Salary Survey 2010 Switzerland - Michael Page

11METHODOLOGYThis salary survey covers each position that the Sales & Marketing team recruits for. The information presented in this documentis based on our ongoing surveys of candidates and clients, which include multinational corporations as well as small-to-mediumenterprises (SME) throughout the country. In the European Union and Switzerland, we define an SME as having less than 250employees. Further qualitative information has been supplied by consultants in our offices in Switzerland.Our research was carried out by means of a questionnaire sent out by mail and/or telephone interview. Respondents were askedto give the minimum, maximum and average salaries for each qualification level. The information obtained was supplementedby other market information, including salary data from our own internal database. In addition, a survey of at least 20 candidateswas conducted for each position.One caveat concerning this salary guide: multiple factors dictate the actual salary paid. These include elements such as company size,business sector, the nature of the position, the number of years in the company, merit payments, staff responsibility and geographicallocation. Additionally, due to statistical limitations of this survey, certain salaries may fall outside the designated range.In Switzerland, most salaries are comprised of both fixed and variable elements. In this survey, all salaries exclude the variableelement commonly referred to as a bonus. However, we have observed a usual bonus, on top of the base salary, ranging fromapproximately 10% to 50%, depending on the company. Additionally, depending on the level of the position, and particularly inthe case of managerial positions, other bonuses can be considered and are negotiated for the contract signature. These includehealth insurance costs, accommodation fees, company car, mobile phone, stock options and relocation expenses. These bonusestaken together can constitute a significant package.When indicating the salaries for each position, we provide six different categories to identify the most relevant salary range:B2B:Information Technology & TelecommunicationsFinancial and Business ServicesIndustry and ManufacturingB2C:Food and BeverageLuxury Goods/CosmeticsConsumer goods and appliancesAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

1. SALES POSITIONS

141. SALES POSITIONS1.1 Customer Service Representative/Customer Service ManagerThe Main Tasks are:Guide a team of customer service representatives (Manager)Resolve customer requests, questions and complaints frequently requiring analysis of situations to determine best use ofresourcesServe as liaison between the customer and various departmentsSolicit sales of new or additional services to existing eventsProvide pricing and delivery information, processes orders, and prepares cash reportsSet up new accounts, maintains records, prepares reports and performs work processing assignments and related clerical dutiesKnowledgeable in customer service including hotel reservations, ground transportation, information on local attractions andactivities, and other information that provides valuable service to the customers, when neededResolve the most difficult issues (Manager)Reports to:Sales ManagerSales DirectorSimilar Job Titles:After Sales RepresentativeAfter Sales ManagerIdeal Candidate Attributes:Relevant education, no university degree requiredA minimum of 3 years sales experience (Manager)Excellent customer approach, affinity for providing quality service to the customerStrong problem-solving thinking styleExcellent leadership skills (Manager)Ability to multi-taskExcellent communication skills and problem solving abilitiesMultiple language skills requiredMotivated self-starterAbility to adapt to a changing environmentExcellent time management skillsAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

15Salary indication Customer Service Representative (in CHF):IT/TelcoSalaryFinancial & BusinessSalaryIndustrySalaryminimum60,50077,50072,500B2Bmaximum95,000117,000121,000average78,00097,50092,500Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum67,50070,00080,000B2Cmaximum97,500100,000110,000average85,00085,00095,000Salary indication Customer Service Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum70,50087,50082,500B2Bmaximum115,000137,500131,000average98,000117,500112,500Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum77,50080,00090,000B2Cmaximum117,500120,000130,000average105,000105,000115,000Sales positions may also include a 25-50% bonus (and in some highly competitive and high margin branches like for examplesoftware/ solution sales, the bonus could be up to 100% or even non-capped)All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

