Summer 2000 - Norman Rockwell Museum

THE NORMAN ROCKWELL MUSEUM at Stockbridgewww.normanrockwellmuseum.org

A Message FrOlll the DirectorW hat an exciting summer we anticipateat the Norman Rockwell Museum. Weare launching one of the most innovativearts initiatives in the nation-KIDSFREE!, sponsored by the Cain BrothersFoundation. This will make the museumexperience more affordable for familiesand introduce the next generation to art.Fees for school-group visits, vacationweek classes and camp groups will continueto help support the museum'scommitment to education.This summer, see the haunting Arcticand wilderness landscapes of anotherimportant American artist, RockwellKent (1882-1971). Kent was an artistof extraordinary drive, talent and versatility,whose singular vision led him toproduce some of the most powerfulimages of early American modernism.Distant Shores: The Odyssey ofRockwell Kent, organized by the NormanRockwell Museum and curated byConstance Martin, is devoted to Kent'sdramatic wilderness images. ThomasThe Norman Rockwell MuseumBOARD OF TRUSTEESBobbie CrosbyPerri PetriccaLee WilliamsSteven SpielbergJames W. IrelandRoselle Kline ChartockAnn Fitzpatrick BrownWill iam M. BulgerDaniel M. CainJan CohnJames A. Cunningham, Jr.Catherine B. DeelyMichell e Gi llettElaine S. GunnDavid L. KlausmeyerLuisa KreisbergTRUSTEES EMERITILila Wilde BerleJohn M. Deely, JrJane P. FitzpatrickNorma G. OgdenHenry H. Williams, Jr.PresidentFirst Vice·PresidelJtSecond Vice·PresidelllThird Vice· PresidentTreasnrerClerkHarvey Chet KrentzmanRobert F. McDermottJohn C. (Hans) MorrisBarbara NessimBrian J. QuinnJ.M. SalvadoreMark SelkowitzAso Tav itianRichard B. WilcoxJamie WilliamsonLaurie Norton Moffatt,DirectorHoving, director emeritus of the MetropolitanMuseum in New York, and curatorConstance Martin spoke at theopening on June 24 (see page 4). Weare grateful to R.R. Donnelley & SonsCompany, publisher of Kent's MobyDick, for their partial sponsorship of thisexhibition.Norman Rockwell: Pictures for theAmerican People continues its excitingtour across the country. Theexhibition is at the Corcoran Gallery ofArt in our nation's capital from June 17through September 24. Opening festivitieswere highlighted by Peter Rockwell'sappearance at the National Press Clubon June 20th. The exhibit not onlypleased the record breaking crowds at theHigh Museum of Art and the ChicagoHistorical Society, it also has receivedcritical acclaim by the art and newsmedia, giving Norman Rockwell, for thefirst time, the long-awaited recognitionthat he deserves as an importantAmerican artist (see page 14).The PortfolioVolume 17, Number 2, Summer 2000Kimberly Rawson, Project ManagerCris Raymond, EditorSusan Cobb Merchant, DesignerThe Portfolio is published four times a year byThe Norman Rockwell Museum at Stockbridge,Inc., and is sent free to all members.© 2000 by the Norman Rockwell Museum atStockbr idge. All rights reservedThe Norman Rockwell Museum is funded inpart by the Massachusetts Cultural Council, astate agency that supports public programs inthe arts, hu ma nities and sciences.I invite you to experience the new lookof the museum's main galleries. Ourpermanent collection is on view inthe stunningly redesigned FitzpatrickFamily and Lehman Brothers Foundationgalleries. Our current Rockwellexhibition, In Rockwell We Trust, willremain on exhibit until August 27th.Organized by Linda Pero, curator ofthe Norman Rockwell Collections, theexhibition documents Rockwell'sprominent role in advertising, both asan illustrator and as a celebrityspokesperson.Summer is here! Norman Rockwell'sstudio is open for the season. Strollthe beautiful grounds where you willfind artists sketching, children climbingthe sculptures and families picnicking;linger over the bucolic view ofthe Housatonic River; or visit themuseum at:www.normanrockwellmuseum.org,where you now can shop on-line atour NRM web store. Whether youdrop by or click in, an enjoyable timeawaits you.Cover: Greenlanders and Dogs at Sea, 1932-1935, oil a ll panel. Collect ion of lall1ie Wyeth. Reprodllced withpermission from The Rockwell Ken t Legacies.Laurie Norton Moffatt

