Spring/Summer 2013 - Baptist Health Foundation

StewardshipSupporting the ministries of Citizens, Princeton, Shelby and Walker Baptist Medical Centers spring/summer 2013conquerthe towerA Conversationwith CFOGreg JohnstonNavigatingthe Pathfor Survivors

a letter fromGene Davenport& Mark BelcherDid our cover photo peak your curiosity? The gentleman getting ready torappel from the top of a tall building symbolizes an exciting new fundraising event for theBaptist Health Foundation. We have partnered with ABC 33/40, Galleria Tower and Overthe Edge to bring this fun event to the Birmingham area for the first time. See pages 8-9for more photos and to learn how you (or your company) can participate. It’s one eventyou will not want to miss!As we all know, the health care industry across the nation is facing tremendous changewith the impact of recent legislation; the Affordable Care Act is but one example. In ourQ & A spotlight (pages 2-4) Baptist Health System’s Chief Financial Officer and Senior VicePresident Greg Johnston shares how the System is preparing to cope with the challengesthese uncertain times will bring for our organization and especially for our patients.April is said to bring spring flowers, but it also brings out the generosity of golfers andsponsors at the annual golf tournaments benefitting Shelby Baptist Medical Center andthe Walker Baptist Cancer Center. Such fundraising events provide fun and fellowshipfor participants as well as visibility for critical hospital programs and services. You’ll seephoto highlights from these events on pages 16-17.Also in this issue, you’ll find an example of how proceeds from these tournamentsbenefit our patients. Read Have a Seat and Prepare to Be Better on page 20.Two stories focus on our smallest patients. At Princeton Baptist, the Women’s Centerwelcomes mothers and newborns with a newly renovated area to enhance the PersonalizedPregnancy Experience. It’s an environment boasting amenities often described as“more like a fine hotel than a hospital,” which offers physiological benefits as well as being“just pretty.”At Citizens Baptist, an innovative “Ouchless ER” was implemented to comfort andease fears of young emergency patients. It’s being received with enthusiastic support byphysicians, the staff and area parents. And with young patients, it’s reducing a lot of tears.We are happy to share news of how you and your support are making a difference inthe lives of many people. Baptist Health Foundation recognizes and deeply appreciates theyear-round generosity and support of our donors. No matter the season, the month or the day,it is you who makes possible the ongoing Health Care Ministry of Baptist Health System.Sincerely,Gene DavenportChairman, Board of DirectorsBaptist Health FoundationMark D. BelcherPresident & Chief Development OfficerBaptist Health FoundationStewardshipPublished byBaptist Health Foundation, Inc.a 501(c)(3) organizationP.O. Box 830605Birmingham, AL 35283-0605205-715-5339 or 877-474-4243www.baptisthealthfoundation.comBaptist Health FoundationBoard of DirectorsGene DavenportChairmanJoseph L. BynumLloyd WilsonSecretaryTreasurerLee CooperBill MortonBill DanielJames Rainer, Jr.John HolcombCarolyn ReedTom Jernigan, Jr.Scott ReedKatie Baker Lasker Kenneth SimonDr. Farrell O. Mendelsohn Lathrop SmithDr. Patrick Mills, Jr.Lee SmithBill Stonepresident & Chief Development Officer,baptist health foundationMark BelcherDIRECTOR OF DEVELOPMENTJennifer PhilpotChairman, BHS Board of TrusteesJohn HolcombPresident & Chief Executive officer,Baptist Health systemShane SpeesExecutive vice president& chief Operating OfficerKeith ParrottDirector, Public RelationsKaye SutleyEditorial BoardBetsy Postlethwait (President, Princeton Baptist)David Wilson (President, Shelby Baptist)Bob Phillips (Administrator, Walker Baptist)Joel Taylor (Administrator, Citizens Baptist)art directorAmy R. BickellBickell Designeditorial contributorsCary Estes, Jennifer Jackson, Susan P. MoorePhotographyRobert Farley, Christine PrichardContributorsJennifer Dodd (Princeton Baptist)April Weaver (Shelby Baptist)Renae McKinney (Walker Baptist)Roxiann Ramsey (Citizens Baptist)Sarah Hughes (Foundation)Baptist Health Foundation Stewardship is publishedfor friends of the hospitals of Baptist Health System.This publication is not intended to replaceprofessional medical advice or service. Personal healthproblems should be discussed with yourphysician or other appropriate health professional.contentsInterview with Greg Johnston...............2A Conversation with Baptist Health System’sChief Financial OfficerProgram Spotlight....................................5State-of-the-Heart at Princeton BaptistCover Story..................................................8Over the Edge FundraiserRappel the Galleria TowerFeature Story............................................10Navigating the Path of SurvivorshipNew Initiative for Cancer PatientsPatient Spotlight.....................................14Avery Clenney:At Princeton—People Make the PlaceFoundation Spotlight............................16On Par with SuccessHospitals Spotlight.................................18Princeton Welcomes Miracles“Ouchless” ER Opens at Citizens BaptistHave a Seat...and Prepare to Be Better“We Always Choose Shelby Baptist”51910816Annual Report CorrectionWe deeply apologize for errors in two listings of the “In Memory” section of our 2012 AnnualReport (page 16). Information should have read:Gifts in memory of Mr. William W. Featheringill were received from: Cardiology, PC and PrincetonBMC Medical Staff.Gifts in memory of Dr. David M. Fitzgerald were received from: Anesthesiologists Associated, PC;Dr. and Mrs. Thomas P. Briant; Cardiology, PC; Mrs. Sandra Haynes; Dr. and Mrs. John L. Mathews;Mr. and Mrs. Raymond B. Mitchell; Princeton BMC Medical Staff; Dr. and Mrs. Kurt A. Senn;Mrs. Heather F. Spector; Mr. Sam P. Spector; Dr. and Mrs. James R. Tomlinson; Mr. Lee J. Warner;Mr. and Mrs. James H. Yarbrough.Please send address changes to:Baptist Health FoundationP.O. Box 830605Birmingham, AL 35283-0605HOSPITALS OF BAPTIST HEALTH SYSTEMCitizens Baptist Medical Center (Talladega, Ala.)Princeton Baptist Medical Center (Birmingham, Ala.)Shelby Baptist Medical Center (Alabaster, Ala.)Walker Baptist Medical Center (Jasper, Ala.)facebook.com/BaptistHealthFoundationon the cover: In June, BHF presents an exciting event that’sa first for BHF and for the Birmingham area! Go Over the Edgeand Conquer the Tower to benefit the patients and hospitalsof Baptist Health System. (Visit ConquerTheTower.com forinformation and to register.)