proposal even more significant in the long run.There are many factors that draw foreign Muslim talent toSingapore. For these expatriates, Singapore is a preferreddestination to pursue career or business opportunities. Likewise,many feel that they are able to observe and preserve their Islamicreligious practices and cultural lifestyles. The government’sattempts to attract investments from the Middle East and othercountries, a wide variety of halal-certified eateries, mosques andnumerous other Islamic institutions providing a myriad of servicesthat serve the needs of Muslims are some of the Muslim-friendlybenefits available here. Moreover, Singapore has a well-developedinfrastructure to facilitate business and commerce.To the local Muslim community, embracing the presence of foreignMuslims will allow them to experience new cultural interactionswithin the Muslim community. This could catalyse a shift ofmindsets and attitudes in both positive and constructive ways. Asa potential engine of growth for the local Muslim community, thetalent and expertise of Muslim expatriates should be harnessedsuch that over the longer term, the Muslim community will becomemore competitive, dynamic and relevant in the Singapore of today.The implementation of the above idea can only occur through theformation of a new platform aimed at bringing local and expatriateMuslim communities together in sharing a common cause ofmoving the Singaporean Muslim community forward. Tentativelytermed as the Muslim Expatriates Network (MEX), the platformwould comprise members who are professionals from both theexpatriate and local Muslim community. It is hoped that thisplatform will act as a catalyst for the expatriates to act as a newengine of growth for the larger Muslim community in Singapore.47

17Salary indication Sales Representative (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum66,00075,00070,000B2Bmaximumaverage90,50078,250100,00087,50097,50085,000Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum72,50080,00077,500B2Cmaximumaverage97,50085,000110,00095,000105,00092,500Sales positions may also include a 25-50% bonus (and in some highly competitive and high margin branches like for examplesoftware/ solution sales, the bonus could be up to 100% or even non-capped)All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

19Salary indication Key Account Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum81,00090,00085,000B2Bmaximumaverage101,50093,250119,500107,000112,000107,000Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum87,500107,00097,000B2Cmaximumaverage119,500102,000143,500124,500139,500119,500Sales positions may also include a 25-50% bonus (and in some highly competitive and high margin branches like for examplesoftware/ solution sales, the bonus could be up to 100% or even non-capped)All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

21Salary indication Account Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum72,00090,00079,500B2Bmaximumaverage105,50084,500115,000102,500112,500100,000Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum84,50095,00092,500B2Cmaximumaverage112,500100,000135,000110,000120,000107,500Sales positions may also include a 25-50% bonus (and in some highly competitive and high margin branches like for examplesoftware/ solution sales, the bonus could be up to 100% or even non-capped)All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

23Salary indication Channel Sales Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum75,00087,50082,500B2Bmaximumaverage104,50087,500122,500110,000115,000110,000Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum87,500110,000100,000B2Cmaximumaverage122,500105,000147,500127,500142,500122,500Sales positions may also include a 25-50% bonus (and in some highly competitive and high margin branches like for examplesoftware/ solution sales, the bonus could be up to 100% or even non-capped)All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

25Salary indication Sales Manager/Business Development Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum79,50094,50089,500B2Bmaximumaverage116,25097,000139,500117,000132,000112,000Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum83,000104,50099,500B2Cmaximumaverage132,000104,500154,500129,500147,000124,500Sales positions may also include a 25-50% bonus (and in some highly competitive and high margin branches like for example software/solution sales, the bonus could be up to 100% or even non-capped)All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

