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Report of Polish Chamber of Exhibition Industry
EXHIBITION MARKET IN POLAND
2007
Polish Exhibition Industry in 2007
Sources of Financing Participation in Trade Fairs
and Exhibitions Abroad
Business Tourism in Poland
Trade Fair Marketing

MAJOR TRADE FAIR CITIES IN POLAND
10
1
51
3
1
1
4
16
1
7
1
1
3 - number of trade fairs and exhibitions organized in individual cities in 2007 r.
Data refers to PCEI members only
19
1
15
36
1
35
12

Report of Polish Chamber of Exhibition Industry
EXHIBITION MARKET IN POLAND
2007
Polish Exhibition Industry in 2007
Sources of Financing Participation in Trade Fairs
and Exhibitions Abroad
Business Tourism in Poland
Trade Fair Marketing
Report of Polish Chamber of Exhibition Industry
Exhibition Market in Poland 2007
Publisher:
POLISH CHAMBER OF EXHIBITION INDUSTRY
Głogowska Street 26, PL-60734 Poznań, Poland
Ph. +48 61 866 15 32, Fax +48 61 866 10 53
www.polfair.com.pl; e-mail: info@polfair.com.pl
Editorial staff: Marzenna Łukaszewicz (Editor-In-
Chief), Halina Trawa, Jan Studencki, Sławomir Erkiert
Translation: Marcin Domiter
DTP: .: kardamon :. design studio
© Polish Chamber of Exhibition Industry, Poznań 2008

4
POLISH EXHIBITION MARKET IN 2007
TABLE OF CONTENTS
Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
(Bogusław Zalewski, President of the Board of Polish Chamber of Exhibition Industry)
I. Report
Exhibition Market in Poland in 1993-2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
(Alojzy Kuca)
Polish Exhibition Market in 2007 – STATISTICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Basic Statistical Defi nitions Used by Polish Chamber of Exhibition Industry . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Fourth Year on the Path of Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
(Alojzy Kuca)
Exhibition and Conference Venues in Poland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
(Sławomir Erkiert)
Inbound Business Tourism in Poland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
(Krzysztof Łopaciński PhD, President of the Board of the Institute of Tourism in Warsaw)
II. Exhibition Stand Design
Polish School of Exhibition Stand Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
(Aloizy Kuca)
New Trends in Exhibition Stand Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
(Aloizy Kuca)
III. Trade Fair Marketing. Research
Criteria of SelectingAppropriate Trade Fair Event . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
(Marcin Gębarowski PhD, Rzeszow University of Technology)
Trade Fair Education at Tertiary Institutions in Poland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Congresses and Conferences as a New Trade Fair Trend. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
(Marek Zieliński PhD, Grzegorz Leszczyński PhD, Poznan University of Economics)
Visitors at B2B Fairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
(Marek Zieliński PhD, Grzegorz Leszczyński PhD, Poznan University of Economics)
IV. Polish Chamber of Exhibition Industry
Polish Chamber of Exhibition Industry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Members of Polish Chamber of Exhibition Industry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Key Partners of Polish Chamber of Exhibition Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

Dear Friends!
Although the exhibition self-government
organization is almost 15 years
old, Polish Chamber of Exhibition Industry
is proud to present its annual report
for the fi rst time. It is this Report that
we have decided to treat in a special
way. We wanted this Report to be different
from the reports of the Polish Trade
Fair Corporation - the predecessor of
our new Chamber. We also wanted it to
cover, and at least briefl y describe, the
whole period of the organized exhibition
movement in Poland.
For the sake of accuracy, it must be
added that Polish Chamber of Exhibition
Industry was formed as a result of our
independent decision triggered by both
changes in the economic self-government
legislation and political circumstances,
which threatened the exhibition
industry in our country. Yet another motive
for our decision was the still valid
question of the position of our exhibition
movement in the European Union.
In the Articles of Association of our
Chamber we defi ned the main goals
of our organization, but they will be expanded
should the need arise. We also
want our organization to actively react
to the needs of our members. We want
their numbers to grow just as we want
the number of trade fair sympathizers
to increase.
Our exhibition industry has entered
the period of stable growth, which
does not necessarily mean proportional
increase for each individual member. It
is suffi cient to compare the increase
in sales of the largest domestic organizers
to realize that those differences
are enormous. It is impossible not to
mention Gdansk International Fair, with
90% increase in sales, or to wave aside
the 4% increase of Poznan International
Fair.
The assessment of the economic situation
is generally quite optimistic, however,
special care must be taken of the
issues of acquiring EU funds for economic
promotion, especially abroad.
The contemporary trade fairs in Poland
have become more mature; they
have clear mottos and defi ned marketing
targets; they are professionally
organized in venues which offer better
and better standards of services. They
are audited with regard to the values of
basic statistics, and thus comparable
with the data of other exhibition and
non-exhibition markets.
Our environment, however, still requires
active lobbying, both in Poland
and in the EU, promotion abroad and
cooperation with industries, for which
it vigorously works. These subjects
will probably dominate the discussions
during the General Meeting of PCEI in
June, on the occasion of which this Report
is published.
It the Report, the majority of attention
is devoted to the issues of our exhibition
environment affi liated with the
Chamber, however, we also take note of
the exhibition industry which exists outside
our organization. We discuss trade
fair statistics, which we treat not only
as the source of internal rankings of the
Chamber, but also as a base for comparing
the communication effi ciency of
trade fairs and exhibitions with other
marketing tools, with which we compete
for the marketing budgets of our
clients. Through this Report, we also
promote trade fairs and exhibitions as
the most effective instrument of direct
personal marketing ever developed.
To our partners – exhibitors and
clients – we wish success in business;
to our members – satisfaction from providing
services for the exhibition market
and continuous expansion of portfolios;
and to all of us at PCEI and the Offi
ce - maintaining the leading position in
our part of Europe.
On behalf of the Board of PCEI
Bogusław Zalewski, the President of the Board
FOREWORD
5

6
POLISH EXHIBITION MARKET IN 2007
EXHIBITION MARKET IN POLAND IN 1993-2007
The last 15 years have been a new era in the history of Polish trade fairs and exhibitions. Just like in the history
of Polish economy, on which the ownership transformations of historical importance related to the transformation,
had the greatest influence.
Previously, the great majority of Polish
exhibitors were state-owned companies
and so-called worker cooperatives, or
disabled workers cooperatives, which
were controlled by the state. In 1990,
there were 8453 state companies, almost
6 thousand of which were included
in the ownership transformations before
the end of 1995. Privatization and commercialization
implemented in 1997
turned out to be the source which generated
new exhibitors. Previously non-existent
sector of small and medium-sized
enterprises, which plays the key role
in the development of each economy,
emerged. 99% of all companies in Europe
are small and medium enterprises.
In Poland, almost 70% of all employees
work in this sector and the great majority
Polish trade fair cities
Ranking of cities according to the number
of trade fairs organized in 2007.
No. Trade fair
city
No. of
trade fairs
No. of
organizers
1 Poznań 51 2
2 Warszawa 36 7
3 Kielce 35 2
4 Łódź 19 4
5 Gdańsk 16 2
6 Kraków 15 2
7 Lublin 12 1
8 Szczecin 10 2
9 Toruń 7 2
10 Bydgoszcz 4 3
11 Wrocław 3 3
12 Bielsko Biała 1 1
13 Radom 1 1
14 Katowice 1 1
15 Opole 1 1
16 Leszno 1 1
17 Olsztyn 1 1
18 Gdynia/Sopot 1 1
19 Jurata 1 1
Total 216
Source: Polish Chamber of Exhibition Industry.Data refers to PCEI
members only.
of our current exhibitors originates from
this particular sector. The presence of
new exhibitors can be seen in the exhibition
statistics from those years, which
were record-breaking in all parameters.
FOUR STAGES – ONE DIRECTION
Trade fairs and exhibitions in Poland at
the beginning of the 1990’s were a phenomenon
because they were the fi rst
natural and authentic benefi t of the political
and economic transformation. None
of the governments at the time had a protrade
fair economic policy, none planned
the development of the exhibition market
or legislated preferences. But also, to do
them justice, none introduced licenses
or concessions. The source of development
was the economic environment,
Ranking of cities according to the rented
exhibition space in sq. m. – 2007.
No. Trade fair
city
No. of
organizers
Rented exhibition
space
in sq.m.
1 Poznań 2 290 092
2 Kielce 2 126 299
3 Warszawa 7 64 431
4 Łódź 4 35 978
5 Gdańsk 2 29 462
6 Kraków 2 26 414
7 Bielsko Biała 1 17 023
8 Bydgoszcz 3 13 695
9 Lublin 1 10 871
10 Wrocław 3 6 439
11 Szczecin 2 6 198
12 Radom 1 5 086
13 Toruń 2 2 782
14 Katowice 1 1 554
15 Opole 1 1 246
16 Leszno 1 868
17 Olsztyn 1 823
18 Gdynia/Sopot 1 468
19 Jurata 1 42
Total 639 771
Source: Polish Chamber of Exhibition Industry. Data refers to
PCEI members only.
liberated entrepreneurship of the Poles
and hundreds of new companies, which
were established every day. Hence, the
incredibly fast, and even aggressive,
development of trade fairs at the beginning.
For the new and ambitious organizers,
Poznan International Fair was the inspiration,
with their 70 years of tradition
at that time, and they are still the trade
fair model to follow.
Since the very beginning, trade fairs
have been one of the most intelligent
markets. They quickly and actively reacted
to the condition of the economy;
they quickly spotted new trends in the
industry and trade; and they fl exibly adjusted
their offer to the expectations of
the clients. They organized and created
the local, regional and sectors markets.
They competed with one another in
terms of marketing and the level of internationalism
of events. At that time,
almost all trade fairs and exhibitions
were advertised as international. This
way of thinking turned out be priceless
strategic capital for the future.
From the historical point of view, the
development of the Polish trade fair and
exhibition market can be divided into
three stages. The fi rst covers the period
from the beginning of the 1990’s until
1997. In this period, there were two milestones
which had a paramount infl uence
on the shape of Polish trade fairs and their
development. The fi rst and most important
of them occurred in 1993, when over
a hundred domestic trade fair companies
– trade fair organizers and exhibition
service providers – founded the Polish
Corporation of Trade Fair and Economic
Exhibition Organizers in Poznan, which
was the fi rst ever trade fair self-government
organization. A year later the fi rst
report was published, which attempted
to describe the Polish exhibition market
on the basis of statistical parameters.
The second stage covers the years
between 1997 and 2000, the period
of trade fair records, when trade fairs
consolidated, established their position
in the economy, trade fair leaders
emerged and, trying to make use of the

economic situation, trade fairs concentrated
on marketing and promotional
activities. The condition of trade fairs,
their prestige, size and their pace of
development, gave us the reason to believe
that we were witnessing the birth
of mature exhibition industry in Poland.
The next stage is the period of global
crisis, which, by nature, did not
leave trade fairs unaffected. In the
fourth quarter of 2000, Europe started
to feel the symptoms of the economic
slow-down in the world, and since the
beginning of 2001, the consequences
of the recession were becoming more
and more troublesome. The Polish exhibition
market sensed the economic
slow-down - the oncoming recession
– as early as in 1999, which was confi
rmed in the statistics for that year. It
turned out that trade fairs are the most
sensitive barometer of consumers’ optimism,
i.e. predicting the demand, and
one of the fi rst indicators of predicting
the economic situation. On the example
of trade fairs we learned that there is
nothing in the economy or on the market
that could not be observed at trade
fairs beforehand. During the period of
that recession, it was again confi rmed
that the strength of economies and
enterprises, including trade fair companies,
can be measured by the way of
recovering from the crisis. On the basis
of that experience, the analysts drew
a conclusion that recession is felt the
least in countries with the strongest
exhibition industry. In the USA, the fi rst
symptoms of recession triggered fast
development of American trade shows
and exhibitions with the purpose of increasing
the demand. In Germany, the
largest exhibition market in the world,
trade fairs successfully suppressed the
deepening of the crisis, although they
suffered quite big losses. That is why,
press reports from 2004 on the major
improvement in German exhibition statistics
marked the symbolic date of the
end of the recession.
The current stage of the post-war history
of exhibition industry is the period
of reviving trade fairs. After the serious
breakdown of 2000-2004, the process
of reviving did not affect all the organizers.
Most of them withdrew from any
trade fair activities or stopped organizing
many of their events. The strongest and
those who most quickly adjusted to the
needs of the post-crisis market survived.
It was clear that trade fairs would never
be the same again but the direction of
changes was pretty obvious. The fi ght
for the exhibitor and the visitor started,
who expected wanted new quality and
concrete advantages, which, in the era
of the omnipresent Internet and mobile
communication, was not an easy task.
Commonly expressed opinions that in
the age of the Internet trade fairs have
lost their importance and had no future,
had a great impact on the situation of
trade fairs.
Finally trade fair changed their paradigm
– their method of operation. From
being the point of sale, as they used to
be treated, they changed into an instrument
of effi cient business communication,
into a direct marketing arena. Trade
fairs, by using the most advanced marketing
knowledge, became highly competent
in building effective relations between
business partners. This radically
changed the image of trade fairs. It was
noted by exhibitors who, in the Pentor
survey of 2005, commissioned by the
Polish Trade Fair Corporation, emphasized
new marketing and trade values
of trade fairs and exhibitions.
In the last four years, the exhibition
market stabilized and acquired typical
qualities of an expanding market, which
can be seen in trade fair statistics, in
particular in the statistics for 2007. The
evolution of trade fairs is going in the
right direction and it is going quite fast.
FIRST TRADE FAIR STATISTICS
The fi rst report “Trade Fairs in Poland”
was published in June 2004 in “Gazeta
Targowa” and described the condition
of the Polish exhibition market in 2003. It
was a period of spontaneous and rapid
development of trade fairs as a result of
political and economic transformation.
The essence of the transformation was
the so-called “Balcerowicz plan”, which,
within eighteen months, allowed for
suppressing infl ation, settling the exchange
rate of Polish Zloty, introducing
its internal convertibility and, in particular,
liberating and stabilizing the domestic
market. Such circumstances were
conducive to the development of trade
fairs, which, by nature, are the classic
free market institution, i.e. the free en-
trepreneur and the free choice. The free
market economy revived the entrepreneurship
of the Poles, who immediately
spotted their chance to strengthen their
business in trade fairs.
The results of the “Trade Fairs in Poland
2003” report in were surprising. At
that time, we had 49 trade fair cities in Poland,
over 90 organizers and 239 events.
A year later there were as many as 535
trade fairs and exhibitions – the biggest
number in Europe. In Warsaw, for example,
33 trade fair institutions organized
112 events; Bydgoszcz had 51; Bialystok
– 41; Lodz, Poznan and Katowice - more
than 30 events in each of those cities.
In 1993, 637 150 sq. m. of exhibition
space was sold in total, 91% of which
- 582 279 sq. m. – went to the top ten
organizers. What is interesting is the
1997 1998 1999 2007
No. of trade fairs 283 285 285 216
Rented ex. space sq. m. 824.271 927.331 926.281 639.771
No. of exhibitors total 42.548 43.262 42.614 30.621
- including foreign 5.449 5.917 6.083 5.277
No. of visitors 1.889.187 1.888.886 1.498.703 1.001.001
fact that half of that ten top organizers
are still domestic leaders. Kielce Fair did
not exist at that time.
15 years ago, 26 021 domestic and
7 303 foreign exhibitors participated in
trade fairs and exhibitions. The total of
33 324. The top ten organizers hosted
22 682 exhibitors in total (68.1%), including
6 130 international exhibitors
(83.9%). Today the top ten accounts for
almost 90% of exhibitors in total and
over 95% of foreign exhibitors.
The interest in trade fairs was enormous
as they were visited by approximately
two million, three hundred
thousand people, 1.5 million of which,
according to the organizers, purchased
entrance tickets.
When publishing this data, the authors
of the fi rst report advised that it was only
an approximate picture of Polish trade
fairs due to defi ciencies of statistics. Not
all organizers were included in the survey
and not all of the surveyed gave responses
in their questionnaires. Statistical data
was not verifi ed and was based on the
statements of the respondents.
Despite this impressive statistics, the
Polish entrepreneur, buyer and visitor
had the biggest problems in Europe with
selecting appropriate trade fairs. None
other country in the world had such an
extensive trade fair calendar as we did.
I. REPORT
7

8
POLISH EXHIBITION MARKET IN 2007
The common phenomenon was disorientation
as to the selection of appropriate
trade fairs, and a kind of organizational
chaos on the exhibition market, which
was clearly visible in comparison with
the organized and transparent exhibition
market in Western Europe.
TRADE FAIR RECORDS
Statistically, the best period in the still
short history of the Polish exhibition market
covers the years between 1997 and
1999. There were plenty of factors responsible
for such a situation, including
the effects of the government program
“Entrepreneurship Above All”. Trade fair
records of these years are the crowning
achievement of the fi rst decade of
our trade fairs and exhibitions. They occurred
as a result of the acquired experience
and the accumulated knowledge of
trade fairs, the market and the economy.
Trade fairs in Poland became an industry,
the youngest industry in our country.
The dynamic development of this sector
was the world phenomenon at that
time. During the best year, 1998, 61 organizers
planned 511 trade fairs and exhibitions
in 47 cities, and 37 organizers
and 199 events of these were organized
outside the Corporation. The net exhibition
space reached over 927 000 sq. m.
and exceeded the exhibition space in
1997by over 100 000 sq. m.
The prestige of trade fairs was built
mainly by Poznan International Fair, which
was responsible for half of the domestic
market. The unquestionable achievement
of trade fairs in Poznan was, and
still is, creating the image and setting
the standards of Polish trade fairs.
It is worth looking at the statistics from
that period (see: Table), and not only for
historical reasons. Above all, it is information
on potential possibilities of the exhibition
industry in the coming years.
The comparison of statistical data
from ten years ago with the year 2007
calls for an explanation. Most of all, the
economic recession had a great impact
on the condition of trade fairs. Bankruptcies,
going out of business and various
types of mergers not only limited the
number of enterprises on the market,
but restricted companies fi nancially as
well. Cuts in company budgets affected
fi rst of all the marketing expenses, including
participation in trade fairs and
exhibitions. The number of trade fairs
organizers as well as the number of
trade fairs and exhibitions dropped.
Only the strongest trade fair institutions
survived, those who had vast resources
and large strategic potential.
TRADE FAIRS AFTER FIFTEEN YEARS
Trade fairs in 1993 and contemporary
trade fairs are completely different. After
fi fteen years, the trade fair map of
Poland has consolidated. Its present
shape is the consequence of transformations
in the structure of the economy.
Today, almost all foreign companies
are Polish partnerships, registered in
Poland, and operating according to the
Polish Trade Law. The most impressive
may be the number of visitors, which
statistically dropped to a million people
(784 591 in 2006), as compared to two
and a half million in 1993. It is true that
the biggest transformation occurred
among visitors.
The Report of Polish Chamber of Exhibition
Industry Exhibition Market in Poland
2007 is, above all, professional, with
the verifi ed and audited statistical data.
The report does not cover all trade fairs
and exhibitions because it concerns only
trade fairs monitored by the Chamber.
Each statistics is a strong tool of the
described market, very useful, but necessarily
giving the limited view of the
whole. In particular, it describes states
that have already occurred. The situation
is worse when it comes to extrapolation
of trends and forecasting. The
limitation of statistics is the lack of criteria
of structural and qualitative changes,
which, in the case of contemporary
trade fairs, are the most important.
Contemporary trade fairs are characterized
by a clear marketing motto, professionalism
and specialization. Supposed
threats, such as the Internet and global
communication, turned out to be allies of
trade fairs and they serve them well. The
most valuable achievement of contemporary
trade fairs are professional visitors and
exhibitors who know domestic marketing.
It is the result of trade fair education
which was included in the mission statement
of the trade fair self-government.
However, the exhibition industry in Poland
is still not appropriately appreciated
and its prestige and importance in the
economy is not used to the fullest. This
is the opinion of trade fair organizers, top
professionals, who assume that, in the
years to come, our trade fair statistics
may be doubled.
POLISH EXHIBITION MARKET IN 2007 – STATISTICS
Name of trade fair Trade fair organizer
Date
(from
– to)
dome.
Rented exhibition space in sq. m.
indoor outdoor
foreign
dome.
foreign
total
dome.
No. of exhibitors No. of visitors
foreign
total
No.
of
count.
paying
other.
identi.
Alojzy Kuca
BIELSKO-BIAŁA
ENERGETAB ZIAD Bielsko-Biała S.A. 11.09 10105 770 6108 40 17023 569 76 645 18 0 0 0
Międzynarodowe Energetyczne Targi Bielskie
BYDGOSZCZ
13.09
GRYF-BUD 2007 Targi Pomorskie sp. z o.o. 09.03
XXV Ogólnopolskie Targi Budownictwa 11.03 631 15 165 0 811 62 1 63 2 0 0 0
POLTOOLS 2007 Targi Pomorskie sp. z o.o. 03.10
Miedzynarodowe Targi Narzędzi 05.10 415 62 0 0 477 25 4 29 4 0 0 0
INTERPIEK-POLGASTRO Targi Bydgoskie Sawo sp. z o.o. 22.02
Targi Artykułów Spożywczych, Maszyn
i Urządzeń dla Piekarstwa, Cukiernictwa
i Gastronomii
24.02 868 15 0 0 883 57 2 59 3 0 0 0
WOD-KAN Izba Gospodarcza Wodociągi Polskie 29.05
15. Międzynarodowe Targi Maszyn i Urządzeń
dla Wodociągów i Kanalizacji
GDAŃSK
31.05 6360 360 4489 315 11524 384 23 407 10 3354 3612 6966
GOŁĘBIE Międzynarodowe Targi Gdańskie S.A. 05.01
Międz. Targi Gołębi Poczt. i Akcesoriów 07.01 721 217 27 0 965 70 20 90 5 8119 550 8669
AMBERIF Międzynarodowe Targi Gdańskie S.A. 14.03
total

Name of trade fair Trade fair organizer
Date
(from
– to)
dome.
Rented exhibition space in sq. m.
indoor outdoor
foreign
dome.
foreign
total
dome.
No. of exhibitors No. of visitors
foreign
total
No.
of
count.
paying
other.
identi.
I. REPORT
Międz. Targi Burszt, Biżut. i Kam.Jubiler.. 18.03 4266 620 4 0 4890 387 70 457 12 2598 4578 7176
BALTPIEK Międzynarodowe Targi Gdańskie S.A. 30.03
Targi Piekarstwa, Cukiern., i Lodziar.. 01.04 2357 64 96 0 2517 107 4 111 4 733* 5432* 6165*
GASTROEXPO Międzynarodowe Targi Gdańskie S.A. 30.03
Targi Wyp.i Zaopatr. Obiektów Gastron... 01.04 950 21 78 0 1049 61 1 62 2 733* 5432* 6165*
CIEPŁY BAŁTYK Międzynarodowe Targi Gdańskie S.A. 13.04
Targi Inwestycji w Turystyce 15.04 802 15 112 0 929 78 3 81 4 4318* 4973* 9291*
GTT Międzynarodowe Targi Gdańskie S.A. 13.04
Gdańskie Targi Turystyczne 15.04 1119 143 332 0 1594 257 24 281 16 4318* 4973* 9291*
POLYACHT Międzynarodowe Targi Gdańskie S.A. 13.04
Gdańskie Targi Sportów Wodnych 15.04 512 0 120 0 632 49 0 49 1 4318* 4973* 9291*
EUROPOLTECH Międzynarodowe Targi Gdańskie S.A. 18.04
Międz. Targi Techniki i Wypos.Służb Polic.i
Form. Bezp.Państwa
20.04 2883 332 298 0 3513 176 32 208 11 0 4737 4737
DELIKATESY Międzynarodowe Targi Gdańskie S.A. 24.05
Targi Spożywcze 26.05 188 44 0 11 243 24 3 27 2 168* 1152* 1320*
MLECZNA REWIA Międzynarodowe Targi Gdańskie S.A. 24.05
Targi Mleczarstwa 26.05 550 0 0 0 550 41 0 41 1 168* 1152* 1320*
POLFISH Międzynarodowe Targi Gdańskie S.A. 29.05
Międz.Targi Przetw. i Produktów Rybnych 31.05 1521 993 15 0 2529 85 78 163 17 584 5288 5872
BALTDENTICA EXACTUS s.j. 14.06
6. Bałtycka Wystawa Materiałów i Sprzętu
Stomatologicznego
16.06 1409 24 0 0 1433 98 3 101 3 824 773 1597
AMBERMART Międzynarodowe Targi Gdańskie S.A. 06.09
Międzynarodowe Targi Bursztynu 08.09 1137 218 0 0 1355 130 14 144 4 844 2241 3085
URODA Międzynarodowe Targi Gdańskie S.A. 29.09
Targi Kosmetyczne i Fryzjerskie 30.09 1188 27 0 0 1215 120 2 122 2 2925 4352 7277
TRAKO Międzynarodowe Targi Gdańskie S.A. 10.10
Międzynarodowe Targi Kolejowe 12.10 5639 1006 223 0 6868 239 104 343 18 1431 7561 8992
KOŚCIOŁY Międzynarodowe Targi Gdańskie S.A. 11.10
Kościoły. Wyposaż. Usługi, Sztuka, Dewo 13.10 427 0 42 0 469 56 0 56 1 0 903 903
TECHNICON INNOWACJE Międzynarodowe Targi Gdańskie S.A. 23.10
Targi TechnikiPrzem. Nauki i Innowacji 25.10 626 9 0 0 635 94 2 96 3 318 1140 1458
GOŁĘBIE Międzynarodowe Targi Gdańskie S.A. 27.10
2. Międz. Targi Gołębi Pocztowych
i Akcesoriów
GDYNIA
28.10 478 165 34 0 677 55 21 76 5 2097 2009 4106
WIATR I WODA MURATOR EXPO sp. z o.o. – Yacht
– Expo sp. z o.o.
16.08
Targi na Wodzie
JURATA
19.08 321 9 138 0 468 39 1 40 2 2228 1983 4211
APTEKARZE INTERSERVIS sp. z o.o. 24.05
Ogólnopol. Spotk. Aptekarzy
KATOWICE
26.05 42 0 0 0 42 7 0 7 1 99 0 99
DREMASILESIA – MEBELEXPO Międzynarodowe Targi Poznańskie
sp. z o.o.
27.09
Salon Maszyn i Narzędzi doObróbki..
KIELCE
30.09 1512 12 30 0 1554 48 2 50 3 913 9 922
EKOTECH Targi Kielce sp. z o.o. 12.02
8. Targi Ekologicz. Komunalne, Surowców
Wtór., Utylizacji i Recyklin
14.02 156 18 0 0 174 14 1 15 2 0* 4583* 4583*
ENEX Targi Kielce sp. z o.o. 12.02
10. Międz. Targi Energetyki, Targi Odnawialnych
Źródeł Energii
14.02 1229 190 82 0 1501 97 7 104 6 0* 4583* 4583*
AGROTECH Targi Kielce sp. z o.o. 09.03
13. Międzynarod. Targi Techniki Rolniczej 11.03 15013 690 2060 0 17763 340 20 360 12 16884* 14850* 31734*
LAS-EXPO Targi Kielce sp. z o.o. 09.03
7. Targi Przemysłu Drzewnego i Gospodarki
Zasobami Leśnymi
11.03 403 0 558 36 997 33 1 34 2 16884* 14850* 31734*
EDUKACJA Targi Kielce sp. z o.o. 28.03
12. Targi Edukacyjne 30.03 1382 16 10 0 1408 137 1 138 2 3935 6377 10312
REHMED-EXPO Targi Kielce sp. z o.o. 29.03
7. Targi Rehabilitacji, Sanatoriów i Uzdrowisk 31.03 943 50 58 0 1051 54 12 66 4 0 1034 1034
VOYAGER Targi Kielce sp. z o.o. 29.03
6. Świętokrzyskie Targi Turystyki 31.03 307 0 56 0 363 48 0 48 1 0 1028 1028
TARGI PRACY Targi Kielce sp. z o.o. 02.04
10. Ogólnopolskie Targi Pracy 02.04 1049 27 0 0 1076 126 2 128 3 4970 3030 8000
DOM Targi Kielce sp. z o.o. 13.04
14. Targi Mater. Budownictwa Mieszk.
i Wyposaż. Wnętrz
15.04 2600 9 674 0 3283 200 1 201 2 10898* 4283* 15181*
OGRÓD I TY Targi Kielce sp. z o.o. 13.04
14. Targi Ogrodnicze i Działkowe 15.04 377 0 1302 0 1679 64 0 64 1 10898* 4283* 15181*
VENUS Targi Kielce sp. z o.o. 13.04
2. Salon Medycyny Estetycznej i Kosmetyki
Profesjonalnej
15.04 261 0 0 0 261 41 0 41 1 0 200 200
total
9

10
POLISH EXHIBITION MARKET IN 2007
Name of trade fair Trade fair organizer
Date
(from
– to)
dome.
Rented exhibition space in sq. m.
indoor outdoor
foreign
dome.
foreign
total
dome.
No. of exhibitors No. of visitors
EXPO-GAS Targi Kielce sp. z o.o. 25.04
4. Targi Techniki Gazowniczej 26.04 1253 45 78 0 1376 66 4 70 3 236 1146 1382
T.I.L. Targi Kielce sp. z o.o. 16.05
Technologia i Infrastruktura Lotnisk 18.05 561 67 117 0 745 29 19 48 10 466 274 740
AUTOSTRADA-POLSKA Targi Kielce sp. z o.o. 16.05
13. Międz. Targi Budownictwa Drogowego 18.05 5677 1339 13268 2452 22736 558 71 629 23 12159* 3731* 15890*
MASZBUD Targi Kielce sp. z o.o. 16.05
9. Międz. Targi Maszyn Budowlanych
i Pojazdów Specjalistycznych
18.05 411 47 3516 165 4139 65 7 72 13 12159* 3731* 15890*
TRAFFIC-EXPO Targi Kielce sp. z o.o. 16.05
3. Międzynarodowe Targi Infrastruktury 18.05 884 63 36 0 983 45 4 49 7 12159* 3731* 15890*
OPTEXPO Targi Kielce sp. z o.o. 25.05
3. Międzynarodowe Targi
Optyczno-Okulistyczne
26.05 514 0 0 0 514 35 3 38 4 0 1053 1053
PLASTPOL Targi Kielce sp. z o.o. 29.05
11. Międz. Targi Przetwórstwa Tworzyw
Sztucznych
01.06 7215 5812 327 0 13354 362 386 748 29 11710 3000 14710
INTERKAMIEŃ Targi Kielce sp. z o.o. 15.06
12. Międz. Targi Kamienia
i Maszyn Kamieniarskich
17.06 421 67 49 0 537 33 6 39 5 0* 1773* 1773*
NECROEXPO Targi Kielce sp. z o.o. 15.06
Międzynarodowe Targi Branży Pogrzebowej 17.06 460 329 43 0 832 50 8 58 3 0* 1773* 1773*
SACROEXPO Targi Kielce sp. z o.o. 18.06
8. Międz. Wystawa Budownictwa i Wypos.
Kościołów, Sztuki Sakralnej i Dewocjonaliów
20.06 2461 374 84 0 2919 197 31 228 11 0 4281 4281
LATO-SPORT Targi Kielce sp. z o.o. 24.08
16. Międz. Targi Branży Sportowej
i Outdoorowej
26.08 5117 347 57 16 5537 142 10 152 7 59 699 758
LOGISTYKA Targi Kielce sp. z o.o. 03.09
12. Międz. Targi Logistyczne 06.09 1200 45 567 0 1812 66 4 70 4 3867* 9094* 12961*
MSPO Targi Kielce sp. z o.o. 03.09
15. Międz. Salon Przemysłu Obronnego 06.09 5652 2509 9146 784 18091 174 109 283 22 3867* 9094* 12961*
TRANSEXPO Targi Kielce sp. z o.o. 19.09
Międzynarodowe Targi Lokalnego Transportu
Zbiorowego
21.09 2130 85 6412 648 9275 121 31 152 12 805 1911 2716
CONTROL-TECH Targi Kielce sp. z o.o. 26.09
7. Targi Przemysłowej Techniki Pomiar. 28.09 563 268 4 0 835 49 67 116 12 2871* 198* 3069*
METAL Targi Kielce sp. z o.o. 26.09
13. Międzynarodowe Targi Techniki dla
Odlewnictwa
28.09 2662 1165 32 0 3859 152 194 346 29 2871* 198* 3069*
NONFERMET Targi Kielce sp. z o.o. 26.09
6.Wyst.Technologii, Przetwarzania i Zastos.
Metali Nieżelaznych
28.09 448 186 0 0 634 28 14 42 7 2871* 198* 3069*
SPAWALNICTWO Targi Kielce sp. z o.o. 26.09
II Wystawa Spawalnictwa 28.09 1191 87 20 0 1298 51 8 59 6 2871* 198* 3069*
KIELCE STREET FASHION Targi Kielce sp. z o.o. 05.10
1. Targi Mody i Wzornictwa 07.10 435 66 10 0 511 21 2 23 2 529 2115 2644
GASTRO-TECH Targi Kielce sp. z o.o. 18.10
Targi Wyposażenia dla Gastronomii i Przemysłu
Przetwórczego
20.10 852 0 0 0 852 52 0 52 1 777 884 1661
ALARM Targi Kielce sp. z o.o. 07.11
8. Konferencja i Wystawa Monitoringu
Wizyjnego
08.11 674 20 0 0 694 21 1 22 2 0* 650* 650*
SPORT – OBIEKT Targi Kielce sp. z o.o. 07.11
7. Wystawa Wyposażenia i Budowy Obiektów
Sportowych
08.11 679 31 26 0 736 26 2 28 3 0* 650* 650*
TOPGUM Targi Kielce sp. z o.o. 08.11
1. Targi Przemysłu Gumowego 10.11 572 9 0 0 581 50 1 51 2 627 437 1064
WYSTAWA PSÓW Targi Kielce sp. z o.o. 24.11
2. Międzynarodowa Wystawa Psów
Rasowych
KRAKÓW
25.11 266 0 40 0 306 27 0 27 1 5324 0 5324
EDU.PL Targi w Krakowie sp. z o.o. 22.02
9. Targi Edukacyjne w Krakowie 24.02 709 163 0 0 872 115 27 142 7 5493 2034 7527
KRAKDENT Targi w Krakowie sp. z o.o. 08.03
15. Targi Stomatologiczne w Krakowie 10.03 3498 132 0 0 3630 210 48 258 14 6209 3971 10180
NOWY DOM, NOWE MIESZKANIE
1. Targi Mieszkaniowe
foreign
total
No.
of
count.
paying
other.
identi.
MURATOR EXPO sp. z o.o. 31.03
01.04 229 0 0 0 229 25 0 25 1 503 348 851
EUROBIOTECH Targi w Krakowie sp. z o.o. 25.04
Biotechnologie w Rolnictwie 27.04 125 0 0 0 125 23 0 23 1 31 395 426
PROPERTY-INVEST.pl Targi w Krakowie sp. z o.o. 10.05
2. Międz. Targi Inwestycji i Nieruchomości 11.05 185 0 0 0 185 28 0 28 1 150 0 150
TUNING SHOW Targi w Krakowie sp. z o.o. 19.05
5. Tuning Show w Krakowie 20.05 32 0 3716 0 3748 126 0 126 1 15207 288 15495
SPA & WELLNESS Targi w Krakowie sp. z o.o. 31.05
total

