Gem The - La Quinta Chamber of Commerce

6 The Gem La Quinta Chamber of Commerce September 2006 lqchamber.comEvents CommitteeBy Ken Napper, Modern Woodmen of AmericaCo-Chair Events Committee and Board MemberMembership CommitteeBy Robert F. Sylk, The Sylk GroupCo-Chair Membership Committee and Ambassador ChairWell, September finally arrived. It has been one interesting and HOT-HOT summer, thank goodness it should start cooling off late in themonth. While I’ll touch later on upcoming activities, do make sure youcall about the Mayor’s Cup Golf Tournament on September 13th. Theremay be a few spots left.I did get a few suggestions about possible nicknames I could use forour October 21st “Texas Hold’em Tournament”. Some printable oneswere “Dapper Napper, Double Trouble, Nipper Napper and La QuintaSlim (don’t think slim applies to me).” I guess I’ll go with my wife’ssuggestion, “Half Wit”.A few “bits & pieces” to lighten your day -My wife and I had words, but I didn’t get to use mine.Blessed are those who can give without rememberingand take without forgetting.The irony of life is that, by the time you’re old enough to knowyourway around, you’re not going anywhere.God made man before woman so as to give him enough timeto think of an answer for her first question.I was always taught to respect my elders, but it keeps gettingharder to find one.Now for our other upcoming activities: Mayor’s Luncheon at the LaQuinta Resort on September 7th, Breakfast Network Meeting onSeptember 21st, again at the La Casita Restaurant. The Breakfast in Julyset an attendance record with approx. 70. Let’s try to beat that numberthis month. We will not have a Mixer in September due to our busyschedule with the Golf Tournament. In October, the Power Lunch is set forthe 5th at a new location, Amorè Ristorante Italiano. On the 25th, the Mixerwill be held at Old Town La Quinta. On behalf of the Chamber Staff &Board, thank you for your support this past summer. We had excellentattendance at our activities and we’re hoping even more of you will attendthe upcoming events. Let’s all get to know each other better!Our philosophy at the Chamber Membership Committee is tomaintain a happy business environment. Our aim is to stimulate athinking attitude in our new and present members and to build acultural background which will help them adjust to present and futureconditions. We make an effort to develop a new member inaccordance with his or her individual capacities, in preparation forhigher standards so that they may become an understanding,creative, and resourceful member, able to meet their responsibilitieswith self-respect and consideration for other members. In other words,to enable them to develop a rich, intellectual, and profitable life and tobecome a cooperative member of our Chamber and City, happy andsuccessful in what they do. In a real sense, this philosophy is a recordof our mission here at the Chamber Membership Committee. But it isnever final, it will evolve through our continuing conversations andpractices over the coming years.We realize that our members have instant access to valley events,and we want to generate a conscience in their activities within LaQuinta, as well as in the wider valley. We want them to developbusiness relationships with fellow members here and across the valleyand to value our city and chamber accordingly. There are manyopportunities for service, where experiential learning will provide themwith the awareness that we can make a difference both locally andvalley wide.We believe that a friendly nurturing and kind environment fosterstrue involvement and helps all of our members develop strong ethicalvalues. In a well-ordered community, such as ours, our modelbehavior encourages inner discipline, and in such an environment, it isour belief that our membership will grow into contributing optimisticmembers within our Chamber and City who will have a positive impacton everyone.“Old Town” vs. “The Village”For many years the residents of La Quinta have used the name“The Village” in reference to the general area on the corner ofCalle Tampico and Avenida Bermuda. When Wells Marvin,developer, created the new commercial buildings just south ofCalle Tampico, Mr. Marvin named his new community “Old Town”.There has been some confusion on the part of our tourists whocontinue to ask the difference between “The Village” and OldTown”. We kindly tell them, “Old Town” is in “The Village”!We welcome your comments…

8 The Gem La Quinta Chamber of Commerce September 2006 lqchamber.com~ New Member Intros ~SANDY BAKERTarbell RealtorsSandy Baker works in the La Quinta office of Tarbell Realtorsand specializes in home resales, new home sales andpurchases. She feels that the best part about being a realtor ismaking her clients her friends. She loves to give newcustomers who are unfamiliar with the desert a scenic tour ofhe area so they can get a better idea of where they’d like to buy. She believes each citys unique, but they all have a lot to offer. Sandy is called the “Desert Home Matchmaker”ecause she strives to “match” her customers with the perfect home for their needs.A gradulate of UCLA, she was an editor and writer for several magazine publishers inorthern California (Sunset and Hudson Home Guides) and Southern California(LA Homend Garden), mainly covering home remodeling and decorating. Now that her childrenre grown, she is back in the home field only this time to help people buy or sell. Pass onhe word if you or you’re friends or family need help finding a home. Tell them to call theDesert Home Matchmaker”. She will light their way.andy Bakerarbell, Realtors7-100 Washington Street, La Quintaell: 760-899-2424baker@tarbell.comww. Sandybaker.netGAIL SPADARO SWEET & JUDY SWEET DAVIS‘Nite-Lite’Mother and Daughter Music DuoA