261. SALES POSITIONS1.4 Sales Director/Business Development DirectorThe Main Tasks are:Deliver major account penetration strategies as well as establishing the following: setting standards and processes for salesstrategy, account development, pricing, launch processes, and strategic account sellingProvide hands-on management of the sales teamsAchieve agreed sales targetsDevelop organisational structure & capability to deliver operational and strategic plans/objectivesImplement plans and manage performance against operational, tactical and strategic plansLead and inspire workforce - create a culture that is supportive of business aims as well as the corporate visionMaintain and develop relationships with existing customers at a senior levelP&L responsibilityVisit potential customers to prospect for new business (on a C-level)Negotiating the terms of an agreementReview personal sales performance with the goal to meet or exceed targetsUnderstand customer’s business and requirementsAssemble cost calculations, and providing customers with cost estimatesLiaise with customers (which may include actual selling), Key Account Management applicableReports to:VP SalesCountry ManagerCOOCEOSimilar Job Titles:National/European/Global Sales DirectorDirector of Sales OperationsHead of SalesThe above mentioned similar job titles are stated to clarify the ‘grey zone’ that exists in the naming of sales positions. The seniority or (salary) levelof these positions varies between companies, regions and in the end the seniority of the person in this role. E.g.: The position of ‘Sales Director’ can bemore senior or higher paid at Company A than the ‘VP Sales’ role in Company B.Ideal Candidate Attributes:University degree in Business, MBA preferred5+ years of sales experience, 3+ years in a specific sectorProven success selling to large organisationsProficient in full sales cycle and generating new businessStrong sense of initiative and desire to achieveExperience in managing/developing and coaching a large number of staff to achieve targetsEstablished a well developed internal & external contact networkSolid knowledge of relevant legislation & external environmentProven problem-solving & decision-making abilityPersonable professional whose strengths include cultural sensitivity and an ability to build rapport with a diverse workforcein multicultural settingsAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

27Salary indication Sales Director/Business Development Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum122,500137,500132,500B2Bmaximumaverage159,250140,000182,500160,000175,000155,000Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum126,000147,500142,500B2Cmaximumaverage175,000147,500197,500172,500190,000167,500Sales positions may also include a 25-50% bonus (and in some highly competitive and high margin branches like for examplesoftware/ solution sales, the bonus could be up to 100% or even non-capped)All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

281. SALES POSITIONS1.5 Sales & Marketing Director/Business Unit DirectorThe Main Tasks are:Formulate and implement strategic as well as tactical sales & marketing plansOversee all necessary activities to fulfil strategic objectivesIdentify potential new clients, convert enquiries from potential clients to salesDevelop relationships with existing clients and maximise revenue potentialDevelop and adapt existing marketing activities to ensure awareness of the company among the target groupsProvide timely and reliable management informationBuild the overall strength and performance of the Sales and Marketing team and therefore the company as a wholeP&L responsibilityParticipate in events that will support company awareness and its credentialsArrange and lead business meetings, delivering sales presentations in a professional mannerWork with the Marketing team in order to develop ideas for new services and new markets for existing servicesPresent monthly report to management, evaluating past performanceSuggest future activities and directionReports to:Managing DirectorCOOCEOVice President MarketingVice President SalesSimilar Job Titles:Business Unit ManagerHead of Sales & MarketingIdeal Candidate Attributes:University degree in Business Management, MBA (preferred)5+ years proven management experience within the Sales and Marketing field in managerial roles with P&L responsibilityPossess strong work ethic, integrity and loyaltyTeam player with ability to work well under pressureExperience in leading, motivating and driving peopleProven leadership builder and team building abilityExcellent communication, negotiation and presentation skillsEntrepreneurial spiritDemonstrated success in managementFinancial, legal and administrative skillsAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

29Salary indication Sales & Marketing Director/Business Unit Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum122,500145,500137,500B2Bmaximumaverage173,000147,500202,500175,000192,500167,500Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum137,500170,000160,000B2Cmaximumaverage192,500165,000210,000190,000220,000180,000Sales positions may also include a 25-50% bonus (and in some highly competitive and high margin branches like for examplesoftware/ solution sales, the bonus could be up to 100% or even non-capped)All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