interviewQAA conversation withSenior Vice President andBHS Chief Financial OfficerGreg JohnstonAs the health care industry faces a time of significant change inpayor reimbursement, Baptist Health System’s Senior Vice President and ChiefFinancial Officer Greg Johnston shares his insight on how the organization is preparingto cope with those changes. After more than 20 years at BHS, he emphasizes that thestewardship demonstrated by the organization’s founders is as important today as it wasmore than 90 years.What kind of changes are comingthat will effect health care deliveryat BHS?Obviously health care reform is goingto be the #1 issue that will impact us in2014. But, there’s still much uncertainty.Alabama has chosen not to expand Medicaid,which was a significant portion ofthe health care legislation and offeredsignificant benefit to both new enrolleesand providers. In opting not to expandMedicaid and receive those federal funds,it has at best delayed— and at worse—denied that benefit.Another aspect of reform establishesthe Federal Insurance Exchange, effectiveJanuary 1, 2014 with enrollment beginningin October 2013. At this point, it is still unclearhow many different insurance productswill be offered or the reimbursementrates. However, we are pretty comfortablethat Blue Cross will be among them.It’s difficult to predict how manypeople covered by the exchange will beformerly employer-insured and how manywill be those that have been insured.In this new environment, the coordinationof care between hospital and physicianis absolutely essential to success.Estimating revenue and patient volumein 2014 is very difficult with so manyunknowns.Reforms also mandated cuts in reimbursementfrom Medicaid and Medicareand those commence in 2014. Weestimate those at about $4 million. UnlessCongress and the President agree topostpone or delay the mandated reforms,Alabama hospitals will get the cuts, butpossibly not the benefits for the Medicaidexpansion.Uncertainty is the name of the game.QAHow has Baptist Health Systemprepared to meet these changes?There is no doubt that the “fee for service”model of payment of the past is going totransition into a different payment modelfor reimbursement. It is a question of “notif, but when.”With the new model, health careproviders will be paid for maintaining thehealth of a population of patients, versus afee for each service provided. It’s a transitionfrom volume to value and representsan allotted amount to care for the healthof a patient.In this new environment, the coordinationof care between hospital and physicianis absolutely essential to success.The new Baptist Physician Alliance is animportant tool in our arsenal to navigatethis new world. This partnership betweenBHS and our physicians will continue toimprove clinical integration. We’re both atthe table to discuss quality issues as wellas cost issues. This impacts our ability toprovide value for the health care dollar.It’s a key initiative to provide quality, costeffectivehealth care for our patients.Another strategic initiative for thisnew environment is our implementationof an electronic medical record (EMR).The timing of our investment in anEMR was dictated by CMS (Centers forMedicare & Medicaid Services) and theirincentive programs for hospitals.After close collaboration with physicians,we chose Epic’s EMR system toprovide the most benefit and quality careto our patients. It’s recognized as thenational leader and “best in KLAS.” (KLASis a firm that monitors and reports on theperformance of health care vendors.)EMRs increase the real-time communicationamong all of the caregivers.That—along with alerts that are built intothe system—help our physicians providethe highest quality of care. That’s somethingwe have always strived for and willalways be our top priority.Q AQA…the work that Baptist HealthFoundation does has never been moreimportant than it is now…Will these changesbenefit our patients?The philosophy for care at BHS hospitalshas always been patient-centered. Yetthere is no doubt that there will be morefocus on patients than ever before. Morethan ever, beyond treating a person’sillness or injury, our goal will be to keeppeople as healthy as possible. There willbe greater focus on preventive health careand providing medical care to managechronic conditions in the most timelymanner. And when needed, to ensure thatexpensive surgeries are provided in themost effective and efficient manner.Will these changes effectinnovation and technology atthe hospitals?Yes, most definitely. Health care reformwill affect and reduce reimbursement forhealth care services. Reduced reimbursementputs a greater strain on our ability toreinvest in innovation, clinical technologyand physical facilities. For that reason,the work that Baptist Health Foundationdoes has never been more important thanit is now and will be in the future.QAinnovation capital to the ministry ofBaptist Health Foundation PresidentMark Belcher often speaks of “innovationcapital.” How important isBaptist Health System?You have only to look at the recently completedPrinceton East Expansion to seehow absolutely essential such dollars wereto the success of that project. The Foundation’scapital campaign made possiblethe new state-of-the-art central steriledepartment and other clinical equipment,a much-needed classroom and a beautifulnew chapel. The more than $5 millionraised through the capital campaign wascritically important to the success of theexpansion project and positioning Princetonto help patients in the future.(continued on page 4)2 Stewardship Spring/Summer 2013 3

