlight the role and 

place of the cultural artist. 

• Practical drawing and graphic composition: 

students will create a “travel diary” 

that covers the topics and new ideas 

generated using various expressive techniques 

from hand drawings to the completion 

of a digital document in order 

to learn how to “illustrate” according to 

one’s own personal vision. 


• Improve and refine Italian language ca- 


pacity after completing the intensive language 

program. 

• Demonstrate an understanding and appreciation 

for Italian design from the historical 

development to issues and institutions. 

• Gain insight in to the Italian contemporary 

reality through workshops and discussion 

with industry professionals. 


This course is a combination of an Italian 

language program (students will be assigned 

to a course that reflects their actual level of 

Italian) and design lectures and visits conducted 

in Italian. Students should have at 

least two semesters of Italian or have a good 

command and reasonable comprehension 

skills in order to follow the design lecture 

portion. 


This course meets from Monday through Friday 

for morning sessions. And from Monday 

to Thursday for afternoon sessions. On Friday, 

July 27, 2012 there will be the Student 

Exhibition and the Program Closure. 


Site visits and field trips are a component 



on the week-end. Student participation 

is mandatory as these visits are an integral 

part of the learning experience. 

Course Texts: 




added by the instructor. 


Students will be provided with fascicules, 

photocopies of textbooks and pdf documents 

of lectures given in the classroom.

Rome Architectural 

Sketchbook 


Participants with different profiles and artistic 

skills will work in situ in different locations 

reflecting different periods of art, 

architecture and history of Rome. This course 

combines the observation of the historic and 

contemporary context of the locations with 

the development of the creative process and 

refining technique and style. Students are 

encouraged to view their sketchbook as a 

visual journal and add to it as a reflection of 

their personal experience. At the end of the 

program, students will present their portfolio 

and impressions and reflections on their 

work and personal growth. 


The course blends several instructional 

methods. Traditional lecture both in the 

classroom and on-site will be used, but primarily 

students will receive individual feedback 

and critique on a daily basis on-site. A 

very important part of the process is to encourage 

a dialogue about the challenges and 

accomplishments of each of the participants 

that will be a base for their final sketchbook 




Location: IED Roma - Alcamo Campus 


“portfolio” presentation at the conclusion of 

the course. In addition to scheduled class 

time students are expected to work on their 

own as well as prepare all readings and discussions. 


This course is divided in three parts: 

• Sketches by observation: the ability to 

draw the sketch of a building, product 

or any object by looking at it on site or in 

class. 

• Memory drawing: the ability to draw from 

memory, after seeing the monument. The 

subject has been seen/viewed/experienced 

in past. 

• History of architecture: history of the Roman 

era through main periods: contemporary, 

classic, medieval, renaissance and 

baroque. Sites and monuments will be 

analyzed during the course. 


• Acquisition of new skills; technique and 

observation. 

• Development of basic drawing skills, in- 


cluding composition, form, perspective, 

organization of the page. 

• Understanding of the social, economic 

and political circumstances of Rome urban 

development and architecture. 

• Demonstrating progress (technical skills, 

style, point of view) and basic rendering. 

• Ability to work independently on-site outside 

of class time beyond the school hours. 

• Making progress from the creative and 

artistic conceptualization to the finished 

work. 


This is an introductory course. There are no 

prerequisites or specialized skill, it is necessary 

to have the basic drawing knowledge. 



and will generally meet in the morning. On 

Friday, July 27, 2012 there will be the Student 

Exhibition and the Program Closure. Most of 

the course will be conducted on-site outside 

and thus students should be prepared. In addition 

to scheduled class time students are 

expected to work on their own as well as prepare 

all readings and discussions, and drawings. 


Each week students will have historic walking 

tours to the area of Rome in which they 

are working, as well as visits to museums and 

monuments of relevance with their professor. 

Course Texts: 






“Architectural Sketching and Rendering: 

Techniques for Designers and Artists”, Stephen 

Kliment. 


own supplies, which can be bought at home 

or once in Rome. A complete list of materials 

will be provided on request.



IED is 

the place 

where 

thoughts 

take 

on new 

forms.


IED VENEZIA 

Palazzo Querini Stampalia 

Campo Santa Maria 

Formosa 

Castello 5252 

Summer Courses Venice 

Angelo Crespi 

Scientific Director 

lisa Bergamo 

Student Services Coordinator 

Tobia Campagnol 

Student Services Coordinator 

Francesca Di gioia 

Logistics and Organization 

Tiziana Boem 

Administration 

Summer 

Courses 

in Venice 

2012 

Capital of cultural and artistic tourism, 

Venice is the benchmark for artists and researchers 

from around the globe. This improbable city 

of unparalleled beauty and ingenuity provides 

the stage for a unique learning experience found 

only in Venice.


Summer Courses Venice 


• Monday, June 4, 2012: Arrival and check-in to accommodation. 

• Tuesday, June 5, 2012: Orientation and first day of the program. 

• Classes Monday to Thursday morning and/or afternoon with one-hour lunch break. 

• Thursday, June 28, 2012: Last day of the course, program closure. 

• Friday, June 29, 2012: Departure and check-out of accommodation. 


• Museum and gallery Development and Design 

• Venice Architectural Sketchbook 

A sample course syllabus is available upon request



Computer Lab 


FACIlITIES 

IED 

Venezia 

Facilities 

& Services 


All IED classrooms are equipped with the 

tools required for the training and research 


operating systems, overhead projectors, 

projectors, sound system, and microphones. 

The allocation of rooms is communicated 

through a notice board displayed at the Reception 

entrance. 

To facilitate the normal didactic and training 

activity, students are not allowed to stay 

in classrooms and laboratories outside lesson 

hours. Should students need to use such 



spaces for individual or group study, they 

should ask the Faculty Office for authorization 

in advance. 

Moreover, students can use the common areas 

to study or socialize. 






enrolled students. Students who wish to reserve 

or use labs not belonging to the School 

they are enrolled in, must obtain authorization 

by the lab assistants. Each laboratory 

has explicit rules with reference to its use

Student at work 



and maintenance as well as to its opening 

hours. Such rules are posted outside each 

lab and on IED Labs. 

library 

IED Venezia is located in the 16th century 

Palazzo Querini Stampalia which also hosts 

the foundation of the same name. The foundation 

which occupies several floors of the 

palazzo has a museum, temporary exhibit 

space as well as an important library. 