301. SALES POSITIONS1.6 International Business Director/Multi-Regional Sales DirectorThe Main Tasks are:Gain a solid understanding of the company’s offerings, competitive advantages, market positioning and competitivelandscape on an international levelQualify initial sales opportunities through research, financial analysis and client contact (C-level clients)Quickly and successfully develop and maintain business relationships with targeted international partners at theexecutive level. Work hard at fostering relationships with all members of the targeted organisation. Maintain relationshipsnot only during the sales cycle, but with prospects not ready to become an active pursuitClose dealsPresentations to potential customers in order to demonstrate services and gain new market shareMaintain relationships with existing customers through regular review visitsStaff trade exhibitionsGain a clear understanding of customer’s business and requirementsSignificant travel requiredFurther responsibilities are stated under position 1.4 Sales Director/ Business Development DirectorReports to:Vice President SalesCOOSimilar Job Titles:DirectorRegional Sales DirectorIdeal Candidate Attributes:Commercial university degree required, MBA or equivalent experience strongly preferred5+ years of proven success in business development, client management, and/or sales7+ years of overall business experience, of which at least half was on an international levelExperience selling complex solutionsProven track record of delivering profitable business and meeting/exceeding sales goalsStrong consulting and negotiation skillsDemonstrated ability to work independently, to take calculated risks and to exceed internal and external expectationsMust have a successful track record of developing win/win successful partnerships in competitive market places withsometimes limited resourcesMust possess exceptional ethics, excellent judgment, and a desire to winSelf-starter with an entrepreneurial work ethicStrong analytical skillsExcellent communicatorResult-oriented team player with a committed effort to meet individual goalsAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

31Salary indication Int. Business Development Director/Multi-Regional Sales Director (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum165,750182,500177,500B2Bmaximumaverage202,500183,250225,000202,500217,500197,500Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum172,500192,500187,500B2Cmaximumaverage210,500190,000240,000215,000232,500210,000Sales positions may also include a 25-50% bonus (and in some highly competitive and high margin branches like for examplesoftware/ solution sales, the bonus could be up to 100% or even non-capped)All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

2. MARKETING POSITIONS

342. MARKETING POSITIONS2.1 Product/Brand ManagerThe Main Tasks are:Manage the entire product life cycle from strategic planning to operational activitiesDefine new products and outline product differentiationCoordinate new product launchesSpecify market requirements for current and future products by conducting market research supported by on-going visits tocustomers and non-customers, as well as end-usersBuild product roadmaps, thus driving a solution set across development teams (primarily Development/Engineering, andMarketing Communications) through market requirements, product contract, and positioningAnalyse potential partner relationships for the productResponsible for overseeing the conceptualisation, design, production and selling of productsSet-up and implement quality assurance protocols for the productBrief and train the sales force at periodical sales meetingsBrand specific:Attract attention, suggesting company or product brand/image, making it highly attractiveSuggest product benefits or suggest usage, making it stand out out among a group of other brandsReports to:Category ManagerMarketing Manager/DirectorBusiness Unit Manager/DirectorSales ManagerInternational Product/Marketing Manager(only in smaller organisations, if larger organisation then on a dotted-line or matrix structure)Similar Job Titles:N.A.Ideal Candidate Attributes:Commercial university degree preferably in Marketing/Communications1-3 years of product/brand management experience preferably sector specificKnowledgeable in specific subject areaWillingness to travel to customer and non-customer sitesHighly analytical with strong technical skillsSensibility to international markets and customersGreat communication skills and ability to sell ideas to internal/external stakeholdersCreativeResult-orientedGood organisational skillsAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

35Salary indication Product/Brand Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum87,50072,50087,500B2Bmaximumaverage137,500116,875117,50094,000137,500116,875Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum72,50080,00075,000B2Cmaximumaverage107,50091,375130,000110,500120,000102,000Marketing positions may also include a 0-25% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

