the traditions at Churchill Downs are part of what ... - Brown Jordan

For immediate releasecontact: Stephen F. Elton,Chief Brand Officerselton@brownjordan.comtel 703.625.1648BROWN JORDAN TO LAUNCH NEW DESIGNSFROM THE 2012 RICHARD FRINIER COLLECTION FOR BROWN JORDANAT SPRING HIGH POINT MARKETNew and compelling designs, Elements, Swim, and Sway, exhibit innovation,enduring design and comfort from distinguished Brown Jordan legacy brand.EL MONTE, CA, April 21, 2012 – Brown Jordan, leading luxury outdoor furnishings manufacturerand distinguished legacy brand, announces the debut of its newest designs, Elements, Swim,and Sway, from the 2012 Richard Frinier Collection for Brown Jordan at the Spring High PointMarket, April 21 - 26. Visitors to the market will discover three compelling designs exhibitinginnovation, a chic and enduring design sensibility and comfort for which the legendary BrownJordan brand and one if its most prolific designers over the past 30 years are best known.Elements, Swim, and Sway will undoubtedly resonate with design enthusiasts everywhere for theirdynamic forms, unique use of diverse materials, elegant new fabrics, and subtle color ways.Chief Brand Officer for Brown Jordan, Stephen Elton, says, “In continuing our long-standingcollaboration with Richard Frinier, we are building on our company’s legacy of bringing to theworldwide marketplace innovative, stylish and award-winning designs exhibiting a strongemotional and international appeal.”These new collections are the latest creations to emerge from the Richard Frinier Collection forBrown Jordan following a successful trilogy of designs, Cloud Nine, Still and Drift, which launchedin 2011 to critical acclaim winning an IDSA IDEA Award for Cloud Nine, and also two IIDA/HDDesign Excellence Awards for both Cloud Nine and Still. The co-branded compilation of sixcollections represents a unique and compelling mix of to-the-trade and specialized retaildesigns for Brown Jordan’s strong following of architects, interior and landscape designers,corporate buyers, and high-end retail distributors of luxury furnishings.To see the Richard Frinier Collection for Brown Jordan and the entire Brown Jordan collection atlarge, please visit the Brown Jordan Showroom during Spring High Point Market.###

page 22012 Richard Frinier Collection for Brown Jordan at Spring High Point MarketAbout Richard FrinierRichard Frinier is an internationally acclaimed, 30-year veteran of the home furnishings industry. Originally asculptor, lighting and case goods designer, he is the recipient of over 70 product design excellence andcareer achievement awards, including AIA, ASID, IDSA, ASFD, IIDA, HD Expo, reddot Design Award andMuseum, ICFA/SCFMA, ADEX and a Lifetime Achievement Award from the International Casual FurnishingsAssociation, a division of the American Home Furnishings Alliance. His career, which spans over threedecades, was highlighted by over 20 years at Brown Jordan, where he began as a staff designer in theearly 1980s evolving over time to become the company’s chief creative officer overseeing product designand development, marketing, public relations and brand content for all brands under the Brown JordanInternational umbrella.In 2002, Richard Frinier formed his own creative consultancy based in California, where he licenses exclusiveand co-branded interior/exterior furniture, textile, lighting and accessory designs to leading brandsworldwide. His award-winning designs are best known for their authentic, relevant and memorable stylingand for the emotional connection his following makes with his artistry and lasting designs.About Brown JordanSince 1945, Brown Jordan has designed iconic leisure furnishings that defined and transformed an industry.Established by Robert Brown and Hubert Jordan in Pasadena, California, Brown Jordan was the firstcompany to create furniture for full-time outdoor use. The first of these innovative designs, constructed oftubular aluminum and vinyl lace, was fittingly called “Leisure” and marked the birthplace of outdoorfurniture.Brown Jordan furniture is designed to complement your leisure lifestyle. The Brown Jordan portfolio featuresmore than 30 collections in a range of design styles and material. Distinctive silhouettes are hand- andmachine-crafted into high quality furnishings that enhance traditional, transitional, and contemporaryenvironments. Our collections are appropriate for residential and contract environments, both indoors andout. Known for producing stylish, award-winning designs, we have built a reputation on more than 60 yearsas the industry leader in innovation and design integrity.Brown Jordan corporate offices are located at 9860 Gidley Street, El Monte, California 91731. For additionalinformation regarding Brown Jordan or its extensive line of residential and contract furnishings, pleasecontact Stephen Elton, Chief Brand Officer, at cell 703.625.1648 or e-mail selton@brownjordan.com. Findinspiration at www.brownjordan.comHigh Point Market: The Brown Jordan showroom in High Point, North Carolina, is in the IHFC MainBuilding, Suite #111 on the Main Floor, telephone 336.889.9068.

ELEMENTS I 2012 RICHARD FRINIER COLLECTION FOR BROWN JORDANElements was created to bring thought to what can be achieved using the various elements ofgood design and stylish forms. Uniquely shaped and artfully crafted pieces combining a new,hand-woven and mohair-textured Resinweave ® with powder-coated aluminum frames set thestage for functional and flexible exterior and interior spacesThe modern platform of the sectional is a study in thick and thin profiles fully upholstered with anintriguing mohair-textured Resinweave ® in the neutral color of “Moca.” Seat and bolster cushionsare integrated into the overall design and are complemented with square and rectangularpillows.The woven surfaces of the sectional, and its corner, coffee and occasional tables weredesigned to use a moveable thin-lined flat tray made of powder-coated aluminum, which slideseasily in two directions for ease of use and also provides an interesting contrast in texture andtonal color.Elements’ dining and additional lounge pieces use mixed materials in mohair-texturedResinweave ® and extruded and powder-coated aluminum frames creating a dynamic thin linein profile with a textural appearance and hand. Versatile sectional, lounge and dining pieces,including a motion lounge chair, may be arranged and rearranged in limitless configurations.Multifunctional rectangular, square and round dining, and chat and occasional tables, weredesigned using powder-coated aluminum frames with a new and innovative Resinwood ®tabletop surface in the coordinating color way of “Moca.”The "Moca" color of the mohair fiber Resinweave ® is further enhanced by the powder-coatedframe finish colors of “Coco” and “Latte.” All seating cushions and toss pillows are shown usingSuncloth ® performance fabrics with a new and authentic linen construction designed by RichardFrinier in the colors of “Moca,” “Cappuccino” and “Café au Lait.” Frame finishes and fabrics arealso available in Brown Jordan’s signature and premium frame finishes, as well as a broadselection of fabrics from Brown Jordan’s textile collection.

Elements

Swim

Swim

NEW FOR 2012:SWAY | RICHARD FRINIER COLLECTION FOR BROWN JORDANSway takes outdoor and casual furnishings to the next level with its soft modern form and welldefinedlines for the ultimate experience in relaxation. A hybrid composition of contours andangles with soft and radiused edges, its subtly swaying arc and low profile speak to the quietelegance of Richard Frinier’s design legacy with Brown Jordan.Powder-coated aluminum frames in the color ways of Pure, Shade and Breeze are perfectlypaired with matching colors of Brown Jordan’s proprietary Parabolic ® stretch fabric upholsteredto the frame’s edges. Sway is a new modern classic, sophisticatedly chic and timelessly elegant.Available in all Brown Jordan finishes.Sway is also available in all of Brown Jordan’s signature and premium frame finishes, as well asany of the company’s proprietary Parabolic ® upholstery fabrics.

Sway

Sway