Changi in Saudi Arabia - Changi Airport Group

DECEMBER 20102/3TwoSingaporeansin Millionaire FinalTwo lucky Singaporeans are now inthe running to become the ChangiMillionaire after shopping at ChangiAirport. As the most recent monthlyfinalists of the ‘Be a Changi Millionaire’Draw, they each stand a one-in-sixchance of receiving a giant windfall –the grand prize of S$1 million.In August, Mr Loh Kee Peng, a39-year-old sales manager, becamethe first Singaporean to be pickedas a monthly winner of the Draw.His winning token was a romanticwedding anniversary gift to his wife– a S$5,000 platinum diamond ringhe purchased from Tiffany & Co. atTerminal 2, while en route to HongKong for a business trip followed bya holiday with his family to celebratethe anniversary.Amazed by his unbelievable stroke ofgood luck, Mr Loh said it never crossedhis mind that he could be the winner.Asked how he intends to spend theGrand Prize of S$1 million if he wins,Mr Loh replied, “It is my dream tobe debt free, so the bulk of the prizemoney will go towards the repaymentof my housing loan. A portion will alsobe donated to charity, while some willbe spent on pampering my family with anice holiday, good dinner and perhapsmore pretty gifts from Tiffany – whichhas brought me good luck!”In September, yet another luckySingaporean was picked as themonthly finalist of the Draw. Mr NgEng Sin, a 43-year-old businessdevelopment manager, had purchasedtwo Lego toy sets for his sons agedseven and eight when he was atChangi Airport with his family. Thepurchases were made at KidzTime!at Terminal 3 when the Ng familywere on their way to Penang to visitrelatives and to celebrate theyounger boy’s birthday.Not having had much luck with luckydraws or contests previously, Mr Ngsaid he was “surprisingly shockedand happy” when first informedabout the win. “I feel that my luckystar is shining on me, being oneof the six finalists. This is the firsttime I’ve come so close to winningS$1 million,” he said. Should hebe the lucky Changi Millionaire, MrNg plans to use the money on hischildren’s education, as well as for hisretirement plan. A portion will also bedonated to the charity.Both Singaporean finalists are regularpatrons of Changi Airport who enjoyshopping and dining at Changi evenwhen they are not travelling. “It’s amall where you can find anything andeverything you need,” said Mr Ng.Mr Loh, who visits the airport aroundthree times a month with his family,has also extracted much value fromshopping at Changi. A member ofChangi Rewards, the shopping anddining loyalty programme at Changi,he has been accumulating pointswhenever he shops and dines at theairport, which he then uses to redeemChangi Airport Dollar vouchers tooffset subsequent purchases atChangi’s shops and restaurants.Singaporeans contribute a significant15% to total retail sales at ChangiAirport. The previous two monthlywinners for June and July were fromAustralia and South Africa respectively.Monthly winners of the ‘Be a ChangiMillionaire’ Draw win a cash prize ofS$5,000, plus a three day/two nightsstay in a luxurious hotel in Singapore,with airfare provided for non-Singaporeresidents. The Draw period endedon 30 November. The six finalists,including the winners for October andNovember (to be announced), willparticipate in the Grand Draw for S$1million. This will take place in ChangiAirport in late January 2011.Messrs Ng (left) and Loh are Changi Millionaire finalists

Changi ConnectionTwo NewAirlinesJoinChangiFamilyChangi Airport welcomed two new airlines in October andNovember – Airphil Express from the Philippines and Malaysia’sBerjaya Air. The new airlines’ operations enhance Changi’sconnectivity and improve accessibility to their destinations.Airphil, which operates from Terminal 2, commenced daily servicesbetween Singapore and Manila on 27 October 2010. Singaporeis the carrier’s first international destination. From 1 December,Airphil added another destination, Cebu, also with a daily service.With Airphil’s operations, six carriers now fly between Singaporeand the Philippines.On 1 November, Berjaya commenced scheduled operations at theBudget Terminal. Berjaya previously operated chartered flightsfrom Seletar Airport. The carrier operates ten flights a week to andfrom Tioman. From March 2011, Berjaya will increase frequenciesto 28 weekly flights, 14 each to and from the resort islands ofTioman and Redang. Both islands are new links for Changi.Welcoming the two new carriers, CAG’s Director, MarketDevelopment, Lim Ching Kiat, said, “The new services improveChangi’s connectivity and accessibility to Airphil and Berjaya’sdestinations. Airphil’s operations will meet growing demand forthis sector. For Berjaya, their scheduled flights from the BudgetTerminal will enhance the travel experience for its passengers asthey will enjoy the ease and convenience of connecting betweenflights as well as the use of Changi’s facilities and amenities.”More Flightsto TokyoChangi’sFirst SouthAmerican LinkTravellers now enjoy more options and greater conveniencewhen they travel to the Japanese capital. On 31 October,three airlines commenced operations to Tokyo’s HanedaAirport. The four daily flights to Haneda by All Nippon Airways,Japan Airlines and Singapore Airlines increase the number offlights to Tokyo (Haneda and Narita Airports) from eight to 11flights each day.Flying into Haneda, located conveniently 20km from the citycentre, means that travellers will have unprecedented accessto downtown Tokyo. With the commencement of internationalflights to Haneda, passengers travelling onward to otherJapanese cities will no longer need to make a one-hour transferfrom Narita Airport to Haneda, saving them both time and money.Come March 2011, Changi Airport will be directly linked tothe South American continent for the first time. SingaporeAirlines will commence operations to Brazil’s largest city, SaoPaulo, via thrice-weekly flights on the Singapore-Barcelona-Sao Paolo route.Sao Paulo is widely recognised as an arts and entertainmentcentre, as well as an influential player in the areas ofcommerce and finance in Latin America. The new link willboost ties between Singapore and Brazil and pave the wayfor enhanced trade, tourism and travel links between Asia andSouth America.

