55 - Stash

stash 55.04STEPP “Dragons”, “Ravens”TVC’s x 2 :30Client:Colorado Departmentof Public Health andEnvironmentAgency:CACTUSDirector:BuckAnimation:Buckwww.buck.tvWorking with recent NationalCancer Institute data showingpublic health education ads withstrong negative messages elicithigher response rates, Buck andDenver agency Cactus illustratethe dangers of secondhandsmoke with a pair of nightmarishmetaphors. Ryan Honey, CD atBuck: “The chief challenge wasnavigating the uncanny dividebetween style and realism. Wecreated both spots entirely in 3Dbut we wanted them to have apalpable, realistic foreboding. Weended up creating our own smokeand particle effects to imbue bothspots with a sense of impending,insidious evil.”For CACTUSStrategic director: Joe ConradCD: Norm ShearerACDs: Jeff Strahl, Brian WatsonCopy: Jim MorrisseyProducer: Danielle BryanFor BuckCD: Ryan HoneyEP: Maurie EnochsonProducer: Jason Cohon,Nick TerzichAssociate producer: Eric BadrosAssociate CD: Jeremy SahlmanVFX super: Doug WilkinsonAD: Bradley MunkowitzAnimation: Matt Everton,Frantz VidalFX TD: Gene Arvan, Dave RindnerArtists: Randa Mohtady, HenryFoster, Frances Yeh, Ivan Sokol,Doug Appleton, Sebastian NozonLead 3D: Jens Lindgren3D: John Niehuss, RandaMohtady, Thomas Madreiter, MikeColarik, Kyle Raffile, Csaba Letay,Ivan SokolLead compositors: MosesJourney, Patrick Scruggs2D: Ian Kim, James Rydesky,Jon Gorman, Joe MullenEditor: Aristides ZamoraAudio: Cypher AudioToolkitMaya, After EffectsFor G-NetEPs: David Getson, David Moodie,John RosenbergCDs: David MoodieWriter: David MoodieOriginal score: Garry SchymanSound: Paul Gorman,David SwensonAdditional titles: Devan SimunovichProduction super: Shelby HillMedia editor: Alik GriffinFor Psyop, New YorkCD: Eben MearsEP: Lucia GrilloProducer: Carol CollinsDesign director: Jon SaundersDesigner: Anh VuStoryboard: Ben Chan3D look/development: Marco IozziMatte painter:Pete Sickbert-BennettTechnical directors: Tony Barbieri,Damon Ciarelli, Miguel A. Salek(FX), Lee Wolland (character &rigging)3D: Helen Choi, Tom Cushwa,Pete Devlin, Rei Ito, Kitty Lin,Consuelo Macri, Rich Magan, PatPorter, Heiko Schneck,Miles Southan, Gooshun Wang,Russ WootonCompositing: Molly Schwartz,Jason Conradt, Fred KimToolkitMaya, 3ds Max, Houdini,After Effectsstash 55.05“Dante’s Inferno”TVC :30Client:Electronic ArtsAgency:G-NetDirector:PsyopAnimation:Psyopwww.psyop.tvIn a sudden turn to the dark side,the Psyop crew summon theirinner demons and descend intothe deepest circles of Hell for therelease of “Dante’s Inferno” fromElectronic Arts. Working fromthe dark and intricate illustrationsof Wayne Barlowe as referenceand dialing up their Dungeons& Dragons geek-dom, the 3Dteam wanted to cram in asmuch macabre monster actionas possible. The result is one ofPsyop’s most dense CG projectsto date. From design to deliverythe :30 spot took three monthsto complete with the bulk ofanimation created in Maya andparticle simulation in 3ds Max andHoudini, with final comps in AfterEffects.