online advertising effectiveness study - Mi9

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ResearchninemsnOTP click throughApril 2010;PI: 57,709Clicks: 1131Total: 1.96%June 2010;PI: 75,374Clicks: 372Total: 0.49%September 2010PI: 61,146Clicks: 1125Total: 1.84%Traffic March- September2010PI: 23,009Visits: 22,475iPhone FunctionalityAs 80% of mobile usersthat visited bmw.com.auwere using iPhone device,we opted to increase thefunctionality for iPhoneusers by implementingaccordion function.iPhone FunctionalityMobile Portal OTP

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Creative ad specs for side panels - network wide. - Mi9

ResearchninemsnOTP click throughApril 2010;PI: 57,709Clicks: 1131Total: 1.96%June 2010;PI: 75,374Clicks: 372Total: 0.49%September 2010PI: 61,146Clicks: 1125Total: 1.84%Traffic March- September2010PI: 23,009Visits: 22,475iPhone FunctionalityAs 80% of mobile usersthat visited bmw.com.auwere using iPhone device,we opted to increase thefunctionality for iPhoneusers by implementingaccordion function.iPhone FunctionalityMobile Portal OTP

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online advertising effectiveness study - Mi9

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