REVIEW OF ARCHITECTURE - Triangle Modernist Houses

''"4::_41SCAIAREVIEW OF ARCHITECTURE19661i{II!

: e.,mtlkeflexicoreo pctrfof yourconsfrucfionplqnningrhe economicql, fqsl,precost concrete floor crnd roof systemMony construction problems oresolved when you include Flexicorein your plonning. Flexicoresoves time! This modern precostconcrete floor ond roof systemspeeds erection of building ondeliminotes need for ploster. Flexicoreis reody to point os soonos it's instolled. Soves buildingheight, too. Flexicore hos utilityducts ond is odoptoble to RodionlHeoting. Flexicore is durobletsrmite proof ond firesofe.- For odditionol informotion onFlexicore, send for our cotolog.Free Esfimotes. We Deliver/Erect.W. R. BONSAL CO., INC.I.ITESVIItE, NORTH CAROTINAPhone, 848-3661, l. ll.ESVl!!E, N. C. ' 787'1532,RATETGH, N. C. . 366-l I 15, CHARI,OTTE, N. C.?52,1194. COI.UMBTA, s. c.

REVIEWOFSCAIAARCHITEC'TURE19661EDITORKEMP MOONEYBCX 852, COLUMBIA, S. C.CON T EN TSVOLUME 9/ON EREVIEW OF ARCHITECTURE IS PUBLISHED QUARTERLY BYTVING PUBLICATIONS, INC., POST OFFICE DRAWER 629,COLUMBIA, SOUTH CAROLINA, 29202, FOR THE SOUTHCAROLINA. CHAPTER OF THE AMERTCAN INSTITUTE OFARCHITECTS. ISSUES ARE AVAILABLE FROM THE PUB-LISHERS FOR $1.00 PER COPYr $3.50 PER YEAR.OPINIONS EXPRESSED BY CONTRIBUTORS ARE NOT NECES.SARILY THOSE OF THE SOUTH CAROLINA CHAPTER OF THEAMERICAN INSTITUTE OF ARCHITECTS.ADVERTISEMENTS DO NOT CONSTITUTE AN ENDORSEMENTBY THE SOUTH CAROLINA C}IAPTER OF THE AMERICANINSTITUTE OF ARCHITECTS.MANUSCRIPTS PERTAINING TO ARCHITECTURE AND RE.LATED FIELDS ARE INVITED, BUT THE PUBLISHERSARENOTRESPONSIBLE FOR LOSS OR DAMAGE OF UNSOLICITED MA.TERIAL.Editor's Notes ..... ..... ....7Obscrvotions of World Cities... . ..I3Thc Brood Horizon of Architecturc .. .. .33*oFFrcrAL PUBLTCATION OF THE SOUTH CAROLINA.FHAPTER OFAMERICAN INSTITUTE OF ARCHITECTSF. Eorle Goulden, Jr.Hqrold J. RiddlePhelps BultmqnThomos J. Bis settPre sidentVice-Pres identSecretory -TreosurerD irecto rAvery Wood, Jr.Rufus D. Lewis, Jr.John W. Weems, Jr.Mrs. Ann SummerDirectorDirectorPost-PresidentExec. SecretoryARCH ITECTU RE/3

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PAUL PECKCONT RACTORS, INC.BUILDERS OFLUXURY APARTMENTSCommercial and IndustrialCONTRACTORSl0 Glenwood RoodP. O. Box 5701 Srsrion BTelephona 244-6fi0Greenvi I le, South CorolinoClqrk'sNurseryRoutc 7Box 679-KChorlottc, North CorolinoEdilo r's N olesThe Charleston convention was a success.Charleston citizens were present towitness a host of dignitaries honor theircity. Senator Donald Russell, Mayor PalmerGaillard and Morris Ketchum, Jr.,FAIA, president of The American Instituteof Architects, were on hand for the presentationof the AIA's "Citation for Excellencein Community Planning" award tothe City of Charleton for its preservationprogram.In proclaiming this award, Morris Ketchumstrongly emphasized that theAWARD WAS FOR PRESERVATION ANDNOT RE.CREATION.Earlier at the awards luncheon, T. J.Bissett, president of the Clemson ArchitecturalFoundation, presented studentawards.The state honor awards program waseffectively presented by George Means,professor of architecture at Clemson.Top honor award went to Craig and Gaulden,AlA, of Greenville, for the CrosrolCarding Developments, lnc., Greenville.This small industrial building is locatednear the old Greenville airport and isworth a special trip to see. Craig and Gauldeiralso received a citation for the residenceof Dr. and Mrs. Marion Vanfossenin Greenville.Lyles, Bissett, Carlisle and Wolff receivedtwo citations. The Rutledge Building,a state office building, and a dormitorytower for the University of South Carolinawere honored for design.North Carolina architects and Charlottearchitects in particular are beginningplans. for what should be an interestingregional convention in October at Charlotte'Kemp MooneyWhat else can yorr doto give your elientrnore Yalrre forhis butlding dollars?Tfydesignlng tothe standards of theAtf rEleetriebuilding award.By specifying "all-electric" you'll find you can save space, improve thebuilding's aesthetic appearance inside and out, and give your client the mostmodern facility. In many instances a properly integrated lighting, heating, coolingand ventilation system actually makes the building cheaper to own andoperate. One of our sales representatives will be glad to give you more information,Without obligation, of course rln ill;tctlor-ou,lr/i, t*ptkg pvblic uility comP*lARCHITECTURE/7

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RICHARD D. MITCHELL, a native ofGreenville, has recently returned from sixmonths of travel throughout Europe, England,and lreland, as a result of havingbeen the recipient of a William KinneFellows Travel Fellowship from ColumbiaUniversity of New York City.Traveling by car, Richard was able totake some twelve hundred slides, manyof which have been organized into a brochurewhich is presently being reviewedby the William Kinne Fellows Committeeat Columbia University. ln addition to hisbrochure, it was also a requirement of theFellowship to submit a written report oncea month to the UniversitYThe following pages contain only a fewexamples and comments of his observa'tions which concentrate on the "DesignIngredients Which Make Up the Environmentof Our Towns and Cities."Upon receiving his Bachelor of Sciencein Architecture from Clemson College in1955, Richard spent two years as a lieutenantwith the Army Engineers as AssistantChief of Projects and Plans, Post Engineeron the lsland of Okinawa. Takingadvantage of leaves, trips were made tomany parts of Japan, as well as to Manila,Macau, Hong Kong, China, Bangkok, Thailand,New Delhi and Agra, India, Alaska,and Honolulu, where other valuable architecturalslides were collected. Other tripshave taken him to Mexico and the Caribbean.Returning to Clemson College upon completionof his service tenure, Richard receivedhis Bachelor of Architecture withhonors in 1958. He was listed in Who'sWho Among Students in American Collegesand Universities in 1955 and 1958, receivedthe South Carolina Chapter of theAmerican Institute of Architect's Awardfor the Most Outstanding Graduating Seniorin Architecture, the National ChapterAIA School Medal, the Carolina SoliteAward for First Prize on the Fifth YearThesis, and a scholarship award from theClemson Architectural Foundation for MostPromising Senior in Architecture.Richard received his Master of Sciencein Architecture from Columbia Universityin 1964, having received a scholarshipfrom Columbia University and the Lyles,Bissett, Carlisle and Wolff Graduate Scholarshipadministered through the ClemsonArchitectural Foundation.Having worked three years with VincentG. Kling, FAIA in Philadelphia, Richardthen worked with A. G. Odell, Jr., FAIA inCharlotte for one year, and is now a designerfor Lyles, Bissett, Carlisle and Wolffin Columbia, South Carolina.He is the holder of an NCARB certificateand is registered in South Carolinaand Pennsylvania, as well as being a memberof the South Carolina Chapter of theAmerican Institute of Architects.0BSERVATT0]|S 0F W0RLD CIIIESINTRODUCTIONMy primary objective was to observe asclosely as possible the cities of the world,to attempt to draw from them the ingredientsthat contribute toward a desirable environmentfor the millions of us who inhabitthis world.Although lsaw many well executedspaces, atmospheres, cities, etc., I mustsay that the human race seems to clutterup its environment more than it helps it.For instance, even riding out in the plainsand mountains of Spain, I seldom couldget a view of the beautiful landscape withouttelephone poles and wires spoilingthe view.I do strongly support the idea that thecountries of the world must pull togetherto begin planning the world as a whole. ltseems to me that there are many architectsand books which show what a desirablecity should be like, but there area lot less legislation and laws to enablethese recommendations to be put into reality.There is the greatest need now forarchitects and planners to put forth effortsin areas of legal a-nd governmentalbodies, so that a catalyst for creating desirablecities can be achieved.I do think that the recent efforts bythe American Institute of Architects toinf luence the President of the UnitedStates to do something about the uglinessof our cities is the kind of thing thatmust happen. lt is most encouraging tosee that President Johnson has establisheda new Urban Department and thatthis department will be represented onhis Cabinet. lt is also heartening to realizethat there is an International PlanningOrganization which is located at TheHague in the Netherlands and has severalcountries participati ng.The following text and photographs,then, are reminders that all of us mustcontinually keep our "eyes open" and realizewhat is around us so that we all maydemand the envir9nment that we deserveas humans, and are capable of developingand maintaining.I strongly recommend that every architecturalstudent possess a camera earlyin his career, as well as a sketch pad andpencil, so that he teaches himself to "keephis eyes open," and, in turn, develops avaluable library of observations.ARCHI TECTU RE/I3

UNDISTURBEDNature has provided men with beautywhich we are incapable of creating, butare capable of maintaining if we only will.Since the architect's canvas is the worldspread out before him, he must plan carefullybefore he makes a stroke, becausewhen he makes his stroke, down go trees,or up comes a structure, or there goesa road. lt is not like the painter's canvaswhere he can paint back over what hedoesn't like. When the architect or plannermakes his stroke, it is one which is uponwhat nature has taken thousands of yearsto produce.Therefore, it is most important thatthis section be presented in the beginningso that the reader is aware of f irstthings first. lt is an opportunity for pausein our busy world to realize what we haveto work with and to compare later withwhat we are doing to our environment.1. The White Cliffs of Dover, England.2. A mountain scape in the mountainsnear Innsbruck, Austria.3. A striking profile of trees near Burgos,Spain.WATERFRONT ACTIVITYAfter traveling for about a month in steel balls on the beach on the Riviera.Europe, lquickly began to realize that 6. The town of Narboone, France enjoyspractically every city or town that I visited its waterfront activity.was either on the sea, a lake or river. This 7. Marseilles, France has a bustlinghas happened, of course, because water waterfront.has been a mode of transportation fromthe time of man's existence and thesecities grew up from small landings usually.Water has a magnetic force about it thatalso attracts people from land to the seathese two attractions working to--withwards each other, WATERFRONT ACTIVITYresults right at the meeting of land andwater-and in most cases produces someot the best urban ingredients that we experience.The following pictures are a seriesof observations of the activity, form,color, texture, and interest that comesabout. lf controlled by man in a properdirection, we can maintain this interestin a compatible and clean way with natureand still enjoy this hard-to-explainpoint of gathering.4. People enjoying the waterfront activityin Nice, France5. Sailors playing a popular game withARCHtTECTUgg/14

