2006 - Nemours

Nemours Center forChildren’s Health MediaToday’s families expect to be fully informed and involved in the medical decisionmakingprocess, and Nemours wants them to be. In fact, providing families withinformation, perspective and comfort is an important part of our work.KidsHealth.org, from the Nemours Center for Children’s Health Media, helps families stay informed about health andmedical matters. More than 117 million visitors logged on to KidsHealth in 2006, an increase of 41 percent from theyear before. KidsHealth remains the most-visited children’s health and parenting web site.To help families prepare for their children’s surgeries, Nemours partnered with Emmi Solutions to create a seriesof 13 online patient education programs. The warm, information-packed videos help families understand why doctorsrecommend a particular procedure, what will happen and what to expect afterward. Nemours clinicians provided theexpertise for the project, which was spearheaded by Neil Izenberg, MD (Chief Executive, Center for Children’s HealthMedia), B. J. Clark, MD (Vice President, Physician Practices—Delaware), and Linda Pilla, JD, MBA (Nemours ChiefRisk Officer). Emmi is now being introduced for use in Delaware and Florida operations.Early results of the program have been overwhelmingly positive. Families say they feel more prepared, comfortableand confident about their children’s surgeries and doctors and they plan to share the programs with family and friends.The videos have improved understanding of what to expect before and after surgery.This year, the Center for Children’s Health Media also launched a new web site, KidsHealth in the Classroom. The newsite provides free lesson plans and activities for teachers from pre-K through 12th grade. Not everything is online, ofcourse. Millions of Cheerios ® boxes featured KidsHealth Tips, part of a multimedia campaign to help parents raisehealthy, happy kids. ■Neil Izenberg, MD (left) with Steven Cook, MD, DelawareOtolaryngology Division Chief and first Nemours Emmi collaborator,and Linda Pilla, JD, MBA, Nemours Chief Risk Officer44 2006 Nemours Annual Report