On April 15, the Norman RockwellMuseum celebrated the inaugurationof KIDS FREE! This programenables young people (ages 18 andunder, who are accompanied by anadult) to visit the museum free ofcharge. This new museum benefitwas made possible by the CainBrothers Foundation.KIDS FREE! wascreated to givefamilies the incentiveto explore howthe art of illustrationcan ignite theimagination andengage the mind.Daniel Cain, aNorman RockwellMuseum trustee, ispresident and CEOof Cain Brothers, an investmentbanking firm in New York City.Concerning the foundation's gift, hecommented, "Our goal is to build afuture constituency for the museumand share with young people ourappreciation of Rockwell's view ofAmerican life."KIDS FREE! is the latest in a seriesof initiatives by the NormanRockwell Museum to augment itsstrong commitment to educationand programming. Laurie NortonMoffatt, director of the museum,said, "Thanks tothe generosityand vision ofCain BrothersFoundation, moreyoung people willhave the opportunityto learnabout NormanRockwell's uniquecontributions toart and society.People of all ages find humor, relevanceand inspiration in the art atthe Norman Rockwell Museum. Weare thrilled to offer our visitors thisopportunity to experience and sharethe museum withthe children intheir lives."GIFTS THAT GROWThere are many ways to show yoursupport for the Norman RockwellMuseum through your gifts. Everygift. no matter what the size, issignificant and appreCiated.Your membership gift may be doubledor even tripled when it is matched byyour employer. When you send us amatching gift from your company'sHuman Resource department, youcan sit back and watch your gift grow.For membership information, pleaselog on at:www.normanrockwellmuseum.org3

ROCKWELL KENTRediscoveredor Rockwell Kent admirers, thenortheastern United States is the placeto be during the summer and fall of2000. The artist's life and work arethe subject of three exhibitions, twonew publications and a major fourdaysymposium.Distant Shores: The Odyssey of RockwelliKent, on view at the Norman Rockwell iMuseum through October 29, 2000, lexamines Kent as an artist/explorer~whose adventures to remote areasinspired an art of deep spiritual beauty.More than 90 paintings, watercolors,drawings and prints from many museumsand private collections, includingseven paintings from the StateHermitage Museum, St. Petersburg, Russia, are in the exhibition.At the Adirondack Museum in Blue Mountain Lake,New York, The View from Asgaard: Rockwell Kent'sAdirondack Legacy (June 14-0ctober 15,2000) exploresthe artist's life and diverse artistic creativity through artworkinspired by the Adirondack wilderness and the artist's homeand farm named Asgaard, which in Norse mythology was thehome of the gods. Kent's commercial work is the focusin Commercialism and Realism: Rockwell Kent-BringingArt to Advertising, the first exhibition to comprehensivelyreview Kent's work in the advertising realm, on viewthrough December 2000 at the Plattsburgh State Art Museum,State University of New York, Plattsburgh, New York.!Its Me O'Lord, Self Portrait, 1934, lithograph.Print Collection. Miriam and Ira D. WallachDivision of Art, Prints and Photographs.The New York Public Library. Astor, Lenoxand Tilden Foundations.Kent's attraction to the wilderness andhis extraordinary art inspired by thebeauty of the North and theAdirondacks are further examined intwo important exhibition catalogues.Distant Shores: The Odysseyof Rockwell Kent, published by theUniversity of California Press in conjunctionwith the Norman RockwellMuseum and Chameleon Press (hardcover $45.00, members $41.50; paperback$24.95, members $22.45). Thecatalogue features more than 50 colorplates and essays by ConstanceMartin, curator at the Arctic Instituteof North America, University ofCalgary, Alberta, and guest curator ofDistant Shores, and Richard V. West,director of the Frye Art Museum, Seattle, Washington, andauthor of the upcoming Kent catalogue raisonne. TheView from Asgaard: Rockwell Kent's Adirondack Legacy,published by the Adirondack Museum (paperback$26.70; members $22.69), is written by the exhibition'sco-curators, Caroline M. Welsh, chief curator at theAdirondack Museum, and Scott R. Ferris, noted Kentscholar and author, and is extensively illustrated. Bothpublications, as well as an exhibition poster designed byillustrator Wendell Minor and other items related to theexhibition, are available at the Norman RockwellMuseum store at 1-800-742-9450 or through our website:www.normanrockwellmuseum.org4

