TESOL's 44th Annual Convention and Exhibit MARCH 24-27, 2010 ...

TESOL’s 44th Annual Convention and ExhibitMARCH 24-27, 2010 • BOSTON, MASSACHUSETTS USASPONSORSHIP PROSPECTUSTEACHERS OF ENGLISH TO SPEAKERS OF OTHER LANGUAGES, INC.1925 Ballenger Avenue, Suite 550, Alexandria, VA 22314-6820 USA • Web site: www.tesol.org

The 44TH Annual TESOL Convention and Exhibit • Boston, Massachusetts USA2SPONSORSHIP OPPORTUNITIESTESOL’s Annual Convention and Exhibit, the largest of its kind, provides you theopportunity to showcase your latest publications, software, and ESL teaching tools to6,000+ international TESOL professionals.TESOL sponsorships allow your company to gain more exposure and stand out in theexhibit hall. In fact, studies show that exhibitors who combine sponsorships withexhibiting actually attract more visitors, converting them to leads and generatingmore sales.Platinum Sponsorship Package • $8,000Benefits• One complimentary premium 10’ x 10’ booth with booth furniture package.• Your company name, logo, and booth number will be highlighted on a “YOU ARE HERE” exhibit floor locator mapdisplayed in the exhibit hall.• Your company name and logo prominently displayed on a full-color hanging aisle sign of your booth location. These aislesigns will be visible to all attendees in the exhibit hall.• Complimentary full-page 4-color advertisement in the online electronic Advance Program Book, emailed to 30,000TESOL professionals.• Complimentary full-page black-and-white advertisement in the front matter of the printed Program Book, which isdistributed to all attendees and exhibitors.• Complimentary mailing list of the attendees who have preregistered for the 2010 convention.• One 45-minute presentation in the Exhibitor Showcase located on the exhibit floor. Set up includes a stage with seatingfor 50–75 attendees, LCD projector for PowerPoint presentation, screen, and microphone.The schedule of presenters, which includes a description of the presentation, willappear in the Program Book and on exhibit hall signage.• Enhanced Gold exhibitor listing in the TESOL Virtual Exhibit Hall.• Your company name and logo listed on the Sponsors page inthe Program Book.• Your company name and logo listed on the Sponsor signage atthe exhibit hall entrance.• Sponsor ribbons for booth representatives.• Sponsor floor decal will be placed in front of your exhibit booth.• Priority placement for the TESOL 2011 Convention.

SPONSORSHIP PROSPECTUSSPONSORSHIP OPPORTUNITIES3Gold Sponsorship Package • $5,000Benefits• Your company name and logo prominently displayed on a full-color hanging aisle sign of your booth location. These aislesigns will be visible to all attendees in the exhibit hall.• Complimentary half-page 4-color advertisement in the online electronic Advance Program Book, emailed to 30,000TESOL professionals.• Complimentary half-page black-and-white advertisement in the front matter of the Program Book, which is distributed toall attendees and exhibitors.• Complimentary mailing list of the attendees who have preregistered for the 2010 convention.• Enhanced Silver exhibitor listing in the TESOL Virtual Exhibit Hall.• Your company name and logo listed on the Sponsors page in the Program Book.• Your company name and logo listed on the Sponsor signage at the exhibit hall entrance.• Sponsor ribbons for booth representatives.• Sponsor floor decal will be placed in front of your exhibit booth.• Priority placement for the TESOL 2011 Convention.Silver Sponsorship Package • $3,500Benefits• Complimentary half-page black-and-white advertisement in the front matter of the Program Book, which is distributed toall attendees and exhibitors.• Complimentary mailing list of the attendees who have preregistered for the 2010 convention.• Your company name and logo listed on the Sponsors page in the Program Book.• Your company name and logo listed on the Sponsor signage at the exhibit hall entrance.• Sponsor ribbons for booth representatives.• Sponsor floor decal will be placed in front of your exhibit booth.• Priority placement for the TESOL 2011 Convention.Bronze Sponsorship Package • $2,000Benefits• Complimentary quarter-page black-and-white advertisement in the front matter of Program Book, which is distributed toall attendees and exhibitors.• Your company name and logo listed on the Sponsor Page in the Program Book.• Your company name and logo listed on the Sponsor signage at the exhibit hall entrance.• Sponsor ribbons for booth representatives.• Sponsor floor decal will be placed in front of your exhibit booth.• Priority placement for the TESOL 2011 Convention.• Sponsor floor decal will be placed in front of your exhibit booth.