The library has over 340,000 volumes for 

public use, including 32,000 directly accessible 

in its own rooms, which are open according 

to the Founder’s wishes until late at 

night, including public holidays. The city of 

Venice has designate the library as a “historic 

civic library”. 

The oldest part of the collection is composed 

of manuscripts, incunabula and 16th 

century printed books, geographical atlases 

and maps, which together with the private 

archives of the Querini Stampalia family 

provide precious historical testimonies for 

scholars. 

In addition the Palazzo Querini Stampalia 

houses the museum coffee shop and architectural 

bookshop.


Venice Architectural 

Sketchbook 


Participants of diverse backgrounds and artistic 

ability will combine working in situ in 

diverse venues in historic Venice. This course 

combines the historic and contemporary context 

of the locations with the development of 

the creative process and refining technique 

and style. Students are encouraged to view 

their sketchbook as a visual journal and add 

to it as they see fit to reflect their personal experience. 

At the close of the program, students 

will present their portfolio and impressions 

and reflections on their work and growth. 


Venice Architectural Sketchbook blends several 

instructional methods. Traditional lecture 

both in the classroom and on-site will be used, 

but primarily students will receive individual 

feedback and critique on a daily basis on-site. 

A very important part of the process is to encourage 

a dialogue about the challenges and 

accomplishments of each of the participants 

that will be a base for their final sketchbook 

“portfolio” presentation at the conclusion of 

the course. In addition to scheduled class time 



Course dates: June 4 - 29, 2012 

Location: IED Venezia 


students are expected to work on their own as 

well as prepare all readings and discussions. 


Venetian cultural and architectural history, 

conservation and environmental issues unique 

to Venice, architecture as a subject, drawing 

materials and techniques, sketching in situ “en 

plein air”, use of critique in the learning process 

and artistic development. Creation of a 

drawing “portfolio”. 


• Acquisition of new skills; technical as well 

as observational. 

• Development of basic drawing skills, including 

composition, form, perspective, organization 

of the page. 

• Understanding and appreciation of the 

connection between social, economic and 

political circumstance and Venetian urban 

development and architecture. 

• Demonstrate progress (technical skills, 

style, and point of view). 

• Capacity to work independently on-site 

outside of class time. 

IED Summer Course - Venice 

• Ability to progress from the creative and 

artistic conceptualization to finished work. 


This is an introductory course. There are no 

prerequisites or specialized skills necessary 

for this course. 



and will generally meet in the morning (Thursday, 

June 28, 2012 Student Exhibition and 

Program Closure). Most of the course will be 

conducted on-site outside and thus students 

should be prepared. 


Each week students will have historic walking 

tours to the area of Venice in which they 

are working as well as visits to museums and 

monuments of relevance with their instructor. 

Visits include (depending upon final program) 

the Accademia, Peggy Guggenheim Collection, 

Jewish Museum of Venice and several synagogues, 

the Arsenal, Basilica S. Marco, S. Maria 

della Salute. Students should dress appropriately 

when visiting places of worship. 

Course Texts: 


PDF copy of course readings from the following 

texts as well as other relevant articles and 

readings added by the professor. 


Students are responsible for bringing their own 

supplie and are encouraged to purchase their 

materials prior to arrival in Venice. A complete 

list of materials will be provided on request.

Museum and Gallery 

Development and Design 


Venice offers students the unique opportunity 

to examine the development of collecting 

and display which laid the foundation 

for modern day museums, galleries and exhibitions 

and the international commercial 

art world. IED partnerships with the Museo 

Querini Stampalia and the Peggy Guggenheim 

Collection allow participants to gain a 

unique insider’s perspective. Special attention 

will be paid to exhibitions using the development 

of the Biennale as a prime example. 

The course includes lectures, site visits 

and discussions with industry professionals. 


This course utilized traditional classroom 

lecture, use of Powerpoint and video. Active 

student’s participation and discussion is a 

fundamental element of this course. In addition, 

site visits to museums, galleries (public 

and commercial), art and cultural foundations, 

exhibitions and public spaces in Venice, 

meetings, lectures and discussions with 

industry professionals. 



Course dates: June 4 - 29, 2012 

Location: IED Venezia 



Art and history of collecting, display, development 

of art and antiquities trade, early 

personal, private and state galleries, public 

and private exhibition spaces, collectors, patrons, 

role of the state in culture, fundraising, 

foundations, educational role of art and 

places of display, issues in display, conservation 

and interpretation. 


• Demonstrate and understanding of the 

historical development of collecting, galleries 

foundations and museums. 

• Capacity to critically evaluate an exhibition. 

• Classify the diverse types of museums, 

galleries and exhibitions. 

• Gain familiarity with concept and technique 

of display and design in exhibition 

spaces. 

• Identify contemporary institutional issues 

in Venice. 


This is an introductory course. A prior course 

IED Summer Course - Venice 

in art history as well as a strong interest in 

museums, galleries and exhibitions would be 

helpful. 



and will meet either for a morning or afternoon 

session depending on scheduling and 

availability of guest speakers (Thursday, June 

28, 2012 Final class and Program closure). 

Most of the course will be conducted on-site 

outside and thus students should be prepared. 


During the course students will have in class 

visits to the Museo Correr, Accademia, Peggy 

Guggenheim Collection, Ca’ Rezzonico, Basilica 

San Marco, Arsenale, Palazzo Grimani, 

Palazzo Grassi and the Fondazione Querini 

Stampalia. In addition students will be assigned 

additional museum and galleries to 

visit for specific assignments. All in-class 

visits are mandatory. Many of the museum 

visits are independent looking assignments 

that students complete autonomously. All 

listed visits are subject to change in date or 

location. 

Course Texts: 







own supplie and are encouraged to purchase 

their materials prior to arrival in Venice. A 

complete list of materials will be provided on 

request.



IED is 

the Design 

network 

whose roots 

go deep 

into the 

authentic Italian 

culture 

of creativity.


