NEHA Powerpoint Presentation - Riverside County Department of ...
NEHA Powerpoint Presentation - Riverside County Department of ...
NEHA Powerpoint Presentation - Riverside County Department of ...
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<strong>Riverside</strong> <strong>County</strong> Environmental Health’s:Addressing Illegal Food Vending and FoodDefense with Education and Innovation
Illegal Food Vending(IFV)• Potential avenue for intentionalcontamination <strong>of</strong> food• Selling food without permits• No health inspections• Unsafe practices• Danger to public healthand safety• Unfair to legal businesses
<strong>Riverside</strong> <strong>County</strong>• IFV Complaints• Growing number <strong>of</strong> vendors• Repeat violators
Illegal Food Program (IFP)• Specialized group <strong>of</strong> inspectors• Decrease in vendors and complaints• Vendors’ tactics• Task Force
<strong>Riverside</strong> gets tough…
Illegal Food Vending• Was not being contained• Was , in fact , changing its venues in response to heavyenforcement.
Challenges• Consumer Demand• Unaware <strong>of</strong> Danger• Cultural• Looks and tastes like “Home”• High demand= business opportunityWe needed an additional approach
Edgar got sick!
Demand Side Education!• The key to halting illegal vending in it’s tracks• No customers = No business• The Innovative ApproachPUBLIC• Educate the Public• Risks <strong>of</strong> IFV• Benefits <strong>of</strong> havinga health permit EnvironmentalHealthIllegalVendors
A Campaign Was Born!• Public education• Dangers <strong>of</strong> IFV• Permit• The “legal” wayMake the Smart Choice
How can we get theinformation out?Food from illegal food vendorscan make you SICK!• What makes a facility “illegal”?• Why are these facilitiesdangerous?• What things should you, theconsumer, look for?
Nice Idea, what now?How would we do this?Where would we start?What could we spend?
INPUT FROM LEADERSIN THE COMMUNITY• Board <strong>of</strong> Supervisors• City Officials• Hispanic Chamber <strong>of</strong> Commerce• Catholic Archdiocese
Developing the Campaign• FDA Innovative Food Defense Grant• 2008/2009 $40,000• 2009/2010 $62,400• 2010/2011 $100,000• Publications• Traveling Informational Booth• <strong>Presentation</strong>s• Food Safety Videos
PUBLICATIONS• Illegal Food Vending Poster• Illegal Food Vending Brochure• Eat Safe Cheese Brochure• Jr. Inspector Handbook• Jr. Inspector Placemat• Jr. Inspector Sticker Badges
Illegal FoodVending Poster• Example Pictures• Eye-catching• Double Sided• English• Spanish
Illegal Food Vending Brochure• Describe campaign• Point out dangers• Show the legal way• English/Spanish
Eat Safe Cheese Brochure• Addresses Queso Fresco fromUnpasteurized Milk• Teamed up with• CDFA – Milk and Dairy• Orange EH• San Diego EH• Published in English/Spanish
Illegal Food Vending Video• 15 minute video• Showed our illegal food vending specialists at work• Explained the difference between food vending that isregulated and vending that is unregulated, wild andhairy!
