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April 2012Volume 9 Number 4EditorJoe Simpsontandsjournal@aol.comM: 07885 294814Advertisement DirectorStuart Bournestuart.bourne@kick-startpublishing.co.ukT: 01892 752400Production DirectorJohn Heath 01892 752400Editorial DirectorAlan Bakalor 01892 680816Editorial AdministrationElaine Hudson 01892 752400DesignerNeil Owen 01892 752400Production and DesignJanet Purchase 01892 752400Print ManagementDPI Print and Production, Tonbridge, Kent01732 371271 www.dpi-print.co.ukCONTENTSCEVISAMA REVIEW: KERABEN P36NEWSnatural Stone Sustainability Award winners, Wedi’s traininginitiative, nando’s gets the tiling treatment, latest RIcS’market survey, Milan showcase for Italian tiles, and more 4TTA NEWSLETTERthe shortlisted entries for the tile Association Awards 2012 18ON INSTALLATIONMartin cummins offers his top tips for conservatory tiling 34REVIEW: CEVISAMAMatthijs & Renée Pronker explore design trends at Valencia 36CASE STUDYoriginal Style provides the props for tV’s tile Your Life 42TILE AGENTStSJ’s surveys those that connect the factory to the retailer 44PORTFOLIOWhat’s new in tiles, tools, natural stone and fixing materials 48GeneRAL enquIRIeSEditorialUnit 4, The Spelmonden EstateGoudhurst, Kent TN17 1HET: 07885 294814E: tandsjournal@aol.comAdvertising and subscriptionsThe Oast, Great DanegateEridge, East Sussex TN3 9HUT: 01892 752400 F: 01892 752404-752405W: www.tileandstonejournal.comAll rights reserved. No part of this publication maybe reproduced or transmitted in any form, or by anymeans, electronic or mechanical, including photocopying,recording or any information storage or retrieval system,without the express prior written consent of the publisher.Tile & Stone Journal is published by © Kick-Start Publishing LtdISSN 1744-4276SubScRIPtIonSUnited Kingdom£40.00 per annumEurope£70.00 per annumRest of the World£95.00 per annumAPRIL 2012 TSJ 3

NEWS & COMMENTEDITOR’S COMMENTCollaborative training initiative by Wedi“In a recession, marketing tends to be one of the firstthings to be cut back. At TSJ, I have noticed that themagazine’s electronic postbag has dwindled of late.This is a great pity because PR still represents one ofthe most cost-effective ways for any businesses tocommunicate with both existing and potential newcustomers.And PR can be a very low cost form of promotion. Allit really takes is a little planning and then finding thetime to sit down and write a few words.At TSJ we are interested in all your company news,including appointments; plus information on anynew products and packaging, recent contracts and any other relevant news. Manywill choose to structure this PR around the magazine’s editorial programme. Withthis in mind, here are some details of forthcoming features in TSJ .In May we will be looking at artisan tile manufacturers, tile studios and tiledesigners in the UK and Ireland. There will also be an in-depth feature on surfacepreparation that will cover tile removal, primers, self-levelling compounds,acoustic insulation and tile backer boards. We will need editorial submissions by20th April.The June edition will have a survey of stone suppliers, including wholesalers anddistributors of calibrated natural stone, and selected UK quarries. This will becomplemented by a technical article on entrance and barrier matting systems andsuppliers. To be considered, please send in any editorial copy by 11th May.In the July/August edition, our focus will be on adhesives and grouts. TSJ willinvestigate the latest installation and finishing formulations for natural stone,ceramic and porcelain tiles. This edition will also look at training opportunities forretail staff, tillers and warehouse operatives, with a survey of UK colleges, trainingschools and tiling courses. The editorial deadline is 29th June.Our September issue will cover undertile heating system, both electric and waterbasedoption, plus installation techniques and supplier profiles; as well as specialistIT options for tiling businesses. Please send any contributions by 17th August.For features later in the year, please visit www.tileandstonejournal.com.I look forward to receiving all your ideas and stories at tandsjournal@aol.com.Joe SimpsonA new partnership looks set to open up new innovative opportunities forapprentices and experienced trades across tiling, plastering, site carpentryand brick laying.Rob Hutchinson, Centre Manager from East Durham College TechnicalAcademy explained: “Wedi, the recognised brand name synonymous withtiling preparation systems for wet areas, approached the college to delivera series of training modules aimed at apprentices as well as local builders,plumbers and contractors looking to develop their skills and practicalknowledge on new innovative methods within their trade. The collegealready delivers training for a wide range of construction trades but workingwith Wedi will give learners the chance to discover an array of newopportunities to enhance their skills and discover practical new solutionsfor everyday projects.”Courses are split into two one-day modules and cover five core Wediproducts. Customers can choose to do just the one module of their choicewith the option to complete the second module at a later date, or if theywish they can do both modules back-to-back.A dedicated training room at the college has been fully equipped to allowfirst quality hands-on practical workshop experience for all students.Courses will include both practical workshop and informal lecture basedsessions delivered by Wedi Applications Manager, Tim Brain.Courses run on a monthly basis and commenced in February 2012.Commenting at the launch of the courses, Peter Kindness, ManagingDirector designate for Wedi Systems (UK) said: “We are delighted with thedemand for the course, which has already proved a big hit, attracting tilingcontractors from across the UK such as Clearwater Marine Technology(Basildon), A De Cecco (Glasgow), Tilecraft Services (Glasgow) and The TileGallery (Isle of Man).”In addition to the training modules Wedi is launching a dedicated WediApproved Partner (WAP) training programme and certification course,open by invitation only, to larger contractors, developers and builders.Wedi has worked closely with the national awarding organization NCFE andhas been accredited with NCFE’s Investing in Quality Licence (IIQ).T: 01706 647333 W: www.wedi.co.uk E: sales@wedi.co.uk4 TSJ APRIL 2012

NEWS & COMMENTNatural Stone Sustainability Award winners announcedNEWS IN BRIEFStone Federation Great Britain has announced the winnersof their Natural Stone Sustainability Awards. Theawards, now in their third year, were created to highlightthe sustainable qualities of natural stone and torecognise outstanding achievement, awareness andinnovation in sustainability within the industry.The awards were presented, at the Natural StoneAwards Sustainability Day at EcoBuild on 22nd March.Chairing the judging panel was Ingval Maxwell OBE,who qualified as an architect in 1969 and then spent hisprofessional career dealing with the conservation ofancient monuments and historic buildings until hisretirement from Historic Scotland in 2008. Also judgingwere David Richardson, Director of the BRE’s BuildingTechnology Group and John Bysouth, recipient of theDuke of Gloucester Gold Medal for Outstanding LifetimeAchievement in Stonemasonry.The award in the category for Workshops andPremises went to Lovell Purbeck, which in the last yearhas been investing heavily in generating its own electricityat Downs Quarry in Purbeck and Bowdens Quarryin Somerset. A photo voltaic generation system hasbeen installed on the roof of the company’s new tileprocessing factory at Downs Quarry and is able to generate20% of the company’s total electricity requirementsfor the processing facility. When processing isnot taking place surplus electricity is fed back to thenational grid.A similar, but slightly smaller, system at its BowdensQuarry produces enough electricity to run all of the processingequipment. Lovell Purbeck has invested over£230,000 in the schemes and expects payback in lessthan ten years.Managing Director, Simon Hart said “Of course it isreally good news to have won this award. Sustainabilityis a key issue throughout our company. It is always veryhigh on the agenda, as it should be. We have beenmaking substantial investments and it makes sensethat these should be environmentally friendly.”An award for Landscaping went to Hardscape for aproject in Nelson, Lancashire (pictured above).Following a decline in retail trade Pendle BoroughCouncil was granted funding of £2.3 million to recreateThe High Street in an attempt to regenerate the towncentre. This included reintroducing slow moving trafficto a previously pedestrianised precinct. After changesin funding the council was asked to cut the cost of thescheme by £200,000 and complete the programme intwelve months instead of the planned fifteen. This wasachieved through strong project management skills.A mixture of high quality locally sourced naturalstone and manmade materials have produced a visuallypleasing but robust scheme. Stone paving flags to thepedestrian movement zones, stone setts to crossingpoints and hot rolled asphalt coloured buff has provideddurability to the vehicle route.Anthony Collins, North West Sales Manager forHardscape, said:L "Together with Pendle BoroughCouncil we are delighted the project received theaward. From providing locally sourced materials wherepossible to being leading members of the EthicalTrading Initiative, Hardscape continues to ensure sustainableinspiration, selection and supply of hard landscapingmaterials to clients across the UK “The award for Re-use of Materials went to Granite LePelley for a project at La Moinerie Hotel on Sark. Thisutilised material from derelict 18th century granitefarm buildings surrounding the hotel.The owners wanted to sensitively renew and refurbishthe existing hotel and add new bedrooms and arestaurant.The method of construction was designed to suit theskills of labour available on the island and in order tosupport the island’s economy a local building contractorwas appointed to oversee the works. The re-use ofmaterials included reclaimed random granite wallingfrom derelict buildings and reclaimed granite setts andcubes obtained from Brittany.Other sustainable features included a central oil firedboiler with insulated pipe work, a water managementinfrastructure and additional boreholes to provide awater supply.Granite Le Pelley, Managing Director Phil Le Roy said:“As well as building and refurbishing as sustainably aspossible, our clients (Sark Estate Management) have avision to grow, rear and catch from the sea as much ofthe produce they require as possible.”American PR professional,Eric Carson, haslaunched a new publicrelations and marketingc o m p a n y , B l u e p r i n tGlobal Media. This fullserviceagency is dedicatedto supporting manufacturersof ceramic tilesand other architecturallyspecified building products. Blueprint offers in-depthknowledge across several key areas including hospitality,healthcare, retail and leisure construction.Based in Lima, Peru, with a satellite office in Portland,Maine, USA, Blueprint offers bi-ligual services in bothEnglish and Spanish to allow South American manufacturersto communicate with English-speakingarchitects, designers, distributors and dealers aroundthe globe. Eric Carson can be contacted at epc@blueprintglobalmedia.com.Building AdhesivesLimited has strengthenedits marketing team byappointing VanessaEdwards as BAL BrandManager. She takesresponsibility for the marketingcommunicationsof everything bearing theBAL name. DavidHackett, Building Adhesives Limited Sales andMarketing Director, said: “Nurturing the BAL brandand keeping it relevant to professional tilers is critical,so this represents a key strategic appointment.Vanessa Edwards brings exactly the right blend of awide-ranging skillset and in-depth relevant experienceto assure the future for their favourite brand.”Edwards joins the company following nearly fiveyears with Focus DIY, where she had brand managementresponsibility for a showroom category worth inexcess of £100 million. Edwards has both BSc (Hons)and MPhil degrees.France's antitrust regulator has given constructiongiant Compagnie de Saint-Gobain SA the green lightto acquire Wolseley PLC's French plumbing-heatingsubsidiary Brossette for $247 million, provided it sellsoff 22 stores. Without the divestitures, it was judgedthat the deal would create unfair market conditionsbordering on monopoly in western France, theAutorite de la Concurrence said in a statement. TheAutorite said that because both companies are activein the sector of specialized plumbing, heating and airconditioning products, rival retailers would be unableto exercise sufficient competitive strength, unless StGobain reduced it reach by the divestment of thesestores.APRIL 2012 TSJ5

