Srushti for net.pmd - Nalla Malla Reddy Engineering College

THE QUARTERLY COLLEGE NEWS MAGAZINE JANUARY-MARCH 2010, VOLUME -1, ISSUE - 1FeatureSRUSHTI THE ORIGIN OF THINKINGstory:Research Areas inComputer SciencePerspective:The logo ‘why’, ‘what’ and ‘how’Job opportunitiesforEngineering GraduatesOpportunities from the CollegeThe collegeas a windowto reach theworld

SRUSHTI Volume - 1, Issue -1Chief PatronPatronChief EditiorSub- EditorEditorial BoardDesignDTPSRUSHTIVOLUME - 1, No.1: Sri Nalla Malla Reddy: Dr.V. Siva Rama Prasad: Prof. J.Yellaiah: Dr. Divya NallaDr. Sneha NallaK. Sai Krishna: Prof. Sadasiva SharmaProf. Rama ChandraProf. K.Kiran Kumar JainDr. T. MohandasDr. K. Narsimha ReddyP.V.S. Siva PrasadS.RajashreeG.Venkat ReddyA.Rajashekar: Dr. Sneha Nalla: Srinivas ChinthalaSrinivas M.V.CONTENTS4 Cover storyJob Opportunities for Engineering Graduates10 Feature storyResearch Areas in Computer Science14 Campus News18 Departments22 Sports26 Alumni28 PerspectiveLogo of NMRECPublished by:Nalla Malla Reddy Engineering CollegeDIVYANAGAR,Near Narapally at 16th KM fromHyderabad on Warangal Highway 202,Ghatkesar, Ranga Reddy-500088. A.P.Phones : 08415-256001, 002 & 003EDITORIALThe college magazine “Srushti” begins with this Quarterlyissue, January - March 2010 with Quarterly release dates.We have incorporated the changes taking place in NallaMalla Reddy Engineering College with regard to the constructionof a new building adjacent to the college for holding Nationaland International Seminars along with new courses to beintroduced. We want to highlight more of the significantachievements of our faculty, students, alumni, sharing the waysthey live, work and serve their employers in general and NMRECin particular.The news about Alumni is limited. The magazine providesthe details of Alumni in some branches of Engineering andComputer Applications. They furnished about their employmentand expressed their some of belongingness to NMREC. Theircontribution and views will certainly bring significant change inthe students of the college.Campus news include the participation of our studentsin sports and athletics in the present and the past years.The opinions expressed about the college logo will havea positive and thought provoking messages hidden in it and enablethe students to work on the lines suggested in it are; ‘why’, ‘what’and ‘how’ to mould their lives and feel the responsibility to servethe society with deep commitment.It is my pleasure to invite contributions from all thedepartments including faculty members and students for thecurrent issue SrushtiPlease share our views and ideas for the betterment ofthe magazine. Reach me through jyellaiah@yahoo.com or callme at 9849539441.With best wishes.J.Yellaiah3

COVER STORYSRUSHTI JANUARY - MARCH, 2010JOB OPPORTUNITIES FOR ENGINEERING GRADUATES-- Department of Electronics and Communication Engineering *Jobs are back with a bangin India proving it to be themost optimistic nation interms of hiring plans. Afterthe global financial meltdown ofOctober 2008, the economy is backon track [India Today, March 15, 2010].The ‘cautious optimism’ that pervadedthroughout the last year hasevaporated and companies are nowlooking to hire aggressively. India hasbeen reporting the strongest hiringplans globally since the third quarterof 2008. A majority of Indiancompanies, particularly those ininfrastructure and energy sectors, areplanning to hire in a big way this year.Firms in sectors like telecom, oil andgas and infrastructure are likely torecruit the most across lateral andentry levels. A host of companies,including TCS, Infosys, Wipro andMahindra Satyam, have recentlyannounced their hiring plans. In percentage terms, the number of companies planning to keep afreeze on their fresh recruitment, will drop to just 6.6 per cent. It was 29.4 per cent last year.Leading the recruitment bandwagon is of course the IT sector which had seen almost 50,000 joblosses in the first three months of 2009. But with order books most IT companies are looking upagain and it’s raining the jobs in the IT sector. Banks are also looking to hire aggressively. Whilethe country’s largest lender, State Bank of India, is expected to hire at least 40,000 persons,Punjab National Bank is looking at an additional 75,000, while Union Bank intends to hire 50,000business correspondents over the next two to three years.Computer Engineer: Computer hardware engineers perform research, design, develop, test,and oversee the manufacture and installation of computer hardware, including computer chips,circuit boards, computer systems, and related equipment such as keyboards, routers, and printers.The rapid advances in computer technology are largely a result of the research, development,and design efforts of these engineers.*ContributorsFaculty: B. Ravinder, Assoc. Prof., K. Vishnuvardhan Reddy, Asst. Prof., T. Sunil Kumar, Asst. Prof.,P. Srikanth, Asst. Prof.Students: N. Sneha, IV Yr ‘B’, J. Sai Nath, II Yr, ‘A’, K. Praveen Kumar, II Yr, ‘A’4

SRUSHTI Volume - 1, Issue -1Electrical Engineer: Electrical and electronics engineers design, develop, test, and supervisethe manufacture and sometimes installation of electrical equipment. Such equipment includesthe power generating and transmission equipment of electric utility companies, and the electricmotors, machinery controls, and lighting and wiring used in buildings. Electronic equipment usedin automobiles, aircraft, computers, and communications equipment is also designed by electricalengineers.Electronics Engineer: Electronics engineers, except computer, are responsible for a widerange of technologies, from portable music players to global positioning systems (GPS), whichcan continuously provide the location of, for example, a vehicle. Electronics engineers design,develop, test, and supervise the manufacture of electronic equipment such as broadcast andcommunications systems. Electronics engineers specialize in areas such as communications,signal processing, and control systems or have a specialty within one of these areas controlsystems or aviation electronics, for example.Mechanical Engineer: Mechanical engineers are concerned with the production, transmission,and use of mechanical power and heat. They study the behavior of materials when forces areapplied to them - such as the motion of solids, liquids, and gasses - and the heating and coolingof objects and machines. Mechanical engineers design and develop manufacturing equipmentand technologies, and supervise installation of refrigeration and air conditioning equipment,materials handling systems, automatic control systems, noise control and acoustics, machinetools, internal combustion engines, solar energy systems, and rail transportation equipment.SOFTWARE JOBSNature of Work: A software engineer is responsible for the design and implementationof a variety of software solutions. They might be involved in the design and testing of anythingfrom computers games and business applications, to operating systems and advanced softwarefor the control of highly technical hardware and equipment. Once the system had been fully designedsoftware engineers then test, debug, and maintain the systems. The work undertaken by softwareengineers is generally of a highly complex and technical nature, and involves the application ofcomputer science and mathematics in an environment which is constantly evolving as a result oftechnological advances.Entry requirements: Although this area of work is open to all graduates, a degree in a computerrelateddiscipline may improve their chances. For example, software engineering, computerscience and engineering, electrical or electronic engineering, mathematics and computerapplications. Many of the recruiters are happy to take trainees from any discipline; a minimum ofa first division/ grade is usually expected. Most employers, particularly smaller employers, generallyfavor degrees of a computing, scientific or numerate nature. Employers will be more interestedin aptitude for programming than in an additional qualification. Work experience would be anadded bonus. If possible, try to gain some work experience in this area. Experience can begained through placements or a year in industry. Alternative ways of getting experience could bethrough voluntary work, an internship or summer vacation programme. Potential candidates will5

