A Wonderful World - Zain

DelightingCustomersRapid Expansion (customer numbers)2011 target201020095.2 million2008 2 million8.3 million10 millionZain Add-ons This service allows businessesto start with Zain’s competitive basic package,customize it by selecting only the relevantadd-ons and features according to theirbusiness needs, adapted to their employees’use. This provides greater choice and helpscompanies to eliminate unnecessary costs.The range of add-ons currently includes:Business Private Network – for communicating between employeesBusiness to Business Private Network – for employees and fiveselected companiesGlobal Advantage – 30% discount on international callsBusiness Best – monthly commitment, no fees and free Global AdvantageOn-Net SMS – 350 texts for a low monthly feeLaunch Package (1+1)One month paid by the customer,the next month paid by Zain.Zain Time Package35% discount during your favoritetime: morning, evening or night.Mazaya PackageA post paid plan withtailored benefitsWeekend PackageOffers 2 Riyals for every Riyalconsumed over the weekend.10/10 Package10 Riyal day-long bonus creditif customer consumes 10 Riyalsthat day.International PackageUp to 50% permanent discounton two international numbers andadditional services.Connecting PeopleThe most powerful way to enable customers is through facilitating connections betweenindividuals, families, friends and businesses in a tailored and cost-effective manner withinthe Kingdom and internationally.Greater Choice and Innovation for ConsumersAs the third entrant to Saudi Arabia’s mobile voice and data market, Zain has adopted a strategyto offer innovative and value-for-money packages that target previously underserved segmentsand to offer greater choice and value.Leveraging extensive regional experience and significant brand value from its Saudi launch in2008, Zain has offered many innovative packages for the first time in the Kingdom. The focuson service innovation has helped the company to rapidly establish a solid base of customersthat continues to expand and achieve the corporate targets set for the next five years.In 2011, Zain Saudi Arabia commits to launching five new innovative packages that increaseaccess to mobile telecommunications and enable more connections. These will include:Zain Super – the only package offering customers their choice of discount on local andinternational calling.Toon Package – the only package introduced specifically for children ensuring use of mobiletelecommunications services in a safe and secure manner, with a full range of parental control.It is the only line in the Kingdom to provide free Spacetoon content including videos, sounds,ring tones and edutainment.RoamingZain Saudi Arabia’s aim is to ensure customers are not only enabled within the Kingdom, butoverseas, allowing them to connect with family, friends, and do business while traveling. Thecompany has rapidly established international partnerships with over 440 operators world-widethat ensure customers may use their mobile phones while traveling overseas to over 160 countries.Zain also provides customers with a large range of in-air roaming options covering 11 airlines,and counting, allowing them to remain in contact while flying.The ONE Network – World’s First Borderless NetworkLaunched in 2008, the ONE Network is the world’s first borderless mobile service, offeringexcellent rates without high roaming charges while traveling in any ONE Network country.Benefits include the facility to receive calls with the most attractive rates, make calls at localrates, recharge with local recharge cards, and call their home country’s Customer Care centerfree of charge. This excellent product is another way in which Zain enables customers toconnect across borders. Countries included are Jordan, Bahrain, Iraq, Sudan, Nigeria, Uganda,Burkina Faso, the Republic of Congo, the Democratic Republic of Congo, Gabon, Chad,Tanzania, Kenya, and Malawi.Enabling Business and GovernmentZain Saudi Arabia provides solutions that enable businesses and government to perform andinnovate within their sectors.Greater Choice and Innovation for BusinessesIn line with its vision and values, the company provides a set of standard packages for businesscustomers, and aims to build innovative, tailored and customizable solutions that suit theneeds of enterprises, of all sizes and in all sectors.Zain Saudi Arabia brought greater choice to the market by allowing business owners to benefitfrom a range of features that include:• Dedicated customer care – business call center, service specialist and self-service portal.• The ONE Network – connection to the world’s first borderless network.• BlackBerry – voice and data offers for BlackBerry users to help create a mobile office solution.• Private numbering and short codes – private company numbering plans and short codedialing systems.• Hybrid lines – post-paid and prepaid hybrid SIM cards.• Cost control – spending limits, calling rates, split calls and ‘on your time features’.Zain GateAn innovative solution that helps businesses save up to 40% on their fixed-to-mobile calls.Customers’ fixed-to-fixed calls are still carried by their fixed service provider, while fixed-to-mobilecalls are ‘converted’ into Zain mobile-to-mobile calls at a lower tariff. Zain Gate is helpingbusinesses reduce costs, while allowing Zain to access a proportion of the fixed market.New Smart Office Products in Association with GoogleIn 2011, Zain Saudi Arabia commits to launching a new smart office product for businesscustomers offering a unique bundle of Google applications, voice, SMS, and mobile broadband.With this ‘office in a box’, business customers will gain all the functionality of Google Apps,together with the best prices from Zain increase productivity, collaboration, communicationand effectiveness, while reducing IT and telecommunications costs. A regional first, thisproduct is another illustration of Zain’s commitment to providing greater choice and innovationto the Saudi market.M2M InnovationMachine-to-Machine (M2M) data transfer services are growing rapidly in application and usageas more and more hardware devices and software applications are developed worldwide. Atpresent, Zain Saudi Arabia offers data SIM Card Solutions for businesses to manage their fleetor team, track logistics and stock, conduct security surveillance, and conduct on-site datacollection.M2M data transfer has the potential to transform whole sectors – in particular the utilitiessector – with the emergence of smart grids, as well as the security, healthcare, governmentand retail sectors.The emergence of M2M highlights the need for stakeholder collaboration for large-scalesector-based innovations. In 2011, Zain Saudi Arabia commits to conduct a series of pilotprograms with organizations and government entities to develop new solutions for the waywe work, deliver education and healthcare, conduct commerce, and tackle climate change.The Power of Mobile BroadbandThe rapid development and deployment of wireless broadband technology is allowing morepeople across the world to gain access to the internet, enabling them to connect, interact,collaborate, engage, transact, be informed and inform in new and innovative ways throughtheir mobile phones or other mobile internet devices.14 | Zain Saudi Arabia 15 | Sustainability Report 2010