DECEMBER 20104/5Changi’s ConnectivityBranches inCyberspaceChangiEarly this month, the Fans of Changi Facebook page crossed the 20,000 mark.Among Changi’s avid fans is Mr Andy Lee (pictured in yellow shirt above). Mr Leeactively blogs about his kids’ experiences at his blog sengkangbabies.blogspot.comis not only growing its air network, but its online socialnetwork as well.The increasing popularity of social media has opened up newcommunications channels for online interaction. This presentscompanies with a unique medium for them to interact and engagedirectly with their customers, while creating positivepresence and building their reputation online.Customers have always been at the heart ofall that Changi does; they shape and definethe Changi Experience on their own terms.With online access for many availableanytime and anywhere – on personalcomputers and mobile devices – it hasbecome easier for CAG to reach out toits customers.Recognising the importance ofreaching out to its stakeholders, CAGhas in the last year, actively built itsonline presence through the ‘Fansof Changi’ programme, leveraging itswebsites and social media platforms suchas FaceBook, Twitter, YouTube and Flickr.These interactive digital tools allow CAG tocost effectively share news and developmentsabout Changi to those interested while providinga convenient means for passengers from aroundthe world to contact the airport.Early this month, the Fans of Changi FaceBook pagecrossed the 20,000 mark, and continues to grow daily. And,contrary to popular belief, Changi’s fans are not just youthsbut include people from various backgrounds such as frequentbusiness travellers, and young parents who love bringing theirchildren to Changi for fun and relaxation.One avid Changi fan is Andy Lee, 36, and a father of four. Outsideof his day job as a customer relationship management consultant,Andy actively blogs in his spare time, about his kids’ experiencesto timestamp their growing-up years, adventures and milestones.With an average rating of 8.8, his blog (sengkangbabies.blogspot.com) was nominated for Singapore’s 2010 Blogger’s ChoiceAwards in the ‘Hottest Daddy’ category. When asked aboutChangi’s social media efforts, he said: “Companies with a socialfront-end need to show a personal touch and Changi has done amarvelous job in communicating with its stakeholders.”Video clips that were produced to promote the launch of theChangi Millionaire Draw and the Slide@T3, the world’s tallest inan airport, have been popular on YouTube, generating more than120,000 views each in a matter of months. “The clips were cool!By sharing YouTube videos to promote events and new facilities tothe public, Changi allowed me to effectively visualise the productand place-of-interest that eventually enhanced my actual airportexperience,” Andy added.With the rapid spike in connectivity and technologicaldevelopments, CAG will continue to build on its social mediaefforts to reach out digitally and connect with its many customersall over the world.