IED FIRENZE 

Casa della Creatività 

Vicolo Santa Maria 

Maggiore, 1 

Summer Courses Florence 

Alessandro Colombo 

Director 

Summer 

Courses 

in Florence 

2012 

Florence is the focal point 

of the Italian renaissance and home to a cultural, 

artistic and architectural patrimony. These proud 

traditions are still part of the economic 

and creative fabric and are a fundamental component 

of the curriculum. 

Sara Rosati 

Coordinator and Administrative Secretary 

Stefania Bertolini 

General Services and Didactic Secretary 

Fabrice de Antoni 

SIO (Student Services Coordinator) 

Antonio De Felice 

Logistics 

Annaluisa Franco 

Fashion Course Coordinator 

Marzia lodi 

Visual Communication Course Coordinator 

Troy Nachtigall 

Research and Development Coordinator


Summer Courses Florence 


Painting Restoration 


• Monday, June 4, 2012: Orientation and first day of the program. 

• Classes held Monday to Thursday (morning and/or afternoon session). 

• Friday, June 29, 2012: Last day of the course, program closure. 

• Saturday, June 30, 2012: Departure and check-out of accommodation. 

graphic Design and Portfolio 


• Monday, June 25, 2012: Orientation and first day of the program. 




Fashion Events and PR 

Italian leather Design 

Visual Merchandising for the Fashion Industry 







• Painting Restoration 

• graphic Design and Portfolio 

• Fashion Events and PR 

• Italian leather Design 

• Visual Merchandising for the Fashion Industry 



Graphic Design Workshop 



IED 

Firenze 

Facilities 

& Services 

IED FIRENzE CAMPUS SERVICES INClUDE: 

Use of lecture rooms and two laboratories 

equipped with Apple/Machintosh computers 

and IED didactic and information office. The 

courtyard area is open to all students and offers 

performance art, music, exhibitions, lectures, 

public discussions and a restaurant/ 

bar as well as free wifi. In addition the Public 

Student Information office and European Union 

Resource center are also located here. The 

public space “Casa della Creatività” is open 

Monday through Saturday from 9am until midnight. 

Classrooms 

All IED classrooms are equipped with the tools 

required for training and research activities, 



i.e. computers with OSX-Windows operating 

systems, projectors and sound systems. 

The laboratories are School specific and are 



courses. 

lAB DESCRIPTIoN: 

Modeling lab 


It allows students to check the project model 

and learn how to use the technical tools required 

for the experimentation, creation, representation 

and communication of the projects.


Students in the Lab 


CAD and MAC Computer labs 

IED Design/ IED Visual Communication/ IED 

Management Lab 

There are two Computer labs in IED Firenze: 

One is equipped with MAC computers and one 

with MAC laptops; all have and an OSX and 

Windows operating system and all the necessary 

programs to effectively complete the projects, 

acquire technical knowledge and successfully 

follow courses. 


Students can use IED Labs while lessons are 

not being held. Free nominational Internet access 

is available at the Informagiovani Office. 

IED E-mail 

Upon enrollment each student is provided 

with a IED electronic mailbox. IED e-mail represents 

the official communication channel 

between the School and the student who must 

regularly check it for updates and notices. All 

service communications (lessons hours, remedial 

lessons, competitions, conferences, etc.) 

concerning the courses are sent by e-mail to 

the Students through the IED email account. 

CASA DEllA CREATIVITA’ SERVICES 

INClUDE: 

Florence info pont and Wi-fi 

youth Center 

Bike parking 

Housing service 

Airport pick up 

Bar and restaurant

Faculty 

Profiles 

ANNAlUISA FRANCo 

Education: Degree in International Fashion Design and Cultura della Moda at Institute of Technology, 

New York (USA) - Università La Sapienza (Rome, Italy). 

Experience: Coming from an international culture, Annaluisa Franco studied Fashion Design 

at Polimoda, Florence, and the Fashion Institute of Technology, New York. Her experience in 

Fashion brought her to collaborate with the Camera Nazionale della Moda in Milan and continue 

her studies at the University of Rome “La Sapienza” in “Sciences of Fashion and Costume”. 

She has then taught at the IUAV University of Venice, Academy of Luxury, Florence University 

of the Arts and at IED Roma and IED Firenze. 

Website: www.hipstercurves.com 

ToMMASo ColoMBo 

Education: Degree and MA in Communication Design - Politecnico di Milano (Italy). In 2008 he 

received a Master degree in communication design from Facoltà del Design, Polytechnic of 

Milan. He also studied typography and graphic design in Switzerland and Germany, where he 

worked as graphic designer. 

Experience: His ares of interest and expertise cover different aspects of visual communications 

such as graphic, movie, and interactive design. He works as designer for both Italian and 

international clients. 

Website: www.uranusweg.com 

TRoy NACHTIgAll 

Education: Degree in International Fashion Design at Fashion Institute of Technology, NY 

(USA). Troy was born in Belle Fourche, South Dakota,U.S.A.in 1977. He moved to New YorkCity 

in 1999 to study Fashion Design and work in Digital Media Technology. He invents new ways 

to dress and present fashion for lines such Calvin Klein, Jean Paul Gaultier Jeans, Hugo Boss, 



Hermes and Emilio Cavallini. Beyond this, Troy has taken his creativetalents into fields such as 

interaction design with projects including Music Videos for Beyonce, Wardrobe for The Discovery 

Channel, Publicity for Suntory, Press Office for Stussy and training for Apple. 

Experience: IUAV of Venice, University Sapienza of Roma and the IED. 

Website: http://troykyo.com , http://troykyo.net , http://stichandsolder.com 

CAMIllA DI BIAgIo 

Education: Fashion Degree at IED Istituto Europeo di Design. 

Experience: Camilla began her career by organizing runway shows and following fashion 

events and theatrical productions as a costumer at the age of 17. Camilla specializes in Event 

organization and shooting production, particularly of fashion exhibitions and runway shows 

both in Italy and abroad. Some of her past collaborations include: Studio Galgano, Redstudio, 

Alta Roma, Stefania d’Alessando Make-up, Sergio Valente, Philip Morris Italia, You, Mandarina 

Duck and Bulgari. 

Website: http://www.myspace.com/360gradiproduzioni 

AlESSANDRo CAPEllARo 

Education: Degree in Architecture Università degli Studi (Florence, Italy). 