, ,#i*lqsq'l iil'.is.r.lilIr*.4,:i;lARCHITECTURE/16{':!;){ ,asGET OUT THE PAINT BRUSHAfter traveling for a few months in anumber of Europe's largest cities, I beganto realize that these old, old buildings onstreets really were not giving off all oftheir beauty. Over the years, they had becomeextremely dirty, thus taking awayfrom their deep shadows and relief. ltoccurred to me that if all of these oldbuildings could just be painted or sandblasted,it could be one of the most fantasticexperiences one could desire towalk down their streets. So, as I traveledofl, I began to search for buildings thathad been cleaned and pampered as Ithink they should be. This example, if itwere in color, I'm sure, is quite valuablein convincing city fathers and owners totake another look at their old buildingsand to bring them back to life again-soI say to cities around the world-GET OUTTHE PAINT BRUSH!16. A red, white, and gray sidewalk cafein Copenhagen, Denmark-almost impossibleto not notice, let alone goi nto.AWNINGSAwnings on a building have a way ofcreating a freshness that the paint brushhas. Even one can have an old dirty building,but with a few splotches of coloredcanvas scattered around. ine contrast becomesquite striking. Can';as also has aquality of translucency and contributesthis ingredient that is ,;tl'rsrwise diff icultto create. Canvas, in this sense, has away of making one m()re conscious oflight, and in turn, shadows and depth. Thefollowing pictures are convincing of howvaluable canvas can be to our urban en-20vironment.L7. Another bright yellow awning amongstvery old building in the quaint littleFrench town of Narbonne.18. On this oil company's facade in Copenhagen,the architect has made theawning be one of the strongest designfeatures about the building.LANDMARKSl-andmarks ate needed in our citiesand towns because they serve as a pointof orientation. The pedestrian down in andamong the streets and buildings can maintaina clear image of his city by beingable to see a landmark every so often.Landmarks, then, are usually a tall building,monument, or even a high hill that'is visible from most any point. The picturesin this section that follow are usuallylandmarks consisting of towers on cityhalls and buildings such as that with historicinterest.19. This famous tower in the heart ofVenice, ltaly, is probably one of themost powerful urban landmarks anywhere.20. The Arch of Triumph in Paris is anotherof the world's best known landmarks.2T, The City Hall of Copenhagen, Denmark.22. The Town Hall in Calais, Franceserves quite a purpose as a landmarkbecause it is the place many peoplefirst see on the European continentarriving from across the English Channel.23. Gaudi's unfinished cathedral in Barcelonais a most unusual landmark.21

ll:iiiili;':ll*iiil);2833uPsqF,'1' 'a*:b#.jl*ilot -i.iu!jnrwr,-k-rrr**-E{.ilF.EE--|ilF-*2731FLOORS OF OUR CITIESThe examples of this section show projects,most of them of a fairly large magnitude,which have had their floors plannedin great detail. The handling of ourfloors becomes more and more governedby scientif ic knowledge gained on thesubjects of soil value, soil stability, drainagerequirements, economic factors, watertables, and numerous other considerations.Although these are all technical items,they must be respected by the designerat all times in order to accomplish thesuccessful concept.24. A mosaic sidewalk in Barcelona.25. A floor of multi levels for this cafeteria,auditorium school building inTurich.26. A broad stroke of texture on thisstreet in Amsterdam.27. Court floor of a new college at OxfordUniversity.28. Colorful walks in Milan, ltaly.29. Versailles, France not-a blade ofgrass on the front.30. Floor of Sweden's new town of Vallingsby.31. Piazza San Marco-it's hard to beatthe broad floor pattern.32.-noteMore of Amsterdam's wonderful floor.33. Marseilles, France-some cities' floorsactually appear to be made of boats.34. St. Peter's in Rome enjoys a grandand bold floor pattern.35. An interesting floor in Eurgos, Spainwhere trees substitute for curbs.ARCHITECTURE/17

m.,:'tgftrs#lffirffitfrsffi#ffi38:ffi' ffi $,rffi;"ffi *\;lrx',Y#'H'..$MASS TRANSPORTATION_STREETCARSIt was fascinating to me to observe thevariety of street cars that occurredthroughout my travels. Since {nass transportationis one of the coming ingredientsof our future urban areas, it is advantageousto realize that this is an opportunityto incorporate a great deal ofcharm, scale, detail, and design into theurban fabric.36. A street car in a European city.ENTRANCESEntrances to wherever we go are indeedone of the most important architecturalphilosophical, anticipated, or unanticipatedhappenings that the human experiencesduring life. One always expects torecognize the fact that he has arrived whenentering a country, city, or building. Unfortunately,so many times it happens ashas been expressed by others before-ARCHITECTURE/I8"When you get there, there is no there."This ingre_dient, in its own appearance,can call one's attention to this importantpoint of tension needed in our environment.37. An entrance for a bridge crossing inLucerne, Switzerland.WALLS OF OUR CITIESThe rnan in the street is subjected towhat he sees as he walks down the streetsof our cities. Perhaps Park Avenue is agood example for discussing the elementsof street facades. Th is street originallystarted out to be brick buildings and stonebuildings lines straight down the street.Then along came the Lever House and theother buildings which were placed backfrom the property line and also took onglass surfaces. Then trees were introducedon these plazas of the new buildings givingthe facades of buildings a softeningeffect as the observer walked down thestreet. The handling of these plannedcourses of travel in our cities is the basisof creating desirable spaces to spend ourtime. The following pictures review someof the street facades that impressed me.38. This small village high in the Alps ofSwitzerland really offers a panoramatype facade due to the building placements.This freedom of placement isa good ingredient to incorporate intonew cities, not adhering to the gridsystem.39. A graceful descent of buildings onthis facade of a Swiss village.40. Note the little shops on the streetlevel how they have a sidewalkabove.41. This picture of the Piazza San Marcooffers one of the richest facades theworld knows.42. Florence, ltaly again as one crossesits famous Ponte Vechio Bridge.43. Notice the relief incorporated in thisstreet wall of Morat, Switzerland.

*; ,.1..:*Bi ':!i46,,dffij47GRAPHICSGraphics are one of the most importantand necessary ingredients that we havein our cities. lt cannot be ignored as ithas been for so long, but must be recognizedand developed into a state whichwill allow it to be a complimentary elementof our cities. lf done correctly, itcan give a city the exciting, lively atmospherein a design conscious manner thata city should possess.44. Tuborg Breweries in Copenhagen usedtheir own beer cases with daffodils inthem for advertisement in the lobbyof their new office building-quite effectiveand desirable.45. A free, bold, and colorful example ofgraphics in Zurich, Switzerland is obviouslybeing enjoyed by many pedestrians.WATERFRONT TOWNSAlthough Waterfront Towns is parallelwith the subject of Waterfront Activity, itis interesting to note how some cities approachand join the waterfront.46. "Double Your Pleasure" by lettingbuildings reflect in the water as seenhere in Bayonne, France.47. This handling of the waterfront inPisa, ltaly is quite a strong statement,but probably necessary becauseof the river flooding at times.48. One winds up the main street of Dublin,lreland. The little buildings allpossess an individual expression ina small modest manner. The brishtcolors add a great deal.49. Abbeville, France has a strong waterfrontline with all buildings facingthe water being of similar height andmaterial.50. Zurich's everchanging waterfront.51. A waterfront town on the Rivierasteeping with intrigue and interest.ARCH ITECTU RE/19

l$'r :&$',,. liii$i.1#ROOFS OF OUR CITIESSince u/e all view a large portion of ourcities a large portion of the day fromthe large portion of high rise office buildings,it is quite clear from the followingpictures that we design our cities with thisingredient in mind. The more we studyour cities, the more we realize that it isdefinitely a three dimensional compositionand no part of it, especially the roofs,can be ignored or slighted.52. Amazingly enough, red tile roofs arethe dominating feature of Bern, Switzerlandfrom above.53. Monaco, on the Riviera, is one of thebest examples of the necessitY forbeing conscious of how roofs mustbe remembered in designing ourcities.54. Another stronger reminder of roofs asseen in Copenhagen.CHARACTER OF OUR CITIESAs we know, the earth possesses what wecall "landscape character." The characteristicsof the landscape gradually changeas we move across the United States orany other continent and we usually associatea characteristic like cactus with themidwest, and so on. Cities, too, have theircharacter and two of the best and mostconsistent examples that I observed wereAmsterdam and Venice. Amsterdam hasits quaint little canal houses facing thetree lined canals. Each little canal housewas slighly different than the next, butjust enough to establish a subtle atmosphereof detail and variety. Venice hasits canals, too, and in this city one dependscompletely upon the boat for transportation.All of the buildings facing thecanals come right down into the waterand again, each building's details and designare all so similar, but vary justenough to keep one's attention forever.55.56. Amsterdam, Holland57.58.59. Venice, ltalyARCHITECTU RE/20

a',,,;lll*ttJlltj*lartillrtlItilllii'Y,ftii Il ili:; ;;gGrs. rE llt il:I,#64OX.siItItJ,.tji"i,tH'Stt*t ** WEfssr lrl**$,&lGLASS BOXESIt disturbs me very much to see somany buildings being built throughout theworld that are nothing more than glassboxes. They begin to make a city appeardull and sterile. I do think it is good tohave some buildings in an urban centerof glass so that they can reflect the olderbuildings in their walls and contrast withthem, but too many of these buildingssoon weaken the stronger powerful feelingthat I think a city deserves because ofits magnitude.60. A "not all glass" building exemplifiedhere in Zurich, Switzelland.61. A glass skyscraper in Milan, ltaly.PEDESTRIAN SPACESThis section deals with areas of ourcities that have been obviously plannedfor the enjoyment of the pedestrian. Someexamples are of a large scale, while othersare of small scale, concentrating on detailsof street furniture, etc. This section,like other sections discussed, could havebeen incorporated into other sections underother titles, perhaps-the point beingthat our cities demand so much that everyingredient is necessary to produce a citythat the ingredients all fuse into eachother, becoming very hard to separatefrom the others.62. Trees on this street in Marseilles,France form a space for the pedestrian.63. Again, Piazza San Marco slips intoth is section.64. This lower level for pedestrians on aCopenhagen waterfront offers a placeto sit in the sun quietly and undisturbedin the city.65. A pedestrian bridge is one of the finestopportunities to capitalize on apedestrian expression.A RCHITECTU RE/21

vtsTAsV/hat we see when we look ahead onthe routes through our cities is probablythe one thing that, if done well, willbe a city together or let it fall apart.Vistas can be revealing, create mystery,act as guide routes to establish order withoutthe need for directional signs, and ingeneral, produce the type of spaces soughtafter by the designer. The following picturesare some examples of vistas.66. A village in Morat, Switzerland.67. A dynamic vista in Abbeville, France.68. A similar vista in the ancient town ofToledo, Spain.CLOSUREClosure in our cityscapes is similar toVistas because both depend on buildingsto occur on four sides or three sides ofus to create either. However. closure tome is when buildings are closer to us onthfee or four sides forming an honest anddef inite space, whereas a vista usuallyhas a long axis in one direction with aterminal structure. Both, then, are merelydifferent types of spaces which lend varietyto our cities.69. An excellent display of closure withrich and ancient participating elementsin Rome, ltaly.ARCHIT ECTI.'RE/22

{osrle Lflflll[,t1,,*t; r,;i.If I ARCH ITECTUREz'237l7476FOUNTAINS & SCULPTUREAlthough our cities are pieces of sculpturethemselves, sometimes around fountainssuch as lakes and rivers, we stillneed to carry the big picture down to thesmallest detail. Therefore, it is necessaryto include in this discussion, examples ofsome fountains and sculpture, necessaryingredients for our cjties.70. The space around the Trevi Fountainin Rome is also sculpture in a sense.7L. School children enjoy a playful sculpturein Zurich, Switzerland.BRIDGESBridges are most important to our citiesbecause they are the only way so manyparts of cities are aDle to be connectedto each other. They are interesting becausetheir appearance is usually a directstructural expression with no dishonest ornon-valid decoration. A bridge is an expressionof something very special, important,and necessary happening at a specialpoint, therefore, the following examplesare included to stress the importanceof this design ingredient.72. A smaller bridge in Venice.73. A massive bridge for pedestrians onlyin Valencia, Spain.74. A foot bridge entering the shoppingarea of Farsta, Sweden. lts plastic andflowing sweep takes up less space andis quite pleasant.75. This is the view the pedestrian enjoysas he crosses this bridge fromone side of Main Street td tne otherin Dublin, lreland.76. A highly decorative and double functionbridge in Venice with shops facingits walls.

