Download - The American Cleaning Institute

By 1953, there is widespread use of detergents. Newtechnology creates need for new products. Environmentalissues begin to surface.Full voluntary conversion to LAS in large-scale commercialproduction is achieved by cleaning product manufacturersin 1965 to solve water quality problems.A series of Detergents-in-Depth symposiums began,bringing the latest cleaning products research directly togatekeeper/educator audiences.Enzymes in Laundry Products, SDA, 1972. The bookletprovided consumers with the answers to the mostfrequently-asked questions on enzymes, their use, andsafety.Home Safe Home, SDA, 1976. Thisbrochures was created for thosewho work with pre-school childrenand was used by Departments ofFamily and Children Services, SocialServices, Public Welfare, PublicHealth, Head Start, and day carecenters. Nearly 16 million wereprinted.SDA Technical Advisory Council is founded. A series oftechnical reports on surfactants is developed:• Detergents and Water Pollution Abatement,1965• Field Test of LAS Biodegradability, 1965–1966• Surfactant Effects on Humans and Other Mammals, 1966• Test Procedure and Standards —ABS and LASBiodegradability, 1966Extensive environmental research was conducted oncleaning product ingredients in conjunction with the federaland local governments. The industry worked together tocoin the term “biodegradable.”In 1962, the Association officially changed its name to TheSoap and Detergent Association. The Cleanliness Institutebecame the Consumer Education Department.Also at that time, SDA partnered with the HealthCommissioner of New York City, the National TuberculosisAssociation, and the National Safety Council to educate thepublic about the importance of cleanliness. Later in thesixties, member companies donated soap for distribution tocivilians in Vietnam through the US Information Service.HousekeepingDirections, SDA, 1976.The brochure helpedachieve longer usageof apparel andhousehold furnishingsand prepared itsaudience for gainfulemployment inhousehold-relatedoccupations. Used byU.S. Department ofAgriculture, HUD, StateEducationdepartments, andwelfare agencies.Clean and Neat Is Hardto Beat, SDA, 1969. Thisbooklet encouragedchildren to developgood health habits andwas used by Head StartCenters, public schools,child welfare agencies,etc.144