Movie Premiere with a Difference - ST Electronics

events12 3Who’s Whoat the Premiere...45 6 78 9 1026electronics review

eventsMovie Premiere with a DifferenceST Electronics premieres The Ten Commandments to customers and partnersOn 21 November 2007, customers and partners ofST Electronics attended The Ten CommandmentsPremiere. It was a movie premiere with a differenceas The Ten Commandments is the first movie coproducedby ST Electronics.iVL Animation, a studio of ST Electronics(Digital Media) Pte Ltd, co-produced The TenCommandments with Promenade Pictures (US) andHuhu Studios (New Zealand). Created primarily forthe DVD market, The Ten Commandments is the firstin a series of 12 titles to be released by PromenadePictures as the Epic Stories of the Bible and is a faithbasedstory presented in 3D animation, unlike othercommercial entertainment animation movies.The Ten Commandments is a first in a number ofthings for iVL Animation and Singapore. This isthe first 3D digital animated movie co-producedby a Singapore company that features recognisedHollywood voice talents the likes of Sir Ben Kingsleyas the narrator, Christian Slater as Moses, AlfredMolina as Ramses, Elliott Gould as the voice ofGod and other renowned talents. The script wasby Ed Naha, who wrote the screenplay for Honey, IShrunk the Kids. It is also the first movie involving aSingapore production studio that has been launchedin US theatres - more than 800 theatres on 19 October2007.For iVL Animation Studios and ST Electronics, 3Ddigital animation is an exciting new business and thecompany has over the last five years been involved inthe production of a number of shows, some of whichhave been aired by US, UK, Canada and Australianbroadcasters including NBC:• Jane and the Dragon – a 26 episode TV seriesthat has been launched in the US, UK, Canada,Australia and New Zealand. It is still on airon the much coveted Saturday late morningchildren slot on NBC in the US. The series wasnominated in four categories for 2006 GeminiAward, including Best Animation Programmeor Series and the Jane and The Dragon: ShallWe Dance episode won the 2006 BANFF WorldTelevision Award in the Animation category.• Future is Wild – a 26 episode series, launchedon the US’ Discovery Kids Channel to positivereviews on 13 October 2007. It will air in Canadaon Teletoons in early 2008.CRITICS’ REVIEWSMovieGuideOverall, this is a veryuplifting family film thatcan be used as a helpfultool to introduce childrento the Old Testament.Louis R. Carlozo - Score 76Pre-adolescent kids would seem tobe the ideal target audience, andthe “Commandments” gets it rightby neither pandering nor preaching- but by presenting what is truly aremarkable story that has survivedthe millennia.1.2.3.4.5.6.7.8.9.10.From right: Mr Tan Pheng Hock, President & CEO, ST Engineering, Mr & Mrs Lee Yi Shyan, Minister of State, Ministry of Trade & Industry, Mrs Teo Chee Heanand Mr & Mrs Seah Moon Ming, President, ST Electronics;Mr Lucas Chow, Chief Executive Officer, Media Corp and Mrs Chow - Tan Lee Chew, Managing Director, Technology Solutions Group, Hewlett-PackardSingapore (Sales);From right: Mr Seah Moon Ming, President, ST Electronics welcoming Dr Francis Yeoh, Chief Operating Officer, National Research Foundation;From right: Mr Tang Kum Chuen, SVP / GM, ST Electronics Satcom & Sensor Systems, Mr Seah Moon Ming, President, ST Electronics, Mr Jack Neo, FilmDirector, J Team Productions, Mr Ng Chong Khim, Dy President, Corporate Services & Marketing & President, Communication & Sensor Systems Group, Mr LeeYi Shyan, Minister of State, Ministry of Trade & Industry and Mr Mah How Teck, VP, Market Development, ST Electronics Satcom & Sensor Systems;From right: Mr Aloysius Phua, Director, Marketing, ST Electronics (Training & Simulation Systems), Mr Lee Fook Sun, Dy President (Operations), ST Electronicsand Mr Sim Gim Guan, Deputy Secretary (Information & Corporate Management), Ministry of Information, Communications & The ArtsFrom right: Mr Eric Chan, SVP/GM, ST Electronics (Training & Simulation Systems), Mrs Teo Chee Hean, Mr Seah Moon Ming, President, ST Electronics andMr Tan Pheng Hock, President & CEO, ST Engineering;Mr Teo Chin Hock, Director (Networked Systems), Defence Science & Technology Agency at the reception counter;From right: Mr Wong Loke Hin and Mr & Mrs Yam Ah Mee, Chief Executive Officer, Land Transport Authority;From right: Mr Lee Fook Sun, Dy President (Operations), ST Electronics, Mr & Mrs Mr Yu Chien Siang, Computer Security Consultant, Ministry of Home Affairsand Mr Eric Chan, SVP/GM, ST Electronics (Training & Simulation Systems);Guests enjoying the tea reception before the show.volume 20 no. 3 27