NEWS & COMMENTJ P KENNEDYTile Depot, the UK’s largest independent tile, stone and wood retailer, is delighted toopen a brand new store in Reading, Berkshire. Tile Depot’s 19th branch sits in aprominent, convenient location at 31 Boulton Road, south of the town centre and1.5 miles from Junction 11 of the M4, between the A33 and the Basingstoke Road,opposite the Brunel Retail Park and near to Morrisons supermarket. The store is easilyidentified by its brightly lit distinctive yellow and green signage.Tile Depot is a new type of tile store for Reading and the surrounding areas, featuringinspirational room-like displays throughout and a massive choice of the latestwall and floor tiles to suit all tastes, from budget ranges to designer collections: withthe best trade prices guaranteed for holders of the Tile Depot Trade Card.StoneCircle sponsorship supports local boy’s rugby“Hello and welcome to my firstarticle for the TSJ. First off a thankyou to Joe Simpson for askingme, although in fairness he haswarned me that the huge feesinvolved may force me into earlyretirement!A little introduction: My name isJP Kennedy, Managing Directorof TileStyle one of Ireland’sleading tile companies, founded 30 years ago by theredoubtable Jim McNaughton. I have been working withinthe tile industry in Ireland and the UK for nearly 20 years,with most of this time spent working with BAL and Ardex.So how is the Irish market? Well overall the economy in theSouth has been battered hard but we are fighting a goodfight. Technically Ireland slipped into recession again at theend of 2011.However Irish exports continue to perform strongly,agriculture is experiencing a renaissance and tourism is onthe up. Employment is at 85% and while we are still beinggiven a “dig out” by the IMF and ECB, multinationalcompanies continue to invest in new and existingbusinesses in Ireland.In Northern Ireland the impact of the recession, whilechallenging, has perhaps not been so drastic in terms of thegeneral economy, with unemployment relatively stable.StoneCircle has sponsored the Newbury Rugby Club’s Under 10s team and helped provide them with anew training shirt. The shirts which will be used during training sessions encourage a much improvedtackle technique than the old style training bibs and feature stoneCIRCLE’s logo on the front.Steve Vanhinsbergh, Director of StoneCircle commented that he was delighted to be able to help youngstersto play rugby in the local area.The stone masons supplies architects, interior designers and kitchen and bathroom showrooms withstone products which are made to the customer’s specification. Products vary from granite and quartzworktops through bespoke marble and limestone bathroom items such as vanity tops and shower trays,to water features, ecclesiastical furniture etc in natural stone.New York Stone has recently opened a marble and granite distributionshowroom in the heart of Manhattan on West 21st Street.This location is just across the Hudson river from New YorkStone’s flagship location on 45 Howell Street in Jersey City. Itexpands New York Stone’s accessibility to potential customers inNew York City and also increases the space available to storelarge quantities of precious stone slabs.New York Stone’s two locations are varied in size, design, andstock. The New Jersey showroom is 125,000 square feet, and itshowcases over 400 different varieties of stone. New York Stone’s Manhattan showroom is approximately15,000 square feet across three stories. The New York location has an innovative showroom concept thatallows visitors to see the stone arranged in their original sizes. Each floor contains its own collection fromspecific suppliers, such as Luccon, Hyperwave, and Marazzi.6TSJ APRIL 2012So, for the tile industry in Ireland, North and South, it hasbeen an incredibly tough time. The Irish constructionindustry has collapsed from €36 billion in 2007 to littleunder €8 billion in 2011 and further modest declines areforecast in 2012.House prices have fallen by 50% and have yet to stabilisealthough the bottom is very close. So, with demand flat,little signs of significant growth in the short term and theadded pressure of significant over supply, a hypercompetitive market has developed for tiles over the lastthree years.So the good news! The recession will end when demandbegins to exceed supply and the challenge for the Irish tileindustry is when? With all these external forces forming aformidable obstacle to normal business, the Irish tileindustry must continue to work very hard, adapt and learnhow to do old things better and completely new things toperfection, not for the faint hearted!”JP Kennedy is Managing Director of TileStyle, one ofIreland’s leading companies specialising in tiles, stone,bathrooms and wood for the retail and commercial sectors.Contact JP at jp@tilestyle.ie.

NEWS & COMMENTNorcros South Africa selects JustEnough SoftwareJustEnough Software Corporation, a leading provider of demand managementsolutions for retailers, distributors and brand owners worldwide, has announcedthat Norcros South Africa has selected its best-in-class Demand Planning solution.Norcros South Africa manufactures and retails a large range of quality tiles, adhesivesand construction chemical products. The company sought a supply chainplanning system that would ensure consumer demand in its retail environment isdriving production planning and raw-material ordering at its manufacturing facilities.JustEnough’s cloud-based Demand Planning solution, which incorporatesadvanced Demand Forecasting, Inventory Planning and Order Planning andReplenishment functionality, proved to be the best fit for the business, accordingto Shane McLeod, Norcros South Africa’s strategic planning executive.“We needed supply chain planning technology that could help us align our ITsystems with our business model,” McLeod said. “JustEnough was the only softwareprovider that effectively demonstrated how its solutions could accomplishthis. Plus, JustEnough’s OnCloud offering will deliver a quick return on our investmentand lower total cost of ownership. Ultimately, we expect that leveragingJustEnough Demand Planning will result in improved fill rates and reduced stockholdingwithin our operations.”www.justenough.comNando’s receives Great Northern Tiling’s touchMADELEINE HARRINGTON“What would you do if you were in a jobinterview and you were asked to giveyour Facebook password to theinterviewer? I assume that most people’sreaction would be the same as mine: thatthis is private information and none oftheir business. And what’s more that Iwouldn’t want to work for an employerthat thought it could pry into mypersonal affairs to this extent.This topic was the subject of a recentarticle in the Washington Post and has sparked controversy acrossthe US. Apparently it is not just the odd over zealous personnelmanager who is doing it either; it is actually more prevalent amonggovernment agencies, especially those that deal with lawenforcement.Opinions differ as to the legality of these processes and some statesare changing the law to make it definitely illegal. After all peopledon’t ask to read your personal mail or for a list of your friends sothat they can ring them up and talk to them all before they hire you,so why should they be given access to your social media accounts?The question is how far is a company entitled to know about yourlife outside work. Is it any business of your employer if you go outand get outrageously drunk or even attend orgies every weekend,as long as you turn up on time, do your job well and don’t slag themoff publicly?If you are a policeman or judge it may matter more. In fact theWashington Post article refers to a sheriff’s department that used totalk to friends and neighbours but now checks on social mediasites, by insisting that potential employees “friend” the researcher.But even in other industries, a lot of American companies seem tohave decided that they are entitled to know everything about theiremployees.The Great Northern Tiling Company was recently commissioned to complete a tiling installationin the busy Meadowhall Nando’s, home of the legendary Portuguese flame-grilled Peri-Peri chicken. Situated in Sheffield, Meadowhall shopping centre’s food court is a predominantattraction and includes a wide choice of restaurants from Giraffe to Yo! Sushi and Nando’s.The project involved fixing unpolished 600 by 300mm porcelain tiles to the restaurant’s floor.Ultra Tile’s ProRapid RS cementitious adhesive was perfect for the job as it offers exceptionalbond strength, flexibility and fast setting capabilities. The product has a pot life of 40 minutesand grouting can be started after only two hours.To finish the all-round stylish look of the restaurant, leading Ultra Tile grout, FlexJoint in greywas used. The grout’s composition is mould resistant and water repellent, making it an idealhygienic choice for hospitality areas. Suitable for wall or floor applications and joint widths ofup to 20mm, FlexJoint has been used on a variety of tiling projects including: sporting venues,hairdressers, supermarkets and showrooms.Overall the Nando’s experience was as enjoyable as the famous Peri-Peri sauce for The GreatNorthern Tiling Company. They were yet again delighted with the performance and ease of useof Ultra Tile adhesives and grouts, creating a professional and stylish tiled floor.Ultra Tile W: www.ultratileadhesives.co.ukThe Great Northern Tiling Company W: www.gntc.co.ukThe UK is a long way behind the USA in this, and let’s hope that itstays that way. Our fondness for alcohol as a form of social andbusiness lubrication could also act as a counter balance especiallyin the tile industry. When the Irish bar is a key networking point foran industry at trade shows, it is unlikely that employers are going toturn you down for a job because of some drunken pictures onFacebook.The serious point though is that your private life is becoming morepublic with the advent of social networking. Facebook isdetermined to get you and your friends to map your life in itstimeline app and Google to find out all about your tastes andinterests from where you go on the net. Your actions are no longerknown just to immediate friends and family. You may be fine withthat, if not, make sure that you set Facebook’s privacy tools howyou want them and sign out of, or don’t create, any Googleaccounts. That way you are in charge of what is seen. Until ofcourse the Personnel Manager at your company insists that yougive him/her your Facebook password.”Madeleine Harrington is a director of McMullin Harrington Limited,a marketing consultancy specialising in the tile and stone industry.She can be contacted on madeleine@mcmh.co.uk.8 TSJ APRIL 2012