#Fld|Y.$***, -tuA*ff**;**f,.{fry Ein***s,#:"*-rry*iif;'rrv*EP11""r"r,.l**4ry'"ci*'"i,'111'1"'ffi'-S;:i,I.t 'r'''.E+s',:ttOPEN SPACESIt seems that the open spaces in ourcities. that is the spaces resulting betweenbuildings, goes undeveloped andunwanted in so many projects. Actually,the spaces between the buildings aresometimes more important than how thebuildings look themselves. Time and timeagain the owner spends all of his moneyfor the building because he thinks thatthe space in the building is what produceshis income and comfort, however,this viewpoint is certainly a wrong anddefacing attitude for our environment.77. An apartment building by Le Corbusierin West Berlin, Germany showinga natural open space around itthekind of space in keeping with thelandscape character of the area andmore possible to achieve when onlYone building is built and therefore,does not disturb too much of thearea with grading.78. Open space in the Hansa Quarters ofWest Berlin.79.80. Again, landscape character preservedin Henry Morganthawler's Bern, SwitzerlandHousing Project. Done successfully here, the landscaPe hasbeen left natural.BUILDINGS AS CENTROIDSThe majority of the buildings we knowof in our architectural world are buildingsthat fit into a vacant spot between buildingsaligning our typical city streets. However,in recent years, city planners andarchitects have realized the value of lettingbuildings serve as "centroids" or "focal"points for major spaces of our cities.This idea is exemplified in the followingpictures. Naturally the pictures shown arenot intended to be the "last" word, butmerely examples to excite one's creativeimagination when the problem may presentitself in the future.81. John Johannsen's American Embassyin Dublin, lreland.82. A comparable ancient example inRome.ARCHITECTU RE/24

*i& a;; *tr'-'^F-*83t848588PARKSParks have long been a strong ingredientof cur environment. Now that land isbecoming so very scarce and so valuable,moneywise to the real estate brokers, onebegins to stop and think-what will happento our cities? This section is included,if for no other reason, just to remindthe architects and citizens of our futureenvironment that the city cannot do withoutits parks. A park in a city is like takingtime out to sleep at night, like providinga "coffee break" from the intenseactivity of the city. lt is a refreshing contrastwe cannot do without.83. A park well integrated into the HansaQuarters of West Berlin.84. A generous, but more formal park inthe new town of Harlow, England.STADIUMSStadiums and recreation centers are beginningto spring up more and more incontrast to past years when it was quiterare that a city seldom ever built suchthings. Now with our population explosionbeginning to take place and with our modernsociety producing more and more freetime for its people, eveJyone has moretime to enjoy sports and recreation-notonly do they have time, but they musthave these places to go for entertainmentor they will have nothing to do. Therefore,we must now recognize stadiums, sportscenters, etc. as necessities to our environmentin order for man to survive.85. One of the finest structures exemplifyingthis ingredient that lexperiencedanywhere, old or new, was theColiseum in Rome.MARKETSMarkets have been an ingredient sincethe begining of time and in most of Europestill remain much the same as theydid thousands of years ago. Even in England'snew towns, space is still providedfor the canvas topped outdoor markets. ltis interesting to note in our country, however,that the outdoor market is non-existentand our cities are building more andbigger automated, pre-packed food supermarkets.Soon shopping will probably bedone by television and who knows in whatother ways. However, it is my feeling thatregardless of how automated our supermarketsbecome, the old feeling for thehuman being to stroll down the street andbuy fresh foods directly from the farmerwill never disappear. I think we shouldencourage a curbmarket area in all ofour urban renewal areas.86. A space for markets is provided inthe center of most all of England'snew towns.87. A market in the heart of Stockholm,Sweden.88. The famous "Rambles" market areain Barcelona, Spain.ARCH ITECTUR E/25

uṬ F89iiir94ARCHITECTURE ITSELFArchitecture itself is, of course, one ofthe broadest subjects one could everchoose to elaborate on. lt is importantthat these following pictures be shownjust to keep us aware of the advantageof variety in architecture, the advantageof having a lot of architects thinking differently,and the value of contrast. Eventhough I saw many various styles andtypes of architecture in all of my travels,I did not really realize the contrast thatthe world presents in its architecture untilI had developed all of these picturesand put them side by side.89-97. Various views of Ronchamp-it istruly a whole and thorough exampleof arch itecture itself.ARCHITECTUREi26

M lTfrffi.:r,.ffiWro2Wl',,.lirrr'+%,;i'-i10010398.99.100.101.102.103.i04.St. Catherine's College on campusof Oxford University.Titus Churclr in Basel, Switzerland.Roof of Le Corbusier's Apartmentbuilding in Marseilles, France.A college on campus of Oxford University.Typical architecture high in theAlps of Switzerland.ARCHITECTURE/27

irffi:ftiINTERIOR SPACESlnterior spaces, of course, are quite differentfrom our exterior spaces and arereally the spaces where we probably spendmost of our time. Also, when we see interiorspaces, ldo believe it is still abasic desire of the human being to beable to associate with the outside-evenif it is only by light through skylights,high windows, or obscure glass. Light producesshadows from a source that cannotbe achieved from the interior andoften times, for example, can reflect theentire roof structure of a building downupon the floor as walls. At any note, itis the duty of the architect to constantlyachieve a happy balance in handling hisexterior and interior spaces without partialityto one over the other.105. An interior view of Titus Church inBasel, Switzerland.ABOVE AND BELOW DATUMOne of the strongest elements that wecan incorporate in our urban design,whether it be interior or exterior, is thechange of level. ln these pictures, someof them have happened by accident, andsome have happened by design, but regardlessof how they happened, they canbe viewed here as reminders of the strongforce that this element possesses. I thinkcities that are located on hills or in mountainousareas, have a 90 percent headstart, designwise, on cities located on flatterra in.106. An exciting example in Monaco.107. Details of this graceful stairwaytake one's eye above datum.108. A pleasant descent to below datumfrom above datum in Nice, France.109. Below datum in Zurich, Switzerland.ARCHITECTU RE/28

10911011 1115NEW TOWNSComplete new towns are becoming moreand more a reality to us and a pressingnew challenge. As we are now becomingaware, America will double its size incities within the next forty years. Europe,particularly England and Sweden, has pioneeredconstruction of complete newtowns recently. The pictures shown on thefollowing pages show the results. lt ispointed out in viewing these picturesthat although the effort is noble and avast improvement over our normal methodof sprawling growth, pitfalls are still present.In designing on such a large scaleand probably under time and money pressures,the architect and planner musttake time not to produce monotony andrepetition all over again-in other words,not rebuild slums all over again.109. A model of the commercial area fornew town center of Cumbernauld inScotland.110. Parks buffet the city from parkingareas still behind the viewer in newtown of Hemel-Hempstead, England.111. Greenery and parks in new town ofHarlow, England.ILz. Stevenage, England has a pleasantcentral commercial area.113. Modest but careful details shown inthis new town of England.114. Entrance of Hemel-Hempstead, England.MODERN BUILDING TEXTURESModern building textures lend a greatdeal to what our environment can be. Thisphotograph of the exterior view of Le Corbusier'sapartment building in Marseillesis truly a reminder.ARCH ITECTU RE/29

GtEilDETI. BUII.DERS IJ{C.Kingsbcrry Homes900 MouldinAndcrson, South Corolinoc. \il.BTANCHARDGENERAL CONTRACTOR722-1661 - P. 0. Box 748Chorleston, South CorolinoJ()Hil W. }YO()DHAMYtEtL DRltilll6PUMP SALES AND SERVICE}YELLS .I l/4 inches to 36 inchesWE GO ANYWHEREWE GO ANY TIMEFREE ESTIMATESPhone (Hortsvi I le) 332-6098Route #2 - Bishopville, S. C.Ashlond CommunityPHrtHPScolrsrRUcr t01t coMPAr{YStoinless SteelFobriGotionoRE SID EN TI ALoCOMMERCIALolN DU ST RIALInd u slria | - Iu rn ings - CommelcialP. O. BOX 425TETEPHONE 546-616I0E0R0Elo}vil, s0uIH cAR0ullACONTRACTTNG €' BUILDINGGeneral Conftactor for Building ProgramAt Lancastef Campus*University of South CarolinaTELEPHONE 283-2OTI7I7 SOUTH MAIN STREETLANCASTER, SOUTH CAROLINAARCHIT ECTU R E/30

J-J PLUMBING COMPANYPROMPT SERVICECommercial - IndustrialResidenrialRepairs---AkerationsTelephon e 256-26172739 Two Notch RoqdColumbio, Soufh CorolinoGREENVILLEROOFING COMPANYRESIDENTI AL E, COMME RCIALTefephone 235-1626P. O. Box 16lGreenvi lle, South CorolinocBcCONSTRUCTION COMPANYCOMME RCI AL CON TRACTIN GIN STIT UTI ON AL BU I LDIN GTelephone 224-3656P. O. Box 997By-Pos 28, SourhAnderson, South CqrolinoELEVATORS DUMBWAITERSI }|DUSTRIAT MAII{TEilA}ICEIHE& MECHA}{ICA|. SERVICEPARI(INCORPORATEDTilA}I U TACTU RI }I G COTIIPA]IY"Sinee I B9BooMETAL FABRICATIONPROCESS CHANGESOldest Elevator ContraetorINSULATIONMILLWRIGHT WORKIn ThePROCESSSoutheastPIPINGP. O. Box 3097P. O. Box 6l - Phonc 233-2517 - Greenville, S. C. CHARTOTTE, NORTH CAROTINAC. R. HIPP,INCORPORATEDProcess Pipirg PlumbingPipe ContractorsAir ConditioningHeatingCompliments 0fsPRlil0sHtiloE c0., ll{c.BOMMER6E}IERAI OFFICES AIID PI.AilITANDRU'YI, SOUTH CAROIINAMAKERS OF APARTMENT HOUSE MAIL BOXESTelephone 144-251 |1028 Spruill AvenueCharleslon Heighls,Soulh CarolinaOVERHEAD EASY DOOR CLOSERSSPRING HINGES LOCKSA RCH ITECTU RE/3I

STARRtUilBtR COtilPANYBuilding & Building MaterialsJohn Ellison BrownFfot Rock Roo d - CA 64169Roure #lSTARR, SOUTH CAROLINASUBURBA}Ic0]rsIRuclrolt coMPAilY524 Moybonk HighwoyChorleston, South CorolinoEASTTRU]IG & tYAllSTTTCIRIC SERYICER ESID ENTIAL CONTRACTINGSpecializing ln Heat ConuersionWitb HAGEN lzsulationBox 105 553-3512Goose Creek, South CorolinoWEAR}IIIIIBCHARLOTTEIUMBE R C0.ox r 458" NORTHCAROLINACRAVEI\ BROS.BT]ILDII\G AI\D REPAIRSERVICEHOME IMPROVEMEN TS-ROOFING-GUTTERINGKITCHENSBATHROOMS CARPORTSGARAG ESPATIOSFLORIDA ROOMSPAINTINGFREE ESTIMATES289 E. BAY ST. PHONE 722-2178CHARLESTON, SOUTH CAROLINAJ. E. KI}{Oc0ilsIRUcIt0llI IAIKCOMPAIIYWATER LINES - SEWERSPUBLIC UTILITIESTELEPHONE 794-56783322 INVIEW ROADWEST COLUfVIBIA,SOUTH CAROLINAARCHITECTU RE/32

