55 - Stash

stash 55.08Nickleodeon UK“Fantasy Rebrand”Broadcast designDirector:Akin AkinsikuAnimation/VFX:Mainframewww.mainframe.co.ukAfter 18 months designing anddeveloping an extensive rebrandfor Nickelodeon, London’sMainframe finally saw their effortsgo to air in the UK in early March2009 followed by the internationalrollout. The brief was to unifyreality and fantasy by blendinglive action and 3D as a way ofreinterpreting real situations in achild’s imagination.Once scenery and camera moveswere constructed and built into thescenes, the animation was takento Clapham Road Studios wheretwo days were spent shootingmotion controlled live action.Adam Jenns, Mainframe producer:“Difference keys were used for thebulk of the work, but on trickiershots motion control allowedfilming both with and withoutactors and so greatly eased theprocess of rotoscoping. Themotion control camera data wasalso used to generate accuratesetups by importing it into Maya.After matching the mo-co andanimation camera moves, theremaining animation could befinessed before the live-actionfootage was integrated alongsidebedding-in passes like shadowsand reflections. Much time wasinvested in creating cartoon-likeshading to keep the animation inline with the original illustrationwork by Will Barras.”For Nickleodeon UKCD: Peter DrakeDirector: Akin AkinsikuAD: Akin AkinsikuFor MainframeProducer: Adam JennsAnimation: Marcus Moresby,Carl Fairweather, Arvid Nicklasson,Jimmy Johansson,Mickael Abensur, JeroneDernoncourt, Call AllmanFor Blue Post ProductionAudio: Ian ChathamMusic: Blasé MusicToolkitMaya, After Effectsstash 55.09On Route “Kites”,“Windmills”, “Lanterns”Broadcast design X 3 :20Directors:Rob Machin, Ben MarshallProduction:E&PAnimation/VFX:Golden Squarewww.goldensq.comPairing up with Golden Square’s3D artist Sean Elliot, Londondesign house E&P (formerlyEnglish & Pocket) created thesecalming IDs for Thai transportationchannel On Route to soothepassengers traveling through thenotoriously frustrating traffic jamsof Bangkok. Created in Maya withthe final look embellished in Flame.For E&PDesigner: Ben MarshallProducer: Rob MachinFor Golden SquareProducer: Gil James3D: Sean ElliottFlame: Fasa OyiboFor Golden Square3D artist: Sean ElliotToolkitMaya, Flame