NEWS & COMMENTRICS survey reveals some house price optimismExpectations for future house prices were more optimistic during February as transactionlevels continued to edge upwards, says the latest RICS UK Housing MarketSurvey published on 13th March 2012. Expectations for future prices saw a considerableturnaround in February with surveyors reporting a net balance of zero percent(compared with -14 in January). This is the first time since May 2010 that respondentshave not been predicting further price declines. Given the recent upturn ininterest from first time buyers looking to beat the stamp duty exemption deadline, itwould appear that surveyors are slowly becoming less pessimistic over prices.Alongside this, transaction levels continued to edge up with the average amount ofsales per surveyor (by branch) moving up to 16, an increase of almost four percent onlast month’s figure of 15.7. Although still historically low, this is the most positivereading since September 2010 and suggests that the improvement in activity seen inrecent months is continuing.In spite of this more positive trend in sales, prices across the UK continued to dipduring February, albeit at the slowest rate for over a year and a half. 13% more charteredsurveyors reported price falls rather than rises in the last month. Regionally,London was again the only part of the country to see prices increase, while surveyorsin the West Midlands and Northern Ireland saw the least positive readings.Fresh interest from potential buyers was relatively flat during February with a netbalance of 3% more respondents reporting increases in demand. Surveyors reportthat problems accessing affordable mortgage finance continue to hinder many firsttime buyers who would otherwise be looking to get onto the property ladder.New instructions, which indicate supply levels to the market, saw a slight upturnwith nine percent more surveyors reporting instructions rose rather than fell. Newstock coming to the market has now risen, albeit relatively modestly, for five successivemonths.Looking ahead, with a less pessimistic outlook surrounding future prices, surveyorsexpect transaction levels to continue to rise. A net balance of 20% more surveyorspredict sales to increase over the coming three months.Alan Collett, RICS housing spokesperson (left), commented:“With the recent upturn in activity brought onby the end of the stamp duty holiday, it seems that arenewed sense of optimism may be slowly returning tothe property market. Chartered surveyors’ price predictionswere more optimistic in almost every area of thecountry in February.”“However, with affordable mortgage finance still outof reach for many potential first time buyers, it remainsto be seen whether the more optimistic outlook forfuture sales can be sustained beyond the expiry of thestamp duty holiday.”Selco celebrates 10th anniversary of first London branchA London branch of a nationwide builder’s merchants are celebrating a milestone anniversary after ten successfulyears in the capital. The Walthamstow branch of nationwide merchants Selco, which opened its doors for the firsttime on 19th March 2002, was the first builder’s warehouse Selco opened in London. The brand has since successfullyopened 14 more London branches, as well as a number of branches nationwide across Yorkshire, Manchester,East Midlands, Birmingham, Wales, the South West and Berkshire.“Any reservations we may have had about opening our first branch of Selco in the capital quickly vanished oncewe opened the doors on the first day,” says Chris Cunliffe, Managing Director of Selco. “Nobody had really heard ofSelco in London before we opened the Walthamstow branch and, despite our most optimistic expectations, wewere stunned by the amount of customers that came through our doors that first morning. Now we’re on the brinkof opening up a further three branches in London this year, including in Hanworth, Old Kent Road and Tottenham,which will bring us up to 17 Selco branches across the capital. We are committed to continuing our expansion andproviding the complete service offer to all builders and tradesmen in the South East, and we’re looking forward toserving the London builders for many years to come.”To mark Walthamstow’s tenth anniversary on Monday 19th March, the branch hosted a number of activities andcelebrations, including serving a free bacon buttie or sausage sandwich and a hot drink to all customers visiting thewarehouse between 6.30am and 12 noon. www.selcobw.comJOSS THOMAS“I’m finding that we’regetting more and morerequests for stone forinstallation outside.One particular lookcustomers are wantingto achieve is a seamlesssurface indoors and out,separated only by bifolddoors. This lookgives a great feeling ofspace and removesvisual barriers. There’s huge appetite for it and, asa trend, I see it becoming even more popular overthe next few years.Like any new application method, the seamlesslook brings its own considerations. Both insideand out, substrates must be properly prepared,adhesive compatible and correct allowancesmade for expansion joints. But, there are otherspecific considerations in terms of the stoneexposed to the elements.It’s imperative that the stone chosen is fit forpurpose, both internally and externally; not all tilesare but many can be supplied in a thicker format toallow application outdoors. The stone itself mustbe strong enough to withstand frost and thefreeze thaw action. Careful consideration alsoneeds to be given to the finish of the stone. If ahoned finish is used internally, the stone maybenefit from a light sandblasting or brushing foruse outside, to offer better slip resistance.During installation, stone should be laid at asufficient angle to ensure that any surface waterdrains away, rather than collecting and pooling onthe tiles. Similarly, adhesives need to be checkedfor compatibility, as do finishing treatments. Inparticular, the application of the correct sealant isimportant, as this will help prevent waterpenetration and algae growth, etc.As well as technical considerations, aesthetics andplain up keep should also be born in mind. Whilstmany customers like the idea of using a pale stone,there is a degree of maintenance involved. Aseamless look can very quickly becomecompromised if the tiles on either side of thethreshold aren’t cleaned correctly or to the samedegree. Sometimes opting for a slightly darker ormore rustic finish can make the look a lot easier toachieve in the long run!”For more information, call 01993 824200 oremail enquiries@indigenousltd.com.10 TSJ APRIL 2012

NEWS & COMMENTALAN REYNOLDS“When you have no employees tolay off, no premises to downsize orcash tied up in unnecessary stockand prices have been trimmed tothe proverbial bone there’s verylittle left for a self-employed fixer tomake further economies.Italian ceramics displays its design potentialBetween 17th and 22nd April 2012 the best of Italian ceramic design willbe on display in Milan during the Fuorisalone Milano Design Week.Ceramics of Italy is participating this year with an extra event: the CeramicDesign Tour Milan. Prestigious locations will form the backdrop for a varietyof initiatives by seven companies in the Italian tile industry showcasingthe best that ceramics bearing the Made in Italy label have to offer.Ceramiche Coem is sponsoring a project by Sergio Bizzarro who will bepresenting the DayDreamSpa room by Axis (above), in which porcelainstoneware is transformed into parquet. The event will be held at the HomeSpa Design 2012 in via Tortona 15.Ceramica del Conca will run two events. The first is Sense is Simple: TheSpa by Simone Micheli at the Spazio Impluvium. The second event, calledThe Fiction Hotel, will be set up at via Tortona 26. It will include various settingsalternating between different film sets. As in a real hotel, at theentrance the public have to register and check in before following a routewhich reconstruct the atmospheres of famous films including CasinoRoyale, 'Il Gattopardo', Stargate, Pulp Fiction, Fitzcarraldo, Matrix and Ran.Ceramica Sant'Agostino’s exhibition called Surfing The Future will beheld at the Magna Pars convention centre, in via Tortona 15. Surfing TheFuture proposes a new living solution, a cross between a home and a floatinghome that has been created with a mix of natural, synthetic and recycledmaterials.Florim will present itsinnovative productReverse from the FloorGres brand, together witha renovation of the exhibitionspace inside theFlorim showroom ofMilan.Laminam will present Qui serve un piano (We need a plan) at Laminam'sMilan showroom in via Mercato 3 which has been completely revamped byarchitect Nicola De Ponti. Here a Modena housewife will put the Assuntanew kitchen tops to the test by preparing hand-rolled pasta.Lea Ceramiche and Kravitz Design Inc have collaborated on Goccia, anew wall tile collection that offers a new interpretation of 3D decoration.Finally, Tagina Contract is the name given to an exhibition specially createdfor Milan by Tagina Ceramiche that will be located at the Temporarymuseum for new design 2012, in via Tortona 27. Emphasising continuitybetween outdoors and indoors, Tagina will be exhibiting its Compactrange in two formats: 12mm thick which is ideal for indoor use and 20mmthick which can be used outdoors, creating perfect harmony betweeninternal and external spaces.For information please visit: www.laceramicaitaliana.it/designtourActually that’s not entirely true.There is one area where savings canbe made but it involvescompromising long held traditionsand beliefs which I’ve beenstruggling to maintain by absorbingthe relentless increases in costs until I am practically giving thestuff away. I’m talking of course about fixing materials: theancillary products on which we hang our reputations.When I first took up tiling, choice was rarely an option when itcame to adhesive and grout and tile showrooms weren’talways the trade friendly places they have to be today. Youliterally got what they stocked and that was it. Fortunately Iwas trained by a seasoned veteran during a time of plentywhen costs weren’t the issue they are today and as a result I’veremained faithful to the brand of adhesive with which Ilearned my craft.Nowadays it’s not unusual for tile stockists to carry alternativeor own brands of fixing materials alongside their principalrange. For the most part these are aimed at the trade andwhen they were first introduced I wouldn’t give them the timeof day no matter what the savings. But pride, as they say, goesbefore a fall and in the current economic maelstrom I’ve beenforced into a major rethink.As previously mentioned my prices have been squeezed to thepoint where I’m actually making a loss on fixing materials. Thiscannot go on. The choice is simple: remain loyal to the brandI’ve used for years and continue haemorrhaging money orswallow my pride and fully embrace the profits that are goingbegging with more competitively priced products.Despite my declarations of fidelity I saw the writing on the wallsome time back and starting flirting with other brands such asGranfix and Topps Tiles ‘Toppfix range’ and I have to say I’mvery impressed. They offer outstanding value for money andmore than meet my requirements when it comes tospecifications and performance.To date, my philandering has been restricted to cement basedadhesives as I’ve been unable to identify a suitably alternativeto the ready-mixed products I’ve used from day one. This islargely due to burgeoning fuel costs limiting the area in whichI operate and as a result my ability to access other stockists.True, once I had identified my product I could buy in bulk andhave it delivered but that would put even further pressure onmy fragile finances in the face of an uncertain economic future.When it comes to the food chain, self-employed fixers are rightdown at the bottom. We have no way of combating spirallingmaterial prices other than questioning costly loyalties whenfaced with so many high quality, money saving alternatives.”Alan Reynolds is the proprietor of Wilmslow Ceramic Tiling.01625 434093 alan.reynolds23@ntlworld.com.12 TSJ APRIL 2012

NEWS & COMMENTNEWS IN BRIEF NEWS IN BRIEF NEWSKirkstone has ceased trading and entered into administration under accountants and financialadvisers Armstrong and Watson. Established in 1949, the family run business operates a mainquarry on Kirkstone Pass, has a head office and trade showroom located at Skelwith Bridge nearAmbleside, and a second quarry, large warehouse and despatch facility close by. The companyalso has a showroom in Fulham. The company had a workforce of around 40, ranging fromrockhands, sawyers, polishers and masons to technical, sales and administrative staff. Theseemployees, who it is understood were given no prior notice, were said to be in shock .Aspokesman for Carlisle-based administrators Armstrong Watson said: “The company ceasedtrading on Thursday, March 15th, and all 39 employees have been made redundant. We areassessing various options for the future of the company and its assets. Our investigations intothe company’s affairs and the events leading up to the administration appointment are at anearly stage. We are currently unable to comment on the likely outcome for the company or itscreditors.” The Joint Administrators are Daryl Warwick and Michael Christian Kienlen,Armstrong Watson, Fairview House, Victoria Place, Carlisle CA1 1HP.T: 01228 690200.TSJ is sad to report that Marm Ali,well known to many in the tile industry, hasdied suddenly following a short illness. Marm, aged 57, had worked in the tileindustry for over 30 years beginning his working life in the sector as a van driverwith Pentagon Tile Distributors. He rose through the ranks to become a Directorand whilst there developed their Crowborough site. He went on to joinColchester Tile as Contract Sales Manager for the Thames South area. Marm'sfuneral was held on 16th March and donations should be made to British HeartFoundation.Nicholls & Clarke has announced that it has acquired Tile Shapes trading activities. The companywill continue to trade from its existing site in Hemel Hempstead, Hertfordshire. Tile Shapesis a tile and bathroom retailer and distributor with a quality tile fixing service. All members ofstaff will be joining the Nicholls & Clarke Group in their existing posts and customers will benefitfrom access to the wider range of products within the Nicholls & Clarke Group.Following the integration of the two businesses, British Ceramic Tile and Ceramic Prints have announcedthat Darryl Shaw, Philip Cefai and Adrian Dufton have left the company, while Neil Anderton and CarynClarke have been appointed to new roles. British Ceramic Tile’s Chief Executive, Tony Taylor, commented:"I would like to take the opportunity to thank Darryl, Philip and Adrian for their hard work and supportand wish them well in the future. As part of the review process I am pleased to announce theappointment of Neil Anderton as UK Sales Director and Caryn Clarke as Marketing Manager of BritishCeramic Tile, both of whom have been with their respective businesses for some while."Dune has signed a collaboration agreement with Architonic, whose website -www.architonic.com - the specialist search engine for architects and interior designers worldwide.The company has added a selection of its most striking products to the site with a viewto gradually expanding the portfolio of products featured on the website. Readers can accessthe website by clicking on the following link http://www.architonic.com/pmcol/dune-cermica/3103461/1.Laticrete has appointed Jason P. Smith as International Manager, Europe. Aseasoned professional with more than two decades of experience within theceramic tile adhesive industry in the UK, Smith will be working out of theLaticrete UK’s headquarters in London. Prior to joining Laticrete, Smith's rolesincluded Southern Regional Manager for BAL, National Brand DevelopmentManager for Dunlop Adhesives and National Business Development Managerfor Nicholls & Clarke Group. He will be reporting directly to Faisal Saleem,Laticrete’s Senior Director, International Business Development. According toSmith, "Our European division has a strong agenda to address. In particular, we intend to increase marketshare in areas where we have ongoing work…and, create new business opportunities whereLaticrete has yet to have presence."SEAN MCPHEAT“The root word of 'decision' comesfrom the Latin, meaning 'to cut offfrom'. When we make a decision, weeffectively cut off from any otheralternative. No wonder it can be scary!For a prospect, making a decision tobuy means that they run the risk of acompetitor coming by soon after witha better, neater proposal that is abetter fit to the prospect's situation.So how do we convince the prospectthey are making a good decision,even if they are feeling indecisive?Here are some ideas: Set deadlines. One of our clients only makesdecisions if we set a deadline. We recognised early on that theywere a very reactive organisation, with little planning going on. Wecame up with extra services, upgrades, more coaching ... but only ifthey made the decision by a certain date. And it works. Just the factthat you offer something that expires soon may well driveprospects to making a decision.Make it simple for your prospect to buy by putting an easy systemin place. This takes the drama out of making a decision, and helpsthe prospect define a successful decision earlier and easier. All theyhave to do is sign the order and everything else is taken care of forthem. They can be indecisive for the rest of the day ... but now theyhave to make a decision that is right for them and their company.Make the risks of the decision as low as possible. Give guarantees,warranties, money-back offers ... anything that provides a feeling ofsecurity. I ordered four shirts from a mail order company. They offera three-month returns policy. It's a risk-free offer. Not the cheapestshirts, but ones I can feel safe in trying out and returning if I want to.Give the prospect a long lead-time to make the decision. If theynormally choose stock in the summer, start talking to them in thewinter, so they can build up their trust in you as a supplier.Determine what their buying process is. If the decision-maker canorder up to a certain amount on their own, maybe you can convincethem to increase their order, which would mean getting otherpeople involved to help them make the decision.Create such an offer that it's much more sensible for them to say yesthan no. Build the uniqueness of your company in their eyes so thatthey see the offer you are making, and the back-up you are giving,as too good to refuse.Be aware of what the buyer may get from your competition. Youcan then go through what the needs of her organisation are andcompare your solution with what they would get if they wentsomewhere else. It makes it easier for them to make the decision,because you've done all the homework for them.By identifying what would make the buying decision easier, safer,quicker, neater, or cheaper for the prospect, you remove all thebarriers to them making a decision, and make it easier to see thebest decision for them and their company.Happy selling!”Sean McPheat is Managing Director of MTD Training. For further information pleasecontact: 0800 849 6732 www.mtdsalestraining.com16 TSJ APRIL 2012