interviewDr. Clifton Lewiswith one of PrincetonBaptist’s Da Vincirobotic surgery units.programspotlightSimilarly, every penny of the fundsdonated to Baptist Health Foundation …every penny of the funds donated towill be used to help further our mission toprovide the highest quality health care for Baptist Health Foundation will be used topeople in our communities.We always want to be on the leading help further our mission to provideedge of clinical innovation for our patients.We want to make sure our patientsthe highest quality health care for peoplereceive the most modern and effectivein our communities.treatments—the best therapies that areAavailable. Often these new technologies—robotic surgery equipment, for example— possible benefit from every dollar. And, With declining reimbursement for ourare very expensive. The demand for new, “benefit” can be defined as the financial hospitals, the support of the Foundationcutting-edge technology—and sometimes return on an investment or benefit to our has never been more important. It can’t bestate-of-the-heartits limited availability—puts it at thepatients.said too often—it’s just that important.high end of the cost curve. That makesThe wise stewardship of our resourcesis vital if we are to continue to provide organization exceed our resources to fundEvery year the capital needs of theinnovation capital very, very importantto us because it is vital that we continue the best benefit to our patients. We will them. Our donor support through theto invest in new medical technologies. never stop having to consider cost and the Foundation helps us continue to meetat Princeton ABaptistBut, they are expensive. Support from the best use of our resources. We have to look those capital needs at each of our hospitals.Every year we call upon the Founda-Foundation helps make that investment at that side of the ledger. We must alwayspossible.practice good stewardship of our revenues tion for support for various programs andand the resources that we have—now and projects. They are always there to provideQin the future.dollars and support for these essentialPrinceton BaptistStewardship is one of our BHS Values.Is that value as relevant todayWith the generous help of our donorsprograms.heart patients benefitAs the Princeton Baptist Medical Center expansionA Qbegan to take shape with massive steel beams and twoasit was when BHS began in 1922?through the Foundation, we’ve enjoyedfrom robotic technologyAs Baptist Health Systemmore than 90 years of success. With theirstory glass panels rising up from the campus, plans wereand expertisemoves forward in this changing continued support, Baptist Health Systemcoalescing inside the hospital to add more pioneeringAbsolutely. Stewardship is a consistent health care environment, whatplans another 90 years as a faith-based,technology to Princeton’s already acclaimed heart services.value of our ministry. As resources becomemore and more scarce, it is critically Health Foundation know about(continued)should supporters of Baptisthealth care ministry.important to make sure we get the highest their role in the System’s future?4 Stewardship Spring/Summer 2013 5

programspotlightAlong with the latest technology, Dr. Lewis knows that it’sthe people who are the pulse of any hospital.mediately fill a range of surgical needs forPrinceton patients.“We brought a whole team to supportthis effort, and we were up and runningwith no learning curve,” says Dr. Lewis.“The environment provides us everythingwe need to perform these highly specializedsurgeries; it’s a turnkey operation,and we are proud to offer the most experiencein the state of Alabama and Southeasthere at Princeton.”Integrating cutting-edge technologywith the most knowledgeable and skilledstaff is what propelled Princeton PresidentBetsy Postlethwait to recruit Dr. Lewis andhis team. “A commitment to our patientsis what drives us at Princeton Baptist,”says Postlethwait. “As we added the latestand greatest technology during our expansionproject, we knew we also neededthe best in the practice of robotic surgeryto use these tools to their fullest potential.What intrigued me about Dr. Clifton Lewiswas not only his extensive expertise butthe passion he brings to his profession.”With approximately 700 robotic heartoperations and more than 1,500 minimallyinvasive cardiac operations performedover the last nine years, Dr. Lewis’ experienceand reputation makes him a leaderin the field of robotic heart surgery.”Dr. Lewis conducts the most intricateoperations using one of the hospital’s daVinci robots. Located within the hospital’snewly constructed, state-of-the-art surgerycenter, this equipment is the latestin robotic technology. Dr. Lewis says thiswas a motivating factor for relocating hispractice, “Princeton has the most modern,most technologically-advanced operatingsuites in the state. The environment providesus everything we need to performthese highly specialized operations.”Patients are intrigued by the robotand want to know about the relationshipbetween the surgeon and robotic technology.“One of the most common questionsI hear is ‘does the robot do the surgery?’”remarks Dr. Lewis. ”Nothing could befurther from the truth. Really, the robotis just a fancy, complex, very advancedinstrument that is under the completecontrol of the surgeon and his assistant at(continued from page 5)To complement the hospital’s new,state-of-the-art surgery suite and add anew dimension to robotic technology,the team at Princeton Baptist knew theyneeded an additional heart surgeon withyears of expertise and experience. Dr.Clifton Lewis, Sr. was the ideal fit to joinPrinceton’s outstanding cardio-thoracicsurgical team, bringing his extensiveunderstanding of minimally invasiverobotic operations along with a specialtyin robotic mitral valve repair and replacementsurgery to the hospital.Fifty years ago, when Dr. Lewis’father was a small town internist, theiconic black doctor bag was the onlything needed to diagnose and treat mostdiseases. Today’s practice of medicine ismuch different. Now there are multitudesof technological advances that aid in diagnosisand treatment, particularly whenworking with the heart.Prior to the arrival of Dr. Lewis, valvesurgery at Princeton Baptist was limited.Because high-tech robotic equipment wasalready in place in the new surgical suite,Dr. Lewis and his staff were able to imthepatient-side cart.” The advantages ofthe minimally invasive robotic approachinclude quicker recovery, reduced bleeding,infection risk nearly eliminated andsuperior aesthetics related to incisionsand scarring. [see sidebar: How it Works]Along with the latest technology, DrLewis knows that it’s the people who arethe pulse of any hospital. He credits thenursing leadership of Regina Yarborough(Princeton’s chief nursing officer) and herexceptional staff as an important factorin his decision to move his practice toPrinceton. “The nursing leadership hereis head and shoulders above anyone inthe city,” says Dr. Lewis. “They organizethis talented and dedicated nursing staffbetter than any I’ve seen and, in turn, thatallows nurses to flourish.”