The 44TH Annual TESOL Convention and Exhibit • Boston, Massachusetts USA4ADDITIONAL TESOL SPONSORSHIPSEnhance Your Visibility with Additional Sponsorship Opportunities!Additional sponsorship opportunities are available with the purchase of any sponsorship package.Exclusive Sponsor of Boston Headquarters Hotel Key Cards • $5,000(1 sponsorship available)Your company’s name and logo design on plastic hotel room keycards for rooms at the headquarters hotel used byattendees, speakers, and exhibitors at the TESOL convention.Benefits• Design of company name and logo on 2,000 TESOL hotel room block keycards at the headquarters hotel in Boston.• Complimentary processing and disbursement of hotel room keycards.(SOLD)Exclusive Sponsor Exhibitor Showcase • $5,000 (SOLD)(1 sponsorship available)To allow exhibitors to reach larger audiences on the exhibit floor, TESOL will offer an Exhibitor Showcase. The exhibitorwill have a pipe-and-drape 40’ x 50’ meeting area to conduct 45 minute product or service presentations on aplatform stage with podium, microphone, LCD, screen, and DVD available.Benefits• Seven Presentations 9 a.m.–5 p.m. Friday exclusive.• Company name and logo on the Exhibitor Showcase schedule listed in the Program Book.• Entrance unit to Exhibitor Showcase with sponsor name and logo, and the schedule of presentations.• Option: Company to provide printed brochure or flyer of presentation for insertion into attendee’s registration bags.Exclusive Sponsor Exhibitor Technology Pavilion • $5,000(1 sponsorship available)To provide Exhibitors the opportunity to present and demonstrate products and services that highlight new technologyand innovation. The 50’ x 50’ meeting room located on the exhibit floor will be set with computer stations at 10 roundtables and seating for 5 participants at each. The room is a value-addedforum for Exhibitors to engage attendees in a hands-on informationalpresentation. The presenter will have a stage, podium, microphone,internet access, LCD and screen.Benefits• Seven presentations 9 a.m.–5 p.m. Friday exclusive.• Company name and logo on the Exhibitor Technology Pavilion schedulelisted in the Program Book.• Entrance unit to Exhibitor Technology Pavilion with sponsor name andlogo, and schedule of presentations.• Option: Company to provide printed brochure or flyer of presentationsfor insertion into attendees registration bags

SPONSORSHIP PROSPECTUSSPONSORSHIP PROSPECTUSADDITIONAL TESOL SPONSORSHIPS5Enhance Your Visibility with Additional Sponsorship Opportunities!Additional sponsorship opportunities available with the purchase of any sponsorship package.Exclusive Sponsor for Opening Plenary • $3,000 (SOLD)(1 sponsorship available)You will have forefront visibility at the convention’s Opening Plenary, which is the well-attended session at theconvention. The 2010 Opening Plenary, featuring Howard Gardner, will be held on Wednesday, March 24, at 5:30 p.m.in the Boston Convention & Exhibition Center.• Company name and logo displayed using PowerPoint on a screen located on the stage while attendees aregathering for the plenary.• Company name and logo on signage outside of plenary.Exhibit Floor Attendee Breakfast & Energy Breaks • $1,500(10 sponsorships available)Capture the attendee audience you desire at your catered traffic-builder events held in your booth. This is an excellentopportunity to welcome TESOL professionals from all areas of practice.Benefits• Company name, catered booth event, date, time and location advertised in Program Book.• Company name, catered booth event, date, time and location advertised on TESOL Convention Web site.• Advance email sent to all preregistered attendees of the company catered booth event, date, time, and location.• Flyer advertising company catered booth event, date, time, and location inserted in all attendee bags.Sponsor General Plenary Sessions • $1,500(3 sponsorships available)Three days, three notable speakers, four opportunities to show TESOL professionals from around the globe that yousupport English language teaching and learning. All plenary sessions are held in the BCEC.Plenary Speakers and TimesAndy Curtis, 8:30 a.m., Thursday, March 25, 2010Maryann Wolf, 8:30 a.m., Friday, March 26, 2010TBA, 8:30 a.m., Saturday, March 27, 2010Benefits• Company name and logo displayed using PowerPoint on a screen located on the stage while attendees aregathering for the plenary.• Company name and logo and signage outside of the plenary.

The 44TH Annual TESOL Convention and Exhibit • Boston, Massachusetts USA6TESOL’S GLOBAL SPONSORSHIPSAdd exposure by reaching global TESOL Affiliateswith your sponsorship package!Global Symposiums(1 sponsorships available)Global TESOL sponsorships offer unparalleled outreach opportunities to existing and potential clients from around theworld. These symposiums help TESOL fulfill its mission of ensuring excellence in teaching of English to speakers ofother languages. They are coordinated with TESOL affiliates located in 58 countries.Upcoming TESOL SymposiumsWhere When Sponsorship Amount DeadlinePanama City, Panama September 18, 2009 $5,000 SOLD May 1, 2009Manila, The Philippines December 4, 2009 $5,000 October 1, 2009Benefits• Company name and logo on all promotional materials emailed to all members in the geographical location of thehosted symposium.• Company name and logo on all local symposium signage.• Company name and logo displayed on TESOL Web site as a Global Sponsor.• TESOL member mailing list for members sent promotional materials.• Table-top exhibit space at the sponsored symposium.• One electronic copy of the mailing list of participants atsponsored symposium.• Five complimentary passes to sponsored symposium.

SPONSORSHIP PROSPECTUSTESOL 2009-2010 SPONSORSHIP CONTRACT 7The 44th Annual TESOL Convention & ExhibitsMarch 24 – 27, 2010 • Boston Convention & Exhibition CenterPlease indicate which convention sponsorship opportunity you would like to purchase:• Platinum Sponsorship Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 8,000• Gold Sponsorship Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 5,000• Silver Sponsorship Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3,500• Bronze Sponsorship Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,000Additional convention sponsorship opportunities available with purchase of any sponsorship package:• Exclusive Sponsor, Hotel Key Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 5,000• Exclusive Sponsor, Exhibitor Showcase . . . . . . . . . . . . . . . . . . . . . . . . $ 5,000• Exclusive Sponsor, Exhibitor Technology Pavilion . . . . . . . . . . . . . . . . . $ 5,000• Exclusive Sponsor, Opening Plenary . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3,000• Exhibit Floor Attendee Breakfast and Energy Breaks . . . . . . . . . . . . . . $ 1,500• Sponsor General Plenary Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,500TESOL’s Global Sponsorship opportunities with purchase of any sponsorship package:• Manila, Philippines, December 4, 2009 . . . . . . . . . . . . . . . . . . . . . . . . $ 5,000TOTAL $Note: Invoice will be provided once opportunity is confirmed. Full payment due 30 days from invoice date.Please complete contract and fax to TESOL 703-836-7864CheckBoxSponsor InformationCompany/OrganizationBooth#ContactTitleEmailAddressCity, State, Zip, CountryContact PhoneFAXWeb siteAisle preference for Aisle Sign SponsorshipGeneral Plenary request

