Scotch Whisky Industry - Scotch Whisky Association

Chivas Brothers: Case StudyChivas Brothers is the Scotch Whisky andpremium gin business of Pernod Ricard.The company produces, exports, and marketssome of the world’s best known malts andblends, including Chivas Regal, Ballantine’s,The Glenlivet and Royal Salute.For many years, Chivas Regal 12 Years Old waspackaged in gift cartons for sale in China. Itbecame apparent that when the brand was soldin bars and restaurants, the gift cartons wereimmediately discarded. Consumers never sawnor appreciated them. The sellers also had todispose of the wasted cartons.about 460g/case, packaging weight has beenreduced by a total of up to 200 tonnes per year.Apart from significant raw material and wastereductions, the initiative has led to otherresource and energy savings, including lessprocessing of board and less ink, varnishesand transport.Working with the distributor (Pernod RicardChina), the company switched to supply packsfor this market and trade channel withoutthe gift cartons. Over 80% of the brand is nowdistributed to this market in “drop-in” (withdivisions) cases. With around half a millioncases shipped per year and a weight saving of10