Musical Novelty - Now Performing in Desert Cities.Newly arrived from Los Angeles, this dynamic mother anddaughter music duo have been creating a musical explosion ofenthusiasm. Gail is a Concert Variety Pianist and Judy is anrchestral Keyboardist. They are known for their unparalled beauty of expression andnique variety in all music performed, formal and informal.Gail now in her 70’s says it is her music profession that keeps her young. As a Concertianist she has performed with many symphony orchestras and after moving to Losngeles she began entertaining numerous celebrities. She is delighted to be performingith daughter Judy, who was a classical violinist and now an orchestral keyboardist.Together this Special and Unusual Musical Combination entertain for galas, parties,pecial events, benefits, senior events, receptions and religious ceremonies. With atanding invitation to perform in New York and countries throughout Europe, they havever 500 music selections, including such favorites as Moon River, “The Sound of Music”,Memory, I love Paris, Besame Mucho, All of Me and My Way, also favorite songs from allover the world, including Tarantellas, Polkas, Jewish music, Irish Songs, Russian andRomanian Dances, German waltzes, Spanish Love songs, Opera selections, Classicalfavorites, and Festive Holiday Music!!!!!!!Gail Spadaro Sweet & Judy Sweet DavisP.O. Box 6330, La Quinta, CA. 92248(760) 771-2914 • nitelitemusicduo@verizon.netAMANDA FRANK & BRAD PONCHERHomewood Suites by Hilton – La QuintaHomewood Suites by Hilton ® – La Quinta will begin hostingguests in October! This all suite hotel is especiallyaccommodating for people who are staying in the area for morethan just a few nights. Each suite offers a living area, a separatesleeping area and a fully equipped kitchen. Guests begin eachay with a complimentary hot breakfast buffet, and they are able to kick back and relax atur complimentary evening Manager’s Reception and light dinner Monday throughhursday. Prime meeting space and complimentary high speed internet access make theotel perfect for seasonal guests and year round business travelers. Make Yourself atome!Brad Poncher, General Manager, Amanda Frank, Director of Sales, and a welcomingtaff look forward to working with the local businesses and residents. Brad is no strangero the desert, having lived and worked here for the past 17 years. Amanda has two yearsnder her belt in the desert and she looks forward to forming solid and lastingelationships within the community.MIKE BURTONBritton HD Video ProductionsBritton HD Video Productions is a one-stop-shop for all ofyour video production needs. Recently relocated from LosAngeles, Britton HD Video offers a full range of creative,production, editing and DVD duplication services.The company was founded by Executive Producer, MikeBritton in 2002 and specializes in Hi-Def video. Utilizing state-of-the-art equipment alongwith an Emmy winning staff, Britton HD Video produces broadcast and sportsproductions, local television commercials, event, wedding, corporate, training,competition and music videos.Current clients include the Susan G. Komen Breast Cancer Foundation, Island CountyTourism (Seattle), Saddleback Memorial Hospital, Blue Cross, The Long BeachInternational City Bank Marathon and a host of corporate and sports franchises.According to Britton, the company’s mission is to provide the highest quality videoproduction while staying within the budget parameters of the client. With productionsranging from $500 and up, they hope to become the desert’s number one videomarketing provider by offering the latest in techniques to their clients such as interactivesales DVDs, streaming web video and iPOD downloads.Britton HD Video Productions50855 Washington Street, Suite 287, La Quinta, CA 92253310.493.3916mike@mrbritton.com • http://www.brittonhd.comERIC JACOBSONDesert Aire RealtyMAKE YOUR LIFE BETTER. When buying or selling a home orproperty simply by calling Desert Aire Realty. They have beenworking with the good folks of Indio and La Quinta for over 20years. A small neighborhood business that caters to their clientswith an unmatched professionalism. Working weekends andevenings is a pleasure for this hardworking team.As one of the most well respected Property Management Companies around, they area 24/7 company, which is rare these days.They can assist you in selling at top dollar and buying at a reasonable price.Desert Aire Realty has added a Financial Group and is even building new homes tocompete in the ever changing Real Estate marketsThey do it all with you; buy, sell, build, finance and manage your properties.Eric Jacobson(760) 347-9181WWW.DSRTAIRE.COMMARGARET ESTWICKMAE ServicesAnyone who has tirelessly worked to put together a homeloan, would agree that it could sometimes be a challenging andstressful process. Even after the discussions and negotiationsare completed with the borrower, there is still another hurdlebefore funds can be released The myriad of documents thathave been carefully prepared with all of the terms of the loan, have to be presented toand signed by the borrowerMAE Services works on your behalf, with professional, careful and knowledgeablehandling of your loan documents towards a successful signing session with theborrowers. The owner is a Certified Notary Signing Agent, many years of experienceworking as a notary, experience as a realtor and works well with people. This companyhas set a guiding philosophy for success with loan document signings - “People First!” Itis always important to remember that the borrower brings to the Signing session aunique personality and experiences from the loan negotiation process. As this affectsmind-set and attitude, it is a factor not to be overlooked in working towards a successfulSigning outcome.MAE Services would not drop the ball, but you have to call.MAE Services(760) 777-7347omewood Suites by Hilton ® – La Quinta5-200 Washington Street, La Quinta, CA 92253hone (760) 200-2988 before October 15, (760) 391-4600 after October 15ax (760) 772-4264 before October 15, (760) 391-4601 after October 15manda_frank@hilton.com