“Improving through innovation isa driving force at Princeton Baptist andthroughout Baptist Health System,” saysPostlethwait. “As we grow and adapt tochanging times, we continue to seek newways to better serve our patients.” AndDr. Clifton Lewis agrees. It is his commitmentto his patients that keeps himpassionate about his work. “If you knowyou can offer the most advanced, leastinvasive, most modern surgery available,and provide excellent outcomes—thatfeels good. Especially when we’re able toextend our reach to patients who may nothave been able to otherwise be served.”Our hospitals’ ability to provide theinnovation capital necessary to offer newtechnology and services to patients will beseverely impacted by health care reform legislation.Now, more than ever, the support ofour donors is needed. To learn how you canhelp support innovation at BHS hospitals,call 1-877-474-4243 or visit our web site:www.baptisthealthfoundation.com.robotic surgery – how it worksThe da Vinci SurgicalSystem enables surgeonsto perform delicate andcomplex operations througha few tiny incisions withincreased vision, precision,dexterity and control. Thesystem consists of several keycomponents, including:n an ergonomically designedconsole where the surgeonsits while operating,n a patient-side cart wherethe patient lays duringsurgery,n four interactiverobotic arms,n a high-definition 3Dvision system,n and proprietary EndoWrist®instruments.Da Vinci is powered bystate-of-the-art robotictechnology that allows thesurgeon’s hand movementsto be scaled, filtered andtranslated into precisemovements of the EndoWristinstruments working insidethe patient’s body.Along with the benefitsto patients, surgeons areimpressed with the da Vinci’simproved dexterity andrange of motion, superioroptics and superior threedimensionalviewing to helpseparate tissue very gently.Improving through innovation isa driving force at Princeton Baptist andthroughout Baptist Health System.—Betsy Postlethwait6 StewardshipSpring/Summer 2013 7

coverstoryconquer the towerYou could be one of the firstto “Go Over the Edge for Wellness.”Visit www.conquerthetower.com for details.Are you looking for something exciting and wa-a-ay “over the edge” to do thissummer? How about rappelling the Galleria Tower?!Join the Baptist Health Foundation on June 7 and “Conquer the Tower!” Up to 76 thrillseekerswho donate $1,000 will have the “once in a lifetime” opportunity to rappel from thetop of the 17-story Galleria Tower in Hoover. Proceeds from Conquer the Tower will benefithealth and wellness initiatives in the Birmingham area.BHF appreciates the support of our media sponsor ABC 33/40 and event partners GalleriaTower and Over the Edge. Visit www.ConquerTheTower.com for details or to register.Scan the QR codefor more 8 Stewardship informationSpring/Summer 2013 9

featurestoryLeading the new initiativewith Pam James (center),nurse practitionerand manager ofmammography and theBreast Care Center,are (left) Marla Ford,clinical navigator, and(right) Teneramie Hall,resource navigator.navigating the path ofsurvıvorshipNew initiative at Princeton Baptisttguides breast cancer patientsGrant makes“next step” possiblePrinceton Baptist Medical Center’s BreastCare Center has remained ahead of thecurve when it comes to diagnosis, treatmentand follow-up care of breast cancerpatients using a high-touch, personalizedapproach to caring for women who findthemselves in a life-altering situation. Sowhen the Women’s Breast Health Fundof the Community Foundation of GreaterBirmingham was looking for an organizationto implement a Breast CancerResource and Survivorship Network viaa specific grant for a Navigator program,Princeton Baptist was a logical fit.Terri Lamons, executive directorof imaging services and neuroscienceat Princeton, recalls the meeting thatpreceded the launch. “When the Women’sBreast Health Fund group visited ourBreast Care Center, their first reaction was‘This place has a different feel to it.’ Theyrealized right away that implementing theNavigation program would not be a cultureshift for us. The culture was alreadyin tact at Princeton; Navigation was justa way to better streamline the servicesand the passion we already had for thesewomen.”Navigating the wayThe essence of the Navigator program isto guide women and their families as theynegotiate diagnosis, treatment and survivorshipof breast cancer, with the ultimategoal of increasing the patient’s qualityof life during recovery and on throughsurvivorship. To fully address the resourceneeds, the Navigator program was estab-by Jennifer JacksonThere is a new paradigm in the fight against breast cancer, and it’s an indicatorof positive progress. Survivorship is on the rise in a significant way—not only in the number of patientswho are surviving breast cancer, but also in the number of years women are living beyonddiagnosis with their pink badge of honor. But this new reality brings specialized needs: to care forthese women warriors with a proactive approach that provides access to resources. The PrincetonBaptist Breast Care Center has stepped up to answer that call.lished as a collaborative strategic plan inpartnership with the Princeton BaptistBreast Care Center, the Baptist HealthFoundation and the Women’s BreastHealth Fund through a grant provided bythe Community Foundation of GreaterBirmingham.Through the program, Princeton’sclinical navigator and resource navigatorwork in tandem to provide a continuumof care to women facing the uncertainpath that a breast cancer diagnosis creates,helping patients prepare for what liesahead. This one-stop resource center offersservice on both sides of the spectrum.The clinical navigator, Marla Ford, is aprofessional nurse experienced in workingspecifically with women suffering frombreast cancer and who understands thechallenges of treatment and survivorship.10 StewardshipSpring/Summer 2013 11

