The Coffee Club Franchising group - solutions franchising group

BuiLDing
BLocK 2
:: pEopLE
pEopLE
any business that is serious
about creating a workforce that’s
engaged and productive must
create an environment in which
the people in their business can
flourish. a good business will
take measures to ensure their
teams are developed, satisfied
and well cared for. people are
our most important asset! an
asset can be defined in many
ways, but if employees are assets
that provide a future economic
benefit (and they are!), it stands
to reason that we should
develop, nurture and grow
individuals. Yes, we can protect
them with processes, manuals
and polices but if we strive to
create teams filled with passion
and drive, then we’re building a
rare and highly valuable asset.
our people Team does this by
ensuring all our corporate and
Franchise staff members are
trained and ready to provide the
best customer service possible.
The people Team manages
our learning academies which
include Good food academy,
Great Service academy, excellent
Coffee academy, and Leadership
& Management academy.
MarKETing
BuiLDing
BLocK 3
:: MarKETing
Marketing acts as a guide to lead The Coffee Club’s other departments
in developing, producing, fulfilling and servicing products or services for
our customers.
The Marketing Team studies the market and the customers, determines
the best way to reach our customers, and works with the rest of the
company to help determine the new product needs of the market and
represent the company in a consistent voice.
Marketing is responsible for growing and developing The Coffee Club
Brand, including market share and sales. The Marketing Team also
controls the website, all communications, Franchise advertising, the
Vip club, local store marketing initiatives, events, sponsorships and
merchandise.
Marketing is responsible for growing
and developing The Coffee Club Brand,
including market share and sales
© The Coffee Club Pty Ltd as Trustee for The Coffee Club Unit Trust 2011
®* Registered in Australia
lunch
is ready!
THE LIFESTYLE
SMOKED SALMON
GOURMET SANDwICH
Made with the freshest, healthy lifestyle ingredients.
add a
bottled water
or Coca-Cola for
1 .50
THE CLUB
CITRUS
CHICKEN SALAD
Add a bottled water or Coca-Cola for 1 .50
available
all day!
THE CLUB
LIFESTYLE
BREAKFAST
Made with accredited cage free eggs.