REAP WHAT YOU SOW - The Drum

THE DRUM 12.APR.13 www.thedrum.com THE WORKS31krow Communications hasbalanced the scales forFiat following on from lastyear’s viral success ‘TheMotherhood’ with ‘TheFatherhood’ dedicatedto the dads out there.The online film shows thetrials and tribulations of anew dad who now spendshis evenings driving hischildren to sleep whilstreminiscing about how “lifewas so much simpler whenI was a New Romantic”.Yui Hamagashira of Film Club (part of Th1ng) completed an online film for ChildLine from a storyboard submitted by a 13 year-old Owain from Burton on Trent as part of Film Club’s nationalfilm storyboard competition in partnership with BAFTA Kids’ Vote. The three minute long animation tells the simple story of the importance of friendship.