10 The Gem La Quinta Chamber of Commerce September 2006 lqchamber.comChamber Snapshots

lqchamber.com September 2006 La Quinta Chamber of CommerceThe Gem 11CITY SCENESilverRock NewsLa Quinta Library Offers…These special activities will be happening at theLa Quinta Public Library during September.Check us out!Activities for YouthSaturday, September 9Summer Reading Program – “Creature Features”1 p.m. – 2 p.m.Concluding Event - Pizza Party for Young AdultsNote: Our children’s librarian, Miss Beth, will beon vacation during the month of September.Story times will resume in October.Special Activities for AdultsMonday, September 11La Quinta Library “Book Club”10 a.m. – 11 a.m.Theme – “Alexander McCall Smith”Monday, October 2La Quinta Library “Book Club”10 a.m. – 11 a.m.Theme – “Banned Books”Cure Your Golf GameThe season is just around the corner—canyour game use a little help? SilverRock PGAgolf staff can help solve those putting woes,slices, and hooks. Sign up for private lessonsor bring a group of friends. Whether you’re a serious golfer or abeginner, the PGA Professionals at SilverRock will provide you thebest instruction possible.Planning a Special Event?Plan it at SilverRock…the venue boasts spectacular panoramic views!Your guests will enjoy a fall late afternoon in the cozy clubhouse or onthe patio by the fireplace. Let the welcoming staff at SilverRock helpyou plan your next special event. Call 760-777-8884, ext. 4 or 6.OverseedingThe Arnold Palmer Classic Course will close for overseeding at the endof play on Sunday, October 8 and reopen on Monday, November 6,2006. The Golf Shop will remain open daily from 8 a.m. to 4 p.m., butthe patio, grill, bar, and clubhouse will be closed during this time. Westill want you to stop by—come talk golf, see the new fall merchandise,or book your fall golf outings and parties.La Quinta Resident CardLa Quinta Residents can play year-round for a fraction of the cost of aregular tee time by purchasing a Resident Card for $15 at La QuintaCity Hall. Cards are issued by appointment only. Call the CommunityServices Department at 760-777-7090 or go to www.SilverRock.org anddownload an informational brochure.LIBRARY HOURS: The library is nowopen 7 days a week for your convenience.Mondays 10 a.m. – 6 p.m.Tuesdays 10 a.m. – 8 p.m.Wednesdays 10 a.m. – 6 p.m.Thursdays 10 a.m. – 8 p.m.Fridays 10 a.m. – 4 p.m.Saturdays 10 a.m. – 2 p.m.Sundays 12 p.m. – 4 p.m.For more information, contact us at760-564-4767 or on-line atwww.rivlib.com (La Quinta Branch).

14 The Gem La Quinta Chamber of Commerce September 2006 lqchamber.comYOUR CITY COUNCIL AT WORKNotes from the City Manager…The La Quinta City Council and RedevelopmentAgency Board meet every 1st and 3rd Tuesday of themonth. The meetings are open to the public andposted several days in advance at various locationsthroughout the City. You can get more information bylogging on to the City’s website at www.la-quinta.org.Below are highlights from the meetings that tookplace in July 2006:Approved• Resident and non-resident use fees for the fitnesscenter at the Boys and Girls Club• Specific Plan for SilverRock Resort• Construction contract for a new traffic signal atJefferson Street and Avenue 49• Fiscal Year 2006-07 City of La Quinta Budget• A ballot measure for the November election tovalidate, re-enact, and approve the City’s existingtransient occupancy tax rateDiscussed• Development impact fees• Waste collection and service fees• Proposed bell tower at Old Town• Investment Advisory Board work planCITY CALENDAR AT A GLANCESept 4 Labor Day (City Hall closed)Sept 5 City Council 3 p.m.Back to school, K-12Sept 6 Architectural and LandscapingReview Committee10 a.m.Sept 11 Community Services Commission 7 p.m.Sept 12 Planning Commission7 p.m.Sept 13 Investment Advisory Board5:30 p.m.Sept 14 International Luncheon @Senior Center11:30 a.m.Sept 19 City Council 3 p.m.Sept 21 Historic Preservation Commission 3 p.m.Sept 23 Autumn beginsSept 26 Planning Commission7 p.m.Oct 3 City Council 3 p.m.Oct 4 Architectural and LandscapingReview Committee10 a.m.Oct 7 Dog/Cat Vaccination Clinic @City Hall9-11 a.m.Oct 10 Planning Commission 7 p.m.Oct 11 Investment Advisory Board 5:30 p.m.Unless otherwise noted, all meetings will be held at CityHall. Those interested in attending any of the abovemeetings are encouraged to call 760-777-7000 to confirmdates and times.We hope you had a good summer in spite of the record-setting hightemperatures. With cooler weather ahead and many exciting things todo, fall is a wonderful time to be in La Quinta!Please note that City Hall will be closed on Monday, September 4th inobservance of Labor Day. And, with school beginning on Tuesday,September 5th, we urge everyone to drive carefully near schoolcampuses.Some other items of interest are highlighted below. If you have anyquestions or require more information, please call the City Manager’sOffice at 760-777-7100.CITY HALL PHONE NUMBERSFitness Center Now Open!The new Fitness Center at the Boysand Girls Club is now open. Workoutequipment includes two treadmills,two elliptical machines, two bikes, anda multi-station universal machine.Fitness Center Cards are available atCity Hall ($10 for City residents and$25 for non-residents).More Shopping OpportunitiesSam’s Club and Costco are both planning to open this fall. Several storesin the Pavilion Center have opened, or will be opening soon, includingBest Buy, Bed Bath & Beyond, and Henry’s Market. Shopping centersalong Highway 