COVER STORY SRUSHTI JANUARY - MARCH, 2010need to show evidence of the following: Technical competency, analytical and problem solvingskills, numerical ability, knowledge of various applications, good interpersonal and communicationskills, ability to learn new skills and technologies fast.Training: Many employers provide training in the form of a structured programme, where theemployees gain experience in a number of team-related projects in different work areas. Forexample, Infosys has a global training center in Mysore. Most companies offer ongoing training,whether it is in-house or through external providers.Career development: As a software engineer, one’s immediate prospects (includingopportunities for travel, training and extra responsibilities) will depend on the size and type of theorganization for which one works. Experienced software engineers may move into more seniorroles as senior software engineers/lead software engineers overseeing teams of other softwareengineers. They may also move into project manager roles, supervising the completion of projectsby multidisciplinary teams within a specific timeframe and to frame budget. Those with experiencewill also have more opportunities to work abroad, overseeing projects. The following table showsthe approximate salaries in the industry for a Software Programmer / Developer / Engineer.Experience (in years) Salary (Rs.)0-01 2,00,000 - 3,00,00001-04 2,50,000 - 4,00,00005-10 4,00,000 - 6,00,00010-19 3,00,000 - 10,00,000Source: www.payscale.comTypes of Employers: Potential employers in software industry are of three types. Contractingagencies, small companies and large companies. A candidate with competence will be chosenby employers. If one enters into an employment contract, one works till the contract expires andthe employer may find a new one. Until that happens, one will usually be unemployed. Conversely,sometimes companies switch contracting agencies. In these cases, the contractors will oftenremain on their jobs, just changing employers. Working for a contracting agency has the advantageof flexibility and disadvantages of a less secure position and lower pay. Working for a smallcompany is probably the best way to gather a lot of experience quickly; everyone has to workvery hard. Job security might also be shaky. On the brighter side, experience gathered in such anenvironment might take much longer to acquire elsewhere. And who knows, maybe that startup isthe next Microsoft or Netscape, and the stock options will make you rich. A large company oftenhas different businesses or product lines. Once he/she is employed, he/she can get an internaltransfer to a position that might suit him/her better than the one he/she was originally hired for.PUBLIC SECTOR ENTERPRISES :Nature of Work: The Indian public sector enterprises have been playing the legendary role inthe country’s industrialization and development of the national economy for over a period of 50years, since independence. The first public sector undertaking was the railways. Followingindependence the sovereign government undertook setting up of a strong national economicinfrastructure. The iron & steel industries, power generation, Telecommunications, Defense, Miningand oil refining activities were focused at this stage.6

SRUSHTI Volume - 1, Issue -1Work Environment: Most engineers work in office buildings, laboratories, or industrial plants.Others may spend time outdoors at construction sites and oil and gas exploration and productionsites, where they monitor or direct operations or solve onsite problems. Some engineers travelextensively to plants or worksites here and abroad.Entry Requirements: Public sector companies are back to hiring like never before. The trendis more pronounced in the case of PSUs in the infrastructure and banking sectors, with newinductions happening mainly at the entry level.A degree in engineering or technology in Electronics and Communication Engineering/Mechanical engineering. / Computers Science Engineering. / Chemical Engineering. / ElectricalEngineering, from a recognized university in the respective / relevant discipline with a first divisionis needed.Mode of selection and nature of Question Paper: The mode of selection is through an AllIndia Competitive Examination. The examination will be of three hours duration with one QuestionPaper containing the following three sections:-Section-I:Section-II:Section-III:Engineering stream: 50 questionsEngineering stream: 50 questionsGeneral Ability Test: 20 questionsThe Question Paper comprises multiple choice questions. The standard of paper in engineeringsubjects will be that of any engineering degree examination of any Indian university.The merit list will be prepared, based on the marks obtained by the candidates in Section I , IIand III and this list will be used for short listing the candidates to be called for interview purely onmerit basis limited to a reasonable number and subject to minimum qualifying criteria as decidedby Company.The final selection of the candidates will be based purely on merit of their performance in theinterview. In accordance with the subject-wise merit, the offer or appointment to the selectedcandidates will be restricted to the number of vacancies. However, the number of vacancies mayvary. The appointment however, will be subject to satisfying conditions like qualifying the Medicalexamination prescribed for Group ‘A’ Technical post of Govt. of India with Field Service Liabilityand character verification.Compensation Package: Selected candidates will be placed in the pay scale of Rs.24,900-50,500 at the basic pay of Rs.24,900 during one-year training. These candidates will be absorbedafter successful completion of training as Engineer / Officer at a basic pay of Rs.25,650. TheCompanies offer attractive compensation package which includes Basic Pay, DA, HRA andother allowances, benefits in terms of monthly conveyance reimbursement, Medical Facilities,Insurance Coverage, LTC, Transmission Incentive, Leave Encashment, CPF, Gratuity, and lowinterest short/long term advances to the employees.7

COVER STORY SRUSHTI JANUARY - MARCH, 2010Employment Opportunities in DRDO: Defense Research and Development Organization(DRDO) works under Department of Defence Research and Development of Ministry of Defence.DRDO has been working towards enhancing self-reliance in Defence Systems and undertakesdesign & development leading to production of world class weapon systems and equipment inaccordance with the expressed needs and the qualitative requirements laid down by the threeservices. DRDO is working in various areas of military technology which include aeronautics,armaments, combat vehicles, electronics, instrumentation engineering systems, missiles,materials, naval systems, advanced computing, simulation and life sciences [Source:www.drdo.gov.in]. DRDO has a network of about 52 laboratories with modern research facilitiesemploying state-of-art technologies in ones specialization.Career Development: DRDO’s personnel selection system is objective, unbiased andtransparent. On selection one will join the organization as a Group ‘A’ Gazetted Officer of theGovernment of India in the Pay Band of Rs. 15600-39100, Grade Pay: Rs. 5400 at the entrylevel under the Defence research & Development Services (DRDS).Performance being theonly criterion for promotion, one can aspire to rise to a level of an Outstanding Scientist in thePay Band of Rs. 37,400-67000, Grade Pay: Rs. 12,000. In addition to the basic pay, one wouldget attractive allowances / perks, including professional update allowance, advancementincrement / special pay.Training: From time to time, its scientists are trained at its own training institutes in Pune andMussorie. Also, they are sent to prestigious academic institutions for acquiring higher educationalqualifications. A Continuing Education Programme, launched a couple of years ago, has nowtaken very strong roots in the organization. One may also find an opportunity for an overseastraining or assignment for acquiring world-class skills and expertise. Thus DRDO does everythingpossible to acquire cutting edge technological capabilities to be a global player and atechnological force to reckon with.Employment opportunities in Banking: Bank job today is not just cheque withdrawals anddeposits, or making demand drafts. Banks have changed a lot in the past few years. The neck toneck competition among private and public sector banks to get the bigger market share has ledto appointing more Probationary Officers (PO) in banks. Probationary Officer’s job involves dealingwith various new offerings such as online banking, securities and investments, asset managementand corporate banking. POs deal with many departments of a bank.Selection Procedure: Bank Probationary Officer’s selection procedure consists of WrittenTest followed by an Interview. The written test comprises objective type questions on Reasoning,Quantitative Aptitude, English Language and General Awareness. Descriptive type test is onwriting essays on social issues, letter writing and précis.Training: Usually a Probationary Officer in a bank would be in a one-year probation period.During the probation period he/she gets familiar with the working of various departments, includingforeign exchange operations, general banking, loans and merchant banking, dealing with cash,8