The 44TH Annual TESOL Convention and Exhibit • Boston, Massachusetts USA8SPONSORSHIP CONTRACTMethod of PaymentPlease fax completed contract and payment to TESOL 703-836-7864.If paying by check please make it payable to “TESOL” and mail to:TESOL Sponsorship1925 Ballenger Ave. Suite 550Alexandria, VA 22314-6820Card numberName on CardSignatureExpiration DateDateTerms of Agreement:This Agreement is effective as of ___/___/___ (date) and shall remain until the “Event” ends on __________________.This Agreement defines the terms under which TESOL and______________________________________ (“Sponsor”)enter into a sponsorship agreement for the_______________________________________________.Disclaimers:This Agreement is separate and distinct from any other contract Sponsor may enter into with TESOL, including contracts toadvertise in TESOL publications, post job advertisements on TESOL’s Web site, and/or attend or exhibit at TESOL events,including TESOL’s annual convention. This Agreement does not constitute a joint-venture or principal-agent relationshipbetween Sponsor and TESOL. Neither party may assign this Agreement. TESOL’s acknowledgment of Sponsors in no wayconstitutes an endorsement of Sponsors’ products or services and cannot be represented as such by Sponsors. TESOLreserves the right to reject a potential sponsor for any reason.Miscellaneous:This Agreement shall become effective on the date signed below and will remain in effect until all responsibilities set outare fulfilled. The parties acknowledge that they will use their best good faith efforts to negotiate and resolve subsequentissues that may arise from this Agreement as a result of unforeseen occurrences and that may alter the conditions ofthis Agreement.Cancellation policy:This Agreement is effective as of the date signed below and shall remain effective until the “Event” ends on ________________________. No refunds will be issued. Cancellations do not relieve sponsor of their obligation under this contract.Company Authorization:The undersigned hereby represents and warrants that he/she is duly authorized to execute this binding contract on behalfof the Sponsor/Company named above. The undersigned has read the Agreement and accepts the same.Name/TitleDateSignature

SPONSORSHIP PROSPECTUSRECENT EXHIBITORS AT TESOL9COMPANY 2009 Denver Exhibitors TESOLABACA Books Inc.ABAX AmericaAct, Inc.Alta Book Center PublishersAmerican Federation of TeachersAmerican Speechsounds/Easy English TimesAmerica's ChoiceAMIDEASTASC Direct Inc.Asia for Kids Culture for KidsBallard & Tighe, PublishersBarron's Educational Series, Inc.BELLBenchmark Education CoBridge-Linguatec, IncCalifornia University of PACambium Learning, IncCambridge University PressCASASCaseNEXCenter for Applied LinguisticsChinaSprout, Inc.Clark County School DistrictCommand Performance Language InstituteCOMPANYCompass PublishingContinuumCouncil for International Exchange of ScholarsCTB/McGraw-HillDamand PromotionsDinah Might Adventures, LPDLIELC-Defense Language InstituteEnglish Language CenterDyned International, Inc.EASY the ESL SeriesEducational ImpactEdulangE-LangLab, LLCELS Language CentersEncomium PublicationsEnglish Discoveries/Techno-Ware, Inc.English Language FellowProgram-Georgetown UniversityU.S. Department of StateEnglish Right NowEnglish-Avenue.com/Red River PressESL-Library.com/Red River PressETS, Educational Testing ServiceExpress PublishingFederal Trade CommissionFranklin Electronic PublishersFulbright Teacher Exchange ProgramGifts Made By HandsGlobal Language Education Services, Inc.Global LTGold CoHEC Reading HorizonsHeinemann PublishersHeinemann-RaintreeHeinle, a part of Cengage LearningHigher Colleges of TechnologyHoughton Mifflin HarcourtIELTS InternationalImagine LearningIREX International Research & Exchange BoardIstationJAG PublicationsKagan Publishing andProfessional DevelopmentKaren & CompanyKET, The Kentucky NetworkKeyways PublishingLakeshore Learning MaterialsLanguage MagazineLanguage Solutions Inc.Language Testing International, IncLexicon Bilingual Resources, IncLingual Arts, IncMacmillan EducationMcGraw-Hill ESL/ELTMcGraw-Hill SRA & Wright GroupMerriam-Webster, Inc.Millmark EducationMM PublicationsMonterey Institute of International StudiesMultilingual Matters Ltd.NASCONational Geographic School Publishing GroupNew Readers PressNorthpoint HorizonsNova Southeastern University-FischlerSchool of Education and Human ServicesOrchard and Educational Activities SoftwareOxford University Press, Inc.Peace CorpsPearson Language TestsPearson Teacher Education & DevelopmentPearson-LongmanPerfection LearningPhonicsQProLingua AssociatesProtea TextwareRead NaturallyRenaissance LearningRobotel Inc.Rochester City School DistrictRosen ClassroomRosetta StoneRoutledge, Taylor & Francis GroupSanako-Tandberg EducationalSans, Inc.Santillana USA Publishing CompanyScholastic Inc.School District of PhiladelphiaSee Say English, IncSinglishSpringfield Public SchoolsSt. Giles Celta Teacher TrainingSTEP EIKENSunburst MediaTeacher Treasures, LLCTell Me More, Inc./AuralogThe College BoardThe New SchoolThe New York Times Knowledge NetworkThe Oxford English AcademyTownsend PressTrinity College LondonTutto Luggage Mascot Metropolitan Inc.Uccs Daegu English VillageUniversidad Autonoma De BajaCalifornia/Facultad De IdiomasUniversity of ColimaFacultad de Lenguas ExtranjerasUniversity of Michigan English Language InstituteUniversity of Michigan PressUrban Planet Media & EntertainmentUS Census BureauUS Department of Homeland SecurityOffice of CitizenshipUS Department of State English LanguageFellow ProgramUSA TodayVinnell ArabiaVision Wear InternationalVisiting International Faculty ProgramVoice of AmericaWestern Governors UniversityWIDA ConsortiumWiley-BlackwellWorld Learning SIT Graduate InstituteTESOL Future ConventionsMarch 17–19, 2011 March 29–31, 2012New Orleans, Louisiana USA Philadelphia, Pennsylvania USA