111 have new tenantand a new building is nearingcompletion in Old Town.City on the MoveIn order to accommodate new shopping and housing developments andin an effort to improve safety and traffic flow, many roads have beenunder construction. The City of La Quinta greatly appreciates yourpatience. Road improvements help ensure that La Quinta will remain“The Gem of the Desert.”General Information ........................760-777-7000Building and Safety................................777-7019Building Permits ....................................777-7012Building Inspection Requests ................777-7153Code Enforcement..................................777-7050Animal Control ......................................777-7050City Clerk’s Office ..................................777-7025City Manager’s Office ............................777-7100Community Development ......................777-7125Community Services ..............................777-7090Finance ................................................777-7150Public Works..........................................777-7075Senior Center ........................................564-0096Job Hotline............................................777-7124Street Sweeping Hotline ........................777-7104Graffiti Hotline ......................................777-7095Pet Hotline ............................................777-7049Shopping Cart Hotline ..................1-800-252-4613Website ..................................www.la-quinta.org

lqchamber.com September 2006 La Quinta Chamber of CommerceThe Gem 15Chamber Snapshots

16 The Gem La Quinta Chamber of Commerce September 2006 lqchamber.comKeep employees engaged and energizedBy Columnist Kathleen McEnteeKathleen McEntee and Associates, LTD.Member News…Club AchillesBy Ruth FinholtYour employees’ ideas and passion for their work can help your business grow andsucceed. Are your employees giving your company their all? Do they believe thatwhat they're doing is important? Do they feel appreciated? Do they arrive for workfilled with purpose?If you can’t honestly offer an enthusiastic “yes” to these questions, consider howyou can improve your work environment and relationships to encourage employeesto work with energy and enthusiasm. The results could be profitable, personally andfinancially.Provide tools. Make sure your employees have everything they need to do theirjobs. Ask each staff member, "Do you have everything you need to be as productiveand successful as you can be?" Be willing to act on worthwhile responses. Be willingto reconsider any policies they consider counterproductive.Set expectations. Clearly communicate what's expected of employees, what thecompany’s values are, and how the company defines success. Employees need tounderstand their roles, where they fit in the big picture, and how they can make thecompany more successful.Share information. Provide as much information as possible about the company.Explain where it's making money, where it's losing money, how its products aredoing in the marketplace, what new initiatives are being considered and why andhow employees can contribute. Even when the news is not encouraging, people willappreciate your openness.Get personal. Take the time to get to know your employees, especially their goals.Without prying, show a genuine interest in your team.Commit to training. Most people like to learn, to grow, and to improve theirmarketability, and the more education and training you provide, the happier andmore engaged they will feel. Cross-train employees in a variety of jobs whenpossible. This not only improves productivity, it builds cooperation and appreciationwhen team members understand the challenges of other positions. Also, be sureemployees are trained in problem solving and conflict resolution skills. These criticalskills will help them communicate better with you, their coworkers, customers andsuppliers.Be inclusive. Include your employees in planning and decision making. Facts “onthe ground” may differ from perceptions at 30,000 feet. They may see issuesdifferently and offer ideas for working smarter. If you need to create a more efficientdelivery system, ask your delivery staff how they would improve the current system.Use their ideas, and give credit to them.Reward and recognize. Personally thank an employee for a job well-done. Specifywhat was good about it and why you appreciate it. For example, say: "Thank you fororganizing that project so well. You made it very clear what should happen, when andwhy." Remember to celebrate effort as well as accomplishment, to give employeesworking on long-term goals a boost.Following these strategies will help employees feel valued and enthusiastic abouttheir jobs. Not only is this more fun, it’s good for business, improves retention, andreduces burn out.On Thursday, July 27th, Club Achilles invited the entire valleyChamber’s of Commerce to participate in the “Battle of theChambers Invitational”. The event was a nine hole scramble and thecourse was Pebble Beach. This exciting golf event allowed us toexperience the premier indoor facility and enjoy the competition,with the winners walking away with bragging rights and thissummer’s “Battle of the Chamber’s Title and Trophy”.Nancy and Angelo Bianchi, PMAC Lending Services, Inc.; RobertSylk, The Sylk Group; Ruth Finholt, La Quinta Chamber ofCommerce, CEO; Peggy Evans, La Quinta Chamber of Commerce,Executive Assistant were some of the players on the La QuintaChamber team. Although, our team gave their all, the PebbleBeach Course proved to be very challenging and we did not win.There is always next year!If you need to beat the heat and still want to play golf, we highlyrecommend you stop by and see the facilities at Club Achilles. Formore information call 760-564-9112.

