WW World 3-4.2009 - Wilh. Wilhelmsen ASA

WW exclusiveConfidentabout the futureIngvar Sviggum, vice president marketing, sales and service forFord of Europe says the recovery we’re seeing is ‘fragile’ – and thatthe European car industry may not reach pre-downturn productionand sales levels until 2014. But Ford is doing better than most.Text and photos: Kaia Means“You can cut costs so far,but at the end of the dayyou need your customers towant to buy your products”16 WWWORLD 3–4 200917