The Broad Ho fizon 0f ArchileclureAddress h Morris Ketchum, Jr., FAIA PrcsidcntThc Amcricqn Instiiuie of ArchitectsTo The Annuol Mecting of Virginio Chopter AIARichmond, Virginio, Februory 3, 1956Can anyone here tonight visualize acompletely disorganized architectural professionwith every architect fighting byhimself for survival?Unaided by his fellow architects, withno shared fund of technical knowledgeor common vocabulary of design and practice,no established and respected standardsof professional conduct, no commondefense against competitive professionsand package dealers, no decisive voicein local, state and national legislation,no opportunity to improve the educationand training for architecture, no unitedeffort to raise the status of the professionthrough public service, the individualarchitect might well fail to survive.In the hard, cold world of competitiveenterprise, only a few architectural giantsmight be able to make their way alone.Not all of us are giants and there are notenough giants to form a profession capableof meeting all the challenges weface today.lf there were no American Institute ofArchitects, we would have to create one!Fortunately, it has been in existencefor more than a century. During that time,it has grown and changed from an exclusiveclub to a democratic national organizationof approximately 18,000 corporatemembers and 4,000 associates representing95 percent of all the architecturalfirms in this countrY.The Institute has at its command theresources, brains and manpower of theprofession. lt is devoting these assets tobuilding a strong, united professional societywhich speaks and acts for every architect.What FORTUNE magazine called "thetweedy old profession of architecture"died with the great depression. The newgeneration which survived fought and wonthe campaign for contemporary design.Today, we may argue among ourselvesabout how to design individual buildingsbut we are united in the cause of creatinga great environmental architecture.The profession of architecture is smallbut growing. That same magazine has remindedus that there are only 30,000 architectsin this country, compared to 225,-000 lawyers, 430,000 accountants, 975,000engineers and 265,000 doctors. But weyield to no other profession in terms ofideas, inspiration and influence.We are ready, I believe, to respond tothe millions of Americans who arc demandingan architecture worthy of therichest nation on earth.It is not just an architecture of individualbuildings. lt is an architecturewhich includes the design of completenew college campuses and residentialneighborhoods, suburban shopping centersand downtown civic and cultural centers,new business districts and entire new satellitetowns.Craftmanship in the design and executionof buildings is one of the most vitalelements in architecture. Neglected, it islost forever. We must constantly practiceand perfect it but if we stop there theindividual biulding will never be complete.It will lack its proper architectural selting.Remember that Thomas Jefferson, agreat president and a great architect, designedmany individual buildings, includingyour state capitol here in Richmond,but he asked that there be carved on hisgravestone "Father of the University ofVirginia." He realized, l- believe, that thisgreat achievement in education and inenvironmental architecture outshone allhis other projects.Our architecture must always successfullyinterpret the social, economic andpsychological demands of society in physicalterms. lt should be capable of meetingman's daily needs and inspiring hismind and heart.We architects draw our strength frompublic service, and the public is the realclient of our profession.The architect exists to serve man andwe have never had a better opportunityto serve him. For the majority of mankindnow lives in cities and the designof cities has been, is now, and alwaYswill be the province of the architect.Across the nation, our profession hascreated soul stirring examples of whatour cities could be if all of us joinedforces to rescue and rebuild them. Largercities like Boston, Philadelphia, Baltimore,Detroit and San Francisco; smallercities like Little Rock, Rochester, Hartford,Urbana and Canton, have plannedor built, or are building, a new urbanarch itecture worth I iving in. These arecities of the future. Their number is constantlyincreasing.Urban design is environmental archi'tecture based on environmental planning.As Ada Louise Huxtable said recentlyin the New York Times:"Environmental planning means that youdon't locate industry to pollute rivers thata growing population will depend on forwater supply. You don't cut down foreststo construct speculative houses where residentswill need these natural woodlandsfor attainable recreation as populationdensities increase, or put up suburbansubd ivisions where mass transport isweakest for commutation and make noprovisions to strengthen it. You don't buildwithout preplanned and prebuilt water andsewage facilities; you don't hop, skip andjump housing developrnents over openland without consideration of distancesand relationships to job centers, educational,cultural and recreation sources,and transportation tie lines."City, suburb, satellite city and regionare interlocked in form and function. Theymust be planned together for public andprivate benefit if this country is to havea living environment worthy of the name.It is high time for action. Within thenext decacle, our mounting population, thedwindling land supply, and the expandinggrowth of our technology will either resultin the creation of livable and beautifulcities, or the city will diffuse intodensely bu ilt up metropolita n regionswithout form, amenity or any of the graceand beauty worthy of a mature and responsiblesocietY.Here in Virginia, for example, the greatmegalopolis which stretches from Bostonto Washington has brought its downtowncongestion, suburban sprawl and visualsqualor across the Potomac and on intoyour major urban areas. Now is the timeto plan for action before it overwhelmsyour countryside.Your future lies in your cities, not yourfarms.The root of the great urban crisis iswealth, not poverty. A poor nation wouldnot be able to replace trees with parkinglots, litter the streets with signs, fill theair with wires and tear up historic neighborhoodsto build new freeways. Only aneconomy based on the theory of overproductionand planned obsolescence couldfill the nation's junkyards with non-disposableautomobile skeletons. Only a philosophyof haste and waste could squanderour land, pollute our air and our waterARCH ITECTU RE/33

J. E. BqkerSqles1 4l9Yz El izo berh AvenueChorlotie, North CorolinoReynold's LifeguqrdAluminum SidingcHotcE oF 12 coloRsCAN BE FINANCED WITH NO MONEY DOWNAND UP TO 36f,,{ONTHS TO PAY* Alumingm Window Uniis * Storm Windows* Storm Doors * Aluminum Screens* Potio ond Porch Enclosures Cusrom Built*A lum inum " ^'.oi:i:,l,*""'fi?,'JJff w i ndowsREEVE's ATUMINUMSCREEN WORKSwEsr WHITNER ST. cA 5-7387ANDERSON, 5. C.IVEYELECTRICCOMPANYETECTRICAL CON TRACTO RSIIIDUSIRIATC()M M ERC IA I.IndustrialEleetrical ContractirgCLARKSON BROTHERSRigging and Hauling olAII Types of MacbineryINTE RSTATE TRANSPORTATIONINTRASTATE SERVICE INSOUTH CAROLINASrrvlco To ond From All Polnts lnNor*r Corollno, Souih CorolinoVlrglnlo ond AlobomoD|AL 453-6551Bottbground Rd. - Cowprnr, S. C.EDENS TUMBERCOMPANYBuilding MoteriolsLumbcr For HomcCommcrciol ConstructionTclcphon c T/34558Highwoy 75 By-Poss70 Poislcy PorkSumtcr, South CorolinEWEATHERCRAFTERSII{C.By lhose Who CareCOI'IPLETE SHEET N{ETA L DE PARTMENTN\530 Wes? Broodwoy Diql 448 -3452coN\conMyrtle Beoch, South CorolinoCRETE PIPETlPANY344 E. Main SlreetSparlanburg, Soulh Ca ro linaIhomosuille, ]lorth CorolinoARCH ITECTURE/34

to produce suburban sprawl and urbansmog.lf America really wants a livable environment,it must prepare itself to payfor it. We've got to put the future of thecommunity ahead of the quick buck, thelong term investment ahead of the overnightprofit.The political issue is no longer one ofplanning versus haphazard growth. Onlythe most misguided sort of person wouldargue that community design is undesirable.We have seen and are still seeingthe urban ugliness and disorder that resultfrom the philosophy that land canbe treated as a commodity for randomand unlimited exploitation.Yet our obsolete zoning laws still promotethe division of our cities into separateareas of part time use. Our WallStreets are dead at night; our TimesSquares are dead in the daytime. Fartherout in suburbia, laws unfavorable to clusterzoning produce endless checkerboardsof commonplace homes and block the developmentof self contained communitiesringed by open greenbelts. There is nolegal recognition of community needs foreducation, relaxation and recreation.Again, we have failed to use our proudtechnology to solve our massive problemsof urban transportation. lnstead, we haveallowed our national love affair with theautomobile to swamp our cities with traffic;to blight urban residential areas withnoise, confusion and poisoned air; to drivethe city's inhabitants and the retail tradewhich serves them into suburbia, to depletecentral city tax rolls and to createall the honky tonk squalor which linesour highways. The combined automobileexplosion and population explosion threatento overwhelm us.The size and scale of our cities aregrowing to a point where conventionalcars and busses must be considered obsoleteas the only transportation tools ofthe twentieth century. Only a balancedcombination of private automobiles andmodernized public rapid transit systemsholds any hope for a solution for metropolitanand regional transportation. Withindowntown areas, we are just beginning toprovide the physical means of separatingmotor and pedestrian traffic-a basic requirementfor urban design.The cities of the world which we admirethe most were planned largely forpedestrians and at a pedestrian scale.The best of our urban architecture attemptsto restore some of this amenityand scale to our city centers.The federal subsidies which have encouragedhighway construction withoutencouraging mass commuter transportationhave helped to explode the city intosuburbia.At the same time they have contributedto depleting central city tax rolls. ThisJ. B. Ellis& Compony16 Pcndcr StrcctWilson, North Corolinoloss means less money for education andfor neighborhood ma intenance. Poorschools and changing neighborhoods encouragemiddle class families to move tothe suburbs. Higher welfare costs increasetaxes and thus encourage industryto relocate outside the city. All thesefactors are interrelated. lf they can bechanged, it would help to reverse the currentcycle of urban decay and deterioration.Still more important, our tax laws nowmisuse the profit motive of our free en'terprise system by undertaxing land andovertaxing improvements. These laws makeslums profitable through low taxes andpenalize improvements to slum buildingsby raising taxes. At the same time, theyreward the speculative builder of mediocrearchitecture by imposing high taxeson better architecture. They even go sofar as to tax private owners for donatingland to public use as parks and plazas.lf we want better cities, we should taxour slums out of existence, give tax rebatesfor better buildings and improvedresidential districts and make it prof itableto donate land to the community.Now we must face a fundamental decision.We know that our present systemof unlimited and uncontrolled speculationis disastrous, yet we hesitate to employthe policy of sweeping governmentalcontrol which planned and built sparklingnew towns. of Great Britain and Scandinavia.The time for hesitation is past.The successful examples of urban renewalhere in America prove that thereis no good reason why government andprivate enterprise should not join forcesin the redevelopment of the Americancity. lf tomorrow's cities are to be differ'ent from the cities of yesterday in whichwe now live, that is the solution.Architects can't make the decisionalone. They are the servants of society,not its masters, and can only achievewhat society asks them to achieve. Architectscan nevertheless help to determinepublic policy by working with sociologists,economists, scientists andstatesmen to analyze fundamental urbanand regional problems and formulate a solution.Under the present national administration,it looks as if they would soonhave the chance to do so.President Johnson's logical plan for rebuildingthe nation's urban slums- theGreat Demonstration Cities Program-andfor creating new satellite cities insteadof suburban sprawl, if approved by theCongress, will open the door to greatachievement. We need big plans like thisif we are to have sound urban growth inall our cities.The problem that confronts us is essentiallythe same all over the country.We are living in yesterday's cities-citiesplanned for the horse and buggy, for thesocial, economic and political needs ofthe past century. We need cities that meetthe needs of today's social demandscitieswhich can grow, without inhumaneconomic and social pressure, into thecities of tomorrow.After that, our profession has provedand will continue to prove that we knowhow to design towns, cities and regions.Architects and their fellow design professionalsare the only ones with theskills to translate social and economicneeds into the structures, spaces andbeauty of the new cities of tomorrow.The city is the natural gathering placefor our thinkers, our innovators and ourspecialists. lt is where education f lourishesand art is born. lt is the generatorof our national wealth. The city sets thequality of life for every American. Thereis no earthly reason why it should bedirty, dull, ugly and generally unlivable.It should be our greatest work of art.lt will be, when an enlightened public,strong community leadership, and a sympatheticgovernment and the architecturalprofession and its allies have revitalizedand rebuilt it. To this cause, the architectsof America dedicate themselves, nowand in the years to come.DlXOll and WAYIIICKINCORPORATEDGR EENSBORONORTH CAROLIN AARCHITECTU RE/35