TTA NEWSLETTERTTA Awards: the event of the year“Welcome to the latest edition of The TileAssociation (TTA) Newsletter. Following therecent announcement of the finalist for theprestigious Tile Association Awards, this monthwe take a look at the shortlisted nominees whowill be hoping to take home the coveted TTAAward trophies at the Gala Dinner taking placeon 21st April 2012 at the Birmingham HiltonMetropole.To be amongst the first to find out all the winnerson the night, visit tiles.org.uk and bookyour tickets to ensure you don’t miss out on themost prestigious event in the tile industry calendar.”Les RoltPR & Marketing Co-ordinatorThe Tile AssociationTTA Awards shortlist announcedOn 21st April, The Tile Association Awards willhonour the best of the wall and floor tile industry,and celebrate excellence throughout thepast year.The Las Vegas themed awards ceremonypromises to be an exhilarating night of entertainmentand excitement, but the legacy of theAwards runs far deeper than that. Winning aTTA award is a statement of excellence unparalleledin the wall and floor tiling industry. It is anachievement that provides a platform for furthersuccess, elevating the winners standingwithin the industry, providing not only mediacoverage and the opportunity to proudly displaythe TTA award-winners logo, but alsorecognition from their own peers.To be named on the shortlist for the premiernight in the tile industry calendar is an accomplishmentto be proud of.Following an exceptional high standard ofentries this year, the following shortlisted nomineesawait the announcement of the winningentry in each of the 22 categories at The TileAssociation Awards Gala Dinner, taking placeon Saturday 21st April 2012 at the BirminghamHilton Hotel, National Exhibition Centre,Birmingham. An evening not to be missed –you can book your tickets by visiting the‘Awards 2012’ section of The Tile Associationwebsite: www.tiles.org.ukWall Tile of the YearThe winner of the Wall Tile of the Year award isa manufactured tile that is original in designand will stand out in the crowded arena of a tileshowroom as the wall tile to buy.Hinton range, Laura Ashley CollectionBritish Ceramic TileThe Hinton range adds a modern shine to thepopular Laura Ashley tile collection. The contemporarymosaic effect tiles have sparklinghighlights which reflect the light and add interestto any scheme.Hinton is an innovative tile using the latest inceramic print effects combined on a glossy tilewithin a mosaic pattern.Impact range, Cookhouse CollectionCP GroupThe new impact range from the CP Group’sCookhouse Collection is an inspiring collectionof glass wall tiles. Created to make a real stylestatement, these glass wall tiles bring somethingcompletely new and fresh to the market,with on trend designs and borders sitting sideby side with an extensive colour palette and avariety of size formats for maximum choice andflexibility.La Dolce Vita rangeElios CeramicaInspired by the sober and delicate trends of thefifties, La Dolce Vita challenges assumptionsand revisits, in a contemporary key, some timelessdesigns. It is offered as a single field tile,alongside eight decorated shades. The rectifiededge and single thickness makes it clean cut,while the patterns are designed to fit into traditional,as well as ultra-modern, design concepts.Tones, Neutrals rangeJohnson TilesIn 2011 Johnson Tiles introduced the company’sfirst decal product decorated on one of themainline inkjet machines. The product, namedTones Forest, forms part of the Neutrals rangeand complements the field tiles and floor tilesin the range, forming a decorative interfacebetween two complementary field tiles andideally suiting living areas within the home.WeeKend range by Marazzi ItalyCraven Dunnill & CoWeeKend, a new series from the Italian manufacturerMarazzi, is a modern styled 300 by100mm wall tile with two surface finishes, bothavailable in seven contemporary colours.The WeeKend range is versatile and stunningeffects can be created by combining both textureand colour.Floor Tile of the YearWith the market for floor tiles continuing togrow in the UK, it has never been more importantfor manufacturers in this sector to producea tile that is cutting edge in design, yet with allthe practical characteristics required in today’smarket.Above: La Dolce Vita by Elios Ceramics.Above: Hinton Range by British Ceramic Tile.18 TSJ APRIL 2012

TTA NEWSLETTERworked with his father for ten years he establisheda company of his own, dealing with bothcommercial and domestic contracts, and establishinga reputation for reliability and hard work.Employee of the YearThe Award for Employee of the Year recognisesan employee of a business, operating in anysector of the wall and floor tile industry, whohas made an outstanding contribution to theiremployers.Ann MoultJohnson TilesAnn Moult is the Procurement andAdministration Director of Johnson Tiles, havingjoined the company in 1977. Ann has had asignificant influence on all sections of theindustry and additionally, under her guidance,Johnson Tiles has gained a positive and effectivetraining and development framework.Paul SalmonColchester TilePaul Salmon has worked in the tile industry for10 years, nine of which were with PentagonTiles before moving to Colchester Tiles asContracts Manager in London and East Anglia.Paul is dedicated to excellence in the tilingindustry; he prides himself on an outstandinglevel of customer service and is always availableto help his customers.Excellence in Independent RetailingThe Winner of the Award for Excellence inIndependent Retailing will have shown thattheir showroom is not only an ideal place tochoose tiles for customer’s projects, but alsohave ensured that the shopping experience is apleasure not a chore.Creative Stone & TileWith design at the very heart of their business,and exquisite collections, both contemporaryand traditional; Creative Stone and Tile haveestablished a reputation for original designs,highly desirable tiles and excellent customerservice. Their hard work in sourcing and showcasingproducts never to be seen under oneroof anywhere in the world is an achievementof which they are proud.East Midlands CeramicsEast Midlands Ceramics has an outstandingrecord of delivering excellent retail service todomestic, trade and commercial customers formore than 30 years. The cornerstone of EMC‘sappeal is the way domestic customer showrooms,trade facilities and warehousing aredesigned and integrated on the same site.Tile MartTile Mart endeavoured to create somethingdynamic by designing a flowing ceiling with alife of its own across a space that spans , sq. m.The architectural finesses achieved with theinterior design at Tile mart opens the floodgates of inspiration with over 1000 tile displaysbeing exhibited through the largest tile showroomin the UK, drawing the attention of interiordesigners and architects.TileStyleAt 52,0002 ft and located just off Dublin’s mainring road, TileStyle features Ireland’s largest collectionof tiles & natural stone. With a stylishand elegant showroom offering a vast productrange at excellent value for money, combinedwith a highly trained sales team and an excellentcustomer service ethos, TileStyle offers customersa truly unique retail experience.Excellence in Multiple RetailingThe Award for Excellence in Multiple Retailing isopen to a business with four or more retail outlets.The winner will have demonstrated excellentcustomer service and showroom designacross all retail premises.ArmatileFrom humble beginnings Armatile has becomethe one of the largest tile & natural stone retailersin Ireland. Their long established experiencein the tile industry, along with a focus on theprovision of innovative design and accuratetechnical information, has ensured that theyremain at the head of the tile industry in Ireland.Tile ChoiceTile Choice prides itself on selling the highestquality products. With a hard earned and enviablereputation for quality and diversity in itsproduct range along with the highest levels ofcustomer service, Tile Choice is convinced thatits stores and website will continue to meet therequirements of both the general public andlocal trade.Excellence in Tile DistributionThe award for Excellence in Tile Distributionrecognises outstanding service to customers inthe area covered by the business, be it regionalor national.Craven Dunnill & CoThe Craven Dunnill mission during 2011 hasbeen to stand out from its competitors by constantlyexceeding their customer’s expectationsand ever changing needs. They continue toachieve this by maintaining high levels of stock,excellent levels of customer service and a longstanding team of highly experienced staff.Above: Tile Choice.22 TSJ APRIL 2012Above: Minoli.