lqchamber.com September 2006 La Quinta Chamber of CommerceV + I = PBy Patricia Ann WalshMembership DirectorThe Gem 17Typical questions prospective new members haveasked me over the past 6 years are, “What can theChamber do to help me grow my business …toreach potential prospects? What’s my likely returnon investment?” The answer is V + I = P Visibilityplus Involvement equals Payoff.I encourage Chamber members to ✓ those opportunities they have takenadvantage of to date, and to ❍ those they have left undone. I invite nonmembersto review the numerous opportunities Chamber membershipoffers you to grow your business … to reach potential prospects. Thenanswer this question – Isn’t it time you became a member of the LaQuinta Chamber?Visibility - the life blood of ALL businesses!The La Quinta Chamber offers members 7 powerful and provenopportunities, including joining bonuses to increase their business’visibility to prospective clients and customers.1. New Member Intro Opportunities• A “New Member Intro” article, with photo, in The GEMNewsletter to introduce their business to 18,000* prospectiveclients and customers. [*monthly newsletter distribution]• Special recognition and introduction at a bi-monthlyMayor’s Luncheon to approximately 200 attendees, a.k.a.,potential prospects, plus the pre- and post-programnetworking opportunities.2. New Member Listings• Monthly in The GEM Newsletter, with full contact information.• Member Directory” on the Chamber website, includes yourbest 25 word sales pitch.3. Advertising Opportunities• The GEM NewsletterIs La Quinta your target market? Do you realize that for less thana penny per potential prospect, per month, you can saturate theLa Quinta marketplace? Yes, your ad in the newsletter reaches 18,000potential prospects each month! When you factor in the number ofpeople who read The GEM on-line, the cost-effectiveness of your adincreases!• Website [www.lqchamber.com]Your online “Member Directory” listing includes a complimentaryhyperlink to your website. No website? Check out our on-line“Member Directory” for members who provide website design!Also available - a Banner Ad to increase your business visibility.• Mid-Month MailerThe only Chamber publication mailed only to members. Optionsavailable: insert a flyer to survey members’ business needs, to offercomplimentary coupon or special promotion, or to introduce a newproduct or service; or place your business card on the “SpotlightAd”page.• City of La Quinta Map - AnnualMembers may advertise in the map, which is initially mailed to all LaQuinta residents and businesses, and Chamber members. On-goingdistribution includes the Visitors Center, the relocation packets andthe new member packets.• Business DirectoryThe directory, which has the same initial distribution as the City map,is also available in the Visitors Center and included in the newmember packets.• Guest Column in The GEM NewsletterOpportunity for members, to establish their credibility and increasetheir visibility, by sharing business expertise to help membersimprove business skills, by submitting a 500 word article.• Member-To-Member ProgramEncourages members to use and buy the products and services ofother Chamber members. A list of participants is published monthlyin the Mid-Month Mailer.• WELCOME “Goody Bags”Introduce your business to new members by providing a flyer,brochure, or promotional item for inclusion in the “goody bag.”Introduce your business to new teachers in the Desert Sands UnifiedSchool District by providing a flyer, brochure or promotional item forthe teachers’ “goody bag” [100-120/yr]• Visitor Center - Your Business Cards, Brochures/Flyers will bedisplayed in the Chamber Office.

18 The Gem La Quinta Chamber of Commerce September 2006 lqchamber.comBuilding Permit Valuations Continue to Risein MayArticle by Bob Marra, Wheeler’sFor the fifth straight month in a row, construction activity in the Coachella Valley as reflected bybuilding permit valuation continued in May to exceed 2005 monthly levels with an increase of 19%over the same month of the prior year. Total construction valuation in the valley for May was nearly$184 million, up nearly $30 million or 19% over May 2005Unlike April, when results were mixed, in May 2006 the majority of cities and unincorporateddistricts were up over the prior year. Of all 12 jurisdictions, nine were up and three were down fromthe prior May; only one was down to a significant degree. And unlike April, in May, no single city faroutstripped the results shown in the rest of the valley. In April, Indio saw building valuations rise astaggering 321% over the same month the year before. In May, Indio was up, and up the most, butseveral other valley cities also showed significant increases in the value of permits issued.Through the first five months of 2006 including May, building permit valuation valley wide was$920.7 million, up $164.5 million or 22% over the first five months of 2005 when valuations totaled$756.2 million.In May, Indio was yet again the city with the greatest volume in construction valuation with $36.4million in permits, rising $10.1 million or 38% over May 2005. Year-to-date, the city is up 95% over 2005with $270.3 million, by far the greatest valuation in permits of any city in the valley so far in 2006. Thisyear, however, Indio is a special case. Street talk that the city ws planning to raise fees on residentialunits, and the subsequent vote of Council to do so, spurred a rush of permitting by builders withentitled projects in the city, some of whom are now seeking relief from permit requirements to startconstruction. It remains to be seen at what pace these permits result in actual housing starts.The city with the second-greatest volume in permits during the month was Palm Desert, which sawan increase of $6.7 million to $30.5 million for a 28% increase. So far in 2006, Palm Desert has seen$133.3 million in permitting, the third highest amount among valley cities, and a greater rate of growthin valuation than any other valley city, even out pacing Indio — up 108% over the same period in 2005.La Quinta saw the third-greatest volume in permits in May, and is a stand out in terms ofconstruction activity for the year so far. In May, the city posted $28.8 million in permits, an increase of$7.7 million or 37% over May 2005. For the year, construction value activity in the city is virtually flat incomparison to the same period in 2005, up only 7% year-to-date, but totaling $164.3 million, secondonly to Indio year-to-date.Desert Hot Springs saw the fourth-highest volume in May, $25.5 million, putting it in the sameballpark as La Quinta. This represented the second-highest growth in volume during the month of May,$7.8 million, up 44% over the prior May. For the year, Desert Hot springs has $59.1 million in permitvaluations, an increase of 10% over 2005, making it sixth among valley cities.Only two cities saw decreases in May. Palm Springs sawthe more significant decrease with values dropping duringthe month by $9.1 million or 51% off $17.7 million in the samemonth a year before. So far the city is down 44% at $61.3million for 2006.Ambassador’s Spotlight“Ambassadors” for the La Quinta Chamberof Commerce - yes, that is who we are.Beginning this month, we will select oneof our dedicated Ambassadors to feature in eachmonth’s Gem.By Ann KosichMy name is Ann Kosich and Iam excited to serve as Vice-Chairof the Ambassadors