362. MARKETING POSITIONS2.2 Category ManagerThe Main Tasks are:Develop/define the category (i.e. what products are included/excluded)Define the role of the category within the company or with the client/retailerAssess the current performance, then set objectives and targets for the categoryDevise an overall strategy using specific tactics, focus on long-term maximisation of profitabilityManage development and re-launch processes from the creative brief to the final evaluationCoordinate and motivate internal and external partnersContact person for related countries, departments and suppliersDesign and execute consumer research to maximise category insightDevelop a periodical category plan to drive throughput on this category by developing a range of activities for implementationin national and regional accountsReports to:Marketing Manager/DirectorBusiness Unit Manager/DirectorSimilar Job Titles:N.A.Ideal Candidate Attributes:Commercial university degree (preferable)2-3 years of product/brand management/marketing experience preferably sector specificGood analytical, interpersonal and organisational skillsStrategic thinking and ability to work proactivelyTarget as well as client-orientedStrong communication skills, enthusiastic and open-mindedProcess driven with a high emphasis on the importance of the purchasing functionStrong, influential and ambitious team playerAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

37Salary indication Category Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum92,50077,500102,500B2Bmaximumaverage142,500121,875122,50099,000137,500121,875Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum77,50085,00080,000B2Cmaximumaverage112,50096,375135,000115,500130,000107,000Marketing positions may also include a 0-25% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

382. MARKETING POSITIONS2.3 Marketing ManagerThe Main Tasks are:Oversee all marketing, advertising and promotional staff and activitiesEstablish marketing strategies to meet organisational objectivesEvaluate customer research, market conditions and competitor dataImplement the organisations’ marketing planManage the Marketing department’s budget and deliver all marketing activity within set budgetInitiate marketing strategies and coordinate actions to influence the marketManage correspondence with media and advertising outletsReport and where necessary take corrective action to improve situations both externally and internallySupport subsidiaries in presentations, seminars and training for (potential) customersDevelop and implement a company-wide market plan, collaborate with all departments to executeAssume responsibility to deliver all necessary collaterals for a successful marketing strategyReports to:Marketing DirectorSales & Marketing Manager/DirectorBusiness Unit ManagerInternational Marketing ManagerSimilar Job Titles:N.A.Ideal Candidate Attributes:University degree with Marketing focus4-5 years of experience in brand/marketing management in a related sectorAbility to discuss strategic and sensitive issuesUnderstand and develop long-term business visionLeadership skills including recognising the strengths and weaknesses in others as well as oneselfAnalytical expertise, ability to understand complex issues and their consequencesAbility to work effectively with both internal and external stakeholdersOrganise seminars and give training to sales staff to upgrade the knowledge of the solution and validation driven demandwithin the marketInitiate and support sales activitiesCharismatic and influential personalityAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

39Salary indication Marketing Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum102,50097,500110,000B2Bmaximumaverage155,000122,500135,000107,500140,000125,000Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum102,500120,000115,000B2Cmaximumaverage160,000117,500157,500137,500152,500132,500Marketing positions may also include a 0-25% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

402. MARKETING POSITIONS2.4 International Product ManagerThe Main Tasks are:Define product strategy (internationally) and roadmapResponsible for pre-marketing strategies and activities ensuring successful pre-launch and launch planning of the product on aninternational levelDevelop and oversee execution of market shaping activities with specific focus on the message of the product in collaborationwith other support functions in HQ and other affiliatesLeader of international task-force teams, subsequently managing people indirectly or in a matrixWork with external third parties to assess partnershipsBe an expert with respect to the competitionDevelop the core positioning and messaging for the productPerform product demos to international customersSet pricing to meet revenue and profitability goalsDevelop sales tools and collateralPropose an overall budget to ensure successBrief and train the sales force at quarterly sales meetingsReports to:International Marketing Manager/DirectorSimilar Job Titles:N.A.Ideal Candidate Attributes:Commercial university degree (MBA preferred)Minimum 5 years of experience as a Product Manager or Marketing Manager on a local level, or in a management-rotationprogram within the international headquarters of given companyDemonstrated success defining and launching productsExcellent written and verbal communication skillsProven teamwork skillsGreat strategic planning abilityProven ability to influence cross-functional teams without formal authorityWillingness to travel 20-30%All information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

