Course syllabus - CSU Stanislaus

More documents

Recommendations

Info

suggested Cohen supplement book contains many tools which may be used in analyzing the company at hand; the second half contains many samples of marketing plans for a number of different types of organizations. These projects should be done individually or in groups of two students. The output will be a paper and a PowerPoint-based overview presentation of the plan available for peer scrutiny and comment the final weeks of class. � The paper should be approximately 12-15 double-spaced pages in length with regards to text. Supporting exhibits, tables, graphs, documents should be provided in an appropriately-referenced appendix, and does not count toward the 12-15 page count. This appendix is also the appropriate place for including any support materials derived from the workbook exercises/tools found in Cohen. You must provide the instructor an e-mail Word or pdf of the paper and PowerPoint, delivered with the subject line “Online 5410 Plan (your last name).” � The presentation should be recorded on Screencast-O-Matic, which provides free access on their website. It will be given in the penultimate week of class, and be placed on the Blackboard website for comment by other students. It is meant to be an overview of your project, lasting 5-7 minutes, and need not be as extensive as the paper. NO material should be used without appropriate referencing. Copying material from the internet or any other sources (including marketing plans turned in by other students in the past) without documentation of the original source constitutes plagiarism and will result in a minimum of a failing grade for the course. Plagiarism refers not just to the copying of sources in their entirety, but also to pieces thereof and/or pastiche created from numerous sources. Do not represent the work of others as your own. This project is expected to be an ORIGINAL work. Plagiarized material will result in a failing grade for each of the team members. One of the many aspects of the marketing plan analysis is the proper situating of the client company in its environment. You are required to use AT LEAST two financial ratios in your marketing plan, and compare the client company to other similar companies based on those ratios, and incorporate that in the SWOT analysis. You are also required to have at least one selfprepared, original forecast in your marketing plan, and incorporate that forecast into the analysis. Be especially careful when discussing the target market; some means by which you may understand and/or describe your target market follow from tools lectures and exercise during the semester.
9. Required Materials The main text for this course is available in both physical and electronic form. This text is required. The supplementary text is available in print form only. Several editions are available in used condition for a nominal price: any edition is likely to be helpful in completing the final project. This text is recommended. REQUIRED TEXT Marketing Strategy By Ferrell and Hartline Published by Cengage � ISBN-10: 053846738X � ISBN-13: 9780538467384 768 Pages Paperback Purchase options and student companion materials available at: www.cengagebrain.com SUPPLEMENTARY TEXT: The Marketing Plan By William Cohen Publisher: Wiley, John & Sons, Incorporated Pub. Date: December 2005 ISBN-13: 9780471755296 Or other previous editions.
Page 1 and 2: evised 7-22-2012 1. Course Descript
Page 3 and 4: 4a. Identify the major elements of
Page 5 and 6: 3. Instructor Information Dr. Al Pe
Page 7 and 8: described in their casework, as wel
Page 9 and 10: Netiquette: Professional, respectfu
Page 11 and 12: assigned chapters 1 and 5 - see Cou
Page 13: a guideline to perceived strength/q
Page 17 and 18: W10 10/24-1030 W11 10/31-11/6 W12 1

Course syllabus - CSU Stanislaus

Create successful ePaper yourself

Delete template?

Save as template?