Committee.I was recently honored with theAmbassador of the Year Award,given to me at our AnnualInstallation and Awards Dinner. Iam an Associate Member of theChamber, recently retired earlyfrom Tenet Healthcare in SiliconValley.The Ambassador’s purpose is to create good will for theChamber, provide assistance at Chamber events, assistwith membership retention, identify and recruit newmembers, and refer potential members to the Chamber’sMembership Director. Please join us in working togetherwith one of the most dynamic and fastest growingchambers in the Coachella Valley. We hope to see you atone of our upcoming Chamber events!Kiner CommunicationsAppoints Mike Odom,Account ExecutivePalm Desert, CA (July 25, 2006) – Mike Odom has joinedKiner Communications as Account Executive, announced theagency’s Chief Executive Officer, Scott Kiner.Odom will develop and manage marketingcommunications programs for a range of agency clients.Formerly with the Jones Agency in Palm Springs, hisagency and corporate background also includes serving as PRdirector for Coakley Heagerty Advertising in San Jose, asstatewide press officer for Blue Shield of California, and inpublic relations positions with Lifeguard HMO and Blue Crossof California.“Mike brings more than 30 years experience in publicrelations and advertising to the agency, with specific expertisein working closely with local Coachella Valley businesses,community organizations and media for nearly a decade,”said Scott Kiner. “We are thrilled to have Mike on board.”Kiner Communications is dedicated to providing expertisein all areas of communications including marketing,advertising, graphic design, interactive development, publicrelations and business development. For nearly 12 years,Kiner Communications has produced award-winning work forclients of all sizes – in areas of brand and image building,broadcast, interactive, print, and graphic design. Clientsinclude Fantasy Springs Resort Casino, Hi-Desert MedicalCenter, Sun World International, Leeds & Son Jewelers, City ofLa Quinta, Palm Desert National Bank, Stone Eagle Golf Cluband Pete Carlson’s Golf & Tennis.Information: (760) 773-0290, www.kinercom.comPalm Desert National Bank NamesNew Branch ManagerIndustry veteran promoted to Branch Manager in La QuintaPalm Desert, CA (August 2, 2006) – Palm Desert National Bank is pleased to announce that JerryNantell has been named Branch Manager of PDNB’s La Quinta office. In this new role, Nantell willbe responsible for developing new business, customer relations and servicing accounts. The BranchManager duties will be in addition to his current position as Vice President/Commercial Loan Officer.“Jerry’s interpersonal skills and professionalism were key in this selection,” said Randal D. Miller,President and COO at PDNB. “Jerry’s experience in community banking is invaluable to us as wegrow and prosper in La Quinta.”Before joining PDNB a short time ago, Nantell spent two years in managerial banking roles in theCoachella Valley. Prior to that, he worked for US Bank where business development was his primaryfocus. His extensive career began in the midwest working for Marmet Corporation as Vice Presidentof Worldwide Sales and Marketing.“I am thrilled to take on this important role at PDNB,” Nantell said. “The La Quinta staff iscommitted to providing the highest quality service to our clients. It will be a pleasure to lead PDNB’sdedicated team in La Quinta.”PDNB’s La Quinta branch is located at 47000 Washington St. The branch first opened its doors in2001.Nantell is heavily involved in the desert community. He serves on the marketing committee of theCoachella Valley Economic Partnership, the Inland Empire Small Business Development Corporationand the Indio Chamber of Commerce Image Committee.About Palm Desert National Bank:Palm Desert National Bank is a wholly owned subsidiary of Palm Desert Investments. An activecorporate citizen in its community, PDNB has been serving the Coachella Valley for almost 25 years,with branch offices in La Quinta, Palm Desert and Rancho Mirage. PDNB is a nationally charteredfinancial institution with assets exceeding $300 million, and is home to Electronic Banking Solutions,a division that provides vault cash and cash management services nationwide. For moreinformation, log on to www.PDNB.com.

lqchamber.com September 2006 La Quinta Chamber of CommerceBright Ideas for Painting... Get a Whole New Look with ColorThe Gem 19Guest Columnist ArticleBy Sonia LazovskyAs much as we all would like to totally re-decorate our homes everyyear to keep up with the latest looks and fun colors, most of us don’thave the budget to do so. But, just by painting a new color scheme,you can dramatically change the look of any room – and rather economically,especially if you do it yourself. But, where do you start?First, remember that color is intensely personal. One color mightevoke fond memories and another could make you wince. Just becausea color is trendy right now, if you don’t really love it, you probably don’twant to cover your walls with it.Color for interior design tends to follow the fashion industry from theprevious year or two. Some of the trends we’re seeing right now we sawon the runway not too long ago. So we’re seeing interiors done in greens– even the bright green apple color is hot. And red. Reds are everywhere.People are painting their dining rooms and living rooms in deep, richArabian Red or bright Hot Jazz. The reds look great with accents of goldfor a more formal look or an off-white for a clean, bright feel. Burntoranges, golds and yellows are popular, too.Inspiration for your color selection might come from a designmagazine. Or from the other textures and colors in your home, like thewoods, stones and marbles that have become so popular. Look closelyat the stone and marble. Typically there are hints of colors that can bebrought out or accented.A safe bet is to look to your furnishings, especially the accessories. Youmay have a neutral sofa, but if you add some eye-catching colorfulpillows, the room is already brighter. Then pull out one or two of thecolors to take to the walls and you start to have a designer look.If you are used to all white walls and you want to advance slowly intopaint color, a great look that we’re seeing a lot of is to pick a warm, cozyoff-white shade and a corresponding slightly darker color. If you wantto do different shades of the same color, Dunn-Edwards has an all-newcolor system, Perfect Palette, that provides an abundance of paintchips that make this two-tone selection very easy. Each chip showsseven variations of a color – three lighter and four darker shades soyou can be sure that you have the right color with different hues.Can’t find the exact color you want? Most independent paint storescan match the color of just about anything – from a fabric or wallpaperto a piece of art. The “instant read” paint matching offered at somehardware stores may not get the custom match that you like, so takethe extra day or so for a true color match by color experts.Next, purchase a small test quart of the exact finish and color youthink you want. Paint a good-sized test area (about two square feet),then sit back and watch it for a day. How does it look in bright daylight?At night in artificial light?Once you’ve selected your colors and tested them, the next decisionis do you want to hire a professional painting contractor or do ityourself? A great resource can be found at www.dunnedwards.com.You can search for a painting contractor by zip code, and find dozensof downloadable brochures with helpful hints for all types of paintchallenges.Then, when your painting has been completed, you can sit back andtruly enjoy your new surroundings. A fresh paint job, especially withan all-new color or two, can really change the way you feel about yourhome.