41Salary indication International Product Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum117,500102,500117,500B2Bmaximumaverage167,500145,875147,500124,000167,500146,875Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum102,500110,000105,000B2Cmaximumaverage137,500121,375160,000140,500150,000132,000Marketing positions may also include a 0-25% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

422. MARKETING POSITIONS2.5 International Marketing Manager/Marketing DirectorThe Main Tasks are:Develop and lead all international marketing initiatives of the company, of a product or product groupPlan, direct and manage marketing efforts, including approval of annual marketing plans for the designated brands, productsand/or services, with focus on the priority international markets, ensuring maximum return on investmentDeliver sales volume, net sales value, market share and profit projections for the businessMonitor the competitive landscape in the category and develop strategies which exploit in-market opportunitiesInitiate market research studies and analyse their findings, cascading the latter into brand plansProvide a communication link between Central Marketing and other line functionsProvide a complete 360 degree marketing mix toolboxManage all brand related innovation and new business initiative projectsReview and approve copy, product and packaging changesWork with the markets in leading the implementation of new product development projectsDevelop best practiceCo-ordinate market research projectsSupport country marketing teams on an ongoing basisBudget managementReports to:VP (Vice President) MarketingHead of International/Global MarketingSimilar Job Titles:Global Marketing ManagerHead of Marketing (& Sales)The above mentioned similar job titles are stated to clarify the ‘grey zone’ that exists in the naming of sales positions. The seniority or (salary) levelof these positions varies between companies, regions and in the end the seniority of the person in this role. E.g.: The position of ‘Marketing Director’can be more senior or higher paid at Company A than the ‘Global Marketing Manager’ role in Company B.Ideal Candidate Attributes:Commercial university degree in Marketing, Business Management or related field, preferably coupled with an MBA5-10 years of work experience with classical marketing experience, including international exposureBackground within given sector is advantageous, however ability is more critical than prior industry knowledgeExperienced in, and comfortable with, all parts of the marketing mixMultiple language skills expected, English is mandatoryNegotiation and persuasion skillsAbility to prioritise and multi-taskStrong interpersonal skills with the ability to interface across all functions/teamsExcellent oral/written communication and presentation skillsDemonstrate initiative and a drive to achieve resultsStrong organisational skillsWillingness to travel extensivelyAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

43Salary indication International Marketing Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum132,500122,500120,000B2Bmaximumaverage175,000152,000155,000137,500150,000135,000Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum132,500150,000145,000B2Cmaximumaverage190,000147,500187,500167,500182,500162,500Marketing positions may also include a 0-25% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

3. COMMUNICATIONS POSITIONS

463. COMMUNICATIONS POSITIONS3.1 Media & PRThe Main Tasks are:Create press releases to promote the organisation/companyNegotiate promotional partnerships with press, internet, radio and TV mediaWorking with account managers, prepare and distribute press releasesBuild relationships with generic media partnersMonitor and report on activities created and developed by the mediaDevelop pitches and proactive media strategiesCultivate and maintain relationships with national and international design, trade and business pressReports to:Marketing ManagerSales & Marketing DirectorCommunications ManagerCountry ManagerSimilar Job Titles:PR CoordinatorMedia ManagerPR ManagerAdvertising ManagerIdeal Candidate Attributes:BA/BS and experience within a public relations agency, corporation or non-profitPrior experience in media as a journalist is of advantageIntellectual curiosity and strong ability to learnKnowledge and use of media researchExcellent presentation and negotiation skillsBroad exposure and competence with modern office and communication softwareStrong media relations skills - solid understanding of media relations practicesStrong management skills - ability to balance priorities and workload while remaining responsive to internal and externalrequestsStrategic and creative thinker - excellent writing and communication skillsAbility to be both focused and flexible in an environment with changing prioritiesAbility to follow through with attention to detailStrong team player with excellent interpersonal skills - ability to work with many levels of internal and external audiencesAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