Experience: Alessandro Capellaro is primarily an architect: charter member of the Studio 

q-bich & b-arch, but he also has a deep passion for teaching Creative Processes in Visual 

Communication, before at the University of Architecture and now in IED Firenze. Quote: “I love 

objects and their history, how they may fill and change a space”. His objects keep their personality 

and harmoniously give shape to another reality in which they tie old threads with new 

ones and tell new stories. 

Website: http://www.b-arch.it// 

HEIKo MATTERN 

Education: Degree in Visual Communication and Design - HfG Schwäbisch Gmünd and Fotogravureichner 

Diploma (Germany). 

Experience: Heiko started his career in a multimedia agency (scopo, intermediale Gestaltung, 

Basel, CH) as a Junior Art-Director. In 2001. Heiko moved to Italy. He started working immediately 

for LEADER, Pubblicità e Marketing (Florence) and later on for RD Communication and 

Design (Florence) as a Art- Director. Simultanously also created his own small Design-agency 

and he began working 100% on his own in 2004. 

Website: http://www.disign.com/ 

ClAUDIA gEloSA 

Education: Degree in Architecture - Università degli Studi (Florence, Italy) and the Ecole 

d’Architecture de Paris La Villette (Paris, France). 

Experience: Claudia is specialized in Marketing and Communication, having developed her 

skills as the advertisement and communication director for several national and international


Creativity Workshop 


brands in the fashion, sportswear and accessories field. Since 2003 she is actively involved in 

the Archea Associates Architecture Association where she became Press release and Event 

coordinator until 2005. Currently Claudia follows several Press release projects for Design studios, 

Fashion and Architecture brands. 

Website: www.republique.it 

FloRES zANCHI 

Education: Degree in Architecture - Università degli Studi (Florence, Italy) and the Ecole 

d’Architecture de Paris La Villette (Paris, France). 

Experience: From 2002 to 2008 she works at Archea Associates where she coordinates and 

develops exhibits and events. At the same time she coordinates the editorial aspects of the 

www.floornature.com architectural portal. From 2004 to 2008 she is part of the editorial staff 

of Area magazine. Her articles are published on several national and international magazines 

such as Area, Materia, d’Architettura, Progettare, Casa&design China, Recuperare l’Edilizia, 

City Project. 

Website: www.republique.it



This unique course is a partnership between 

IED Firenze and Palazzo Spinelli Institute for 

Art and Restoration in which students will 

combine and intensive study of Florentine 

art history and the fundamentals of painting 

restoration theory and practice with handson 

time in the laboratory. Students are introduced 

to the key concepts and techniques of 

restoration of the painted image, focusing on 

oil canvas paintings and fresco. Art history 

lectures and site visits to museums and observation 

at professional restoration studios 

will prepare students to work with simulation 

panels. 

This course is offered in collaboration with 

the Istituto per l’Arte e il Restauro Palazzo 

Spinelli and the Accademia di Belle Arti 

Como. 

Instruction Methods: 



and guest lecturers. Active participation in 

discussions with guest lecturers and site 


Painting 

Restoration 



Date: June 4 - 29, 2012 

Location: IED Firenze 



Art history and iconography, restoration materials, 

physical and chemical considerations 

for traditional canvas paintings and frescoes, 

preventive conservation, restoration protocol, 

basics of restoration analysis and cultural 

heritage preservation. 

Program Overview: 

Florence is the ideal venue to embark on the 

study and art of painting restoration. This 

unique program combines an introduction to 

art history and the basic theories and practices 

of oil painting restoration. The art history 

section combines traditional lecture and 

on-site visits to several of the world’s most 

important galleries, such as the Uffizi and 

the Accademia. Students will later begin the 

study of restoration techniques and begin to 

work on practice panels in the restoration 

laboratory. This intensive program is an excellent 

opportunity to gain insight and new 

skills in a highly specialized art form in one 

of Italy’s most renowned restoration centers. 

IED Summer Course - Florence 


• Principles of painting conservation and issues 

in cultural preservation. 

• Differentiation between damage caused 

by time and the environment. 

• Appreciation for importance of conservation 

as well as ethical and artistic issues. 

• Familiarization with traditional and contemporary 

restoration techniques for 

paintings and frescoes. 


This is an introductory course, no particular 

skills or specific knowledge is required. 




(Thursday, June 28, 2012 Student Exhibition 

and Program Closure). Some visits and project 

work may occur outside of regular class 

time. 


Site visits play an important part in this 

course. All visits will be announced in detail 

at the start of the course. Please note that 

some visits may occur outside of regularly 

scheduled class time and potentially on Friday 

for full-day fieldtrips. 

Course Texts: 


PDF copy of course readings as well as other 

relevant articles and readings suggested by 

the instructor. 


All necessary materials for the course are 

provided. Students may also wish to purchase 

additional supplies. Please note that 

all personal printing is at the student’s expense. 

Students are strongly encouraged to 

bring their own computers (notebook, laptop, 

Ipad etc) and camera (digital, flip, other video 

devices) in order to complete assignments 

and work independently.


The course introduces the development of 

Italian graphic design utilizing lectures, case 

studies and site visits to design studios, exhibitions 

and workshops with industry professionals. 

Topics include basics of design, 

image management, layout and animation 

using Adobe Illustrator and Photoshop, which 

prepare students for a final project that conceptualizes 

a future “ imaginary” Florence. 








Semiotics, Historical Background of Graphics 

and Design, Introduction to Typography 

and Page Layout, Color Analysis and Management, 

fundamentals of Adobe Photoshop and 

Illustrator including the use of layers, colors, 

text tools, pencil and brushes, picture placement 

and exporting to diverse media, intro- 

Graphic Design 

and Portfolio 



Date: June 25 - July 20, 2012 



duction to developing and maintaining a professional 

portfolio. 