TTA NEWSLETTERMinoliEstablished in 1960, as one of the UK’s originaltile distributors, Minoli remains steadfastlyfocussed on excelling in that field. Unlike manyother industry competitors, Minoli has resisteddiversifying into retailing, purposefully choosingto supply and support a network of resellersand corporate clients as their preferred route tomarket.Excellence in Tile ContractingTiling contractors see themselves as the coalface of the industry, dealing with clients andcustomers and fixing a myriad of tile sizes andtypes to different backgrounds in their projectwork.Arrow TilingArrow Tiling is a specialist tiling contractorsbased in London. A high turnover of successfullycompleted jobs helps spread the nameand reputation for excellence in the installationof all tiling related materials. Offering commercialand residential, free expert advice; themotto of previous TTA award winners ArrowTiling is simple: 'Do it once, do it right'.Avantgarde TilingAvantgarde Tiling was formed in 2005 by thecurrent Directors to consolidate their collectiveexperiences within the industry over manyyears, and in response to its clients who werelooking for a different approach to tiling andstone works. Their key objective is simple: provideuncompromised quality with value formoney.N&C ModernaN&C Moderna offer the complete tiling solutionfor all clients within all industries. With a strongmarket presence, they are able to offer professional,high quality workmanship, with the abilityto undertake any project from standarddomestic installations to carrying out the mostintricate and unique commercial applicationsand design.P Plunkett Tiling ContractorsP Plunkett Tiling Contractors Ltd is a name synonymouswith quality in our industry. By continuingto retain, resource and cultivate theirworkforce, P Plunkett Tiling Contractors Ltdintends to maintain its position at the forefrontof the wall and floor tile industry, providingexcellence to a long line of loyal and satisfiedclients.Excellence in ManufacturingThis award recognises the manufacturing sector,without which the industry could not operate.The award is open to manufacturers of tiles,adhesives, grouts, tools, accessories and othertile related products, who are based in theUnited Kingdom or Ireland.Craven Dunnill JackfieldDriven by their passion for the product, theCraven Dunnill Jackfield manufacturing teamare committed to the use of traditional craftsmanskills. No project is deemed too large ortoo small and if a project requires a particularmethod of production or an application to a tilehas not previously done by the Jackfield teamthey then research and develop a method toensure the product can be matched and theproject successfully restored.Mapei UKMapei takes great pride in its manufacturingoperation. With continued improvement andinvestment being made during 2011, productionefficiency in combination with productquality & consistency has impressivelyimproved. Mapei has reached a level of excellencethat is not only market leading in itsrespective sector but also comparably outstandingagainst some of the world’s mostprestigious and well known manufacturers.N&C NicobondThe Nicholls & Clarke Group of Companies is abusiness dedicated to the manufacture andsupply of the finest building materials.Achieving best practice at every level of productionis a fundamental and integral part oftheir operations. Having over 135 years’ experienceof creating policies, quality products comeas standard.Ultra TileUltra Tile has the capability to produce a 20kgbag of cementitious adhesive every 3.6 secondsusing a fully automated process. Their facilitiesrepresent the cutting edge of cementitiousmanufacturing and their expertise spans over30 years. Overall they offer the tile industry theultimate package that of products manufacturedto the highest standards, with a secondto-noneperformance, that are fully stocked atall times with guaranteed delivery.Best use of Tile in the Public SectorThe award for Best use of Tile in the PublicSector demonstrates the choice of tile, qualityof fixing and excellence in design for a tilingproject in the public sector.James Cook University Hospital, Oncology UnitP Plunkett Tiling ContractorsThe new Oncology Unit at James CookAbove: James Cook University Hospital by P Plunkett Tiling Contractors.Above: Blackpool Winter Gardens by Mapei UK - Lancashire Tiling.24 TSJ APRIL 2012

TTA NEWSLETTERUniversity Hospital is a perfect example of whatcan be achieved with outstanding planning,coordination and attention to design detail.Incorporating more tiled finishes than are usuallyfound in new buildings of this type andfunction, the design and installation demonstratesthat tiling does indeed have a future inhealthcare environments.Blackpool Winter GardensMapei UK - Lancashire TilingThe Winter Gardens complex in Blackpool isone of Britain’s oldest buildings. Steeped in historythe complex has seen many changes. Aspart of the Grade II Listed buildings latest refurbishmentLancashire Tiling installed 1,500 sq. mof porcelain tiles to create its new floor, using acomplete system of Mapei products, restoringthe Gardens to their former glory.St. Andrews CathedralMapei UK - Tilecraft PaisleyTilecraft Paisley undertook the challenge of creatingthe new floor for St. Andrews Cathedral inGlasgow during its recent renovation. A professionalinstallation and use of a complete systemof Mapei products ensured Tilecraft were ableto create a high spec floor that the projectrequired.St Rafael’s Church, Kingston, SurreyCastelnau Tiles.St Rafael’s Church, Kingston is a Grade II listedbuilding and one of the finest examples ofVictorian Italianate architecture in Britain today.Open throughout the entire works, CastelnauTiles successfully ensured that the installation ofover 50,000 individual tiles caused no disruptionsto the Church’s daily operations.Subsequently Castelnau Tiles received glowingreviews for their efficient, professional and firstclasswork.Theatre Royal, Newcastle upon TyneCraven Dunnill JackfieldOne of only seven Grade I listed theatres in thecountry, The Newcastle Theatre Royal hasrecently re-opened following a £4.5 million renovationproject, which has seen the theatrerestored to the original 1901 Frank Matchaminterior complete with rich burgundy andembossed decorative wall tiles and a geometricand encaustic tiled floor manufactured byCraven Dunnill Jackfield.Best use of Tile in the Private SectorThe award for Best use of Tile in the PrivateSector demonstrates the choice of tile, qualityof fixing and excellence in design for a tilingproject in the private sector.Gatwick South TerminalMapei UK - Dyson Briggs & SonsOn behalf of main contractors VinciConstruction, Dyson Briggs were responsiblefor installing over 5,000 sq. m of tiling within theSouth Terminal. The project included both newbuild and refurbishment elements. A system ofMapei products were used to install porcelainand conglomerate stone tiles throughout thenew facility.Magheralin Parish ChurchTrainor ContractsThis job was carried out by Trainor Contractsworking closely with fellow TTA memberArmatile Ltd. The original cross, which is 169years old, was restored and great care wastaken to ensure its final resting place was thatoff Magheralin Parish Church. The main floorwas laid with Armatile’s Cathedral Range, perfectlyfitted by Trainor Contracts it is one of thehighlights of the church.McLaren Production CentreAvantgarde TilingThe McLaren Production Centre is a quantumleap in car manufacturing facilities, custombuiltto produce a quantifiably better kind ofcar: lean, efficient, dynamic and innovative –but above all, committed to excellence.Avantgarde shares McLarens belief that attentionto detail is vital to delivering a high qualityproduct.St. Peter’s Church, LurganArmatileThe design, complexity and technical detailinvolved in all aspects of this renovation, meantArmatile had to use all aspects of the company’smanufacturing and contracting expertise.Throughout the process of this innovative tileinstallation Armatile brought together allaspects of their capabilities resulting in a floorcovering with character and technical excellencefor future generations to enjoy.Best use of Tile by a House DeveloperIn this category judges were looking at theamount of tiling used in a development of multiplehomes or apartments. Design, of course,was paramount and clever use of tile gainedextra marks.Friary Road, AscotMinoliThe Style range of Italian porcelain tiles was officiallylaunched in the spring of 2011, havingbeen very well received when previewed atMinoli’s 50th Anniversary event at theAbove: St. Peter’s Church, Lurgan by Armatile.Above: London Syon Park Hotel by Stone & Ceramics.26 TSJ APRIL 2012

TTA NEWSLETTERAshmolean Museum in Oxford. The rangeproved an immediate success with the developerclients who recognised both its beautyand practicality. One of these was the leadingluxury developer Richard Finlay Homes, whohas specified the Minoli Style series in severalprestige developments but mostly notably atthe Friary Road site in Ascot.7-5 Whitfield Street, LondonStone & CeramicBuilt on the site of an old EDF electrical sub-station,this mixed-development of Penthousesand Social Housing units over Commercialspace has evolved into a fantastic project in ahighly desirable location.Stone & Ceramic Ltd undertook the installationof natural stone throughout various areaswithin the flats and townhouses including thebathrooms, living space floors and balconies.The quality of the finished project is a testamentto both the original concept and to thosethat implemented it.Best Technical use of Tile in a ContractThis Award recognises projects which demandspecialist tiles or tile fixing skills. The tiles usedmay not always be pretty; it is the functionalityand fixing technique that really matter.The Beamish Fish and Chip ShopJohn Foley & Sons (Tilers)The Beamish Fish and Chip Shop tiled by JohnFoley & Sons, is an outstanding example of tilefixing at its finest. This traditional-style fish andchip shop, located on the grounds of TheBeamish Museum, was completed usingreclaimed tiles and modern building techniquesto create a building that looked, at facevalue, like it was from the Edwardian era.Gatwick South TerminalMapei UK - Dyson Briggs & SonsOn behalf of main contractors VinciConstruction, Dyson Briggs were responsiblefor installing over 5,000 sq. metres of tiling withinthe South Terminal. T he project includedboth new build and refurbishment elements toit. A system of Mapei products was used toinstall porcelain and conglomerate stone tilesthroughout the new facility.Magheralin Parish ChurchTrainor ContractsThis job was carried out by Trainor Contractsworking closely with fellow TTA memberArmatile Ltd. The original cross, which is 169years old, was restored and great care wastaken to ensure its final resting place was thatoff Magheralin Parish Church. The main floorwas laid with Armatile’s Cathedral Range, perfectlyfitted by Trainor Contracts it is one of thehighlights of the church.St. Peter’s Church, LurganArmatileThe design, complexity and technical detailinvolved in all aspects of this renovation, meantArmatile had to use all aspects of the company’smanufacturing and contracting expertise.Throughout the process of this innovative tileinstallation Armatile brought together allaspects of their capabilities resulting in a floorcovering with character and technical excellencefor future generations to enjoy.Best use of Tile within the Leisureor Hospitality IndustriesThis award recognises the use of wall and floortiles in the leisure or hospitality industries,including sporting and recreational areas suchas swimming pools and leisure centres, hotels,pubs, clubs and restaurants.The Beamish Fish and Chip ShopJohn Foley & Sons (Tilers).The Beamish Fish and Chip Shop, tiled by JohnFoley & Sons, is an outstanding example of tilefixing at its finest. The traditional fish and chipshop on the grounds of The Beamish Museumwas completed using reclaimed tiles and modernbuilding techniques to create a buildingthat looked, at face value, like it was from theEdwardian era.London Olympic Aquatic CentreArdex UK - W B Simpson & Sons.WB Simpson Specialist Contractors are a specialisttiling contractor in the supply and installationof hard wall and floor tiling on commercial,industrial, leisure, retail and residential projects.They teamed up with Ardex UK, the manufacturerof premium quality specialist tilingproducts and construction materials, to providethe perfect finish to the 2012 Olympic AquaticCentre pools and surround.London Syon Park HotelStone & CeramicThe brand new five-star Waldorf-Astoria Hotelin the grounds of Syon House, is designed in acontemporary style using natural stones suppliedby Stone & Ceramic Ltd., who theninstalled them to a standard befitting such aprestige venue.Nando’s RestaurantParkside TilesParkside Tiles were approached by Nando’s tosupply tiles for their flagship store at WestfieldRetail Park at Stratford City. The result was aAbove: Private House County Tyrone.Above: David Bowie - Pin Up (detail).28 TSJ APRIL 2012