Changi ConnectionCover StoryChangi in Saudi ArabiaPassengers making their way to the Departure Hall from the main concourse at KFIAIn the eastern part of Saudi Arabia, wherethe oil capital of Dammam sits, is a slice ofChangi Airport. Since November 2008,Changi Airports International (CAI) has hada resident team of airport specialists comanagingKing Fahd International Airport(KFIA) in Dammam, as part of CAI’s six-yearoperations management contract with theSaudi General Authority of Civil Aviation(GACA). Valued at S$65 million, theproject is the largest ever won by CAI.At 780 km 2 , KFIA has a land bank thatis larger than the size of Singapore. Theairport serves a region of four million, withdomestic and international flights at itsPassenger Terminal and Royal Terminal. In2009, KFIA handled 4.43 million passengermovements, 78,000 tonnes of cargo and49,000 aircraft movements. KFIA is servedby some 30 airlines operating more than1,000 weekly flights to over 55 cities.Changi’s contributionsThe six-member Changi team in Dammamhas been working alongside Saudi staffto deliver improvements to the airport andintroduce best practices and processes, toprepare for KFIA’s eventual corporatisation.The CAI resident team is assisted byvisiting experts from CAG and CAI onshort-term assignments.On the operations front, the CAI teamhas led projects to improve the terminal’sfacilities and services. They include theintroduction of smoking rooms, children’splay areas, improved seating and TVviewing areas. The Changi team has alsohelped to resolve issues such as alleviatingcongestion problems at KFIA’s kerbside.Besides hardware, CAI has also helpedto improve ‘heartware’ in the form ofservice quality. Service training has beenconducted for KFIA staff. New qualityservice initiatives and refund policies havealso been instituted at retail outlets at KFIA.At the organisational level, CAI has beeninvolved in formulating KFIA’s new vision,mission and values, to align the airport’sfocus and resources with GACA’s goalsand strategic directions. It has alsohelped to develop initiatives to grownon-aeronautical revenue and improveaeronautical revenue collection. The teamhas introduced new F&B outlets, with plansto bring in more retail and F&B shops in theyears ahead.KFIA’s growthSince the Changi team came on board,KFIA has grown its traffic and routes,performing well compared to regionalpeers like Bahrain Airport. In 2009,passenger traffic at KFIA grew 8.2%, afaster pace compared to Bahrain’s 3.4%.Seven new airlines have startedoperations at KFIA since the CAI team’sdeployment, representing a 21% increasein the number of airlines operating at KFIA.The efforts have not gone unnoticed,with KFIA bagging the award for theMiddle East category in the 2010 RoutesAirport Marketing Awards – Asia. KFIAalso received an Honourable Mention atthe 2010 IATA Eagle Awards for its lowaeronautical charges and improvementin product offerings to airlines andpassengers.Looking ahead“The Changi team in Dammam hasperformed well over the last two years. Weassessed feedback from KFIA passengersand contributed to the improvement ofterminal facilities and operational processesat the airport. Our personnel, both theresidential team members and the visiting

Changi ConnectionTowardsa GreenerChangiAirportIn conjunction with Clean and GreenSingapore 2010, CAG launched the‘Changi Goes Green’ environmentalroadshow on 8 November and announcedthe establishment of a set of targetsto reduce energy use and increase theproportion of recycled water used atChangi Airport.Conserving energyEven with round the clock operationsand increasing air traffic at Changi, CAGcontinues to put in a conscious effortto conserve energy. Some initiativesimplemented so far include dimming lightsat airport terminals by as much as 50%during off-peak hours, using natural lightingwhere possible, and installing motionsensors in areas such as toilets and officesto conserve electricity.At present, Changi Airport’s annual terminalbuilding electricity consumption is about450 million kilowatt hour (kWh). CAGhas established an energy target thatwill enable Changi Airport to continueto provide a first-class experience for itsusers in a sustainable and environmentallyfriendlymanner. This target will seeChangi reducing its terminal buildings’electricity usage by about 13.5 million kWh,generating savings of about S$2.4 millionover the next three years.Recycling waterCurrently, already less than half of ChangiAirport’s water usage comes from potablesources. Recycled water from rainwater isused for irrigating plants at Changi Airport’snursery and external landscape areas, whileNEWater is used for airport fire-fighting,sanitation and cooling of air conditioningchillers. CAG has also installed tap flowregulators in all toilet taps in the airport,which limit water flow from six litres perminute to two litres per minute.While continuing to explore means toincrease the use of recycled water in itswater resource management, CAG has seta water target that will see Changi Airportincrease the proportion of its recycledwater usage from 55% to 58% over thenext three yearsIn addition to the energy and water targets,CAG also aims to attain the BCA GreenMark Gold certification for Terminal 2as