Benji's OdditiesBuilding, pedals& photosALOCALMAN, David Hillman,made a trip to New York City.While there, he lost his NorthDakota driver’s license and called mefrom NYC to see what he could do toget another one. Because he was sightseeing,I told him that if he got close tothe Chrysler Building I’d like him totake some photos for me.Two years after his trip, he stoppedme at the local post office and said,“I’ve got something for you in the pickup.”He went out and retrieved an envelopewith two photos of the ChryslerBuilding.He had been in a cab and had mentionedto the driver that he wanted tostop and get photos of the place for afriend. The cabbie parked, blockingtraffic, so David could get the photos!I had never seen an actual colorphoto of the place before; just postcardtypephotos.THE PEDAL CARCAR PHOTOSOS are of a cardone by late club member Clarence"Louver" Braunberger of Fargo, NorthDakota. Clarence and two of his sons,Wayne and Glenn, ran a body shop inFargo. An old hot-rodder, Clarencehad a louver press at the shop anddecided the pedal car would look goodwith a louvered hood.Clarence was so famous for his louvers,he had the word LOUVER on hislicense plates. Many people actuallythought his real name was Louver!Clarence passed away on December 15,2008.Clarence’s s pedal car is aMurray, the same make as theMorellis’ Pedal <strong>Plymouth</strong> inBULLETIN 294. Although givingthe car an obviously differentinterpretation, Clarence stillcalled his a <strong>Plymouth</strong>.-20-Granddaughter BrynnGranddaughter Brynn at the wheelwith Grandpa Jim.THE PHOTO OF THE1933 PLYMOUTHYMOUTHTHE 1933 Pon the display stand that appeared onpage 7 of BULLETIN 291 caught myattention -- not because it was a colorphoto of a ‘33 <strong>Plymouth</strong> but because ofthe interesting background.First, I have to say I’ve never seen acopy of Chrysler Management, the inhousepublication in which the originalphoto appeared. It has to be one of themany magazines published by Chryslerover the years that has disappeared ashad the <strong>Plymouth</strong> Sales Promoter,Overseas Graphic (for Chrysler’s exportdealers) and others.After a few minutes of searching, Ifound the photo. It is of a prototype1934 PE sitting on the very same displaystand. I had first seen this photosome years ago when a club membercontacted me, saying he’d received thephoto from Chrysler after he had askedfor photos of a ‘34 PE <strong>Plymouth</strong>. Whenhe saw the photo, he knew the car picturedwasn’t a “real” ‘34 <strong>Plymouth</strong>.Close examination revels a straightfront axle (more readily seen in otherphotos I have since located that hadbeen taken of the same car in the samelocation). It also has ‘33 <strong>Plymouth</strong> wirewheels and hub caps and an unusual“bi-plane” front bumper with a split inthe middle. Also, the headlamps areadorned with fins that are much largerand more elongated than the fin used onproduction ‘34 <strong>Plymouth</strong>s, and the carhas externally mounted wind wingsrather than the built-in vent windowsused on production PE models.The background is exactly the sameas that in the ‘33 photo sent by Michael
Owens. This begs the question: Is the‘33 pictured in Chrysler Management a“real” production car or anther prototype?Are there any other model year<strong>Plymouth</strong>s taken against this backdrop?-- Jim BenjaminsonEditor’s s notes:DON BUTLER’S BOOK, The <strong>Plymouth</strong>and DeSoto Story, shows, on page 53, a1932 DeSoto seven-passenger sedanpictured in front of the same backdrop.MARV RAGUSE, member and Chrysleremployee, says the following about thestaging of those photos:The photo was shot against thenorth wall on the second floor ofthe six-story Engineering Buildingin Highland Park, Michigan. At thetime the building was only fourstories high. It’s not a factoryphoto, per se; I would call it anEngineering picture.On the north one-third of thefloor, a showroom or display areawas created. Other marketing shotsof the period also originated there.Years later, I was determined tofind where these pictures had beentaken and, much to my surprise, Idiscovered that my office wasabout 30 feet south of where thecar in the picture was resting. Allis now gone.I have, in my collection, many"original" black and white picturestaken of this early PC. The picturesare numbered PC3, PC4,PC5, etc.Notice that production hubcapswere not available yet for theshoot.PBThis winter hunting display of a ‘33 PDconvertible was staged in the same area asthe above photos. Note the curtains in thebackgroud similar to those between whichthe Chrysler logo center piece had beeninstalled for the display photos.FROM THE COLLECTION OF MARV RAGUSE, THIS PHOTOAPPEARED IN BULLETIN 173.-21-