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Strategy 2011-15 Full document - PDF - Scripture Union Scotland

Strategy 2011-15 Full document - PDF - Scripture Union Scotland

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Appendix 3Area Last 5 years Next 5 yearsEnvironmentalfactors• Greater environmentalawareness- “Carbon footprint”concept- Successful business• BIG issue for YP – uncool notto be concerned;• YP more concerned re justiceissues in general;TechnologicalchangesFundraising/givingmodel e.g. M&S• Fairtrade – greater mainstreamacceptance;• Broadband usage / internetuse everywhere;• Prevalence of GPS > Sat Nav /Mobiles;• iPod generation;• Texting popularity;• YouTube;• BBC iPlayer / TV on demand;• Wikipedia / sharing ofknowledge- Less dependence on‘experts’• Emergence of online giving /sponsorship.• Fear of impact of globalwarming;• More environmental taxes;• Need to be seen to be carbonneutral;• Opportunity to take astronger lead / Christianstewardship angle.• Much closer to 100% internetaccess;• E-readers – impact on paperbooks?• Publishing on demand;• Faster broadband speeds –more media;• More access to information, lessknowledge:- Why learn it when you canGoogle it?• Even more time being spentonline;• Social networking all the time– via mobile;• Targeting by advertisers usingGPS location;• Space tourism.• Interaction withpotential/existing donors viasocial networks;• Slow demise of cheques!<strong>Scripture</strong> <strong>Union</strong> <strong>Scotland</strong> 28Our <strong>Strategy</strong> <strong>2011</strong>-20<strong>15</strong>

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