featurestoryAs clinical navigator, Marla helps removeany “roadblocks” to treatment and makessure comprehensive and varied cancercare services are accessible to all patients.The resource navigator, Teneramie Hall,is a license social worker. She strives toprovide exceptional services by using aholistic approach. She connects survivorswith community resources and programsthat empower them through the challengesof the new normal.Pamela James is a nurse practitionerwho serves as the manager of mammographyand the Breast Care Center atPrinceton Baptist and oversees the program.“Patient navigation refers to the individualizedassistance offered to patients,families, and caregivers to help overcomehealth care barriers and facilitate timelyaccess to quality health and psychosocialcare throughout the continuum fromdetection, survivorship (diagnosis, treatmentsupport, rehabilitation, etc) and endof life care.” Patient navigators address andanticipate obstacles to care. Patient navigatorsaddress rehabilitation by providingeducation/support for issues related tosurvivorship, lymphedema therapy,support groups, transportation andfinancial help.Princeton’s clinical navigatorand resource navigator work in tandem toprovide a continuum of care...Free and open to allWhile the program is located and managedat Princeton Baptist, women do nothave to be a patient at Princeton to takeadvantage of the Navigator resources. Thisfree program is available to women acrossJefferson, Shelby, Walker, St. Clair andBlount counties.Pamela is working diligently withcommunity, civic and faith groups acrossthe counties to raise awareness of the programand encourage breast cancer patientsand survivors to participate. Princeton iscurrently navigating 120 patients.She has witnessed firsthand how thisnew level of care has enhanced the qualityof life for many women in unique ways. “Werecently had a patient who had undergonea bilateral mastectomy and had to receivechemotherapy. She was fearful of theeffects of the chemotherapy regimen. Notonly were we able to connect her withcaring professionals who could talk herthrough the process, but one of our Navigatorsaccompanied her to her treatment.”When Princeton talks about “we are herefor you” this is the ultimate example.Along with the two-year grant, fundsfrom the Baptist Health Foundation havesupplemented the program. And, withthis new Navigation program, Princetonis setting the highest standards as itcontinues to provide a better quality of lifefor patients through compassionate care,which is the core of Princeton BaptistMedical Center.For more on the Navigator programand PrincetonBaptist’s Breast CareCenter scan theQR code, visithttp://PrincetonBreastCareResources.org, or call1-877-222-7847.Scan the QR codefor moreinformationThe Navigator ProgramThe Navigator program provides a broad spectrum of services including:n identifying local resources and supportn navigation through the health care systemn helping those without insurance apply for financial assistancen arranging mammography servicesn assessing unique concerns and needs for eachindividual patientn helping schedule doctor appointmentsn ensuring follow-up care is availablen counseling and family supportn Breast Cancer Support Groupn assistance with prosthesisn transportation to physician appointmentsn genetic testing and counselingThe multidisciplinary approach of the Breast Care Center at Princeton Baptist allows women to receive complete and thoroughconsultations, diagnosis and follow-up – usually all in the same day. An experienced, certified, multi-disciplinary team of professionalsincludes surgeons, pathologists, medical and radiation oncologists, nurse practitioners, certified mammography technologists,specially trained oncology RNs, lymphedema therapists and Spanish interpreters.Comprehensive Services of the Breast Care Center include:n Digital ultrasound and breast MRIn Stereotactic needle biopsy – image guided andultrasound guidedn Sentinel lymph node biopsyn Radiation oncologyn Surgical oncologyn Medical oncology, including chemotherapy andhormonal therapyn Lymphedema clinicn Reconstructive plastic surgeryn Multidisciplinary care conferencesn Rehabilitation coordinationn Prosthesisn Survivorshipn Counseling/Family Supportn Identifying local resources and support12 Stewardship Spring/Summer 2013 13

patientspotlight[It was] not the usualhospital experience.I did not run into asingle person [atPrinceton Baptist] thatdidn’t seem to care.PrincetonBaptistWwhere the people make the placeWhat defines a place? When you stripaway the high-tech robotics, shiny equipment,designer waiting rooms and fresh paint andfloors, you’re left with a shell. But fill that shellup with loving, caring people and a place gainsnot just a heartbeat, but also a heart.For decades, Princeton Baptist has prideditself on the people inside the hospital—knowingthat it’s the staff that makes Princetonspecial. And tenure speaks volumes—just aska Princeton employee how long they’ve beenthere. You’re likely to get answers all the way upto 30-plus years.Avery Clenney experienced this uniquenessfirst hand. When Mr. Clenney learned ofhis need for a repair to his heart’s mitral valve,his first reaction was to seek out the best doctorfor the specialized surgery. Dr. Clifton Lewis’name rose to the top time and time again. Butwith Dr. Lewis’ practice recently relocated toPrinceton Baptist, Clenney was unsure of whatto expect. “It had been years since I’d been toPrinceton,” says Clenney. “But I trusted Dr.Lewis and trusted that he would be at the bestplace.” Mr. Clenney’s reaction to Princeton?Pleasantly surprised would be an understatement.Not the usual hospital experience. “I didnot run into a single person there that didn’tseem to care.”After a few days at Princeton, Mr. Clenneybegan to feel like he was reuniting withold friends. Not only those he knew, like hisneighbor and Princeton president, Betsy Postlethwait,but also each and every person whocared for him and treated him as if they hadknown each other for years and years.“I went in not knowing anybody, feelinglike I was in this unknown place, and it endedup I had a lot of connections there,” said Clenney.“From the moment I went in for pre-admission,it just felt really comfortable.”While Mr. Clenney was appreciative of theentire staff, and can recall just about all of themby name (see sidebar), he became especiallyfond of the third floor staff who encouragedhim during his recovery. “Every person up therewas extremely nice and very supportive, wantingme to get moving so I would recover morequickly. It was fun, too. On the floor they had acontest going of which patient would walk themost, even keeping score! Every time I was outon my walk other nurses would spur me on.”The level of care that Mr. Clenney receivedis no surprise to Regina Yarbrough, thehospital’s chief nursing officer. “When you hireand retain compassionate, caring nurses andsupport staff, of course patients will recognizeand appreciate the kindness. Every person thatis part of the Princeton family is always lookingat how we can make the patient experiencespecial. It’s just the way it’s always been here atPrinceton.”naming namesby Jennifer Jacksonphotography by Robert FarleyAvery Clenneywas so impressedwith the Princeton staff hecan recall each person hecame in contact with from themoment he entered the doorwelcomed by smiling, helpfulfaces. Those he met include:Admitting—LindsayDr. Lewis’ entire staffNurse anesthetist—JasonCICU—Ashley and StephanieAll the 3rd floor nursingstaff, dietary & housekeepingstaffPrinceton President—BetsyNurse supervisor—NathanBaptist HealthFoundation—Sarah14 Stewardship Spring/Summer 2013 15