“Getting The Word Out” Brochure
Food Safety Video• 30 minute video on food safety• Explains the basic textbook facts <strong>of</strong> food contamination• Describes food safety in a restaurant• Describes food safety in the home kitchen• Shows a restaurant inspection
Article in ADA Times• Campaign was mentioned in this publication• Gourmet to Go: Street Food Becomes One <strong>of</strong> America’sHottest Take-out Trends, Summer 2010• Publication for the members <strong>of</strong> the American DieteticAssociation
Taking it to the Public!• Speaking engagements• Schools, staff meetings, board meetings• Traveling informational booth• Health fairs, community events,health clinics and libraries• Public broadcast videos• ABC’s <strong>of</strong> Food Safety• Illegal Vending Program
Traveling Informational Booth• Display boardwith pictures <strong>of</strong>illegal vending• Publications• Giveaway items• Clinics, libraries,schools, healthfairs
Traveling Informational Booth• Family Care Clinics• Public Libraries• Schools• Health Fairs• Community Events
PRESENTATIONS
FOOD SAFETY VIDEOS• The A B C’s <strong>of</strong> Food Safety – 30 minutes• Illegal Food Program – 15 minutes• Television• Distributed to local television stations• 4 are currently airing one or both programs• Other• Schools• Community Groups• <strong>Riverside</strong> EH website
Public Education <strong>Presentation</strong>sCollaboration with WIC• 17 WIC clinics throughout <strong>Riverside</strong> <strong>County</strong>• Learning module• 22,943 participants• Bilingual flyer
Advertising
Pennysaver Ad• Local advertising circular• 6 week Rotation• English• English/Spanish• 135,000 mailboxes• Areas where illegal vending is prevalent
Vehicle Decals• Environmental Health fleet• Moving display <strong>of</strong> the campaign logo and slogan• Highly visible against the white vehicle
Restaurant Placards• Provided topermitted foodfacilities insupport <strong>of</strong> “MakeThe Smart Choice”• Display in view <strong>of</strong>the public
Bus Stop Advertisements• 15 bus stoplocations for18 weeks• IFV hot spots• Poster sizeversion atcommunitylocations
Jr. InspectorHandbook 20 page Coloring Book• Jerry the Jr.Inspector• Permy the Permit Children’s Events• Health Fairs• Area Offices• School<strong>Presentation</strong>s
Jr. Inspector Placemat
Jr. Inspector Badges• Stick on foil badges• Get kids excited aboutfood safety
Badge drawing
Children’s<strong>Presentation</strong>s•Preschool toMiddle School• 17presentations•Over 300children
Food Defense• Incorporate more fooddefense themes• FDA initiative and tools• Poster and DVD• English and Spanish
EmployeesFIRST•CollaborativeEffort•USDA•CDC•FDA
Our role•Introduce food facility owners to theconcept <strong>of</strong> a food defense plan andthe actions outlined in these FDAcampaigns
FIRST Educational PublicationsFIRST DVD and poster available online
Food Worker’sManual
Lobby Television
Food Worker Training Video• Food Safety and Food Defense• Free copy <strong>of</strong> DVD• Available online
Accomplishments• Planned and executed campaign• Developed literature• Made presentations and attended info fairs• In 2008 we had 418 complaints regarding Illegal food and in 2009that decreased to ½• TV Installations in <strong>of</strong>fice lobbies• Enhanced food worker certification manual• Made a video <strong>of</strong> the food worker certification manual• Advertised the campaign in magazines, bus stop ads, and on thedepartment vehicle fleet• Produced and aired on cable tv a video on Illegal food vending• And more…….
Overall Results from2008-2011Children’s Food Safety <strong>Presentation</strong>• 20 presentations• 482 children• 37 teachers/parentsDisseminated information to 24,065 families through• 50 Campaign Stops• 43 <strong>Presentation</strong>s• WIC <strong>Presentation</strong>s• Increased awareness
Extending outside <strong>of</strong><strong>Riverside</strong> <strong>County</strong> lines• Gold for the 2009 “Excellence in Environmental Health”Award from CCDEH• 2010 Food Safety Education Conference in Atlanta, GA• ADA Times Article• 2011 Federal Bureau <strong>of</strong> Investigation – InternationalSymposium on Agroterrorism• 2011 Challenge Merit Award from CSAC• 2011 NACO Award
Your humble presenters• Jean-Marie Strey• Supervising EHS Special Projects Program• Jstrey@rivcocha.org• Sarah Crossman• EHS IV Special Projects Program• Scrossman@rivcocha.org• <strong>Riverside</strong> <strong>County</strong> <strong>Department</strong> <strong>of</strong> Environmental Health
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