GRIGGSCARPET INSTALLATIONBin di n g-Cu ilin 9-Scom i n gRcsidcntiol - CommcrciolQuo lity Workmonship GuorontccdTclcphonc 3326284Locusi StrcetHortsvillc, South CorolinoJ.W. FILLYAWPAINTING CONTRACTORComm erci o l -l ndustri o ITerms ArrongcdComplctc Insuroncc Profcction252-38933355 Mokcwoy DrivcColumbio, South CorolinoATLANTIC PEST CONTROL, INC.Bondcd Termite ControlWc Rcplocc All Tcmite DomogcdTimbcrsTclcphonc 795'4010883 Follcy RoodChorlcston, South Corolino29407RI V ERSSHEET METAL SHOPMechoni col Contro ctorsAnything In MetqlFo brlcoiors - Erectors -Des ignersAny Typc Smokc BrecchingsPhone 754-14351622 CstncAicColumbio, South CorolinoSOLESBEE ELECTRIC COMPANYEleciric ConlroctorCommcrci o l -Rcsi dcnti o IWiring & Elcctric Hcot InstolloiionExpcricncc Sincs 1942Pqul Solcsbcc, OwnerTelcphonc 583-0207P. O. Box 14T)-2030 Chcsncc HwY.Sportonburg, South CorolinqNEWMAN'SFTOOR SANDINGCommcrciq | -Rcsi dcn tis IRcfini sh i n g-Surfocin g-Sondi ng"Neumdn Mdkes 'Em Neut"Tclcphone 252-3030601 South Moplc StrcciColumbio, South Corolino29205R. H. ET|.IOTTGENERAL CONTRACTOR6236 Wcstshorc RoodColumbio, South CorolinoPORTER,S CABINET S}IOPRcsidcntiql - CommcrciolTops-CounlersAnd Built In WorkQuolity WorkmonshiPTcf cphon c 169-3473Routc 4ll90 S. Pikc WcstSumlcr, Sourh CorolinoLILLIAN DODDINTERIORS125 Soludo AvenucBotcsburg, South Corolino9r oA\f 'D'!{tr,xrNS Co.m^n-u?lilr'uEffi'a- 'BROWN & ilORRISONPOWER & PROCESS E(IUIPME}IIAr"hitecturol MetolW. Lce Sr. ar Gueruwooo AveGneensBoRo, N.C.| 900 Eost Sevenlh StreetCHARTOTIE, NORIH CAROTI}IAARCHI'I F{:TURE,'36

iil::'.aa|aiiiiiii;i:g,,jfiij+i:+ii]i+ir#i$ttrii"irili.:,l'":'*.r :'$;,t;ri..1;;::ril*{.Photos: Gordon SchenckCrosrol Carding Developmenls, Inc.0reenYille,Soulh CarolinaCrcig ond Goulden, AIA-ArchitcctsGreenville, S. C.SoulhCa ro linaAIA Des ig n Honor Award 1955ARCHITECTURE/37

This building complex is the principal office and warehousein this country for an English textile manufacturing firm. Theowners required a headquarters which projected a suitable imagefor a progressive company.The building group is located across a street from a businessrelatedtextile exhibition hall and adjacent to the municipal airport.Convenient air freight deliveries was a consideration in siteselection.The office building houses the operational portion of thebusiness, including executive, sales, drafting, secretarial andfiles. Each space in this unit looks onto a private courtyard.The warehouse, a separate building in the rear connected bya link with the office wing, is of quality and detailing to be compatiblewith the office wing. This warehouse is designed forstorage, display during trade conventions, and for shop work.ARCHITECTURE/38AREA:LOCATION:CONTRACTOR:DATE COMPLETED:Office and link: 3,900 Square FeetWarehousez 10,200 Square FeetTower Drive, Greenville, South Carolina(This is the drive approaching the towerthe Greenville Municipal Airport.)Triangle Construction ComPanYGreenvil le, South Carol inaNovember, 1965of

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HENRY K. SPIRESFLOOR SANDING COMPANYFloor Rcfinishing Spccioli stsEsiimotesChccrfully GivcnWirhour ObligotionSotisfoction ls Our Motto254-4283805 S. ProspcctColumbio, South CorolinoAPrPril0&c0IMPAilYWATER MATNSSEWER LINES AND SYSTEMSLAGOONS FOR CO MME RCI AL CONST RU CTIONTHRIFT BROTHERSLAN DSCAPING - GRADIN GEXCUV ATIN GTelephone 617-2353P. O. Box %Atlonto HighwoyWesiminster, South Corol inqE. H. BRAZELL & SONSSTEEL CONSTRUCTION CO.Wclding & Crqnc ScrviccStructurol Stccl ErcclionHondling of Hcovy MochincryColl 252-%254000 Rivcr DrivcColumbio, South CorolinoSATIERFIE|.Dco]rsrRucTl0ll c0M PA}|Y,l}|c.I23 S. MAIN STREET -E ASL EY, SOU THPHONE 859-5714CAROL I N AGEN ERAL CONTRACTORPHONE BA 3-850t - P. O. BOX 279GREENWOOD, SOUTH CAROLINATEAM UP WITHr'rlj.lROOF TRUSSESEXTERIORWU Sn'ftonoCOMPLETE COMPONENTSMADE TO SPECIFICATIONS FOR THEBUILDING TRADEStructurol SteelOrnomentol lronBor & Longspon JoistsMiscelloneous lronMetol Windows, DgorsBuilding SpecioltiesGoldsboro, N. C.Grey lron ConstructionCast ing sSince l8g5c0]|/|P0illEillTs ncb;,/ 366-7214Authorized - LicensedSANFORD TRUSS FABRICATORSRIVERVIEW ROAD - P. O. BOX #IROCK HILL, SOUTH CAROLINAARCHITECTURE/41

BROWN R. BOWIEIN S U LATIONAWNINGSS/DIN6STORM WINDOWSCALL 233-2047 ot 239-7429P. O. Box 3822lfi) Burgess Avenue, Sons SouciGreenville, South CorolinoL B INSULATING COMPANYINSULATION MATERIALS -WHO LES ALESERVICE AND SALESTef ephon e 782-48163703 Fine Belt RoodColumbio, South CorolinoSPARTAN BURG CABIN ET SHOPCabinet MakersCommercial Cabinet WorkSpecialty Kitcben CabinetsR. K. Sloan - OwnerTelephone 583-75042155 Pine Street ExtensionSporionfurg, Souih CorolinqMc Devitt & StreetCompanyGENERAL CONTRACTORS505 Builders BuildingCharlotte, North CarolinaOaer 35 Years Continuous Experience ittGeneral Construction in the Soutlrcast.LUSTEROCKOFSPARTANBURGMarble and Marble ProductsIneased In Chemistry's FinestIelephone 585 -50T5244 Ezell SlreetSparlanburg, South CarolinaCAMPBELLLIMESTOI\ECOMPANYFor Your Crushed Stone in thePiedmont AreaPlants:IIBERIY,5.C.BI.ACKSBURO, S.C. PAC()IET, S.C.SOLON D.SCRUGGSMANU FACTU R E RS' AG EN THEATING EQUIPMENT - PLUMBING FIXTURESQUALITY NAMES AND BRANDSFOR TH E BUILDING INDUSTRYTelephone 583'9508P. 0. Box 2336Franklin StreelSparlanburg, Soulh CarolinaARCHITECTURE/42

GRICE CABINET WORKSOFFICE FIXTURES - CABINETS . SCREEN DOORS3t4 Hornpton Avenuc NorthAikcn, South CorolinoLYNWOOD M. RABONCommcrciol Building7229 Hilo StreetColumbio, South CorolinoDEBERRY-TVINDHAME L ECTRICAL CONTRACTORSResidential Commercial Industrial700 Grcgg Avcnue - Phone t O 2-5971Florencc, South CoroJinoCAMPBELLIil.t coilPA]tYr TERRAZZO SERVING THEo CERAMf C ondRESf LIENT TrLES OVER 40 YEARSPI E DMON T AR EA277 West Coffce Diol CE }{,l8f'Greenville, South CorolinoCASHIOil ETTCTRICIAilSlllc.Electrical ContractingElectric HeatineE. L. Coshion Eddie WilliomsAL 2-4016E. L. Coshion, Jr.3415 Moin StreetColumbio, South CorolinoARCH!TECTU RE/43

DAYISR00H]|G coilPANY308 E. Pine StreetPhone MO 2-3301Florence, South CorolinoGREENFI ELDC ONSTRUCTION C OMPANYlll Cleorwoter RoodBel vedere, South CorolinoR ESIDENTI AL CONSTRUCTIONA SPECIALTYJ. W. CARROTRuilding ContractorCONIN,'ERCIA L -P. O. Box74RESIDENTIA I-Phone 88?-2257Meggett, South CqrolinoSAVINGS FOR YOU BUILDERSl. In Time2, In Motcriols !. In MonpowerSELL THEsAvlNGs!FOR THE FINEST IN WOOD FASTENINGSWE USE TECO TRUSSESCt^n;rt^*w---, P""-t"35 Yeors Experiencev coMMERCIAL\/ TNDUSTRTALV RESIDENTIALFrce EstimolesATTAS I.UiIBER COilIPANYATLAS ROAD - COLUMBIA, S. C. -PHONE AL 3'9179It0 Reidville Rd.Spailanburg, S.C.Don'l look llow, BulYour Blacklop Pavemenllleeds Jennile J-16!CUSTOM-MADE TOPSforCABINET TOPSTABLE TOPSResidential CommercialIndustrialOLD LAUREN5 ROAD P. O. BOX 484MAULDIN, SOUTH CAROLINA$^sIE**ffiAffiNATEsARCHITECTU RE/41JENNITE COMPANYOF SOUTH CAROLINAJENNIT E PAVEMENT SEAL ER"Aspbalt Sealer lot the Paue ment of Today"R ESIDENTIAL _COMM ERCI AL _INDUSTRI AL USESP. O. BOX 1777SPARTANBURG, SOUTH CAROLINA

WAY}IERBROS., IJ{C.HOME BUITDERSTEIEPHONE 2 32.4568G R EE}IY I[[ E,s. c.tTttKERsoilHEATING&ArR CoilDrTro]ill{cc0ilPAt{YRESIDEN TI AL AND COMMERCIAL.SALE.', SERVICE, AND INSTALLATIONSTELE PHONE 328-I8I8330 SOUTH YORK AVENUEROCK FIILL, SOUTH CAROLINAASHEBRICK COTIIPANYCTARK & COfrIPAl{YSPECIAL BRICK FOR CAMPUS CENTERONLANCASTER CAMPUS - UNTVERSITY OF SOUTHCAROLINA . LANCASTER, SOUTH CAROLINATELEPHONE 283-2036VAN WYCK, SOUTH CAROLINABUtrDt]to suPPilEsSERVICE TA THE BAILDENSResidential - Commercial - Industrial ContractingPhone 9$-2A4L - P. O. Box 488HAMPTON, SOUTH CAROLINAWhot'sUnder Foot Does Count--.THIS YOU WILL REALIZE WHEN YOU SEEFLOORS EXPERTLY FTNISHED BY -HIOTT'Srt00R FliltsHlNGc0trtPAilYTELEPHONE 559-9565ROUTE #3 . STAFFORD HEIGHTSJOHNS ISLAND, SOUTH CAROLINAEIECTRICATHERTOl{* TNDUSTRIALINSTA& RE* COMMERCIALFree EstimatesTELEPHONE 583_0157COilPAilYLLATIONPAIRSExperlence Since tg45P. O. Box 2612 - t05 Shop SrreerSPARTANBURG, SOUTH CAROLINAARCHITECTURE/45

GEORGIA YIIRITITDBRICK AND CTAYc0.P. O. BOX IHARLEM, GEORGIAFAPCOFlowertown Aluminum ProductsComPanYP. O. BOX 6t2SUMMERVILLE, SOUTH CAROLINA\l/, 0. 0Rtt}{PtuMBtlt0 & HtAIlllG c0.P. O. BOX l5l2TELEPHONE 148.5626MYRTLE BEACH, SOUTH CAROLINA//*c0ilsIRUcIl0ll)- c0tPAilY, ilc.TrrnarrePo%sP. O. BOX 313 - PHON E 448-3961DEALER OF AMERICAN BUILDINGSDIAMOND SWIMMING POOL COMPANY, INC.6405 Comden RoodColumbio, South CorolinoDOYERETEYATORCOilPANYSPECIALMILLWORKCOMPAI\YANY AND ALL TYPES OF MILLWORK"lf it's made out of utood, cali us"e Schoolso Churcheso CobinetsPhone 787.12161313 E llcrbe StreetCOLUMBI A, SOUTH CAROLINAARCHITECTURE/46{35 Morehead AvenueOreensboro, ]lorlh Carolina