foundationspotlighton par with successShelby Golf ClassicWalker Cancer Center Golf TournamentThis year’s Walker BaptistCancer Center Golf Tournamentproved to be another winning event. Proceedsfrom the 11th annual event held April5 at Musgrove Country Club in Jasper willbe used to help uninsured cancer patientspurchase prescriptions and medical equipment,provide transportation to chemotherapytreatments and meet other needs.“We are so grateful to our sponsors,”says Cancer Center Administrator DeAnnaBagwell. “There are many of these wonderful,generous people who have participatedsince our very first tournament 11 years ago.Because of them and the dozens of golferswho participate, many people in our areawill receive much-needed assistance as theybattle cancer. The needs we’re able to meetthrough the funds generated by this golftournament take a tremendous burden andstress off their shoulders so they can focusall their energy on getting better.”Congratulations to the members of thisyear’s winning team: Dr. Leonard Jones, KirkKelly, John Chambers and Will Hunter.right: Winning team Dr. Leonard Jones,Kirk Kelly, Johns Chambers and Will Hunter“Birdies for Charity”Baptist Health Foundation is participating in a fundraising program called “Birdiesfor Charity.” This unique fundraiser lets nonprofit organizations—like BHF—generate contributionsbased on the number of birdies made by Champions Tour players during the 2013 Regions Traditionin June. Donations can be a set amount ($15 minimum) or a “per birdie” pledge (minimum two centsper birdie). And 100% of your donation will go to BHF to support our hospitals and patients.To participate and support Baptist Health Foundation, visit http://tinyurl.com/BirdiesForBaptist.Again this year, Robins and Morton generouslyparticipated as Title Sponsor for the SixthAnnual Shelby Golf Classic held April 12 at BallantraeGolf Club in Pelham. Shelby Baptist physiciansDr. Mark Scofield and Dr. Malcolm Simmonsserved another term as event chairmen.The combination of the support of around100 participants and a number of generoussponsors led to another success for this Springfundraiser for the hospital.This year’s proceeds will enable Shelby Baptistto continue providing state-of-the-art technologiesto patients. Since its inception, this tournament hasraised more than $200,000 for the hospital, mostparticularly for the purchase of new equipmentfor the hospital’s Neonatal Intensive Care Unit.sponsorsRobins & Mortontitle sponsorMaynard Cooper& Gale, PCgolf cart sponsorSherlock, Smith& Adams, IncpresentingsponsorTRO Jung|BrannenpresentingsponsorJohnsonDevelopmentpresentingsponsorFar left: sizing up a shot; Middle top: (left to right) Gary Wilkinson,Joe Bynum, David Wilson and Mark Mattox celebrate; Middle bottom:Chairmen of this year’s Golf Classic were Dr. Malcolm Simmons (left)and Dr. Mark Scofield; Far right: Dr. Cliff Vance.sponsorsJim-N-NicksDuskin Point MarinaSouthern OrthopedicsDrummond CompanyJ. L. Morgan & AssociatesNew Beacon HospiceScott Crump ToyotaMedFusion Specialty PharmacyDot DecimalWalker Medical Diagnosticsabove: PaulLiollio takescareful aimleft: RodneyCorbin,Dr. ErichWouters,DonnaHammack andRandy Tate.above, left: Sandra Haynes talks with BHS ChiefNursing Officer Regina Yarbrough; above, right:Mary Louise Hodges shares a memory with the group,seated is Margaret Patterson.ReunionCelebratesGood News ofOld TimesSecond FiftyReunionattendeesincluded(left to right)Sandra Haynes,Mary LouiseHodges, DottieGreene andMargaretPatterson“Do you remember” and “How haveyou been” echoed around the room at a Second FiftyReunion Luncheon held in April at Princeton Baptist’snew community room in the East Expansion area.The Second Fifty was organized September 18,1974—just two years after Baptist Health System’s 50thanniversary—as a “women’s division” of the BaptistHealth Foundation. Mrs. Barbara Oliver, then a memberof the Foundation Board, was the group’s first leader.Fifty women were invited to serve and help BHS thriveduring its second fifty years.Several of the Second Fifty “alumnae” were on handto share memories and celebrate the tremendous supportthe organization provided over several decades toBaptist Health System’s health care ministry. Fundraiserslike the groups very popular Annual Garage Sale andluncheons with nationally noted speakers such as authorJohn Grisham and newscaster Cokie Roberts.Baptist Health Foundation President Mark Belcherand Princeton President Betsy Postlethwait welcomedthe ladies and recognized the group’s valuable contributionsthat have helped make possible medical care,technology advancements and assistance to patientsand families over the years.16 Stewardship Spring/Summer 2013 17

Serving the Needs of the Community princetonhospitalsspotlightPrinceton Welcomes MiraclesPersonalized Pregnancy Experience makes the differenceEverything says “welcome” in the newly renovatedWomen’s Center at Princeton Baptist Medical Center. Soothingcolors, soft lighting, wood finishes and comfortable, homelikefurnishings create an environment that welcomes families andnewborns.“Families love the newrooms,” said Pat Franklin,nurse manager for Women’sServices. “They like the homeyfeeling, and that is not typicalin a hospital room. Instead,there’s a more family-orientedsetting.” Light-filtering windowshades, plasma TV, refrigeratorand a rocker/reclineradd to the comfort. There’seven a couch that makes intoa full-sized bed to help Dadget a few winks.And the Women’s Centeris not just a pretty face!