SRUSHTI Volume - 1, Issue -1selection of cheque, completing routine bank work such as bill collection, cheque clearancesand loan processing. The probation period makes Probationary Officer familiar with every aspectof banking.Promotion: The performance of a Probationary Officer decides the designation after thecompletion of a probation period. Before the officer is posted to any branch he/she gets 15 daystaff training. Things become easy after probation. From PO to Scale II manager takes fouryears, however one can take the Certified Associates of Indian Institute of Bankers (CAIIB)examination to accelerate the process. One thing to remember is that there is no limit to how highone can raise in ones banking career.Pay Scale: Pay scales in public sector banks: Probationary Officer Rs. 10000 to 18240, ScaleII (Manager) Rs.13820 to 19920, Scale III (Sr Manager) Rs.20480 to 24140. Scale V (AGM) Rs.24140 to 26620, Scale VI (DGM) Rs.26620 to 29340, Scale VII(GM) Rs. 29340 to 32600.Jobs are created for people at the junior level, freshers mostly. (They were the first ones to losejobs too, during the slowdown). The mood right now, though, can be best described as cautiousoptimism. The targets are high for the year, but initially the hiring, although in place, would beslow. But whatever the figures, the market opening up is for sure a good news, especially forthose waiting for their first job. Engineers tend to make good software developers. Making thetransition from different disciplines of engineering to software can be very rewarding. The currentjob market for software developers is good. Writing software is an interesting and challengingoccupation. Like Engineering, software development requires both imagination and painstakingattention to detail. A Probationary Officer in a bank may go through initial teething problemsunderstanding the routine bank work, balance sheets, but with work experience he/she can endup having a good post/managerial post in the bank.NALLA MALLA REDDYFOUNDATION SCHOOLDIVYANAGARSUMMER SCHOOLStarts from 3rd May, 2010 to 29th May Timings: 9:00am. to 12:30pm.Age group - 6 to 16 yearsACTIVITIESSports (Indoor, Outdoor & Swimming)Arts (Drawing & Painting)Adventure, Dance & Music, Science ClubCraft (Paper, Wood and Clay), CookeryPrinting (Batik, Tie & Die and T - Shirt)Fee Rs. 2,000/-9

FEATURE STORYSRUSHTI JANUARY - MARCH, 2010RESEARCH AREAS IN COMPUTER SCIENCEResearch in Computer Science involvesfundamental research in systems and theoreticalareas, and development of experimental andpractical systems for demonstration, testing,and for application within products and processes.--Dr. Divya NallaSome of the research areas in computer science includeAlgorithms, High performance Computing, GridComputing, Human Computer Interaction, Networks,Graphics, Multimedia, Security, Databases, Data mining,Image Processing, Operating systems, WirelessCommunications, Grid and Cloud Computing etc. Thisarticle throws light on a few of these areas.AlgorithmAlgorithms and Complexity theory is a theoretical area incomputer science that involves designing new algorithms,and studying existing algorithms for complexity andimproving them to make them more efficient. An examplecan be “Modeling the Human Brain using RandomGraphs”.Study of algorithms forms the basis of computer science research. Designing new algorithms is required for anyfield of study bur their analysis is vital. This part needs systematic procedure to be defined. These proceduresare defined by researchers who work on algorithm analysis. Complexity theory is also one of the most importantaspects in computer science research. Performance of a system can be predicted by studying its completelyHuman Computer InteractionHCI combines the fields of psychology, cognitive science, and social sciencesin order to understand how people use and experience interactive technology.Research methods in various fields of computer science have been adaptedfor development challenges in HCI. Owing to the importance of this area,JNTU has included HCI as a course in the B.Tech curriculum.Apart from having a keyboard and mouse as input devices, human voice andsight may also be used as inputs to a computer system. Studies under HCIsuggest such usages. Eye gaze is one of the most recent forms of input, trackingof which is being worked on under a project in Stanford University.Wireless CommunicationThis is one area where continuous efforts are being made in technology evolution, business innovation, anddeveloping new applications. Mobile communication technologies form a part of this.One of the major problems in wireless communication is the increasing shortage in usable frequency spectrum.This issue is being addressed by a research team at Nanyang Technological University (NTU) and National10

SRUSHTI Volume - 1, Issue -1Instruments (NI) by developing new wireless communication technologies. IBM teamed up with India’s NationalInstitute of Design and the University of Tokyo’s Research center for Advanced Science and Technology, todevelop a technology to improve internet accessibility in mobile phones. This work aims at increasing thenumber of people who can access internet through a mobile phone and hence providing affordable services toa large population.Wireless communications research involves electrical engineers, communication engineers, and also researchersin physics. For the past 20 years, electrical engineers have been working on the frequency bands in wirelesstechnologies. In a recent breakthrough, Fraunhofer Institute for Telecommunications researchers haveexperimented with using light from LEDs to transmit data wirelessly.In view of the huge potential in business as research arena, many courses have been introduced in wirelesscommunication for undergraduate and graduate students. The University of Notre Dame’s College of Engineeringrecently announced the opening of a wireless institute which would be an international center for research andeducation in wireless technologies. Also, to prove that one possesses fundamental technical competence andexpertise in this area, IEEE offers an IEEE Wireless Communication Engineering Technologies Certification (WCET).SecurityUsage of computers and internet in today’s world in communication, business, recreation, government, andalmost all aspects of life is increasing by the day and hence the need for safeguarding sensitive data. Sometimesloss of some sensitive data may lead to disasters. Since most of the applications on the internet require user’sdata, which is transmitted in a public network, there is a strong requirement for devising methods to send itsecurely. Security is not only required when the data is being transmitted, but even when it is being stored in arepository. These issues are addressed by providing network security and database security respectively.Authentication, access control, Integrity, and Non-repudiation are the basic expectations from any securitysystem. Major technologies or mechanisms that can be used to address security issues are Cryptography,Authentication protocols and Access Control Mechanisms.11

FEATURE STORYSRUSHTI JANUARY - MARCH, 2010In the current digital world, most of the information and resources are in a digital form. The issue of restrictingaccess to these resources and information based on the user or process that desires to use it is addressed bythe concept of access control mechanisms. A system can be secured by defining a security model that defineswho can access what in the system. These access rights restrictions can be user-based, role-based, attributebased(i.e., base on the characteristics of the user), or usage-based (for example, if the usage of a particularuser is more, the user may have to be stopped from accessing that resource).Cryptography is the science or in fact an art of concealing things. It basically is the study of sending data in aconcealed form from a source to a destination. There are many algorithms that do this job whose security isbased on a value called the KEY which needs to be kept secret. Mathematics forms the basis for most of thecryptographic techniques. A great deal of research has been done in this area of computer science and also inmathematics to have secure communications. There have been umpteen number of algorithms proposed to bebroken by some other researchers only to be improved further. Thus this field has emerged as a field of a greatpotential which would need a lot of work to be done (either in making a new security system or breaking anexisting one) as security is one which would be a requirement always.MultimediaMultimedia is used in various forms and for various purposes. Various fields like computer graphics, computervision, computer animation, visual programming contribute to the branch of multimedia.“Art challenges Technology; Technology inspires Art”- John Lasseter, Chief Creative Officer for Disney PIXARResearch in Computer Graphics covers a broad range of topics including both photorealistic and nonrealisticimage synthesis, curve and surface design, multi resolution methods, modeling, motion capture, motion editing,animation, interactive 3D interfaces, image editing, and colour reproduction.Computer vision research investigates waysto model, capture, manipulate, retrieve, andvisualize real-world objects and environments.Computer vision combined with machinelearning techniques are being studied forpassive observation, recognition andunderstanding of activities in natural settings,using distributed set of cameras. The newComputer Graphics lab at ETH Zurich offersa masters program in Visual Computing.Building Computational models of anatomicaland functional variability from medical images,and developing methods for predicting newsubjects based on images and prior informationconstitute medical imaging or medical imageanalysis. These methods are used inneuroscience to be applied in surgical planning.12