{ J,,\I;S--/*t!,..\q.}frffi:#.Dt, and Mrs, Marion 0. Vanfossen'sOreenville, South CarolinaCroig ond Gouldcn, AIA-ArchitectsGrecnvill e, South CorolinoResidenceSoulh Carolina AID Design Citation 1966ARCHITECTURE/47

iIItl-2 j tr**^.,T-=T t:"tLI I: -i I-ijDrN NG RooMr-lS TL DYMASTERBEDROOMUPPER FLOORPhotos: Gordon SchenckThis residence is located on a rolling, wooded site and isonly barely visible from the street in the summer. Wood shinglesand brown brick make the house blend into the landscape duringall seasons.The owner and his wife, both young university professors,wished to have a house with large glass areas opening onto thesite but they also desired privacy. The hooded overhangs are thearchitect's solution to this problem. Every possible tree andsapling was saved and the grounds were left with natural growthexcept for small cultivated areas around the entrance.The plan is a high ceiling cross with corner elements oflower ceiling heights. Variations in floor levels and ceiling heightsgive each room different characteristics. All major rooms open tothe site .or to decks. A large stair in the center of the houseconnects the lower level with the upper floor.Financing regulations required that bedrooms be developedon the lower level, which was to have been left unfinished exceptfor the Rathskeller.The cost of the house was much lower than normal forcustom designed houses.Furnishings are rather scanty at this time.AREA:CONTRACTOR:Finished ?r€?s: 2,727 Square FeetUnfinished areas: 627 Square FeetDecks:DATE STARTED: JulY, 1964Construction, Inc.Easley, South Carolina272 Square FeetDATE COMPLETED: June, 1965LOCATION: Hathaway Drive is in the southern portion ofStratford Forest near Furman University.ARCHITECTURE/48

ARCHITECTURE/49

The Foster Student CenterAT NORTH GREENVILLE JUNIOR COLLEGE. BUILT BY .SHERTIIAilCONSTRUCTIONC0ITIPANY, lJ{C.TELEPHONE 277.0060P. O. BOX 844 PIEDMONT HIGHWAYGR E ENVILL E, SOUTH CAROLINAs0xtEllGt & SUPPTY C0IrlPAllYJULIAN L. SOXIRA CLAYTON sOXTELEPHONE 794-2253P. O. BOX 58twEsT coLUMBIA SOUTH CAROLTNAAll Typcs OfCHAIN LINK FENCESQuality Material Unsurpassed Workmanship"Charter Member of tbe QUALITY SEAL PROGRAM of tbeCHAIN L/NK FENCE MANUFACTURERS INSTITUTE.''PATTIIETTOWATERPROOFII{G & SEALI]{Gc0ttlPAl{YCOMME RCIAL -IN DU ST RI ALW ATERPROOFIN G AN D S E ALINGTELE PHONE: CHARLESTON - 714-5129MUNICIPAL AIRPORT . CHARLESTON, S. C.MAILING ADDRESS . P. O. BOX I98ROWESVILLE, SOUTH CAROLINAHUGH ROBINSONTILE COftIPANY,I1{CORPORATEDTILE.TERRAZZO.MARBLETU FF.LITE EXPOSED AGGREGATESPECIAL FLOOR TOPPINGSPHONE 256-6339 . II14 COLLEGE STREETCOLUMBIA, SOUTH CAROLINANATIONATA[UtrllNUIn C0ilPANYFORTROOTIilG & SHEETilETAt WoRr(s21 HOUR SERVICESTORE FRONTS - MARQUEESROOFING . AWNINGS . SCREENSALUMINI.JM ARCHITECTURAL BUILDING PRODUCTSPHONE 256-886722OO MAIN STREET . COLUMBIA, SOUTH CAROLINAROOFING . HEATING E, SHEET METAL FABRICATORSINDUSTRIAL - COMMERCIAL . RESIDENTIALTELEPHONE 773.9391I4 WEST OAKLAND AVE. . P. O. DRAWER I4O7SUMTER, SOUTH CAROLINAARCHITECTU REl50

LAXTOI\Construction ComponyKINCAIDENGINEER, INGCOMPANYBox 9086Charlolte, llorlh CarolinaPost 0ffire Bor 507Gostonio, llorth CorolinoSANDERSGIASS C@MPANYSouth Carolina's Only Leaded Glass Company*Maintenance *Fabrication *RepairSERVING THE ENTIRE STATEPhone 773-8033 l3-15 Hompton Ave.SUMTER, SOUTH CAROLINAMARSHAttCONSTRUCTION COMPANYRoute 3 283-4504RESIDENTIAL AND COMMERCIALCONSTRUCTIONLoncoster, South CorolinqSOUTHEASTER}| COI{CRETEPRODUCTS COMPAI{YcoilcRETE Btoct(- BRtcKPIPE- SA]ID-STO]IERA]ICH ROCK_ DRAI}I IILECIECKLEY & McOEEll{c.General ContractorsPrecast & Prestressed ProductsALL TYPES CONCRETE MASONRY UNITSP. O. Box 104 . Phone 794-7363CAYCE, SOUTH CAROLINABox 51 4 - Phone JE 4-5580()RA}IOEBURO,S. C.ARCH ITECTU R E/5I

f:f' , I';r ?1)|...\ti-"*l.:'"t?*Ya:l',.t.r,t rlr{*rl'' .'tu,i1t'i .. :T ". :'r*s+-T------e.*s-,-aFr'11,T4*'?4"ij*.a,-s'*"Y ==\--\ ,_GARCHITECTVRE/52

.GEORGE A. REIT)CONTRACTORRESIDENTIA L _ COMMFRCIALBUILDINGll ishwoy 72Clinton, South CorolinoBEN T. RABONCONTRACTORR ESI DENTIAL CONSTRUCTIONTELEPHONE 7 82-0464L623 Gamewell DriveCOLUMBIA, SOUTH CAROLINAHlLToilEleclric ComponyWe Specialize ln RestorationOf Old And Historical BuildingsAnd Homes,9 LinguordCHARL ESTON, S.C.GENTRAT SUPPI.IESYour Every Need In BuildingAnd Construetion SoppliesB[A}IKEilSHIPEI.ECIRIC SERVICEQ" o/it y on J SnruicePHoil E 593-g4t 7439 Union Sl. Sporlonburg, S. C.107 Monlana Avenue0REEilVtt[E, SoUIH CAR0UilADMujr:: ::S;l: :trCk,cERAtilCS, ll{C.{t,li:.rij:l::ltif,;:,'1'l't.,:..1,,*,i:..q:iS,;, ''E:].i:*ri:!ti:Telephone Company plays in thelife of South Carolina and the Nation?Here are some things it does:o Pays good wages to its employeesthat is spent in the employee'shome town.-moneyr Pays large amounts in taxes tbatgo to support government, eoucationand public institutions.o Providcs the best possible telephoneervice at the lowest possible cost.Accepting the responsibilities ofcitizenship, we believe, is an importantpart of good telephone service.Southern BellA 0oodCitizen ofSouthCarof inaSUiIfiIERYITTE BROWJ{,RED Al{D BUTF BRICKDiol 873 -9784P. 0. Bor 755Summoryille, South CorolincARCHITECTURE/53

H. R. l0Hl{s011COilSTRUCIIOil COMPA}IYl}|c.Box 350MONROE, NORTH CAROLINARoberl A.ConslructionWstrtmtWoodsCo., Inc.tor Homes of 0ualilYResidenlial 0I Commercial BuildingHilton Head's tirst Resident ConlraclorPALMETTO BAY ROADHILTON HEAD ISLAND, SOUTH CAROLINAGOLDEN ANDERSON VALVE SPECIALTY CO.VALVE AND PRIMER CORPORATIONBLACK, SIVALLS AND BRYSON _ CONTROLSJORDAN CONTROLS. INC.MCALEAR VALVES - STRAINERSOIL DYNE, INC.PENN METER COMPANYRELIANCE INSTRUMENTS MFG. COMPANYREPRESENTED BY:RAY STT]RGILLAND ASSOCIATESPhone 399-6962Box 10561 Chqrlotte l, N. C.WALLACECONCRETE PIPE CO.PHONE MO 2-2426 - P. O. BOX 207FLOR ENCE, SOUTH CAROLINA30T LINCOLN ST R E ETCO LUMBIA, SOUTH CAR OLINAADDITIONS, COMPLETE HOME BUILDINGWE SE LL AND INS T A LLSEAMLESS DURESQUE FLOORSFREE ESTIMATESTIIIRACTE FTOORSOF COIUTilBIAFronchised DeoletFor Torginol Duresque Seomless Floor'PHON ES 794-3091 & 791-58862220 TAYLOR ROAD CAYCE, SOUTH CAROLINAilcC0YVATERPROOFINGCOMPAIYYItesirlentinlC'otnnie'rcial IndustritillB Years Experience and Servieein Greenville County3l Augusto Street -Telephone CE 5-6413GREENVILLE. SOUTH CAROLINAARCHITECTURE/54

SHANDONELECTRIC COMPANYCommcrciol & lndustriolContructorsPhone 254-1671I t l2 Bryon Sf rcctColumbio, South Corolino5ptlrlqnInsulqtionCompqnyll00 Union StrcetSporlonburg, South CorolinoDOC tAYTOl\DRY WALLCONTRACTING OF QUALITYTu lone Ave.Phone 246-2371Greenville, South CorolinoTOM JONESCONCRETE COMPANYDriueways - Patios - SidetualksParking LotsResidential & CommercialTefephone 787-7217510 Byron RoodColumbio, Souih CorolinoR. H. ltrl00lllsCOMPA}IY3323 WHITEHALL DRIVECHARLOTTE, NORTH CAROLINALAKEYConstrrctionCompontI74 GUM BRANCH ROADCHARLOTT E, NORTH CAROLINAManufacturers OfELECTRICALTRACTION&HYDBAULICPASSENGER'&Fn,EIGI{TELEVATORSDUMBvtIAITEn,SI{OME &INDUSTRIALLIF'TSNOMRAHCONSTRUCTION COMPANYRcody Mixcd ConcretcSond-Stonc Jrrlortor Mi xAncel Hormon, OwncrPhonc 794-51fi220 ScnnWcst Columbio, South CqrolinoPaul LumpkinCompanyManufacturerst AgentConstruc tion Materia ls702 Builders BuildingChqrlotte, North CqrolinoE. L. JONES & SONtNc." Esrqblishcd I952"Butler Metul BuildingsCommcrci o l -lndu stri qlond Community BuildingsPhonc 244-4428Routc 3Old Sportonburg HighwoyToylors, South CorolinoR. B. PONDCONSTRUCTIONCOMPANYRurol Route #5Tcf cphon c 393-837Dorlington, South CorolinoCOTPttrE ETGI]IEERI]IGtlilr Pulflilile ttctuTtEsIO TSSFT YOUIil YOUR YERTICTTTRTTSPORTTTNT ffiEDS.Main OfficeGREENSBORO, N. C.Branch OfficeCHARLOTTE, N. C.AgentsHOUSTON, TEXAS.l't*RICFIMOND, VAARCHITECTURE/55

EDWI]I C. BOYTTTE& s01lP. O. Box 10582Chorlotte, North CorolinoHAROLD ROBINSONCONSTRUCTION COMPANYRESIDENTIA L ANd COMMERCIALCONSTRUCTIONTELEPHONE 662.4354416 JEROME STREETFLORENCE, SOUTH CAROLINADAVID R. SilIPESCo n t, acto,LAURENS, S. C.CHARTESTO}IACCoU$lCAtCORPORATIO}IsArEs &Our BusinesssN 3-1251177 ST. ANDREWS BtVD.CHARLESTON, S.C.fl-ilffUMIstRffi'"fs QuietWILTIAMSSALES COMPANYINCORPORATEDTTRGUSO}IPaint, DecoratingCommercial. Industrial. Res identialRA 3.8 67IHARt tST0]1 , S0UIH CAR0Ll]lAGreenvilleTextile Shop, lnc.LUMBER - PLYWOODMILLWORKBILL JENNINGSBOYD HAMMERDAVE SATTERWHITEJAKE CROMERHAROLD TROUTMANTOM SAILORSlndustriol Sheel tetol WorkDesign FobricotionPlons ond SpecficolionsV/E ARE AS NEAR TO YOU-AS YOUR TELEPHONECALL THE LUMBER NUMEER . . .775-lt3lP. O. Box 845 Fulton St. SUMTER, S. C.Tef ephone 244-T191 0ld Rutherford RoodP. 0. Box 6045, Stotion BGREENVILLE, SOUTH CAROLINAARCHIT ECTURE/56