We've Got It Coveredfromthe Post to Postage StampsMaud Ayson, Associate Director for Education and ProgramsThe Norman Rockwell Museum is presenting two exhibitions that examine howillustration art touches our everyday lives. Enjoy a glimpse into times past when theSaturday Evening Post was delivered weekly to households across America anddiscover how postage stamps brighten our mail.Norman Rockwell's 322Saturday Evening PostCovers"In those days, the cover of the Postwas the greatest show window inAmerica for an illustrator. If you dida cover for the Post, you had arrived."- Norman RockwellFrom Norman Rockwell's first coverin 1916 to his last in 1963, America'sbeloved illustrator charmed anddelighted people with memorableimages that captured readers' imagi- :"nations and made Rockwell a house- ~hold name. Organized by the1!':sNorman Rockwell Museum at ~EStockbridge, Norman Rockwell's 322 .3Saturday Evening Post Coversincludes tear-sheets of all 322 coverillustrations.Decade by decade, Rockwell's coverstories showed a world that wasmodern, inventive and alwayschanging. His illustrations depict8-51;-@tupeople with respect, humor anduncanny insight. They chronicle theintroduction of radio and television,automobile and airplane travel andeven flights to the moon. DuringWorld War II, Rockwell created a fictional"every man" known as PrivateCARDINAL O'CONNELL By JACK ALEXANDORWillie Gillis: Food Package, Saturday EveningPost, October 4, 1941, cover. Whereaboutsunknown.Willie Gillis. In Post covers, he chartedthe young man's career frominduction to discharge. Many ofRockwell's memorable covers includesuch popular images as Girl at theMirror and After the Prom.Norman Rockwell's 322 SaturdayEvening Post Covers, on view fromSeptember 2, 2000-January 27,2002,takes visitors on a historic tripthrough an earlier America andinvites viewers to appreciate theimagination and genius of one of ourcountry's finest illustrators. As webegin the first decade of a new century,museum viewers will judge forthemselves how Rockwell's coverillustrations captured the heart andsoul of America. These 322 coversare a treasure chest that will continueto touch lives and evoke memoriesby making us smile and wonderabout an illustrated past that revealsgreat change balanced with connectionand compassion.6

Pushing the Envelope: TheArt of the Postage StampFrom clipper ships to colossusdinosaurs, the art of postage stamps celebratesthe people, places, events andmemorable firsts that shape our nationalidentity. Admired for their intrinsicbeauty, stamps have captured the chang-I ~~~~~~rh~~~~~~~~~honors the contributionsof 70 outstandingstamp artists anddesigners. Selectedfrom the extensive collectionof the UnitedStates Postal Service,these original worksspan forty years ofillustration historywith a broad range ofimages that exploresuch themes as artsand entertainment,science and technology,landscape andheroes.Elvis Presley by Mark StutzmanThe First Voyage of Christopher Columbusby Richard Schlechting American aesthetic since the midnineteenthcentury. Our most accessibleart form, they offer striking insights intoAmerica's historic symbolism.On exhibition from November 11,2000-May 28, 2001, Pushing theEnvelope: The Art of the Postage Stamp1 ~iIiIII.~ ~""""!1>,,.,;(Special sections within the exhibitionwill highlight Norman Rockwell'soriginal art for two United Statespostage stamps and explore the makingof a stamp from public requestto published sheet.This exciting exhibition presents 125original paintings and drawings byextraordinary artists, whose imagesbreathe new life into time honored iconsand reflect a rapidlychanging world. Eachoriginal work is accompaniedby its stamp and thestory of its creation. Viewersare invited to discover thejoys and challenges inherentin bringing a stamp to life.This exhibition is supportedin part by Berkshire Bank.Lighthouses: West Quoddy Head,Maine by Howard KoslowThe World of Dinosaurs by James Gurney7

Family FriendlyMelinda Georgeson, Curator of EducationN o rman Rockwell's name conjures up feelingsof nostalgia for by-gone days and connectionsbetween families in lighthearted ways. As a museumdedicated to his work and the field of illustration, weextend an invitation to families to come and enjoythe galleries, as well as programs designed to beshared by every generation.This summer the popular art class for children withtheir parents, Drawing Together, will encourage interactionthrough the experience of the creative process.Parents and children may sit side-by-side, each participatingto their own ability in the project of the day.Over the weeks, the classes explore different themes ofinterest to children. Various materials will be usedpaint,collage, clay, printing. The class is open tochildren ages 4 and up with their parents or guardian.It meets on Tuesday mornings from Warn to llam.Children a bit older who are interested in exploringdrawing techniques are encouraged to join the SummerSketch Club. Each Wednesday morning from lOam to11 :30am, budding artists from age 8 and up (no upperlimit!) will delve into practical aspects of learning howto draw, such as using contour lines, creating texture,studying shadows, perspective and the like. Severaltimes in past years, interested adults have participatedin this group, increasing the group dynamics. So if youhave always wanted to draw but were intimidated bydrawing classes, this one is for you.Family fun entertainment comes to the museum!This summer, activities for families are planned todelight museum visitors of all ages. On August 23rd,families are invited to join in the Backyard Circus withthe Midway Caravan, Inc., a group that has thrilledand entertained at more than 50 venues a season. TheBackyard Circus brings families back to the days ofhomemade family fun. Costumes drop right over kid'sclothes, and all are welcome to enjoy this nostalgicexercise of pure imagination. Nothing builds familytogetherness like this show!8

Remember. anytime is a good time tovisit. There are playful bronze sculpturesto climb. a creativity space to draw apicture.look-and-find cards to use in thegalleries and a multitude of images toenjoy and discuss. With all of this tosee and do. the Norman RockwellMuseum becomes a "must visit" for familiesin and around the Berkshires. Backat home. visit us again on the Internet at:www.normanrockwellmuseum.org9