*****Sonia Lazovsky is a chamber member and is Dunn Edwards PaintsProperty Services Representative here in the Coachella Valley. She isalso talented in art and knows her colors. She can be reached via emailat sonia.lazovsky@dunnedwards.comFor more confidencethan you ever imagined,call Sylvan today.SometimesThe Best Realtors ®are Right UnderYour Nose!• Customized tutoring for yourchild’s unique needs• Individual attention from caring,certified teachers• Regular progress reports for you• Confidence that goesbeyond the classroom• Convenience of in-center or live,online tutoring at homeSee why more parents turn toSylvan than to any other tutor.Put Our Experience toWork For You!Serving La Quinta since 1990Call 760-777-7627 or800-319-9570 toll free78060 Calle Estado · P.O. Box 1241 · La Quinta, CA 92253©2006 Sylvan Learning, Inc. Online tutoring at participating locations only.Don’t wait - Call today!La Quinta 777-8383Palm Desert 836-330009-30-06www.educate.com

20 The Gem La Quinta Chamber of Commerce September 2006 lqchamber.comMore Return on Equity For Your Investment DollarGuest Columnist ArticleBy Judy MathesFew would deny that real estate is a solid investment. It providesan attractive combination of stability, reliable cash flow,preservation of principal and capital appreciation. However, manyinvestment property owners nearing retirement find themselves in aquandary. They are equity rich, but cash poor, with increases in thevalue of their property far outpacing income growth. They also areoften tied down by the day-to-day issues of property managementand, particularly in California, shackled to the constraints of rent(and eviction) control. In fact, Californian metropolitan areas arehome to some of the lowest cash return on equity in the state’s realestate marketplace, which is somewhat counter-intuitive givenCalifornia’s ever-booming property market.The obvious answer is to sell the property and unleash thedormant equity, but that can be problematic. These investors facethe reality of prohibitive capital gains taxes and recaptureddepreciation, as well as the task of identifying an alternateinvestment venue; or locating, acquiring and financing suitablereplacement property in the time period allowed, taking advantageof tax deferral under IRS code section 1031.An ideal solution for many investment property owners may be toreinvest the proceeds from the sale of their property and utilize asubsequent 1031 exchange into a tenancy-in-common (TIC)ownership type, also known as co-ownership of real estate (CORE)interest in a suitable replacement property.1031 exchanges, also known as Starker exchanges or tax-deferredexchanges, permit owners to sell investment property and defer taxpayments by reinvesting the proceeds into another investmentproperty (or properties). In order to completely defer the payment oftax, among other things, the replacement property must be of equalor greater value and all the equity from the sold property must bereinvested in the new property. The marriage of 1031 exchange andTIC/CORE allows investors not only to defer their capital gains taxesbut also to upgrade their investment real estate.TIC/CORE is a way of sharing ownership of property among two ormore persons whereby each tenant holds an undivided interest inthe property. Tenants-in-common may own interests of differingsizes. TIC/CORE investors are on the title and considered separateowners of the real estate. They share pro rata in the income, taxbenefits and appreciation of the property. Their TIC/CORE interestcan be purchased, sold, gifted, bequeathed by will or inherited; andit is subject to property taxes, gift tax, and estate and inheritancetaxes in the same manner as any property held in sole ownership.With a TIC/CORE property, each of up to thirty-five investors have theopportunity to own an undivided fractional ownership interest in aninvestment-grade property, such as an office building, shoppingmall, apartment complex or industrial property, costing anywherefrom $10 million to $150-plus million.The benefits of investing in TIC/CORE properties are substantial.Such properties employ professional asset and propertymanagement, relieving the investor of day-to-day tenant headaches.More important, investors often receive greater cash flow andoverall returns than they had in their previous sole ownershipproperty. (Annualized cash flow and overall investment return varyfrom property to property.) Also compelling is that TIC/COREexchange investors can diversify among several property types, andgeographic locations through fractionalized ownership, while stillenjoying 1031 exchange benefits on each amount. Thus, investorscan potentially reduce risk in their overall real estate portfolio.Investors seeking to exchange for a TIC/CORE property are bestadvised to work with a financial advisor experienced in 1031exchanges. Such advisors work closely with top real estateproviders, who give the investor access to the best propertiesavailable. In addition, many TIC/CORE opportunities have prearranged,non-recourse financing in place, which is perfect forinvestors working within the 1031 exchange time frame. Numeroushours of upfront investigation, evaluation, due diligence and life cycleplanning transpires before a property is offered to an investor group.Investors faced with only a 45-day window to identify a suitablereplacement property to complete a 1031 exchange can select asuitable project with confidence.Given the tax deferral, institutional-grade quality of the property,professional property management and pre-arranged, non-recoursefinancing aspects, a 1031 exchange replacement property structuredas tenancy-in-common ownership can be a very wise and profitablesolution. It allows the investor to maintain everything they like aboutreal estate (monthly income, preservation of principal, capitalappreciation, etc.), while eliminating most of the hassles of propertyownership.Judy Mathes is a Replacement Property Specialist® with 1031Exchange Options. For more information, please seehttp://www.1031exchangeoptions.com. Judy can be reached toll freeat 800-675-2424, locally at 760-391-2369, or online athttp://www.1031exchangeoptions.com.This article is neither an offer to sell nor an offer to buy real estateor securities. There are material risks associated with the ownership ofreal estate. You must be an accredited investor. Securities offeredthrough Sigma Financial Corporation, Member NASD/SIPC.The Home Loan Consultant with More Mortgage OptionsRoger L. PerrisHome Loan Consultantand Business DeveloperServing the La Quinta andCalifornia Desert AreaFREE 24 HOURRECORDED INFORMATIONCALL 1.800.958.8098Ext.656 - Tax Deductions Buying a Home672 - Buy for LESS than Your Buying in RENT!673 - How to Buy a Home even with Damaged Credit678 - Eight Tips When Obtaining A Loan1736 - Why do Home Loan Rates Change?WIN ONE MONTH’SMORTGAGE PAYMENT(up to $5000)!Enter Every Month atwww.HomeLoanConsultant.NETThe Keyto your futureHome...Having the rightFinancial Plan!