3 Bedroom Brick Home 0n Your Lot!Completely Finishcd!oHordwood Floors rWolk.ln ClosetsoCeromic Tilc BothoVinyl Tilc Floor ln KitchcnrPlcnty Of Oursidc And Insidc StorogcMcny other models to choose from or will build from your plons.All Bullt Under F.H.A. Speciflcotions3902 ABINGDON RD. COLUMBIA, S. C.PHONE AL 3.5272J&PCONSTRUCTION COMPANY.--lr.rz?tr-6l-FtfiIllrtlnS0Re.lyrlxEnHOilEHEATIilG Al{D ESUIPTITEI{TC0trlPAt{YRE.SID EN TIAL - COMME RCIAL H EATIN GInsulation - - - Bloutn - In Or Batt TypeCalI Us For EstimatesPhone 332-7635 - 1106 5rh SrreetHARTSVILLE, SOUTH CAROLINAFRAI{K P. GARYAIR CON DITIONINGHEATIN G 6 RE FRIGE RATIONSALES & SERVICESPECIALISTS INo Commerciolr Res identiolo IndustriolWE SELL & SERVICE COMFORTRENT COMFORT TOO!(Spartanburg's Oldest)582-0796800 Howord Street - Spqrronburg, South CorolinoSOUTHERN COilTORTOFCHARIOTTT, INC.P.O. Box 2189Chqrlolte, N.C.SPARTANBURGHEATINGI1{CORPORATEDCOMMERCIAL . RESIDENTIAL - INDU.'TRIALHEATING INSTALLATION AND SERVICEPHONE 585-764I - I05 JASMINE STREE rSPARTAN BU RG, SOU TH CAROLINAHAVE SUMMER FUNIN YOUR OWN BACK YARDWITH A CUSTOM BUILTCRYSTAL BLUE SWIMMING POOLANY SIZE . ANY 5HAPE . FINANCING AVAILABLEALL FIRST QUALITY FEATURES:. Concrete & Steel o Side Tile Plasrer CtmpleteReinforced o Sand & Gravel FilterStructure o Vacuum Cleanero Vhite Marble o SkirnmerPlastice 3Ft. Valk& l0'patioo Chrome LadderOn EndCRYSTAL BtU EswtfnmtNG Poor cornPANYTELEPHONE: AL 6-4491 OR AL 4-2031I312 DENNY ROAD - COLUMBIA, SOUTH CAROLINAARCHITECTURE/57

A. Z. PRICEAI\ t)ASSOC IATESINCORPORATET)Plumbin 9*lcoting.Ai r Condition ingPhonc 376-2662230 Pork RoodBox 3545Chorlottc 3, North CqrolinovAu0H}{'sG,'Jinv(rn€,L*taratin V Lo .Grodi ng-C I corin g-Lond scopin gFrcc EstimolcsPhonc 235-6379Duvoll DrivcGrccnvi llc, South CorolinoMURRAYSAND COMPANYSAND - WASHED . WHOLESALERAPID SERVICEPhone 723-8523Route #l - P. O. Box246Summerville, S. C. 29483ComplimentsSOUTHERN HEAT PUMPINCORPORATEDStcwort.Womcr ProductsDistributorll50 Monning RoqdSumtcr, Sourh CorolinoW. ALVIN PHILLIPSBUILDER & CABIN ET SHOPCuslom Built CobinctsForKi tchcn s-Storcs -Of fi ccs -School sFurniturc.Built-lnsTcfephone 244-4724Rouic 4Old Spo*onburg HighwoyToylors, South CorolinqPOUND ROOFING CO., INC.Rcsidcnriol & CommerciolRoofin g-Si di ng-ln su lotionBondcd & GuoronteedEosy Tcrms-For Frcc EstimotcsDiol 822-5549Niehts 824-5902John H. Pound, Owncr533 Edseficld Rd.Bclvcdcre, South CorolinoREVISNURSERY & LANDSCAPINGNurscry licms - Plonts - TrccsLondscoping ControctorsTelcphon c 877-2724Wodc Homplon BoulcvordGrccr, South CorolinoJAS. P. McSWEENYFLOOR COYERING & SANDINGStylon Ccromic TilcArmstrong ftoductsPirsburgh PointsFloor Sonding & ScrviccTclephon c 877 -7087305 South TrcdcBox 654Grccr, South CorolinoBRAZELL BROTH ERSPAIN TING CONTRACTORSPoiniing Experts-Re-RoofingOvcr 28 Ycqrs ExpcrienccTclcphon c 765-2309%27 Mi llwood AvcnueColumbio, South CorolinoCHIPTEYPAVII{O COMPA}IYNtN^?ERrsASPHATI PRODUCISFree EstimatestTlttlsco]tsTRucTlo]l c0HPA]lYRoad N-orkGradi.g &Bui ld ing ContraetorsALL HOURS DIAL 652-7112QUINBY ESTATES - FLORENCE, SOUTH CAROLINAI04 TTDDTR ST.DARLlllGr0ll,ARCHITECTURE/58

JOHN H. SEWEttHeating - RoofingA ir Conditioning ContracrorsSheet Metal ContractingSportonburg, Soulh CorolinoGASIOII IA PLUTBIlIG& HtATlllc c0., l]tc.Box 2247Wesf StotionGostonio, North CorolinoF.}|. THOMPS()}Illlc.Box 1171Chorlottc, Nortfr CorollnoVAUGHN E COfiIPANYConstructionIndustrial Supplies & EquipmentFasting Devices-Concrete CuttingDrilling Equipment271 Eisenhower Drive232-6448Greenvi lle, South CorolinoILMORECONSTRUc'TIONCoMPANYT tNC.PAVING COIITRACTORStpaffi,hg* NleltSince 1927lll South ForestSportonburg, South CorolinoR. E. KIRVINLU IYIBER CO'NPANY, INC.P. O. Box 98Telephon e 452-2221Pinewood, South CarolinaED\i/ARDS HEATI}IO &SHEET MTIAT WORKSwAo0ltERc0]tsTRucTt0lt c0.Heating Sales & ServicePhone 327-7384l2A9 E. Block StreetRock Hill, Sourh CqrolinoP. O. Box ll27Solisbury, North CorolinoC ROC I(ERPTUTIBI]IG & H EATI]IGR. F. D. #l - Ph. 439_3824}YELF ORD, SOUTH CARO LINABill Crocker, Your Dependable ManFor Plumbing & Heating SeruicesADAlt|Sil.tcTRtc c0]t|PAt{YPost Office Box 958R EIDSVILL ENORTH CAROLINAGENERALSPECIALTIESBox lll3Phone 375-1429Chorlotte, North Co ro linoDttt0NSUPPTY COilPAlIYBox llllRoleigh, North CorolinoB. 0. SimpsonBuilderCOMPLETE REMODELING2E Lee SireetRock Hill, South CorolinoSHTTBYCO}ICREIT PRODUCTSBox I l2Shelby, Norrh CorolinoARCHITECTU RE/59

C. L. BENTON & SONS, INC.Groding-Top Soi l-Eorih MovingLondscopingSitc PrcporqlionTclcphonc 4184t#,638th Avcnuc NorthMyrtlc Bcoch, South CorolinoJ. M. McCRAVENPAINTINGAll Typcs Poiniing-Brush-SPrcy"Big enoagb to sente Yousmall enougb to aPPrecidte yoarbasifless,"Tclcphon c 547 -2768Highwoy 160 North-Routc IFort Mill, South CorclinqATLASSUPPLY COMPANYP. O. Box 3060Winston-So lem, Norlh CorolinoOWENIRON & FENCE COMPANYFancing For Commcrciol'RcsidsntiolAnd lndustriol InstollqtionTelephone 354-6082P. O. Box 94 . Longsfrcct StrcctKingstrcc, South Corolinonlowlloll'sCABI]ITT SHOPCABINET MAKERS5639 PULLIAM AVENUECHARLESTON, SOUTH CAROLINAA. C. WILSONASPHALT COMPANYDrivcwoysPorking Arco sHcovy GrodingTop SoilTclcphon c 2t6-38413 Wcst Mqrion RoodGrccnville, South CorolinoSHERWIN-W IL LIAMS COVisit Sherwi'n-Willi'ams for thelatest i.n paint and wallqoqer213 Colbsc St. cE 5-3151Grccrrvi llc, South CarolinoAYERYtutBtR cotPA]lYBUILDING MATERIALSGENERAL CONTRACTORS2OT SOUTH HARVIN STREETSUMTER, SOUTH CAROLINACUDDSHEEI MEIAT COMPA]IYSheet MetalHeating and Air ConditioningInstallations and ServiceROUTE NO. 4TELEPHONE HA 7.3310UNION, SOUTH CAROLINANCNOTGAROLINAMARII}I & CHARPIIIOBUI[DERSDistributors of ACROW EquiPmentREN IA IS-SU BCON TRA CTING -SA LESPhone 523-782845t0 South BoulevordP. O. Boxl053Chorlottc, North Corolino302 MIMOSA DRIVEGREENVILLE, SOUTH CAROLINA"Quo/tty in Srnry Wry"Finer Homes With A D.istinctioe QualityA RCH ITECTU RE/60

H ERftIA NERECTION COtIIPAl{YPost Office Box 1803Hickory, North CorolinoEDWARD McCRADY COMPANYMANU FACTU RERS' AGENTSEDWARD McCRADYTELEPHONE CE 5.9608I07 STOKES BUILDINGGREENVILLE, SOUTH CAROLINAKE ]IIHU}IGERPIttER CO.HcotingAir CanditioningCommcrci q I - Rcs i dcntio Ilndustriql214 Dorlington AvenucTcf ephonc 332-7782Hortsvillc, South CsrolinoORAHAMC0]{SIRUCIIo}{ C0"P. O. Box 1767High Point, North CorolinoCROSBYSTIEET METAL & ROOFINGWORKSAnything In Shect Mctol Worklndividuol AttentionTo Eoch Job747 -15442757 Spruill AvcnucChorlcston, South CorolinoLANIERCONSTRUCTIONAN D HAU IING CO.Aspholr DrivewoysPorkin g Arcqs- Excovolin gFill Dirt & StoncI00l Stodium RoodPhonc 254-6501Columbio, South CorolinoDOSS REATTYCOMPANYQuolified ReolforsBuilding ConstructionReq I EstotcLokcview Blvd.Hortsville, South Corolinoc.D. sPl]l0tERc0]lsIRUCIroil coMPAilYDevclopers of Drcxel Lokc HillsWindsor Estotcs, Woodfield PorkEostwoy Po*Columbio, South CorolinoC]|APII{REATTY CO]YIPAI{YWATERF RON T SPECIALI STS?54-3311Chopin, South Cqrolinol. c. R,.CORPORATIONPAUI S. OLIVER, INC. *Sandblasting and CoruosionSpecialistElectricol Contrqctingond Electric EngineeringWhite Horse Shopping CenterPhone 235-9687P.O. BOX 343GREENSBORO, N.C.P. O. Box 8632, Stotion AGREENVILLE, SOUTH CAROTINAARCH ITECTU RE/61