SRUSHTI Volume - 1, Issue -1Another most interesting research area under multimedia is Computer Animation. Most of the stalwarts inanimated film production are also involved in its research. The Disney Animation Research Library (ARL)houses approximately 65 million pieces of animation art created over a period of more than 80 years by theWalt Disney Animation Studios division.Numerous applications of Multimedia have been used in Education. MIT’s Media Lab has come up with anew programming language ‘Scratch’ that allows to create animations, games, music, and share those online inan easy way for kids in the age group of 8 to 16. It aims at developing computational thinking among thestudents. The three core design principles for ‘Scratch’ are – to make it more tinker able, more meaningful, andmore social than any other programming environments.Computational PhotographyAnother interesting area – ComputationalPhotography, which stems from a 2004 course atStanford University, refers broadly to computationalimaging techniques that enhance or extend thecapabilities of digital photography. The output ofthese techniques is an ordinary photograph but onethat could not have been taken by a traditionalcamera[Wikipedia].The future of photography will involve pictures inwhich the depth-of-field, focus, camera position,each can be adjusted reliably and with quality inpost production. This is a complex mathematicaland computational problem which is studied underComputational Photography.Fig: An array of 128 synchronized CMOSvideo cameras we built as part of theStanford Multi-Camera Array project.These are some of the research areas in computer science that are being worked on by many researchersaround the world. There are many more areas in computer science that have not been discussed in this article.Hence the confusion when one starts looking for a project or a research problem!Interesting!!!!Computer Science Department in Purdue University has come up with an interesting means to pick a topic forresearch or projects in computer science. See http://www.cs.purdue.edu/homes/dec/essay.topic.generator.html.13

CAMPUS NEWSSRUSHTI JANUARY - MARCH, 2010CAMPUS NEWS of NMREC--Department of Electrical and Electronic Engineering*ABOUT THE COLLEGEThis WHITE HOUSE is the jewel in the crown of the state of Andhra Pradesh. This is Nalla MallaReddy Engineering College famously known as NMREC.The college is situated in the peaceful precincts of Hyderabad, near Narapally at Divya Nagarwith about 2,10,000 sq ft of area which is green and pollution free. This prestigious college was set up with amission to be a centre of excellence in engineering education that produces Technical graduates who thinklaterally to deal with real life situations and prepare to be a versatile citizenry of the country, to manifest thehuman civilization with unbounded strides as the pursuit of knowledge is unending and the enquiring andprobing minds bring about change Technologically or otherwise and to develop each student as a thinker.Knowing the importance of education, Mr .Nalla Malla Reddy garu, the secretary of the college has providedmany facilities for the learning process. Thus NMREC became a complete education providing excellentcoaching for the students to deal with real life situations and helps students to develop reasoning abilities andanswer questions like Why? What? How?The other important feature of the college is the discipline which is important for any individual.*ContributorsFaculty : Venu Gopal P.V. B. Asst. Prof., SrikarT.Asst. Prof.,Students: Sisiraja P., Gayatri G.14

SRUSHTI Volume - 1, Issue -1STUDENTS AND SEMINARSThe college encourages the students to strive for more technological development and insight by conductingseminar hours in which students brain storm on technological developments with the help of the members offaculty. These seminars are helpful for constructive multifarious and multidimensional development of thefaculties of the students with constant thrust for excellence.LIBRARY FACILITIESA noteworthy feature of the college is our library with more than twenty two thousands of books covering allthe topics. This section is very valuable with multiple reference books on various subjects which give an insightinto the topics with strong foundation. Another feature of our state of the art library is the digital library sectionwith INDEST CONSORTIUM which will gives access to around 126 IEEE journals and ‘electronic libraryonline’ for IEEE and access to more than 20 journals.STATE OF THE ART LABSThe state of the art labs of the college is worth mentioning.15

CAMPUS NEWSSRUSHTI JANUARY - MARCH, 2010COLLEGE CLUBSThere are various clubs in the college viz.,1. Pen Club which is a hub of creative writing, conducted by Prof.J.Yelliah, and K.Paul.2. Music Club to encourage the singing capacities of the students conducted by Samuel, RaghavendraKulkarni, G. Shankar, VVN Sastry, Vasukrishna, Madhavi and Ms. Jothsna.3. Fine Arts Club with two divisions separated for drawing /painting and Craft work coordinated byNavaneeta, Vani and Sheela Rani.4. Social Activity Club for students to cultivate habit of active participation in socio economic and politicalissues through talks, discussions, field trips etc, conducted by Venu Madhav, Balaramudu, Madhuri.5. Environment Society Club to enlighten students about environmental issues and sustainable developmentorganized by Prem Kumar and Pallavi.6. Medical Awareness Club to impart basic medical knowledge to the students organized by AnoopKumar and Meena.7. Film and Photography Club by Sriram, Anand and Raju P.8. Various other clubs like Theater Club, Innovation Club, and Media Club are organized to bring out thehidden talents in the students.There are many technical clubs in the college bringing new blood by churning out new thoughts viz.,AEE(Association of Electrical Engineers), OSUM (Open Source University Meter), SAE (Society forAutomotive Engineers) etc.The short courses like MATLAB which are conducted by EEE and ECE departments give theknowledge in analyzing various circuits, to design the new projects. These courses are conducted byM.Adinarayna naik, PVB Venugopal and Rajani.A course on CAD/CAM is offered under the department of Mechanical Engineering by M.N.V. Ramesh.SOCIAL ACTIVITIESThe college is in the forefront of conducting social activities by conducting blood donation camps withthe help of team of doctors wherein 60 members donated blood. Apart from this the students distributed thevaccine for the harmful virus so called Swine flu.NSS activities are conducted by the college where the students planted many saplings around thecollege and also helped some orphans.16

SRUSHTI Volume - 1, Issue -1INDUSTRIAL VISITSThis is one of the colleges where students are regularly taken to industrial tours wherein the students of EEEwere taken to Srisailam hydel power station, Nagajuna Sagar hydel power plant, Central Power ResearchInstitute and 400KV power grid substation at Ghanapur for the better understanding of the subjects and toprovide practical orientation to the students. Mechanical students visisted Nagarjuna Sagar, ECE studentsvisited satellite tracking center, and MBA students visited Macro Media Digital Imaging centers and Stypack.CAMPUS PLACMENTSCampus placements take place every year in all the faculties viz., CSE, ECE, EEE, IT and MCA. SEAGATE,ATS, ADLUX, HORIZON and MTS are the companies which picked up meritorious students for the placementfrom our college.FACULTY ACHIEVEMENTSThe quest for constant and continuous development is not only restricted to our students but also our facultymembers who strive hard to update their knowledge levels by enrolling for Ph.D. The faculty members whohave enrolled into the Ph.D programs with various universities recently are listed belowY. Srinivas, S. Vasu Krishna from ECE, Kiran Kumar Jain from EEE, N.V.S. Krishna Murthy,N. Damodar Rao from CSE, Rajastree Sutrawe from IT, Anoop Kumar, Raju Poduri,NNV Ramesh from Mechanical, P. Savitri, Hemanth Kumar from MBA, Venkat Raman Reddy,Sheela Rani from MCA, V. Vaneendra Sastry, K. Sai Krishna, MBA,D. Prem Kumar (Submitted Ph.D Thesis to AU), R. Ramesh Babu, H&SS.NEW CONSTRUCTIONSThe college authorities are constructing a new building which will house a research center, civil andaeronautical engineering and Digital Library. The quest for constant expansion is a natural phenomenon withour college not only to expand the structures and buildings but also to expand the horizons of the thinkingprocess of the students.17

