Darlene Brannigan Smith, Ph.D. Associate Dean for Executive and ...

Darlene Brannigan Smith, Ph.D.Associate Dean for Executive and Graduate Business ProgramsProfessor of MarketingUniversity of Baltimore (Full-Time)EDUCATION:Ph.D. University of Maryland 1986M.B.A. University of Baltimore 1980B.S.B.A. University of Baltimore 1978ADMINISTRATIVE EXPERIENCEUniversity of Baltimore July 2005 to Present• Associate Dean of Executive & Graduate ProgramsAcademically responsible for five graduate business programs (and the approximately750 graduate students enrolled in these programs) and marketing and enrollmentmanagement at the Merrick School of Business. General areas of responsibilityinclude program administration, curriculum development and assessment, externalrelations, and development of marketing initiatives for the Merrick School ofBusiness.Loyola College in Maryland 1988 to July 2005• Academic Director, Executive and Graduate Business Programs (2001 to 2005)Academically responsible for three programs, including the Evening (Part-Time)MBA, the MBA Fellows, and the Executive MBA and the approximately 1100students enrolled in these programs. General areas of responsibility included programadministration and coordination, curriculum development and assessment, themanagement of program residencies and retreats, and external relations.• Associate Professor of Marketing 1992 to 2005• Assistant Professor of Marketing 1988 to 1992George Washington University 1986 to 1988• Assistant Professor of Marketing 1988 to 1994TEACHING EXPERTISE (Executive and Graduate Level Courses)• Marketing Management• Marketing Strategy• Global Environment and Strategies• Service Marketing (in MBA Program)• Strategic Planning & AnalysisPROFESSIONAL AFFILIATIONS• Board of Trustees, Executive MBA Council (2004 thru 2006). Member since 1994.• Advisory Board, Annual Editions: Marketing. Dushkin Publishing Group (1990 toJune 2005)• American Marketing Association

SELECTED PUBLICATIONS• Smith, Darlene B., Ellen Hoadley and Ronald Desi (2005), "The Spiritually-GuidedEnterprise: Setting a Course of Action," Journal of Business & Economics Research,forthcoming (December).• Tarantino, David and Darlene Brannigan Smith (2005), “Bariatric Surgery:Assessing Opportunities for Value Creation,” Surgical Innovations, Vol. 12, No. 1(March), 1-9.• Smith, Darlene Brannigan, Harsha Desai, Roger Kashlak and John Cotner (2005),International Field Studies: Tool for Enhancing Cultural Literacy,” Journal ofCollege Teaching & Learning, Vol. 2, No. 2 (February), 9-18.• Kamauff, John, Darlene B. Smith and Robert Spekman (2004), “Extended EnterpriseMetrics: The Key to Achieving Synthesized Effectiveness,” Journal of Business andEconomics Research, Vol. 2, No. 5 (May), 39-52.• Smith, Darlene Brannigan and Harold D. Fletcher (2004), “Managing for Value:Developing a Performance Management System Integrating EVA and the BalancedScorecard,” Journal of Business Strategies, Vol. 20, No. 2 (Spring), 1-18.• Smith, Darlene B. and Harold D. Fletcher (2004), “The Balance Scorecard: A UsefulFramework for Achieving Curriculum Integration,” Journal of Executive Education,Vol. 3, No. 1, (Spring), 20-31.• DeVader, Christie and Darlene B. Smith (2003), “Linking HR and MarketingPractices in Service Organizations: An Application in Training Needs Assessment,”Journal of Business and Behavioral Sciences, Vol. 10, No. 2 (Fall), 55-70.• Desi, Ron and Darlene B. Smith (1999), “Knowledge Management: Enabling aMarket Driven Organization,” Journal of Contemporary Business, Vol. 7, No. 2(Fall), 10-19.• Doris C. VanDoren and Darlene B. Smith (1999), “Scenario Planning: A NewApproach to Teaching Marketing Strategy,” Journal of Marketing Education, Vol.21, No. 2 (August), 146-155.• Smith, Darlene B., Doris C. Van Doren and G. Mark Hardy (1998), “EnhancingStrategic Thinking: Integrating Scenarios into the Planning Process,” Journal ofContemporary Business Issues, Vol. 6, No. 2 (Fall), 27-35.CONSULTING AND PROFESSIONAL PRESENTATIONS (A RepresentativeListing)2006 Beijing International MBA Program – Visiting Professor2005 Pathfinders for Autism -- ConsultantCopyWorld -- Consultant2004 Prometric -- TrainerShapiro Negotiations Institute. Facilitator / Trainer2003 McCormick Food -- Trainer2000 Aerotek -- TrainerDewalt -- Consultant.1998 ESSEC University, Paris – Visiting ProfessorBartlett de Mexico -- Trainer.Sheridan Press -- Consultant