LANIER HEATINGAND AIR CONDITIONINGCOMPANYRcsidcntio l -Commcrci o | -lndu stri olWcothcrtron Hcot PumpsGcncrol Elcctri c ProductsTef ephonc 669-7642162 S. Coshuo DrivcFlorcncc, South CorolinqRUSSELL D. WARRENBUILDING SUPPLIESSupplics For Thc Building TrodcsLu mbcr- Pq i n t*l o rdworeTclcphon c 562-2511P. O. Drowcr 19Willioms, South CorolinoINMANH EATING & AIR CONDITIONINGCOMPANYRcs idcntiol ond Commcrci ol Scrviccond lnstollotionTclcphone GR 2-9606I8 North Howord StueciInmon, Sourh CorolinoTANN ER-WOMACKCONSTRUCTION COMPANYGroding & ClcoringPovi n g-Strccts - Roo dworkCurbing & DroinogcTclcphon c Tl2-3575889 Gordcndolc DrivcColumbio, South CorolinqD.W. CROSBYRcs i dcnti ol -Commcrci o IE lcctricol ControctingTcfcphon e 538-8727606 Otis RoodWoltcrboro, South CorolinqALYIN GILREATHINSULATING COMPANYResidenti ql -ln su lqtion-Roofin gHcoting"Oldest Conhactor in UPPer S. C."Ovcr 17 Ycors ExpcricnccTclcphonc 233-43743 Cotccchcc AvcnucGrccnvillc, South CorolinoBAROERc0]lsIRUcIl0ll c0,, lllc.P. O. Box 30|rloorcsvi llc, North CorolinoJ. D. RUFFSWIMMING POOL COMPANYRc si dcniio | -Commcrci ql -Clu bsChcmicols-EquipmcntScrvicsTclcphonc 253651616ll Hollywood DriveColumbio, South Corolinoc. M. IYAIS0]|Custom-Made Aluminum Starm Doors,.Aluminum Screens, and WindousW'eatberstrippingSeraing tbe PublicFor Ouer 25 Yearc608 Grove RoodTefcphone 235-2994Greenville, South CorolinocovltCOMPA}IY129 River Street - CEGreenville, South4 3-4515CorolinoCOMMERCIAL &RESIDENTIATCONTRACTINGPhone3 49 -267 |COKER,Building & SupplYTURBEVILTE, SOUTHCompontCAROLINAARCHITECTURE/62

BURNSSHEET METAL WORKS, INC.Indusiriol Shcct Metol ScrviccMsrql Fobricotionond Conttucting1204 Donoldson CcntcrGrccnvi llc, South CorolinoTcf eplron e 277 -1674Mqil: P. O. Box 142Mouldin, South CorolinoDARGAN.VAUGHNCONSTRUCTIONCOMPANYIndu striql BuildingMoinlcnqnccTclcphonc 585.8330420 Union StrcctSporionbutg, South CorolinoTODDELECTRIC COMPANYINCORPORATEI)I t6 Buildcrs BuildinsChorlotte, North CorolinoCECI L E. LUCASGENERAL CONTRACTOR, tNC.Gcncrol ControctingRcmodcling-Rcpoi rs -Con stru ctionTclcphone 253-8I83500 Gcrvqis StrccrColumbio, South CorolinoFAU LKN ERWELL DRILLING COMPANYAvcrogc Wcll Complctcd Inl0 HoursFost Roiory McthodPump Solcs ond ScrviccTclcphonc 5856545I25l Boiling Springs RoadSportonburg, South CorolinoMoil: P. O. Box 48Smyrno, South CorolinoSANDY BLAKEI{BYPLUMBING &WELL SERYICERcsidcnti ol - CommcrciolPhonc 332.91882035 6rh SrrccrHortsvillc, South CorolinqSMITH'SREADY MIX CONCRETE COMPANYQuqlity ond ServiccOur Plont Mixing processInsurcs Accurqlcqnd euolity ControlTcf cphon e 332-g401P. O. Box 2lSwift Crack RoodHorisville, South CqrolinoP. E. COLLINSELECTRIC COMPANYlndu stri ol.Commcrci o IElcctricol ControctorsPhonc 244-55%16l0 N. Plcosoniburg DrivcGrccnvi llc, South CorolinoWINSTON DOYLE SMITHCONTRACTORSHomc BuildingQuolity ControctingTclcphoncsOfficc - 439-329sHomc - 439-2199128 Eosr Moin SrrcctDuncon, Sourh CorolinoI'{ln'f til0T0tfConcrete K"oJy //l*"J2 PLANTS CONVENIENTLYPlont No" l. Locoted in CityDiol RAymond Lggl4LOCATEDPlont No. l- Loccted in Novy yord SectionDiol SHerwood 4-264027 6 EAST BAY CHARTESTON, S. C.EI.ECTRIC SUPPI.YC01'lPAlfYBor 906lTilmington, ]forfh CorolinoARCH I TECTUR E/63

WARilERSw. D. R()Blilso]lPUMP SERVICE ETECIRIC COMPA}IYRESIDENTIAL & COMMERCIALFAIRBANK"OX,,@305 DAVIS AVENUE . PHONE BA 3-5782COMPLETELINEoFPUMPSANDWATERSYSTEMSDEMING PUMPS g WATER SYSTEMSGREENWOOD, SOUTH CAROLINAAttcRAFISIEET COMPA}IYI}ICORPORAIEDSTRU CTURAL STEEL FABRICATORSBUILDINGS . BRIDGES - STEEL PRODUCTSD ESIGN ERS . FA B RI C A7O RS(OF F sUMTER HIGHWAY BEYOND VA HOsPITAL)T E LE PHONE 787 -5915PLANTERS ROAD . P. O. BOX 5292COLUMBIA, SOUTH CAROLINAJAMES E. OWENSCONSIRUCIION COMPA}IYIIICORPORAIEDGENERAL CONTRACTORS E' STJPPLIERSArR coNDrrroNrNG;'"IlfflEN uNlrs BYGENERAL CONTRACTORS FOR.THE NEW"?i'J#l;?HH''RESIDENTIAL & COMMERCIAL CONTRACTORSPHON E 148.7197 - 5T2 WEST BROADWAYMYRTLE BEACH, SOUTH CAROLINAARCH ITECTURE/64COMMERCIAL . INDUSTRIAL - RESIDENTIALELECTRICAL CONTRACTORS2821 RIVERS AVENUE PHONE 747-2222CHARLESTON, SOUTH CAROLINACOMPLIMENTS OFc0ttuM'sTUMBER MILL,INCORPORAIEDWHOLESALE LUMBER SUPPLIERSTELEPHONE 584-3139BARNWELL ROAD . ALLENDALE, S'C'c0tillls coNsIRUCllollCOMPANY, IilCORPORAIEDBUILDING CONTRACTORSQUALITY HOME CONSTRUCTION OUR SPECIALTYKINGSBERRYb4rdHOME$flBUILDERlill ?nd. Avenue, North ' Telephone 448-5711MYRTLE BEACH, SOUTH CAROLINA

GREE}:WOODI}IDUSIRIAT EARIH MOVIilO COilIRACIORSDl00t1{0 - ExcAvATl}10IilDUSIRIAT AND COMMERCIAT LA}IDSCAPIIIOPHONE 229-1715IYIONTAGUE AVENUE . P. O. BOX 273GREENWOOD, SOUTH CAROLINACAROLINASCHAPTERTHE PRODUCERS' C(IUNCIL, INC.Alumlnum Compony of AmrricoAmorlltc Corp.Jomor'i'."L":*Amcrlcon Alr Flltcr Corp.Otto OvcrcorhArmrlrong Cork Co.Bort H. MorrcrBorbcr-Colmon Co.S. Edword JordonCqloric Applionce Corp.Moxon-8ctfr Co.Combridgc Tllc Mfg. Co.Renfrow Distributlng Co.Cupplcr Producrs Corp. Edwln C. Boycttc & Son, Inc.Dukc Powcr Co.J. G. McCochcrnDwycr Products Corp.Clork plrtrlbuilng Co.Fencrtro, IncorporotcdSoudrcrn Englnccrlng Co.Formlco, Corp.Folson KuerlsrGeorglo Poclflc Corp.Jomcr C. Chortoln, Jr.Greot Lokcr Corbon Corp.R. G. Ross & Co.E. F. Hourcrmon Co.Robcrt C. ThcrrclHough Monufocturlng Co.Ed Smithlnlond Stccl Produclr Co.Connor B. StroupJohne -Monvillc Soles Corp.lYm. A. lec, Jr.Kownccr ComponyR. W. AikcnKentllc Floorc, Inc.Everctl H. BolrcKoppers ComponyGeorgo EerlingorLCN CloscrsWoody Arkins ArroclolesLibbcy-Owons-Ford Glces Co. Robcrt C. Boinbrldg., Jr.Moblc-Bcll Schokbcton Corp.Mlkc AndrrvrBcnicmin Moorc & Co.Bob BcnnottThc Morolc Tllc Co.Mlkr GollflonoklrNotco CorporotlonJomo F. TloylorNATC0 Corp.W. Frcd Qoroy Co.Nottl. Concrric lloronry Arrn. (N.C.) Andrcw L. CbmcntNqtionql Gyprum Co.Floyd Montgom.ryNow Cctlo Producr Dclph HordwEro & Sprclolty Co.Otlr Elcvotor Co.R. Rrcaln WcrrcnOwcnr-Comlng Flborglor Corp.R. B. HonorPlttrburg Plotc Glorr Co.Williom S. BuehononH. H. Robcrtron Co. Porry S. HudnollThc Ruborold ComponyAlrx ThomorSorgent ond ComponyHol OwcnrStonlcy HordworcR. D. GhczzlStonlcy floglc DoorrRobcri HlghflllSteclcroft Mfg. Co. Dclph Hordworc & Spcclolty Co.Unlted Stotcc PlywoodBrucc loingUnlvcrcol-Rundle Corp.Robcrt LomorcoVcrmonl Morblc Compony.Dovld BoldwlnWeycrhocuser ComponyJcrry BluchcrZonolitc DivlslonE. G. VlncontCONSULTANARCHITECT

Bulk RoreU. S. POSTAGEPAIDColumbio, S. C.Permit No"CHAIR, Sldc.l6 90. tubulorstecl frome, ovGn bokcdsromcl flnlsh; nylon f loorglides. Fibcrglors bucketscct, woll sovcr dcs lgn.Cotolog #M-20-ACtlAlR/DESK. Srudcnr'r.13gor ond 16 go. tubulor rtcclfrome w/ovcn bokcd cnomclflnlsh; nylon floor Elldcr.Flbergloss buckcr seot, wollsovct design. Hot prerscdplortlc lomlnoted, hopozodlol17" x 12" x 22" tobtot ormwlrh bqcklng sheet.Cotolog #M-20-BCHAIR/DESK, Siudenr'r-Scmc 05 M-20-B cxcgplundcr-scql, wlrc booh roikIncludcd.Cotolog #M-20-CCHAI R, rldc, stocklngcturdy matol sldc cholr oltt rq uorc stccl tublncsotln chromc flnlsh. 2" rhlclfoom pcddcd soot, cholcc oquollty vlnyl upholsncry; wol3over dct lqn, Scot wldtl17h", dcprh 2i".Corolog #MU-7TABLE, Foldlng Bonqucr-Solidlop, hot pressed plorf ic lomlnote,edged. Sreel foldlng lcgs ondw,/oven bokcd anomcl flnish.30tt x 72r. $r. x 72r,30tt x 96tt 36t' x 96"Cor,selfskhEconomy llnc ovolloble wlth honeycomrcoFe, hordboord unflnlshcd or plcstl,coqled top. Alumlnum cdglng..Cotolog Numbers:MW-9 "Mlcortott -lomlnote, sclf cdgc,MW-10 "Mclomlne" lomlnotc, qlumlnirredglngMW-l | "Dekolux" hordboord lomlnotcolumlnum edglng.Products Monufociured BySOUTH CAROTI]{A DEPARTMEI{T OT CORRECTIOilSAddress:Drvrsroil 0r rlrDusTRtEsS. C. Deportment of CorreciionsDivision of lndusiriesBox 540Columbi o, South CorolinoPRICES.AND INFORMATION ON THESE AND OTH ER PRODUCTS FURNISHED UPON REQUEST.