DEPARTMENTSSRUSHTI JANUARY - MARCH, 2010DEPARTMENTS IN NMREC--Department of Information Technology*ELECTRICAL AND ELECTRONICS ENGINEERING:The EEE department was started in 2002. Over the years the department has progressed at a rapidpace with the development in the spheres of infrastructural facilities and advanced syllabi, both inElectrical and Electronics engineering. The department has well experienced, qualified, dedicatedteaching faculty and oriented to work for the development of the students.The Electrical Circuits lab involves small scale voltage-currents and allows to get an understanding of the basiccircuitry of AC/DC systems.Electrical Machines lab allows the students to learn and ponder upon high powered machines such as motorsand generators, MG sets, transformers induction motors their performance and testing.Electrical measurements lab measures powerparameters by using different apparatus and efficientmethods using basic circuitry, simple machines andbridges. The methods involved here are the same thatare employed in practical measuring systems.CONTROL SYSTEMS – The heart of any systemis the controlling circuit and the system governing it.The lab provides the chance to learn about differenttypes of such systems. It teaches the effect of variationof small changes on a machine system.POWER ELECTRONICS LAB – In this lab powersemi conductor devices-thyristor family and controlelectronics devices are extensively used. The controlelectronics has changed from discrete analog systems to digital control and micro processor control.Thyristors are being used economically for power conversion. The combination of power semi conductor devicesand control circuits have improved performance of systems using highly sophisticated digital logic circuits..SIMULATION LAB – The ACPC based electrical and electronic system that gives a chance for the studentsto learn the significance of every parameter of power in detailed fashion and the effects of these instruments areused on the final outcome.AEE – This association which was started by the students of EEE aims at of building a complete professionalengineer by conducting various tests and giving the latest updates in the field of Electrical Engineering.MCADepartment of MCA was started in 2005 with an intake of 60 students.All the classrooms of the department are equipped with required infrastructure .RC All-tech power system pvt. ltd 20KVA UPS provides back up of 30 min to all systems of department laboratory.*ContributorsFaculty: P.Nageswara Reddy, Madhavi, JyothsnaStudents: IV yr - Apoorva Reddy, Vaishnavi Acharya, Anusha, Vikhyath Reddy, Pramukh ReddyIII yr - Ravali, Soumya Krishna, Sai Kiran, Anil, Dheeraj -II yr - Nagadevi, Annapurna, Priyanka, Anamika, Grishma18

SRUSHTI Volume - 1, Issue -1All software and hardware facilities are provided for the sixth semester students for doing their projects in thecollege.Server Configuration -IBM X3400 SERVER, 2GHz INTEL PROCESSOR & 4GB RAM.Department conducts extension lectures at regular intervals by inviting eminent people from industry andacademics for the benefit of the students.Able and qualified faculty members are encouraged to attend the seminars and conferences and are providedwith facilities to carry on research work in different areas.Department has a Professor, 2 Associate Professors and 8 Assistant Professors.Lab systems configurations – 2.66Ghz intel processor, 512 MB RAM , 80GB HDDDepartment has a separate section in the library for students and faculty of the department.ELECTRONICS AND COMMUNICATION ENGINEERINGDepartment of ECE is by far the most sought after andalso the largest with the total student strength of 440.Bowing to the increasing demand, the intake has grownfrom 60 in 2005 to 120 in 2007. It is proud to possessthe gems of students, spacious and well furnished labs.Highly experienced and qualified faculties are cateringto both the B.Tech and M.Tech Programs. The facultyand students steer the department successfully togreater heights with the active support of the chiefpatrons.PHYSICAL EDUCATIONNMREC has a separate department to handle thephysical education needs of the students. It has aphysical director and two assistant physical directors. They are experts in different games and sports. Managementplans to recruit five more assistant physical directors in different areas like yoga etc.During the academic year 2009-2010, our college students represented JTNU teams in almost all the events inSouth West and all Indian University meets.MECHANICAL ENGINEERINGMechanical engineers have a vital role to play inmanufacturing sector and the private engineering collegesshould be committed to this cause in spite of heavyinvestments and severe competition from other branchesof engineering.The department is equipped with full fledged laboratoryfacilities to cater to the needs of Ist, II nd and III rd yearstudents and progressively strengthening its base byadding further facilities.Engineering workshop facilities like fitting, carpentry,Blacksmithing, Tinsmithy, Foundry, Plumbing andWelding are provided along with other labs.19

DEPARTMENTSSRUSHTI JANUARY - MARCH, 2010MBAWith a vision to create and provide the best challenging managers to this world, NMREC started Masters inBusiness Administration course during 2007-2008 with sanctioned intake of 60 students per year. Thedepartment of management studies is equipped with a computer lab, a fantastic auditorium for conductingnational level meets and air conditioned hall for conducting guest lectures and faculty development programs.Department is managed by efficient and highly qualified faculty in guiding the participants of the MBA programto their expected goals.INFORMATION TECHNOLOGYThe department of IT was established in the year 2001 with an intake of 60 students and with the objectiveof dissemination of knowledge in the fields of Information Technology.Departmental labs consist of 180 P-IV high end machines and IBM P-IV servers. These are provided withsophisticated software(s) like language compilers for C, C++, Java and application packages such as Oracle10g, Auto CAD Release 14, MSDN Universal Edition, and many more.COMPUTER SCIENCE ENGINEERINGThe Department of CSE was established in the year 2001 with an intake of 60 students and increased to 120in the year 2006.The staff members are constantly putting efforts for publishing research papers in various international conferencesand journals. The department has formed a few researching groups and started research under these groups(Network Security, Digital Image Processing, Data Mining and Neural Networks).MATHEMATICS AND PHYSICAL SCIENCEAt the inception of the college in 2001, the faculty members comprising 2 mathematics teachers and 1 physicalsciences teacher were under humanities and sciences department along with 1 member from English.20

SRUSHTI Volume - 1, Issue -1In the month of June 2006, department of mathematics and physical sciences was established, comprising 6faculty members of mathematics and 2 of physics.At present the total strength of the department is 10, comprising 7 faculty members of mathematics and 3 ofphysics.Engineering physics laboratory was established in the year 2006 for the mechanical engineering stream.Engineering chemistry lab was established in the year 2009 for the first year engineering stream. There is qualityequipment available in the laboratory to perform all the experiments included in the syllabus.HUMANITIES AND SOCIAL SCIENCESThe department comprises English language Accounts, Business Management and Environmental Sciences.The department comprises 15 faculty members of which 3 are doctorates working as Professors and associateprofessors, and other members as assistant professors. It has a well equipped English language andcommunication skills lab that is divided into a multimedia lab and a conventional lab.As part of the school of Humanities and Social Sciences, the Department of English offers, apart from English,for the first year students, English proficiency, communication and soft skills to the students of all the semestersin phases in consideration with the levels of proficiency.The multimedia lab helps the students to improve their pronunciation, language accuracy, reading, writing andlistening abilities of English. The conventional lab on the other hand creates an ambience congenial for speakingand provides a platform and opportunity to all the students to speak and develop their speaking skills.CENTRE FOR COMMUNICATIONThe centre, in order to provide the students the requirement for undertaking higher studies, has introduced thetrainings for various English proficiency tests like TOEFL, IELTS, GRE and GMAT21

SPORTS NEWSSRUSHTI JANUARY - MARCH, 2010SPORTS IN NMREC--Department of Mechanical Engineering*Sports not only build competence but brings out the best in a person. This is what has been provedtime and again by NMRians. They have given their hearts and souls to what they are best at doing,which has brought the college proud. Earning laurels has just been a part of this institution from thestart and every loss has been taken no less than an opportunity to hone ourselves.It is a rare sight in colleges that faculty advisors compete against each other in volley ball and badminton courts.This is quite a significant routine breaker in our college and has become an everyday-healthy-activity. Sportsare not just seen as a means of spending away time but they have been inculcated in the regular schedule, herein NMREC. This is an indicator that physical training is given importance at par with academics.The Department of PHYSICAL TRAINING has been established with a view to imparting certain disciplinein everyday activities. Much effort is being put in by each of the physical trainers to continue being to be thebest. This effort needs to be put into each individual to bring out the best in them so that there is everlastingexistence of sportive talent.In 2008, NMREC had the privilege of conducting the JNTU B-zone games which include basketball, volleyball,throw ball and indoor games like chess, carroms and table tennis. In each of the events, all the participants fromvarious colleges gave their best performances.To support the students in their endeavours the physical trainers have rolled up their sleeves.UNIVERSITY REPRESENTATIONS(IN THE ACADEMIC YEAR- 2009-2010)CROSS COUNTRY RUN MEN (12.5KM)K.Sai Dinakar Reddy (MECH 4) and S.Madhu (CSE 3) representing JNTU participated in ALL INDIAINTER-UNIVERSITY CROSS COUNTRY CHAMPIONSHIP held at Mahatma Gandhi University,Kottayam in Kerala from 16 th to 21 st September, 2009.HOCKEY MENK.Stephen (MECH 4), Md.Zubair (ECE 2) and Santhosh (IT 3) representing JNTU participated inSOUTH ZONE INTER UNIVERSITY HOCKEY CHAMPIONSHIP held in Banglore University from5 th to 9 th October 2009.BASKET BALL WOMENGayathri (ECE 3) representing JNTU participated in South Zone Inter University Basket Ball Championshipfrom 9 th to 15 th November 2009.*ContributorsFaculty : Pallavi, Assistant ProfessorStudents: Sai Dinakar Reddy, IV, Stephan, IV, Vivek, II22

SRUSHTI Volume - 1, Issue -1KHO-KHO WOMENSushmitha Reddy (IT 2) representing JNTU participated in SOUTH ZONE INTER UNIVERSITY KHO-KHO CHAMPIONSHIP from 18 th to 21 st December 2009.VOLLEY BALL WOMENG.Gayathri (EEE 1) representing JNTU participated in SOUTH ZONE INTER UNIVERSITY VOLLEYBALL CHAMPIONSHIP from 21 st to 27 th December 2009.HAND BALLPraneeth (MECH 1) and N.Mounica (CSE 1) representing JNTU participated in SOUTH ZONE INTERUNIVERSITY HAND BALL CHAMPIONSHIP from 18 th to 22 nd January 2010.ATHLETICSK.Sai Dinakar Reddy (MECH 4) and G.Ravi Shankar (CSE 3) representing JNTU participated in ALL INDIAINTER UNIVERSITY ATHLETICS CHAMPIONSHIP, held in Madras University, Chennai, from 25th to31st December, 2009.ANDHRA PRADESH INTER-DISTRICT ATHLETICS CHAMPIONSHIPK. Sai Dinakar Reddy (MECH4) representing Hyderabad district won a silver medal in 800mts run, K. SushmaReddy (ECE3) representing Ranga Reddy district won SILVER MEDAL in 100mts run. 27th to 30th July, 2009INTER-COLLEGIATE COMPETITIONSVBIT College had conducted an INTER-COLLEGIATE CRICKET TOURNAMENT from 28 th July to 2 ndAugust, 2009 and our college team entered quarter finals.SNIST conducted INTER COLLEGIATE FOOTBALL TOURNAMENT from 7 th to 11 th August, 2009 ourcollege team reached semi finals.AURORA ENGINEERING COLLEGE had conducted INTER-COLLEGIATE SPORTS from 1 st to 3rdOct, 09.Our college: Foot ball team won first place and Volley ball team won semis and Throw ball team won quarters.VNR Vignan Jyothi Engineering College Conducted all India Inter Collegiate Tournament -2010from 1st to 3rd February, 201023

SPORTS NEWSSRUSHTI JANUARY - MARCH, 2010Our college volley ball team, Basketball team and Throw ball team had participated in JNTU-H D ZoneTournment during 24-25 th February 2010In Athletics team, K.Sushma Reddy from ECE, III YEAR won gold in Women’s 100mts and 200mts andG.Ravi Shankar from CSE III Year, I. Sai Adhithya from ECE III Year, V.Vivek from MECH II Year and D.Kiran Kumar from EEE II Year WON SILVER MEDAL in Men’s 4*400 relay.BADMINTONWomen singles 1st PLACE WON by Hema Vigneshwari, CSE I YearWomen doubles 2nd PLACE WON by Vigneshwari, CSE I Year andNaga Jyothi, ECE I YearMen doubles 2nd PLACE WON by M. Pavan, EEE III Year andK. Nithin Reddy, EEE III YearTHROW BALL WOMEN WINNERSM. Divya Teja Reddy (ECE 3), K. Sushma Reddy (ECE 3), Y. Divya Sundari (CSE 2), S. Annapurna (IT 2),V. Tejaswi (MECH 1), N. Laxmi Sirisha (CSE 1), P. Madhav Vishva (IT 1), N. Mounika (CSE 1),B. Sahithi (ECE 2), R.K. Alekhya (ECE 2), Ch. Mounika (CSE1)TOP SPORTSMEN (Record during the last four years)HOCKEYK. Stephen Sunad (MECH 4) represented JNTU Hockey team 4 times at SOUTH ZONE INTERUNIVERSITY CHAMPIONSHIPMd.Zubair (ECE 2) represented JNTU HOCKEY team 2 times at SOUTH ZONE INTER-UNIVERSITYCHAMPIONSHIPATHLECTICSK.Sai Dinakar Reddy (MECH 4) represented JNTU CROSS COUNTRY (12.5 K RUN) team thrice atALL INDIA INTER-UNIVERSITY CHAMPIONSHIP and also represented JNTU ATHLETICS teamtwice at ALL INDIA INTER UNIVERSITY CHAMPIONSHIP24

SRUSHTI Volume - 1, Issue -1K. Sushma Reddy (ECE 3) represented JNTU ATHLETIC team once at ALL INDIA INTER-UNIVERSITYCHAMPIONSHIPG. Ravi Shankar (CSE 3) represented JNTU ATHLETIC team once at ALL INDIA INTER-UNIVERSITYCHAMPIONSHIPBASKET BALLG. Vasanth (CSE 4) represented JNTU BASKET BALL team once at SOUTH ZONE INTER-UNIVERSITYCHAMPIONSHIP.Ajay Babu (IT 2) represented JNTU Basket ball team once at SOUTH ZONE INTER-UNIVERSITYCHAMPIONSHIP.FOOTBALLG Ravi Shankar (CSE 3) represented JNTU FOOTBALL team 2 times at SOUTH ZONE INTER-UNIVERSITY CHAMPIONSHIP.VOLLEY BALLG Gayatri (EEE 2) represented JNTU VOLLEYBALL team twice at SOUTH ZONE INTER-UNIVERSITYCHAMPIONSHIP.KHO-KHODevi Singh (MECH 3) represented JNTU KHO-KHO team one time at SOUTH ZONE INTER-UNIVERSITY CHAMPIONSHIP.25

