Download - AEGEE Europe

NAME OF THE ASSOCIATIONWhen creating materials used for external communication, the name of theassociation, European Students’ Forum, should be clearly visible, eitherin English or the local language. The name should not be included intothe logo, but stay seperated respecting the safe-space around the logo, aspresented in this manual.The correct abbreviation of the association ‘s name is written with a dash(-) withouth spaces in the following way:AEGEE-Europe or AEGEE-LocalnameExamples:European Students’ ForumAssociation des États Généraux des Etudiants de l’EuropeEuropean Students’ ForumDé Europese StudentenverenigingEuropejskie Forum StudentówEuropäisches StudierendenforumAvrupa Öğrencileri ForumuForum degli Studenti EuropeiЄвропейський форум студентівΚίνηση φοιτητών για την Ένωση της ΕυρώπηςEurópai Hallgatók Hálózatának EgyesületeAsocio de ĝeneralaj statoj de eŭropaj studentojEvropské fórum studentůForo Europeo de EstudiantesAssociation des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL5

LOGO PROPORTIONSThe AEGEE logo can not be used without the name of the local or“Europe” in case of a reference to AEGEE-Europe. The main and officiallogo of AEGEE has a horizontal shape and is symbolizing a key, the Key toEurope.The name of the local has to be placed below the name of AEGEE and hasto be aligned to the right edge of the last letter in the word “AEGEE”. Alsothe name of the local should be written with the Helvetica font type.The logo is supplied by the Secretary General of AEGEE-Europe to thelocals.The shape of the map in the logo is a circle, therefore the propotions ofthe logo should not be changed and remains as displayed below:yxRatio x/y:6/74y8xLogo ratio: 12/7Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL6

DEFINITION OF DESIGN ELEMENTSBackground Network Map of Europe Background PatternTo underline the structure of the associationas a network of individuals and groups, wepresent this symbol for a network as applicationfor backgrounds.The Background Network can also used behindthe logo within the safe-space in very light tintif the contrast is sufficient.The map represents our geographical origin.The map can be used in the followingconfigurations:» Outlined map» Single coloured map» Map with marked AEGEElocalsMaps with national borders should not beused.The background pattern shall be used asstylistic element of design. It has multiplepurposes .It can be used e.g. as structure on plain colorareas, where it should be used in the accordingdark accent colour as explained later.A bar of this pattern can be used as a seperatorto divide different parts of a document.Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL7

DEFINITION OF THE PRIMARY COLOURAll colours in this manual are defined by the Pantone® Colour and the according CMYK, RGB and HEX codes.Pantone: 7455 PCCMYK: 90-60-0-0RGB: 20-104-197HEX: 1468b3BLUE-STANDARDBlue Standard is the one primarycolour of the association. The logoshould only be presented in thisone colour on light backgrounds.For the use on dark backgrounds,white or the bright blue accentcolour is possible. At all times agood contrast has to be provided,therefore no effects shall beapplied to the logo.Pantone: 7450 PCCMYK: 23-12-0-0RGB: 206-214-238HEX: ced6eePantone: 294 PCCMYK: 100-68-7-28RGB: 32-67-121HEX: 204379Light BlueDark BlueAccent Colours:For every colour you find alight and a dark accent colourdefined. The use of the lightcolour is intended for backgroundapplications or background designelements, whereas the dark colourcan be used in headlines or accentobjects such as lines or dots.Whenever text is used abovebackground objects, use white texton dark objects. The text on lightcoloured objects should be in darkgrey as defined later or a defineddarker colour with good contrast.Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL9

DEFINITION OF SUPPORTING COLOURSLight AccentPantone 176 PC 365 PC 2365 PC 127 PCCMYK 0-34-18-0 22-0-36-0 3-29-0-0 0-5-57-0RGB 232-189-190 216-228-185 231-200-222 252-235-141HEX e8bdbe d8e4b9 e7c8de fceb8dStandardPantone Warm Red PC 375 PC 2405 PC 130 PCCMYK 0-86-80-0 47-0-94-0 38-100-0-0 0-30-100-0RGB 201-65-55 168-195-66 145-27-125 234-184-24HEX c94137 a8c342 911b7d eab818Dark AccentPantone 1805 PC 364 PC 242 PC 152 PCCMYK 5-96-76-21 73-9-94-39 31-100-9-44 0-62-100-0RGB 159-36-47 79-117-54 105-17-80 212-120-28HEX 9f242f 4f7536 691150 d4781cAssociation des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL10