The 44TH Annual TESOL Convention and Exhibit • Boston, Massachusetts USA10DEMOGRAPHICS:TESOL CONVENTION ATTENDEES400038737113500189534617315610224396137Registered Attendees by Area of PracticeRespondents PercentESL/EFL Instructor 1895 49.11%ESL/EFL Educator 711 18.42%ESL/EFL Educator with some mainstream Inst. 173 4.49%Mainstream Educator with some ESL/EFL Inst. 156 4.04%Mainstream Educator 102 2.64%Applied Linguistics 243 6.30%Bilingual Educator 96 2.48%TEFL/TESL Instructor 137 3.55%TEFL/TESL Educator 346 8.97%Total: 3859300025002000150010005000320Registered Attendeesby World RegionsUSA 3873Asia 320Canada 107Middle East 107South America 100Mexico 92Europe 55Central America 30Oceania 19Africa 8The Caribbean 6Total: 4717107 107 100 92 55 30 19 8 62227153355018382482491296When AttendeesRecommend/Purchasing ProductsRespondents Percent0–6 months 1838 50.62%7–9 months 248 6.83%10–12 months 249 6.86%Not Applicable 1296 35.69%Total: 3631668894Attendees’ Decision-Making ResponsibilitiesRespondents PercentRecommend Products and Services 2227 37.93%Identify Needs, Make Purchases 1533 26.11%Give Final Purchase Approval 550 9.36%No Purchasing Authority 894 15.23%Able to Hire, Make HR Decisions 668 11.37%Total: 587282293*Attendee data supplied voluntarily on 2009 convention registration forms.17795735310692387511215542593718Registered Attendees byInstitution/Instructional LevelRespondents PercentPre-K 238 3.41%Elementary School 751 10.75%Middle School 542 7.75%Secondary School 718 10.29%2-Year Community College 593 8.49%4-Year College or University 1215 17.39%Graduate, Postgraduate 1069 15.29%Business, Corporate 177 2.53%Nonprofit 293 4.19%Religious Institution 82 1.17%Adult Education Program 957 13.69%TESL/TEFL Certificate Program 353 5.05%Total: 6988

SPONSORSHIP PROSPECTUSTHE BOSTON CONVENTION& EXHIBITION CENTER (BCEC) 11