ALUMNI NEWSSRUSHTI JANUARY - MARCH, 2010Few of our Alumni whose information wasavailable was included for this present issuethey include the following.2008 BATCHG. Praveen Kumar (CSE ) is working as a faculty inorbit institute.Surepally Bharath (CSE) is working for Vizag Powerpoint.Bhavana Sharma(CSE) is working for HSBC Dept. IT.M. Nagesh (CSE) is working as a faculty in St.Martiens Engineering College.Arala Varun Kumar (CSE) is working for Google(Geographical Information System).A. Jaya Latha (CSE) is working for BPO.Gamgidi Prathibha (CSE) is working for BPO.K. Mrunaline (CSE) is working for BPO.Bhargavi P (CSE) is working for BPO.Telugu Vikram (CSE) is working for Motive Minds,Doddi Srilatha (CSE) is working as a faculty forSamskruthi Engineering College.Gandidi Sridhar Reddy (CSE) is pursing M.Tech at SNIST.A. Niranjan Reddy (CSE) is pursing M.Tech.Nagesh Dangar (CSE) pursuing M.Tech at Aurora.S. Sateesh Kumar Varma (CSE) pursuing M.B.A.D. Nagasree Lakshmi (CSE) pursuing M.S.2009 BATCHCh. Prashanth Reddy (MCA) is wording as Asst.Professor for P.G. College Anantapur.Ramesh (MCA) is working s a Sr. Software Engineerfor Idha SoftwareBanupathi Reddy (MCA) software Engineer for ClinApps Systems.OUR ALUMNI--Department of MCA*K. Vinodh (MCA) Tech Engineer for ICICI Bank.R.G. Raju (MCA) Ads division Gemini-TV.Narendra (MCA) team leader Tata Photon Services.Rupesh (MCA) pursuing M.Tech.B. Narsimha (MCA) EDP programmer SuryalathaSpinning Mills Ltd.A. Satyapavan Kumar (MCA) Software EngineerCELL Globally Hyd.Sharath Babu (MCA) Networking Administrator Airtel.Koteshwar Reddy (MCA) Asst. Professor TRREC Hyd.Srinath (MCA) Asst. Professor Kadapa.Saeer Thanuz (MCA) PHP Senior Developer DeccaSoft Hyd.Satya Narayana (MCA) pursuing M.Tech.S. Naveen (MCA) Testing Engineer Escon Bangalore.Ganga Reddy (MCA) pursuing M.B.A in U.K.Krishna Reddy (MCA) team leader Tata Photons Hyd.Rama Naidu (MCA) Tech leader BSNL Hyd.G. Surya Narayana (MCA) testing engineer TechMahendra.Sitha Ram N (MCA) Trainee Software Engineer QualComm Hyd.Swetha G (MCA) Software Engineer Tech Mahendra.V. Nagajun Reddy (MCA) trainee software engineerTech Mahendra.G. Swapna (MCA) trainee software engineerMahendra Satyam.D. Raghavander Reddy (IT) software Engineer EISTechnology Hyd.Vishnu Vardhan Baydla (IT) junior associate softwareengineer DELL Hyd.*ContributorsFaculty:C. Jagdish Chandra Reddy, P. M. Sheela Rani, T. S. Shobhan Goud26

SRUSHTI Volume - 1, Issue -1Karnati Sreedhar (IT) java developer Data Point Infosolutions Hyd.Sagar Babu Inture (IT) end user Genpact Hyd.A. Bhasker (IT) end user Genpact Hyd.V. Vijaya Nagarjuna Reddy (IT) junior administrativeofficier GMR airport shamshabad Hyd.Gattu Pavan (IT) pursing M.Tech at SRM University.Thodopunoori Naresh (CSE) working for HDFC Hyd.G. Satish Kumar pursing M.S. in U.K.Vamshi Krishna Reddy (CSE) pursuing M.S. in U.S.K. Srikanth Reddy (CSE) pursuing M.S. in U.K.Chantling Chang (CSE) working for Wipro Hyd.Narsimha P (MBA) is working for IPCA Laboratoriesas a sales representative and has plans to be a managein the future.Narendar Reddy Bureddy (MBA) working as a salesexecutive for Roots Life Sciences Pvt. Plans to learnSAP marketing modules and to make a career in SAP.He wants NMREC to be the one of the top institutesby next year.Vijaya Bhasker Reddy Nalla (MBA) trainee marketresearch for Vibha Agrotech Ltd. He says the collegeenvironment is good for developing skills andbehaviour.Mallaiah (MBA) area manager for FMCG wants tobe the HR Manager in the future his batch mateNarender Reddy is a Pharma Representative.Latitha Suddapally (MBA) Asst. Professor Dept. ofMBA Vishnu Sree Institute of Technology, wants topursue Ph.D.Yelluri Bharathi (MBA) associate trainee, UBS. Shesays the college made her learn many things like howto build her career and face the interviews.E. Navaneetha (MBA) topped the MBA in I, II, IIIsemesters. Learning SAP and working for Vertexsecurities as a dealer.Lavakumar Vepula (MBA) territory manager,Jneburkt. Has a plan to be a manager.EUPHORIAG. Lavanya (MBA) Research Associate SIS InfotechLtd.Nalla Malla Reddy College is a place to learn things.They instigate, encourage, groom leaders by theirdistinctive study model, and lead average studentslike me to come out of college with flying colors. TheCollege fraternity has distinctive attribute which manycolleges aspire to possess as a potential, which theyfail to implement. Nalla Malla Reddy EngineeringCollege envisaged this feature, was able to implementand was able to have excellent people on board. Thelecturers ensured that they were available andattended to me, when I felt void of guidance. Mybatch mates were extremely good and helped methrough out the course when I needed help. TheManagement took care of College by maintaining theCollege in tidy way, provided Excellent lecturers,great library facility, Management has providedeverything possible at their discretion to make theCollege student friendly and enabled students excelin their career.My MemoriesLavakumar Vepula (MBA) Territory ManagerJneburktThe college is setup amidst lush green naturalsurroundings with a true pearly white building. Tolook at, NMREC is a commitment with joy.To develop each student as a thinker to ponder overthe three fundamental questions; Why? What? andHow? In fact the Nalla Malla Reddy EducationSociety has incorporated these hallmarks of a thinkerin its logo.NMREC operates a State-Of The Art Englishlaboratory. This facility is focused on improving andperfecting the written and spoken language skills ofeach student, and fine tune their communication skills,in order to prepare them to face real life situationswith confidence.A library is not simply a collection of books. It is therepository of knowledge stored in books and othersources of information. Indeed it is the heart of anacademic institution like NMREC.27