The Artist asAbstract ExpressionistLinda Pero, Curator of Norman Rockwell CollectionsThe world of modern art seemed to be born out of the New York Armory Showof 1917, one year after Rockwell's debut on the cover of the Saturday Evening Postwith Boy with Baby Carriage. A fascination with modern art led Rockwell toParis in 1932 to study art and experiment with new styles. Upon his return, he wastold by Post editor Horace Lorimer to stick to what he did best, the story-tellingpictures of middle-American life.In later years, non-objective art emerged as the logicaldescendant of modern art and painters such as JacksonPollock broke away from their former training and theirrepresentational roots to discover and develop new forms ofartistic expression. To keep abreast of current ideas in art,Rockwell subscribed to the Museum of Modern Art's publications.His library contains decades of American Artistmagazine as well as copies of Graphis and Arts. He collectedbooks and prints on modern painting and regularly visitedmuseums in the United States and on his travels abroad toview modern works.Among his collection of prints, predominated by works ofRembrandt, Holbein, Caravaggio and Brueghel, are printsby Picasso, Demuth, Dali, Magritte, Klee and O'Keeffe.Saved among his prints is an article titled, The Old Men ofModern Art. When asked in an interview by Esquire magazinein 1962 about this most paradoxical quality, Rockwellreplied, "Certainly my work is extremely realistic andanecdotal, which is anathema to modern artists, yet Iam enthralled with modern art."Photographs of Norman Rockwell in his Stockbridge studioduring the summer of 1961 reveal the artist at work onThe Connoisseur. In this painting, as in so many RockwellPost covers, disparate elements are juxtaposed for emphasis.In previous Post covers, Rockwell compared youth andold age, an adventurer and a dreamer, and the morningand evening of a family outing.In The Connoisseur, Rockwell places a conservative gentlemanbefore an abstract expressionist painting. By notshowing us the face of the man, Rockwell leaves to hisaudience much of the interpretation of the man's reaction.Only by knowing more intimately Rockwell's ideason modern art can we guess what the expression on theman's face might be, had Rockwell painted a frontal view.Clues are given by the stance; the body language indicatesthat the man's attention is fully commanded by theimage, but at the same time he is at ease. The magnitudeof the canvas compared with the size of the man is aweinspiring and Rockwell communicates this in the pose.The gentleman is outside the world of abstract expressionismbut embraces it with his own respectful and awedpresence. In other words, the painting reflects Rockwell'sown position vis-a.-vis contemporary painting and hislife-long fascination (awe) with modern art. As his secondto last story-telling cover for the Saturday EveningPost, Rockwell managed to have the editors publish aRockwell experiment with modern art after all.10

The Connoisseur, oil on canvas, Saturday Evening Post, January 13, 1962, cover.11

··,r::. ... ','!::; ..... 1 1t"f~·'M!I!P.:I,·u fj~Photos by Louie Larnone, 1961.#1With artistic input from his son Peter,Rockwell prepares one of the backgroundpaintings for The Connoisseur.A succession of trials, or studies, areprepared in the process of determiningthe ultimate "Pollock" style paintingfor The Connoisseur. Note the cutout ofthe figure of the man in the right foreground.Rockwell made several cutoutfigures in order to position themagainst the numerous backgrounds hecreated. In this way, Rockwell couldsee which size worked well and couldadjust the figure up and down andfrom side to side.#2Shoes removed in order to stand onthe border of the painting, Rockwellmirrors the exact position of JacksonPollock when he did his 1950 painting,Number 32. At this stage, Rockwell hasalready created three full-size backgroundsand is working on his fourth.Rockwell's palette table no longerfunctions as a surface to mix colorsand from which paint is accessed.Instead, it is used to test color combinationsand colors are drawn directlyfrom the can or mixed in small glassbowls and disposable cups.#3In a departure from his usual methodand from his perennially neatness,Rockwell's palette table, easel, chairand drawing table were all moved tothe side and the studio floor becameRockwell's easel. In this way, Rockwellcould actually recreate, on a smallerscale, the method Jackson Pollock usedfor his "drip" paintings by standingover the canvas to splatter, drip andfling paint on to the painting surfaces.#4Rockwell compares his painting withthe image in the volume lying on thefloor nearby as Peter assists in tippingthe painting support for the desireddrip effect.#5A small color study to the right ofRockwell's outstretched arm showsthat the artist had considered theaddition of a younger man, whoappears to be a beatnik, as a secondgallery patron.#6Detail from The Connoisseur, oil oncanvas, Saturday Evening Post, January13,1962, cover.12

