Course syllabus - CSU Stanislaus

suggested Cohen supplement book contains many tools which may be used
in analyzing the company at hand; the second half contains many samples of
marketing plans for a number of different types of organizations.
These projects should be done individually or in groups of two students. The
output will be a paper and a PowerPoint-based overview presentation of the
plan available for peer scrutiny and comment the final weeks of class.
� The paper should be approximately 12-15 double-spaced pages in
length with regards to text. Supporting exhibits, tables, graphs,
documents should be provided in an appropriately-referenced
appendix, and does not count toward the 12-15 page count. This
appendix is also the appropriate place for including any support
materials derived from the workbook exercises/tools found in Cohen.
You must provide the instructor an e-mail Word or pdf of the paper
and PowerPoint, delivered with the subject line “Online 5410 Plan
(your last name).”
� The presentation should be recorded on Screencast-O-Matic, which
provides free access on their website. It will be given in the
penultimate week of class, and be placed on the Blackboard website
for comment by other students. It is meant to be an overview of your
project, lasting 5-7 minutes, and need not be as extensive as the
paper.
NO material should be used without appropriate referencing. Copying
material from the internet or any other sources (including marketing plans
turned in by other students in the past) without documentation of the
original source constitutes plagiarism and will result in a minimum of a failing
grade for the course. Plagiarism refers not just to the copying of sources in
their entirety, but also to pieces thereof and/or pastiche created from
numerous sources. Do not represent the work of others as your own. This
project is expected to be an ORIGINAL work. Plagiarized material will result
in a failing grade for each of the team members.
One of the many aspects of the marketing plan analysis is the proper
situating of the client company in its environment. You are required to use
AT LEAST two financial ratios in your marketing plan, and compare the client
company to other similar companies based on those ratios, and incorporate
that in the SWOT analysis. You are also required to have at least one selfprepared,
original forecast in your marketing plan, and incorporate that
forecast into the analysis.
Be especially careful when discussing the target market; some means by
which you may understand and/or describe your target market follow from
tools lectures and exercise during the semester.