Name of trade fair Trade fair organizer
Date
(from
– to)
dome.
Rented exhibition space in sq. m.
indoor outdoor
foreign
dome.
foreign
total
dome.
No. of exhibitors No. of visitors
foreign
total
No.
of
count.
paying
other.
identi.
I. REPORT
Targi Wyposażenia, Usług i Obiektów
Spa & Wellness
02.06 611 18 0 0 629 66 3 69 3 647 518 1165
MUSIC MEDIA Targi w Krakowie sp. z o.o. 20.09
Targi Muzyczne i Sprzętu Oświetleniowego 22.09 2564 200 0 0 2764 77 10 87 3 2026 1460 3486
EUROTOOL Targi w Krakowie sp. z o.o. 10.10
12. Targi Obrabiarek, Narzędzi i Urządzeń do
Obróbki Materiał.
12.10 5605 364 52 0 6021 216 96 312 18 4811 2847 7658
Targi w Krakowie sp. z o.o. 25.10
11. Targi Książki w Krakowie 28.10 3064 13 0 0 3077 431 4 435 5 13323 6032 19355
NOWY DOM, NOWE MIESZKANIE MURATOR EXPO sp. z o.o. 27.10
2. Targi Mieszkaniowe Kraków 28.10 281 0 0 0 281 31 0 31 1 0 0 0
CEOF Targi w Krakowie sp. z o.o. 07.11
Central European Outsourcing Forum 08.11 34 0 0 0 34 7 0 7 1 61 31 92
EUROWELD Targi w Krakowie sp. z o.o. 13.11
Targi Technologii, Maszyn i Urządzeń
Spawalniczych
15.11 1262 10 0 0 1272 61 15 76 6 794 703 1497
ENOEXPO Targi w Krakowie sp. z o.o. 22.11
5. Targi Wina w Krakowie 24.11 341 470 0 0 811 40 69 109 11 4045* 5207* 9252*
HORECA / GASTROFOOD Targi w Krakowie sp. z o.o. 22.11
15. Międz Wypos Hoteli i Gastronomii / 6.T.
Artyk.Spoż.i Nap
24.11 2648 88 0 0 2736 169 22 191 6 4045* 5207* 9252*
LUBLIN
4. Targi Usług Ślubnych i Okolicznościowych,
4. Salon Mody i Urody
3. Targi Edukacyjne, Wydawnictw i Artykułów
Szkolnych
Międzynarodowe Targi Lubelskie Spółka
Akcyjna
Międzynarodowe Targi Lubelskie Spółka
Akcyjna
24.02
25.02
07.03
520 0 0 0 520 79 0 79 1 4884 103 4987
08.03 410 0 0 0 410 78 0 78 1 0 0 0
LUBDOM WIOSNA Międzynarodowe Targi Lubelskie Spółka
Akcyjna
23.03
22. Lubelskie Targi Budowlane, Targi Kamienia
i Usług Kamieniarskich
25.03 2264 139 571 0 2974 182 15 197 7 7299 718 8017
AUTOSALON Międzynarodowe Targi Lubelskie Spółka
Akcyjna
31.03
13. Targi Motoryzacyjne 01.04 2018 0 245 0 2263 33 0 33 1 4030 275 4305
EDEN Międzynarodowe Targi Lubelskie Spółka
Akcyjna
20.04
3. Targi Ogrodnicze 22.04 615 0 59 0 674 35 0 35 1 2879 0 2879
LUBTOUR Międzynarodowe Targi Lubelskie Spółka
Akcyjna
26.05
5. Targi Turystyczne Festyn Agroturystyczny 27.05 508 20 30 0 558 58 2 60 3 0 0 0
GASTRO SHOP Międzynarodowe Targi Lubelskie Spółka
Akcyjna
06.09
10. Międz. Targi Gastronomiczne 07.09 780 34 30 0 844 70 5 75 4 1489 0 1489
LUBDOM JESIEŃ
Międzynarodowe Targi Lubelskie Spółka 21.09
Lubelskie Targi Energetyczne
Akcyjna
23. Lubelskie Targi Budowl./ Lubelskie Targi
Energetyczne
23.09 1046 0 114 0 1160 95 0 95 1 3069 0 3069
ZIEMIA-WODA-POWIETRZE / FRONT WSCHOD Międzynarodowe Targi Lubelskie Spółka
Akcyjna
06.10
1. Targi Sportów i Aktyw.Wypoczynku / 1.
Międz. Targi Paramilitarne
07.10 160 0 12 0 172 9 0 9 1 2435* 0* 2435*
3. Targi Pracy Międzynarodowe Targi Lubelskie Spółka
Akcyjna
10.10
10.10 259 218 0 0 477 55 40 95 13 0 0 0
ZOOPARK Międzynarodowe Targi Lubelskie Spółka
Akcyjna
23.11
3. Targi Zoologiczne 25.11 197 0 13 0 210 16 0 16 1 6497 0 6497
5.Targi Usług Ślubnych i Okolicznościowych, 5. Międzynarodowe Targi Lubelskie Spółka 08.12
Salon Mody i Urody
Akcyjna
09.12 603 6 0 0 609 76 1 77 2 3650 0 3650
ŁÓDŹ
Łódzkie Targi Edukacyjne Międzynarodowe Targi Łódzkie sp. z o.o. 14.02
17.02 1069 6 0 0 1075 187 1 188 2 13353 22 13375
NA STYKU KULTUR Międzynarodowe Targi Łódzkie sp. z o.o. 02.03
Międzynarodowe Targi – Regiony Turystyczne 04.03 682 72 12 0 766 91 17 108 16 1966 1239 3205
XIII Łódzki Festiwal Zdrowia, Wróżb i Niezwykłości
Międzynarodowe Targi Łódzkie sp. z o.o. 09.03
11.03 728 0 55 0 783 205 0 205 1 3795 56 3851
FILM VIDEO FOTO Międzynarodowe Targi Łódzkie sp. z o.o. 29.03
Targi Sprzętu Fotografi cznego, Filmowego,
Video i Kinowego
31.03 3682 0 111 0 3793 140 4 144 3 12013 193 12206
INTERTELECOM Międzynarodowe Targi Łódzkie sp. z o.o. 17.04
Międzynarodowe Targi Komunikacji
Elektronicznej
19.04 2648 275 47 0 2970 130 21 151 10 9668 1384 11052
BEAUTY FAIR Międzynarodowe Targi Łódzkie sp. z o.o. 19.05
total
11

12
POLISH EXHIBITION MARKET IN 2007
Name of trade fair Trade fair organizer
Date
(from
– to)
dome.
Rented exhibition space in sq. m.
indoor outdoor
foreign
dome.
foreign
total
dome.
No. of exhibitors No. of visitors
11. Targi Urody i Zdrowego Stylu Życia, Salon
Bielizny
20.05 675 0 33 0 708 97 0 97 1 2204 59 2263
PET FAIR Międzynarodowe Targi Łódzkie sp. z o.o. 01.06
Międzynarodowe Targi Zoologiczne 03.06 1732 206 0 0 1938 74 13 87 10 5133 151 5284
INTERFLAT Międzynarodowe Targi Łódzkie sp. z o.o. 12.10
Targi Wyposażenia Wnętrz oraz Artykułów
i Usług dla Domu i Ogrodu
14.10 1030 24 111 0 1165 85 1 86 2 3386 310 3696
Łódzki Festiwal Zdrowia, Wróżb i Niezwykłości Międzynarodowe Targi Łódzkie sp. z o.o. 09.11
11.11 783 0 82 0 865 230 0 230 1 5876 0 5876
KRAINA DZIECKA Międzynarodowe Targi Łódzkie sp. z o.o. 06.12
Salon Artykułów i Usług dla Matki i Dziecka 08.12 251 0 0 0 251 31 0 31 1 1168 213 1381
CEDE EXACTUS s.j. 13.09
17. Środkowoeuropejska Wystawa Produktów
Stomatologicznych
15.09 6007 753 45 20 6825 226 40 266 10 12217 1054 13271
INTERBUD INTERSERVIS sp. z o.o. 22.02
Targi Budownictwa 25.02 4382 64 488 0 4934 359 4 363 5 18884 2242 21126
VETMEDICA INTERSERVIS sp. z o.o. 12.05
Targi Medycyny Weterynaryjnej 13.05 584 18 0 0 602 65 3 68 4 922 410 1332
Wystawa i Zjazd Patologów INTERSERVIS sp. z o.o. 21.06
23.06 108 8 0 0 116 17 1 18 2 277 0 277
REHABILITACJA INTERSERVIS sp. z o.o. 27.09
Targi Sprzętu Rehabilitacyjnego. 29.09 3821 450 82 0 4353 242 38 280 12 5514 2656 8170
BOATSHOW INTERSERVIS sp. z o.o. 16.11
Targi Żeglarstwa i Sportów Wodnych 18.11 2785 40 70 0 2895 144 5 149 6 8807 3725 12532
KARDIOLOGIA INTERSERVIS sp. z o.o. 16.11
Wystawa i Zjazd Sekcji Niewydoln. Serca PTK 18.11 184 0 0 0 184 20 0 20 1 528 47 575
YARN MARKET TEXTILIMPEX sp. z o.o. 14.03
26. Giełda Przędzy
OLSZTYN
16.03 301 21 0 0 322 21 2 23 3 0 0 0
OLTARBUD-E, INSTALACJE,
Salon-Meble-Wnętrze
Międzynarodowe Targi Warmii i Mazur
s.c. Lech Grabowski – Wanda Misiak
23.03
30. Międzynarodowe Targi Budownictwa
OPOLE
25.03 522 0 301 0 823 78 0 78 1 8456 0 8456
ROLTECHNIKA Międzynarodowe Targi Poznańskie
sp. z o.o.
25.08
Wystawa Maszyn i Urządzeń Rolniczych
POZNAŃ
26.08 0 0 829 39 868 22 2 24 2 0 0 0
BUDMA Międzynarodowe Targi Poznańskie
sp. z o.o.
23.01
Międzynarodowe Targi Budownictwa 26.01 29421 5963 1466 128 36978 968 325 1293 28 43618 2438 46056
Targi Edukacyjne, Książka dla Dzieci
i Młodzieży – VI Pozn. Spotkania Targowe
Międzynarodowe Targi Poznańskie
sp. z o.o.
16.02
18.02 1709 232 0 0 1941 340 33 373 14 0 0 0
NA RYBY Międzynarodowe Targi Poznańskie
sp. z o.o.
16.02
Targi Sprzętu Wędkarskiego 18.02 1364 0 0 0 1364 49 0 49 1 7919 230 8149
POLAGRA-PREMIERY Międzynarodowe Targi Poznańskie
sp. z o.o.
23.02
Międz. Targi Mechaniz. Rolnictwa 25.02 6500 186 51 0 6737 111 8 119 6 9656 532 10188
Targi Obuwia, Skóry i Wyrobów Skórzanych Międzynarodowe Targi Poznańskie
sp. z o.o.
05.03
07.03 4612 1287 0 0 5899 205 61 266 14 5959* 2261* 8220*
BODY-STYLE Międzynarodowe Targi Poznańskie
sp. z o.o.
05.03
Salon Bielizny i Mody Plaż. – ed. wiosenna 07.03 168 40 0 0 208 11 2 13 3 5959* 2261* 8220*
POZNAŃSKIE DNI MODY Międzynarodowe Targi Poznańskie
sp. z o.o.
05.03
Targi Odzieży i Tkanin 07.03 3207 519 0 0 3726 112 26 138 15 5959* 2261* 8220*
EURO-REKLAMA OUTDOOR EXPO Międzynarodowe Targi Poznańskie
sp. z o.o.
27.03
Międz.Targi Artyk. i Usług Reklamowych 30.03 3466 96 27 0 3589 139 10 149 7 12544* 1563* 14107*
POLIGRAFIA Międzynarodowe Targi Poznańskie
sp. z o.o.
27.03
Międz. Targi Maszyn, Materiałów i Usług
Poligrafi cznych
30.03 9677 1128 50 0 10855 250 76 326 18 12544* 1563* 14107*
Wiosenna Giełda Turystyczna Międzynarodowe Targi Poznańskie
sp. z o.o.
14.04
15.04 118 0 0 0 118 30 0 30 1 0 0 0
LOOK Międzynarodowe Targi Poznańskie
sp. z o.o.
14.04
Forum Fryzjerstwa i Kosmetyki 15.04 2943 198 0 0 3141 163 5 168 4 8482 458 8940
BAKEPOL Międzynarodowe Targi Poznańskie
sp. z o.o.
21.04
Targi Przemysłu Piekarskiego i Cukierniczego 24.04 3847 185 69 0 4101 73 4 77 3 2604 13 2617
DREMA Międzynarodowe Targi Poznańskie
sp. z o.o.
24.04
foreign
total
No.
of
count.
paying
other.
identi.
total

Name of trade fair Trade fair organizer
Date
(from
– to)
dome.
Rented exhibition space in sq. m.
indoor outdoor
foreign
dome.
foreign
total
dome.
No. of exhibitors No. of visitors
foreign
total
No.
of
count.
paying
other.
identi.
I. REPORT
Międz.Targi Maszyn i Narzędzi dla Przem.
Drzewn. i Meblarsk.
27.04 16454 3432 2271 90 22247 252 120 372 19 13880* 2180* 16060*
FURNICA Międzynarodowe Targi Poznańskie
sp. z o.o.
24.04
Targi Komponentów do Produkcji Mebli 27.04 4931 657 0 0 5588 152 40 192 19 13880* 2180* 16060*
TTM Międzynarodowe Targi Poznańskie
sp. z o.o.
09.05
Targi Techniki Motoryzacyjnej 13.05 9571 2680 2803 64 15118 306 166 472 20 8377* 482* 8859*
Poznańskie Spotkania Motoryzacyjne Międzynarodowe Targi Poznańskie
sp. z o.o.
11.05
13.05 5647 0 2024 0 7671 37 0 37 1 8377* 482* 8859*
FIT- EXPO Międzynarodowe Targi Poznańskie
sp. z o.o.
11.05
Fitness, Body & Fashion 13.05 1461 11 0 15 1487 69 4 73 4 8377* 482* 8859*
SALDENT Międzynarodowe Targi Poznańskie
sp. z o.o.
17.05
Targi Dentystyczne 19.05 1809 0 0 0 1809 130 6 136 5 1271 1433 2704
EXPOPOWER Międzynarodowe Targi Poznańskie
sp. z o.o.
22.05
Międzynarodowe Targi Energetyki 24.05 1699 9 136 0 1844 110 2 112 3 12 1513 1525
BIURO Międzynarodowe Targi Poznańskie
sp. z o.o.
29.05
Targi Mebli Biurowych i Wyposażenia Biur 01.06 4354 226 0 0 4580 32 13 45 10 15846* 726* 16572*
HOME DECOR Międzynarodowe Targi Poznańskie
sp. z o.o.
29.05
Tkanina, Stół & Kuchnia, Światło 01.06 2480 1028 59 0 3567 89 39 128 9 15846* 726* 16572*
MEBLE Międzynarodowe Targi Poznańskie
sp. z o.o.
29.05
Targi Mebli i Wyposażenia Wnętrz 01.06 16784 2234 590 96 19704 274 148 422 17 15846* 726* 16572*
GARDENIA Międzynarodowe Targi Poznańskie
sp. z o.o.
01.06
Targi Ogrodnicze 03.06 1375 90 54 0 1519 71 7 78 7 0 0 0
INFOSYSTEM Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
Informatyka dla Przemysłu i Administracji 13.06 277 78 0 0 355 43 4 47 4 647 0 647
ITM POLSKA: ENERGIA Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
Salon Energetyki 14.06 836 165 20 0 1021 46 18 64 11 16635* 1192* 17827*
ITM POLSKA: LTS TRANSPORTA Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
Salon Logistyki, Transportu i Spedycji 14.06 656 116 2026 0 2798 46 5 51 5 16635* 1192* 17827*
ITM POLSKA: MACH-TOOL Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
Salon Obrabiarek i Narzędzi 14.06 13103 4721 92 0 17916 278 252 530 24 16635* 1192* 17827*
ITM POLSKA: METALFORUM Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
Salon Metalurgii, Hutnictwa... 14.06 1202 567 85 0 1854 78 29 107 16 16635* 1192* 17827*
ITM POLSKA: NAUKA DLA GOSPODARKI Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
14.06 895 79 0 0 974 85 11 96 4 16635* 1192* 17827*
ITM POLSKA: SURFEX Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
Salon Technologii Obróbki Powierzchni 14.06 1601 455 0 0 2056 51 41 92 10 16635* 1192* 17827*
ITM POLSKA: BEZPIECZEŃSTWO PRACY
W PRZEMYŚLE
Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
14.06 403 117 0 0 520 31 8 39 7 16635* 1192* 17827*
TECHNOGAZ Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
Salon Nafty i Gazu 14.06 358 24 56 0 438 12 2 14 3 16635* 1192* 17827*
WELDING Międzynarodowe Targi Poznańskie
sp. z o.o.
11.06
Salon Spawalnictwa 14.06 1458 85 8 0 1551 45 12 57 8 16635* 1192* 17827*
CERTYFIKACJA Targi Bydgoskie Sawo sp. z o.o. 11.06
5. Targi Usług Certyfi kacyjnych, Badań Wyrobów
i Wdrażania Systemów Jakości
14.06 127 0 0 0 127 11 0 11 1 0 0 0
ROLTECHNIKA Międzynarodowe Targi Poznańskie
sp. z o.o.
07.07
Wystawa Maszyn i Urządzeń Rolniczych 08.07 0 0 1106 140 1246 27 1 28 2 0 0 0
Targi Obuwia, Skóry i Wyrobów Skórzanych Międzynarodowe Targi Poznańskie
sp. z o.o.
04.09
06.09 4847 999 0 12 5858 213 52 265 19 5791* 2717* 8508*
BODY-STYLE Międzynarodowe Targi Poznańskie
sp. z o.o.
04.09
Salon Bielizny i Mody Plażowej – edycja
jesienna
06.09 300 72 0 0 372 15 4 19 5 5791* 2717* 8508*
EURO-REKLAMA GIFT EXPO Międzynarodowe Targi Poznańskie
sp. z o.o.
04.09
Międz.Targi Artyk. i Usług Reklamowych 06.09 1587 74 9 0 1670 112 4 116 3 5791* 2717* 8508*
total
13

14
POLISH EXHIBITION MARKET IN 2007
Name of trade fair Trade fair organizer
POZNAŃSKIE DNI MODY – Targi Odzieży
i Tkanin
Międzynarodowe Targi Poznańskie
sp. z o.o.
Date
(from
– to)
04.09
dome.
Rented exhibition space in sq. m.
indoor outdoor
foreign
dome.
foreign
total
dome.
No. of exhibitors No. of visitors
06.09 3030 644 4 10 3688 120 46 166 17 5791* 2717* 8508*
PAKFOOD Międzynarodowe Targi Poznańskie
sp. z o.o.
17.09
Targi Opakowań dla Przem. Spożywczego 20.09 3877 897 1527 0 6301 139 58 197 18 20708* 5099* 25807*
POLAGRA -TECH Międzynarodowe Targi Poznańskie
sp. z o.o.
17.09
Międz. Targi Technologii Spożyw. 20.09 9128 1236 823 29 11216 263 93 356 16 20708* 5099* 25807*
POLAGRA-FOOD Międzynarodowe Targi Poznańskie
sp. z o.o.
17.09
Międz.TargiWyrobów Spożywczych
i Gastronomii
20.09 6599 3972 253 50 10874 267 224 491 24 20708* 5099* 25807*
FARMA Międzynarodowe Targi Poznańskie
sp. z o.o.
28.09
Międz.Targi Hodowli, Ogrodnic. i Rozwoju
Obszarów Wiejskich
30.09 7590 800 1652 155 10197 497 51 548 13 30818* 2014* 32832*
KWO Międzynarodowe Targi Poznańskie
sp. z o.o.
28.09
Krajowa Wystawa Ogrodnicza 30.09 438 0 618 0 1056 84 0 84 1 30818* 2014* 32832*
KWZH Międzynarodowe Targi Poznańskie
sp. z o.o.
28.09
Krajowa Wystawa Zwierząt Hodowl. 30.09 6378 294 90 0 6762 427 41 468 5 30818* 2014* 32832*
PSO Międzynarodowe Targi Poznańskie
sp. z o.o.
05.10
Poznański Salon Optyczny – ed. jesień 06.10 996 0 0 0 996 116 0 116 1 0 0 0
GASTRO-INVEST-HOTEL Targi Wyposaż. Międzynarodowe Targi Poznańskie 24.10
dla Hotel. i Gastronomii
sp. z o.o.
27.10 2341 108 0 0 2449 117 5 122 2 14493* 887* 15380*
TOUR SALON Międzynarodowe Targi Poznańskie
sp. z o.o.
24.10
Targi Regionów i Produktów Turystycznych 27.10 5842 1575 1465 0 8882 593 190 783 40 14493* 887* 15380*
HOBBY Międzynarodowe Targi Poznańskie
sp. z o.o.
27.10
Salon Modelarstwa 28.10 1456 10 0 0 1466 30 3 33 32 5416 423 5839
POLEKO Międzynarodowe Targi Poznańskie
sp. z o.o.
20.11
Międzynarodowe Targi Ekologiczne 23.11 15664 2510 497 0 18671 585 196 781 19 13886 7539 21425
POZNAŃ GAME ARENA Międzynarodowe Targi Poznańskie
sp. z o.o.
24.11
25.11 5806 0 0 0 5806 47 0 47 1 10163 280 10443
Festiwal Przedmiotów Artystycznych Międzynarodowe Targi Poznańskie
sp. z o.o.
07.12
09.12 2592 24 0 0 2616 440 8 448 3 0 0 0
Międzynarodowe Zawody Jeździeckie Międzynarodowe Targi Poznańskie
sp. z o.o.
07.12
09.12 1798 114 0 0 1912 69 3 72 4 4612 100 4712
RADOM
AIR SHOW Targi Kielce sp. z o.o. 01.09
Międz. Pokazy Lotnicze i Wystawa Przemysłu
Lotniczego
SZCZECIN
02.09 0 0 4863 223 5086 139 4 143 3 40038 0 40038
KARIERA Międzynarodowe Targi Szczecińskie
sp. z o.o.
22.02
3. Giełda Edukacji i Pracy, Giełda Książki 23.02 368 0 0 0 368 50 0 50 1 0 0 0
BUD-GRYF SZCZECIN, ENERGIA 16. Międz. Międzynarodowe Targi Szczecińskie 30.03
Targi Budowlane, 14 Targi Energii Konwencjon
i Odnawialnej
sp. z o.o.
01.04 1660 12 442 0 2114 156 1 157 2 6500* 1200* 7700*
PREWENCJA Międzynarodowe Targi Szczecińskie
sp. z o.o.
30.03
3. Targi Zabezpieczeń i Ochrony Mienia 01.04 136 0 0 0 136 13 1 14 2 6500* 1200* 7700*
PROBIZNES Międzynarodowe Targi Szczecińskie
sp. z o.o.
30.03
2. Targi Przedsiębiorczości i Rozwoju Biznesu 01.04 127 0 0 0 127 22 0 22 1 6500* 1200* 7700*
OGRÓD Międzynarodowe Targi Szczecińskie
sp. z o.o.
21.04
9. Giełda Ogrodnicza i Pszczelarska 22.04 94 0 1068 0 1162 69 0 69 1 4000 0 4000
MARKET TOUR Międzynarodowe Targi Szczecińskie
sp. z o.o.
11.05
16. Giełda Turystyczna 13.05 587 117 74 0 778 63 13 76 4 0 0 0
EZOTERIA Międzynarodowe Targi Szczecińskie
sp. z o.o.
16.11
10. Szczecińskie Spotkania Ezoteryczne 18.11 69 0 0 0 69 23 0 23 1 9100* 1073* 10173*
ORGANIC Międzynarodowe Targi Szczecińskie
sp. z o.o.
16.11
Festiwal Zdrowia i Urody 18.11 136 0 0 0 136 36 0 36 1 9100* 1073* 10173*
foreign
total
No.
of
count.
paying
other.
identi.
total

Name of trade fair Trade fair organizer
Date
(from
– to)
dome.
Rented exhibition space in sq. m.
indoor outdoor
foreign
dome.
foreign
total
dome.
No. of exhibitors No. of visitors
foreign
total
No.
of
count.
paying
other.
identi.
I. REPORT
WSZYSTKO DLA DOMU Międzynarodowe Targi Szczecińskie
sp. z o.o.
16.11
16. Targi Wykończenia i Wyposażenia Wnętrz 18.11 970 50 112 0 1132 85 1 86 2 9100* 1073* 10173*
DENTEXPO SZCZECIN Zarząd Targów Warszawskich S.A. 29.11
Targi Stomatologiczne
TORUŃ
30.11 176 0 0 0 176 23 0 23 15 286 214 500
OD DZIAŁKI PO DOM Targi Toruńskie sp. z o.o. 30.03
Targi Budownictwa 31.03 253 0 0 0 253 29 0 29 1 0 2000 2000
EMICO Targi Toruńskie sp. z o.o. 12.04
Targi Wydawnictw i Szkolnej Promocji
Edukacyjnej
13.04 107 0 0 0 107 21 0 21 1 0 216 216
METAL TOOLS TORUŃ Targi Toruńskie sp. z o.o. 16.05
Targi Metalowe 18.05 736 0 0 0 736 53 0 53 1 0 0 0
DZIEŃ AKADEMII PIĘKNOŚCI Targi Toruńskie sp. z o.o. 30.09
Targi Dzień Akademi Piękności 30.09 188 0 0 0 188 29 0 29 1 1107 38 1145
KONSERWACJE Targi Toruńskie sp. z o.o. 11.10
12. Targi Konserwatorskie 13.10 578 9 9 0 596 53 1 54 2 0 832 832
MOTO-TOR 2007 Targi Toruńskie sp. z o.o. 17.11
Targi Motoryzacyjne
WARSZAWA
18.11 466 0 9 0 475 21 0 21 1 0 3600 3600
ŚWIATŁO / ELEKTROTECHNIKA Agencja SOMA Marek Orłowski,
Andrzej Stępniewski sp.j.
26.09
Międzynarodowe Targi Sprzętu Oświetleniowego;
Targi Sprzętu Elektrycznego, Energetyki
i Systemów ...
28.09 2694 992 228 0 3914 123 66 189 23 0 10153 10153
TERAZ POLSKA Międzynarodowe Centrum Targowe
sp. z o.o.
27.04
Wystawa Produktów i Usług Nominowanych
do Godła Teraz Polska
27.04 505 0 0 0 505 78 0 78 1 0 0 0
ZŁOTO SREBRO CZAS Międzynarodowe Centrum Targowe
sp. z o.o.
05.10
8. Międzynarodowe Targi Biżuterii i Zegarków 07.10 1879 188 0 0 2067 215 10 225 9 0 0 0
EUROLAB Międzynarodowe Targi Polska sp. z o.o. 07.03
9. Międz.Targi Analit. i Technik Pomiarowy 09.03 1096 142 0 0 1238 102 13 115 7 0 0 0
EUROGASTRO Międzynarodowe Targi Polska sp. z o.o. 22.03
11. Międz. Targi Wszystko dla Gastronomii 24.03 5429 399 4 0 5832 241 25 266 9 0 0 0
SPORT-REKREACJA Międzynarodowe Targi Polska sp. z o.o. 11.04
13. Międz.Targi Wyposaż. Bud. Obiektów
Sport..
13.04 1376 162 36 0 1574 86 5 91 5 0 0 0
LATO Międzynarodowe Targi Polska sp. z o.o. 20.04
12. Targi Turystyki i Wypoczynku 22.04 1990 344 1228 0 3562 288 41 329 16 0 0 0
TT WARSAW TOUR & TRAVEL 15. Międz.
Targi Turystyczne
Międzynarodowe Targi Polska sp. z o.o. 20.09
22.09 1495 3108 225 0 4828 207 286 493 59 0 0 0
INFRASTRUKTURA Międzynarodowe Targi Polska sp. z o.o. 17.10
5. Międzynarodowe Targi Infrastruktura 19.10 1501 172 508 0 2181 106 6 112 7 0 0 0
ZABYTKI 3. Międz. Targi Konserwac. i Restauracji
Zabytków oraz Rewitaliz...
Międzynarodowe Targi Polska sp. z o.o. 28.11
30.11 234 0 0 0 234 29 0 29 1 0 0 0
WETERYNARIA Międzynarodowe Targi Polska sp. z o.o. 29.11
2. Targi Lecznictwa Weter. i Nadzoru nad
Bezpiecz ...
01.12 690 22 0 0 712 84 2 86 3 0 0 0
WIATR I WODA MURATOR EXPO sp. z o.o. – Yacht
– Expo sp. z o.o.
15.02
Targi Sportów Wodnych i Rekreacji 18.02 5371 166 50 0 5587 277 16 293 12 14214 6894 21108
NOWY DOM, NOWE MIESZKANIE MURATOR EXPO sp. z o.o. 10.03
16. Wiosenne Targi Nieruchomości 11.03 1094 0 0 0 1094 78 0 78 1 2532 6561 9093
NOWY DOM, NOWE MIESZKANIE MURATOR EXPO sp. z o.o. 21.04
17. Letnie Targi Nieruchomości 22.04 748 0 0 0 748 57 0 57 1 1620 4802 6422
8. Ogólnopolskie Targi Budowlane Murator
Expo
MURATOR EXPO sp. z o.o. 27.04
29.04 1636 25 262 0 1923 133 2 135 3 2147 3744 5891
NOWY DOM, NOWE MIESZKANIE MURATOR EXPO sp. z o.o. 22.09
18. Jesienne Targi Mieszkaniowe 23.09 1390 0 18 0 1408 114 0 114 1 2531* 4451* 6982*
PODŁOGI I POSADZKI MURATOR EXPO sp. z o.o. 22.09
2. Targi Podłogi i Posadzki 23.09 188 0 0 0 188 24 0 24 1 2531* 4451* 6982*
9. Ogólnopolskie Targi Budowlane Murator
Expo
MURATOR EXPO sp. z o.o. 27.10
28.10 771 12 26 0 809 99 1 100 2 1680 2821 4501
NOWY DOM, NOWE MIESZKANIE MURATOR EXPO sp. z o.o. 17.11
19. Zimowe Targi Nieruchomości 18.11 775 0 0 0 775 74 0 74 1 1632 3473 5105
PSI WARSZAWA Zarząd Targów Warszawskich S.A. 13.02
Międz. Targi Artykułów Reklamowych 15.02 769 277 0 0 1046 42 11 53 8 0 0 0
MIĘSO I WĘDLINY Zarząd Targów Warszawskich S.A. 23.02
Międz. Targi Mięso i Wędliny 25.02 500 40 60 0 600 69 2 71 3 4050 2100 6150
DENTEXPO Zarząd Targów Warszawskich S.A. 19.04
total
15

16
POLISH EXHIBITION MARKET IN 2007
Name of trade fair Trade fair organizer
Date
(from
– to)
dome.
Rented exhibition space in sq. m.
indoor outdoor
foreign
dome.
foreign
total
dome.
No. of exhibitors No. of visitors
Międz. Targi Stomatologiczne 21.04 1111 92 0 0 1203 93 9 102 4 1651 749 2400
GEOLOGIA Zarząd Targów Warszawskich S.A. 30.05
Międzynarodowe Targi Geologiczne 31.05 290 60 40 0 390 51 6 57 2 0 0 0
BALTEXPO Zarząd Targów Warszawskich S.A. 04.09
Międzynarodowe Targi Morskie 06.09 2038 534 150 50 2772 286 125 411 0 0 7940 7940
ZOOMARKET Zarząd Targów Warszawskich S.A. 07.09
Międzynarodowe Targi Zoologiczne 09.09 532 71 0 0 603 48 5 53 4 0 0 0
NAFTA I GAZ Zarząd Targów Warszawskich S.A. 26.09
Międz. Targi Przem.Naftowego i Gazownictwa 28.09 765 31 40 0 836 60 3 63 5 0 2860 2860
CŁO I GRANICA Zarząd Targów Warszawskich S.A. 03.10
Międz. Wystawa Wypos.dlaKontroli Celnej
i Granicznej
04.10 202 0 0 0 202 17 0 17 1 0 1100 1100
COIN EXPO Zarząd Targów Warszawskich S.A. 11.10
Warszawskie Międz. Targi Numizmatyczne 13.10 127 142 0 0 269 11 25 36 8 0 0 0
TWOJE PIENIĄDZE Zarząd Targów Warszawskich S.A. 11.10
Polskie Forum Kapitał.-Finansowe 13.10 164 0 0 0 164 19 0 19 1 0 0 0
Dni Owoców i Warzyw Zarząd Targów Warszawskich S.A. 14.11
15.11 119 9 0 0 128 20 1 21 2 0 300 300
KARTA Zarząd Targów Warszawskich S.A. 05.12
Międz. Wystawa Producentów i Użytkowników
Kart i Systemów Kart.
WROCŁAW
06.12 80 20 0 0 100 8 2 10 4 0 0 0
KAMIEŃ GEOSERVICE – CHRISTI sp. z o.o. 08.11
17. Międzynarodowe Targi Kamienia i Maszyn
Kamieniarskich
11.11 2505 2365 152 0 5022 124 101 225 17 6322 0 6322
WTP Międzynarodowe Targi Wrocławskie
sp. z o.o.
14.09
Wrocławskie Targi Pracy 15.09 218 0 0 0 218 38 0 38 1 0 0 0
DENTAMED Targi w Krakowie sp. z o.o. 16.11
6. Dolnośląskie Targi Stomatologiczne 17.11 1181 18 0 0 1199 112 11 123 7 1154 2332 3486
* number of visitors at exhibitions held simultanously in a venue
BASIC STATISTICAL DEFINITIONS USED
BY POLISH CHAMBER OF EXHIBITION INDUSTRY
RENTED EXHIBITION SPACE
Rented exhibition space is the space of
stands rented by exhibitors, invoiced by
the trade fair organizer, occupied by exhibitors
for the duration of the fair/exhibition.
Rented space can be divided into:
� indoor space, i.e. rented in
exhibition halls
� outdoor space, i.e. rented in
the open area of the exhibition
compound
EXHIBITORS
An exhibitor is the entity who rents
an autonomous, separable and paid-up
area unit (a stand), where he independently
employs other persons in order
to present, in his name or on behalf of
another company, the offer of products
and/or services for the duration of the
fair/exhibition – irrespective of the
branch or product classifi cation.
foreign
total
No.
of
count.
VISITORS
paying
other.
identi.
The number of paying visitors is calculated
on the basis of fi nancial data:
total
� number of sold tickets (bought
in advance or on-site)
� number of tickets / entry passes
paid by the exhibitor or a
third party.
Visitors using season tickets, several-day
passes, subscription tickets and
others, which entitle them to multiple
entry during several days of the duration
of the fair/exhibition, are calculated by
dividing the price of the respective ticket
by the price of a single ticket and rounding
the result up to the whole number.
A family ticket sold counts as four visitors.

