PULLMAN EDITIONS 'ART DECO Á LA PLAGE'

PULLMAN EDITIONSpresents‘ART DECO Á LA PLAGE’All-new Côte d’Azur poster collection by Pullman EditionsLondon, April 2012: Following the success of Pullman Editions’ Art Deco Winter Sportsand Historic Ferrari poster collections, the specialist poster gallery is now pleased to presentits latest collection of Art Deco Travel posters showcasing a diverse selection of glamorousresorts along France’s legendary Côte d’Azur.ART DECO Á LA PLAGE is a collection of limitededitionposters from newly commissioned artworks,reprising the quintessential heritage and dramatic imagery ofvintage Travel posters. This exclusive collection of 12posters offers a choice of several iconic locations, includingSt. Tropez, Cannes, Nice, Beaulieu, Monte Carlo andProvence, amongst others. The collection – newly designedin the Art Deco style - combines tradition, originality andhigh style, immortalizing these classic resorts in posterscosting a fraction of their vintage counterparts.Les Plages de St. TropezIts limited-edition posters are created using traditional lithographic techniques, and printed onthe finest 100% cotton paper to the same size as vintage posters, namely 38 x 24 inches (97 x60 cms). Each is individually numbered (from 1 to 280) and discreetly embossed withPullman Editions’ stamp of authenticity.Demand for the greatest vintage Travel posters of the 1920s and 1930s has never beenstronger, and their low survival rate and consequent rarity has lead to spectacular prices beingachieved both privately and at auctions such as Christie’s specialist Travel and Vintage postersales. Five-figure sums are not uncommon for the most sought-after posters - as recently as2011, Alexeieff’s fabulous Art Deco train, ‘The Night Scotsman’, achieved £34,850 at

auction. These high values render vintage posters of this calibre inaccessible to all but thewealthiest collectors.Art Deco as an art form has never been more popular – think opening credits of Poirot -having gone from ‘niche’ to ‘must-have’ in a generation. Managing Director, GeorginaKhachadourian has commissioned 12 exclusive poster artworks from Pullman’s principalhouse artist Charles Avalon. “Avalon is our most popular artist’, says Georgina. “His ArtDeco renderings are the quintessential decorative art.”Travel art has existed as a collecting genre since the 18 thcentury, and it was the development of the lithographic printingprocess in the late 19 th century that heralded the age of themodern decorative poster. Posters – once described as ‘a visualshout’ – proved an attractive, effective means of promotion and‘at-a-glance’ display.Cap d’Antibes - Eden RocResort posters were originally produced by Swiss andFrench railway companies to persuade affluent andadventurous travellers to enjoy the newly-fashionableplaygrounds of Europe at St. Tropez, Monte Carlo and so on.These chic posters graced station platforms and billboards,the vast majority naturally being destroyed when replaced byother posters, and it is the handful of surviving vintageposters that today fetch such dramatic prices.Côte d’Azur – Pullman ExpressHaving recognised the demand for stylish, decorative yet affordable posters, PullmanEditions is committed to designing and publishing new artworks to provide an alternative tothe costly original Art Deco posters produced ‘in-period’. Pullman Editions recreates thespirit of these stunning early 20 th century images with original posters, printed in limitednumbers, to a high standard, at an affordable price.

Price: £395 (unframed)Pullman Editions, 94 Pimlico Road, London, SW1W 8PL.www.pullmaneditions.comLaunch Date: 10 th April 2012- Ends -For further press information contact:Georgina Khachadourian at Pullman Editionson 020 7730 0547 or georgina@pullmaneditions.com