TTA NEWSLETTERstunning, eye-popping array of colour, shapeand texture that truly showcases the tilesthrough a design that challenges the breadthand depth of use of the humble ceramic, itsdesign and application.St Pancras, LondonTrevor Caley AssociatesThe completion of the extensive Victorian geometricand encaustic tiles works at St. Pancras,which was completed in February 2012, took 30months to complete, and was carried out byTrevor Caley Associates Ltd for Galliford TryConstruction using hand-made geometric andencaustic tiles specially manufactured byCraven Dunnill Jackfield.Best use of Tile in a Private HouseThe use of tile in the home can make the differencebetween an average and an aspirationalhome. This award recognises the impact that awell-designed tiling project can have in a privatehouse.6 Old Pond PlaceIan HarrisonThe brief was to create and open plan multipurposeliving area which would give the feelof embracing the gardens through panoramicbi-folding glass doors. The floor was a key partof the design brief of creating a minimalist style,high-gloss kitchen with entertaining and relaxationareas.Private House, KeyworthEast Midlands CeramicsBeautiful polished porcelain tiles feature stronglyin a home built for himself by a prominentEast Midlands building contractor. The propertyfeatures hard-wearing, resilient and wonderfullyattractive ceramic tiles in all key areas createsa firm foundation for the ultra-moderndécor and is a showpiece of contemporarydesign.Private House, County TyroneCreative Tile & StoneCreative Tile & Stone’s nominated CountyTyrone private home is a spectacular stage oforiginal style with beautiful colours, shapes anddecorations. The daring combinations excite,delight and create a talking point; showing thatthis house is truly in a league of its own andreflecting the strong, bright and energetic personalityof its owners.Private Pond Installation, SurreyThe Mosaic Restoration CoInstructed by Barry Holdsworth Design, EastSussex, to design, fabricate and install a handmadebespoke Romanesque mosaic. The workincluded the hand-cutting of all un-glazedceramic tesserae to create a 4 square metrenew external pond feature for a private home inSurrey.78 Hayburn AvenueIan HarrisonThe brief was to create a large, integrated, luxuriousfeeling, spacious wet room incorporatinga toilet, basin and double shower. The floor andwall coverings played a key part in the designbrief of creating a minimalist modern style wetroom using natural stone products where heating,lighting and fittings compliment the wholedesign.Most Innovative Tile InstallationThis award applauds innovation in the designor use of a tile in a tiling project of any size. Thisaward is judged particularly on the originalityand design of the project.David Bowie Mosaic PortraitEd ChapmanDavid Bowie became a pensioner on January 8,2012. To mark this event, UK mosaic artist EdChapman created a mosaic portrait of Bowie fromstone floor tiles. The portrait is made from hundredsof pieces of hand-cut tile fragments andmeasures 920 by 620mm and took four weeks tomake. It garnered worldwide media attentionwhen it was unveiled on January 7, 2012.McLaren Product ion CentreAvantgarde TilingThe McLaren Production Centre is a quantumleap in car manufacturing facilities, custombuiltto produce a quantifiably better kind ofcar: lean, efficient, dynamic and innovative –but above all, committed to excellence. Thescale and the grandeur of the project sharesAvantgarde’s vision in achieving somethingtruly exceptional and inspiring.The CoppaFeel! GardenMapei UKThe CoppaFeel! Garden featured in HamptonCourt Flower Show in July 2011. It saw the collaborationof 2010 RHS Young Designer of theYear; Hugo Bugg with the breast cancer awarenesscharity; CoppaFeel! The garden was conceivedto provoke thought, captivate, educate,unsettle visitors, change attitudes, and heightenawareness.St. Peter’s Church, LurganArmatileThe design, complexity and technical detailinvolved in all aspects of this renovation, meantArmatile had to use all aspects of the company’smanufacturing and contracting expertise.Throughout the process of this innovative tileinstallation Armatile brought together allaspects of their capabilities resulting in a floorAbove: The CoppaFeel! Garden by Mapei UK.Above: Screen shot of the Love Weber campaign.30 TSJ APRIL 2012

TTA NEWSLETTERcovering with character and technical excellencefor future generations to enjoy.Excellence in MarketingMarketing is a key feature of any business andthis award recognises those that have gone theextra mile in their marketing initiatives.The Enki CollectionCP GroupThe Enki Collection from the CP Group offersthe ultimate range of designer glass splashbacks.Thanks to a dedicated marketing campaignthat covers the full remit from advertisingthrough to retailer support and PR, the CPGroup has created a cool and contemporarybrand for this product collection.LoveWeber Marketing CampaignWeberThe Loveweber marketing campaign is the startof something special, and is already turningheads. The campaign is primarily aimed at tilefixers with the purpose being to promoteWeber’s leading tile fixing range and the longtermrelationship they will build with fixersonce they have tried the Weber brand.New-look Grout Range Launch CampaignUltra TileUltra Tile nominated the launch campaign fortheir new-look grout range and their improvedFlexJoint formula. A combination of innovativemarketing activities was used to promote therange. The entire launch was developed withinbudget and generated an above target return.Tile Choice Marketing StrategyTile ChoiceTile Choice is a privately owned company, withno outside investors, but still maintained itscommitment to advertising and marketingthroughout 2011, planning an advertising campaign,with a combination of television, radio,press, outdoor and in-store, plus online, toensure an excellent marketing strategy.Best Environmental InitiativeOver the past few years the tile industry hasmade great strides in ensuring that materialsare recycled, that their procedures are pollution-neutral,and many Tile Association membershave implemented highly successful greeninitiatives. This award recognises the importanceof the environment and sustainabilitywithin the tile industry.Saving the rainforestsBuilding Adhesives Ltd partnering Cool EarthBuilding Adhesives Limited is the first tilingindustry company to become a Partner of CoolEarth, which protects threatened rainforests byworking with indigenous communities to preventdeforestation. A donation for every packsold from the BAL ‘Go Greener’ range of environmentallyresponsible tile adhesives helps tofight climate change by preventing rainforestclearance.Integrated Management SystemMapei UKMapei’s short and long term business plan hasplaced much emphasis on sustainable development.Mapei has set a high standard of objectivesthrough an Integrated ManagementSystem (IMS) that encompasses a variety ofindustry Standards. The IMS strategy hasproved to be a methodical and proficientapproach towards sustainability – reflected inMapei’s performance in both meeting sustainabilityobjectives whilst also being a commercialsuccess.Reducing waste to landfillUltra TileBy utilising Kaizen techniques Ultra Tile havereviewed, defined, implemented, controlledand reduced their landfill waste by a staggering51%. The Kaizen team comprised of employeesfrom various levels working together - a cleardemonstration of company-wide responsibility.Being shortlisted for this award recognises theirreal long-term commitment to the issue ofenvironmental responsibility and sustainability.Company Recycling PoliciesJohnson TilesAfter establishing a formal EnvironmentalStrategy in 1994, Johnson Tiles developed afired ceramic waste recycling scheme whichincorporates fired waste from other NorthStaffordshire potteries and saves over 20,000tonnes of waste material from being sent tolandfill every year.To Be AnnouncedFinalists in the following categories will beannounced at The Tile Association AwardsDinner in April.Outstanding AchievementBest Natural ProductTrainee of the YearAbove: 7-5 Whitfield Street, London by Stone & Ceramic.The Tile AssociationForum Court83 Copers Cope RoadBeckenhamKent BR3 1NRT: 020 8663 0946F: 020 8663 0949E: info@tiles.org.ukW: www.tiles.org.uk32 TSJ APRIL 2012I f y o u a r e i n t h e t i l e i n d u s t r y , y o u n e e d t o b e i n T h e T i l e A s s o c i a t i o n .

REVIEW: CEVISAMAQuality rather than quantityLeft: The entrance toCevisama.Matthijs and Renée Pronker, provide their personal views of the current state ofthe Spanish tile market, and present a carefully considered selection of ceramictile design highlights from Cevisama 2011.The 30th annual Cevisama tile exhibition inValencia, which ran from the 7th to 10th February2012, had fewer exhibitors than in recent years, duein no small part to the current financial climate.However, those who were there made up for any lackof quantity with some excellent high quality designsbeautifully presented.The most obvious ‘missing persons’ were some of thebig players in the Spanish market such as Roca and theking of listellos and posh decors Dune. From Portugalonly Cinca and Pavigres took part, pinning their faith onthe quality of their products and looking to the future.Visitors could see the exhibition in less time than everbefore, but came home with plenty of new ideas.Certain parts of the Spanish tile market are still doingwell. These are the forward-looking companies whoinvested in new tooling and machinery at the right timeand within their means; backed by marketing expertise,loyal staff and good international contacts. If you addin the courage to bring in new, large ranges, or at leastpresent what you have in an eye catching manner, thencustomers are attracted like bees round a honey pot.For instance, the Aparici, Marazzi Spain, Apavisa,Colorker, Grespania, Keraben, Peronda, Saloni, Tau andAzteca stands were all busy throughout the fair.36 TSJ APRIL 2012The urge to make tiles look like anything but tiles carrieson unabated, with ceramics this year looking likePersian carpet in new and colourful designs. In thepast, Spain was famous for its wall tiles, while theItalians were the floor specialists, but the pressure ofthe minimalism movement saw interest in decor tilesdecline as demand moved towards plain walls, plasterworkor concrete finishes.As the market for rich ceramic walls slowed down, anumber of Spanish factories changed their focustowards floor tiles with the advantage that, in manycases, the same range can be used on both walls andfloors, such as the wood collections or the cement look.Variety is stimulated by cutting large tiles into differentsizes and the introduction of décor tiles in long strips,often shown laid horizontally.Reduced stockholding and improved manufacturingefficiency have helped to increase profitability andmake Spanish tiles more competitive in the marketplace.This is the bread and butter business of the moresuccessful companies but, at the same time, we noticeda completely different development; a return to thecosy look with tiles in strong floral designs, romanticcolours, elegant stripes and borders, all aimed at theemerging export markets.

REVIEW: CEVISAMAAbove: Chesterfield and flowers English style - The Alheri range from Cifre.Above: Floral forms - Mapisa’s Josephine and Romance ranges.Above: The details of design - The Tailor range from Aparici.ReliefTen years ago the industry tried to introduce bas reliefin wall tiles, but the move was unsuccessful as theywere perceived to be unhygienic and difficult to keepclean. For 2012, with improved manufacturing techniquesand with natural stone in irregular strips forwalls, the market seems to be taking off. Why thisshould be no one seems to know, but at least it offerstimeless, beautiful settings; maybe influenced by theincreasing interest in natural materials and the back tonature feel of the green movement.In private homes relief tiles find their place mainly forfire surrounds or outdoors. With the new products, itcan even be laid in irregular designs to emphasise themiracle of nature and stone. In the same way the pebbleformats of yesteryear are getting a new airing, evenfor flooring. They are used to create interesting patternsin concrete, which requires skilled installation oras decors between brick or tile. The move seems to beto bring the outdoor world inside; even using pebblesas slip-resistant surfaces for shower bases that mustprovide a most unusual sensation for the bather’s feet.Tiles laid over one another also becomes an option, asPorcelanicos showed with a form of small horse saddlesput together in 200 by 800mm with floral and silverdecorations. We have also seen the development ofexotic tile finishes like snakeskin. Those who demandsmooth finishes can still get these effects with inkjetprinted pressed tiles in any 3D effect desired.Form and decorWith the increasing popularity of river stone, round tilesget a new opportunity in a wide range of colours andsettings. Circular designs on plain or square tiles havebeen quite common since the 1970s. Today, ceramicrounds in fine aggregate lead to new thinking andgreater freedom in tile design. In the same movement,octagon, hexagon or honeycomb tiles bring new life tothe ever neutral cream and beige - now called cappuccino- that is still a firm favourite over here, to thedespair of many in our industry.But with nature back on the agenda, flowers and butterfliesget a chance to grow on ceramic walls. This hasbeen a minor trend for some years, but the urge tomake real paintings has been stimulated by the possibilitiesnow available with inkjet printing - a sea viewthrough a sunny window can brighten up our lives,despite the British weather. For the kitchen there is stilla wide choice of coffee cups or food impressions. Itseems that designers and manufactories are fed upwith minimalism and the option of white or white.The gold finishes proposed five years ago for the luxurymarkets of the Far East and the Russia were not ourcup of tea. But it seems now that traditional Englishtaste has been upgraded to become the tops in decorativeinterior design. Victorian patterns, with maybe lipservice to William Morris, plus Arts & Crafts designs inwallpaper and cloth are now offered in tiles. Mapisarefers to the Laura Ashley style, including a wainscoting38 TSJ APRIL 2012