The Most Often Asked QuestionsAbout Norman RockwellThomas Daly, Assistant Curator of Education and Visitor ServicesPortrait of Normanand Molly RockwellWalking Pitter, pencilon paper, 1962,original drawing forthe Rockwell 1962Christmas card.Rockwell's daughterin-lawrescued Pitterfrom an abusivesituation in thenearby city ofPittsfield. Normanand Molly adoptedhim and named himafter that city.Norman Rockwell's art touches the public in a personalway. Because he captured life's poignant moments onhis canvases, people see themselves and their families inhis paintings. That is why when visitors come to theNorman Rockwell Museum, not only do they want to seeRockwell's original artwork, they want to know moreabout the artist. Museum guides have gathered themost frequently asked questions about Rockwell, andwe thought that you would like to know the answers.Time LineNorman Rockwell was born in New York City in 1894.After living in Westchester County, New York he moved toVermont and, in 1953, he moved to Stockbridge. He was avery approachable man, good natured and kind, and wellliked by his neighbors. He died at his home in Stockbridgeon November 8, 1978.FamilyRockwell and his second wife Mary Barstow had threesons: Jarvis, a contemporary artist; Thomas, an author;and Peter, a sculptor. There are seven Rockwell grandchildren.After Mary's death, he married Stockbridge residentand former schoolteacher Molly Punderson.WorkBest known for his Saturday Evening Post covers, 322 inall, Rockwell also created illustrations for Look and othermagazines, book illustrations including Tom Sawyer andHuckleberry Finn, greeting cards for Hallmark, calendarsfor Brown & Bigelow, and over 800 advertising and commercialpieces for most of America's major companies.Although he was not a wealthy man, the remunerationfor his work kept him financially comfortable.13

Norman RockwellNews Across the NationKimberly Rawson, Director of CommunicationsNorman Rockwell: Pictures for the American People continues to generaterecord crowds and critical acclaim on its national tour. Approximately 88,000visitors, plus school groups totaling more than 30,000 children, attended theexhibition from January 26 to May 21 at the Chicago Historical Society, thesecond venue of the exhibition's seven-city tour.T he Chicago pressfocused on the longstandingquestion "Artistor Illustrator?" In theChicago Tribune, James F.McComb wrote:"... Rockwell was a painterpure and simple. And forall of us who have everused a brush and paint asa means of expression,Rockwell set a standardof excellence any wouldbe pleased to attain. It isa joy to see this belovedDirector Laurie Norton Moffatt; John M . Rintamaki, chief of staff, FordMotor Co. World Headquarters; Daisy Rockwell.American Master recognized and appreciated for thedelight he has given each of us." More than 90% of thearticles written about the exhibition were very favorable.Daisy Rockwell, Norman Rockwell's granddaughter, participatedin the exhibition's opening events and media preview.Daisy was immensely popular with the Chicagomedia who extensively interviewed her. Daisy, who lives inChicago with her husband Aaron York, teaches south Asianlanguage and literatureat Loyola University. Inan interview with theChicago Sun-Times,Daisy commented onher grandfather and hiswork, "What I loveabout these pictures isthat they show that justas America changed, hechanged too."And change was in theair when the NormanRockwell Museum con-ducted its cyberworld first as Maureen Hart Hennessey, ourchief curator, led a tour of the exhibition in Chicago as partof a live, one-hour web cast on art.com that included an e­mail question-and-answer segment.Meanwhile, the national print media is entertaining itsreaders with Rockwell stories. In California, Tom Kisken ofthe Ventura County Star interviewed Rockwell's three sonsand eight of NR's models for a special edition of the news-14