The graphic design program explores visual 

communication in three modules. The initial 

segment focuses on the development of Italian 

graphic design in relation to the international 

scene. Emphasis is placed on major 

artists and movements from the 1970’s till 

today as well as the technological transformation 

of design. Lecture will be complimented 

by relevant case studies and class 

visits to working graphic artist’s studios or 

exhibitions. Continuing the technological 

theme, students will begin to use the “designer’s 

toolkit” including basics of design, 

image management, layout and animation 

using Adobe Illustrator and Photoshop and 

traditional manual skills will be covered focusing 

on the relationship with objects, materials 

and full-scale dimensions. The third 

segment takes the form of a design workshop 

in which professional graphic designers will 

contribute to the theme of being up to date 

with the latest international trends using 


Italy as an example of how communication 

can be used to promote a regional identity 

and represent its history, traditions and values, 

and prospects for the future. Imaginary 

Florence is the theme of the final project in 

which students use their creative genius and 

new found skills in order to create projects 

presenting a future “imaginary” Florence using 

the various design tools at their disposal. 

The student’s final portfolio will include the 

final, printed examples of that work as well 

as electronic variations and trials leading up 

to the finished final project. 


• Acquisition of technical proficiency in the 

use of the tools and materials in graphic 

design. 

• Development of new skills using Adobe 

Photoshop and Illustrator. 

• Collaborating as part of a multinational 

student team to complete the final project. 

• Adaptation of the creative process in order 

to carry out specific project goals. 








Program Closure). Some visits and project 

work may occur outside of regular class time. 








Course Texts: 
















Focusing on the professional methods of 

event production for the fashion industry, the 

course deals with successful and innovative 

public relation techniques and new media 

usage in all different types of fashion events. 

Participants will work with a company to promote 

their services and/or products utilizing 

many promotional tools and applying in 

practice the knowledge acquired during the 

course. Students will learn how to interface 

with the industry, merge the use of public relation 

strategies, fashion communication and 

event planning. 








Principles of Public Relations, Fashion Communication 

and Writing, Event Planning and 

Management, Branding use of Public Rela- 

Fashion Events 

and PR 



Date: July 2 - 27, 2012 



tions via press kits, corporate sponsorship as 

well the use of Technology and Media including 

print, television, magazines, and the evergrowing 

number of outlets via the Internet 

such as websites, blogs and podcasts, social 

networks and apps. 


This program focuses on the basic skills and 

methodologies employed in developing and 

producing successful events specifically for 

the fashion industry. Students will divide 

their time between traditional classroom 

lecture with their instructors as well as site 

visits to Italian fashion retailers and museums. 

Students are expected to work outside 

of class in small groups and individually for 

both regular assignments as well as the final 

project. They will learn how to merge 

the use of public relation strategies, fashion 

communication and event planning in order 

to stage a class event as their final project. 

This course affords students the possibility 

to take advantage of Florence as a historical 

city of design and fashion that has reinvented 

itself over the centuries and that in an age of 


globalization has a relevant role in the world 

of haute couture/fashion. Every year the final 

project takes a different form, in 2010 

students conceptualized, organized and produced 

a fashion event at Terrazza Bardini for 

the promotion of the Gold Brand store in Florence, 

a promotional event for the Jules and 

Jim vintage store including with fashion photographers, 

make-up artists and hair stylists 

which also featured products created by IED 

Firenze Leather Design program students. 


• Implementation of problem solving skills, 

working within a budget, team work, group 

conceptualization with through role playing 

exercises and workplace simulations. 

• Expose students to public relations professionals 

and through site visits to media 

events and guest lectures. 

• Develop a mastery of fashion communication 

techniques and production of press 

releases and invites. 

• Design and execution of a fashion inspired 

public relations event in Florence. 

• Application of fashion event management 

principles as part of the pre and post production 

stages as part of the class final 

project. 



and execute the final project event. 

















Course Texts: 
















The course covers fundamental elements of 

leather design and color while developing 

an understanding of the various processes 

involved in the production of handcrafted 

leather goods. Under the guidance of a master 

craftsman, students learn about the development 

of the art and application of traditional 

techniques. Students will complete 

at least one complete piece as their final 

project. 








Leather creation, tanning techniques, different 

types and functions of leather, leather 

accessories, textile patterns for accessories, 

free-hand drawing, illustration and drawing 

techniques for leather accessories, use of 

Adobe Illustrator and Photoshop in the de- 

Italian Leather 




Date: July 2 - 27, 2012 

Location: IED Firenze and Scuola del Cuoio 


sign process, historical overview of leather 

traditions in Florence, preparation and production 

of patterns, pattern cutting and 

leather stitching techniques. 


This unique program combines contemporary 

design technique and technology with 

practical application of traditional crafting 

methods in a professional leather workshop. 

Students spend the first week of the program 

at IED Firenze covering the fundamental elements 

of leather design and color while 

developing an understanding of the various 

processes involved in the production of 

handcrafted leather goods. The principles 

of fashion illustration and use of computer 

design will be introduced with a focus on 

leather products and bags. There are class 

visits to local tanneries, manufacturers and 

the “ Accademia 100% Italiano “ in order to 

observe, working and finishing techniques, 

marketing and distribution channels, offering 

a window on the realities of the Florentine 

leather district. The final three weeks 

will be spent at the Scuola del Cuoio where 


under the guidance of a master craftsman 

“maestro” students will learn about the historical 

development of the craft and contemporary 

application of traditional techniques. 

Participants will gain an understanding and 

appreciation for the various types of materials, 

tools and techniques used in the manual 

part of the creative process before beginning 

to cut, create and finish their own creation. 

Each student will complete the program with 

at least one finished piece as their final project 

as well as a sketchbook of designs and 

ideas for their professional portfolio. 

This course is offered in collaboration with 

the Scuola del Cuoio in Florence. 


A Conceptualization and production of basic 

leather accessories. Lexicon of leather types 

and finishes according to their uses. Use of 

Adobe Illustrator and Photoshop to enhance 

the design process. Familiarization with the 

historical development of the Florentine 

leather trade from its origins to the age of 

globalization. 

















Course Texts: 















Visual Merchandising 

for the Fashion Industry 


Analyses the skills and methods involved 

with store displays, paying particular attention 

to interiors, store windows and displays. 

The course includes site visits and location 

scouting to determine the characteristics of 

potential spaces and display areas. Participants 

will learn to determine the brand philosophy 

and the company's needs in term of 

identity and communications. Students will 

then have the opportunity to and apply in 

practice the notions acquired in their final 

project. 