FOURTH YEAR ON THE PATH OF DEVELOPMENT
The condition of Polish trade fairs and exhibitions is much better than their statistics, because the most important
aspects of the image of fairs in 2007 are advanced processes of structural and qualitative changes.
The changes in trade fair and exhibition centers concern the infrastructure, management culture, marketing
and, above all, their offer. Trade fairs and exhibitions adjust their strategy and marketing communication to the
changing market and the lifestyle of consumers. It is the consequence of the pressure from exhibitors and visitors,
who learned how to choose the best organizers and the best trade fairs and exhibitions.
Since 1993, when the fi rst trade fair report
was published, we have described
trade fairs and exhibitions according to
the same parameters, namely rented
exhibitions space, the number of exhibitors
divided into domestic and foreign,
and the number of visitors. But 15 years
ago, when the Polish exhibition industry
was being created, they were the only
and, at that time, the best measurement
criteria. Above all, they allowed for
the assessment of the most important
trend – if our trade fairs were growing
and at what pace. With time and experience,
all those statistical parameters
were defi ned more accurately and in accordance
with European standards.
RELIABLE AND TRANSPARENT
Today, the statistical picture of Polish
trade fairs and exhibitions, prepared by
Polish Chamber of Exhibition Industry,
is audited, reliable and transparent. This
does not mean, however, that it is complete
and adequate, for example, with
reference to the position and role of trade
fairs and exhibitions in the economy,
business and marketing. Apart from that,
our statistical data lacks a very signifi cant
issue – the analysis of the phenomena,
which take place in the trade fair sector
itself, a sector which has become attractive,
has large strategic and development
potential, and is highly competitive. The
probability that our forecast or projection
will be right on target is close to zero.
But projections are not about exact values
but about showing the general direction
of future events. Obviously, there are
econometric methods which deal with
numbers, however, the results achieved
in this way should be treated as directional
information. (…) It is most diffi cult
to pinpoint the exact moment when the
trend changes. Something was going
up and suddenly it starts to decrease,
or something was falling down and it
suddenly starts to increase. Even econometric
models are not able to defi ne
such turning points precisely” (“The Wall
Street Journal Polska”, 13.03.2008).
There have been fi fteen reports published
so far, and each of them was an
important event not only for the exhibition
industry. The reports are, above all,
the method of communication with the
market, they are a form of autopresentation,
information and promotion. The
report is a kind of business card which
facilitates communication and dialogue
between partners.
POLISH TRADE FAIRS IN 2007
The Report Exhibition Market in Poland
2007 analyzes and describes the
exhibition industry formed by the members
of Polish Chamber of Exhibition
Industry. Other trade fair and exhibition
organizers; there are approximately
a hundred of them according to our
knowledge; are mostly regional agricultural
consulting centers and local
organizers of annual exhibitions, which
often have the form of trade fairs. There
are many events outside the Chamber,
which are interesting and important for
the exhibition market and we describe
it in more detail in a separate chapter. A
certain statistical problem is caused by
the activities of EXPO Center XXI in Warsaw,
which does not organize its own
trade fairs but, as an operator of modern
exhibition facilities in the Capital, it is
2007
2006
2005
2004
2003
0
the venue of many trade fairs and exhibitions.
In 2007, EXPO XXI hosted 37
trade fairs, 5 536 exhibitors and 250 000
visitors. Some of these fi gures were included
in our report - if the organizers
were members of the Chamber.
SPACE
In 2007, 24 organizers organized 216
trade fairs and exhibitions on the total
rented space of 639 771 sq. m. If we
add special show space and demonstration
area (machines and equipment
in operation on separate exhibition
space) to the above fi gure, the total
space of trade fairs and exhibitions last
year amounted to 805 915 sq. m. Taking
only the rented space into account,
it was larger than in the previous year
by 21.27%, i.e. 112 231 sq. m. It is an
enormous increase, comparable only
with the growth during the record years
of Polish trade fairs, between 1997 and
2000, when trade fair reports talked
about spaces of 800-900 thousand sq.
m., and the number of exhibitors exceeding
40 000. But the reports from
those years were prepared on the basis
of statements of organizers and voluntary
verifi cation of statistical data, so it
is hard to draw any correct conclusions
from such comparisons.
Rented exhibitions space (sq.m.) – dynamics in 2003-2007
499 326
527 546
507 833
525 100
444 981
467 246
426 548
438 190
624 087
639 771
+ 6,63%
+ 0,47%
+ 12,38%
total
audited
+ 21,27%
100 000 200 000 300 000 400 000 500 000 600 000 700 000 sq.m.
space
I. REPORT
17

18
POLISH EXHIBITION MARKET IN 2007
2007
2006
2005
2004
2003
2007
2006
2005
2004
2003
Number of exhibitors – dynamics in 2003-2007
5 342 1
4 711 4
5 227 7
4 694 10
3 995 13
+ 13,39%
− 9,87%
+11,35%
+ 7,5%
Number of visitors – dynamics in 2003-2007
The range of statistical growth from
the last four years means that the Polish
exhibition market is in the growth phase,
which is characterized by a high rate of
increase of sales of exhibition space, and
the growth is progressive. It is connected
with high outlays on marketing and promotion
and with strong competition.
EXHIBITORS
The number of exhibitors is also
record-breaking in the recent years,
because it amounts to 30 621 as compared
to 26 895 in 2006. It is a 13.85%
increase, which is a good forecast for
the future. The number of exhibitors,
similarly to the size of rented space, depends
on several factors. It especially
means the growing need for commu-
20 868 11
20 014 14
784 591
737 366
712 290
918 304*
1 001 001
− 14,56%
+3,52%
+ 24,54%
0 200 000 400 000 600 000 800 000 1 000 000
visitors
*Note: new method of counting visitors in 2005 r.
22 184 5
22 403 8
25 279 2
24 009 15
− 0,98%
26 895 6
+ 7,36%
+ 4,27%
25 562 12
27 630 9
30 6213 + 13,95%
− 2,66%
+8,09%
+ 13,85%
+ 6,47%
exhibitors:
total
domestic
foreign
0 5 000 10 000 15 000 20 000 25 000 30 000 35 000
exhibitors
including audited:
1) 5 277 4) 4 580 7) 4 960 10) 4 370 13) 3 873
2) 24 925 5) 20 136 8) 19 869 11) 19 882 14) 19 064
3) 30 202 6) 24 716 9) 24 829 12) 24 202 15) 22 937
+ 27,58%
nication of business with the market,
and it indicates the increasing role of
trade fairs in the economy. However, it
is also a result of the cyclical nature of
certain trade fair events, namely certain
sectors meet in 2-year cycles. When
analyzing the dynamics of exhibitors,
it is essential to take this factor into
consideration. The year 2006 may be a
good example here, when the number
of exhibitors dropped by 2.66%.
The prestige and importance of trade
fairs is also measured by the number of
foreign exhibitors, however, the defi nition
of a foreign exhibitors has lost its clarity
on the global and EU market. In Poland,
in the last eight years, the number of foreign
exhibitors has been stable – from 5
to 6 thousand. In 2007, more than 5 300
foreign exhibitors participated in Polish
trade fairs, 5 277 of which were audited.
Poznan hosted the biggest number of
foreign stands – 2460, and Kielce was
the runner-up with 1031.
The analysis of the number of exhibitors
and the space which they rent shows
that, statistically, each Polish stand has
about 20 sq. m. However, every person
who visits trade fairs gets the impression
that stands are much bigger, some
even huge and multi-storey. It is one of
the defi ciencies of statistics which does
not differentiate between informational
fairs, like job of advertising fairs, and
fairs of investment goods, where machines
and equipment are presented on
hundreds of meters of exhibition space.
VISITORS
Trade fairs are for visitors – for professional
clients and professional consumers.
The research conducted in the recent
years confi rms that this group of trade
fair participants experienced the biggest
qualitative and quantitative change.
In the period preceding the political
and economic transformation, visiting
trade fairs, as a matter of fact only in
Poznan, which were the only ones, was
a substitute for a trip abroad. The media
stressed the fact that trade fairs in
Poznan are “the window to the world”,
and rightly so. Trade fairs were a kind
of window of a Western shop, and they
resembled the advertisements from
European magazines and journals. The
habit of visiting trade fairs as a place of
presentation of new and than-inaccessible
products lingered on, even at the
beginning of the 1990’s.
The fi rst trade fair report informed that
in 1993, Polish trade fairs (239 of them)
were visited by 2 million 300 thousand
people, 1.5 million of whom bought
entrance tickets. At least that was the
declaration of the organizers. Today, it is
diffi cult to evaluate how many of them
were buyers and professionals.
Between 2003 and 2006, the number
of visitors stabilized at the level of 700
thousand people with more or less
the same number of fairs. After fi ve
years, in 2007, for the fi rst time, trade
fair grounds were visited by more than
a million people, which is a symbolic
and important fi gure. It is so especially
because, according to the European
standards, the visitor is a person who
buys an entrance ticket. What is more,
the contemporary, more professional
and more specialized trade fairs attract
competent visitors, because average

Ranking of trade fair organizers according to rented exhibition space in [sq. m.] (2007)
No. organizer city
rented exhibition
space
[sq. m.]
share [%]
1. Międzynarodowe Targi Poznańskie sp. z o.o. Poznań 297734 47.71
2. Targi Kielce sp. z o.o. Kielce 127798 20.48
3. Międzynarodowe Targi Gdańskie S.A. Gdańsk 30630 4.91
4. Targi w Krakowie sp. z o.o. Kraków 27103 4.34
5. Międzynarodowe Targi Polska sp. z o.o. Warszawa 20161 3.23
6. ZIAD Bielsko-Biała S.A. Bielsko-Biała 17023 2.73
7. Międzynarodowe Targi Łódzkie sp. z o.o. Łódź 14314 2.29
8. MURATOR EXPO sp. z o.o. Warszawa 13510 2.16
9. INTERSERVIS sp. z o.o. Łódź 13126 2.10
10. Izba Gospodarcza Wodociągi Polskie Bydgoszcz 11524 1.85
11. Other audited 51164 8.20
Total 624087 100.00
12. Not audited 15684
Total 639771
Ranking of trade fair organizers according to the number of exhibitors total (2007)
No. organizer city
No. of exhibitors
total
share [%]
1. Międzynarodowe Targi Poznańskie sp. z o.o. Poznań 11379 37.68
2. Targi Kielce sp. z o.o. Kielce 4744 15.71
3. Międzynarodowe Targi Gdańskie S.A. Gdańsk 2407 7.97
4. Targi w Krakowie sp. z o.o. Kraków` 1986 6.58
5. Międzynarodowe Targi Polska sp. z o.o. Warszawa 1521 5.04
6. Międzynarodowe Targi Łódzkie sp. z o.o. Łódź 1327 4.39
7. MURATOR EXPO sp. z o.o. Warszawa 971 3.22
8. Zarząd Targów Warszawskich S.A. Warszawa 936 3.10
9. INTERSERVIS sp. z o.o. Łódź 905 3.00
10.
Międzynarodowe Targi Lubelskie Spółka
Akcyjna
Lublin 849 2.81
11. Other audited 3177 10.52
Total 30202 100.00
12. Not audited 419
Total 30621
Ranking of trade fair organizers according to the number of domestic exhibitors (2007)
No. organizer city
No. of domestics
exhibitors
share [%]
1. Międzynarodowe Targi Poznańskie sp. z o.o. Poznań 8919 35.78
2. Targi Kielce sp. z o.o. Kielce 3713 14.90
3. Międzynarodowe Targi Gdańskie S.A. Gdańsk 2029 8.14
4. Targi w Krakowie sp. z o.o. Kraków 1681 6.74
5. Międzynarodowe Targi Łódzkie sp. z o.o. Łódź 1270 5.10
6. Międzynarodowe Targi Polska sp. z o.o. Warszawa 1143 4.59
7. MURATOR EXPO sp. z o.o. Warszawa 951 3.82
8. INTERSERVIS sp. z o.o. Łódź 854 3.43
9.
Międzynarodowe Targi Lubelskie Spółka
Akcyjna
Lublin 786 3.15
10. Zarząd Targów Warszawskich S.A. Warszawa 747 3.00
11. Pozostali zaudytowani 2832 11.36
Total 24925 100.00
12. Not audited 354
Total 25279
consumers do not understand them
anymore, due to the fact of presentations
of advanced technologies and
techniques, which may be of interest
only to professionals. Naturally, this applies
only to B2B trade fairs, because
consumer fairs have, by nature, a larger
audience. For several years, the Poznan
University of Economics has focused
on the research of visitors, and the
published results confi rm high qualifi cations
and the professional approach of
contemporary visitors.
MARKET LEADERS
In recent years, the leading positions
on the Polish market belong traditionally
to Poznan International Fair and Kielce
Fair. They are the strongest trade fair
brands, with the largest market share
and high strategic potential. The competitive
advantage of Poznan comes
from the origin of this institution, its
80-year-long history and, above all, material
capital (infrastructure) and intangible
assets, like the know-how, brand
capital, corporate culture, database and
customer loyalty. The position of Kielce
results from adjusting the company potential
to its competitive environment.
Strategic assets of Kielce, apart from
the know-how and the brand, are competence,
knowledge of the market, and
the ability to fi nd new trade fair niches.
The advantage of these assets is human,
organizational and marketing capitals,
which allows Kielce to form the base for
competing on the exhibition market.
Other trade fair and exhibition organizers
who belong to the top ten in the
ranking are also strong brands, recognized
on the domestic and European
exhibition markets, which can be observed
in the ranking charts.
ECONOMY ABOVE ALL
There is a saying that trade fairs refl
ect the condition of the economy. But
it is also true that the strong exhibition
industry stimulates the development
of the economy. In Europe, the example
of such philosophy are the reports
on German trade fairs. In 2007, almost
a hundred-year-old Association of the
German Trade Fair Industry, AUMA,
announced that, even in the era of the
Internet, trade fairs and exhibitions
still maintain their leading position as
an instrument of business-to-business
communication. They still facilitate direct
personal communication, allow for
conveying emotions and appeal to all
senses. That is why, exhibitors and visi-
I. REPORT
19

20
POLISH EXHIBITION MARKET IN 2007
Ranking of trade fair organizers according to the number of foreign exhibitors (2007)
No. organizer city
No. of foreign
exhibitors
share [%]
1. Międzynarodowe Targi Poznańskie sp. z o.o. Poznań 2460 46.62
2. Targi Kielce sp. z o.o. Kielce 1031 19.54
3. Międzynarodowe Targi Gdańskie S.A. Gdańsk 378 7.16
4. Międzynarodowe Targi Polska sp. z o.o. Warszawa 378 7.16
5. Targi w Krakowie sp. z o.o. Kraków 305 5.78
6. Zarząd Targów Warszawskich S.A. Warszawa 189 3.58
7. GEOSERVICE – CHRISTI sp. z o.o. Wrocław 101 1.91
8. ZIAD Bielsko-Biała S.A. Bielsko-Biała 76 1.44
9.
Agencja SOMA Marek Orłowski,
Andrzej Stępniewski sp.j.
Warszawa 66 1.25
10.
Międzynarodowe Targi Lubelskie Spółka
Akcyjna
Lublin 63 1.19
11. Other audited 230 4.36
Total 5277 100.00
12. Not audited 65
Total 5342
Ranking of trade fair organizers according to the number of visitors (2007)
No. organizer city No. of visitors share [%]
1. Międzynarodowe Targi Poznańskie sp. z o.o. Poznań 288339 31.14
2. Targi Kielce sp. z o.o. Kielce 182786 19.74
3. Targi w Krakowie sp. z o.o. Kraków 79769 8.61
4. Międzynarodowe Targi Gdańskie S.A. Gdańsk 69634 7.52
5. MURATOR EXPO sp. z o.o. Warszawa 64164 6.93
6. Międzynarodowe Targi Łódzkie sp. z o.o. Łódź 62189 6.72
7. INTERSERVIS sp. z o.o. Łódź 44111 4.76
8. Międzynarodowe Targi Lubelskie S.A. Lublin 37328 4.03
9.
Międzynarodowe Targi Szczecińskie sp.
z o.o.
Szczecin 21873 2.36
10. Zarząd Targów Warszawskich S.A. Warszawa 21250 2.29
11. Other audited 54558 5.89
Total 926001 100.00
12. Not audited 75000
Total 1001001
Ranking of trade fairs according to rented exhibition space in [sq. m.] (2007)
No. trade fair city
net exhibition
space [sq. m.]
share [%]
1. BUDMA – Międzynarodowe Targi Budownictwa Poznań 36978 5.93
2.
AUTOSTRADA-POLSKA – 13. Międzynarodowe
Targi Budownictwa Drogowego
Kielce
22736 3.64
3.
DREMA – Międzynarodowe Targi Maszyn i Narzędzi
dla Przemysłu Drzewnego i Meblarskiego
Poznań
22247 3.56
4. MEBLE – Targi Mebli i Wyposażenia Wnętrz Poznań 19704 3.16
5. POLEKO – Międzynarodowe Targi Ekologiczne Poznań 18671 2.99
6.
MSPO – 15. Międzynarodowy Salon Przemysłu
Obronnego
Kielce
18091 2.90
7.
ITM POLSKA: MACH-TOOL – Salon Obrabiarek
i Narzędzi
Poznań
17916 2.87
8.
AGROTECH – 13. Międzynarodowe Targi Techniki
Rolniczej
Kielce
17763 2.85
9.
ENERGETAB – Międzynarodowe Energetyczne
Targi Bielskie
Bielsko-Biała
17023 2.73
10. TTM – Targi Techniki Motoryzacyjnej Poznań 15118 2.42
11. Other audited 417840 66.95
Total 624087 100.00
12. Not audited 15684
Total 639771
tors invest approximately 10 billion Euro
every year in participation in trade fairs,
and trade fairs bring additional economic
value to the German economy
in the form of new production with the
value of 23 billion Euro. Trade fairs account
for 250 thousand workplaces on
the German job market. What is more,
trade fairs and exhibitions are the driving
force of German export, because
they are visited by around two million
foreign traders every year. Thus, the
strength of trade fairs comes from the
strength of the country behind them.
Also Polish trade fairs and exhibitions
have been making good use of the
positive economic situation in the recent
years. According to Central Statistical
Offi ce (GUS), the gross domestic product
(GDP) in 2007 was higher by 6.5% in
real terms, as compared to 2006, and in
2006, as compared to 2005, the growth
of GDP amounted to 6.2%. The economic
analyses show that, in Poland, the
GDP growth of 6% translates into 10%
growth of the exhibition space. Using the
marketing jargon – that is the increase of
communication and promotional activities
between industry and trade.
The fastest growths in the resent
years the Polish economy owes to
such sectors as construction, automotive,
food, textile and clothing, wood
processing, including furniture production,
and fi nally electronics and household
equipment. The power of growth
of those industries directly correlates
with the development of the same trade
fair sectors, but it is not a simple correlation,
which can be seen in the rankings.
SOLID FOUNDATIONS
Good perspectives for trade fairs
have solid foundations because they
rest on two pillars. The fi rst is the fact
that trade fairs and exhibitions are a
unique and multifunctional instrument
of marketing and communication, up to
the standards of the 21st century and,
in the nearest future, there are no alternative
forecasts in these fi eld. This is
proven by the rapid, never-heard-of-before
development of trade fairs and exhibitions
around the world. The second
is the positive global economic situation,
despite the slow-down of the U.S.
economy. Of course, everything may
happen as there are no perfect tools to
forecast economic situations and market
prognoses.
Alojzy Kuca

Ranking of trade fairs according to the number of exhibitors total (2007)
No. trade fair city
No. of exhibitors
total
share [%]
1.
BUDMA – Międzynarodowe Targi
Budownictwa
Poznań 1293 4.28
2.
TOUR SALON – Targi Regionów i Produktów
Turystycznych
Poznań 783 2.59
3.
POLEKO – Międzynarodowe Targi
Ekologiczne
Poznań 781 2.59
4.
PLASTPOL – 11. Międzynarodowe Targi
Przetwórstwa Tworzyw Sztucznych
Kielce 748 2.48
5.
ENERGETAB – Międzynarodowe Energetyczne
Targi Bielskie
Bielsko-Biała 645 2.14
6.
AUTOSTRADA-POLSKA – 13. Międzynarodowe
Targi Budownictwa Drogowego
FARMA – Międzynarodowe Targi Ho-
Kielce 629 2.08
7. dowli, Ogrodnictwa i Rozwoju Obszarów
Wiejskich
Poznań 548 1.81
8.
ITM POLSKA: MACH-TOOL – Salon
Obrabiarek i Narzędzi
Poznań 530 1.75
9.
TT WARSAW TOUR & TRAVEL – 15.
Międzynarodowe Targi Turystyczne
Warszawa 493 1.63
10.
POLAGRA-FOOD – Międzynarodowe Targi
Wyrobów Spożywczych i Gastronomii
Poznań 491 1.63
11. Other audited 23261 77.02
Total 30202 100.00
12. Not audited 419
Total 30621
Ranking of trade fairs according to the number of domestic exhibitors (2007)
No. trade fair city
No. of domestic
exhibitors
share [%]
1.
BUDMA – Międzynarodowe Targi
Budownictwa
Poznań 968 3.88
2.
TOUR SALON – Targi Regionów i Produktów
Turystycznych
Poznań 593 2.38
3. POLEKO – Międzynarodowe Targi Ekologiczne Poznań 585 2.35
4.
ENERGETAB – Międzynarodowe Energetyczne
Targi Bielskie
Bielsko-
-Biała
569 2.28
5.
AUTOSTRADA-POLSKA – 13. Międzynarodowe
Targi Budownictwa Drogowego
Kielce 558 2.24
6.
FARMA – Międzynarodowe Targi Hodowli,
Ogrodnictwa i Rozwoju Obszarów Wiejskich
Poznań 497 1.99
7. - Festiwal Przedmiotów Artystycznych Poznań 440 1.77
8. - 11. Targi Książki w Krakowie Kraków 431 1.73
9.
KWZH – Krajowa Wystawa Zwierząt Hodowlanych
Poznań 427 1.71
10.
AMBERIF – Międzynarodowe Targi Bursztynu,
Biżuterii i Kamieni Jubilerskich
Gdańsk 387 1.55
11. Other audited 19470 78.11
Total 24925 100.00
12. Not audited 354
Total 25279
Ranking of trade fairs according to the number of foreign exhibitors (2007)
No. trade fair city
No. of foreign
exhibitors
share [%]
1.
PLASTPOL – 11. Międzynarodowe Targi
Przetwórstwa Tworzyw Sztucznych
Kielce 386 7.31
2.
BUDMA – Międzynarodowe Targi Budownictwa
Poznań 325 6.16
3.
TT WARSAW TOUR & TRAVEL – 15. Międzynarodowe
Targi Turystyczne
Warszawa 286 5.42
4.
ITM POLSKA: MACH-TOOL – Salon Obrabiarek
i Narzędzi
Poznań 252 4.78
5.
POLAGRA-FOOD – Międzynarodowe Targi
Wyrobów Spożywczych i Gastronomii
Poznań 224 4.24
6.
POLEKO – Międzynarodowe Targi Ekologiczne
Poznań 196 3.71
7.
METAL – 13. Międzynarodowe Targi Techniki
dla Odlewnictwa
Kielce 194 3.68
8.
TOUR SALON – Targi Regionów i Produktów
Turystycznych
Poznań 190 3.60
9. TTM – Targi Techniki Motoryzacyjnej Poznań 166 3.15
10. MEBLE – Targi Mebli i Wyposażenia Wnętrz Poznań 148 2.80
11. Other audited 2910 55.14
Total 5277 100.00
12. Not audited 65
Total 5342
EXHIBITION MARKET
OUTSIDE THE CHAMBER
Trade fairs and exhibitions in Poland
are organized by over 100 companies,
only some of which are companies
which exclusively or mostly organize
trade fairs, and 24 of them are affi liated
with Polish Chamber of Exhibition
Industry. Those trade fair companies
have 80% of the domestic market
share and they decide about the picture
of the exhibition market in Poland.
The Polish exhibition market monitored
by PCEI in 2007 covered 216 trade
fairs and exhibitions with the total
net exhibition space of 639 771 sq. m.
Only the fi rst fi ve organizers sold over
481 000 sq. m. of the exhibition space.
Organizers not affi liated with PCEI
are, among others, some new players
on the market, as well as agricultural
consulting centers, chambers of commerce,
industry associations, foreign
trade centers, and companies which
specialize in narrow sectors of the
industry. The agriculture is one of the
sectors, for which a certain number of
trade fairs (and also markets and exchanges)
is organized by not only the
members of the Chamber, but also by
companies from outside. There are
agricultural trade fairs and exhibitions,
agricultural machine shows, exhibitions
of farm animals, etc. Another quite
prosperous sector recently is construction
– in Poland, there are many
trade fairs and exhibitions of building
materials, housing and property fairs,
etc. Events organized by companies
which are not affi liated with PCEI also
include food sector, HoReCa sector (catering,
hotel fairs), as well as book fairs,
marketing, advertising and PR fairs.
In some cases, the unions, associations
or chambers of industry co-organize
trade fairs with large trade fair companies,
which belong to the Chamber,
or only rent exhibition space from them.
It worth noting that outside Polish
Chamber of Exhibition Industry, there
are also at least several companies
which organize participation of Polish
exhibitors in trade fairs abroad, and
many companies which offer a wide range
of exhibition services (design, building
and furnishing of trade fair stands,
transport and shipping, and others).
I. REPORT
21