47Salary indication Media & PR (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum100,00085,00080,000B2Bmaximumaverage145,000122,500120,000102,500115,00097,500Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum75,00092,50087,500B2Cmaximumaverage107,50092,500132,500112,500125,000107,500Communication positions may also include a 0-20% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

483. COMMUNICATIONS POSITIONS3.2 Communications ManagerThe Main Tasks are:Serve as a company spokesperson (internally and at higher levels externally to all stakeholders)Serve as an internal liaison to the boardCoordinate communications projects with vendors and contractors for the development and production of educationalevent promotional materials, web site production and other collateralWork collaboratively with a diverse staff team to create and manage cross-organisational, integrated marketing strategiesProvide writing and editing support for all outbound member communication including all promotional materials, websitecontent, a monthly newsletter and the annual reportAdherence to company guidelinesReview and edit existing promotional materials for marketing effectiveness (when needed from Marketing Department)Reports to:Communications DirectorHead of CommunicationsCountry ManagerCOOCEOSimilar Job Titles:Internal/External Communications ManagerIdeal Candidate Attributes:University degree in Marketing/Communications4-5 years of relevant experience in communications or public relations (company/agency) including design of communicationsconcepts, planning and execution of public and media relations programs, target group programs, messagingExcellent written and verbal communicationsAbility to effectively work under tight deadlines and manage projects independentlyResourcefulness in solving problemsExcellent people skills and a dynamic and enthusiastic attitudeStrong organisational skills and keen attention to detailComputer skillsStrong work ethicPrior association and/or international market experience is desired, but not necessaryAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

49Salary indication Communications Manager (in CHF):IT/TelcoFinancial & BusinessIndustrySalarySalarySalaryminimum110,00092,50092,500B2Bmaximumaverage157,500132,500130,000110,000130,000112,500Food & BeverageLuxuryConsumer GoodsSalarySalarySalaryminimum82,500102,50095,000B2Cmaximumaverage117,500100,000145,000122,500137,500117,500Communication positions may also include a 0-20% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

4. RETAIL POSITIONS

524. RETAIL POSITIONS4.1 Store ManagerThe Main Tasks are:Sell products to the customersImplementation of innovative ideas to improve processes and performance within assigned area(s)Interaction with the store associates in the form of training and development on customer service, product knowledge,inventory control and visual merchandising displayCoach store associates to consistently provide exceptional performance and customer serviceMonitor performance of store associates, supervise customer experience and difficult customer issuesPositive and motivating communication with staff, customers and partnersAssist in recruitment, retentions and training plans with objective to build a diverse and talented teamCompliance with all company policies and proceduresMaintain store expectations and systemsDemonstrate excellent communication skills with staff, customers, channel partners and headquartersMaintain sales generation focus, completing sales transactions and overrides (including cash, credit and check processing aswell as exchanges, refunds and adjustments) and daily accounting and store operations proceduresStore profitability by achieving goals set by top managementOther administrative functions as assigned by top management, including drafting performance reviews, creating and adjustingschedules, ordering suppliesReports to:Regional Retail ManagerGeneral Manager of RetailChannel ManagerRetail ManagerSimilar Job Titles:N.A.Ideal Candidate Attributes:Secondary-school degree, ideally a degree in Business, or related discipline2+ years of experience ideally in retail (leisure, fashion, customer electronics, etc.)Strong team spiritAbility to multi-task effectivelyDedicated to customer satisfactionSelf-motivated, passionate and creativeStrong leadership skillsAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

53Salary indication Store Manager (in CHF):B2CminimummaximumaverageRetailSalary80,000140,000110,000Retail positions may also include a 0-10% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