Fashion communication, branding for fashion 

brands, the importance of color and how 

it works, conceptual thinking, windows and 

displays on a budget, lighting systems, plan 



Date: July 2 - 27, 2012 



and design a window/display, client presentations. 


This program develops the necessary skills 

to create retail store window and interior 

display. Fundamental principles and techniques 

of visual merchandising; including 

store planning, display conceptualization 

and implementation, company branding and 

customer communication are introduced allowing 

students to practically apply these 

new skills in their final project that will be 

the actual design and execution of a window 

design in a retail space in Florence (“Point of 

Sale Display”). Site visits play an important 

role as students will begin scouting locations 

and learn how to evaluate and present potential 

spaces and displays. The final project is 

composed of three parts: illustration of the 

proposed display, a written description of the 

goals and merchandise used in the display 

including a final personal reflection on the 

challenges faced and new skills acquired and 

finally the completion and documentation of 

the project. 



• Introduction to visual merchandising principles 

and practical real world retail applications. 

• Understanding of brand identity, brand 

philosophy and in store cohesiveness 

using windows and displays in multiple 

points of sales. Implement problem solving 

skills, working within a budget, team 

work, group conceptualization with specific 

roles and professional work “simulations”. 

• Conceptualization and creation of a window 

display or merchandising event in a 

downtown retail space in Florence. 

















Course Texts: 

















IED is 

an international 

experience 

that 

accompanies 

throughout 

life.


IED CAGLIARI 

Villa Satta 

Viale Trento, 39 

Summer Courses Cagliari 

Massimo Cugusi 

Director 

Stefania Puddu 


Nicolas Nervegna 

Marketing and Communication Responsable 

Summer 

Courses 

in Cagliari 

2012 

Cagliari is the natural bridge between the 

continent and the cultural crossroads of the 

Mediterranean basin. IED Cagliari is a place where 

heritage and traditions meet in search of a new 

model of development and coexistence.


Summer Courses Cagliari 




• Classes Monday to Thursday in the morning. 




• Digital Marketing 



Photo: Elisabetta Messina 


FACIlITIES 

IED 

Cagliari 

Facilities 

& Services 


All IED Cagliari classrooms are equipped with 

the tools required for the training and research 


operating systems, overhead projectors, projectors, 

and sound system. 

The allocation of rooms is communicated 

through a notice board displayed at the Reception 

entrance. Moreover, students can use 

the common areas to study or socialize. 







and individual training of the School’s enrolled 

students. 

lAB DESCRIPTIoN 

Product lab 


It allows the students to check the project 

hypothesis and to learn how to use different 

materials required for the experimentation, 

representation and communication of the projects. 

Inside this lab, an important part of the 

practical activities is developed. Activities are 

carried out by the student who uses machines 

and equipment under the supervision of the 

teachers and assistants.

Photo: Elisabetta Messina 



Media labs 

IED Design/ IED Visual Communication 

The activities carried out within the Computer 

labs allow the theoretical and practical learning 

of the knowledge required to complete the 

study pathway. 

Computer labs 

There are three Computer labs: these labs are 

with computers with OSX-Windows operating 

system and a projector - according to the 

courses. The labs have totally 42 work-stations 

equipped with all software installed in 

the computer labs. 

SERVICES 

Notice boards 

The service communications (lessons hours, 

remedial lessons, competitions, conferences, 

etc.) concerning the courses are posted in notice 

boards placed in the different common 

areas of the IED location and on IED Labs. Students 

should check the notice board on a daily 

basis. 

IED E-mail 

Upon enrolment each student is provided with 

an IED electronic mailbox. IED e-mail represents 

the official communication channel between 

the School and the student who must 

regularly check it for updates and notices.

Faculty 

Profiles 

ANNAlISA CoCCo 

Education: Design, Istituto Superiore per le Industrie Artistiche (Florence, Italy). 

Experience: Following her studies Annaluisa spent 15 years in Milan as a free-lance designer 

before returning to Cagliari to found Imago Mundi (2001) an interior lifestyle design firm specialized 

in glass and natural fabric products which are sourced and produced in Sardinia. Currently, 

she serves as the Coordinator for the three-year Product Design degree at IED Cagliari. 

In 2011 she was awarded the Compasso d’Oro prize for her entry at the DOMO – XIX Biennale 

dell’Artiginato Sarco. 

Website: www.imagomundodesign.com 

ANgElA CoTzA 

Education: Graphic Design, Cagliari - Istituto Europeo di Design (Cagliari, Italy). 

Experience: Angela spent over 15 years in major design and communication comapnies in Italy 

including Villa delle Rose Design, Professionisti Associati and Soleja. Past clients have included 

Luxottica, Rinascente Auchan, Whirpool, Mandarina Duck, Olimpiadi di Torino 2006, Beretta 

Caldaie, Bartolini and Tiscali. She has organized and run motivational speaking courses for 

F&C Milan as well as taught graphic design for IED Cagliari from 1989 – 1996. Since 2009 Angela 

serves as the coordinator for Media Design and IED Cagliari. 

Website: www.angelacotza.com 

MAURIzIo BATTEllI 

Education: MBA and Laurea in Economics and Business - Università degli Studi (Cagliari, Italy). 

Experience: Began as a consultant in the field of marketing and human resources in Milan, 

before returning to Sardinia moving in to business service consulting with Sardegna Ricerche. 

In 2000 became the director of Gruppo Consul, a consulting group specialized in tourism. Maurizio 

has organized and taught numerous courses and seminars with a special focus on inno- 



vative technology and the use of social media in marketing. 

Website: www.mysteryshopeyes.it 

AlFREDo IANNoNE 

Education: M.Sc. in Multimedia Design, Università degli Studi (Florence, Italy). 

Since 2003 Alfredo is the Chief Web Architect at Tiscali S.p.A. (one of Italy’s major telecommunications 

providers). His area of responsibility includes user interface of the web portal 

and multimedia applications for the group. (traffic of 15 million users per month). He has also 

worked with RAI, Yaho, Ebay, CNRS. He was awarded a Napoli Ricerche award for his undergraduate 

thesis on multimedia. He is serves on the exam committee for degree in Digital Culture 

and Communication at Federico II University in Naples. 