“Comfortable surroundings, asoothing environment—theseare more conducive to healing,”said Franklin. “It’s notjust pretty, but offers positivephysiological benefits. A cold,institutional environment forthe patient who isn’t feelingwell doesn’t promote healing.A soothing environment canhelp them sleep and rest better.It can also foster a betterbonding experience for themother and infant.”A relaxed, comfortable newmother is also more likely toshare any concerns or questionswith the staff, explainedFranklin. “We want to establishthat rapport with physiciansand the staff caring for her. Ithink that’s one of the mainthings that makes PrincetonBaptist special—the genuinecare we have for each patient.”Making every pregnancya personalized experience isan approach the hospital hascarefully crafted. It includesnot only the complete remodelingof the Mother/Baby Unit,but also recent upgrading ofthe hospital’s six labor anddelivery suites.This is combined withthe support and expertise ofboard-certified obstetriciansand gynecologists—physicianswho are honored to be part ofthe miracle of a child’s birth.Princeton’s low-volume, highqualityphilosophy attractsexperienced, caring nursesand allows them to spend theneeded time to reassure andsupport expectant mothers.It’s one of these nurseswho will serve as a personal“coach” for the expectantmother, part of Princeton’sPersonalized Pregnancy Experience.“Princeton Baptist hasalways placed an emphasis onquality of care; that’s our focus,”said Regina Yarbrough, chiefnursing officer. “This initiative—the Personalized PregnancyExperience—will ensure we’reproviding that quality to ourmaternity patients.”An RN personal coachis assigned to each patientto better understand thatpatient’s preferences regardingthe birth of her baby. “We askright: Women’s Services Nurse Manager Pat Franklinmakes sure new mom Carleigh Hall and newborn daughterHadleigh have everything they need.the patient what is importantto her, and then customize thebirthing experience in accordancewith that mom’s uniqueneeds,” says Yarbrough.“We also provide educationopportunities prior to thebirth to reinforce good decisionsfor the mother and baby.And our exceptional staff ofphysicians and nurses areavailable every step of the way.by Susan P. MooreAll this is to ensure a smooth,healthy delivery and providespecial bonding time.”Of course, you can’t havea birthday celebration withoutgifts! To mark the specialoccasion, the Mother/BabyUnit staff holds a “Birth Day”party – complete with giftsthat include a car organizer,infant car seat, photographsand more!OuchlessEmergencyDepartmentThe toddler screams at the top of his lungs.The anxious parent hovers nearby. The emergency room teammultitasks—holding the struggling, young patient, reassuring theworried parent and administering needed medical care. What canmake it better?The emergency department(ED) at Citizens Baptist MedicalCenter in Talladega has theanswer—an Ouchless ED.“We serve a large pediatricclientele,” says Meg Gray, directorof critical care servicesat the hospital. “We deal withprecious, young lives; youdon’t want to upset them ortheir parents. Their experienceaffects not only this visit, butcan influence how they respondto future visits to the hospitalor their physician. These arethe most trusting, the mosttender patients. We want to‘get it right’ and make theirexperience in our emergencydepartment as painless andwith as little stress as possible.”Gray described frequentlyseen pediatric injuries as brokenbones from falls, bumps,ear aches, nausea, respiratorydisorders and dehydration. Afirst step to treating many ofthese conditions involves a“stick” to administer sedationor start an I.V.“Few parents are comfortablewatching this,” Gray says.“It’s important that we explainwhy this is necessary. Educationis an important aspectof pediatric care—to alleviatethe fear of the unknown andthe surprise factor for bothparent and child.”Explaining what’s to comeis just part of Citizens’ OuchlessED program. “Anxiety may increaseas the instrument traycomes into sight, so engagingyoung patients in conversationcan provide a distraction,”says Gray, herself the motherof three, ages 13, 9 and 6.“Most mothers knowthat tactic already, but noteveryone is a mom. ‘Do youhave a brother?’ or ‘What’sMakes It Betteryour favorite color?’ can redirectlittle ones’ attention fromscary needles.” Distraction isone of several techniques weuse—along with tools like agespecificpain questionnairesand protocols—that is part ofthe pediatric-specific trainingfor our Ouchless ED staff.Another “distraction” thatgreets families on enteringthe Ouchless ED area is thechild-friendly atmosphere anddécor. The hallway featuresa transportation theme,complete with cars androadways in primary colors.Wall-mounted toys, specificallydesigned for medicaltreatment areas, include a funmirror and thermal handprinttoys. Theses toys and bright,kid-friendly wall finishes weremade possible by a $1,500contribution from the CitizensMedical Auxiliary.“We’re so fortunate tohave their support,” says Gray.“Their generous gift will helphundreds of children—andtheir parents—get through adifficult experience.”Judging fromhis smile, it lookslike Quade Cobbapproves of thenew kid-friendlyfeatures ofCitizens Baptist’snew “OuchlessEmergencyDepartment.”by Susan P. MooreSoon those hallways willalso include artwork by localelementary school children.“The community is why ourhospital is here, so we wantthe children of the communityto feel part of it.“We’re proud of the workwe do at Citizens Baptist,”she adds. “Some Christiansvisit people at nursing homes;others minister to youth; myministry has always been tocare for sick people in a timeof need. We are fortunate atCitizens to have a ministrythat lets us care for not onlythe body, but also the heartand spirit. It’s our ministry andour mission, and we’re alwayslooking for ways to do ourwork better.”One way to make it betterin the Ouchless ED, accordingto Gray, “We would loveto have a vein finder to startIVs. It eliminates guesswork aswell as a lot of anxiety on thepart of our tiny patients, theirparents and even our staff. Itwould save ‘sticks,’ save time—and a whole lot of tears.”Serving the Needs of the Community citizens18 StewardshipSpring/Summer 2013 19