well as the Singapore EnvironmentCouncil’s Green Office Label for itscorporate offices in 2011.CAG CEO Lee Seow Hiang planting a sapling of the Changi Tree during the launch of the ‘Changi GoesGreen’ programmeCAG’s Corporate Communications team emerged champion of the ‘Changi Green Amazing Race’Active participation at roadshowTo kick-start the ‘Changi Goes Green’roadshow, senior management andstaff of CAG planted saplings of thesymbolic Changi Tree at Terminal 3, as asymbol of the company’s commitment toenvironmental sustainability into the future.The Changi Tree, or Hopea Sangal, usedto be a landmark of what is now knownas the Changi area. It was thought to beextinct in Singapore until its re-discoveryin September 2002 when a 150 year oldspecimen was felled illegally. Throughconservation efforts by National Parksand the Nature Society, saplings of theChangi Tree can be found in the SingaporeZoological Gardens, Botanic Gardens andChangi Museum.Another first for CAG during the ‘ChangiGoes Green’ week was the first-ever CAGCorporate Recycling Day. A staggering3,777 kg of recycled waste was collected,thanks to the efforts of CAG staff.To close the week, staff of CAG as well asits airport partners participated in the firstever ‘Changi Green Amazing Race’, whichsaw them going on a eco-challenge aroundChangi’s four terminals. To complete therace, participating teams had to perform‘green’ tasks at the various checkpoints.Throughout the journey, they discoveredmore about Changi’s green features and itsenvironmental targets.Greenthumbsup for ChangiAirport!Ashraf Ali, a member of the horticultureteam at CAG, was commended bythe Landscape Industry Association ofSingapore at the annual Greenthumbsevent in September.Ashraf, who received a plaque fromDeputy Prime Minister Teo CheeHian, was the overall top performingcandidate for the fifth intake of theCertified Practising HorticulturistsProgramme, a certificationprogramme organised by the Centrefor Urban Greenery and Ecology(National Parks Singapore).Congratulations to Ashraf!

Changi ConnectionCAG CEO Lee Seow Hiang officiating at theVessels Commissioning CeremonyThe new hovercraft replaces AES’ firsthovercraft acquired in 1994Changi Airportsurpassed its10 million,20 million and30 millionpassengers-a-yearmilestonesin 1986, 1994and 2004respectively.Enhancing SeaRescueCapabilitiesTwo new state-of-the-art sea rescue vessels are now in thedocks of CAG’s Airport Emergency Services’ (AES) SeaRescue Base (SRB). The new arrivals – a hovercraft and awater-jet catamaran command boat – notch up SRB’s searescue capability to rescue the maximum number of passengersonboard the largest aircraft type today – the Airbus 380.The newly commissioned hovercraft will replace AES’ firsthovercraft which was acquired in 1994. It has a top speedof 57 knots, which is equivalent to 105km/h. Equipped withfive 65-person lift rafts, the hovercraft provides a total rescuecapacity of 325 people.Unlike other conventional fire-fighting boats, the new water-jetcatamaran command boat is able to travel at a top speed of 30knots, equivalent to 55km/h, and carry a total of 15 casualties.The use of water-jet propulsion, rather than propeller drivenboats, allows the command boat to make closer approaches tocasualties without endangering their lives.Speaking at the Vessels Commissioning Ceremony held at theSAF Yacht Club on 27 October, CAG CEO, Lee Seow Hiang,highlighted the paramount importance of safety in a world-classairport and recognised AES’ efforts to continually strengthen itsemergency preparedness and operational effectiveness.Mr Lee took the opportunity to thank all the personnel involved.He said, “The commissioning of these vessels would not havebeen possible if not for the tireless efforts of the engineers, whoplayed a pivotal role to integrate a multitude of complex systemsinto a seamless whole, and all the SRB officers and men, whohave been very committed to introducing the hovercraft andcommand boat into active service.”Did You Know?Terminal 1 opened in 1981,Terminal 2 in 1990, andTerminal 3 in 2008.Changi Airport’s team of CustomerService Officers speak a total of21 languages, including Tagalog,Vietnamese, Spanish and Nepalese.editorial teamIvan TanJonas KorJulia JemanginYvonne LeecontributorsKenneth ChengRiley Hengdesigned byOculus DesignPte Ltdour missionTo be the world’sleading airportcompany, growinga vibrant air hubin Singapore andenhancing thecommunities weserve worldwideour visionExceptional people,Connecting livesour valuesWe value our PeopleWe are committedto our CustomersWe succeed withour PartnersWe are the best inour BusinessIntegrity is at theheart of everythingwe doChangi Airport Group (singapore) Pte LtdP O Box 168, Singapore Changi Airport, Singapore 918146 Tel: (65) 6595 6868 Fax: (65) 6542 3223 www.changiairportgroup.comAll information found in Changi Connection is meant for general information only and for private circulation amongst our clients and partners. While every effort has been made toensure that the information is accurate and complete at the time of publication, we do not warrant the accuracy and completeness of the information. Consequently, we assume noresponsibility or liability for any errors and/or omission in the information.