Website: http://it.linkedin.com/in/iannone - www.tiscalit.it



This course addresses the paradigm shift in 

marketing and the international business environment 

as a result of the digital age and explosive 

growth in use of social media. The program 

combines key components of marketing 

principles with new formats and the impact of 

new social media upon them. Students will follow 

a structured thematic process designed to 

build knowledge and skills in the practical application 

of new marketing platforms as well 

as familiarity with the latest trends. 



classroom lecture, class discussion and guest 

lecturers. Active participation in discussions 

with guest lecturers and site visit/field trip attendance 

is fundamental. 


• Social Media: Theory and Praxis - The 

course’s aim is to bring students in the 

world of the social media theory. Humans 

behaviours and need are the elements of 

the social life, in real world and nowadays 

Digital 

Marketing 



Date: July 2 - 27, 2012 

Location: IED Cagliari 


in the digital world. 

• Tools and strategies of business communication: 

The objective of the course is to 

give students some tools and strategies of 

the business environment. Companies and 

products communicate in a different ways 

from a pale and friends, The use of LinkedIn 

for enlarge your business opportunities, 

and how develop a personal brand awareness 

in the digital era. 

• In the pursuit of my audience: Define your 

own public. Not all the communication efforts 

are suitable for the entire audience. 

Learn how to fit or shape your messages for 

different audience, and how to define your 

personal audience. 

• Digital Media planning and Digital PR: The 

objective of the course is to give students 

the basic knowledge for planning a digital 

campaigns on the web. How the digital 

market is organized and which tools are 

suited for different actions. The students 

will know how to set and maintain a public 

relations in the digital era, how twitter and 

mails can help you to have a good reputation. 

IED Summer Course - Cagliari 

• online Brand Reputation: How your brand 

is present on the web? Your customer can 

modify your reputation. The objective of the 

course is to give a practical guidelines on 

how foster your brand awareness on the 

web arena. 

• Mobile Internet: The course’s aim is to present 

the key trends on the mobile use. What 

are the key problems for deliver content on 

the phone and which are the main actor of 

this new emerging market. 

• Web Analytics: The objective of the course 

is to give students the principal tools (i.e 

Google Analytics) o analyze and understand 

the data for your websites. How 

many people surf your websites, how they 

act, how to upgrade your land page, in order 

to keep your customers or visitors as long 

as you need. 

• New Formats for the Web: The course will 

present an overview of the new trends on 

the web. New kind of websites and a new 

way of communication and advertising will 

be analyzed. 

• Management platform for web TV and web 

content: The objective of the course is to 

have a basic knowledge of the principal 

platform for the web tv. How to use a CMS 

(content management system) for organize 

and manage all your information. 

• Writing for the web: The course’s aim is to 

give students the writings tool and netiquette 

for the web publishing. 

• Micropublishing online: Twitter…a world in 

140 taps. 

• E-mail marketing: The objective of the 

course is to give students the basic knowledge 

of the e-mail marketing. How to set up 

an e-mail marketing strategy and how to 

execute it. The use of principal software to 

send and manage your e-mails. 


• Learn and adapt the basic marketing tools 

for a digital era. 

• Define and address a target audience on 

the social media. 

• Organize and develop a communication efforts 

on different social media. 


This is an introductory course. Familiarity with 

social media sites and applications as well as 

the basics of marketing would be helpful. 



meeting in the morning (Friday, July 27, 2012 

Student Exhibition and Program Closure). 

Some visits, guest lectures and project work 

may occur outside of regular class time. 


To be defined. 

Course Texts: 







provided, however a personal digital camera 

is recommended. Students may also wish to 

buy additional supplies. All personal printing 

is at the student’s expense. Students 

are strongly encouraged to bring their own 

laptops and digital cameras in order to work 

independently.



IED is an 

indispensible 

connection 

between 

knowing 

and know-how.

ENRolMENT INFoRMATIoN 

Practical 

Information 

Admission 

The Admission process is web based, please 

visit www.ied.edu, or contact us for further 

details. 

Payment: Payments should be made by wire 

transfer or credit card (please visit www.ied. 

edu for details). Below are the eligibility requirements 

in order to be admitted to a IED 

summer course: Educational Requirement. 

Introductory level courses 

Applicants must have successfully completed 

high school (diploma or national/foreign 

school equivalent). 

Advanced level courses 

Applicants must be enrolled and have completed 

at least one year in a university or professional 

school program; graduated in the 

area of study or work in the field. 

Age Requirement 

Applicants must be 18 years of age before May 

31, 2012. 


language Requirement 

Applicants must have a high intermediate level 

of English in order to enroll in the program. 

Level 5.0 IELTS (500 TOEFL PBT, 64 TOEFL IBT 

or equivalent) or above is requested. 

IED ADMISSIoN AND ENRolMENT 

PRoCESS 

The admission and enrolment process is made 

up of three parts and must be completed before 

May 15, 2012. 

I. Application Process 

Summer course applicants must complete 

and submit the following documents as per 

the below instructions in order to be admitted: 

1) Complete and sign the Application form (can 

be downloaded from the selected IED summer 

program course at www.ied.edu). 

2) Copy of diploma translated into Italian or 

English. (Introductory courses). 

3) Copy of university transcript or professional 

CV. The presentation of a professional portfolio 

may be requested. (Advanced courses). 

4) Copy of passport (EU citizens may use their 

national identity document). 

Pratical Information 

5) Copy of Certificate of Proficiency in the language 

of the course. Applicants who do not 

posses this will take the On-line proficiency 

test (Advanced courses). 

The above documentation should be sent 

by e-mail to admissions@ied.edu 

or by fax to +39 02 5468517. 

II. The on-line language 

proficiency test 

IED offers international students the possibility 

to take the language proficiency test online 

via Skype in order to complete the application 

process. The on-line test is necessary 

only if requested by IED. The date and time of 

the test will be jointly decided by the IED admissions 

office and the applicant. 

III. Enrolment Confirmation 

Following completion of the pre-admission 

process, applicants will receive the following: 

1) Certificate of Admission. 

2) Enrolment Contract Form for the IED Summer 

Program course. 

3) IED General Administrative conditions and 

regulations. 

4) IED Academic and Campus rules and regulations. 