544. RETAIL POSITIONS4.2 Visual MerchandiserThe Main Tasks are:Provide direction and communication to Country Visual Managers and third party partners on overall retail visual presentationand seasonal merchandise layout, supporting them with any localisation issuesEnsure the implementation of zones and stories into the storeOversee country timelines for events, window changes, new merchandise and markdowns to ensure regional consistencieswhere appropriateNetwork and support recruitment of quality country visual personnel, using retail hiring guidelinesAssist in training country visual personnel to achieve visual standards formatsOversee the overall fixture, store design and store planning of all retail fascias (retail stores, shop in shop) for consistency andcompliance to international retail standardsSupport the implementation of store openings and relocations for high profile storesResearch regional markets, identify opportunities and develop/coordinate specialised visual direction that drive incrementalsales, increase traffic and maximise return on investmentAssess industry direction to benchmark and surpass industry standardsSupport any niche or key product campaigns as relevant to regional zones and/or selected countries within a market.Ensure training, translation or local customisation is included in documentation and other toolsProvide constructive feedback to influence presentations and marketing campaigns to meet the local customer’s expectations andneedsBrief/support agencies when developing new fixtures, visuals and related tools, acting as an interface between marketing andpoint of purchaseReports to:Visual Merchandising ManagerHead of Visual MerchandisingSimilar Job Titles:Retail Design ManagerIdeal Candidate Attributes:3 years of experience in overseeing visual merchandising standards across multiple countriesStrong retail experience in managing the overall brand presentationExperience in setting signage programs, window campaigns and general retail marketing standardsManagement and training experienceExcellent verbal and written communication skills in English at business level, any additional regional language is appreciatedStrong interpersonal, organisational, and time management skillsAssertive and results drivenStrong PC skills - graphic design softwareAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

55Salary indication Visual Merchandiser (in CHF):B2CminimummaximumaverageRetailSalary70,000130,000100,000Retail positions may also include a 0-10% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

564. RETAIL POSITIONS4.3 Merchandising ManagerThe Main Tasks are:Analysis of sales through retail KPIs to maximise profit, as well as presenting this feedback to executivesDevelop and update customer profiles and local competitive informationCommunicate merchandise opportunities and assortment needs to buyers and planners: items, sizes, colours and lifestylesComply with marketing terms, update marketing managementWork with stores and buying offices regarding major realignments or reallocation of floor space, particularly on a multi-store basisWork with buying offices to coordinate advertising efforts across marketsCommunicate merchandising concepts to store managers - including shop concepts, trend ideas, lifestyle conceptsDevelop promotional strategy in conjunction with buyers to maximise sales in all marketsDemonstrate a track record of sound commercial decision-making based on the principles of Value Based ManagementWorks with planning organisation to minimise out of stock merchandise and grow business opportunitiesReports to:Head of Retail MarketingPurchasing ManagerSimilar Job Titles:Category ManagerBusiness AnalystStock MerchandiserBusiness Analyst, PlannerIdeal Candidate Attributes:Commercial university degree3+ years of retail management/buying experienceExcellent analytical skillsHighly organised and ability to adapt to quickly changing prioritiesExcellent written and verbal communication skillsStrong negotiation skillsAbility to work well with all levels of management, build partnerships and direct teamsAn understanding and appreciation of commercial best practices within the context of a highly valuable brandAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

57Salary indication Merchandising Manger (in CHF):B2CminimummaximumaverageRetailSalary80,000140,000110,000Retail positions may also include a 0-10% bonusAll information contained in this survey is the property of Michael Page International (Suisse) SA. Any reproduction of this document, in whole or in part,is forbidden under the October 9, 1992 Swiss Federal Copyright Law: “Loi fédérale sur le droit d’auteur” (LDA).

Michael Page Switzerland:GenevaQuai de la Poste 121204 GenevaTel: +41 (0) 22 544 19 00Fax: +41 (0) 22 544 19 90ZurichBahnhofstrasse 638001 ZurichTel: +41 (0) 44 224 22 22Fax: +41 (0) 44 224 22 23Email: clientservices@michaelpage.chWeb: www.michaelpage.ch