REVIEW: CEVISAMAwith a golden belt listello. The linen wallpaper finishedwith a border of ceramic leather is called Tailor atAparici. Cifre combined floral walls with a Chesterfieldsofa, to underpin the English roots.For the hallway hand-made encaustic floor elementsare transformed by good imitations from Vives whoknows how to promote them in different designs andprices, so almost everyone can afford to live in a‘British’ style. A British sense of humour was also possibleto acquire at Undefasa with tiles showing sixamusing cartoons.Formats and sizesAs architects prefer to have the horizon as a fixedpoint, so the tile world thinks tiles should be laid horizontallyon walls. It emphasises the width of a roomand gives harmony to the eye, with lines parallel to theceiling and floor. The booming ceramic wood possibilitiesare also set in long lines. The format of long planksseems to be favoured by many producers, combinedwith different sized elements as illustrated by theLivewood range from Azulev.Mosaics remain in both small and larger sizes as theideal option to introduce a decorative element. Aparicibrings it all together with wooden strips laid in mosaicbraid with relief. There are mosaics from a variety ofmaterials, prices and sizes, with pre-cut large ‘mosaic’as a fast lay option. One of the best bargains is offeredby Magna, in honeycomb mosaics or small flowers inblack and grey in a series called Star that is priced tosucceed.Stone often demands a more traditional square orrectangular format. Ceramic imitations of bluestone orlimestone often look dull across a big area. The morewe open up living spaces, the more we see the sametile being used on every floor. To give a more livelytouch the customer can play with different sized tilesfrom the same range, such as the Palace range fromGrespania.Every factory seems to be introducing specific sizesfor their brand, so you need to buy the whole range forfloor and wall from one manufacturer, a sly way of gettingcustomers hooked.On the other hand these clients produce very specialaesthetic effects, with exact measurements for a classicor very modern ambiance. Some producers have reinventedthe floor size of 333 by 333mm, while othersoffer huge 1,200 by 1,200mm. The fear that very narrowand long tiles will break easily seems to be discounted,at least on the show stands; tile layers mayhave a different opinion.Back to basicsCevisama showed the start of a new trend for goingback to basic clay. Refin suggested this with tiles thatlooked to have the back on both sides and there was avery raw version with pits in the surface at Mutina. TheSpanish factories also have versions of this. Inalcooffered this idea with Handcraft designed by Sara de laAbove: Drawing on tile’slong traditions - Today’sencaustic floor tiles fromVives.APRIL 2012 TSJ39

REVIEW: CEVISAMAMata; big 1,000 by 1,300mm ceramic tiles in claycolours; with small surface pits called Betton that looksa little like soft chipboard.This development opens a new direction for exteriorworks with paving that looks as if it has been there forever, ceramic wood platforms, plank bridges or sandstone,fitting naturally into any garden or swimmingarea. This evolution of bringing outside in and viceversa, gives a hand to help the revival of Cotto. Eliashas the latest colours in this field, with new handformed wall tiles in pink, white, cream and stone.Above: Ceramic wood cargo crates - Fragile range by Peronda.Above: Ceramic wood - Lander by Marazzi.Pallets and barrelsThere appears to be a lot of competition to producethe most natural ceramic wood resulting in incredibleparquets made by Aparici and Porcelanosa; roughplanks at Marazzi and beech bridges designed forVives. In addition to this, what you might call a palletculture has started. There are ceramics like the ends ofold wine barrels as décor items. In tandem with thisretro move has come ceramic wood with industrialwriting as if these are parts of pallets from romanticdestinations across the world. The latest one is calledVoyage in the Nature collection from Colorker.Peronda goes for it with Fragile, also a marvellous wallfinish for youngsters. The same company showed themost peculiar imitation of the fair. This is calledMuseum, with tiles like old books behind glass in alibrary. Beautifully made, these come in six combinationsand perfect for a bar, hallway or even a reallibrary. It makes one want to find the time to take anovel out of the 'cupboard'. This ‘novelty’ was so welldone that it was impossible to photograph due to thereflection in the 'glass'!NostalgiaAs in other markets, the tile world clings to the old daysjust before or after the war, when life seemed simpler.Together with all the options of inkjet printing, theseimages of a yesteryear that maybe never was are hereto stay. Some factories, like Venus, use this emotionalmanipulation of the past simply for decoration. Thisbrand loves to explore a boudoir atmosphere with a lotof fluff and shine. The beautifully dressed children onthe posters raise the image of the products giving aquality feel.The skyline of New York, as well as stars of the silverscreen like Monroe and Hepburn, featured onKeraben’s stand. A reflection of the glory days of cinema,they add glamour to even the dullest tile with justone panel of these decors. Even London Bridgebecomes a worldwide icon, as Tau showed in its newseries Mayfair, which offers six different ways of presentingtheir new colours, shapes and decors from allover the world. This move ties in well with trends forboth the kitchen & bathroom markets where a numberof manufacturers have introduced retro ranges with anemphasis on luxury, so a touch of Hollywood in thebathroom may not come amiss in 2012.40 TSJ APRIL 2012

REVIEW: CEVISAMAStagnationOn the other hand, there were exhibitors with nothingnew to show and customers only visited through habit.Rumour about companies that are here for the lasttime, did not do the show’s reputation any good.Stands like Mayor with the same ceramic bamboo wesaw last year; Vilar Albaro showing the same colourrange. Gres d'Aragon, usually a trend setter for outdoortiles and swimming pools, had nothing to presentbut a different size of 590 by 333mm. Zirconio managedto disguise its modest rerun of wood and marbleceramics with a mini golf course which helped to keeppeople on the stand, trying to get a good score.Some producers have turned the economic situationin their favour. The kilns had to be filled with something,so Cevica started to produce simple 100 by100mm and later 75 by 150mm tiles in white toneswith decors of tea, coffee and sugar. For the UK, thishas become their top series and soon it will be offeredin 75 by 300mm. In flooring Pamesa has chosen aneconomic version of their cement and sandstone lookalikesin a new 250 by 850mm format. It seems to be acommercial success, but doesn't really offer anythingnew.Stagnation may be the logical consequence afteryears of technical innovation which has seen manynew advances in ceramics. After promoting tiles withproperties that are anti-bacterial, take CO2 out of theair, are self cleaning, absorb light for emergency signageor store heat, even Ceracasa had nothing new tooffer. It leads us to the sad conclusion that after yearsof major investment, survival has to be the name of thegame for the foreseeable future.ConclusionCevisama may have lost some of its excitement, butnot having been there is no good either. Those thatmade the effort experienced a cross over of differentthemes and ideas. Originally the Spanish manufacturersproduced solely for their own market and tastes.Later, the demands of North European marketsbecame paramount, together with flirting with the oldeastern block states and other big spenders in theworld. This Cevisama showed a mix in all thoseflavours, with tapestry, cement, marble and wood inclassic or modern designs. The manufacturers who canoffer product across those different markets are theones who will succeed.. The fair itself remains a niceand peaceful intermezzo but maybe it would be betterto give all manufactures and the organisation a breakand make the event biennial.The next Cevisama will run from 5th to the 8thFebruary 2013.Above: Old labels on ceramic wood by Colorker (serie Nature, decor Voyage).Above: Hollywood glamour - Marilyn Monroe seen through the eyes of Keraben.http://cevisama.feriavalencia.comYou can contact the authors at:renee.pronker@gmail.commatthijs.pronker@gmail.comAbove: Unreal Madrid - Spanish footballers as featured on tiles from Azteca.APRIL 2012 TSJ41

CASE STUDYThis page: Original Style’s tiles,display stands and marketingmaterial were chosen as theback drop for the fictionalKnutsford-based tile retailerTile Your Life in ITV’s recentdrama series.TV tunes in to ceramic tile artIs this a dream come true? A tile retailer featuring on TV. It had to happen! ITV1’sSpring schedule included a new show, Love Life, staring comedy hero AlexanderArmstrong, located around an up-market fictional tile shop in Knutsford.Original Style’s tiles, display stands and marketing material were chosen as theback drop to this high-end tile retail store , with glass pieces from Morpheus.Original Style was delighted to be selected by Red Productions,the company behind the ITV1 prime time, three part series ‘LoveLife’ to be the sole supplier of all of the tiling products featured in theseries, which aired in three consecutive weekly slots in March 2012.The series, positioned as one of the highlight’s of ITV1’s Spring schedule,focused on the trials and tribulations of the lives of the main charactersplayed by Alexander Armstrong and Sophie Thompson.Original Style’s tiles, display stands and marketing material were chosenas the back drop to the Knutsford-based tile retailer ‘Tile Your Life’, whichwas featured in all three episodes. The premises used for the filming wasan actual kitchen and bathroom retailer that was transformed into an interiordesigner’s paradise specifically for this series.The collection that commanded the most attention from the show’s productionteam was the Odyssey range of 151 by 151mm decorative tiles. Anumber of different patterns were chosen and supplied for installationwithin specially created bathroom displays in ‘Tile Your Life’, and also forbespoke wall panels installed within the bathroom in the main character’sresidence.Other Original Style products chosen to make an appearance on the bigscreen included mosaics, field tiles and mouldings from the Artworksrange.Also seen were natural stone from the Earthworks collection andstriking glass tiles from the Glassworks range.David Butterworth, Production Designer at Red Productions commented:"We undertook considerable research into the style of tiles which would bebest suited to the characters and their upmarket surroundings and OriginalStyle was the ideal match for us. The Odyssey collection, with its blend ofMoorish inspired designs enabled us to seamlessly create the Artisan environmentwe looked to achieve".Miles Jennings, Director of Original Style explains: "We were thrilled tobe the tiling manufacturer specifically chosen for this project, as we prideourselves on the quality and uniqueness of our tiles".Love Life follows the faltering relationship of Joe and Lucy. Once an averagecouple, Lucy’s decision to come off the pill triggers Joe’s fear of settlingdown and sends him packing to the nearest airport to travel the world. 12months later, Joe returns from his adventures and is ready to rekindle hislove for Lucy, but there’s one problem. Lucy is having another man’s baby.Joe faces his biggest test yet. Is he finally prepared to grow up, stop runningaway, and confront his feelings? Staring Rob James-Collier, Andrea Lowe,and Alexander Armstrong. Love Life is billed as a tender and funny storyabout grown-ups who refuse to grow up.During the show Joe and Lucy realise the errors they’d made, and half inflashback, as we see them making these errors. Her child’s father turnedout to be her boss, Dominic (Alexander Armstrong), a man with a tile shop- Tile Your Life - and an unhappily infertile wife.For the tiling afficionado, Love Life also features Morpheus glass panelsand specially commissioned pieces for the show.www.originalstyle.comwww.morpheusglass.co.uk42 TSJ APRIL 2012