22
POLISH EXHIBITION MARKET IN 2007
POLISH EXHIBITORS ABROAD
Sources of Financing Participation
in Trade Fairs and Exhibition Abroad
Currently (May 2008), fi nal preparations
are under way to fully implement the Innovative
Economy Operational Program
2007-2013 and Regional Operational
Programs for individual voivodships. The
main and the most important source of
fi nancing will be resources from Innovative
Economy Operational Program –
Measure 6.1 Passport to Export. Financial
aid for promotion of enterprises abroad
within the framework of this program will
amount to over 122 million Euro.
The full text of this program and all
related documents, such as priorities,
the criteria of selecting fi nancial
operations, etc., are available at the
website of the Ministry of Regional Development
www.mrr.gov.pl. Advice and
comments will be published at www.
paszportdoeksportu.pl. Additionally, it
is advisable to pay close attention to
the information published at www.parp.
gov.pl and www.poig.gov.pl. The implementation
of the program is pursuant to
the Directive of the Minister of Regional
Development, dated April 7, on granting
fi nancial support by the Polish Agency
for Enterprise Development within the
framework of the Innovative Economy
Operational Program 2007-2013 (Journal
of Law, 2008, No. 68, item 414).
INNOVATIVE ECONOMY
OPERATIONAL PROGRAM - 6.1
“PASSPORT TO EXPORT”
I. Enterprises eligible for support
Support for participation in the “Passport
to Export” program may be granted
to a micro, small and medium-sized
enterprise (SME), which fulfi lls all the
following conditions:
1) in the last completed fi nancial year
before applying for support, the enterprise
had a share of export or sales on
the Single European Market (SEM) in
total sales no larger than:
a) 30% - for a micro-enterprise,
b) 25% - for a small enterprise,
c) 20% - for a medium enterprise,
2) has potential for development and
conducting export or sales transactions
on SEM, resulting from the questionnaire
accompanying the application,
which contains basic information about
the applicant and, at the same time, the
questionnaire is a decisive factor for
qualifying the enterprise for the “Passport
to Export” program,
3) conducts business activities and
the registered seat is located on the territory
of the Republic of Poland, and, in
the case of a micro, small or mediumsized
enterprise who are natural persons
– domiciled on the territory of the
Republic of Poland.
II. Detailed allocation of support
resources
Support granted for participation in
the “Passport to Export” program may
be allocated to:
1) consulting in the area of:
a) selecting the target market for export
or sales activities on the Single European
Market, called henceforth SEM
(intra-community supply of goods),
b) regulations, procedures, established
customs and rules, which condition
the access of goods, services or
capital to the selected market, such as
SEM, or the market of third countries,
c) access to instruments of fi nancial
support for the exporter or enterprise
which sells its services or goods on
SEM, including insurance matters related
to export,
2) and at least to one of the following
activities:
a) searching for and selection of
partners on the target market,
b) participation in trade fairs and
exhibitions as an exhibitor,
c) participation in economic missions
of individual sectors abroad,
which search for and select partners
on target markets,
d) obtaining necessary documents
which authorize the enterprise to
introduce goods or services on
the target market.
III. Scope of financial support
Support granted for participation in
the “Passport to Export” program may
be granted to SEM within the framework
of one project:
1) in the amount of 100% of the outlays
which qualify for support in the
case of consulting,
2) in the amount of 50% of the outlays
which qualify for support in the
case of other activities,
The monetary value of support for
participation in the “Passport to Export”
program cannot exceed PLN 150 000
for one supported project.
IV. Duration of the project (duration
of granting support)
The duration of project realization,
which receives support for participation
in the “Passport to Export” program,
cannot exceed 24 months.
V. Qualification of expenses eligible
for financial support
Outlays which qualify for support for
participation in the “Passport to Export”
program are outlays covered after the
day of receiving the confi rmation of
qualifying for the program by the SME,
until the day specifi ed in the agreement
for support.
2. Outlays which qualify for support
for participation in the “Passport to Export”
program include outlays on:
1) consulting provided by one of the
authorized consulting institutions (obligatory),
2) searching for and selecting partners
on the target market, which includes:
a) purchase of databases,
b) cost of commissioning, or purchase
of the results of, marketing
research of the target market
selected within the framework of
the project,
c) preparation and production of
promotional materials,
d) organization of meetings, presentations,
exhibitions and shows
outside the seat of the partner,
e) cost of travel and accommodation
for two company representatives
and one representative of the consulting
fi rm according to specifi ed

limits, with the exclusion of local
transport,
f) fee for an interpreter,
g) consulting services rendered by a
selected consulting fi rm, nominated
in the application for support,
which is obliged to prepare and
hand over a detailed report on
performed activities to the entrepreneur,
h) technical support of the undertaking,
including the rent of exhibition
space, design and building
of the exhibition stand, operating
costs, rent of a conference room;
3) participation in trade fairs and exhibitions
on target markets, including:
a) purchase of databases,
b) rent of exhibition space and building
of the stand,
c) technical support,
d) fee for an interpreter,
e) transport of exhibits, including
insurance, custom clearance and
costs of shipping,
f) cost of travel and accommodation
for two company representatives
participating in a fair according to
specifi ed limits, with the exclusion
of local transport,
g) an entry in the trade fair catalogue
and registration fee,
h) promotion of the project according
to a limit specifi ed separately.
VI. Procedures for granting support
In order to select projects to be supported,
the Polish Agency for Enterprise
Development (PAED) will announce a
competition on PAED website in accordance
with the regulations specifi ed
in the Act dated December 6, 2006, on
the regulations governing the policy of
development (Journal of Law No. 227,
item 1658 with amendments). The advertisement
of the competition will
clearly defi ne the terms and conditions
of the competition, including:
1) template of an application for support;
2) project selection criteria;
3) deadline, place and method of submitting
applications for support;
4) date of adjudication of the competition;
5) template of agreement for support;
When announcing the competition,
PAED will place information about the
competition and the website, where
the advertisement of the competition
is located, in a national or regional daily
Listing of Regional Operational Programs with respect to the possibility of support in participation in
trade fairs and exhibitions abroad.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Dolnoslaskie Voivodship:
Regional Operational Program for Dolnoslaskie Voivodship,
Measure 1.2 “Consulting for enterprises and support for business environment institutions”.
http://rpo.dolnyslask.pl
Kujawsko-Pomorskie Voivodship:
Regional Operational Program for Kujawsko-Pomorskie Voivodship,
Measure 5.5 “Promotion and development of branded products”
Priority axis 8. “Increase of competitiveness of enterprises”.
http://www.kujawsko-pomorskie.pl
Lubelskie Voivodship:
Regional Operational Program for Lubelskie Voivodship,
Measure 2.4 “Economic Marketing”.
http://www.lawp.lubelskie.pl
Lubuskie Voivodship:
Regional Operational Program for Lubuskie Voivodship,
Measure 2.3 “Improvement of competitiveness of enterprises through counseling and support of
marketing activities”
http://www.lrpo.lubuskie.pl
Lodzkie Voivodship:
Regional Operational Program for Lodzkie Voivodship,
Measure 3.2 “Improvement of innovativeness and competitiveness of enterprises. Economy, Innovativeness,
Entrepreneurship”.
http://www.rpo.lodzkie.pl
Malopolskie Voivodship:
Regional Operational Program for Malopolskie Voivodship does not provide for direct fi nancing of
companies which participate in trade fairs and exhibitions abroad.
Mazowieckie Voivodship:
Regional Operational Program for Mazowieckie Voivodship does not provide for direct fi nancing of
companies which participate in trade fairs and exhibitions abroad.
Opolskie Voivodship:
Regional Operational Program for Opolskie Voivodship does not provide for fi nancing of companies
which participate in trade fairs and exhibitions abroad.
Podkarpackie Voivodship:
Regional Operation Program for Podkarpackie Voivodship,
Measure 1.4 “Economic promotion and investment activation of the region”.
http://www.wrota.podkarpackie.pl
Podlaskie Voivodship:
Regional Operational Program for Podlaskie Voivodship,
Measure 1.2.2 “Economic promotion of the region”.
http://www.rpowp.wrotapodlasia.pl
Pomorskie Voivodship:
Regional Operational Program for Pomorskie Voivodship,
Measure 1.1.1 “Micro enterprises”,
Measure 1.1.2 “Small and medium-sized enterprises”,
Measure 1.6 “Economic promotion of the region”.
http://www.dpr.woj-pomorskie.pl
Slaskie Voivodship:
Regional Operational Program for Slaskie Voivodship,
Measure 1.2 “Micro enterprises and MSEs”.
http://rpo.silesia-region.pl
Swietokrzyskie Voivodship:
Regional Operational Program for Swietokrzyskie Voivodship,
Measure 1.1 “Direct support for Micro and SME sector”.
http://www.rozwoj-swietokrzyskie.pl
Warminsko Mazurskie Voivodship:
Regional Operational Program for Warminsko Mazurskie Voivodship,
Measure 1.3 “Support for production and promotion of regional products”.
http://www.rpo.warmia.mazury.pl
Wielkopolskie Voivodship:
Regional Operational Program for Wielkopolskie Voivodship,
Measure 1.5 “Promotion of regional economy”.
http://www.wrpo.wielkopolskie.pl
Zachodniopomorskie Voivodship:
Regional Operational Program for Zachodniopomorskie Voivodship,
Priority axis 1. Measure 1.3.2 “International promotion of enterprises”.
http://www.um-zachodniopomorskie.pl
I. REPORT
23

24
POLISH EXHIBITION MARKET IN 2007
newspaper. PAED will grant support on
the basis of the evaluation made in accordance
with accepted criteria, on the
fi rst-received-fi rst-processed basis.
On its website, PAED will publish the
list of projects selected for support and
inform each applicant in writing about
the result of processing his application.
REGIONAL OPERATIONAL PROGRAMS
I. Enterprises eligible for support
Regional Operational Programs approved
by Voivodship Councils are
characterized by a very diversifi ed approach
to the problem of supporting
the participation of enterprises in trade
fairs and exhibitions abroad. Enterprises
which belong to the micro sector as
well as small and medium-sized enterprises
may usually be granted the support.
They may receive direct support
in the amount from 50% to 85% of the
outlays considered qualifying. In some
voivodships, support may be granted
only to unions, associations and other
business environment and business
support organizations and only through
them support may fi nd its way to the
entrepreneur.
II. Procedure of granting support
Voivodship Councils will select
projects to usually by supported be
means of open competitions. Some
voivodships are planning the introduction
of the process of pre-screening.
Information about the possibility of
obtaining fi nancial support for participation
in trade fairs and exhibitions abroad
by an enterprise should be looked for
in the proper ROP. In order to facilitate
the search and contacts, we publish
the listing of RPOs, together with basic
information about fi nancing participation
in trade fairs and exhibitions, and
relevant websites.
Zbigniew Napiórkowski
Korporacja Inicjatyw Gospodarczych
Warsaw
Organizers of participation of Polish exhibitors in trade fairs and exhibitions abroad
No. Company City www
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Agencja SOMA sp. j.
ul. Bronikowskiego 1
02-796 WARSZAWA
A.S. Messe Consulting sp. z o.o.
ul. Pasaż Ursynowski 7, lok. 3
02-855 WARSZAWA
INTERSERVIS sp. z o.o.
ul. Stefanowskiego 24
90-537 ŁÓDŹ
Korporacja Inicjatyw Gospodarczych
sp. z o.o.
ul. Rakowiecka 36, lok. 115
02-532 WARSZAWA
Przedsiębiorstwo
Produkcyjno – Handlowe MAXPOL sp. z o.o.
ul. Hoża 86
00-682 WARSZAWA
Międzynarodowe Targi Poznańskie sp. z o.o.
ul. Głogowska 14
60-734 POZNAŃ
POLEXPO EXHIBITIONS sp. z o.o.
ul. Bohdanowicza 13
02-127 WARSZAWA
Targi Bydgoskie SAWO sp. z o.o.
ul. Dworcowa 81
85-959 BYDGOSZCZ
Targi Kielce sp. z o.o.
ul. Zakładowa 1
25-672 KIELCE
Targi Lipskie Polska sp. z o.o.
Al. Jana Pawła II 29
00-867 WARSZAWA
World Expo International sp. z o.o.
ul. Fordońska 246
85-766 Bydgoszcz
Warszawa
www.soma.info.pl
www.lightfair.pl
Łódź www.as-messe.pl
Łódź www.interservis.pl
Warszawa www.korporacja.waw.pl
Warszawa www.maxpol-targi.com.pl
Poznań www.mtp.pl
Warszawa www.polexpo.pl
Bydgoszcz www.sawo.pl
Kielce www.targikielce.pl
Warszawa www.targilipskie.pl
Bydgoszcz www.world-expo.com.pl

EXHIBITION AND CONFERENCE VENUES
IN POLAND
Poland, as a location of trade fairs and exhibitions, has clear advantages as compared to other countries.
It is enough just to mention the fact that it is a link between Western and Eastern Europe; it is a part of the
Common European Market and, every year, it is offering better and better exhibition infrastructure, standards,
equipment and logistics.
Exhibition venues are the clear indicator
of changes which take place in Polish
trade fairs and exhibitions. Year by year
the exhibition infrastructure is improving,
new pavilions, with interesting architecture,
high standard and state-ofthe-art
equipment, are being built. For
the last few years, the function of trade
fair venues and trade fair grounds has
been changing. Contemporary Polish
trade fair and exhibition centers are also
conference, congress, cultural and even
sports centers. The combination of many
functions keeps trade fair grounds alive
also during periods between trade fairs
and exhibitions. Major entertainment or
sports events allow trade fair venues
to present their full capabilities in these
fi elds. That is why, in the future, they may
become venues which will offer interesting
proposals not only for the exhibition
market.
EXHIBITION VENUES ARE THE KEY TO
SUCCESS
Poznan International Fair is the largest
trade fair and exhibition center in Poland.
PIF has 14 air-conditioned pavilions. Total
exhibition space in pavilions amounts to
110 thousand sq. m. Additionally, there is
a possibility of utilizing 32 thousand sq.
m. of outdoor space. PIF has the largest
pavilion in Poland at its disposal with the
gross exhibition space of 13 039.20 sq.
m. (additional space on the upper level
amounts to 1 411.20 sq. m.). This pavilion
hosts the three-day equestrian competition
- World Cup Central League Qualifi er
CSI, with 10 000 spectators.
The structure of PIF also includes
Poznan International Fair Congress Center,
which caters for both events during
trade fairs and exhibitions, as well as
organizes congresses and events in between
them. The conference pavilions
of the Conference Center have 24 rooms
which can host 5 thousand people.
This is one of the most professional
Congress Centers in Poland. Thus, it is
not a surprise that in December 2008, it
will host the world Conference on Climate
Change with 10 thousand participants.
The participants will have 7 pavilions at
their disposal with the total space of 30
000 sq. m. The United Nation Framework
Convention on Climate Change UNFCCC
is one of the most important conventions
of specialists in climate change in
the world.
Kielce Fair offers almost 30 000 sq. m.
of indoor exhibition space and is proud
of its second position with regard to the
share in the domestic exhibition market.
Exhibition venues are adjusted to the
needs of the disabled, have full trade fair
infrastructure, starting from water and
electricity, and ending with the Internet
and specialized teleinformation services
available at every stand in the pavilion
and outdoors.
As the only one in Poland, the trade fair
center in Kielce uses special demonstration
area, adjacent to the grounds, for
dynamic presentations of heavy building
machinery, transport and military equipment.
Depending on the sector, trade fair
grounds can serve as an army training
ground – during military equipment fairs
– or as a temporary construction site –
during construction fairs. Kielce Fair also
has a modern Congress Center.
Gdansk International Fair, as the only
trade fair company in Tri-City, has its
own multifunctional Trade Fair and Business
Center. Gdansk Trade Fair Center
has 13 482 sq. m. of indoor exhibition
space, 3 575 sq. m. in portable exhibition
pavilions. Apart from trade fairs and
exhibitions, GIF Trade Fair Center organizes
seminars and conferences, shows
and presentations, sports and cultural
events. Apart from that, on GIF grounds,
there is also the Permanent Construction
Exhibition – Construction Center, and approximately
100 companies have their
offi ces located there.
For the last few years, the function of trade fair venues
and trade fair grounds has been changing. Contemporary
Polish trade fair and exhibition centers are also conference,
congress, cultural and even sports centers. The combination
of many functions keeps trade fair grounds alive
also during periods between trade fairs and exhibitions.
Lodz International Fair has its own
trade fair venues in Lodz – a total of
10 266 sq. m. of indoor exhibition space.
Investment plans to be realized by LIF
may cause that, in the future, trade fair
venues in Lodz will belong to the most
advanced and the most functional in Poland.
The largest exhibition hall in Krakow,
with the area of over 6 thousand sq. m.,
belongs to the partnership Trade Fairs in
Krakow. The venue fulfi lls all conditions
for the organization of trade fairs and exhibitions,
and is equipped with necessary
media. It is, among other things, one of
few venues, in which machining equipment
can be presented in operation.
Additional tent halls can be put up next
to the main hall, with the total space of
3 000 sq. m., which increases the basic
exhibition space. Around the hall, there
I. REPORT
25

26
POLISH EXHIBITION MARKET IN 2007
is a parking lot for more than 300 cars or
60 coaches. The hall is multifunctional -
thanks to internal walls, it can be divided
into 3 sectors, which can be arranged in
a variety of ways. Trade Fairs in Krakow
also organizes congresses, conferences
and symposia, which create the platform
for scientifi c exchange through contacts
of processionals from particular sectors.
The Exhibition and Trade Fair Center
belonging to Szczecin International Fair
in Szczecin owns 2 exhibition halls with
the total exhibition space of 5 000 sq. m.,
and the outdoor space of 20 000 sq. m.
The Exhibition and Trade Fair Center
belonging to Lublin International Fair is
located in the center of the city, and comprises
a modern hall with the exhibition
space of 3 200 sq. m., a conference room
for 200 people, and outdoor area and
parking with the area of 7 500 sq. m.
In Warsaw, EXPO Center XXI has its
own trade fair venue, which was opened
in September 2001. It is a trade fair
and conference center with the area of
10 000 sq. m. The complex consists of 3
main buildings: two exhibition halls connected
by a service and conference pavilion.
The halls have access to electricity,
water and the Internet – media supply in
the fl oor. Three well-equipped conference
rooms can host up to 800 people,
and large congresses and conferences,
even for 5 000 people, can take place in
properly arranged exhibition halls.
EXPO Center XXI in Warsaw is an example
of an extremely popular exhibition
trend worldwide, when the owner
of a trade fair venue does not organize
trade fairs and exhibitions on its own,
but only offers professional exhibition
space to organizers of trade fairs, congresses,
conventions, events, etc. And
thus, in 2007, the EXPO XXI hall hosted
37 trade fairs which were visited by
250 000 people. Together with various
events, conventions, balls, fashion
shows, etc. EXPO XXI hosts around 200
events annually.
NEW INVESTMENTS
According to Przemysław Trawa, the
President of the Board of Poznan International
Fair, during the next year, PIF
is planning to spend around PLN 250
million on modernization of trade fair
grounds. – We are planning to continue
modernization of exhibition pavilions,
which will increase the exhibition space
to approximately 130 thousand sq. m.
We are also planning to modernize the
Exhibition venues are the clear indicator of changes
which take place in Polish trade fairs and exhibitions.
Year by year the exhibition infrastructure is improving,
new pavilions, with interesting architecture, high standard
and state-of-the-art equipment, are being built.
building of the Trade Fair Center and to
renovate the facade of the historic administration
building of PIF, which dates
back to the times of General National
Exhibition in 1929 – says Przemysław
Trawa.
The investment plans of PIF also
include the construction – together
with the city and the Marshal Offi ce
of Wielkopolska Voivodship – of a congress
center which will consolidate the
leading position of PIF in the category
of conference and seminar organizers.
In the fall of 2008, the Trade Fair and
Congress Center MT Polska in Warsaw
will be opened and will start its operations.
– The investment has been carefully
thought-out and planned and its
completion will positively infl uence the
development of the exhibition industry
in Poland. It will be a modern exhibition
venue of the highest standard, suitable
for the organization of professional
events, not only trade fairs and exhibitions.
– says Agnieszka Huszczyńska, the
Managing Director of Międzynarodowe
Targi Polska.
The Center has been designed as a
multifunction venue, suitable for the organization
of trade fairs, concerts and
other cultural events, congresses, conventions
and presentations, balls and
banquets, sports events, and even fi lm
productions.
The fi rst stage of the investment
is 10 000 sq. m. of an air-conditioned
hall with a spacious foyer, 2 000 sq.
m. of the outdoor exhibition space, a
conference center, two parking lots:
underground and on the ground level.
After this stage has been completed,
the Trade Fair and Congress Center MT
Polska in Warsaw will be able to host
even 10 000 people. The realization of
the second stage is also being planned,
after completion of which, MT Polska
Center will have 30 000 sq. m. of exhibition
halls.
Also EXPO XXI is planning to build
another exhibition hall with the area
of 4 000 sq. m. The completion of this
investment is planned for 2009. The increasing
exhibition space of EXPO XXI
is the reaction to the growing demand
of exhibitors and the growing number
of trade fairs, exhibitions and other promotional-advertising
events, which take
place in the venues of EXPO XXI.
Kielce Fair, before the end of 2013, is
planning the investment and modernization
for the total value of more that
PLN 100 million; a part of this sum will
be covered from the subsidies from the
European Union. – At present a wide
program of modernization is under way
in Kielce. Two new exhibition pavilions
are being built, with the area of 16 000
sq. m. each, and older pavilions are being
renovated. After the work has been
completed, we will be able to offer 47
000 sq. m. of indoor exhibition space.
The new conference center will increase
to capacity of the conference space to
1 700 people. We are also planning to
build a new hotel in the vicinity of the
trade fair center, and new access routes
– says Andrzej Mochoń, the President
of the Board of Kielce Fair.
Lublin International Fair, thanks to
the support from the Development of
Eastern Poland Operational Program
2007-2013, co-fi nanced from the European
Regional Development Fund, is
planning to expand its Trade Fair and
Exhibition Center. After the investment
has been completed, the exhibition
hall will have 6 618 sq. m. of space
and the offi ce and conference building
– almost 4 500 sq. m. The investment
is planned for 2009-2015. The cost of
investment will amount to PLN 67 million.
– Thanks to the realization of this
project, the indoor exhibition space of
LIF will grow to almost 10 000 sq. m.
and the trade fair center in Lublin will
be one of the most advanced places of
that kind in Poland – says Beata Gorajek,
the President of the Board of Lublin
International Fair.
In 2009, the partnership Lodz International
Fair will celebrate the 20th

anniversary of its founding. Further development
of trade fairs in Lodz directly
depends on the creation of modern,
multifunctional and integrated trade fair
infrastructure. There exists the alreadyapproved
program of modernization of
trade fair grounds. It includes the construction
of a modern exhibition and
congress hall with the area of 7 000
sq. m., with a unique, multifunctional
entrance building, topped with an electronic
advertisement (reception desks,
trade fair offi ces, conference rooms,
and a restaurant with the menu characteristic
for the City of Four Cultures).
PROFESSIONALS WILL TRIUMPH
At present, the success of the international
exhibition industry is well-documented.
Especially in Asia and in the Persian
Gulf, trade fairs are riding the crest
of the wave. The global leaders in trade
fair development, such as Brazil, Russia,
India and China earned the acronym
“BRIC”, and German trade fair companies
enjoy the reborn interest in fairs as an
instrument of direct marketing. In Paris,
trade fair grounds are being consolidated
within one organizational structure, and
in Italy – apart from the well-developed
Milan – smaller exhibition centers are doing
quite well.
Compared to this, Poland, with the GDP
growing twice as fast as in Western Europe,
is becoming a more and more popular
location to organize international trade
fairs and exhibitions. Competition on the
market is getting stronger which will allow
only the most professional exhibition
centers and the strongest market players
to survive.
Sławomir Erkiert
INBOUND BUSINESS TOURISM IN POLAND
In 2007, the main objective of visiting Poland was business tourism (business) – 27%, typical tourism (holidays,
leisure) – 18%, visiting relatives or friends – 16%. In the recent years, one can clearly notice the consequences
of both the geographic location of Poland and its accession to the European Union. The share of transit is growing
rapidly – in 2007 it amounted to 19%.
This chapter utilizes the results of an
annual survey conducted by the Institute
of Tourism, commissioned by the
Ministry of Economy within the framework
of Statistical Research of Public
Statistics Program.
GENERAL CHARACTERISTICS
OF INBOUND TOURISM IN POLAND
When discussing the results of the
survey in question, we interchangeably
use the terms “business or businessrelated
matters”, “business-related arrivals
or business arrivals”, “segment
of business tourism”, etc. They always
refer to business tourism in a broad
sense. They refer to: participation in
trade fairs and exhibitions, participation
in congresses or conferences, own,
private business (mostly trips made by
small entrepreneurs), conducting business
on behalf of the company (busi-
Major entertainment or sports events allow trade fair
venues to present their full capabilities in these fi elds.
That is why, in the future, they may become venues
which will offer interesting proposals not only for the
exhibition market.
ness trips) and transport-related (arrivals
as drivers, transport guards or other
persons connected with transport of
people or goods).
The Institute of Tourism estimates that,
in 2007, a total of almost 15 million tourists
visited Poland, 4.53% less than in 2006.
� According to data of Central Statistical
Offi ce (GUS), the number of
foreigners registered in accommodation
database in 2007 remained
at the level from the previous year
(4 374 thousand people; including
hotel accommodation – 3 526 thousand).
In the same year, the number
of nights in accommodation
provided for foreigners increased to
10.9 million (increase by 3.1%).
� In 2007 the number of arrivals
from non-neighboring countries
of EU “15” increased by 5.5%,
and from Germany dropped by
3.1%. The number of arrivals from
non-European countries and new
EU member states remained at
the same level. Within the group
of neighboring countries, the
largest drop in arrivals of tourists
was noted mostly for the Czech
Republic.
� The largest percentage of arrivals
on business in 2007, similarly to
previous years, was noted for the
citizens of Germany.
In 2007, the main objective of visiting
Poland was business tourism (business)
– 27%, typical tourism (holidays, leisure)
– 18%, visiting relatives or friends
– 16%. In the recent years, one can clearly
notice the consequences of both
the geographic location of Poland and
its accession to the European Union.
The share of transit is growing rapidly
– in 2007 it amounted to 19%.
I. REPORT
27

28
POLISH EXHIBITION MARKET IN 2007
Draw. 1. Arrivals of tourists according to basic purposes of stay in 2000-2007
(mln)
5,0
4,5
4,0
3,5
3,0
2,5
2,0
1,5
1,0
0,5
0,0
2000
2001
2002
2003
2004
2005
Source: survey by Institute of Tourism in 2000-2007
Draw. 2. Tourist arrivals on business and business-related (in mln)
Source: estimation and forecats by Institute of Tourism
2006
2007
Draw. 3. Structure of arrivals on business and business-related in 2007
tourism, leisure
business, business-related
visiting
relatives
of friends
shoping
transit
other
Own, private business Business on behalf of company
Transport Fairs, exhibitions, conferences Others business
Source: survey by Institute of Tourism in 2007
Some of the information presented
below concerns the inbound traffi c in
2006 because the detailed data for 2007
will be available at a later date.
GENERAL CHARACTERISTICS
OF BUSINESS-RELATED ARRIVALS
In 2007, 4 050 thousand foreigners
arrived in Poland on business, which
was slightly less (by 2.6%) than in the
previous year.
In 2007, just like before, there was
a very diversifi ed structure of the
purpose of visits, depending on the
country (group of countries) of origin.
The largest share of business arrivals
was noted for Germans (45.4% of all
business arrivals), then Russia, Bela-
rus, Ukraine (20.4%), and the countries
of the “old” European Union – (without
Germany) – 17.4%. Despite the clearly
visible stabilization of business arrivals
at the level of approximately 4 million
in the recent years, the Institute of Tourism
estimates that this fi gure will grow
to 4.4 million in 2008.
The results of the survey allow for
characterization of the segment of
business travel in the following way:
� Average length of stay – 2.1 nights
(less than the average for all
tourists total).
� The involvement of travel agencies
in organization of travel
is negligible; quite frequently,
however, we observe the booking
of services (a 33% increase as
compared to the previous years).
� The percentage of use of hotels,
motels or boarding houses in this
group is especially high: in 2006 it
was 85%.

Table 1. Arrivals on business as compared to arrivals total in 2007 (in thousands)
�
�
�
�
Total Germany
Business tourism is usually
connected with staying in large
cities (75%), of which the leaders
are: Warsaw, Poznan, Krakow and
Wroclaw.
The most frequently visited
voivodships are: Mazowieckie
(1377.0 thousand), Wielkopolskie
(449.3 thousand), Dolnoslaskie
(386.9 thousand).
Business-related visits are connected
with a higher frequency of arrivals.
54.8% of business tourists
visit Poland 3 or more times per
year. The average number of visits
was 4.7 (4.1 in 2005).
in 2006, the level of criticism
decreased, but exceeded the indicator
for all tourists total; it refers
to journeys in particular (30.1% as
compared to 24% for all tourists
total). On the other hand, the criticism
of ‘costs’ criterion dropped
(11.2% as compared to 15.5% for
all tourists total). It is worth noting
that when being on a business
trip, a company representative
Russia, Belarus,
Ukraine
EU “15” (without
Germany)
is not always aware of the total
cost of the trip (the company paid
for the conference beforehand).
Other opinions are similar: sanitary
conditions (9.4% as to 8.6%
for all tourist total), safety (8.6%
as to 9.9%), access to information
(5.7% as to 9.4%), quality of
services (2.4% as to 2.2%).
� Air travel accounted for 21.3%
(18% of arrivals in the previous
year), by car – 51.0% (65% in the
previous year), by truck – 23.7%
(10% in the previous year).
In 2007, more than 33% of business
arrivals was related to own, private
business (34% in 2006), and almost
30% was related to business on behalf
of the company (the same level as in
the previous year). In 2007, there was a
signifi cant decrease in the percentage
of people participating in congresses
and conferences (drop from 8% to 6%),
while the participation in trade fairs and
exhibition remained at the level from
the previous year (a little more than
2%). It was also another year of signifi -
New EU
countries
Overseas
countries
Total 14975 5270 4015 2495 1905 545 745
of which:
Business, business-related
4050 1750 698 743 442 144 273
Table 2. Structure of business visits in 2007 (%)
Purpose of visit Total Germany
Russia, Belarus,
Ukraine
EU “15” (without
Germany)
New EU
countries
Overseas
countries
Others
Other European
Participation in trade fairs
and exhibitions
2,3 2,2 2,2 3,2 1,4 1,3 1,0
Participation in congresses
and conferences
5,7 3,8 3,1 10,4 3,8 10,0 9,4
Own, private business 30,3 30,8 33,6 29,5 28,8 23,1 21,9
Business on behalf
of the company
29,6 28,7 20,3 36,3 33,9 23,6 47,0
Transport-related 24,1 29,1 34,0 10,1 17,6 32,5 11,8
Other business 6,9 4,6 5,3 9,5 12,8 7,0 8,9
No data available 1,1 0,8 1,4 0,8 1,8 2,5 0,0
Table 3. Structure of business visits in 2007 (estimation in thousands)
Purpose of visit Total Germany
Russia, Belarus,
Ukraine
EU “15” (without
Germany)
New EU
countries
Overseas
countries
Other European
Total 4050 1750 698 743 442 144 223
Participation in trade fairs
and exhibitions
93 39 15 24 6 2 2
Participation in congresses
and conferences
231 67 22 77 17 14 21
Own, private business 1227 539 235 219 127 33 49
Business on behalf
of the company
1199 502 142 270 150 34 105
Transport-related 976 509 237 75 78 47 26
Other business 279 81 37 71 57 10 20
No data available 45 14 10 6 8 4 0
cant increase in arrivals of drivers and
other people connected with transportrelated
services (24% as compared to
21% in 2006).
Irrespective of the type of business
tourism, the share of using hotel accommodation
is relatively big: the
percentage is highest for participants
in congresses, conferences, trade
fairs and exhibitions; lowest for those
who arrived on own, private business.
The longest stay in Poland was noted
for participants in congresses, conferences,
trade fairs and exhibitions (3.1
nights on average); stay of others does
not exceed 3 nights.
The geography of arrivals at trade
fairs, exhibitions, and at congresses and
conferences, is characterized by quite a
high concentration in several voivodships,
however, arrivals on own, private
business are spread more regularly.
Krzysztof Łopaciński PhD
President of the Board
of the Institute of Tourism
Warsaw
I. REPORT
29