PERSPECTIVESRUSHTI JANUARY - MARCH, 2010LOGO of NMREC--Department of MBA *The logo is often referred to as the corporate signature. A person’ssignature identifies a person, and through a kind of subtle graphology,suggests an individual’s personality traits. Is the signature bold andenergetic, or restrained and conservative? A signature can hint orindicate this. A logo does the same, identifying and subtly revealing a brand’sspecific qualities. At the same time, a signature cannot, by any means, paint acomplete and accurate portrait of a person. Like the logo, it can only allude; itcannot speak with eloquence. Another, perhaps, more powerful component ofthe signature analogy is that a logo, like a signature, functions as a promise. Byapplying your signature to a contract, cheque, or letter, you have given yourseal of approval and indicated your ownership and obligation to what youhave signed for. The logo acts as a promise in a similar way. When a logo isapplied to a product, it promises that the product will deliver a specific qualitythat alludes to the brand’s identity.Logo expression is made up of two streams: visual expression and verbalexpression. Initially, it would seem that the logo fits primarily into the visualexpression stream, along with typography, imagery or photography style, graphicdevices, color palette, and layout conventions. The top class institutions invariably possess a good logo. It isinteresting to note that it is really an unusual hybrid of both word and picture. This ability to combine both is thelogo’s strength. It is often said that a picture is worth a thousand words, but the opposite is also true: words canpaint thousands of pictures. The words, unlike pictures, don’t always cross cultures; a word has no meaning ifyou don’t understand the language. This is where the picture part of the logo, being far more universal, can helpmake up for the technical limitations of written language and allow the logo to carry some meaning when thename has no association.“Why you are doing a particular activity leads to motivation to successfully accomplish the activity. What youare doing awakes presence of mind. How you are doing may open up many paths to accomplish the taskresulting in selection of question oneself as to Why a particular activity is being performed and What is it we aregoing to achieve and How we are going to attach the problem to achieve meaningful and fruitful results.”T. Mohan Das“College logo Why ? What ? How ? makes every individual think about Why ? What ? How ? for taking upany task it reminds us to make a critical analysis as to Why we talk with others? as to How we talk to others?as to What is the reason behind it?”K Narsimha Reddy“Life is full of challenges and everyone has thinking mind. Therefore, it is essential that to perform any task,one has to ask onself the three questionsWhy? (To Think about the task), What? (To understand the task) & How? (Reflect on the task)*ContributorsFaculty: Hemath Sastry, Asst. Prof., Savithri, Asst. Prof.Students: G. Tejaswi, Iyr, Rizwana Mohammed,I Yr, V. Sravya, Yr28

SRUSHTI Volume - 1, Issue -1Thus the logo inspires the students and staff to ponder over before taking any decision”Ram Chandra“Logo is different from any other institution which is a mark of creativity of NMREC. The caption attachedignites the young minds and drive them towards the real professional objective for which any technical institutionis established.Why ?What? How ?are the primary requisites for any professional to address the needs of the society. Hencewe can from the logo itself say that NMREC stands for social cause for offering complete education withunique creative characteristics.”Raju Poduri“Our logo emphasis on the curiosity of human feelings. Once a human questions oneself Why ?What? How ?One is not required to contact or depend on any one. They are the three components which a human beingturns as a perfect one in the world.”P. Eshwara Murthy“It is symbolism for rationalistic approach. This is entirely different from traditional learning with self confidence.It develops individuality and learning. Isaac Newton was the creator of this concept. He thought about theapple fall. He thought on his own on, Why did it fall? When did it fall? What was the reason to fall? He usedhis creativity and found the theory of gravity which no body knew before. Archimedes again used sameconcept of Why ?What? How ? and found the reason for floating heavy vessels on the water. Now we followthe principles of Archimedes.Education is not just gaining the knowledge. It should promote all round development in students unfortunatelypresent corporate education does not allow the students to think and do on their own. Corporate educationencourages spoon feeding and root learning and kills students individuality and creativity. But ‘Why ?What?How ?’ is quite opposite to spoon feeding. It makes student independent in ones thinking, doing and findingreasons.”K. Paul“The logo is unique in its own way which projects the individuality, innovation and sharing of knowledgemaking college as a hub for the most creative minds to collaborate in building ideas prospering for globalchange. The “WHY?” indicates why education is quoted as an important tool? “WHAT ?” we can do if we areeducated and “HOW ?” a normal person sets transformed to shape not only ones life but also the world.Before we do (or) think of something, the basic rule is Why ?What? How ? which taken as base line and whichalso shows the creativity and extensive thinking put together by people in building this institution”Vikram Chandra“For everything, thinking is the first step. Good and bad are the result from the words, words are the resultfrom thought, thoughts are the basic thing for everything. Provocation of thought starts from Why ? continueswith What ? and ends with How ?”Sreeram KumarDo you know that the College logo has Seven parts? The open eye at the top stands for an open mind tolearning, a symbol of multidimensionality of human Intelligence. The hands are the sign of faith and the symbolof the respect. The mouth in the middle signifies inspiration for quality education. The Nose is to breathe forsecure and long term career. The Why? indicates, Why discipline is required to build strong body and mind.The What? informs us the importance of commitment and dedication to lead quality life. The How? tells us tobecome complete person after completion of the courseHemant Kumar Shastry29

PERSPECTIVESRUSHTI - JANUARY - MARCH, 2010“A great logo makes an engineering college memorable. It accurately conveys the college identity. A great logois more than an art. The college logo tells about Why to study engineering? What to study in Engineering? andHow to study engineering to become a professional?.”.Shashi bushan“The college logo symbolizes that every individual should question oneself and tries to find out the answers. Theeye which is not partially but clearly open tells every person to be open minded be aware of everything goingaround never close your eyes to anything. The same eye indicates seeing that is seeing the future, that meansanticipating the future (forecasting the future) which is done by applying questions like Why ?What? How ?”Narender“Why, What and How are the golden words for everything, without which one cannot step forward. NMRECby keeping this as logo, gives a clear indication that it makes the student complete.The NMREC logo is creative and unique. The logo explains about the Why ?What? How ?. The symbol withopen eye indicates that we must be aware of all the things happening around us. It also indicates that we shouldanalyze things in a clear way. There must be clarity in our thoughts.”Madhavi“Why? What? and How?These words to me are a trilogy of origination. Every creation or invention on the face of this earth is thanks to oneof us seeking an answer to a What? Why? and a How?. I am glad to know that this institution cultivates this seedof curiosity in the minds of its students. I wish the alumni and present students all the very best and good luck intheir future endeavors.”Lakshmi Hussain“Logo Why ?What? How ?In corporate sector, these questions are called the WH’s, which is required for each employee in order to usethe ARC technology which is a proper usage of Acknowledging Responding and concluding a conversation witha customer. By the Logo why what and how, it shows adopting a clear corporate style which helps everystudent in ones job in maintaining customer satisfaction which in turn helps in the company and personalgrowth, it also helps in maintaining proper business etiquette,”S.Sanjeeva Rao“The college logo Why ?What? How ? ignites the young minds. It embellishes every student to be creative. Itmakes the student think before doing any kind of work. It makes the student to understand the task which hehas to perform by questioning why to do this. The college logo why, what, how tells us that how to bring out ourknowledge and skills for complete accomplishment of goals.”Deepak Gaikwad“The logo expresses the discipline, commitment and dedication in the form of open eye, Why discipline is important,and What commitment one should have and How dedication results in complete accomplishment of results”.Gnaneswar“The college logo has special significance in one’s life. The figure indicates that think in all the aspects withregard of questions like Why ?What? How ? If this can be done in every walk of our life one can achieve thegoals and this absolutely suits a student to stand in front of the world facing challenges”.Garipalli Thejaswi“The college logo Why ?What? How ? tells us that how to bring our knowledge and skills for accomplishment ofgoals.”Rizwana Mohammed“The logo of our college identifies the student’s ability to achieve some purpose. It tells in what way we can dothat, and how we can achieve that.”Sravya Vissapragada30

SRUSHTI - JANUARY - MARCH, 2010A brainy living bodywith its capability of applications unlimitedin practice is the Human beingThe context of our logo is a person in thoughtful gesture‘What’ –‘Why’ –is – knowledge or information about the mattersand materials coming in touch with a person allaround in the world, igniting curiosity.denotes – inquisitiveness and questioning theveracity of matters coming across the Humanbrain, say Human computer, which opensprovocation to thought.‘How’ – is – opening up to thought for solution, by searchand research with reasoning, leading to meritoriousachievements and growth.From the days immemorial of beginning of the Human race,unknown to us all, ‘What’, ‘Why’ and ‘How’ are the basic tenets,advancing the civilization with new findings and achievements, with rationalconclusions, racing towards unraveling the secrets of the universeNalla Malla Reddy