hospitalsspotlightServing the Needs of the Community walkerright: Chemo therapypatient Coy Cagle , withnurse Julia aaron,was one of the first toenjoy the comfort ofthe new chemotherapychairs in the WalkerCancer Care Center.Have a Seat ...and Prepare To Be Betterby Susan P. MooreTake a seat. For the next few hours, you’ll sit upright whileneeded chemotherapy drugs are slowly infused into your body.To aid infection control, the room temperature is kept cool– and you’re probably anemic -- so you’re chilled. Cancer hasdamaged your spine and sitting for long periods in one positionis quite painful.Now, swap seats. Try anew infusion recliner. It has aheadrest, soft cushions, a footrest,infinite positioning at thepush of a button for the chairback and, o-o-oh, a heatedseat. You can lie flat and evenrest on your side if it’s morecomfortable.Eight new infusion reclinersat the Walker Cancer CareCenter are “all about patientcomfort and ease of use,”says Administrator DeAnnaBagwell. This new level ofcare and comfort for WalkerCounty area chemotherapypatients was made possible bya grant from the Walker AreaCommunity Foundation andmatching funds from BaptistHealth Foundation (BHF).Most of the eight chairsreplaced by the new reclinerswere purchased in 1999as refurbished chairs. Overthe years, it had becomeincreasingly difficult for staffto maneuver the old chairsinto comfortable, accessiblepositions for patients. Thesepatients – some who havetreatments as often as fivedays a week – have to sit inthese uncomfortable chairsup to seven hours receivingchemotherapy, iron infusionor other therapies.As a member of LeadershipWalker County 2012,Bagwell identified an opportunityto implement thoseBaptist Health System Missionvalues of resourcefulness andexcellence when her Leadershipgroup heard a presentationform the Walker AreaCommunity Foundation.With assistance from BHF,she successfully applied for agrant from the CommunityFoundation to purchase newinfusion chairs. This fundingwas matched by BHF.“There is absolutely noway this would have happenedwithout support fromthe Walker Area CommunityFoundation and the BaptistHealth Foundation. We are sograteful,” says Bagwell. “It’s anincredible improvement forboth patients and the nurseswho care for them.”Compliance regulationsfor therapeutic seating havechanged over the years, andthe new recliners meet thelatest standards for cleaningand infection control as wellas medical emergencies.“This is going to be sogreat – less wear and tear onthe backs of the staff combinedwith the joy in theirhearts to bring greater comfortand safety to our patients,”says Bagwell. “We appreciatethe many BHF donors whosegifts made this advancementto our Cancer Center possible.Our nursing staff isalready top notch. Now wehave chairs for our patientsthat match that same highstandard of care.”Gifts of all sizes play animportant role in making thelives BHS hospital patientsbetter. Would you like to help?Visit www.baptisthealthfoundation.comor call 1-877-474-4243.“We AlwaysChoose Shelby Baptist”For Maxine Blackmon, compassion is the best medicine.That is one of the main reasons she and many members ofher family have long made Shelby Baptist Medical Center theirprimary health care facility.“Anytime we need to goto the hospital, we alwayschoose Shelby Baptist,” saysMrs. Blackmon, who haslived in nearby Wilsonville fornearly 50 of her 80 years. “It’samazing to me how muchthe hospital has grown. It’salways had good service andgood, caring people. But it hasgrown so much and addedso many specialties that youcan get almost anything donethere. So there’s no need to goanywhere else.”While the medicalcapability of Shelby Baptist isimportant to Mrs. Blackmon,she says it is the people whowork there that make thehospital so special. That wasnever more evident to herthan in 2012, when she wasadmitted through the emergencydepartment with atrialfibrillation and congestiveheart failure. It was then thatMrs. Blackmon first met Dr.Pallavi Sunkavalli.“She is very sweet andgentle and kind, with a wonderfulway of communicatingwith people,” Mrs. Blackmonsays. “One day I was having areally difficult time breathingwhen Dr. Sunkavalli came intomy room, and it was almostas if an angel had been sent tome, she meant that much tome at that time.“She took my hand andstood by the bed and talked tome. She showed me picturesof her two children. She justput me at ease. I was gettingvery anxious, and she juststood there and held my handand showed her pictures andtalked to me about them. Shehas a wonderful bedside manner.It’s not fake. It’s straightfrom her heart. She’s just awonderful, knowledgeable,kind and caring doctor. Shemade all the difference in myworld at that time, and I havenever forgotten that.”But that certainly was notthe only occasion when Mrs.Blackmon has experiencedthe compassion of the medicalprofessionals at ShelbyBaptist. A retired RN whotaught nursing for 20 years,Mrs. Blackmon says she trulyMaxine Blackmon(left) has nothingbut praise forthe staff at ShelbyBaptist and her“angel,” Dr. PallaviSunkavalli.by Cary Esteslearned how exceptional thehospital is in 2002, when herpregnant daughter was sufferingfrom preeclampsia andhad to undergo an emergencyC-section. The baby was immediatelytaken to Shelby’sNeonatal Intensive Care Unit(NICU) and put on a ventilator,where he remained forseveral weeks.“He was very fragile,” Mrs.Blackmon says, tearing upat the memory. “Many, manyspecialists had to be called in.Lots of different people had tocome in and take care of him,including all the nurses. I cannotspeak too highly of all thepeople who work in the NICUunit. They have special feelingsfor those babies. You can see itin the way they gently touch thebabies and the way they handlethem with such compassionand care. They just exude lovefor those babies. It’s importantfor little babies to feel love,and they get it at Shelby.“Because of the love andcaring of the nurses and doctors,that little baby is now 11years old and he’s growing upto be a fine young fellow. At thetime he was born, we didn’tknow if he was going to livethrough the day. But they tooksuch good care of him at ShelbyBaptist – now you wouldnever know anything had everbeen wrong with him. He’s abeautiful, loving child.“So I thank God for ShelbyBaptist Medical Center andall the people there. EveryoneI have ever encountered at thehospital was knowledgeable,caring and genuinely interestedin me. You don’t get thatcombination everywhere, butyou get it at Shelby Baptist.”Serving the Needs of the Community shelby20 StewardshipSpring/Summer 2013 3

OVERTHE EDGEforWELLNESSRappel the Galleria Tower • June 7thDonate $1,000 to Baptist Health System and be 1 of 76 thrillseekers to conquer the tower. All proceeds benefit healthand wellness in your communities.For more information or to register visit conquerthetower.com22x28 poster for escaltor frameP.O. Box 830605Birmingham, AL 35283-0605ADDRESS SERVICE REQUESTEDprsrt stdU.S. PostagePAIDBirmingham, ALPermit No. 159