30
POLISH EXHIBITION MARKET IN 2007
POLISH SCHOOL OF EXHIBITION STAND DESIGN
Polish exhibition stand design has grand traditions because it stems from the best art schools. When Poland
regained her independence, in the first half of the 20th century, the architecture of Polish exhibition pavilions,
artistic arrangement of expositions, and the form of organization of exhibition space attracted general attention
during trade fairs and exhibitions worldwide. The examples here are Polish pavilions: in Venice (still exists) and
in New York at the World’s Fair in 1939.
The turning point in the history of
exhibition stand design was General
National Exhibition in 1929 in Poznan,
whose architecture and space design
were at the highest artistic level, and
they gave rise to the Polish art of exhibition
stand design, which, until the
end of the 20th century, was considered
one of the best in the world. The
arrangement of Arts Pavilion at this
Exhibition was so modern and avantgarde,
that it was a work of art in itself.
PROF. JERZY SOŁTAN – THE FATHER OF
POLISH EXHIBITION STAND DESIGN
The father of Polish exhibition stand
design was Prof. Jerzy Sołtan, who
stayed in Paris between 1945 and 1949,
where he worked with famous Le Corbusier,
the greatest architect of the previous
century. Jerzy Sołtan was, among
others, the author of the Tropic pavilion
at the Fair in Damascus in 1955, and
the Polish pavilion at EXPO in Brussels
in 1958. The second project, however,
was not realized.
The student of Prof. Sołtan was Tadeusz
Piątek, one of the greatest Polish
trade fair designers who, together with
Prof. Zdzisław Łosiński, had the strongest
infl uence on the architectural shape
of Polish expositions at Poznan International
Fair until the end of the 20th
century.
Thanks to Poznan Fair, the Polish
school of exhibition stand design had a
chance of fulfi llment and development.
In 1966, at PIF, the idea of awarding gold
medals to the best expositions was established,
and the criteria used at that
time are still taken into consideration
when arranging exhibition space. According
to the terms and conditions of
that competition, the evaluated aspect
in the competition was the scenario of
the stand, whose “concept was clearly
and accurately defi ned and unambiguously
presented”. The composition of
space and the graphic concept had to
be characterized by the “maximum effect
with the economical use of measures
of artistic infl uence (...) and the
arrangement of exhibits must be based
on the knowledge of exhibited items
and careful realization”.
NATIONAL PAVILIONS
The essence of trade fairs of that time
were national pavilions and Polish expositions
were sector- and industry-oriented,
and focused only on one theme,
A sign of the times is that, today, the most important
criterion are the marketing aspects of the stand and
awards go to innovative architectural solutions in exhibitions
stand design and a modern design concept
which refl ects trade fair marketing in the best way.
such as machinery, heavy industry, automotive
industry, chemicals, textiles, etc.
So the designing process of that period
was based mostly on arranging vast
spaces, all of which had several thousand
square meters. For example, the
exposition of the Polish automotive industry,
designed by Tadeusz Piątek, had
5 thousand sq. m. “And this was what I
call real architecture” - stressed the designer.
“Now the design of expositions
has been atomized into a set of small
stands. Arranging vast spaces did not
trouble the designers as much as discovering
the right formula for managing
space in such a big venue. People enter
a huge pavilion and they must get the
clear picture, only later their eyes stop on
individual sectors. So it was all about the
proper choice of the concept of spatial
harmony. (…) At that time, we followed
the superior idea of spatial organization
which could refl ect the power of the
exposition. Presenting trade fairs and
exhibitions in Poland and abroad gave
us the possibility to become known in
the world of contemporary architecture”
– says Tadeusz Piątek in the interview
for the fi rst issue of “Wystawiennictwo”
(Exhibition Stand Design).
A similar defi nition of the principle
of Polish exhibitions was provided by
Prof. Łosiński, the co-founder of Polish
school of exhibition stand design, the
former Dean of the Faculty of Architecture
and Design at the Academy of Fine
Arts in Poznan, a great designer, member
of many jury panels which evaluated
stands at Poznan International Fair,
and a member of the jury of the “Stand
of the Year” competition by the Polish
Trade Fair Corporation.
Łosiński’s achievements are enormous.
For almost twenty years he designed
the outstanding pavilion of the
world, at that time, industrial leader “H.
Cegielski”; he designed the excellent art
fair “Interart”; educated many marked
trade fair designers as well as famous artists,
sculptors and painters. For Łosinski,
the most important medium in design
was light, which has a great power of
creation and “builds” the stand, thanks
to which the presented machines and
equipment become exhibits.
The history of Polish exhibitions
stand design also has many other fa-

mous names. It is hard to mention
them all, especially teachers of the next
generations of designers, like Prof. Maciej
Kysiak, who, since the mid 1970’s,
has designed more than 40 Polish economic
exhibitions abroad, more than 20
pavilions and hundreds of stands. Prof.
Kysiak is, among others, the author of
the book “Architecture of Trade Fair Pavilions
- Function, Form, Construction”.
STAND OF THE YEAR AND LEADER OF
TRADE FAIR SERVICES
Polish school of exhibition design
has not lost its attractiveness today.
The doyens and still active co-founders
have been replaced by new, perfectlyeducated
generation who has already
achieved a lot. They are the winners of
many prestigious domestic and international
competitions, including Acanthus
Aureus, which has been organized by
Poznan International Fair since 2003.
In 1998, the Polish Trade Fair Corporation
initiated the “Stand of the Year”
competition, which is continued by
Polish Chamber of Exhibition Industry.
The winners of this competition are, simultaneously,
the exhibitor, the designer
and the company which builds the stand,
because each stand is the result of co-
operation between those three entities.
One year before that, the PTFC started
to organize a prestigious competition
for trade fair service providers “Leader
of Trade Fair Services”. The idea behind
the competition is increasing the quality
of trade fair services offered to exhibitors
in order to promote trade fairs as
an effective instrument of marketing.
The most important criterion for selecting
the Leader among service providers
is the use of latest solutions, modern
technologies, materials and techniques
in designing trade fair stands. Due to
the fact that Polish Chamber of Exhibition
Industry affi liates companies which
represent a variety of branches, it has
been necessary to change the terms
II. EXHIBITION STAND DESIGN
and conditions of the competition.
Both competitions allowed for selection
of top designers and trade fair
service providers. The most frequently
awarded designs were by Magdalena
Gyurkovich, Bogusław Doba, Rafał Mroczkowski
and Adam Pulwocki, Adam Lorenc
and Jacek Napiontek – to name just
a few of the most frequent prizewinners.
Among companies, the strongest leaders
are Melinski Minuth, A-Z Zdzisław
Filipiak, Inter-Service, Koara.
MARKETING CHARACTER OF THE STAND
A sign of the times is that, today, the
most important criterion are the marketing
aspects of the stand and awards go
to innovative architectural solutions in
exhibitions stand design and a modern
design concept which refl ects trade fair
marketing in the best way.
Polish Chamber of Exhibition Industry
affi liates 42 distinguished Polish exhibition
stand design companies, which are
famous and acknowledged also abroad.
The center of contemporary exhibition
stand design industry is Poznan, where
the biggest number of trade fair service
providers is located.
Alojzy Kuca
NEW TRENDS IN EXHIBITION STAND DESIGN
The fact that walls of a trade fair stand do not have to be made of wood, aluminum, glass or composites is
known to everyone. Stand design and the quality of its execution largely influence the effects of participation in
a fair. The measure of value of the exposition is its originality and unconventionality of the used solutions.
The stand is also your sales representative,
so stand philosophy, its concept
and individual shape must utilize
the achievements of contemporary
marketing, and trade fair marketing in
particular.
ATTRACTIVENESS AND FUNCTIONALITY
Stands at B2B and B2C fairs are different.
The profi le of visitors is crucial
from the point of view of trade fair
stand design. The stand must communicate
the message of the exhibiting
company, while maintaining its practical
and functional aspects. Cozy areas for
business talks, a section for presentation
of novelties, the atmosphere which
facilitates face-to-face communication
- they are just some features of a stand
at a B2B fair.
On the other hand, space for organization
of events, easy access for visitors,
special and numerous places for talks
with the audience, easy access to press
materials, etc. will characterize a stand
at B2C fairs. In other words – attractiveness
and functionality are very important
features of a well-designed stand.
FABRIC AND BOLTS
Every three years, the world marketing
industry – the industry which supports
sales – meets in Düsseldorf at
EuroShop trade fair. It consists of four
interconnected events: EuroConcept
(design and arrangement of the point
of sale), EuroSales (merchandising
and promotion), EuroCis (communication,
information and security technology)
and EuroExpo – “fair of trade
fairs and exhibitions” – where the best
world exhibition stand design companies
present their offer in design and
31

32
POLISH EXHIBITION MARKET IN 2007
construction of trade fair stands. It is
where you can see the latest technologies,
designs and ideas used in trade
fair marketing. It is enough to mention
the tension fabric structure – a highly
popular technology used in American
exhibitions stand design. It expands the
stand construction possibilities by a variety
of shapes, which would be impossible
to achieve when using traditional
materials. Tension fabric structures are
easy to transport, to assemble, and are
perfect as a decorative element during
various events, and as an instrument of
visual merchandising.
Interesting arrangements of stands
can be achieved by using thin, tubular
aluminum profi les with fabric spread on
them. It allows for construction of light
and stylish walls or special fi gures with
surfaces made exclusively of fabric. The
fabric can be dyed in proper colors or
can be printed according to the wishes
of the client.
Another interesting idea is the construction
of walls, frameworks or ceilings
made of profi les connected with
locks, which allow for achieving a variety
of angles. So far such a lock was
a cube with threaded holes for bolts.
The latest modifi cation has changed its
shape into a ball, which increases its
esthetic quality.
Exhibitors more frequently utilize
multimedia and audio-visual effects
– plasma screens, LCDs, interactive kiosks,
light curtains, LED screens.
At the same time, events, which accompany
presentations at trade fairs,
are also elements of participation in
fairs. They attract visitors to the stand
and strengthen the brand. Concerts,
body painting, virtual games, competitions,
fashion shows, etc. are used for
this purpose.
FOCUS ON AND INTERESTING IDEAS FOR
COMMUNICATION WITH THE CLIENT
Since the beginning of the 1990’s,
the trade fair in Düsseldorf has been
visited by numerous Polish designers
and trade fair stand contactors because
everything that happens in the world of
exhibition stand design, starts at EuroExpo.
For the last several years, we
have also had Polish stands at that fair.
This year, Poland was represented by
Melinski Minuth and Inter-Mark from
Poznan, and Koara from Warsaw.
- It is a true festival of creativity and
designers go out of their way to fi nd ide-
Interesting arrangements of stands can be achieved by
using thin, tubular aluminum profi les with fabric spread
on them. It allows for construction of light and stylish
walls or special fi gures with surfaces made exclusively
of fabric. The fabric can be dyed in proper colors or can
be printed according to the wishes of the client.
as for an unconventional way of presentation
of their company philosophy. The
slogan – communication with the client
at the stand – is the key issue for trade
fair companies and this was clearly noticeable
at this year’s trade fair – says
Andrzej Meliński, and stresses that
the gross of attention went not to the
high quality of construction, modern
elements, unorthodox furniture, or the
perfection of construction, but rather to
the ideas. It all came down to transporting
clients to another, separate world,
which was the avant-garde construction
and design of the stands. Attention was
paid to communication with visitors
though senses and entering their world
of feelings and experiences, in order to
draw their attention to the stand.
That is why, at EuroExpo 2008, there
were many stands which were so unconventional,
that they resembled futuristic
visions rather than concrete trade fair
stands. However, they attracted attention.
The dominating features were open
forms; wide, open access to the expositions;
lack of barriers or limitations of
any kind. The fi rst objective of today’s
design is focus on and interesting ideas
for communication with the client. It is
not a new trend, however, it has become
one of the utmost importance.
Still the direction of development
taken by the worldwide exhibition stand
design is the unusual use of commonly
accessible materials. Grzegorz Siwek
from Koara says – I have followed this
trend in Düsseldorf for many years;
this trend is alive, creative, and it is on
the increase. Playing with traditional
materials sometimes results in surprising
effects. And all this to be different
from the competition and stay in the
memory of clients for good. Andrzej
Meliński adds that known materials,
used in a new way, have the ability to
create remarkable forms. For example,
stands where the basic construction element
was a cloud of balloons, a wall
made of profi les, unorthodox lighting or
sound effects, which have been rather
avoided so far.
The trade fair stand is a message to
the client and there are no limits to the
imagination in this case. According to
Meliński, this is what exhibitors at EuroShop
wanted to communicate to visitors,
who are their potential clients. As
usual, an important role was played by
light effects, unusual combination of
colors, background lights and play of
colors. This year, following the world
trend, there was an increase in the use
of LED lights, which give the possibility
of creating a variety of effects, while
being energy-saving and durable at the
same time.
KALEIDOSCOPE OF COLORS
Trade fairs and exhibitions are a kaleidoscope
of colors but the predominant
trend is the use of contrasts, especially
the classic combination of black and
white.
The world industry of supporting
sales and marketing again presented
new trends, creative ideas and concepts
for the future. For how long? It is
diffi cult to say, but let us hope at least
that we will see all that at Polish trade
fairs and exhibitions.
Alojzy Kuca

CRITERIA OF SELECTING
APPROPRIATE TRADE FAIR EVENT
Improperly conducted process of
selection generates unnecessary high
costs connected with trade fair activity.
In consequence, the exhibitor starts to
believe in low effectiveness of trade fair
marketing, which forms his negative attitude
to the “institution of trade fairs”.
In order to avoid this, it is worth following
a set of recommendations which
may minimize the risk of failure resulting
from participation in a wrongly-selected
event.
DEFINED CRITERIA
Selection of a trade fair or exhibition
mostly comes down to defi ning criteria,
according to which the selection will be
made, and then using them to make the
right decisions. Among the basic determinants
of selection there are, above
all, the objectives of trade fair activity
and the “parameters” of the event itself,
such as its theme, range, expected
number of participants (exhibitors and
visitors), and the program of accompanying
events.
Before selecting an event, the exhibitor
must be aware of the objectives,
which he wants to realize through
participation in a fair or exhibition. It is
because contemporary trade fairs and
exhibitions are a multifunctional form
of marketing communication, which allows
for the realization of many objectives
at the same time. When participating
with one’s own stand, one can,
among others: demonstrate the presence
of the company on the market;
emphasize its position in the industry;
present new products and learn about
the reaction of clients to the products
already launched on the market; create
or strengthen the company or brand image;
draw the attention of the media to
the presented offer. The exhibitor, however,
must remember that, out of many
possible objectives, only some may be
realized during several trade fair days.
B2B TRADE FAIRS
The trend of more and more specialized
trade fairs, which has been observed
for many years, resulted in the
situation that, at present, there is no
sector which does not have its own fair
or exhibition (organized domestically or
abroad). Such events, targeted at professionals,
are called B2B fairs (business-to-business).
They attract people
who, professionally or privately, deal
with a given (often very narrow) fi eld.
For the future exhibitor, who does not
have extensive experience in trade
fair activities, fi nding such an event
may cause a certain problem. Making
a decision about selecting trade fairs
optimal for the company requires gathering
current information on possible
alternatives which can be taken into
consideration. In order to deal with this
problem, the future exhibitor should
use the commonly accessible sources
of information. Among them, it is worth
looking at:
� trade magazines;
III. TRADE FAIR MARKETING. RESEARCH
One of the key elements of the process of preparing for participation in trade fairs and exhibitions is selecting
the event, the participation in which will allow the future exhibitor to achieve all desired marketing objectives.
Making a wrong decision connected with participation in a wrongly-selected fair wastes the effort of people,
who spend several months creating the stand and organizing the participation in the event.
� institutions connected with the
exhibition industry (e.g. Polish
Chamber of Exhibition Industry,
representatives of foreign trade
fairs in Poland);
� printed promotional materials
published by trade fair organizers
(catalogues, programs, brochures)
and trade fair advertisements in
the media;
� websites of trade fair organizers
and subject-specifi c portals
dedicated to trade fairs and exhibitions.
Also experiences of company employees
should be taken into consideration;
experiences which result from
previous participation in trade fairs or
exhibitions (as exhibitors or visitors).
The exhibitor, on the basis of gathered
information, may shortlist events
which may be interesting and suitable
for him. When making a choice, in the
pre-selection stage, the exhibitor should
take into consideration most of all: the
profi le (detailed theme) of the fair, range
SELECTION OF TRADE FAIRS
WHEN MAKING A CHOICE, IN THE PRE-SELECTION PHASE,
THE EXHIBITOR SHOULD TAKE INTO CONSIDERATION MOST OF ALL:
� the profi le (detailed theme) of the fair,
� range of its infl uence,
� the possibility of reaching established and prospective target groups,
� date of the event, (which limits the time span of preparations),
�
expected costs of participation (which, in the case of foreign trade fairs,
may be high). Within this last criterion, consideration must be taken of
both direct costs (resulting from the rent of exhibition space, design
and construction of the stand, its assembly, accommodation and food
for staff) and indirect costs (including, for example, the cost of travel of
company representatives to and from the fair, insurance and security of
the exposition).
33

34
POLISH EXHIBITION MARKET IN 2007
of its infl uence, the possibility of reaching
established and prospective target
groups, date of the event, (which limits
the time span for preparations),
expected costs of participation (which,
in the case of foreign trade fairs, may
be high). Within this last criterion, consideration
must be taken of both direct
costs (resulting from the rent of exhibition
space, design and construction
of the stand, its assembly, accommodation
and food for staff) and indirect
costs (including, for example, the cost
of travel of company representatives to
and from the fair, insurance and security
of the exposition).
MARKET POSITION OF TRADE FAIRS AND
EXHIBITIONS
When we know certain “parameters”
of the short-listed events, which refer
mostly to previous editions, we can
defi ne their position on the exhibition
RECOMMENDED TRADE FAIRS
AND EXHIBITIONS
Before making a decision concerning
the selection of a particular
fair or exhibition, it is worth
checking if they are recommended
by Polish Chamber of Exhibition
Industry.
The basic condition for being
awarder the certifi cate Exhibition
Recommended by PCEI is fulfi lling
the established criteria. The basic
ones include the audit of trade fair
statistics according to an international
standard, proper experience
in the exhibition market, quality
and culture of provided services
and activities complying with the
Articles of Association of PCEI.
Selecting trade fairs and exhibitions
organized by companies
affi liated with PCEI, or exhibitions
recommended by PCEI, guarantees
the highest level of services.
THE MEDIA
From the point of view of image-related objectives of the exhibitor, an important
aspect is the coverage of the event in the media. That is why, when making
a decision about selecting a trade fair or exhibition, it is worth noting the media
patrons of the event (their number, type of represented media and the their
range), and also the scale of promotion of the event conducted in the media.
market. The most important fi gures,
which characterize contemporary trade
fairs and exhibitions are the number of
participants (measured by the number
of exhibitors and visitors, divided into
domestic and foreign), and the interest
among enterprises from a particular
sector (measured by the total number
of trade fair stands and the size of the
rented exhibition space). Also important
are the traditions of a particular
trade fair center (measured by the
time of operation on the market of a
particular organizer, number of events
organized in the past), and the professionalism
of services provided for the
clients (participants of an event). It is
also worth taking a look at the data of
the members of PCEI, since the information
provided by them is reliable,
because it is verifi ed in an annual statistical
audit.
From the point of view of imagerelated
objectives of the exhibitor, an
important aspect is the coverage of
the event in the media. That is why,
when making a decision about selecting
a trade fair or exhibition, it is worth
noting the media patrons of the event
(their number, type of represented media
and their range), and also the scale
of promotion of the event conducted
in the media.
Contemporary events are called fairs
of scientifi c and technical thought because,
apart from exhibiting, an important
aspect for exhibitors and visitors
is the possibility of gaining specialized
knowledge and exchanging experiences
in a narrow group of professionals,
which is available during the fair. Due
to this fact, when selecting a trade
fair or exhibition, one should analyze
the program of accompanying events.
Among such events, important from
the point of view of benefi ts which
the future exhibitor may gain, there
are above all: business conferences
and seminars which gather specialists
from a given sector, meetings of professional
and economic organizations,
and all kinds of presentations. Among
the events accompanying trade fairs,
it is worth looking at all forms of competitions
organized during the fair or
exhibition. Prizes awarded to products
or stands during such competitions
may become an important element,
which can be used in promotional activities
of the exhibitor conducted after
the event. However, only the prizes
which enjoy high prestige are vital for
marketing.
Selecting an optimal - for a particular
exhibitor – trade fair event is one of the
most crucial decisions, which must be
taken in relation to trade fair marketing.
Putting a lot of effort into the selection
process many months before the date
of the event will signifi cantly reduce
the risk of unsuccessful participation in
a fair or exhibition. Participation which,
with high fi nancial outlay which must
be spent on participation in contemporary
trade fairs, may fail to utilize their
great marketing potential.
Marcin Gębarowski PhD
Department of Marketing
Rzeszow University of Technology

TRADE FAIR EDUCATION
AT TERTIARY INSTITUTIONS IN POLAND
Educational programs in trade in trade fair marketing at tertiary institutions in Poland
No. City/tertiary institution Contact details
1. KATOWICE
Karol Adamiecki University of
Economics
Faculty of Economics
Department of Markets and
Consumption
Bogucicka 14,
PL-25-226 Katowice
2. KIELCE
Kielce Swietokrzyska Academy
Faculty of Management and
Administration
Department of Management
Żeromskiego 5,
PL-25-406 Kielce
3. KRAKOW
University of Economics
Faculty of Management
Department of Commerce and
Market Institutions
Offi ce Vice-Chancellor for
Student Affairs and Education,
Main building,Room124
Rakowicka 27
PL-31-510 Krakow
4. LODZ
University of Lodz
Faculty of International and
Political Studies,
Department of International
Marketing and Distribution
Składowa 41/43,
PL-90-127Lodz
5. POZNAN
University of Economics
Faculty of International
Business and Economics
Department of International
Trade
Faculty of Management
Department of Marketing
Strategies
Collegium Altum
VI Floor, Room 726
Niepodległości Street 10
Pl-60967 Poznan
6. RZESZOW
University of Technology
Faculty of Management and
Marketing
Department of Marketing
Powst. Warszawy 8,
PL-35-959 Rzeszow
Prof. Zofi a Kędzior
kmiu@ae.katowice.pl
rynkon@ae.katowice.pl
Grzegorz Maciejewski PhD
greg@ae.katowice.pl
Barbara Kucharska PhD
bkuchar@ae.katowice.pl
Tel/fax +48 32 257 73 33,
Tel. +48 32 257 73 32
Prof. Andrzej Szplit
a.szplit@plusnet.pl
zarzadzanie@pu.kielce.pl
Tel. +48 41 349 66 77
+48 41 349 66 14
Prof. Andrzej Szromnik
Vice-Chancellor for Student
Affairs and Education
Tel. +48 12 293 58 30,
Fax +48 12 293 50 76.
pro_student@ae.krakow.pl
Head of Department of
Commerce of Market
Institutions
Tel. +48 12 293 52 83
Fax +48 12 293 50 45
szromnia@ae.krakow.pl
Home +48 12 635 16 34
Mobile +48 601 50 44 47
Prof. Tomasz Domański
tomdom@uni.lodz.pl
Tel. +48 42 630 17 69,
+48 42 630 12 24
Prof. Henryk Mruk
h.mruk@ae.poznan.pl
Tel. +48 61 854 37 70
Marek Zieliński PhD
m.zielinski@ae.poznan.pl
Tel. +48 61 854 37 75;
Grzegorz Leszczynski PhD
g.leszczynski@ae.poznan.pl
Tel. +48 61 854 37 69
Marcin Gębarowski PhD
marcing@prz.rzeszow.pl
Tel. +48 17 865 16 71
+48 17 865 14 74
Name of studies (course,
seminar)
Economics,
Specializations:
Domestic and International
Business Communication,
Distribution and Sales on
Domestic and International
Markets
Department: Management
Specializations: Marketing
and Exhibition Industry
Department: Management
Specialization:
Sales Management in
Production and Commerce
Lectures on trade fairs
within the program of
several courses, like
International Relations (no
separate course on trade
fairs and exhibitions
Graduate Seminar
- International Relations
Communication and
Promotion in Business
Lectures on trade fairs
within the Management
and Marketing course
Lectures and tutorials
on trade fairs within
Management and
Marketing Course
Optional course for all
specializations at the
Faculty of Management
(3rd year)
Type of studies Subjects
Intramural and
extramural
Postgraduate
Graduate intramural
and extramural
Intramural and
extramural
III. TRADE FAIR MARKETING. RESEARCH
Participants
(target group)
Market Institutions Students of intramural
and extramural
programs
Functioning and
Organization of Trade Fairs,
Strategy of Promotion,
Legislation vs.
Communication and
Promotion,
Presentations and Public
Appearances,
Planning Marketing
Activities,
Direct Marketing and CRM,
Marketing Controlling,
Public Relations,
Market Analysis,
Art of Communication
Trade Fairs in Market
Economy,
Market Institutions,
Undergraduate and
graduate seminars
(undergraduate and
graduate papers on
exhibitions – approx. 5
per year)
Author of “Trade Fairs
and Trade Fair Services
in Marketing Strategy of
Companies” and “Territorial
Marketing. City and Region
in the Market” (2007)
Intramural Territorial Marketing,
Strategic Marketing
(Strategy of Promotion,
Market Communication)
Intramural Positioning a city as a
trade fair and congress
center
Employees of Marketing
and Sales Departments
Students of intramural
and extramural
programs
Students of intramural
program
Students of intramural
program
Students of intramural
program
Postgraduate Trade fairs Employees of
Marketing Departments
Intramural Basics of Marketing,
Strategy of Promotion
Intramural Basics of Marketing,
Strategy of Promotion
Students of intramural
program
Students of intramural
program
Intramural Trade fairs and Events Students of intramural
program
Sales Management Postgraduate Trade fairs and Events Employees of Purchase,
Sales and Marketing
Departments
Marketing Strategies on
B2B Market
Department: Management
Specialization:
Marketing Management
The subject of trade fairs is
available as the topic of a
graduate seminar
Postgraduate
Graduate intramural
and extramural
Graduate intramural
and extramural
Trade Fairs and Economic
Exhibitions
Aspects of Preparing for
and Realizing Participation
in Trade Fairs
Students of intramural
and extramural
programs
Students of intramural
and extramural
programs
No of hours
/ language
Notes
8 h. / Polish 1 edition
per year
2th edition
(2005/6)
30 h.
30 h.
30 h.
15 h.
15 h.
15 h.
15 h.
15 h.
30 h.
15 h.
30 h. / Polish
30 h. / Polish
30 h. / Polish
1 edition per
year
1th edition
(2005/6)
30 h. / Polish 1 edition per
year
6th edition
(2005/6)
6 h. / Polish 1 edition per
year
2th edition
(2005/6)
6 h. / Polish 1 edition per
year
2th edition
(2005/6)
30 h. / Polish 1st edition
6 h. / Polish 1st edition
30 h. / Polish
3rd edition
2-3 graduate
papers every
year
35

36
POLISH EXHIBITION MARKET IN 2007
7. WARSAW
Warsaw School of Economic
Collegium of Management and
Finance
Faculty of Market and
Marketing,
Faculty of International
Business,
Faculty of Standard of Living
and Consumption
Collegium of World Economy
Institute of International
Management and Marketing
Building F
Niepodległości 162,
PL-02-554 Warsaw
8. WARSAW
Leon Kozminski Academy
of Entrepreneurship and
Management
Faculty of Marketing
Jagiellońska 59
PL-03-301 Warsaw
9. WROCLAW
University of Business
Department of Economy and
Management
Faculty of Commerce and
Marketing
Fabryczna 14
PL-53-609 Wroclaw
Prof. Lechosław Garbarski
lgarbar@sgh.waw.pl
Tel. +48 22 519 21 37
Prof. Ireneusz Rutkowski
irutko@sgh.waw.pl
Prof. Andrzej Sznajder
asznajd@sgh.waw.pl
Prof. Jolanta Mazur
jmazur2@sgh.waw.pl
Teresa Dudzik PhD
tdudzi@sgh.waw.pl
Ewa Baranowska-Prokop
ebarano@sgh.waw.pl
Prof. Elżbieta Duliniec
edulin@sgh.waw.pl
Prof. Marcin K. Nowakowski
manow@sgh.waw.pl
Prof. Tomasz Gołębiowski
tgoleb@sgh.waw.pl
Mirosława Janoś-Kresło PhD
mjanos@sgh.waw.pl
Prof. Lechosław Garbarski
lech@wspiz.edu.pl
Tel. +48 22 519 21 37
Prof. Anna Olejniczuk-Merta
merta@wspiz.edu.pl
Magdalena Krzyżanowska PhD
mkrzyz@wspiz.edu.pl
Teresa Taranko PhD
– teresataranko@o2.pl
Prof. Mirosława Pluta-
Olearnik,
mirapol@poczta.onet.pl
Tel.+ 48 71 333 11 02,
+48 71 333 11 12.
Lectures on trade fairs
within the program of
several courses, like
International Relations (no
separate course on trade
fairs and exhibitions)
Lectures on trade fairs
within the program of
several courses, like
International Relations (no
separate course on trade
fairs and exhibitions)
Lectures on trade fairs
within the Management
and Tourism and Recreation
courses (no separate
course on trade fairs and
exhibitions)
The subject of trade fairs
is available as the topic
of a undergraduate and
graduate seminars
Intramural and
extramural
Intramural and
extramural
Undergraduate and
graduate
Undergraduate and
graduate
Marketing,
International Marketing,
B2B Marketing,
Service Marketing,
Marketing in Trade
Marketing,
Promotion / Marketing
Communication,
Service Marketing,
Marketing Research,
Euromarketing
Basics of Marketing,
Promotion / Marketing
Communication,
Business Tourism,
Territorial Marketing,
Trade Fair Marketing
(optional lecture)
Aspects of Organization of
Trade Fairs and Trade Fair
Marketing
Marketing and Sales Postgraduate Professional Preparation for
Participation in Trade Fairs
Polish Chamber of Exhibition Industry, Glogowska, 60-734 Poznan, tel +48 61 866 15 32, 869 22 45, fax. +48 61 866 10 53
e-mail: info@polfair.com.pl, m.lukaszewicz@polfair.com.pl, halina.trawa@polfair.com.pl, www.polfair.com.pl
Lack of suffi cient knowledge of trade
fair marketing among domestic exhibitors
is one of the main reasons why they
make frequent mistakes. That is why, it
is essential to educate future participants
of events (students above all) within the
framework of properly organized trade
fair education. This process, realized on
a very high level, and taking into consideration
the current market expectations,
is not an easy task. It is so because the
subject matter of classes should cover
diversifi ed aspects connected with organization
and realization of participation
in trade fairs. What is more, special attention
must be paid to the practical dimension
of trade fair marketing, and the
didactic process must by conducted by
people who understand the essence of
contemporary trade fairs and exhibitions.
TRADE FAIR EDUCATION – A GOOD INVESTMENT
On the basis of gained experiences,
it may be said that even slight popularization
of trade fair education increases
the interest of students in the subject
of trade fairs. The consequence of
such situation is the increasing number
of majors in many aspects of trade fairs
and exhibitions. Also the awareness of
the necessity of professional approach
to the organization of participation in
fairs and exhibitions among students
is growing. This fact is confi rmed by
discussions conducted with students
who, upon returning from trade fairs,
point out many defi ciencies existing in
the marketing activities of exhibitors.It
this context, we should refer to the listing
presented above. The conclusions
are that the domestic trade fairs education
is developing at too slow a pace.
Students of intramural
and extramural
programs
Students of intramural
and extramural
programs
Students of intramural
and extramural
programs
Undergraduates and
graduates
Students of intramural
graduate
Employees of
Marketing Departments
and others
1 h. / Polish
1 h. / Polish
4-6 h. / Polish
8 h. / Polish
2-3 graduate
and
undergraduate
papers every
year
3 editions
2006-2008
Still only few tertiary institutions offer
classes on trade fair marketing. What is
more, trade fairs are presented within
the program of courses which cover a
much wider fi eld, which results in too
little attention devoted to them. That
is why, the idea of propagating trade
fair education should still be advocated
among tertiary institutions and among
economic organizations. In order to accomplish
this task, the involvement of
tertiary institutions, as well as all enterprises
which form the exhibition industry,
is necessary.
Marcin Gębarowski PhD
Department of Marketing
Rzeszow University of Technology

CONGRESSES AND CONFERENCES
AS A NEW TRADE FAIR TREND
The example here are trade fairs and
exhibition, where the effect of convergence
of various forms of communication
takes place, also those forms from
outside of the business meetings category.
One of the types of such business
meetings are conferences which may
be used as an instrument of communication
in business-to-business relations
in two ways: directly and indirectly.
Both trade fairs and conferences as
instruments of communication are not
discussed enough in publications on
business-to-business marketing. That is
why, this article presents conferences
and their role in communication on the
market of industrial goods, and preferences
of visitors concerning trade fair
conferences.
BUSINESS MEETINGS IN B2B RELATIONS.
Taking a look at Kotler’s traditional
division of instruments of marketing
communication (personal sales, sales
promotions, advertising, direct marketing,
and public relations) 1 from the angle
of business-to-business relations,
one can notice that this classifi cation
also needs to include business meetings
2 . It is a set of communication instruments
which are characterized by
communication based on the model:
several-to-group, in which one or a few
company representatives communicate
the message to a group of people. It
is a form between personal sales activities
and mass promotion activities.
That is why, business meetings combine
the features of those two types
of activities. From the functional angle,
business meetings allow for combining
the informative role of public relations
and direct marketing with the task of
building relations, which is attributed to
personal sales.
ROLE OF CONFERENCES IN MARKETING
COMMUNICATION
One of the types of business meetings
are conferences which – as it has
already been mentioned – may be used
as an instrument of marketing communication
in business-to-business
relations in two ways: directly and indirectly.
In the fi rst case, the company
which originates the message provides
speakers for a conference organized by
another organization, or organizes the
conference by itself.
In the second case – the company
participates as the sponsor of the conference,
usually in order to increase
brand awareness; stabilize, strengthen
or change brand image; on the assumption
that the positive image will be applied
to the brand of the sponsor3 . In
economic literature, conferences are
approached mostly from the point of
III. TRADE FAIR MARKETING. RESEARCH
The decreasing importance of indirect instruments of promotion and the growing importance of emotions in
business in the recent years have resulted in the development of the sector of business meetings, frequently
referred to as MICE (meetings, incentives, conventions, events/exhibitions). Business meetings are a crucial
element of marketing activities, especially in business-to-business relations. Activities listed in the “business
meetings” category are not separable – each of them may be used separately, and using one does not exclude
the simultaneous use of others.
view of business tourism, and not from
the possibility of utilizing this instrument
in integrated marketing communication
of companies in business-to-business
relations.
Looking at marketing activities of companies
on the business market, it can be
observed that conferences are becoming
more and more popular, especially those
organized during trade fairs. Factors infl uencing
the growth of popularity include
infrastructure in particular, which is offered
by the trade fair operator, and which
is necessary for proper organization of a
conference. Attractiveness of trade fair
conferences is usually increased by the
trade fair of a particular sector, which
takes place at the same time. However,
one must remember about a different
role played by conferences organized
by the trade fair operator in order to increase
the attractiveness of the fair and
Draw. 1. Comparison of opinions of exhibitors and visitors on communication preferences
trade fair offer
conversation
advertising materials
business cards
Source: authors on the basis of research results
stand design
trade fair cataloque
stand location
Visitors Exibitors
marketing events
conferences / sem
banquet / dinner
37