GREY LEVELSPure black should be avoided for text applications. By using specific greylevels, it is possible to create a smoother look of texts on light or darkbackgroundsHere we define 3 standard levels of grey, where the first two are for standarduse, while the intermediate level can be adjusted to the designers needs,but not exceed the given interval of [15,90] % black.Pantone: 447 PCCMYK: 52-32-30-76RGB: 56-62-66HEX: 383e42As defined before, there should always be the biggest achievable contrastbetween content and design elements, backgrounds or other objects.Therefore on dark backgrounds, bright text colour is applied. Wheras forall bright backgrounds from the light palette or white, the standard textcolours should be applied.In applications with only black & white (e.g. copy or b/w printer) it is advisedto use full black rather than grey to ensure the best possible contrast. Alsoon textiles full black is a possible option as basic colour.Used for:text applications on lightbackgroundsPantone: Cool Gray 2CMYK: 5-3-4-8RGB: 230-230-230HEX: e6e6e6Pantone: 421 PCCMYK: 12-8-9-21RGB: 193-194-193HEX: c1c2c1Used for:background applicationsor on dark backgroundsIntermediate level(33% black)Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL11

WORKING WITH COLORSDON’T USE TOGETHERTEXT on colour TEXT on colour TEXT on colour TEXT on colour TEXT on colourTEXT on colour TEXT on colour TEXT on colour TEXT on colour TEXT on colourTEXT on colour TEXT on colour TEXT on colour TEXT on colour TEXT on colourThe palette of colours is not mandatory. The colours are chosen to givedesigners a guide through the full rainbow of colours and suggests asuitable combination of light and dark colours which work well together.Apart from using the colours from one set, they can also be appliedacross the sets. Here only some suggestions are given as example.Whenever colours are applied keep in mind the maximum contrast forthe content you want to present between text, design elements andbackgrounds. (Therefore the yellow set shall not be used together)Working colour profiles (can be adjusted for printing purposes):RGB: Adobe RGB (1998)CMYK: Coated FOGRA39(ISO 12647-2:2004)Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL12

WORKING WITH THE LOGOCorrect application of the logo on bright and dark backgrounds.Standard blue on whitebackground or lightcolour.White logo on standardblue backgound.Standard blue on lightpicture background, nodisturbance.White logo on plain colourbackgroundsBlack logo on any lightbackground. Used in b/wapplications.White logo on blackbackgrounds. Used inb/w applicationsUnacceptable use of the logoLogo in another colour than definedStroke around the logo in anyWhite logo on bright backgrounds. Changed arrangement of logo elements. Gradients of any kind applied toColourful stars.under primary colour.colour.the logo.AEGEEChanged logo proportions. Removed Stars Unaccepted symbol in customizableChanged font in the logo. Logo without the map of Europe. Rotation of the stars.area.Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL13

DEFINITION OF FONTSThe fonts which are presented can easily be downloaded, because they arepublished under the Apache License and are free of charge.The presented fonts contain different styles like Condensed, Light, andSemibold which should be used as additional design attribute.The chosen fonts contain not only latin letters, but also different glyph setslike Greek, Cyrillic, etc. which are needed in different parts of the AEGEENetwork.AAserifsSerifs are small textural applications on the edges of the letters; their originis the portation from handwriting to typewriter letters.SCREEN APPLICATIONOpen SansABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789Droid SerifABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789PRINT APPLICATIONOpen SansABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789DejaVu SerifABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789In most cases sans serif fonts will be used. This is always the case in headeror sub-Headers. Serif fonts are used for long body text parts and are mostlyused in letters or formal, printed documents.Not every font is suitable for screen and print use the same way, that iswhy here two different serif fonts are presented.In some cases a replacement with standard system fonts might beneccessary, but should be avoided.System Font Substitution (if necessary)Arial (Sans Serif)ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789Georgia (Serif)ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL14

Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL16

CHECKLIST FOR DESIGNS√√Logo present and in adequate size√√Logo in correct colour, monochrome√√Logo respecting safe-zone√√Logo in good contrast with background√√The name of the association is present if material is intended for external purposes√√Background elements do not interfere with the information presented√√Fonts are according to the guidelines√√Text is not coloured in plain black, but according to the text colours√√Pictures are in high resulution and nothing important is cut off√√Pictures have correct copyright statement√√Document has correct colour space according to print destination (CMYK, RGB, etc.)√√Check for spelling mistakesThis manual was developed by the Public Relations Committee of AEGEE-Europe.In case of questions or feedback please contact prc@aegee.org or visit wg.aegee.org/prc for further information.Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL17