The New Headquarters - Volksbank AG

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HISTORY Snapshots of a Long History The construction of the new headquarters combines new building and renovation. Originally, the new headquarters consisted of four houses at the following addresses: – Peregringasse 1/Maria Theresienstraße 15 – Liechtensteinstraße 2/Maria Theresienstraße 13 – Liechtensteinstraße 4/Kolingasse 14 – Peregringasse 3/Kolingasse 18 [1] Rossau Barracks At the new headquarters, legacy meets new beginning and preservation meets creation. The time span between the old and new headquarters ranges from 1871 to 2010. This almost 140-year history has many small economic, cultural, intellectual and social tales to tell. Time of origination: Wilhelminian era – Historicism – Economic liberalism (1850 to 1890) The new headquarters traces its historic roots back to the years of the Wilhelminian era, which were characterised by a construction boom in Vienna. The Peregringasse 1/Maria Theresienstraße 15, Liechtensteinstraße 2/Maria Theresienstraße 13, Liechtensteinstraße 4/Kolingasse 14 und Pere- gringasse 3/Kolingasse 18 block of buildings is part of a two-row block development between Ringstrasse and the former Lastenstrasse, now called Kolingasse. This serves as a link road to the Danube Canal, a market area and, in particular, a supply route for the Rossau Barracks. The block of buildings blends in with the character of the former Ringstrasse development. The façade design of Maria Theresienstrasse 13 and 15 is commensurate with the late historic style and aesthetic as well as the contemporary vision of its owners. The immediate surroundings: The Rossau district in „Alsergrund“ “Alsergrund” was created after the incorporation of the suburbs and comprised the following districts: Alservorstadt, Michelbeuerngrund, Himmelpfortgrund, Thurygrund, Liechtental, Althangrund and Rossau. Rossau was initially called “Oberes Werd” (upper island). It was formed from the former “Fischerdörfl”, a fishing village surrounded by meadows. Boatmen had horses that pulled their boats upstream, and they took them to water in this area, which led to the name being changed to Rossau (the first recorded mention dates from 1368). After the Turks were driven out in 1683, boatmen and traders settled in this area, and the meadows were cleared and built on. Rossau, also called 8 THE NEW HEADQUARTERS
“Neu-Wien” (New Vienna), developed into a thriving suburb, and went on to become the preferred construction site of the aristocracy. The area was bordered by the „Servitenkloster“ (Servite convent) and the Jewish Cemetery (Rossauer Judenfreithof, Seegasse 9-11, first recorded back in 1652), Liechtenstein Palace and Rossau Barracks. Whilst the suburbs retained an air of village tranquillity between 1815 and 1848 with their organic growth, the building structure was completely transformed during the Wilhelminian era. In contrast to contemporary city expansion structures in the form of grid structures with crowded tenements, Rossau remained immune from these trends. Whereas the historic block of buildings that consisted of four houses was then crucially close to the „Börsenviertel“, the central banking and insurance district at the time, Rossau was primarily designed as a residential district in the Wilhelminian era. Jewish life in Rossau At the end of the Thirty Years’ War in 1648, there was already a large influx of Jews from the East (Poland and Russia). However, it was not until after the compromise of 1864, which recognised Jews as citizens with equal rights in Austria-Hungary and granted them complete freedom of religion and belief, that a separate Jewish settlement came into being in Rossau. As a result of this development, the Jewish community grew very quickly. From the 1870s, large numbers of orthodox Jews emigrated there from the East (Galicia, Hungary and Russia). Around 1900, the Jewish population made up more than one-sixth of the population of the 9th district, with the majority living in Rossau. Building and living around the new headquarters Tenants in Rossau consisted of tradesmen and businessmen (paper, timber and textile industries). Many had migrated to “Neu-Wien” from the textile district. Their numbers declined continuously until the First World War. Officers, high-ranking civil servants, “self-supporting people” and some manual workers, mid-ranking officials and salaried employees also lived in the Rossau district. Banking executives were to be found as building owners as well as tenants. Because of their proximity to the 1 st district (bound- ary: Maria Theresienstrasse), the four houses had a rather different landlord and tenant structure. The tenants and owners were predominantly bankers, industrialists and “self-supporting people”. There was a particularly high ratio of female owners. Members of the high nobility were less prominent as building owners than the younger aristocracy, for instance. Instead, the “banking aristocracy” (bankers) became the new landowners and homeowners to settle in “Neu-Wien”. They were looking for close proximity to the aristocracy in order to gain prestige. Following the stock market crash of 1873 (“Black Friday”), the number of construction companies fell significantly. In the intervening period, many residential properties acted as clubhouses as well as business premises of banks and insurance companies, which needed more space due to expansion measures. HISTORY [2] [3] [4] [5] [2] Schwarzspanierhof [3] Former “Fischerdörfl” [4] Porzellangasse [5] Jewish Cemetery THE NEW HEADQUARTERS 9
Page 1 and 2: www.volksbank.com The New Headquart
Page 3 and 4: FOREWORD Our Commitment to Sustaina
Page 5 and 6: Space to Work Together Harald Posch
Page 7: 30 Our Working Environment Completi
Page 11 and 12: [11] [11] Hildegard Burjan [12] Mar
Page 13 and 14: [21] Berggasse [22] Sigmund Freud [
Page 15 and 16: 1960s to the 1990s The ground-break
Page 17 and 18: A clear commitment to the 9 th dist
Page 19 and 20: Implementation of the construction
Page 21 and 22: house at Liechtensteinstraße 4, of
Page 23 and 24: [6] [7] Façade in detail, renderin
Page 25 and 26: form a skyline of their own within
Page 27 and 28: A spacious waiting area has been cr
Page 29 and 30: dish has been chosen, the diner can
Page 31 and 32: [3] Open-plan office [4] [5] [6] Wo
Page 33 and 34: The printer concept There is a very
Page 35 and 36: ary is famously huge, with more tha
Page 37 and 38: [2] [3] [4] [5] Creating art: Otto
Page 39 and 40: [9] Detail from the work by Otto Zi
Page 41 and 42: The Artist Brigitte Kowanz About Br
Page 43 and 44: The Artist Eva Schlegel About Eva S
Page 45 and 46: The art collection merged with the
Page 47 and 48: Franz Kernbeis Flugzeug (Aeroplane)
Page 49 and 50: Guest commentary [3] [4] How do you
Page 51 and 52: [2] CEO Gerald Wenzel, Mirjam Ernst
Page 53 and 54: [9] Mario Patera, School of Interdi
Page 55 and 56: Picture Credits and Sources Picture
Page 57: Special Thanks Imprint Media owner

The New Headquarters - Volksbank AG

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