ictures for the American PeopleFord Motor Company representatives with Laurie NortonMoffatt and Johl1 Rintamaki.who enjoy Rockwellpaintings and the illustrapaper.The Washington Post magazineran a 12-page cover story as a preludeto the exhibition's arrival at theCocoran Gallery of Art (June 17-September 24, 2000). Davis Maraniss,associate editor of the Post, wrote,"In his embrace of a mass medium,Rockwell was ahead of his time, hismagazine covers doing the work ofradio, television, telephone, beeperand personal computer all at once inthe telling and spreading of stories. Inhis choice of subjects, he was oftenbehind the times,yanking us back, readyor not, to Abe Lincoln,Daniel Boone and jollydoctors with stethoscopes.... at hisbest, when art andimage and sensibility fitexactly right, Rockwellcaptured moments sodeeply that he transcendstime. His idealisticrealism becomesnot saccharine cliche orarticulation of theobvious, but an expressionof bitter sweet, lifesavingpoetry, the proofof his claims that 'common-placesneverbecome tiresome.»'While the touring exhibitionreceives ravereviews at each of itsvenue sites, there is noplace like home for thosetion arts. For the fourth year in a row,the Norman Rockwell Museum atStockbridge has been selected byYankee Magazine's Travel Guide to NewEngland as a site not to be missed andone that ensures a memorable NewEngland experience.At home or on the road, the NormanRockwell Museum is making newfriends in all the right places, especiallyin the best place of all-inpeople's hearts.The Norman Rockwell Museum hosted a luncheon forChicago-area members.15Tour Itinerary for Norman Rockwell:Pictures for the American Peoplewww.rockwelltour.orgNovember 6, I 999-January 30, 2000High Museum of Art1280 Peachtree Street, N.E.Atlanta, GA 30309404-733-4400 general informationwww.high.orgFebruary 26-May 21, 2000Chicago Historical SocietyClark Street at North AvenueChicago, IL 60614-6099312-642-4600 general informationwww.chicagohs.orgJune 17-September 24, 2000The Corcoran Gallery of Art500 17th Street, N.W.Washington, D.C. 20006·4804202·639·1700 general informationwww.corcoran.orgOctober 28-December 31, 2000San Diego Museum of ArtP.O. Box 2107San Diego, CA 92112-2107619-232-7931 general informationwww.sandiegomuseum.orgJanuary 27-May 6, 2001Phoenix Art Museum1625 N. Central AvenuePhoenix, AZ 85004-1685602-257-1880 general informationwww.phxart.orgJune 9-0ctober 8, 2001The Norman Rockwell Museumat Stockbridge9 Glendale Road, RI. 183Stockbridge, MA 01262413-298-4100 general informationwww.nrm.orgNovemberl6, 2001-March 3, 2002Solomon R. Guggenheim Museum1071 Fifth AvenueNew York, NY 1 01 28212-423-3500 & 3600 general informationwww.guggenheim.org[ Illeoln tor the Dc (nst. 0 1011 (,/1 ,1S,'l

Twenty-four hours a day, seven days a week ...Jo Ann Losinger, Director of Earned RevenueIt's 2:00 am Pacific Standard Time.You remember the wedding but youforgot to buy the gift. Up and out ofbed, you stumble to your computerand type in:www.normanrockwellmuseum.org.A click on the STORE button bringsyou to the storefront. At the searchprompt, you type in marriage. Up popitems containing Norman Rockwell'sfamous image, The Marriage License.In an instant, you buy the framedprint (at a 10% discount, of course,because you are a member). It's now2:05 a.m. You go back to sleep.Shop any day, any time at the NormanRockwell Museum's new web store!The store features five sections: TheBook Shelf-a complete library ofbooks about Norman Rockwell;The Print Gallery-framed and unframedprints, along with limitededitionsigned prints; The Children'sCorner-the place for Rockwell Kids;Everything Else Rockwell-t -shirts,paper cubes, jewelry and everythingelse; Guest Illustrators-items relatedto artists featured in our changingexhibitions of illustrators.You may search and shop by image,title, category or subject. We accept allmajor credit cards. The web store alsoaccepts membership enrollments orrenewals, so that you are assured ofyour 10% discount.Shop in at your convenience:www.normanrockwellmuseum.orgENJOY!-TheNormanRockwellMuseumat StockbridgeNON PROFIT ORGANIZATIONu.s. POSTAGEPAIDPermit No. 33STOCKBRIDGE MA 01262Stockbridge, MA 01262www.normanrockwellmuseum.orgIiMASSACHUSETIS