38
POLISH EXHIBITION MARKET IN 2007
Draw. 2. Sample structure according to the frequency of participation in trade fairs
Source: authors on the basis of research results
Draw. 3. Structure of respondents according to the distance covered in order to participate in the fair
Source: authors on the basis of research results
0-1 conference 2-3 conferences
4-5 conferences more than 5 conferences
Poznań up to 100 km
more than 500 km
conferences organized during the fair by
exhibitors in order to strengthen or increase
the variety of instruments of communication
with visitors.
TRADE FAIR CONFERENCES IN POLAND
The research on trade fair conferences
has been conducted by the authors
as a consequence of observing European
tendencies and research projects
on the role of trade fair operators in Poland
4 . Seminars or sector conferences
are the example of an activity which
has not yet found a wide audience in
Poland 5 . It is a reversed situation to the
one existing at trade fairs organized in
Western Europe. This type of meetings
is treated as an element which integrates
the sector and the possibility to
gain up-to-date and professional knowledge,
often free of charge.
In 2006, research was conducted,
whose objective was to create a model
of trade fair communication 6 . The research
included the participants in the
from 101 km to 300 km
from 301 km to 500 km
biggest B2B trade fairs in Poland (450
visitors and over 650 exhibitors). The
respondents evaluated the role of individual
forms of communication in the
process of trade fair communication,
which is presented in Drawing 1.
Analyzing the results, one can take
note of the fact that exhibitors gave
higher scores to particular forms of
communication than visitors did. The
exception here are marketing events
and trade fair conferences, whose role
in trade fair communication was evaluated
higher by trade fair visitors than by
representatives of exhibiting companies.
It is also surprising that both categories,
in comparison with other elements,
were evaluated surprisingly low
by trade fair participants, despite emphasizing
the importance of both marketing
events related to the emotional
marketing 7 , and trade fair conferences
in trade fair marketing. It is possible that
such evaluations result from wrong adjustment
of conferences to the expec-
tations of visitors concerning organized
business meetings. Due to the lack of
research in this fi eld, it is not known
what those expectation really are. On
the basis of research conducted among
the participants in trade fairs in Poland
one can only conclude that the expectations
concerning communication with
exhibitors depend of the qualities of
visitors: position in the company, effort
put into getting to the fair (understood
as the distance covered) 8 , and experience
resulting from the number of
conferences in which they participate
during a year 9 .
The above-mentioned research
among the participants in B2B trade
fairs showed that exhibitors do not
appreciate the potential of trade fair
conferences since they evaluate their
usefulness even lower than visitors.
Thus, we assume that the development
of trade fair conferences in Poland will
be simultaneously supported by two
factors: international trends and rising
expectations of visitors.
PARTICIPANTS IN TRADE FAIR
CONFERENCES – RESEARCH RESULTS.
The research was conducted among
the visitors of International Ecological
Fair POLEKO in 2006, in which 1 024 exhibitors
from 23 countries and approximately
21 000 visitors participated10 .
The choice of the fair, where the research
was conducted, was determined
by the rich and diversifi ed program of
conferences and seminars organized by
the trade fair operator, exhibitors, trade
chambers and scientifi c institutions11 .
(from the editor – there are quite many
trade fairs and accompanying events on
this subject in Poland so professional
visitors were able to participate in many
such events. It proves that the selection
of respondents was correct).
Draw. 4. Objectives of participation in trade fair
conferences
17,5
Meeting people from the industry
which I have met previously
26,3
Meeting people from the industry
56,2
Gaining factual knowledge
Source: authors on the basis of research results

Table 1. Trade fair conferences in the opinion of visitors at B2B fairs - % answers
When analyzing the division of the respondents
according to the frequency
of participation in trade fair conferences
in one year, four groups were differentiated,
and they are presented in Drawing
2.
Almost every fourth respondent
(19%) does not participate at all, or participates
in one conference/seminar in
a year. The largest group (40%) of the
respondents declares participation in 2
or 3 such events in one year. Every fi fth
respondent, who can be referred to as
“very experienced”, participates in 5 or
more conferences in one year.
The clear majority of the surveyed
visitors (47%) covered the distance
from 100 to 300 km in order to participate
in the fair. Almost every tenth person
covered the distance of up to 100
km for the same purpose, and 14% of
the respondents were inhabitants of
Poznan (Drawing 3).
The largest group of respondents
were white-collar workers (44%) and
department heads (29%). Company
owners (15%) and representatives of
local authorities (9%) accounted for a
smaller percentage of the respondents.
The remaining 3% were blue-collar
workers and students.
IMPORTANCE OF CONFERENCES
ACCORDING TO VISITORS.
The research results show great
importance of trade fair conferences.
Every second respondent claimed that
trade fair conferences are the magnet
which attracts visitors to the fair (Table
1). The interest in this form of communication
may be proven by the fact
that as many as 65% of the visitors
want to receive the program of confer-
ences which are organized during the
fair before the event starts. 56% of the
respondents declared the possibility of
changing their plan of visit at the fair if,
during the visit, they fi nd out about an
interesting conference. Trade fair conferences
look slightly less impressive
in comparison with trainings, seminars
and conferences, in which the visitors
participate outside the fairs – this was
the opinion of 43% of the respondents.
Only 25% had the opposite opinion and
assessed conferences organized at
trade fairs as more valuable.
EXPECTATIONS OF VISITORS CONCERNING
TRADE FAIR CONFERENCES
The visitors perceive trade fair conferences
especially as the source of factual
information. To a lesser degree, they
treat them as the possibility of meeting
people from a given sector and meeting
people which they have met previously,
which is presented in Drawing 4 12 .
The respondents, when participating
in a conference, pay more attention to
the possibility of gaining practical technical
information. They also expect that
the presented knowledge will mostly refer
to novelties rather than to solutions
which have already been implemented
(Drawing 5).
In relation to the preferred character
of information, the surveyed trade
fair visitors expect that the knowledge
III. TRADE FAIR MARKETING. RESEARCH
Don’t agree No opinion Agree
conferences during trade fairs are the magnet which attracts visitors 29% 21% 50%
conferences during trade fairs are more valuable than trainings and conferences, in which I participate
outside fairs
43% 36% 21%
If, during the visit at the fair, I learn about an interesting conference, I change the plan of my visit in order to
participate in it
32% 12% 56%
I want to receive the program of trade fair conferences before the fair 26% 9% 65%
Source: authors on the basis of research results
Table 2. Expectations of visitors concerning speakers
Category Evaluation
Factual knowledge 3,93
Clarity of presentation 3,75
Communication skills 3,67
Source: authors on the basis of research results
should be shared by practitioners rather
than by scientists. They also expect that
conferences will be more frequently run
by domestic speakers (Drawing 6).
Visitors at B2B trade fairs expect
mostly factual knowledge from the
speaker during a trade fair conference
(Table 2). Communication skills and clarity
of presentation are slightly less important
in comparison to this aspect.
MANAGERIAL IMPLICATIONS
MICE sector in Poland is relatively
young and, thus, it has not been studied
enough. Not listening to recommendations
of specialists very often leads to
improper organization of a conference,
which should include several stages
which are: defi ning conference objectives,
defi ning target groups, defi ning
the budget and selecting speakers. The
Almost every fourth respondent (19%) does not participate
at all, or participates in one conference/seminar
in a year. The largest group (40%) of the respondents
declares participation in 2 or 3 such events in one year.
Every fi fth respondent, who can be referred to as “very
experienced”, participates in 5 or more conferences in
one year.
conference organizer also should not
forget about the proper promotion of
the event among prospective participants.
After the conference, it is also
worth measuring its effectiveness, i.e.
measuring to what extent the assumed
objectives were achieved. Talks with
participants in the conference, even
those informal ones, are an important
source of suggestions and advice,
which may become helpful when organizing
another conference.
The presented research results
may be a suggestion for organizers
39

40
POLISH EXHIBITION MARKET IN 2007
Draw. 5. Preferences of visitors towards the character of information communicated during trade fair conferences
practical
technical
novelties
employess of scientifi c
and research institutions
Poles
35,91
of trade fair conferences – both trade
fair operators and exhibitors. Visitors
treat trade fair conferences especially
as the source of knowledge and, to a
lesser degree, as an event in the sector.
The knowledge communicated by
domestic – in particular – speakers (an
exception here are people who participate
in conferences frequently – this
group rather expects foreign speakers)
should contain practical information on
novelties. A conclusion can be drawn
here by conference organizers, who
should concentrate on preparing the
conference program at a high level and
61,2 38,98
55,75
58,06
Source: authors on the basis of research results
64,02
44,25
41,94
Draw. 6. Expectations of trade fair visitors concerning speakers at trade fair conferences
Source: authors on the basis of research results
61,94 38,06
practitioners
from companies
foreigners
theoretical
business
already
implemented
should not treat a conference as a marketing
event.
The organizer of a conference during
trade fairs may treat it as an instrument
of communicating the image of a specialist.
It may be supposed that trade
fair conferences should be treated as an
instrument of building relations between
the organizer and the participant.
Grzegorz Leszczyński PhD
Marek Zieliński PhD
Department of Marketing Strategies
Poznan University of Economics
Trade Fair Analysis Center
NOTES
1 P. Kotler, Marketing Management, Analysis,
Planning, Implementation and Control, Prientice-Hall
1994, p. 545.
2 G. Leszczyński, Communication in businessto-business
relations, Marketing Communication
Strategies, B. Pilarczyk (ed.), Poznan University
of Economics, Poznan 2007
3 International Marketing Review, Vol. 14 No.
3, 1997, pp. 145-158.© MCB University Press,
0265-1335
4 Results can be found in reports published in
Forum Targów
5 During trade fair conferences and seminars
visited by the authors, in few cases the audience
exceeded 10 people. This subject remains
in the scientifi c interest of the authors.
6 M. Zieliński, Trade show as a means of communication,
Marketing Communication Strategies,
B. Pilarczyk (ed.), Poznan University of
Economics, Poznan 2007
7 Trade Fair Marketing, A. Kuca i H. Mruk (ed.),
Polish Trade Fair Corporation, Poznan 2006.
8 Exhibition/Fairs Visitor Survey Report, Centrex
2003-2004
9 P. Rosson, R. Seringhaus, Firm Experience
and International Trade Fairs, Journal of Marketing
Management, 17, 2001, pp. 877-901.
10 www.poleko.mtp.pl/pl
11 According to the survey conducted by the
trade fair organizer, 13% of the respondents
declared the willingness to participate in conferences
as the main reason for visiting the
fair.
12 Respondents were asked to divide 100%
between the objectives of participation in the
fair in such a way, as to represent their importance

VISITORS AT B2B FAIRS
Trade fair organizers are more
and more convinced that it is the
number and type of visitors, and
not exhibitors, that decides about
the success of individual trade
fairs. So attracting this appropriate
trade fair audience is becoming
the priority for the trade fair
operator. Thus, we can justly ask if
this so-called “orientation towards
the visitor” also occurs within
the group of exhibitors 1 . Do they
take the preferences of visitors
into consideration when planning
participation in trade fairs?
Do they know who will visit their
stand, and who and how should
be encouraged to do so?
Asking these questions seems perfectly
reasonable in the light of conclusions
drawn from the research by Ph.
Kreindler and G. Rajguru, who point out
that not many exhibitors of products
and services asks the question – what
does the client really want from the
sales representative 2 .
Orientation towards the visitor should
have a fi rm place in the trade fair strategy
of the exhibitor. Relations between
those two groups are formed in the
process of communication, which consists
of three phases – contacts before
the visit at the stand, visit at the stand,
and the development of relations after
the visit. In each of these phases, contact
with the prospective or established
client and, naturally, the method of
shaping these relations, should be adjusted
to the visitor’s preferences. Mass
activities on B2B market are doomed to
failure. Each client wants to feel the
most valuable, to be the one and only,
and to be treated in an exceptional way.
Individualized marketing requires full
knowledge of our business partner.
Trade fairs, as it has already been
mentioned, are the place for creating
and developing business relations. The
success of trade fair marketing activities
depends on the level of fulfi llment
of expectations of the visitor. To make it
possible, one must think about who the
visitors at B2B fairs are and how they
behave.
Draw. 1. Sex of the respondents and trade fair objectives
Source: authors on the basis of structured interviews
Draw. 2. Sample structure according to the frequency of participation in trade fairs
Source: authors on the basis of structured interviews
Source: authors on the basis of structured interviews
Females Males
III. TRADE FAIR MARKETING. RESEARCH
5 and more
fairs a year
19% One a year
31 %
3-4 times
a year
24%
Twice a year
26 %
Draw. 3. Sample structure according to the distance covered by visitors in order to participate in trade fairs
Over
500 km
9,8 %
From 301 km
to 500 km
22,4 %
From 101 km
to 300 km
27,3 %
No data
0,2 %
jestem I’m from
z Poznań Poznania
20,0% 20,0 %
Up to
100 km
20,2 %
professional
private
41

42
POLISH EXHIBITION MARKET IN 2007
Draw. 4. Sample structure according to the time spent at trade fairs
More than one day
More less one day
from 4 to 6 hours
Up to 4 hours
No answer
Source: authors on the basis of structured interviews
SURVEY OF VISITORS
The objective of the survey of a group
of visitors was to learn their behaviors
and preferences with reference to the
processes of communication with the
exhibitor. The survey had a quantitative
character. In total, 450 direct interviews
were conducted with visitors at
the largest B2B trade fairs in Poland in
2006 – Budma, Installations and Drema.
During each of the selected events, 150
interviews were conducted.
Following the example of infrequent
surveys of this group within the projects
of CENTREX 3 , AUMA 4 and those conducted
on the American market 5 , the
structure of visitors was described according
to the following aspects:
�
�
�
�
�
�
�
Draw. 5. Sample structure according to the origin of company capital
Only Polish capital
Majority of Polish capital
Half-Polish, half-foreign capital
Source: authors on the basis of structured interviews
�
�
�
character of participation in the
fair
sex of the respondent,
level of preparation for the fair,
experience resulting from the
number of fairs visited in a year,
effort put into getting to the
fair, understood as the distance
covered,
time devoted to visiting the fair,
size of the represented company,
capital structure of the represented
company,
number of employees delegated
to the fair,
scope of activities of the represented
company.
Majority of foreign capital
Only foreign capital
The great majority of visitors (almost
80%) at B2B fairs were representatives
of companies and they came to the fair
for professional reasons. One in fi ve
visitors at the fair was there for private
purposes. Thus, the results confi rmed
the assumptions made when determining
the sample size.
A similar sample structure can be
observed when analyzing the sex of respondents
– 76% were male, 86% (311
males) of whom visited the fair professionally.
In the case of females – 45%
of them were there for professional
purposes. The above relations are presented
in Drawing 1.
When analyzing the respondents according
to the frequency of their visits
at trade fairs (as visitors or exhibitors), a
division was made into four groups:
1. people who visit fairs once a year,
2. people who visit fairs twice a year,
3. people who visit fairs 3-4 times
a year,
4. people who visit 5 and more fairs
in one year.
The largest group of respondents
visited one trade fair per year in the
last three years (almost 32%). Every
fourth respondent was a visitors or
exhibitors twice a year in the same
period of time. An equally large group
visits trade fairs, or participates in
them as exhibitors, 3-4 times a year.
Few individuals visit trade fairs even
up to 20 times in a year. The sample
structure according to the frequency
of visits at trade fairs is presented in
Drawing 2.

Table 1. Sample structure according to the level
of employment
Frequency Percentage
Up to 49 employees 185 51,25%
From 50 to 249
employees
124 34,35%
250 and more
employees
52 14,40%
Total 361 100,00%
Source: authors on the basis of structured interviews
Table 2. Structure of professional visitors according
to the number of employees participating in trade
fairs
Percentage
One employee 16,48%
Two employees 30,73%
3-5 employees 36,03%
6 and more employees 16,76%
Total 100,00%
Source: authors on the basis of structured interviews
Every fi fth visitor at the above-mentioned
largest B2B fairs in 2006 came
from Poznan. Also every fi fth person
traveled up to 100 km in order to participate
in the fair. Every second visitor covered
the distance from 101 to 500 km,
and almost every tenth person traveled
more than 500 km. The sample structure
according to the distance covered
is presented in Drawing 3.
Only 15% of visitors devote more
than one day to the visit at the fair. The
largest group (36%) spends from 4 to
6 hours at the fair. The division of respondents
according to time devoted
to visiting the fair is presented in Drawing
4.
Four out of ten professional visitors
represented small enterprises which
employ up to 49 employees. The sample
structure according to the level of
employment is presented in Table 1.
Six out of ten companies represented
at trade fairs had only Polish capital.
Draw. 6. Structure of professional visitors according to the range of business activities.
International
National
Regional
Local
Source: authors on the basis of structured interviews
Draw. 7. Preparation of visitors for participation in trade fairs.
Poorly-prepared Prepared Well-prepared Very well-prepared
Source: authors on the basis of structured interviews
III. TRADE FAIR MARKETING. RESEARCH
Less than 13% of the professional visitors
surveyed, represented companies
with the majority of foreign capital
(Drawing 5).
Companies with Polish capital are
mostly enterprises which employ up
to 49 employees – almost three out of
four companies employing less than
49 employees had only Polish capital.
Over 60% of representatives of medium
companies declared the majority
of Polish capital in the capital structure
of their companies. Four out of ten employees
of large companies declared
the majority or exclusivity of foreign
capital in companies they represented.
Companies with Polish capital are much
smaller than companies with foreign
capital.
The largest group of respondents
visited trade fairs together with other
employees of their company – 36%
of the respondents represented companies
which sent from 3 to 5 employees
to the fair. A slightly smaller
group (30.7%) were companies which
sent two employees to the fairs in
question. The sample structure according
to the number of employees
delegated by companies is presented
in Table 2.
Almost every third professional visitor
represented a company which operates
in the whole Poland (31.78% of
the respondents). Almost every tenth
person operated on the local market
(9.33%), every fi fth (21.11%) on the
regional market. The sample also included
representatives of companies
which operate on the international
market, which is presented in Drawing
6.
In the case of visitors at the largest
B2B fairs in Poland, all the respondents
made some preparations before the
event. However, the level of preparations
was very diversifi ed, which is
presented in the Drawing below. Every
fourth respondent was poorly prepared
for the visit, while very good preparation
was declared by every third visitor
(Drawing 7).
After a more careful analysis of answers
provided by the visitors at B2B
fairs, the following relations can be observed:
� people who visit fairs for professional
reasons are better prepared
than those, who visit fairs for
private purposes,
� people who participate in fairs
more frequently, prepare for them
in a better way,
43

44
POLISH EXHIBITION MARKET IN 2007
Draw. 8. Level of preparation for trade fairs and the character of participation in trade fairs
Source: authors on the basis of structured interviews
Draw. 9. Level of preparation for trade fairs and the frequency of participation in trade fairs
Source: authors on the basis of structured interviews
Draw. 10. Level of preparation for trade fairs and the distance covered
Source: authors on the basis of structured interviews
Poorly-prepared Prepared Well-prepared Very well-prepared
professional private
Poorly-prepared Prepared Well-prepared Very well-prepared
once a year twice a year 3-4 times a year 5 and more times a year
Poorly-prepared Prepared Well-prepared Very well-prepared
I’m from Poznań up to 100 km 101 km 300 km 301 km 500 km over 500 km

Draw. 11. Level of preparation for trade fairs and the time devoted to the visit
Source: authors on the basis of structured interviews
� people poorly prepared for the
visit spend less time at the fair
than those, who spend more time
on preparations before the fair,
� the longer distance has to be covered
by visitors, the better their
preparation is.
The presented results show strong
diversifi cation of visitors at B2B trade
fairs. However, it is possible to fi nd some
similarities and relations. The awareness
of the above and the knowledge
of characteristics of trade fair visitors
is the key to learning their preferences,
which will allow for adjusting company
activities to the needs of this group.
Poorly-prepared Prepared Well-prepared Very well-prepared
up to 4 hours
4-6 hours
more less whole day
A happy client is a loyal client, i.e. the
client who recommends your company
to other players on the market.
Grzegorz Leszczyński PhD
Marek Zieliński PhD
Department of Marketing Strategies
Poznan University of Economics
Trade Fair Analysis Center
III. TRADE FAIR MARKETING. RESEARCH
more than one day
NOTES
1 G. Leszczyński, P. Kwiatek, M. Zieliński, Trade
Fairs Exhibitors Communication Excellence,
in: Proceedings of the 14th Annual Marketing
and Business Strategies for Central & Eastern
Europe, Vienna University of Economics and
Business Administration, Vienna 2006, p. 135
2 Ph. Kreindler, G. Rajguru, What B2B Customers
Really Expect? Harvard Business Review,
April 2006
3 Exhibition / Fairs Visitor Survey Report, Centrex
2003-2004
4 Informationsverhalten von Fachbesuchern
auf Messen, Ausstellungs- und Messe-Ausschuss
der Deutschen Wirtschaft e.V., Berlin,
2003
5 P. Rosson, R. Seringhaus, Visitor and Exhibitor
interaction at industrial trade fairs, Journal
of Business Research 32, 1995
45

46
POLISH EXHIBITION MARKET IN 2007
POLISH CHAMBER OF EXHIBITION INDUSTRY
BOARD
President
Bogusław Zalewski
(Poznan International Fair)
Member of the Board
Paweł Babij
(Interservis, Łódź)
BOARD OFFICE
Executive Director
Marzenna Łukaszewicz
Vice-President
Grażyna Grabowska
(Targi w Krakowie, Kraków)
Member of the Board
Małgorzata Gałuszka
Deputy Executive
Director
Halina Trawa
POLSKA IZBA PRZEMYSŁU TARGOWEGO
ul. Głogowska 26
60-734 Poznań
Member of the Board
Andrzej Meliński
(Melinski Minuth,
Poznan)
Promotion Coordinator
Jan Studenckii
Vice-President
Urszula Potęga
(Międzynarodowe Targi Polska,
Warsaw)
Member of the Board
Andrzej Mochoń
(Kielce Fair, Kielce)
Nr NIP: 779-23-05-893
Nr REGON: 300540164
Nr KRS: 0000274825
Member of the Board
Jacek Serkuczewski
(International Fair Center,
Visual Arts Studio,
Warsaw)
Member of the Board
Maciej Witkowiak
(Inter-Mark Group K.
i M. Witkowiak, Poznan)
Konto bankowe: Bank Handlowy w Warszawie,
Nr konta: 27103000190109853000130490

MEMBERS OF POLISH CHAMBER
OF EXHIBITION INDUSTRY (JUNE 2008)
2-s-s sp. z o.o.
ul. Patriotow 67/69, 04-966 Warszawa
tel./fax: +48 22 872 43 84
e-mail: info@2-s-s.com
http://www.2-s-s.com
The company is a supplier of services, materials
and products for the exhibition industry.
It offers non-typical, custom built exhibition
stands, based on the latest European trends.
The offer includes modern exhibition stands
in the Sturdy system, in combination with
MDF panels.
A-Z ZDZISŁAW FILIPIAK
Przedsiębiorstwo Handlowo-Usługowe
sp. z o.o.
ul. Nieszawska 3, 61-022 Poznań
tel.: +48 61 875 2672, 875 2674
fax: +48 61 875 2672
e-mail: office@a-z.com.pl
http://www.a-z.com.pl
Design and comprehensive realization of
trade fair stands, exhibitions and interiors all
over the country and abroad. Unconventional
construction with non-typical materials and
modern technologies with use of exhibition
systems. Complete furnishing, household
appliances, multimedia equipment. Graphics
and decoration. Our company has been working
in accordance with quality management
systems ISO 9001:2000 since 2004. The
Company is the Trade Fair Service Leader
prizewinner.
A.S. MESSE CONSULTING sp. z o.o.
ul. Pasaż Ursynowski 7 lok. 43,
02-785 Warszawa
tel.: +48 22 855 2490, 855 2492
fax: +48 22 855 4788
e-mail: targi@as-messe.pl,
promocja@as-messe.pl
http://www.as-messe.pl
The company A.S. Messe Consulting Ltd.
is the sole representative of the trade fair
company Messe Düsseldorf GmbH – the
organizer of trade shows and exhibitions
worldwide and subsidiaries Messe Düsseldorf
Asia and Messe Düsseldorf China
– organizers of trade shows and exhibitions
an Asian countries. Representing the
businesses of the world leading trade fair
operators the company provides services
on exhibition marketing and consulting for
companies in Poland and abroad. A wide
range of services rendered includes: running
the sole Polish representative offi ce of
Messe Düsseldorf GmbH, Messe Düsseldorf
Asia, Messe Düsseldorf China, exhibitor
and visitor service, contact with trade press,
cooperation with associations and trade
organizations, exhibition marketing services:
consulting on selecting suitable trade fair,
organizing fair participation, operating fair
projects and exhibitions in Poland and
abroad, stand design and construction,
organizing presentations, press conferences,
preparing and implementing advertising and
promotional activities.
ABISAL sp. z o.o.
ul. Strzałkowskiego 26/6 a,
60-855 Poznań
tel./fax: +48 61 848 3645, 848 1090,
e-mail: abisal@neostrada.pl
http://www.abisal.com.pl
The company is a provider of complete service
in the area of construction of exhibition
stands at home and abroad. The offer includes
design of stands, documentation and visualization
works, furnishing of stands with
furniture and household appliances, graphic
and plastic service and foolscap printouts.
Abisal constructs both stands based on the
Octanorm and Syma modular exhibition
display systems elements as well as custom
built stands: made of cardboard-plaster
building boards and wooden elements. On
the Customer’s request two-storey stands
and pavilions in the open air.
ABYSS s.c.
ul. Sadnicka 19, 60-187 Poznań
tel.: +48 61 868 2352, 868 1198
fax: +48 61 868 2714
e-mail: biuro@abyss.pl
http://www.abyss.pl
Complete development of exhibition stands
including designing and construction.
Turn-key construction and complete stand
equipment. Individual exposition furniture
on request. Specialization in untypical projects.
Own designing team and workshop.
Construction of exposition stands based on
client’s projects and materials. Accomplishment
of orders in Poland and abroad. If you
wish to present your company in an untypical
and unconventional way, we invite you to
co-operate with us. We offer our knowledge
and experience.
IV. POLISH CHAMBER OF EXHIBITION INDUSTRY
Agencja MAJAKAR
ul. Aleksandrowska 16/43,
91-120 Łódź
tel./fax: +48 42 611 1004
e-mail: majakar@majakar.com.pl
http://majakar.com.pl
Established in 1995, the company offers
development of a wide range of individual
stands according to in-house or client’s
design, including multi-storey stands and
outdoor pavilions. The services include:
equipping stands with exhibition furniture
and furnishings, domestic appliances,
audiovisual equipment, graphic artwork an
foolscap printouts on various carriers. The
Agency’s stands have got numerous awards
during various exhibitions. Long lasting
cooperation with the Exhibitors proves high
standard of the service rendered by the
company. The exclusive sales representative
of Klemproducts, the producer of KLEM
exhibition connectors system.
Agencja SOMA Marek Orłowski,
Andrzej Stępniewski sp.j.
ul. Bronikowskiego 1, 02-796 Warszawa
tel.: +48 22 649 7669, 649 7671
fax: +48 22 649 7683
e-mail: soma@lightfair.pl
http://www.soma.info.pl
SOMA Agency is an experienced company
specialized in: organizing international trade
shows, exhibitions and conferences, Polish
and foreign business partners matchmaking,
promoting of Polish exports on the global
markets, disseminating information on Polish
lighting and electric installation industry,
putting together export order deliveries, publishing
activity and Internet operation, organizing
promotional and advertising campaigns.
The company is the organizer of the Lighting
and Electric Technology Trade Show – well
known in the Central and Eastern Europe. It
operates in compliance with the PN-EN ISO
9001:2001 norm requirements.
AKTUALNOŚCI Wydawnictwo Targowe
ul. Dąbrowskiego 23/4, 60-840 Poznań
Maciej Przybylski,
Małgorzata Lamenta-Przybylska
tel.: +48 61 664 7000
fax: +48 61 664 7001
e-mail: aktualnosci@aktualnosci.pl
http://www.aktualnosci.pl
The company was established in 1992. It is the
publisher of the Aktualności Targowe (Trade
Fair News) magazine, traditionally published on
the occasion of the most prestige exhibitions
in Poland. The company cooperates with Poznań
International Fair and other leading Polish
47

48
POLISH EXHIBITION MARKET IN 2007
exhibition centers including Gdansk, Warsaw,
Wroclaw, Cracow and Kielce. The main
objective of Aktualności Targowe is supporting
promotional activities of large companies and
encouraging small and medium enterprises to
participate in exhibitions as well as propagating
innovations in the Polish economy. The
magazine offers convenient promotional conditions
for the Polish business leaders trade
and scientifi c organizations.
ART-CO Ewa Laskowska
ul. Okrężna 5, 05-091 Ząbki
tel.: +48 22 781 4727
fax: +48 22 781 6995
e-mail: art-co@art-co.com.pl
http://art-co.com.pl
A comprehensive in-house service in the
fi eld of exhibition stand development
including design, construction and equipping
of stands with architectural, graphic, advertising
elements, exhibition furniture, lighting
systems and a back stand equipment.
The developed projects mirror the Clients’
individual needs. Art Co. is also a producer
of exhibition furniture.
BIT: Biznes – Innowacje – Technologie
sp. z o. o.
ul. Głogowska 26, 60-734 Poznań
tel.: +48 61 866 5936, 866 6650
fax: +48 61 866 6650
e-mail: bit@binte.pl
http://www.binte.pl
The company’s offer includes: organization
of trade fair competitions for exhibitors (e.g.
PIF Golden Medal, PIF Grand Mercure, PIF
SAWO Golden Medal, Grand Prix SAWO),
organization of congresses, symposia,
seminars, training and other business
meeting including matchmaking for Polish
and foreign partners, organization of visits to
exhibitions for university students, students
of vocational schools and professionals
representing different sectors of industry.
It also offers foreign companies assistance
in recovering VAT for goods and services
purchased in Poland and assists exhibitors,
visitors to exhibitions and other businessmen
in booking accommodation in Poznań.
BIT is a co-organizer of the Polish enterprises
participation in trade meetings, outgoing
and incoming trade missions and other
events for Polish export promotion.
BTL Poznań Systemy Medialne
Sp. z o.o.
ul. Obornicka 253A, 60-693 Poznań
tel.: +48 61 842 0954
fax: +48 61 842 0953
e-mail: biuro@btl-poznan.pl
http://www.btl.info
The company is a member of the German
group BTL Veranstaltungstechnik GmbH.
It specializes in audio-visual services for
various events: conferences, congresses,
product presentations and corporate meetings.
It also provides state-of-the art audio-
visual presentations for exhibition stands.
Professional, highly qualifi ed in-house team
is able to develop unusual media solutions
for company’s customers. Professional
equipment and service combined with
commitment of the team guarantee success
of every endertaking.
C. HARTWIG Gdynia S.A.
ul. Derdowskiego 7, 81-369 Gdynia
tel.: +48 58 690 0000
fax: +48 58 690 0001
e-mail: expo@chg.pl
http://www.chg.pl
Comprehensive forwarding and transportation
services at home and abroad by sea,
land and air – from anywhere to everywhere
in the world. Our offer encompasses
the complex servicing of transport and
forwarding of every kind of exhibit, from
small-scale advertising materials for congresses
and symposia, through elements of
stand construction to production machines,
irrespective of their dimensions.
ELIPSA DESIGN
ul. Mostowa 11, 61-854 Poznań
tel.: +48 61 853 1107
fax: +48 61 665 83 56
e-mail: office@elipsadesign.pl
http://www.elipsadesign.pl
The package of standard services offered by
the company includes: architectural design
of a stand and graphics (with visualization),
stand construction with design supervision,
production of graphics and other stand
decorations, arrangement of the exposition,
furnishings, lighting, fl owers and other decorative
items, pictures of the stand. Elipsa Design
offers also modern multimedia, lighting
and audio systems – developed in cooperation
with experts from these areas. The
company guarrantees fast and professional
comprehensive service during exhibitions
and in cooperation with its partners offers:
stand personnel (hostesses, interpreters,
models, photo models, security), organisation
of banquets and business meetings,
assistance in booking accommodation (in
line with the Customer’s expectations), daily
cleaning of stands and many other services
related to trade fair participation.
EXACTUS s.j.
Al. Kościuszki 17, Ip., 90-418 Łódź
tel.: +48 42 632 2866
fax: +48 42 632 2859
e-mail: info@exactus.pl
http://www.exactus.pl
Established in 1991, the company is the
organizer of medical exhibitions, congresses
and conferences, including Central European
Dental Exhibition CEDE.
EXPO LINIA
ul. Dąbrowskiego 298, 60-406 Luboń
k/Poznania
tel./fax: +48 61 813 1224, 813 1023
e-mail: biuro@expolinia.pl
http://www.expolinia.pl
Development of exhibition stands based on
tailor-made designs including one and two
level stands. Numerous rewards received
from trade fair and exhibition organizers
acknowledge creativity of the team and
high standards of rendered services which
include: professional design and technical
documentation, construction of exhibition
stands, electrical installation, water and
sewage installation, lighting, graphic design
of exhibition stands, provision of furniture
and household appliances, audiovisual
equipment, loud speaking equipment,
fl ower arrangements, technical support,
photographing, cleaning, disassembly of
stands, transport and delivery of exhibits and
transport of participants (in Poznań).
EXPO-PLAN Adam Konieczny
ul. Śniadeckich 9/1, 60-773 Poznań
tel./fax: +48 61 865 9600, 865 9843
e-mail: info@expo-plan.com.pl
http://www.expo-plan.com.pl
Comprehensive development of trade
fair and exhibition stands based on the
octagonal systems and unconventional
technologies and construction systems at
home and abroad. Two-storey stands, outdoor
pavilions. Design, documentation and
graphic services. Full-range service rendered
to exhibition during exhibitions.
EXPO-SYSTEM sp. z o.o.
ul. Orzeszkowej 9/11, 60-778 Poznań
tel.: +48 61 865 7808
tel./fax: +48 61 865 7810
e-mail: info@expo-system.com.pl
http://www.expo-system.com.pl
Comprehensive development of trade fair
stands. Architectural and graphic design.
Technical and electric working plans design.
Construction of stands in the octagonal
system, including two-storey stands and
unconventional stands. Graphics and
decoration service. Furnishing of stands with
furniture and household appliances.
EXPOSPED sp. z o.o.
ul. Prądzyńskiego 12/14,
01-222 Warszawa
tel.: +48 22/ 256 7172, 256 7173
fax: +48 22/ 256 7171
e-mail: exposped@exposped.com.pl
http://www.exposped.com.pl
ExpoSped is a forwarding agent, specialist
in trade fair and exhibition logistics. The
company offers its services on fairgrounds in
Poland and all over the world. It is an exclusive
forwarder at Warsaw Expocentres EXPO
XXI area and an offi cial forwarding partner of
the Palace of Culture and Science in Warsaw.

Co-operation abroad with renowned freight
forwarding partners guarantees effi cient and
trouble-free service. The professional logistic
programme conforms exactly to the standards
and demands of the Clients. A wide
range of services rendered by the company
includes: exhibits delivery to the desired
fairground, customs formalities, unloading
and reloading goods according to exhibitors
instructions, storage of exhibits and empty
packages, full handling on a fairground,
return transport. ExpoSped specializes also
in spedition services for conferences and
symposia at home and abroad.
EXTEND VISION sp. z o.o.
ul. Jasna 32 a, 31-227 Kraków
tel./fax: +48 12 415 5111
e-mail: biuro@extendvision.pl
http://www.wystawa.pl
www.extendvision.pl
Founded in 1994, the company offers highquality
and functional products in ergonomic
packaging. To improve the service quality,
the company created a CRM system in 2004
which helps to fi nalize orders quickly and
to inform the customers about the state of
their current orders. Extend Vision offers
a wide variety of products suitable for the
continually expanding Polish market: standard
modular exhibition systems and individual
projects accomplished in accordance with
the customer’s required specifi cations. The
company’s achievements are primarily based
on the customers’ satisfaction with the product
as well as on numerous industrial awards
won (Gold MTP Medals, Gazela Biznesu,
Oko Reklamy, Acanthus Aureus, Business Fair
Play Statuette). The staff participate in key training
courses to enhance their knowledge of
exhibition marketing. Teamwork is a vital part
with each individual experience, combining
to ensure maximum success at trade fairs,
conferences and promotions organised.
FAIRTEX-SERVICE Przedsiębiorstwo
Usług Targowych
ul. Porzeczkowa 39, 61-306 Poznań
tel.: + 48 61 870 5521
fax: + 48 61 870 5023
e-mail: fairtex@o2.pl,
fairtex@neostrada.pl
http://www.fairtex.com.pl
Fairtex – Service is a company involved in
designing and construction of exhibition
stands. It provides the services to exhibitors
in Poland and all over Europe using different
techniques of presentation (architectular,
graphic, visual, lighting). It also offers a good
quality accomodation for all the guests
visiting Poznań.
Firma ARCHITECT R.Ch.DESIGN
ul. Trzebiatowska 47, 60-423 Poznań
tel./fax: +48 61 848 8851
tel.: +48 61 848 8991
e-mail: ar.design@post.pl
http://www.rchdesign.com.pl
Customized professional exhibition stand
development, construction of stands based
on elements in different stand construction
systems. Unconventional stands including
two-storey ones. Equipping stands,
graphics, decoration. Full-range exhibition
stand service.
GEOSERVICE – CHRISTI sp. z o.o.
ul. Piłsudskiego 41/7, 50-032 Wrocław
tel.: +48 71 343 2104
fax: +48 71 372 4419
e-mail: info@geoservice.pl
http://www.geoservice.pl
The organizer of the biggest international
trade fair for stone and stone-processing
machines in Central and Eastern Europe, as
well as regional trade fair within the same
industry, including accompanying events
– symposia, conferences and seminars. Fullrange
service rendered to exhibitors.
GRUPA ANTARES
ul. Rzgowska 102, lok. 32, 93-153 Łódź
tel.: +48 42 682 2532, 682 2551
fax: +48 42 682 4312
e-mail: biuro@stoiskatargowe.pl
http://www.stoiskatargowe.pl
Designing and construction of system and
custom exhibition stands, one-storey and
multi-storey stands as well as outdoor
stands. Business activity since 1994. Own
designer team. Stand equipment base in
Poznań. Ability to provide customers with
professional scene lighting equipment
based on foot-light construction. Numerous
awards for the company’s productions. On
request full-range administration service
rendered to exhibitors and organization of
events at a stand. Organization of corporate
events.
HANSA MESSE SPEED sp. z o.o.
ul. Skarbka 37, 60-348 Poznań
tel.: +48 61 662 4420, 662 4430
fax: +48 61 662 4456
e-mail: info@hansa-messe-speed.com.pl
http://www.hansa-messe-speed.com.pl
The company offers logistic services worldwide.
It has been in the logistics service
market for more then 10 years, advising,
planning and developing successfully logistics
projects for trade fairs, exhibitions and
other events. The experienced company’s
staff offers the Customers optimal exhibition
logistics service in co-operation with
renowned partners from all over the world
in numerous countries including: Russia,
Kazakhstan, China, USA, Brazil, UAE. The
combination of the most suitable means of
transport for every single exhibition (by road,
sea or air) guarantees the best quality of the
service.
HELLWING EXPO Expo
Targi Wystawy Wnętrza
ul. Lipcowa 33,
62-081 Przeźmierowo k/Poznania
IV. POLISH CHAMBER OF EXHIBITION INDUSTRY
tel./fax: +48 61 816 1095
e-mail: hellwingexpo@life.pl
http://www.hellwingexpo.com.pl
Turn-key construction of trade fair stands in
the original Octanorm system. Two-storey
stands in the Doppelform-Octanorm system.
Specialization: designing and construction of
non-typical stands.
HERMES EXHIBITIONS
Marek Jędraszczak
Os. Stare Żegrze 133/8, 61-249 Poznań
tel.: +48 61 877 5480
fax: +48 61 877 5481
e-mail: info@hermes-exhibitions.pl
http://www.hermes-exhibitions.pl
Design and construction of original trade
stands: system or custom made designs,
including multi-level stands and outdoor
pavilions. Comprehensive exhibition services,
including: architectural designs (3D
software), advertising graphics, electrical
and water-sewage installations, exhibition
layouts, fl ower arrangements, provision of
furniture, household articles and RTV equipment,
photographic services, provision of
stand hostesses and interpreters.
HERMES STUDIO EXPO
Krzysztof Boczkowski
ul. Mickiewicza 33, 60-837 Poznań
tel.: +48 61 847 6001 w. 239,
fax: +48 61 841 1881
e-mail: biuro@hermes.poznan.pl
http://www.hermes.poznan.pl
Comprehensive development of trade fair
and exhibition unconventional stands made
according to client’s design, based on the
octagonal system or wooden and cardboardgypsum
boards, including stand decoration,
electrical installation, water-sewage system
and furnishing stands with furniture and
household appliances. Two-storey stands
and pavilions in the open air.
INDIVIDUAL
Agencja Hostess i Modelek
ul. Żurawia 32/34 lok.507,
00-515 Warszawa
tel.: +48 22 622 53 92,
fax: +48 22 622 05 12
e-mail: biuro@individual.pl
http://www.individual.pl
Individual Models and Hostess Agency
handles hiring hostesses and models
prepared to work at all kinds of events:
trade fairs, banquettes, promotion events,
occasional parties and fashion shows.
The Company cooperates with a group of
experienced hostesses from all major cities
in Poland. In its own data base the company
has gathered about 500 specially selected
co-workers: hostesses, hosts, models (both
49

50
POLISH EXHIBITION MARKET IN 2007
sex), dancers. Hostesses have with fl uent
knowledge of foreign languages and are
prepared to work as translators. The Agency
is registered as an employment agency and
temporarily-employment agency. While the
3 years time of its existence on the market
the Individual Agency has gained trust of
many companies who can recommend it as
a solid partner.
INEXPO – Poznańska Agencja Targowa
Jan Lisiak Piotr Wojewodzic s.j.
ul. Berlinga 9, 63-000 Środa Wlkp.
Biuro Obsługi Klienta
ul. Śniadeckich 3/4, 60-773 Poznań
tel./fax: +48 61 865 8043, 865 8044
e-mail: targi@inexpo.com.pl
http://www.inexpo.pl
Comprehensive exhibition stand service at
home and abroad: design and documentation,
negotiations with exhibition organizers,
trade fair and exhibition stand development.
Unconventional and conventional expositions,
two-storey stands and outdoor pavilions.
Equipping stands with electrical and water-sewage
installations, furniture, lighting systems,
electrical installations, audiovisual equipment,
loudspeakers. The company offer includes
the up-to-date Nova Form space development
system. Hostesses, catering, organization of
accompanying events. The Company is Trade
Fair Service Leader prizewinner.
INTER-MARK GROUP s.c.
Katarzyna i Maciej Witkowiak
ul. Przybyszewskiego 45/7,
60-356 Poznań
tel.: +48 61 657 7757, 657 7754
fax: +48 61 657 7750
e-mail: biuro@inter-markgroup.com
http://www.inter-markgroup.com
Atypical and custom stand design and
development following the latest European
trends. Acknowledgement and partnership
of Polish and foreign exhibitors. Realizations
at exhibitions in Poland and Europe.Trade
Fair Service Leader 2006. Numerous rewards
for design and development of exhibition
stands. Complex furnishing with: furniture,
installations, catering, fl owers. Advertising
and photo services, hostesses.
INTER-SERVICE sp. z o.o.
ul. Orzeszkowej 18, 60-778 Poznań
tel.: +48 61 865 7520, 865 7572
fax: +48 61 865 8740
e-mail: info@inter-service.com.pl
http://www.inter-service.com.pl
The company is a provider of a wide range
of services in the area of exhibition stands
design and construction. It offers stands
based on the Octanorm modular exhibition
display system, Doppelform multi-level
storeys and expositions with the use of
Octastructur spatial elements. Development
of custom built exhibition stands includes
design and documentation work, quipping
stands with TV-Plazma, projectors, scanners
stage lighting systems (light ramps), furniture
and household appliances, artistic and
graphic works. Inter – Service is an experienced
exhibition service provider. The company
is a member of Octanorm Service Partner
International. It is the winner of numerous
awards for stand realizations including Trade
Fair Service Leader 2006 Prize.
INTEREXPO sp. z o.o.
ul. Stefanowskiego 24, 90-537 Łódź
tel./fax: +48 42 637 1014
e-mail: interexpo@op.pl
http://www.interexpo.pl
Professional services in the area of development
of trade fair and exhibition stands
(non system stands, stands based on the
Octanorm and Tristar system elements. Visualization
of design, technical documentation,
graphics. Furnishing of stands with technical
equipment, lighting systems, household appliances
and utensils, furniture, presentation
systems and service. The company’s offer
includes also printmaking and exhibition
forms development.
INTERMEDIA sp. z o.o.
ul. Szkoły Orląt 4, 03-984 Warszawa
tel.: +48 22 673 3370
fax: +48 22 673 3371
e-mail: intermedia@imtargi.pl
http://www.imtargi.pl
The company has been present on the exhibition
market since 1989. It renders a wide
range of services in the area of complex
development of exhibition stands (individual
stands including multi-level realizations, joint
stands, outdoor pavilions) including architectural,
graphic and electrical design, stand
construction, electrical and water-sewage
installations, lighting systems, equipping
stands with furniture, display systems,
audio-visual equipment and other elements.
The company offers special services on the
Customer’s request: fl ower arrangements,
photo and graphic service (advertising materials,
invitation cards), hire of hostesses and
hotel accommodation booking.
INTERSERVIS sp. z o.o.
ul. Stefanowskiego 24, 90-537 Łódź
tel.: +48 42 637 1215, 637 1359
fax: +48 42 639 7980
e-mail: biuro@interservis.pl
http://www.interservis.pl
The company is the organizer of trade fairs
and economic exhibitions, conferences, seminars
and the organizer of participations of
Polish companies in exhibitions abroad. It is
the publisher of the Łódź Trade Fair Magazine
and the representative of RAI for Europort
International Maritime Exhibition. On the
Customer’s request it renders services in the
area of design and construction of trade fair
stands in the Octanorm modular exhibition
display system or non-system stands. It also
provides promotion and advertising services.
Izba Gospodarcza Wodociągi Polskie
ul. Kasprowicza 2, 85-073 Bydgoszcz
tel.: +48 52 376 8910
fax: +48 52 376 8920
e-mail: sekretariat@igwp.org.pl
http://www.igwp.org.pl
The Economic Chamber Polish Waterworks
is an economic self-governing organization
for water companies in Poland. At present
the Chamber embraces about 430 member
water companies that together provide
about 85% of the production potential of
drinking water in Poland. The Chamber
represents its members interests in government
relations, provides expert advice to its
members in the fi elds of law, economics and
technology, represents the Polish water and
sewer sector in national as well as international
organizations and develops international
co-operation. The Chamber is the organizer
of the International Fair of Machines and
Facilities for Water Supply held annually and
the Polish Waterworks Congress held every
three years. Since one of the most important
tasks of the Chamber is environmental
protection and especially water resources
protection, the Chamber has established the
Polish Foundation for the Protection of Water
Resources.
JMT POLSKA sp. z o.o.
ul. Fabianowska 151/153,
62-052 Komorniki k/Poznania
tel.: +48 61 864 3587, 840 8218
fax: +48 61 864 3846
e-mail: jmt@jmt.poznan.pl
http://www.jmt.poznan.pl
JMT Polska is a Polish branch of the Dutch
company JMT, a leading rental company
for furniture and fl ooring on the European
exhibition, conferences and event market.
The company’s core activity is rendering
services in the fi eld of equipping exhibition

stands (with furniture and a wide range of
accessories) and organizing events. The
company offers over 5000 pieces of furniture
in 200 models and household appliances.
Apart from standard assortment the company
disposes of modern models following
the latest world trends. It offers also tents
from 25 up to 1000 sq.m. including fl ooring,
stages, lighting and sound systems.
KOARA Przedsiębiorstwo Promocyjno-
-Reklamowe E.G. Siwek s.j.
ul. Wileńska 33, lok. 2,
03-414 Warszawa
tel.: +48 22 618 5857, 618 0150
fax: +48 22 618 3831
e-mail: koara@koara.com.pl
http://www.koara.com.pl
The company is a leading provider of services
in the area of complex development of exhibition
stands in Poland and abroad including
designing, assembling, full exhibition service
during the exhibition and dismantling of
stands. The company’s offer includes system
stands based on the elements of the Octanorm
exhibition display system (the company
is a member of the Octanorm Service Partner
International) and non-system stands, storeyed
stands and outdoor booths and pavilions
in the open air. According to the Customer’s
individual needs the company provides
equipping stands with furniture, electronic
equipment and household appliances,
graphic and decoration artwork, hostesses
and catering. The company is a winner of
numerous awards for its realizations including
the Trade Fair Service Leader Prize.
Korporacja Inicjatyw Gospodarczych
sp. z o.o.
ul. Rakowiecka 36, lok. 115,
02-532 Warszawa
tel.: +48 22 849 4252
fax: +48 22 849 3136
e-mail: info@korporacja.waw.pl
http://www.korporacja.waw.pl
The company is a leading provider of services
in the area of complex organization of
polish and foreign exhibitors’ participations
in international trade fairs and exhibitions.
The company’s offer includes purchase
of the exhibition area, stand construction,
complex tourists service including visa
formalities, hotel accommodation booking,
organization of fl ights and local transfers,
consulting service. The company provides
its Customers with free consulting regarding
applying for grants from European funding
programmes and accountancy in the area. It
has the License of the Polish Tourist Organizer
and provides Signal Iduna insurance warranty.
The company guarantees professional
high quality service to the Customers and
competitive prices.
LABUDA DESIGN Anna Labuda
ul. Szparagowa 23, 62-081
Wysogotowo k/ Poznania
tel.: +48 61 814 8527
tel./fax: +48 61 652 5280
e-mail: biuro@labuda.com.pl
http://www.labuda.com.pl
The company has been on the market since
1991. It offers a wide range of services including
development of construction projects,
interior designs and customized furnishings,
as well as construction of fair booths in
Poland, throughout Europe and overseas. It
guarantees interesting construction projects,
top quality services, reliable customer
service, carrying out of individual requests,
punctuality and competitive prices. The team
of expert designers and contractors, over 17year
experience and practical knowledge gained
in the business guarantee high quality
and professionalism of services. The secret
of the company’s success lies not only in extensive
experience but also in their passion
for innovative designing that has driven them
to steadily improve the quality and reliability
of services. Numerous awards and prizes
received over the years confi rm the creativity
and perseverance of the company’s management.
The quality and professionalism of
services can be confi rmed by the customers
in Poland and abroad.
LITTERA Pecko Matysiak s.c.
Podwale Przedmiejskie 24/21,
80-824 Gdańsk
tel.: +48 58 307 5670, 71
fax: +48 58 307 5671
e-mail: littera.biuro@use.pl,
littera@use.pl
http://www.littera.com.pl
The company’s core activity is designing and
construction of exhibition stands in cooperation
with all the major exhibition centers in
Poland. The company has an in-house design
team and studio, a storehouse and means
of transport. Littera offers stands based on
the Octanorm exhibition display system and
equipped with all necessary accessories:
exhibition furniture, household appliances
and professional lighting systems.
ŁYSOGÓRY Przedsiębiorstwo
Turystyczne sp. z o.o.
Sienkiewicza 78, 25-501 Kielce
tel.: +48 41 365 5000
fax: +48 41 365 5001
e-mail: hotel@lysogory.com.pl
http://www.lysogory.com.pl
The Łysogóry Hotel is located in the very
heart of the city of Kielce. It invites the
customers to its comfortably arranged
interiors. The hotel embodies charm and
elegance. The Secession style façade
distinguishes the hotel from the surrounding
buildings. Convenient location enables fast
and easy access to the most interesting
points of the city. Both cultural and social
life of Kielce goes on in the hotel’s nearest
neighbourhood. The hotel is an excellent place
to organize conferences. Furthermore it
IV. POLISH CHAMBER OF EXHIBITION INDUSTRY
is perfectly prepared for and experienced in
organizing all sorts of business meetings. It
offers three conference rooms on the hotel
premises, diverse in size but guaranteeing
invariably high standard. A wide range and
high quality of the services provided by the
experienced staff guarantee a pleasant stay
and satisfaction of the Guests.
M&M SERVICE Przedsiębiorstwo
Organizacji Wystaw i Obsługi Targów
ul. Jaśminowa 17,
62-002 Suchy Las k/ Poznania
Biuro Obsługi Klienta
ul. Orzeszkowej 3, 60-778 Poznań
tel./fax: +48 61 866 4948
e-mail: targi@mm-service.com.pl
http://www.mm.service.com.pl
The company offers comprehensive development
of non-system exhibition display
stands based on the octagonal system or
made according to individual design with
the use of wooden and plaster-cardboard
boards. The offer includes also construction
of storeyed stands and pavilions in the open
air. Complex services on request: stand decoration,
electrical installations, water-sewage
installations and furnishing stands with
furniture and household appliances.
MAD-EXPO sp. z o.o.
Parkowa 3/1, 60-775 Poznań
tel.: +48 61/ 866 2610
fax: +48 61/ 865 7512
e-mail: kosmala@madexpo.com.pl
http://www.madexpo.com.pl
Mad-Expo has been present on the exhibition
market for dozen or so years . It offers
a wide range of services in the area of
design and construction of exhibition stands
at exhibitions throughout the country and abroad.
The development of individual stands
is adjusted to the Customer’s demands.
The company’s offer includes realization
of unique ideas and service before, during
and after an exhibition: assembly works,
complex furnishing of stands with furniture
and household appliance and technical systems,
graphic and decoration artwork and
disassembly works.
MAXPOL sp. z o.o. Przedsiębiorstwo
Produkcyjno-Handlowe
ul. Hoża 86, 00-682 Warszawa
tel.: +48 22 628 0621, 629 9621
fax: +48 22 621 0373
e-mail: maxpol@maxpol-targi.com.pl
http://www.maxpol-targi.com.pl
Maxpol is a provider of services in the area
of complex organization of foreign trade fair
participations of Polish exhibitors in Bielarus,
Bulgaria, China, Croatia, Czech Republic,
Estonia, France, Germany, Hungary, India, Italy,
Kazakhstan, Lithuania, Latvia, Netherlands,
Portugal, Romania, Russia, Serbia, Spain,
Sweden, Ukraine, United Arab Emirates,
United Kingdom, United States. A wide range
of services includes design, construction and
development of exhibition stands, transpor-
51

52
POLISH EXHIBITION MARKET IN 2007
tation of exhibits, custom clearance service,
stay organization for individuals, promotion
and advertising services, hire of interpreters,
hostesses and additional staff. The company
also offers its Customers business partners
matchmaking. Maxpol is the Trade Fair
Service Leader 2006 and 2007 Prize winner
for great input in the area of organization of
Polish companies’ foreign participations and
the Polish businesses promotion abroad.
MELIŃSKI MINUTH sp. z o.o.
ul. Obornicka 253 A,B, 60-693 Poznań
tel.: +48 61 842 9283
fax: +48 61 842 9252
e-mail: biuro@melinski-minuth.com.pl
http://www.melinski-minuth.com.pl
The company is a provider of a wide range of
services in the area of complex development
of exhibition stands in Poland and abroad. The
company’s core activity is development of nonsystem,
custom built exhibition projects. The
offer includes also multimedia technical service
at trade fairs, exhibitions and other events. Meliński
Minuth provides its Customers with professional,
high quality service confi rmed by the
ISO 9001:2000 quality management system
certifi cate. The company cooperates with numerous
leading Polish and foreign companies
and has got their recognition. It is a winner of
numerous awards for its realizations and is the
Trade Fair Service Leader Prize winner. Meliński
Minuth is a member of the Octanorm Service
Partner international.
MESSE-PROJEKT s.c.
P. Szczepaniak & R. Molewski
ul. Konopnickiej 5, 60-771 Poznań
tel.: +48 61 865 8987, 865 2008
fax: +48 61 865 8982
e-mail: marketing@messeprojekt.pl
http://www.messeprojekt.pl
The company provides complex service
in the area of design and construction of
exhibition stands throughout the country and
abroad. It accomplishes unique innovative
ideas and original projects according to the
Customers’ needs. It guaranties constant
high quality, prompt and operative service,
taking care for every detail. The company’s
offer includes: decoration artwork, advertising
graphics, arrangement of exhibition
stands, foolscap printouts, equipping stands
with electrical equipment, lighting and audiovisual
systems, multimedia, furniture, household
appliances, fl owers. Messe Projekt
offers a partnership programme for the best
contractors in the sector.
MESSE-SYSTEM Zakład
Usługowo-Handlowy
Biuro Obsługi Klienta:
ul. Śniadeckich 60, 61-311 Poznań
tel./fax: +48 61 865 1931
tel.: +48 61 865 9914
e-mail: info@messe.com.pl
http://www.messe.com.pl
The company provides services in the area
of complete development of exhibition
stands including designing, graphic works
(including precision cutting of graphics with
the use of a cutting plotter), electrical installation,
furnishing with furniture and household
appliances. Construction of stands in
the octagonal system at home and abroad.
Custom stands based on wooden elements
and cardboard-gypsum board. Construction
of two-storey stands and outdoor stands
(tents, pavilions).
Międzynarodowe Centrum Targowe
sp. z o.o.
ul. Finlandzka 10, 03-903 Warszawa
tel.: +48 22 617 3042, 617 4191
fax: +48 22 616 1104
e-mail: mct@mct.com.pl
http://www.mct.com.pl
The company is the organizer of trade fairs,
scientifi c symposia and conferences. The
company also organizes the Best Product
prestigious competitions for exhibitors. It
renders a wide range of services in the area
of exhibition stand development. On the
Customer’s request it makes hotel accommodation
reservations during exhibitions.
Międzynarodowe Targi Gdańskie S.A.
ul. Beniowskiego 5, 80-382 Gdańsk
tel.: +48 58/ 554 9200
fax: +48 58/ 552 2168
e-mail: sekretariat@mtgsa.com.pl
http://www.mtgsa.com.pl
The company is the organizer of trade fairs,
exhibitions, seminars, business meetings,
promotional events and outdoor events
(fl ea markets). It operates a multifunctional
exhibition and business center. The
company owns a modern infrastructure and
professional technical and services backup
facilities indispensable for the organization
of exhibitions on own fairgrounds and
outdoor events. The exhibition venue offers
13,000 sq.m of exhibition space including
3,575 sq.m of indoor space in portable
pavilions. Stand construction capacity: 4,000
sq.m. Comprehensive service for exhibitors
includes: design and construction of
exhibition stands (system and custom built
stands), technical service, photographic
service, advertising graphics, interpreting
and translating services.
Międzynarodowe Targi Katowickie
Sp. z o.o.
ul. Bytkowska 1B, 40-955 Katowice
tel.: +48 32 78 99 100
fax: +48 32 254 02 27
email: info@mtk.katowice.pl
http://www.mtk.katowice.pl
The company’s core activity is organization
of trade fairs and exhibitions, congresses,
conferences and seminars. It operates
a venue which offers 5,000 sg.m of indoor
exhibition space, in fi ve air-conditioned
pavilions equipped with the Internet access
and multimedia equipment. The fairgrounds
includes also over 15,000 sg.m of open
area, close to the picturesque Voivodship
Culture and Recreation Park and offers
among others accommodation and catering
services and spacious parking lots. Easy
access to a gasoline station. All parts of the
venue are adapted for the disabled. The area
is 24 h protected. The company renders
a wide range of exhibition services including
development of stands.
Międzynarodowe Targi Lubelskie
Spółka Akcyjna
ul. Dworcowa 11, 20-406 Lublin
tel.: +48 81 534 4614, 532 4462
fax: +48 81 534 9295
e-mail: mtl@targi.lublin.pl
http://www.targi.lublin.pl
The company is the organizer of trade fairs
and exhibitions, symposia and congresses,
banquets, sports events, training, garden
parties and other events at Trade Fair and
Exhibition Center in Lublin and outside. The
company offers services in the area of exhibition
stand development including design
and construction of stands, documentation,
graphic and decoration service, complete
furnishing with furniture and household
appliances, advertising services for exhibitors
and hotel accommodation reservations
during exhibitions.
Międzynarodowe Targi Łódzkie
sp. z o.o.
ul. Wólczańska 199, 90-531 Łódź
tel.: +48 42 636 2983, 636 8678
fax: +48 42 637 2935
e-mail: info@mtl.lodz.pl
http://www.mtl.lodz.pl
The company is the organizer of national
and international trade fairs, exhibitions and
markets as well as congresses, seminars,
training, conferences, presentations and
as prestigious competitions for exhibitors
and artistic circles. The company provides
advertising, promotional and PR services,
printing services and computer typesetting.
Supplementary services include: artistic arrangement
of stands, hotel accommodation
bookings, hire of interpreters, translators,
hostesses and patent spokesmen, fl orist
service, photo-video service, organization

of banquets. The company operates the
Expo-Łódź and Expo-Bis exhibition venues
situated in the city center of Łódź and rents
its buildings for the organization of concerts,
sports and occasional events.
Międzynarodowe Targi Polska
sp. z o.o.
ul. Makowska 95, 04-307 Warszawa
tel.: +48 22 529 3900, 529 3950
fax: +48 22 529 3976
e-mail: info@mtpolska.com.pl
http://www.mtpolska.com.pl
The company is the organizer of international
trade fairs and exhibitions, conferences,
seminars, training sessions, presentations
and organization of prestigious competitions
for exhibitors. It provides services in the area
of design and development of exhibition
stands including complete furnishing as well
as, on the Customer’s request, translation
and interpreting services, hire of hostesses
and assistants and production of gadgets on
the Customer’s request. The company offers
also hotel accommodation booking and air
tickets for exhibitors and visitors at reduced
prices. MT Polska operates the Warsaw
Exhibition and Congress Center MT Polska
– a multifunctional venue perfectly adopted to
the organization of trade fairs and conferences,
concerts and other cultural events,
congresses, conventions, balls and banquets,
sports events and fi rm productions. The Center
fulfi ls European safety standards for such
venues. At the end of the fi rst stage of construction
works (in autumn 2008) the venue
Customers will be offered an air-conditioned
exhibition hall (10,000 sg.m) with a spacious
entrance hall, 2,000 sq.m of outdoor exhibition
space, a conference center, two car
parks (an underground car park for 417 cars
and a ground car park for 137 cars), easy
to arrange columnless space, an electronic
evidence system for visitors and modern media
and telecommunication solutions. After
completing the second stage of construction
works the venue – the biggest of its kind in
Warsaw – will offer another 20,000 sq.m. of
exhibition space in pavilions, 8,000 sq.m. of
functional offi ce and conference space and
extra underground car park area.
Międzynarodowe Targi Poznańskie
sp. z o.o.
ul. Głogowska 14, 60-734 Poznań
tel.: +48 61 869 2000
fax: +48 61 869 2999
e-mail: info@mtp.pl
http://www.mtp.pl
Poznań International fair is the leading Polish
exhibition organizer. The company is a member
of UFI – the Global Association of the
Exhibition Industry and CENTREX – International
Exhibition Statistics Union. It owns and
operates the biggest fairground in Poland
with over 110,000 sq. m. of indoor exhibition
space and almost 35,000 sq. m. of outdoor
exhibition space. PIF is the organizer of over
50 specialist exhibitions in the most important
sectors of industry and economy held
annually. The modern fairground’s infrastructure
is well-equipped to meet all exhibitors’
and visitors’ requirements, allowing to shape
space and construction solutions to their
needs and to organize business meetings at
their convenience. All pavilions are air-conditioned
and equipped with media channels
enabling high-quality and high-speed transfer
of information. The company provides a wide
range of services including exhibition stand
development , comprehensive logistics
services such as transportation of products,
customs clearance and expedition of goods
as well as catering services. The conference
halls situated in the PIF fairgrounds
are adapted for training and educational
activities and for the organization of business
meetings. The company is also the organizer
of joint participations of Polish exhibitors in
exhibitions abroad.
Międzynarodowe Targi Szczecińskie
sp. z o.o.
ul. Struga 6-8, 70-777 Szczecin
tel.: +48 91 464 4401
fax: +48 91 464 4402, 464 4489
e-mail: office@mts.pl
http://www.mts.pl
The company is the organizer of exhibitions,
conferences, symposia, congresses and
banquets in own Exhibition Center with
4,000 sq.m of total exhibition space, two
conference halls and a restaurant. The
Szczecin International Fairs can organise
a variety of outdoor events virtually at any
location. On the Customer’s request the
company provides also design and construction
of system and non system, custom
made exhibition stands. It renders also a fullrange
advertising service to exhibitors. Hotel
reservations, hire of hostesses, translators
and interpreters and comprehensive catering
service.
Międzynarodowe Targi Warmii i Mazur
s.c. Lech Grabowski – Wanda Misiak
Al. J.Piłsudskiego 44, 10-577 Olsztyn
tel./fax: +48 89 534 4044, 534 5918
e-mail: targi@targiwim.olsztyn.pl
http://www.targiwim.olsztyn.pl
The company is the organizer of trade
fairs and exhibitions in Olsztyn and in the
Warmian-Masurian Voivodeship. It is the only
organizer of the construction industry trade
fairs in the northeastern Poland. It also provides
a wide range of services to exhibitors
IV. POLISH CHAMBER OF EXHIBITION INDUSTRY
including graphic artwork, advertising and
printing services design, construction and
furnishing of exhibition stands. It offers development
of exhibition stands at domestic
and foreign trade fairs and exhibitions and
accompanying congresses, conferences and
symposia. The company has won numerous
awards for the organization of exhibitions.
Międzynarodowe Targi Wrocławskie
sp. z o.o.
ul. Wystawowa 1, 51-618 Wrocław
tel.: +48 71 348 3956
fax: +48 71 348 3956
e-mail: biuro@mtw.pl
http://www.mtw.pl
The company is the organizer of trade fairs,
exhibitions, promotional events, congresses,
conventions and scientifi c seminars. Organization
of training and corporate events.
Development of trade fair stands in Poland
and abroad.
MURATOR EXPO sp. z o.o.
ul. Senatorska 13/15, 00-075 Warszawa
tel.: +48 22 829 6680
fax: +48 22 829 6681, 829 6690
e-mail: biuro@muratorexpo.pl
http://www.muratorexpo.pl
Murator Expo is an experienced organizer of
trade fairs and exhibitions in the construction
and real estate industry as well as in
the water sports sector. In cooperation with
the real estate market players the company
organizes four times a year the biggest
housing fair in Warsaw: New House, new
Flat and – starting 2007 – in Kraków as well.
In cooperation with different opinion-making
organizations and media it also organizes
debates, lectures and meetings accompanying
the exhibitions. Murator Expo acts as
an agent in the rent of the historic Primate’s
Palace premises in Warsaw and is a partner
in the organization of events which take
place there. The company also runs and
administrates the specialist Web sites: memieszkania.pl,
me-kredyty.pl and me-komercyjne.pl
addressed the Client’s of the real
estate market.
PARTNER
ul. Bobrownicka 1c, 61-306 Poznań
tel./fax: +48 61 870 5123, 872 6011
e-mail: partner@partner.targi.pl
http://www.partner.targi.pl
Complex development of trade fair and
exhibition stands at the biggest trade fairs and
exhibitions all over the country and abroad.
The company offer includes: designing and
construction of conventional and individual
trade fair and exhibition stands as well as
furnishing stands with furniture, radio and TV
equipment, household appliances, computers
53

54
POLISH EXHIBITION MARKET IN 2007
and multimedia equipment. Graphics, decoration.
Printing services. The ISO 9001:2000 certifi
cation is a guaranty of high quality service
rendered by the company to its customers.
PLUS EWELD Przedsiębiorstwo
Handlowo – Usługowe
Os. Rzeczypospolitej 14/36,
61-397 Poznań
tel./fax: +48 61 661 3637
e-mail: biuro@eweld.pl
http://www.eweld.pl
Trade fair and exhibition stands development
and organization of trade fair participations all
over the country and abroad. Comprehensive
offer including: conventional stands in the
Octinex system, two-storey stands and unconventional
ones, according to clients design.
Advertising and printing services, graphic.
POLEXPO EXHIBITIONS sp. z o.o.
ul. Bohdanowicza 13,
02-127 Warszawa
tel.: +48 22 658 1818, 658 1819
fax: +48 22 822 0979, 883 0297
e-mail: poczta@polexpo.pl
http://www.polexpo.pl
The organizer of foreign trade fair participations
for Polish companies. The Organizer of
national exhibitions: Polish Business Days
and Business Poland. Designing and turn-key
construction of trade fair stands. Export of
trade fair services.
Polska Technika Górnicza S.A.
ul. Budowlanych 168,
43-100 Tychy
tel.: +48 32 032 323 42 10
fax: +48 32 032 323 42 22
e-mail: ptg@ptg.info.pl
http://www.ptg.info.pl
Polish Mining Engineering JSC was established
by production companies with strong
position in the coal mining market. The goal
of PME JSC is to provide complex services
for the mining industry, starting from the stage
of designing to the delivery of complete
long wall systems, with the possibility of
complex realization of big investment projects
including their fi nancing. The company is
the organizer of International fair of Mining,
Power Industry and Metallurgy.
POŁANIECKI Przedsiębiorstwo
Gastronomiczne
ul. Zakładowa 1, 25-672 Kielce
tel./fax: +48 41 365 1224,
tel.: +48 41 365 1273
e-mail: biuro@polaniecki.net
http://www.polaniecki.net
Activity in the scope of individual (a restaurant
and a snack bar in the area of Targi
Kielce) and collective (weddings, banquets,
receptions, conferences) catering. Comprehensive
service at open-air parties, trade
fairs (catering at stands), musical and sports
events and others, based on a qualifi ed and
experienced personnel, own ligistics service
and modern production back-up facilities.
Quaranty of high quality produce (based on
fresh natural products) and service. Complete
customer satisfaction is the company’s
main objective.
Pracownia Projektowo-Dekoratorska
Danuta Słomczyńska
Ptasia 30, 60-319 Poznań
tel.: +48 61 664 1600
fax: +48 61 664 1601
e-mail: biuro@ptasia30.pl
www.ptasia30.pl
Development of non-standard brand and product
advertising concepts and PR concepts.
Implementation of company marketing strategy
by an exhibition stand concept. Design
and development of stands with emphasis
on the company profi le, its importance and
by creating space for effective presentation
of the product and its promotion. Multidimensional
complex turn-key service.
Pracownia Sztuk Plastycznych
sp. z o.o.
ul. Finlandzka 10, 03-903 Warszawa
tel.: +48 22 617 4191
fax: +48 22 617 4191 w.102
e-mail: psp@psp.com.pl
http://www.psp.com.pl
Over 55-year-long experience in the area of
the visual arts services market in Poland.
Organization, promotion and visual arts
services at trade shows and exhibitions in
Poland and abroad as well as accompanying
congresses, conferences, seminars, banquet
receptions and other events. Comprehensive
trade show stand development at individual
request. The company offer includes also
small carpentry forms and medals for distinguished
occasions, advertising materials,
graphic services (applied graphics). The
Company is the Trade Fair Service Leader
Prize winner.
PROBUDEX PPHU sp. z.o.o.
ul. Mazowiecka 68a/67,
30-019 Kraków
Biuro Obsługi Klienta
ul. Vetulaniego 1A, 31-227 KRAKÓW
tel.: +48 12 415 69 35
fax: +48 12 415 68 53
e-mail: biuro@probudex.com.pl
http://www.probudex.com.pl
Designing with visualization and construction
of system fair stands (on the basis
of the Octanorm, Maxima, Maxima Light
systems) and non-standard/customized
stands, using the most modern exhibition
methods. Organizing congresses, seminars,
exhibitions and outdoor events. Constructing
storeyed stands e.g. in the Doppelform
system. Application of the most modern
lighting techniques and digital transmission
techniques. New line of stands- Future Design-
created thanks to the European Union
fi nance. Full service in all trade centres in
Poland and abroad. Main European trade
fair centres where the company provides its
services: Milan, Verona, Geneva, Dusseldorf,
Nuremberg, Cologne.
PROMOCJA s.c. W.Gola D.Lenartowska
– Przedsiębiorstwo Organizacji
Wystaw i Obsługi Targów
ul. Tatarakowa 4, 61-680 Poznań
Biuro Obsługi Klienta
ul. Śniadeckich 11/2, 60-773 POZNAŃ
tel.: +48 61 866 5058, 866 6384,
fax: +48 61 865 8047, 865 6120
e-mail: info@promocja-w-gola.com.pl
http://www.promocja-w-gola.com.pl
Development of trade fair and exhibition
stands in the octagonal system, according
to individual clients request. Construction
of two-storey stands and outdoor pavilions.
Realizations at exhibitions in Poland and Europe.
Promotional campaigns for exhibitors
during events. Accommodation booking,
hiring hostesses, interpreters, catering.
Designing and production of advertising
materials.
Przedsiębiorstwo Turystyczne ŁÓDŹ
al. Kościuszki 68 , 90-432 Łódź
tel.: +48 42 632 8336
e-mail: hotelspt@hotelspt.com.pl
http://www.hotelspt.com.pl
Przedsiębiorstwo Turystyczne „Łódź” – oferuje
usługi w swoich pięciu hotelach. Także: konferencje,
spotkania, turystyka, transport, targi.
PRZEMYSŁAW PHU sp. z o.o.
ul. Głogowska 16, 60-734 Poznań
tel.: +48 61 866 3560
fax: +48 61 866 5163
e-mail: rezerwacja@przemyslaw.com.pl
http://www.noclegi-poznan.pl,
www.hoteltt.com.pl
The company offers accommodation in
hotels, guest houses, apartments, villas and
rooms situated in the city of Poznań and
in the suburbs of Poznań, includning the
T&T*** Hotel. Hotel is conveniently located
in the quiet area in the south of Poznań,
close to Road to Wrocław, not far away from
the Poznań International Fair fairground and
the Poznań city center. The hotel offers sin-

gle and double rooms with the access to the
Internet, a restaurant, two conference halls,
sauna and a guarded parking lot.
SIMPEX Przedsiębiorstwo Usługowo
– Handlowe
ul. Lodowa 8, 60-226 Poznań
tel./fax: +48 61 864 0600
e-mail: simpex.targi@wp.pl
Design and construction of trade fair and exhibition
stands in the octagonal exhibition system
and individual custom made stands made of
the MDF board in Poland and abroad. Twostorey
stands, outdoor pavilions. Furnishing
exhibition stands with furniture and household
appliances. Graphic works. Hostesses.
SPOŁEM Gastronomiczna Spółdzielnia
Spożywców
ul. Wilczak 3, 61-623 Poznań
tel.: +48 61 828 8255
fax: +48 61 820 6113
e-mail: info@spolem-gss.com.pl
http://spolem-gss.com.pl
Społem is the gastronomy cooperative active
in the Poznan gastronomy market since
1949. It offers catering service to banquets,
conferences, training sessions and other
events. Społem is the organizer of fests
and receptions, also in its own restaurants.
It is a wholesaler and retailer of in-house
produced ice-cream, dumplings and pastry
products. The company is the only owner of
the beanery bars, cafes and cake shops in
Poznań. Spolem invites Customers to its numerous
cafes and cake shops in the Poznań
International Fair fairgrounds. The company is
famous for good quality, tasty meals, low process
and good and quick customer service.
STYMA Stanisław Madaj
ul. Sławomira 23, 61-063 Poznań
tel.: +48 61 876 8810
fax: +48 61 870 8960
e-mail: targi@styma.strefa.pl
http://www.styma.strefa.pl
Design and construction of exhibition stands
in the Foga system and custom-made
stands. Complete realisation of exhibition
and fair stands and expositions. Design and
graphic works. Furnishing stands with furniture
and fi ttings. Service available all over
Poland and abroad.
Targi Bydgoskie Sawo sp. z o.o.
ul. Dworcowa 81, 85-009 Bydgoszcz
tel.: +48 52 581 1177
fax: +48 52 581 1176
e-mail: info@sawo.pl
http://www.sawo.pl
Organization of trade fairs, exhibitions, conferences,
seminars as well as trade fair participations
and the Polish companiesď presentations
at trade fairs and exhibitions abroad. Stand
design, construction and equipment, publishing,
advertising and promotional services.
Numerous awards and prizes for high quality
service: Medal of President of Bydgoszcz – for
special services to the development of the
Bydgoszcz City; Cup of Bydgoszcz Province
Governor – for the achievements in the fi eld
of Pomorze and Kujawy region promotion;
Medal of Chief Work Inspection Offi cer – for
the achievements in the fi eld of safety at work;
„HERMES” award – a symbol of Pomorze
and Kujawy liability – awarded by the Jury of
Pomorze and Kujawy Quality Marks.
Targi Kielce sp. z o.o.
ul. Zakładowa 1, 25-672 Kielce
tel.: +48 41 365 1222
fax: +48 41 345 6261
e-mail: biuro@targikielce.pl
http://www.targikielce.pl
The most dynamically developing Polish
exhibition centre. Vice-leader of the Polish
trade fair market. The UFI and CENTREX
member. The owner of the second largest
fairground in Poland. The only fair organizer
owing a showground suitable for the dynamic
presentation of every kind of machinery.
The organizer of specialized trade fairs and
exhibitions as well as accompanying conferences,
seminaries and symposia. Comprehensive,
professional service rendered
to exhibitors: air-conditioned exhibition pavilions
with full technical infrastructure and
modern conference centre, designing and
development of stands, accommodation, advertising,
interpreters, hostesses, organizing
of banquets and business meetings.
Targi Lipskie Polska sp. z o.o.
Al. Jana Pawła II 29, 00-867 Warszawa
tel.: +48 22 653 6552 (53, 54)
fax: +48 22 653 6551
e-mail: info@targilipskie.pl
http://www.targilipskie.pl
The company is the representative of Leipziger
Messe in Poland. It offers assistance to
Exhibitors in preparing their participation in
exhibitions utilizing long-lasting experience
and modern technical solutions. A wide
range of services provided in cooperation
with the sister-companies and other partners
of Leipziger Messe includes consulting
on the choice of exhibition, developing of
preparation stage, complex development of
exhibition stand including design and construction
of a stand, catering, transportation,
accommodation booking and comprehensive
service during the exhibition.
Targi Pomorskie sp. z o.o.
ul. Hetmańska 38, 85-039 Bydgoszcz
tel.: +48 52 323 0714, 323 0715,
fax: +48 52 322 6770, 322 7845
IV. POLISH CHAMBER OF EXHIBITION INDUSTRY
e-mail: targi-pom@bdg.com.pl
http://www.targi-pom.com.pl
Organization of trade fairs and exhibitions
including construction industry, railway and
military industries. Complex development of
trade fair and exhibition stands based on the
octagonal profi les as well as unconventional,
custom-made stands. Two-storey stands
construction.
Targi Toruńskie sp. z o.o.
ul. Szosa Chełmińska 27, 87-100 Toruń
tel.: +48 56 658 2090
fax: +48 56 658 2099
e-mail: biuro@targitorunskie.pl
http://www.targitorunskie.pl
Targi Toruńskie Ltd. offer for rent about 2
000 sq.m. of indoor space in the Park Trade Fair
Center, designed for the organization of market
events, exhibitions, concerts, congresses, banquets
and weddings, as well as two conference
rooms (70 and 40 seats) and an auditory hall
(178+2 seats for handicapped persons) equipped
in sound systems, plasmic screens, multimedia
projectors and fast internet connections
where it is possible to organize presentations,
training courses and seminars. The company
offers also a parking lot for 119 vehicles and
an area suitable for the organization of outdoor
events (ca 1,750 ha). The Park Trade Fair Center
is friendly for handicapped people and assures
a twenty-four-hour security.
Targi w Krakowie sp. z o.o.
ul. Centralna 41a, 31-586 Kraków
tel.: +48 12 644 8165, 644 5932
fax: +48 12 644 6141
e-mail: biuro@targi.krakow.pl
http://www.targi.krakow.pl
Organization of trade fairs and exhibitions in
Kraków and other Polish cities. Congresses,
conferences, seminars and trainings, promotional
campaigns, presentations and other
marketing projects. Comprehensive professional
service rendered to exhibitors: exhibition
stands (design and construction), advertising
services, hotel bookings, transportation and
forwarding services and customs clearance.
Printing services and graphics, tourist information,
staff hire. The company is the Trade Fair
Service Leader 2006 Prize winner for an outstanding
marketing and promotion campaign
which allowed to create the success of Book
Trade Fair in Kraków.
TARGO-RENT Kompleksowe
Zabudowy Stoisk Targowych
ul. Mickiewicza 25,
62-035 Kórnik k/ Poznania
55

56
POLISH EXHIBITION MARKET IN 2007
tel.: +48 61 817 0012, 898 0180
fax: +48 61 817 0012
e-mail: biuro@targorent.pl
http://www.targorent.pl
Designing and construction of trade fair and
exhibition stands in Poland and abroad. Rental
of furniture and other stand equipment
elements including audio-visual equipment.
TECON SERVICE Kompleksowa
Zabudowa Stoisk Targowych
ul. Matejki 60, 60-770 Poznań
tel.: +48 61 865 8228, 652 3645
fax: +48 61 865 6909
e-mail: biuro@tecon.poznan.pl
http://www.tecon.poznan.pl
Designing and construction of trade fair
stands at home and abroad. Arrangement and
complete furnishing of stands. Conventional
stands and customized stands made of
a wide range of materials. Multi-storey stands,
pavilions and tents in the open air. Computer
visualization, graphics and decoration service.
TEXTILIMPEX sp. z o.o.
ul. Traugutta 25, 90-113 Łódź
tel.: +48 42 632 5180
fax: +48 42 637 7760, 636 1638
e-mail:
mmaciejewska@textilimpex.com.pl
http://www.textilimpex.com.pl
Over 50-year long tradition of trading in
products of the textile industry guaranteeing
high quality service rendered to customers.
Organization of specialist trade fairs for the
textile industry. Exhibition space and conference
halls hire.
TOMEX Wielobranżowe
Przedsiębiorstwo Handlowo-Usługowe
ul. Słoneczna 17,
86-031 Osielsko k/Bydgoszczy
tel.: +48 52 381 3937, 381 3110
fax: +48 52 381 3937, 381 3607
e-mail: biuro@tomex.pl
http://www.tomex.pl
Complex development (designing and
construction) of trade fair and exhibition
stands according to own or client’s design in
Poland and abroad. Construction of outdoor
pavilions. Furnishing stands with furniture,
household appliances and professional stage
lighting. Graphics, electrical installations
and water sewage systems.
TRANSMEBLE INTERNATIONAL
sp. z o.o. Przedsiębiorstwo
Międzynarodowej Spedycji Targowej
ul. Łacina 1, 61-132 Poznań
tel.: +48 61 865 6801, 865 6807,
fax: +48 61 865 6801
e-mail: office@transmeble.com.pl
http://www.transmeble.com.pl
Customs clearance and forwarding services
and exhibition cargo services rendered to
exhibitors in Poznan, Bydgoszcz, Warszawa,
Bielsko-Biala and other trade fair cities,
delivery of exhibits to the stand, door-to-door
transportation services; Custom Clearance
Agency services, storage services, rental
of handling equipment, industrial moves;
domestic and international, import and
export, air, ground and sea cargo forwarding
services including door-to-door delivery; logistic
advisory service. The company obtained
the ISO 9001:2000 certifi cation.
Warszawskie Centrum EXPO XXI
sp. z o. o.
ul. Prądzyńskiego 12/14,
01-222 Warszawa
tel.: +48 22 256 7100
fax: +48 22 256 7111
e-mail: sales@expoxxi.pl
http://www.expo21.pl
Warsaw International Expocentre EXPO XXI
is one of the most prestigious and innovative
multifunctional centres in Poland, suitable for
exhibitions, conferences, seminars, fashion
shows, meetings and banquets. EXPO XXI
covers 10,000 sqm of fl exible exhibition
space with minimum height and weight
restrictions. The halls are fi tted with underground
channels for all water, electricity and
Internet supplies, making almost any type
of space arrangement possible. The 3 main
halls can hold up to 5 events simultaneously,
with a further 3 conference rooms for up
to 800 delegates. The facilities can easily
accommodate larger meetings up to 5,000
guests in one of the centre’s fl exible halls.
EXPO XXI Warsaw provides the latest in IT
and communications technology and offers
an innovative central reservation and booking
service for organizers, via telephone or the
Internet. As an organizer, exhibitor or visitor
you will fi nd that the centre provides convenient
on-site services such as stand design,
construction, freight forwarding and customs
clearance as well as catering and accommodation.
Warsaw International Expocentre
EXPO XXI is a member of organizations: UFI,
ICCA, Polish Chamber of Exhibition Industry,
Warsaw Trade Fair Corporation.
WMG STUDIO Magdalena Gyurkovich
e-mail pracownia@wmgstudio.pl
tel.: +48 0 602 628 123
fax:+48 61 8250 864
Designing of trade fair and exhibition stands,
cooperation with experienced exhibition
service providers. Numerous medals and
rewards for the productions including three
awards in the Stand of the Year competition.
World Expo International sp. z o.o.
ul. Fordońska 246, 85-766 Bydgoszcz
tel.: +48 52 321 6910
fax: +48 52 321 6905
e-mail: office@world-expo.com.pl
http://www.world-expo.com.pl
Organization of trade fair participations
worldwide as well as trade missions and Polish
national pavilions at specialist trade fairs
and exhibitions in: Belarus, China, France,
Hungary, Iran, Kazakhstan, Germany, Russia,
Romania, Syria, Ukraine, United Kingdom
and in other countries.
World Trade Center sp. z o.o.
ul. Bukowska 12, 60-810 Poznań
tel.: +48 61 866 1050
fax: +48 61 866 6134
e-mail: wtc-poznan@wtc-poznan.com.pl
http://www.wtc-poznan.com.pl
World Trade Center Poznań is a member of
the World Trade Centers Association (WTCA)m
a world – wide organisation with the aim of
promoting and facilitating international trade. It
is an affi liated company of Poznan International
Fair and the City of Poznan. WTC Poznań
provides a whole range of business services
for foreign and Polish companies including
matchmaking, WTC Poznan Club, Business Mixer
meetings (during every trade fair), rental of
conference rooms (a conference room for 330
persons), accommodation, tourist programmes,
translation service, interpreters.
Wydawnictwo MEDIA-EXPO sp. z o.o.
ul. 28 Czerwca 1956 r. nr 217/219,
61-485 Poznań
tel.: +48 61 831 2110
fax: +48 61 831 2150
e-mail: info@media-expo.pl
http://www.media-expo.pl
Media-Expo Publishing House Ltd. runs the
biggest on the Polish market data base of
trade fairs and exhibitions and their organizers
from all around the world. Since 2001
the data on Poland and all other European
countries have been published in the Świat
Targów (The World of Fairs) yearbook, the
leading title of the company, presenting the
list of exhibitions in Poland and abroad as
well as on the Internet at www.media-expo.
pl. Świat Targów is the most complete
source of information on exhibitions and
their organizers available on the Polish press
market. The publication helps exhibitors to
choose the best event for the presentation of
their products and services and is a guide for
all those who search for attractive or new opportunities
on the exhibition market. Printing
and publishing is the company’s core activity
in which they make use of their long-standing
experience and qualifi cations gained in the
printing service market. Depending on requirements
comprehensive service may include
project development and mock-up, editing,
typesetting and making up of texts and
illustrations, scanning, typesetting, printing
and binding. The company’s offer includes:
books, catalogues, brochures and leafl ets,
advertising brochures, posters, calendars,
postcards and notepads, promotional offi ce
materials including fi les, letterhead paper
and multimedia presentations on CDs or
DVDs. The company’s offer ideally fulfi ls the
Clients’ needs and expectations and goes in
accordance to the market trends.

Yacht-Expo sp. z o. o.
ul. Senatorska 13/15, 00-075 Warszawa
tel.: +48 22 829 6680
fax: +48 22 829 6681
e-mail: biuro@wiatriwoda.pl
http://www.wiatriwoda.pl
The company is the owner of the brand
Wind & Water Boat and the co-organizer of
the Wind & Water Boat Show (in cooperation
with Murator EXPO – executive organizer).
Zakład Tłumaczeń i Maszynopisania
Krystyna Żuchowska Przedsiębiorstwo
Usługowe
ul. Wojskowa 11/13c, lok. 13,
60-802 Poznań
tel.: +48 61 867 5689
fax: +48 61 865 8724
e-mail: zucho@info.com.pl,
zucho@mail.icpnet.pl
http://www.tlumaczenia.org.pl
The Company has been operating on the
translation market since 1990 and is committed
to offering customers a broad range
of interpreting and translating services,
including simultaneous and consecutive interpretation
and translation of written texts,
including legally certifi ed translation. Thanks
to cooperation with a number of highly
qualifi ed and experienced translators and
interpreters specialising in a wide range of
disciplines such as science, economy, law,
advertisement and marketing, pharmacy,
medicine and technology, we are able to
translate very diverse texts of varying degrees
of diffi culty. We produce translations from
and into such languages as English, German,
French, Russian, Ukrainian, Lithuanian,
Latvian, Georgian, Czech, Slovak, Hungarian,
Romanian, Croatian, Serbian, Albanian, Swedish,
Danish, Norwegian, Finnish, Flemish,
Dutch, Italian, Spanish, Arabic or Chinese
and we constantly expand our offer. We
guarantee professional service, top quality,
timeliness and complete confi dentiality.
Zarząd Targów Warszawskich S.A.
ul. Puławska 12a, 02-566 Warszawa
tel.: +48 22 849 6006, 849 6071
fax: +48 22 849 3584
e-mail: ztw@ztw.pl
http://www.ztw.pl
Established in 1991 the company is an
organizer of specialist exhibitions held in
Warsaw in other cities in Poland. It is the coorganizer
of International Maritime Exhibition
BALTEXPO – the biggest industry exhibition
in Poland and the most prestigious in Central
and Eastern Europe. The exhibition calendar
contains among others events thematically
related to the construction industry, the chemical
industry and raw materials as well as
in banking and the investment market. The
exhibitions are accompanied by conferences
with the participation of Polish and foreign
industry experts.
ZEBRA Przedsiębiorstwo
Wystawienniczo – Promocyjne s.c.
D.Bobiński J. Bobińska
ul. Lipowa 25 Złotkowo,
62-002 Suchy Las
tel./fax: +48 61 865 6807
e-mail: info@zebrapwp.com.pl
http://www.zebrapwp.com.pl
IV. POLISH CHAMBER OF EXHIBITION INDUSTRY
Comprehensive development of trade fair
and exhibition stands based on conventional
solutions or individual - made according to
customer design. Two-storey stands construction.
Pavilions in the open air. Graphics
and decoration service. Furnishing stands at
exhibitor’s request.
ZIAD Bielsko-Biała S.A.
Al. Armii Krajowej 220,
43-316 Bielsko-Biała
tel.: +48 33 813 8240, 813 8201,
fax: +48 33 814 2231, 813 8233
e-mail: sekretariat@ziad.bielsko.pl
http://www.ziad.bielsko.pl
ZIAD Bielsko-Biała (Joint Stock Company)
is an organizer of fairs and conferences in
the fi eld of power industry. The ENERGTAB
– International Power Industry Fair is the
most famous and the biggest among them,
having been organized for 20 years, every
September. The number of exhibitors has
been steadily growing over the years.
Therefore a decision to build a multi-purpose
exhibit and entertainment hall accompanied
by additional infrastructure, including a parking
lot for 800 cars has been taken. A large
part of the ENERGTAB fair will be located
in the new hall. ZIAD Bielsko-Biala is also
a well-known training centre which organizes
over 200 specialist courses yearly, mainly for
electricians and power industry professionals.
Additionaly the company manages the
cabin aerial ropeway to Szyndzielnia Mountain
and ski lifts on the slopes of Dębowiec
and Klimczok.
57

58
POLISH EXHIBITION MARKET IN 2007
KEY PARTNERS OF POLISH
CHAMBER OF EXHIBITION INDUSTRY
UFI – THE GLOBAL ASSOCIATION OF THE EXHIBITION INDUSTRY
The Global
Association of the
Exhibition Industry
UFI – the Global Association of the Exhibition Industry (www.ufi net.org) was founded in 1925. It is the largest trade fair organization
in the world. Currently it has 527 members from 80 countries on 6 continents. Among the members there are 274 trade fair
and exhibition organizers, 64 operators of trade fair venues, 122 trade fair and exhibition organizers who own and manage trade
fair venues, 36 trade fair associations and 23 partners from the sector. Currently 792 trade fairs and exhibitions, out of 4500 organized
by UFI members, have the “UFI Approved” certifi cate. Within the organizational structure of UFI, Polish Chamber of Exhibition
Industry belongs to UFI Associations Committee.
UFI is an exceptional forum for dialogue and an effi cient platform for communication and exchange of knowledge and experience
for trade fair professionals around the world. UFI promotes trade fairs and exhibitions as a unique instrument of marketing
and communication. Its members are offered various possibilities in the fi eld of education and research in the exhibition industry.
UFI always deals with the key issues of the trade fair sector. In the recent years, the most important and the most diffi cult tasks
undertaken by UFI have been the implementation of unifi ed terminology and calculation standards for statistics used in the exhibition
industry. The terminology currently used by UFI members was approved in 2005. One of the approved defi nitions says
that international trade fairs are those with the participation of at least 10% of foreign exhibitors or at least 5% of foreign visitors.
At the end of 2004, ISO invited UFI to participate in defi ning global ISO norm related to trade fair terminology. The work on ISO
norms is under way and UFI representatives are working within the framework of a special ISO working group. However, due to
the specifi c nature of the task and diversifi ed conditions of functioning of trade fairs on different continents, the project is highly
complicated and time-consuming.
CENRTEX – INTERNATIONAL EXHIBITION STATISTICS UNION
CENTREX, the Exhibition Knowledge Provider – International Exhibition Statistics Union (www.centrexstat.org) was
founded in 1997 by the leaders of the exhibition market in Central and Easter Europe (Poznan International Fair, BW Brno,
INCHEBA Bratislava, HUNGEXPO Budapest). One of the key tasks of the organization is coordination of activities related
to the audit of exhibition statistics. Currently CENTREX is a regional trade fair and exhibition organization in Central and
Eastern Europe. It is a forum for cooperation between trade fair organizers from that part of Europe and, at present, it affi
liates 19 largest organizers from the Czech Republic, Poland (Poznan International Fair and Kielce Fair), Ukraine, Hungary,
Romania and Slovakia.
In April 2008 in Ostrava, the President of the Board of Polish Chamber of Exhibition Industry, Mr. Bogusław Zalewski
(Poznan International Fair), was unanimously appointed as the President of CENRTEX International Exhibition Statistics
Union for the next term.
AUMA – ASSOCIATION OF THE GERMAN TRADE FAIR INDUSTRY
�����
AUMA – Association of the German Trade Fair Industry (www.auma.de) is the organization of companies from the oldest
and largest exhibition market in Europe. In 2007, AUMA celebrated centennial of its existence (the current name has been
used since 1934). At present, AUMA affi liates 84 members: trade fair and exhibition organizers, associations of organizers,
associations of exhibitors and visitors from various sectors of industry, associations of manufacturers, trade associations
(including Association of German Chambers of Industry and Commerce), organizers of participation in trade fairs and exhibitions
abroad, trade fair service providers (like FAMAB) and others. Also FKM – the Society for Voluntary Control of Trade
Fair and Exhibition Statistics – operates within the organizational structure of AUMA.
info@ufi.org
asia@ufi.org mea@ufi.org

HONORARY MEMBERS OF POLISH CHAMBER OF EXHIBITION INDUSTRY
Manfred Busche (Germany)
�
�
�
�
�
Dariusz Stołecki
�
�
�
graduate of Grosse Schule
Wolfenbüttel, Freie Universität
Berlin and Goethe Institut;
1965-1999 connected with Berlin
Fairs (ADB Ausstellungs-Dienst,
Berlin – until 1970; from 1971
AMK Ausstellungs-Messe-
Kongress GmbH Berlin; 1987-
1999 founder of Messe Berlin);
1998-2001 President of UFI
– the Global Association of
the Exhibition Industry; later
honorary President of UFI;
2002 – June – participant in the
conference “Trade fairs – the
stimulus to entrepreneurship
and economic development of
cities” organized by the Polish
Trade Fair Corporation and E.
Kwiatkowski Society;
lecturer at European universities,
e.g. Poznan University of
Economics, Postgraduate
Study of Communication and
Promotion in Business organized
since 2000 in cooperation with
the Polish Trade Fair Corporation.
professionally connected
with a foreign trade company
Textilimpex in Lodz - the
founding member of the Polish
Trade Fair Corporation;
since 1989 ran the Trade Fair
Department;
actively involved in the activities
of trade fair sector in Lodz;
represented Textilimpex at
General Meetings and other
conventions of the Polish Trade
Fair Corporation; active in
solving problems of the trade
fair sector.
Alojzy A. Kuca
�
�
�
�
�
�
�
founder, editor-in-chief and
publisher of “Gazeta Targowa”
(Trade Fair Magazine) (since
1971);
author of hundreds of articles
on trade fairs, trade fair
marketing, and the art market;
initiator and organizer of fi rst
marketing conferences in
Poland;
founder of the Polish Trade Fair
Institute;
initiator and co-organizer of
“Trade Fair Art Exhibitions” at
Poznan International Fair;
initiator and co-founder of the
Polish Trade Fair Corporation;
longstanding Vice-President
since the foundation of the
Corporation;
initiator and fi rst publisher of
the report Trade Fairs in Poland
and Trade Fair Calendar;
initiator of the competitions
“Leader of Trade Fair Services”
and “Trio – Stand of the Year”
organized by the Polish Trade
Fair Corporation.
Kazimierz Marcinkowski
�
�
�
�
journalist, editor, connected with
the Polish Trade Fair Corporation
since its beginnings;
1966-2000 Chairperson of the
Committee on Statistical Data
Verifi cation of PTFC, which
started independent audits;
during all these years, an informal
spokesperson of the Polish Trade
Fair Corporation;
longstanding editor-in-chief of
“Gazeta Targowa” (Trade Fair
Magazine).
Mieczysław Kowalikowski
�
�
�
graduate of the University
of Maritime Trade and the
University of Economics in
Sopot;
1945-1985 professionally
connected with maritime
economy, in many responsible
posts, e.g. in POLSTEAM
(organized branches, agencies,
e.g. in Romania, in the Middle
East – Beirut), in Polish Ocean
Lines; employee of the Maritime
Institute in Gdansk and lecturer
at Maritime University of
Szczecin;
1994-2000 – employee of
Gdansk International Fair;
since 1996 actively involved
as a member and fi rst Deputy
Chairperson of the Committee
on Statistical Data Verifi cation of
the Corporation, which started
the professional audit of trade
fair statistics of PTFC members.
Włodzimierz Kubiak
�
�
�
�
graduate of the University of
Economics in 1968;
member of the Board of
National Association of Student
Cooperatives in Warsaw;
since 1988, chief specialist
in the Organization of Trade
Fairs and Exhibitions Offi ce of
Central Association of Work
Cooperatives in Warsaw;
1989-2004 – the Director of
Botir Cooperative, the builder of
expositions and trade fair stands
in Poland and abroad.
Karoly Nagy (Węgry)
�
�
�
�
�
�
�
�
involved in trade fair sector since
1989; economist – graduate of
Budapest University of Economics;
in the 1990’s professionally
connected with HUNGEXPO
(Budapest); implemented the visitor
registration system;
consultant in the fi eld of project
management in the exhibition
industry (Hungary) and lecturer of
marketing and communication at
Budapest University of Economics
and Budapest University of
Technology;
initiator, founder and General
Secretary of AHEFO – Association
of Hungarian Exhibition and Fair
Organizers (1989-2007);
expert, consultant in the fi eld of
trade fair statistics, co-author of
defi nitions and statistical standards
of CENTREX (1997-2007) and UFI;
initiator, “founder” and longstanding
consultant of CENTREX;
initiator, organizer and lecturer
during several editions of Trade
Fair Forum of Central and Easter
Europe;
in UFI – for several years, a
member and active participant in
Marketing, Transparency of Trade
Fair Statistics, and Education
Committees.
Wojciech Hellwing
� involved in the exhibition industry since
1965;
� since 1979 the director of National Artist
Handicraft Exhibition presented in 12
cities in Germany; the organizer of Artist
Handicraft Exhibition in twelve cities in
Germany;
� co-fi nder and one of fi rst vice-presidents
of Polish Trade Fair Corporation; the
director of KORA & OW;
�
since 1997 the owner and director of
Hellwing Expo seated in Poznan, involved
in design and construction of exhibition
stands.