PORTFOLIOClean, protect and refresh with FilaAt the recent Surface Design Show, Fila showcased Fila CR10; a highperformance epoxy remover and FilaRefresh; a ready-to-use, waterbasedcleaning and protection product, for internal stone surfaces.Designed for use after tile installation, Fila CR10 is a concentratedready-to-use cleaner that removes epoxy grout residues, stains andstreaks. It’s suitable for non-absorbent surfaces, including glazedceramic tiles, porcelain stoneware and glass mosaics, and can beapplied to both walls and floors, inside and out. Fila CR10 is also effectivein the removal of old, stubborn epoxy residues.FilaRefresh is a ready-to-use, water-based spray cleaner developedfor treated, natural stone surfaces in kitchens and bathrooms. Citrusscentedand certified for contact with food stuffs, the double-actionformulation both cleans and protects, giving a streak-free finish. It issuitable for marble, granite, treated stone, resin and quartz resin.In addition to new products, Fila also launched its new green brand– Fila Green Action – to the UK market. The brand will encompass allenvironmental developments, including processes, industry initiativesand the company’s Green Line range, which currently includes 17products.T: 01584 877286 E: filaUK@filachim.com W: www.filachim.comThe latest addition to Lapicida’s exclusive stone collection is New Montpellier; acharacterful grey limestone full of subtle colour variations and fossils. This is anewly quarried stone that Lapicida puts through a gentle antiquing process; flaming,tumbling and brushing the surface to create an aged patina. These antiqueeffectflagstones are large (500mm wide) and supplied in random lengths to providean authentic laying pattern. Just 20mm thick, this stone is ideal for refurbishingexisting spaces and also works well with underfloor heating.01423 400 500 www.lapicida.comWeber’s new mould-resistant, water-repellent, flexible tile groutNew radio and torch combo from MakitaThe super-convenient,robust andm u l t i - p u r p o s eBMR050 radioand torch combofrom Makitaaffords bothsound and visionon site: one tool,two functions.The 1.4V tripleLED flashlight ispowered byeither a 14.4 or 18V Lithium-ion battery to provide wide and brightillumination of 1,600 lx or more. The six-position light head providespositive stops at -60, -30, 0, +30, +60 and +90°.The push-button operated AM/FM digital tuner has an LCD digitaldisplay and includes a three-stage battery indicator. Positionedbeneath the flashlight, a large single speaker is forward facing andprovides clear sound transmission, even at full volume.The BMR050 has a rubberised, ergonomic soft grip handle andcomes complete with shoulder strap for comfort, convenience andeasy carrying to site.W: www.makitauk.com48 TSJ APRIL 2012Saint-Gobain Weber has introducedWeber.Joint Pro to its extensive range oftile preparation, fixing and finishingproducts. This water-repellent, flexibletile grout benefits from Mould StopTechnology which offers lasting protectionfrom unsightly and unhygienicmould growth. Designed for groutingjoints up to 10mm between floor andwall tiles, it is suitable for interior andexterior use and performs well in bothdry and wet conditions.Weber.Joint Pro is flexible enough foruse with most substrates where somemovement or vibration is expected andis particularly recommended for woodenfloors and floors with underfloor orundertile heating. This high performance,professional grade grout has ascratch-resistant formulation ideal forsoft-faced stone, such as marble, and canbe safely used when grouting ceramic,porcelain, mosaic, quarry, natural stone,terrazzo and terracotta tiles.The grout is available in 11 colours,including Jasmine, Ivory, Silver Grey,Charcoal and Black, and supplied in 5kgbags. The complementary range ofweber.joint silicone, available in thesame colour range, provides a sealantdesigned for use in showers, domestickitchens and bathrooms and is resistantto fungus and mildew.T: 08703 330 070 W: www.netweber.co.uk

PORTFOLIOSeven colour Sky Line is inspired by natural marbleNew floor tile offer introduced by ESLESL Ceramics & Stone has launched a range of new floor tiles includingboth ceramic and porcelain tiles. In polished porcelain, new coloursand sizes have been added to some of the most popular existingranges: Brilliant Grey in both 600 by 600 and 300 by 600mm; plus 300by 600mm Granito Bone and Delta Super White. A new monochromestone effect range with a sparkle effect, St Moritz, is being introducedin white, grey and black in both 300 by 600 and 600 by 600mm.Santorini, an entry level polished porcelain launched at the end of2011, is already proving to be a hit.A new range has also been included in the through-body porcelaincollection. Kuala is a beautiful rustic slate effect tile on a structuredbody. It is available in three colours in 300 by 600mm.A new size modular collection is also being launched: Geo Tech Gold,a frost-proof, anti-slip porcelain and Geo Chrome, a slate effect porcelainare available in 250 by 250, 250 by 500 and 500 by 500mm.250 by 400mm is now probably the most popular size in the UK, andESL Ceramics & Stone has just introduced four new ranges in this size:Parthenon and Tramonto are both produced using the latest inkjettechnology making them both very realistic representations of polishedstone: Parthenon is a travertine look alike and Tramonto a marble.Iris is a smart black and white combination range with a stripydetail for added interest and Adesa is another gloss stone effectceramic tile in a beige colour.Add to these a 200 by 250mm gloss marble with matching floorcalled Universal and Nova, a 250 by 333mm beige marble effect also ingloss and ESL can also provide an affordable collection for the moreconservative customer. Matching floor tiles are available.The kitchen offering has also been strengthened with Provence, anattractive bumpy gloss range in the popular 100 by 200mm size.T: 020 8744 1122 E: eslceramics@euroserviceslimited.co.ukW: www.euroserviceslimited.co.ukSky Line by Naxos was inspired by precious marbles, and manufactured using the latestdigital decoration. Its is available in seven different colours, each inspired by anatural marble: Museum, King, Venus, Marble Arch, Cult, Rider, Escape and Land.Each colour version truly reproduces the depth of large and clear veins, as well as thethin and unexpected crosses that offer decorative complexity. Sky Line is availablefor floors and walls and is matched with several decorative options, such as bands,mosaics, strips and frames. This single fired, white body, porcelain tile is offered in325 by 325, 325 by 650 and 325 by 977mm, complemented by an unusually widerange of decorative pieces in many different sizes.www.naxos-ceramica.it info@naxos-ceramica.itConcrete effect comes in two distinct surface finishesNew 600 by 600mm value range from QPCIn response to continued pressure on retailers to meet the low priceexpectations of their clients, QPC Ceramics has launched a new 600 by600mm format tile.The new tile enables retailers to meet the demand for low price andstill make a healthy profit, without compromising on quality.Ivory Marble is an ivory/grey polished porcelain, with a light veinpattern and rectified edges. As well as being free from wax or oil coatings,it is also pre-sealed.At a pallet price of £10.70 plus vat per sq. metre, the new tile can beretailed at £29.99 including vat and still give a 57% return. Stocks arehigh and delivery of pallet quantities is FOC.T 0118 959 4066 E: info@qpc.co.uk50 TSJ APRIL 2012Urban Concrete from Flaviker-Pi.sa is a reinterpretation of concrete. A product withoutstanding technical and aesthetic qualities, Urban Concrete comes in four sizes, allrectified (400 by 800, 600 by 600, 300 by 600 and 150 by 600mm), and in two surfacefinishes: Natural and Frame - the latter being the formwork effect shown above inwhite.www.flavikerpisa.it

PORTFOLIO3D texture gives Millennium a timeless versatilityAimed squarely at the topend of the tiling market,Canakkale Seramic’s newMillennium range isoffered in Lux White,Cream, Brown and Black.This 300 by 600mm mosaic-texturedwall tile rangeis designed for use inmodern homes, hotels,offices and restaurantsThe Millennium Seriesperfectly adapts to retrospaces with its 3D mosaictexturedtiles. Providingease of application with a300 by 600mm format,Millennium providesspaces with a sophisticatedatmosphere, with bothmatt and gloss options.www.kale.com.trColour and material merge in ABK’s Docks rangeABK’s new Docks range is an architectural and decorative collection of tiles in which colour andmaterial merge to create a highly contemporary range of surfaces. Docks, including Bone shownabove, is inspired by concrete. It is a versatile design with a distinctive texture, consisting ofinterior and exterior floor tiles and wall tiles ideal for both residential and retail applications.Also from ABK, the Love Me wall tile collection is a new and original bathroom range.Available in two different versions, Chic and Lux, the Love Me collection combines original,sophisticated colours with neutral and elegant field tiles, with decorations inspired by floraldesigns, the art of calligraphy and traditional goldsmith's techniques.Another new collection from ABK is Fossil Stone, a range of large-format porcelain tilesinspired by natural fossil wood.www.abk.it/enAccurate rotating laser has a range of featuresOffering a beam that is said to be up to five times more visible than standardred line lasers, the new LAR120G Green Line Rotational Laser from Stabila, isperfect for working at long distances and in bright conditions.With a green beam that enables internal measurements of up to 40metres, this innovative laser from the market leading brand is ideal forapplications such as suspended ceiling installation, layout, levelling andalignment of interior walls, and all kinds of finishing work including tiling,levelling sockets and cabinets.As well as a whole range of internal applications, the LAR120G is also thelaser of choice for external work, thanks to a new REC100G receiver whichextends the working range by as much as 300 metres.Ideal for construction workers, tilers, carpenters, window installers, electricians,plumbers and fitters, Stabila’s LAR120G enables fast, precise workthrough an electronic self-levelling feature that offers guaranteed accuracyto within 0.1mm/m. Simple to operate via remote control, the LAR120Gensures comfortable working at the reference plane due to its integratedheight adjustment. The LAR120G offers eight laser functions includingpoint, right angle, plumb, horizontal and vertical scan or rotation and inclinationon two axes.Perfect for use on the busy building site, the LAR120G is fitted with a heightof tool alert function and automatic re-levelling to enable the vibrations andshaking typical of building sites to be automatically counterbalanced.The LAR120G Laser from Stabila is available from Brian Hyde in a handy setproviding everything needed to get started and comprises the LAR120Gitself, a remote control, the new REC100G receiver and bracket for externalwork, a target plate and the NK100 wall mounting bracket for ceiling suspensions.0121 705 7987 www.brianhyde.co.ukVirtual Worlds 5.8 supports AutoCAD and SketchVirtual Worlds has introduced its latest 5.8 version of Virtual Worlds Professional; the widelyused design software for the KBB sector. Well known for photo-realistic renders, real-timeinteractive fly-through and a comprehensive library of manufacturer catalogues, the new 5.8version now supports enhanced control over the production and display of dimensioned 2Dplans and elevations, plus integration with other design software.The latest version of Virtual Worlds Professional also provides improved hard copy reports for2D plans and elevations and a handy automated update system for licence users, to ensuredesigners always have access to the latest supplier product catalogues and design innovations.Users can now download plans and drawings developed in AutoCAD or Google Sketch Up intoVirtual Worlds Professional, such as architects’ or builders’ plans, create their own KBB designsand then export the final plans back, in a compatible file format. The latest new product cataloguesinclude Symphony Kitchens, Crosswater and Hansgrohe, with more in the pipeline.T: 01908 663848 E:sales@virtualworlds.co.uk W: www.virtualworlds.co.ukAPRIL 2012 TSJ51