New Beginnings - OpenRoad Driver

More documents

Recommendations

Info

Since 1882Insurance Services Ltd.101 2323 Boundary RoadOpenRoad driver |40
Customer Satisfaction...OpenRoadSurvey SaysPollthe Pollster(not the upholsterer)It is Barb Justason’s business to identifyopinions, attitudes and awareness.She is the principal of Justason MarketIntelligence, the firm that OpenRoadAuto Group selected to completethe research featured in this issue ofOpenRoad Driver.We thought it would be fun to turn thetables and survey Barb on your behalf.Barb graciously agreed to answer our“Poll the Pollster” questions. We hopeyou enjoy the results – up close andpersonal with Barb Justason.Best part of your job?I love mentoring and training staff. I lovewatching them learn and develop.Funniest anecdote?Several of my acquaintances believe thatI am an upholsterer (confused with “pollster”).I don’t have the heart to explainwhat I really do.Moment you knew you hadfound your career?I had one of those “ah-ha” momentsshortly after taking a support job with aToronto-based marketing research firm inthe late 1980s. I suddenly recognized thatthis was an industry that is incredibly powerfulto marketers and communicators.Market researchers and pollsters alwayshave the information before everyoneelse. It’s empowering.Most recent business success?We have expanded and grown our businessquite substantially over the past year,to the point that we are already outgrowingour new premises. It’s actually a difficulttime for us, brought about becausewe’ve been successful.Secret to balancing familyand business?I have no idea. I’m a failure at work-life balance.Everyone who knows me will agree.What do you drive?On nice days, my Norco Bigfoot bicycle.On rainy days, my Toyota Yaris in copperorange mica.Barb JustasonLast movie rented?I’m working my way through 24. I’m inseason two about to watch the third disc.I avoided 24 for years because I knew thatit would become an obsession. Currently,24 is my most significant indulgence.Exercise?I’m pretty committed to being in somekind of motion for at least an hour eachday. I cycle to work on nice days – it’sabout 40 minutes each way includingsome challenging hills.Best night out activity?Walk to a local pub with my husband forsome dinner, a pint and a nice long visit.We thoroughly enjoy each other’s companyand can talk long into the night.Coffee?French roast each morning. Two mugs.Tall latte in the early afternoon. I drink toomuch coffee.Favourite Meal?Anything Salmon. Anything Thai.Secret to a happy marriage?Our babysitter, Lucy.Words you overuse?Jeepers. Judicious. Fabulous. Delish(short for delicious). Incredible. Everypollster overuses “significant.”Best gadget?The jar opener I bought last year from LeeValley Hardware.Best advice you’ve everbeen given?My husband said one day about fiveyears ago, “You can’t buy back yourlife.” The advice was persuasive and ledto some significant decisions about howI would live the rest of my life. It led meto where I am today with my businessand family.Worst advice you’ve everbeen given?“Go on a diet.”Personal style?No. Barb Justason is the principalof Justason Market Intelligence,recognized by Business in Vancouveras one of BC’s top five marketingresearch firms. She and her husband,Hughie Rudd, are the parents of sonDevon and daughter Lana.OpenRoad driver |41
Page 1 and 2: FALL/WINTER 2007 · www.OpenRoadDri
Page 3 and 4: In this issueA Features6 People Cus
Page 5 and 6: Share your thoughts...TheCustomersA
Page 7 and 8: News from our Dealerships...OpenRoa
Page 9 and 10: How did you first become interested
Page 11 and 12: Tipping the wide brim ofmy sunhat d
Page 13 and 14: OpenRoad driver |11
Page 15 and 16: My job is reallyan extension of my
Page 17 and 18: The most beautiful car in the world
Page 19 and 20: In a sweeping retrospective of her
Page 21 and 22: Audi R8 2008Audi has come up with s
Page 23 and 24: LEXUS LS 600h L 2008Is it possible
Page 25 and 26: OpenRoad driver |23
Page 27 and 28: Ask the ExpertsQ The top tank on my
Page 29 and 30: Lights, Camera…It’s worth a loo
Page 31 and 32: The all-new 2008 Accord.A new level
Page 33 and 34: And yet, nothing detractsfrom the 3
Page 35 and 36: The 3,100-square-foot home wasmade
Page 37 and 38: The Hyundai Santa Fe.The best cure
Page 39 and 40: 8 Questions toAsk a Designer...1. H
Page 41: Fluids are needed withineach cell t
Page 45 and 46: Clients aren’t the only ones who
Page 47 and 48: The survey revealed these weaknesse
Page 49 and 50: Cat owners who wantthe best are dis
Page 51 and 52: Scotiabank isproud to supportUnited
Page 53 and 54: For anyone involved in fashion, fal
Page 55 and 56: Cold weather gear thatdefies the el
Page 57 and 58: From her Fall 2007 Bavaria Collecti
Page 59 and 60: Promotional FeatureWinter Wonderlan
Page 61 and 62: Tech-eGizmos? Gadgets?We love ’em
Page 63 and 64: Flying Alarm ClockMy, how time flie
Page 65 and 66: 811125961013141. The staff at Middl
Page 67: Go Greenwith Richmond Auto Body.Giv

New Beginnings - OpenRoad Driver

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?