Shown on Whadjuk Trails Map as - Town of Cambridge

ATTACHMENT 1 of 2WESROC Whadjuk RegionalTrail Network Master PlanDEVELOPMENTCOMMITTEE MEETINGTUESDAY, 20 MARCH 2012DV12.27Regional Trails Master Plan

WESROCWHADJUK REGIONAL TRAIL NETWORKMASTER PLAN1. HISTORYThe community environmental groups from the WESROC region have been extensively engaged inand driven the evolution of the trails initiative over many years. Representatives of relevantcommunity groups are members of the Project Team, and have been comprehensively engaged inthe proposed concept of trail development from the outset. They support the location of the trailnetwork linking all natural areas in the Western Suburbs.Building on approval of the map presenting the Regional Trail Network by the WESROC ChiefExecutive Officers in September 2011, this Master Trail Plan will address all aspects underdevelopment. A Signage and Promotional Framework has been approved. The funding applicationto install stage 1 (Bush to Beach Trail) was recommended by the Department of Sport andRecreation (DSR) assessments panel, and official notification of the funding grant was received on 7October 2011 from Lotterywest.This Master Plan addresses the requirements of the Lotterywest and DSR funding bodies, ensuringthat future funding applications are a staged implementation of the Whadjuk Trails Regional TrailNetwork. These future applications for the ‘Whadjuk Trails’ (recommended name for Regional TrailNetwork) are divided into prospective stages to ensure project manageability, and can be installedfollowing WESROC consideration of budget or resource limitations. DSR and Lotterywest arefunding Bush to Beach (Stage 1), as the pilot project for the Whadjuk Trails as depicted in the mapshown in section 4.The Swan River Trust (SRT) has been consulted in relation to sections of the WESROC RegionalTrail Network which traverse the Riverpark. SRT has shown their support for the concept of the trailnetwork and are looking forward to working collaboratively with WESROC, Noongar, residents andthe broader community. The standing of the Swan River Trust is that they would like to be involvedto facilitate the linkage process with the Whadjuk trails. One specification is that on any interpretivesignage within this area, the wording “a part of the Riverpark” will appear. Footpath signage mayrequire co-badging in places, but in general will not be opposed.The expansion of the Regional Trail Network will see extensions with further links to existing Iconicand Heritage Trails within the WESROC region. The opportunity to link with neighbouring Counciltrails has been measured to ensure that future inter-regional link-ups are uncomplicated.The delay with the funding approval for installation of Stage 1(Bush to Beach Trail submitted in March2011 and approved in October 2011) led to changes to the timelines of the implementation schedule inthe original Project Plan, requiring the extension to the Regional Trail Network Project Officers term.Page 1 of 29

2. KEY AIMS OF THE MASTER PLANPlanning for the Whadjuk Trails has been conceived, researched, and made it through numeroushurdles and the time has come to launch it in the marketplace. The Master Plan will specify launchphases ensuring that from the outset, all opportunities and threats are addressed, to deliver a systemthat is:Easily recognisable and consistent throughout all trails;Agreed by all stake holders;Specific in relation to naming, signage constraints, and marketing;Attuned to funding requirements from external grants;Sensitive to the inclusion of history – Aboriginal, Settlement Heritage, and Iconic "Sense-of-Place" Locations;Adaptable to the requirements of Local Government authorities and land managers that thetrails pass through;Economical (cost and environmental footprint) to install and maintain;Resistant to normal wear and vandalism;Easily updated, repaired, duplicated and extended over time;Useful to users of the trails; andCompliant with the Australian Standards (AS)2156.1 for walking tracks.Page 2 of 29

3. NOONGAR HERITAGENoongar people come from fourteen different languagegroups, which correlate with geographic areas withecological distinctions. Whadjuk, (also called Wadjuk,Whajook and Wadjug) is the name for the Aboriginalgroup inhabiting the Perth bioregion of the Swan CoastalPlain, and extending below Walyunga into thesurrounding Jarrah Forests. The etymology is unknownbut it has been suggested that it may come from Wirtj,meaning "those who went before"Perth Region NRM (PRNRM) is a community-ledregional group with responsibility for coordinating anddelivering natural resource management (NRM) in thePerth Region with support from the Noongar andbroader metropolitan community.With support from PRNRM Indigenous Officers, consultation has revealed that Noongar stakeholderswould encourage identification of the overarching network of trails with culturally appropriate names.This concept gained a positive reception from Lotterywest with the incorporation of interpretationfunding included with trails. The WESROC region, being within the Whadjuk Country, consultationthrough PRNRM resulted in the following names for consideration:Regional Trails NetworkBush to Beach TrailWetlands TrailCoast to River TrailMonitor Lizard TrailCarnaby’s Cockatoo TrailLittle Eagle TrailWhadjuk TrailsBush to Beach TrailNgura BiirdiWardun Beelya BiirdiKarda BiirdiKarak BiirdiWaarlitj BiirdiThe PRNRM has provided assistance with the Noongar Consultation process. Further engagementwith Noongar representatives through South West Aboriginal Land and Sea Council (SWALSC) andthe Department of Indigenous Affairs (DIA) is included in the Action Plan where DIA Sec. 18approvals will be obtained in areas where required.The usage of these names is proposed to provide a regionally coordinated hierarchy to the RegionalTrails Network (Whadjuk Trails). They are not intended to override existing or proposed trailidentities currently utilised by individual Councils.Page 3 of 29

4. WHADJUK TRAILSThis map of the Whadjuk Trail Network Master Plan depicts the relationship between all of theintended trails, and existing Iconic and Heritage Trails. These are colour coded for the purpose ofrecognition. On maps detailed in section 5, due to computer programs used, all trails are drawn inred, with linking Heritage and Iconic Trails shown in yellowPage 4 of 29.

5. INDIVIDUAL TRAILS5.1 BUSH TO BEACH TRAIL –<strong>Shown</strong> on Whadjuk Trails Map asThe Bush to Beach Trail is the pilot trail for the Whadjuk Trails. This trail will be completed during the2011/ 2012 financial year, with the launch anticipated to be in April 2012.The trail links Rosalie Park, Lake Jaulbup, Shenton Bushland, Bold Park, Lake Claremont, AllenPark, Grant Marine Park, with links to Subiaco’s Shenton Park Walk, Karbomanup Trail inCambridge, and Claremont’s Yargine Track.Page 5 of 29

5.2 NGURA BIIRDI – <strong>Shown</strong> on Whadjuk Trails Map asThe Ngura Biirdi (Wetland Trail ) connects greenbelt areas from north to south of the WESROCregion linking Bushland areas and taking into account Perth’s Greening Plan. Connecting with theBush to Beach Trail, it incorporates in numerous Heritage and Iconic Trails in the area. Installation ofthe Ngura Biirdi as the second trail has been selected to comply with linkage requirements fromLotterywest funding aspects.Ngura Biirdi links Foreshore Reserve, Cresswell Park, Lake Claremont, Pine Tree Park, Daran Park,Perry Lakes Reserve, Bold Park, Wembley Golf course, Western Bush and Lakelands Trail,Herdsman Lake, and Lake Monger with Cambridge Heritage Trail, and Claremont Heritage Trailsincluding Yargine Track, Trail of Memories, Rediscovering the Terrace, and Cobblers andConvictsTrails.Page 6 of 29

5.3 WARDUN BEELYA BIIRDI – <strong>Shown</strong> on Whadjuk Trails Map asThe Wardun Beelya Biirdi (Coast to River Trail) continues South, connecting with the Bush to BeachTrail in Cottesloe at Grant Marine Park. It links with the Mudurup Iconic Trail and Mosman ParkAround the River Trail. It is the proposed third trail in order to enable maximum benefit is achievedfrom the projected installation of the Swan Canning Iconic Trails. Due to the Wardun Beelya andNgura Biirdi not incorporating the same councils, simultaneous installation is proposed. The insertionof directional signage is anticipated by June 2012.Links Grant Marine Park, John Black Dune Park, Cottesloe Oval, Manners Hill Park, Keanes PointReserve, Bay View Park, The Coombe Reserve, Green Place Reserve, Chidley Point Reserve, PointRowe Park, Minim Cove Park, Vlamingh Parklands, Garangup Park, Mount Lyell Park, Monument HillPark, Buckland Hill Park, Leighton, Beach, Mosman Park and Cottesloe Beaches, Mudurup CoastalTrail, Rocky Bay Heritage Trail, Mosman Park Heritage Trail, and proposed Swan Iconic Trails5.4 KARDA BIIRDI- <strong>Shown</strong> on Whadjuk Trails Map asPage 7 of 29

The Karda Biirdi (Monitor Lizard Trail) runs along the Swan River: Derbal Yerrigan Foreshore,connecting to the Bush to Beach Trail in Rosalie Park, and the Ngura Biirdi at the ForeshoreReserve.The trail links to Subiaco’s Shenton Park Trail, Kings Park, Matilda Bay Reserve, Subiaco’s Crawleyand UWA walk, JH Abrahams Reserve, Charles Court Reserve, Beaton Park, David CruikshankReserve, Point Resolution Reserve, Bishop Road Reserve, Mrs Herberts Park, the ForeshoreReserve, Claremont’s Cobblers and Convicts Trail and proposed Swan Canning Iconic Trails.5.5 KARAK BIIRDI- <strong>Shown</strong> on Whadjuk Trails Map asThe Karak Biirdi (Carnaby’s Cockatoo Trail) loops from Kings Park to Beaton Park on the SwanPage 8 of 29

River, connecting to the Karda Biirdi (Monitor Lizard Trail). Additional short paths facilitate additionalconnection to the Ngura Biirdi (Wetland Trail).Links are formed between Beaton Park, Masons Garden, College Park, Claremont Park, Rowe Park,Hollywood Reserve and Shenton Bushland with Claremont’s Cobblers and Convicts, Rediscoveringthe Terrace and the Trail of Memories coupled to the Western area.5.6 WAARLITJ BIIRDI- <strong>Shown</strong> on Whadjuk Trails Map asThe Waarlitj Biirdi (Little Eagle Trail) completes the Whadjuk Network of trails linking with the Bush toPage 9 of 29

Beach Trail, running through the Cities of Nedlands, Town of Cambridge and Subiaco. It connects tothe Subi Centro Walk, Jolimont and Daglish Trail and Shenton Park Walks. A short linkage facilitatesconnection to the Cambridge Heritage Trail.Waarlitj Biirdi links Shenton Bushland, Lake Jualbup, Cliff Sadlier Reserve and Mabel Talbot Park,with connections to Subiaco Heritage Trails including Subi Centro Walk, Jolimont and Daglish Trailand Shenton Park Walk.Page 10 of 29

6. HERITAGE AND ICONIC TRAILSExisting Council and State Government Heritage and Iconic trails are depicted on the individual trailmaps in yellow. Connection to these has been considered in the development of new trails. Markingof these existing trails will not be undertaken as a part of the Whadjuk Trails Project under Lotterwestfunding. It will however be ensured that trails physically link, allowing for integration of current orfuture marking of these existing trails by individual Councils. All existing trails will have links from theWebsite to promote their presence. Where existing and Whadjuk trails coincide, it is proposed thatalternate marking should be considered, however local trail markers will need to be supplied andinstalled by individual councils.The following Iconic and Heritage Trails have been identified (Appendix A) and links to them will beassured. The Whadjuk Trail Network links with:Existing Trails within Bold Park, including Karbomanup Iconic trail in Bold ParkExisting trails within Kings ParkThe Mudurup Noongar Cultural Trail along the Cottesloe ForeshoreCity of Subiaco walking trails.Wembley Golf Course and the Cambridge proposed Western Bush and Lakelands TrailCambridge Heritage TrailClaremont Meanders including Cobblers and Convicts, Yargine Track, Trail of Memories,Rediscovering the TerracePathways being installed in connection with the re-vegetation of bushland at the LakeClaremont conservation reserve.Mosman Park Heritage Trail (via the Minim Cove Interpretive Trail, which links the coast tothe Swan-Canning estuary.)The Swan River Trust’s preferred route along the Estuary’s northern foreshore for theirIconic Trail.A proposed link to Herdsman Lake and Lake Monger endorsed by the City of Stirling.Further links to existing trails within neighbouring councils have been considered for future link up.The map below shows the relationship between existing iconic trails (above) and the intendedWhadjuk Trails in the Western suburbs.Page 11 of 29

7. SIGNAGEAll Signage will conform with the Signage Framework which was approved by the WESROCExecutive in March 2011, and will be uniform throughout the network to ensure continuity.7.1 DIRECTIONAL MARKERSManufactured in 3mm marine grade stainless steel and acid etched, directional markers (110 x 110 x80mm) will be left, right and straight ahead (See below left). They will be for insertion into existingpathways, and attachment to bollards. In Botanic Gardens and Parks Areas (BGPA), the signagemay be slightly reduced, proportionately. The generic sector of the signs will remain constant acrossthe network (see example on right) and the typestyle (PAPYRUS) will remain constant. Icons andtrail names will vary within these parameters.Page 12 of 29

The signs will in most instances be inserted via a core into existing concrete, brick and bitumenpathways as illustrated. Some signage may be drilled to facilitate attachment.It is proposed that in areas where the ideal location of signageis not in the pathways that Flexipole Bollard’s are installed.Flexipole are designed to withstand damage from white ants,salt, UV, rot and fire. It incorporates natural and beneficialproperties of a plantation timber with the latest compositecoating technology to produce a strong durable product.Much stronger that ordinary timber, the design is such that alledges are rounded and smooth with no splintering or splittingto cause injury to people or animals.Page 13 of 29

7.2 YOU ARE HERE SIGNAGEThese will be required at the fusion of trails to ensure clarity. Incorporating an area map, these willneed to be approved and utilised across the trail network, showing a map of the area to ensure thatdirection is clear. These signs will comply with the signage framework, and will be pre-approved priorto first production.7.3 INTERPRETIVE SIGNAGEInterpretive Signage will be installed in specific areas of importance, portraying any particularinformation relevant to the location. They will be constructed, as per the signage framework of 3mmStainless Steel to be resistant to vandalism.Interpretive signs shall contain a number of components as follows:information panel – significance of locationway finding panel – ‘you are here’ informationA branded appearance similar to examples provided8. QR CODESQR is short for Quick Response (they can be scanned by most mobile phones), and are used to takea piece of information from a transitory media and put it into your phone. They are found in magazineadverts, on billboards, web pages or even t-shirts. These QR codes enable the use of audio snippets,enabling walkers to enjoy self-guided tours along each trail. Details about the area, nearby traillocations, Noongar and settlement history, and bushland information will be provided includingnarrative on Noongar stories.Page 14 of 29

They are more useful than a standard barcode due to their ability to store (and digitally present) muchmore data, including geo coordinates and text. Interpretive signage will carry QR codes allowinglinkage to website information. This allows for constant evolving of information pertinent to the areaand trails.9. APPSApplications (Apps) are pieces of software designed to perform a limited range of tasks. In our case,a map, detailed directions and information for each individual trail. Initially written as ‘Everytrail Apps”these can be accessed by smart phones and used offline. Should alternate or better systems emergeover time, these could be adopted. There will be links to these from all approved websites.10. WEBSITEThere is the possibility to design a website within the funding from Lotterywest for the network oftrails. Should this eventuate, below is an idea of what would need to be included, and possibledesign structure.Page 15 of 29

11. FUNDING OF WHADJUK TRAILSThe Department of Sport and Recreation (DSR) and Lotterywest are funding the Bush to Beach(Stage 1), as the pilot project for the Whadjuk Trails. Future trails will follow the same plan for fundingrequirements and applications.Attached is the Council Participation Table. The Swan River Trust is currently working towards theinstallation of the Swan Canning Iconic Trail. WESROC is working with Swan River Trust at points ofintercept to insure that trail linkages are excellent and opportunities to access third party fundingmaximised. Our Coast to River Trail (Waardun Beelya Biirdi) is congruent with the Swan CanningIconic Trail through the Town of Mosman Park and Sire of Peppermint Grove. The development ofthis trail and other trails in the area together will enable interpretation for all trails to be undertakensimultaneously, inducing a substantial cost saving. It would be beneficial for representatives ofWESROC member's heritage, library and museum section to pool resources, ensuring that that allavailable information is utilised and costs minimised.Funding applications for the Regional Network of Trails (Whadjuk Trails) are to be divided into 6stages as follows:Bush to BeachNgura Biirdi (Wetland Trail)Wardun Beelya Biirdi (Coast to River Trail)Karda Biirdi (Monitor Lizard Trail)Karak Biirdi (Carnaby’s Cockatoo Trail)Waarlitj Biirdi (Little Eagle Trail)Ngura Biirdi and Wardun Beelya are proposed to be installedsimultaneouslyPage 16 of 29

Where possible the simultaneous installation of 2 trails will be undertaken to induce cost savings,providing that the same Councils are not involved in both trails at the same time to avoid possibleconfusion. These stages can be installed following WESROC consideration and budget orresource limitations. There have been specifications from Lotterywest and DSR that all of thesetrails need to form a part of the trail network, and need to take into account the StateGovernment's Perth Greening Plan and WESROC Western Suburbs Greening Plan. (as fundingis specified as bush land areas). There has been some understanding that linkages to bush landareas within the urban setting need to traverse roads and paths.It is within these parameters that the anticipated order of trails above is suggested. This willensure that maximum benefit is gained from any additional trails currently under construction,including the Swan Canning Iconic Trails.The development of trail names for individual trail sections is vital to ensure there is no confusion,implement marketing and to allow development of signage. Due to the involvement of sixWESROC councils and the Town of Cambridge, the trails do not incorporate all councils in everytrail. Individual Budgets are required for each trail to clarify Council participation.Funding responsibility for the involved councils will follow the formula applied and agreed to bycouncils as below:Page 17 of 29

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12. TIME FRAME/ LAUNCH SEQUENCEInstallation detailed below will be adopted to ensure that implementation of all trails follow the samecourse. This will instil confidence and competence within the teams for future trails. The currentprocess is to be carried out as follows:Agreement from WESROC councils as to the installation of a specific trail.Design and development of icon for specific trail agreed.Manufacture of directional signage.Final walking and establish specific position of directional signs.Installation of directional signage to be staged across councils due to anticipated shared useof coring machine.Finalise and verify any possible links to adjoining trails (including known future trails) andposition signage accordingly.Determine specific positions for interpretive signsInformation detail and design / manufacture of Interpretive signageCompletion of information for brochures and websitesProduction of brochures (if required)Production of Posters (if required)Advise all involved councils of details of the specific trail to ensure knowledge is on handRegistration of APPProduction of QR CodesSpecific time frames will be adhered to as determined in the applicable trail specific Action Plans.The proposed time frames for the installation of a trail will be continually updated via the Action Plan,ensuring that information on progress is transparent and available.13. INFORMATION MANAGEMENTWith The involvement of 7 councils, it is important that for future reference the location of allinformation is known to all councils.Content of information for all trails to be housed at NedlandsCommunity Information to be on Friends’ Group web pagesCouncil information on websitesIt is proposed that website maintenance and updating of maps is added to the three year (+optional 2 year extension) service agreement for hosting of WESROC regional information byUWA Centre for Water Research.14. LAUNCH STRATEGYPlanning for the trail launch starts with preliminary design and development. Positioning, advertisingand Public Relations (PR) all need to be addressed. The distinction between advertising and PRneeds to be recognised. PR is news, viewed as impartial and more reliable than advertising, even ifthe news is only word of mouth or mention on a website. It is important that all trails are exposed aspart of the Whadjuk Trails.Page 19 of 29

Advertising presents the trails (individual and network) specifically, and demonstrates its features andbenefits. A mix of both will produce maximum effect for reinforcement. Unique angles to interestopinion leaders need to be found, and stories about the benefits need to be developed. Exposure viaboth ads and PR generates greater mindshare and higher perception. "Success breeds success."Among the key components included in a strong product launch plan are a clearly defined targetaudience, and promotional functions already in place that may be of assistance with launch of thetrails.Adequate quantities of brochures are required ensuring that at launch, sufficient are available toprospective walkers. This quantity will be determined on research; initial view would estimate 1000.Primarily, marketing will be through websites, limiting physical production of printed material, withenvironmental impact at the forefront of all considerations. It is important that all levels of councilpersonnel are aware of the trails to ensure that customer support is satisfactory.Marketing needs to focus on the people/ users of the trail, not the physical trail. This emphasis is onthe effect of the trail on the user. It is about attracting interest, and has to be about simplicity,productivity, style — all things people are interested in. The launch will address the way that trailswill fit into prospective user’s lives, highlighting benefits to be gained. The picture to be painted is ofa better life. Users, unlike manufacturers/ councils do not care about the technical specs. No one willtalk about what a product does; they talk about what it might do.History helps. Bibbulmun for example offers sections dependant on time available and fitness levels.Innovative and useful products (like the apps and QR codes) encourage the assumption thatsubsequent trail releases will be just as novel and useful. Incorporation into the Network from theoutset is important as this creates a media interest, ensuring they know who you are and making freepress a lot easier.Being revolutionary with real news will attract attention. It is important to take a position that’s boldand imaginative, portraying a future that customers want to live in and are excited by. Right orwrong, the world loves visionary companies with the courage to lead, and this generates an interestin what’s going to happen next and when it will happen.Council websites need to mention this anticipated launch so that everyone knows something ishappening. A small ad on the base of all council emails would be a useful tool. A big deal about aproduct launch means that potential customers and media are likely to take it more seriously. Thiswill reflect in the response. Better knowledge will permit more funding being available from externalsources in the future.Appearance is important as lack of appeal, regardless of the usefulness will not encourage sharingwith friends and colleagues. A professional design makes people want to talk about it, and, online oroffline, will have a big impact. A core message differentiating our trails from everything else needs tobe developed as it is this unique product identity that strengthens the market's perception, reinforcingthe importance of the trails. Establishing this identity will require continual repetition of the coremessage, and constant positioning within all possible marketing communications. The National Trustof Australia has a heritage festival from 18 th April to 18 th May 2012. There will be stories, innovation,invention and activities, and this may be a good place to market the trail network at little cost, to atargeted audience.Page 20 of 29

The following milestones should be established to ensure everyone is working toward the same goal;Identify all necessary launch channels?Determine no of trails and anticipated dates if installation?Investigate availability of information on other trails in the area.Identification of up-coming events that we can piggy back onto.Are sufficient signs installed, and maps available?Identify possible customer databases and likelihood of reaching potential via these channels.New sign samples to be shown to councils and stake holders, generating acceptance andinterest. Neighbouring councils should not be excluded? Press, Lotterywest and DSR need tobe consistently updated to retain interest in the network, This will create a strong, functioninglife-support system. Planning for this should be as simple as possible to facilitate the mostfavourable deployment of each new trail- no more.15. CONCLUSIONIn summary, the Whadjuk Master Trail Plan has been developed in order to fulfil fundingrequirements vital to ensuring continuing relationships with Lotterywest and Department of Sport andRecreation to complete these projects. It clarifies relationships and participation amongststakeholders, Friends groups, Noongar representatives and participating Local Governments in theplanning of future trails. Endorsement of this master plan will ensure that future funding applicationsare submitted in similar format, demonstrating the relationships of individual trails within the WhadjukTrail Network.Page 21 of 29

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ATTACHMENT 2 of 2Proposed directional signageDEVELOPMENTCOMMITTEE MEETINGTUESDAY, 20 MARCH 2012DV12.27Regional Trails Master Plan

Negative concretePositive concreteNegative bitumenPositive bitumenNegative brickPositive brick