REAP WHAT YOU SOW - The Drum

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Multi-faceted. Measurable. Mighty.Be a part of it.Better connect with today’smobile-savvy consumers.Speakers include:Thursday, 16 May 20139 a.m. to 5:30 pmMermaid Centre, Puddle DockBlackfriars, London, EC4V 3DBFREE for AdvertisersIAB Members: £395 +VATIAB Non-members: £790 +VATDon’t be in the minority. Book your place today.www.iabuk/mobileengage · 020 7050 6969Premier sponsorMain sponsorSupporting sponsorsMedia Partner
THE DRUM 12.APR.13 www.thedrum.com COPYCAT PACKAGING15DAMN IMPOSTERS!Silas Amos, creative director at jkr, takes a look at the phenomenonof copycat packaging, asking whether brand mimics are outrageouslyexploiting other organisations’ intellectual property or whether it isvalid competition and all in the interest of the consumer.
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Page 36 and 37: 36KNOWLEDGE BANKwww.thedrum.com 12.
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REAP WHAT YOU SOW - The Drum

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