5) Personal data privacy consensus form (Privacy 

Law 196/2003, disclaimer for free services). 

Applicants will have completed the admission 

phase and now in order to complete enrolment 

will do the following: 

• Fill out and sign the Enrolment Contract 

Form. 

• Pay the enrolment fee. 

• The Enrolment Contract Form and proof 

of enrolment fee payment must then be 

sent to int.info@ied.it or by fax to +39 02 

5468517. 

• Upon receipt of these documents (enrolment 

contract form and proof of payment) 

the IED will issue the Certificate of Enrolment 

which formally confirms the student 

as admitted and enrolled for the course(s) 

selected. 

After completing all these steps you will officially 

be an IED student, ready to begin your 

new experience! 

Please check our website for details. 

RECoMMENDED TIMINg 

Summer 2012 enrolment began on November 

15, 2011 and will end on May 15, 2012 (for the 

June summer courses) and on June 11, 2012 

(for the July summer courses). 

All international students, especially those 

from outside the European Union are strongly 

advised to complete the enrolment process as 

soon as possible in order to guarantee a place 

in the course(s) of choice. 

Please note:There is a limited enrolment 

number. IED shall not accept applications 

exceeding the given number of places. 

CoNDUCT AgREEMENT 

Rules of conduct and disciplinary measures 

Students are required to behave in a wellmannered 

and polite manner, complying with 

the basic rules of tolerance, respect and collaboration 

and to prevent educational and administrative 

activities on the premises of IED 

from being disturbed in any manner. Students 

must not engage in conduct that in any way 

places in danger their own or others’ safety

and must ensure that the areas and assets 

and any other object are kept clean and decorous, 

be they the property of IED or private 

property. Students that breach the rules of 

behavior are subject to disciplinary measures 

as set out in the Disciplinary Regulations. 

RIgHTS AND oBlIgATIoNS oF STUDENTS 

Rights of the Student 

• Attend and participate in academic and 

extra-curricular activities and fully respect 

diversity, without prejudice and discrimination, 

to be treated with dignity and respect, 

without threats and bullying, harassment 

or intimidation. 

• To learn in the manner published in the 

specific course syllabus and to receive notification 

of any changes. 

• Obtain quality teaching and professional 

evaluation. 

• To demand that IED asserts its authority 

adequately and fairly in order to ensure 

compliance with the rules and regulations. 

• To have the possibility to share views with 

IED on the conduct of courses, academic 

activities and services in the event that it 

falls below the standard reasonably provided 

for by IED. 

Duties and responsibilities 

of the Student 

• Respect the IED Regulations and policies 

relating to the treatment of other students 

and IED personnel. 

• Obtain, read, know and comply with assessment 

parameters on discipline and 

the course, accept the authority of IED in all 

academic and disciplinary questions. 

• Submit the work within the term laid down 

and take examinations as required. 


• Respect the copyright and intellectual 

property laws. 

• Provide written communication within the 

deadlines set to the Administration/Course 

and Organizational Secretary of any intention 

to withdraw from the course. Failure 

to provide notice of the withdrawal will be 

considered absence from an examination. 

list of IED regulations 

Set out below is the list of Regulations referred 

to in the Academic Regulations that the 

student is required to know and comply with: 

• Academic Rules and Regulations 

• Administrative Regulations 

• Disciplinary Regulations 

• Laboratories and Safety Regulations 

Housing 

Accommodation reserved through IED varies 

as per location. IED programs use a combination 

of students’ residences and apartments 

for summer housing with single (limited availability) 

and double rooms. Requests for accommodations 

must be submitted upon enrolment 

and are limited to the duration of the 

course. In the event students wish to remain 

in the accommodation longer than the course, 

the relative costs shall be borne entirely by 

the student, and agreements must be made 

directly with the residence hotel. 

Withdrawal from the course 

Students enrolled to a summer course who 

wish to withdraw must send a written notice 

no later than May 15, 2012 (June courses) and 

June 11, 2012 (July courses). Withdrawal within 

these terms will grant a refund less 25% of 

cancellation fee. No refunds will be made after 

the stated dates. 

Pratical Information 

Cancellation of the course 

IED reserves the right to cancel courses before 

May 15, 2012 (June courses) and June 11, 2012 

(July courses). Courses that do not reach the 

minimum number of confirmed participants 

may be cancelled. If a course is cancelled, the 

student will be notified by telephone or email 

and will have the option to select another 

course or request a full refund of all fees paid. 

Visa 

Applicants should check with the Italian consulate 

in their country of residence to confirm 

if they need a visa for the period of their study 

in Italy. IED will issue (upon completion of enrolment 

and payment) the necessary documentation 

to apply for a visa. If you do need a 

visa, please be sure to apply early. 

University transfer credit 

Students seeking university credit for summer 

courses should contact the international 

education office at their home institution and 

find out the transfer credit procedure. IED 

provides all relevant course materials including 

syllabus, professor profiles, institutional 

accreditation and official student transcript 

in order to facilitate the transfer of credit and 

recognition of the course / program. 

Transcript 

Students may request an official IED transcript 

that may be used for credit transfer. The 

IED transcript details the course title, analysis 

of contact hours and instructor evaluation. 

Health 

The Italian Public Health Service guarantees 

medical treatment to Italian and foreign citizens 

holding a health card. The national health 

system (Servizio Sanitario Nazionale - SSN) is 

administered through local health authorities 

(called ASL). The SSN provides low or nocost 

health care to all EU citizens, including 

in-patient treatment (tests, medication, and 

surgery during hospitalization), visits to family 

doctors, and medical assistance provided by 

pediatricians, obstetricians, and other specialists. 

Emergency health provision is available 

to all EU and non-EU visitors. 

EU students must bring their EHIC card (European 

Citizens and European Health Insurance 

Card) with them. 

Non-EU students must draw up a private 

health insurance policy valid in Italy, or check 

on current agreements between his/her country 

and Italy. Please check with your national 

health service for details. 

IED reserves the inalienable right to make any 

changes necessary to the present document, if 

they are deemed an improvement to the service 

provided to students, with regard to both academic 

goals and the optimum organization of 

related activities.

iedsummer 

www.ied.edu

iedsummer - Istituto Europeo di Design

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