lqchamber.com September 2006 La Quinta Chamber of CommerceIt’s What It Does, Not What It IsThe Gem 21Guest Columnist ArticleBy Joe FredericksonYou can’t help but enjoy the fantasy of television commercials for newvehicles. Obviously exceeding posted speed limits, traveling on deserted yetpaved roads or barely-navigable wilderness trails, these visual depictionsrarely reflect reality. Indeed, they as a group may have become an art form.Yet they play one of the most important roles in modern automotivemarketing. But why?Instead of providing a product demonstration (these are the tires, this isthe front seat, that is the GPS screen), these spots are designed to convinceyou what the vehicle will do for you. In other words, it’s not what it is. It’swhat it does.I’ve long believed that marketers of all products or services – andproprietors of businesses of all sizes – can be well served by keeping thatnotion foremost in their marketing and advertising planning.In Advertising 101 we learned to present benefits loudly and clearly,followed by product components that should differentiate our offerings fromthe competition. A look back to the early days of American advertising showsthat not much has changed. Pick up a newspaper, a magazine, a phone bookor even visit a page on the Web and you’ll see pretty much the same formatthat has driven informational advertising to modern times.But to this day I continue to believe that more sales, more awareness andmore brand-building can happen if messages strike to the heart of theconsumer in terms of what the shopping experience or the value receiveddoes for them.What do I mean by does?The example of vehicle advertising above is one example. Who wouldn’twant to experience the thrill of the open road at, say 90 MPH, or take on therigors of the deep backwoods or wilderness in full-leather comfort? Whowouldn’t want the admiration of others for choosing such a handsome modeof transportation? Who wouldn’t want heads to turn to see you arrive in frontof the upscale restaurant in that magnificent machine?Well, that’s what it does. That kind of advertising places another memory inyour cluster of memories that might well be remembered and recalled whenyou’re ready for your next motor vehicle.So when it’s time for you to craft new marketing messages, keep in mind thechance before you to tell consumers how the use of their product or service……will save money compared to your competitors…will help them lead better, healthier lives…will make them smarter, wiser and well-rounded…will help keep them in front of their competition…will help them better cope in a world of information overload…will help save and free up time for leisure activity…will lead them to a more enjoyable overall lifestyleAnd one important reminder: large businesses began as small businessesand smaller ones do not necessarily have the resources for wide-scaleintegrated marketing plans. But the bedrock idea of communicating thebeneficial effects of products or services can begin with even the smallestpiece of affordable advertising. For now, though, keep my comments in mindas you read, see or hear contemporary advertising and marketing messages.I believe you will agree that successful marketers translate their offerings fromwhat it is to what it does when aimed at the consumer.Joe Frederickson is Marketing and Public Information Manager at UCR PalmDesert. He was formerly Vice President/Marketing and Public Affairs for ThePress-Enterprise Co. and Publisher of The Business Press. He is a pastchairman of the Greater Riverside Chambers of Commerce.Jerry NantellVice President, Loan Officer,La QuintaIn banking for 30 yearsAt PDNB, it’s personal.That’s right – it’s about you. At Palm Desert National Bank, every product and service weoffer is designed to be simple and convenient for you, our customer. As a local bank, andwith a branch right here in La Quinta, it’s quicker and easier to get answers – whetheryou have questions on our wide range of deposit products or on our loans – fromconsumer to small business, construction or commercial. Whatever your needs, wemake it easy for you.After all, we’ve been helping Valley residents and businesses achieve their goals forover 24 years.760.340.1145 www.pdnb.comBanking made easy.PALM DESERT 73745 EL PASEO RANCHO MIRAGE 70390 HWY. 111 LA QUINTA 47000 WASHINGTON

22 The Gem La Quinta Chamber of Commerce September 2006 lqchamber.comNEW AD SIZES!)*+),-.*+/0/12 3 0 #3 4 3+/5 0 0600 /174460 #16#30/ 8// 912/ 0506# 0/4 # # 0:(#341#4 #!;$;& !! " #$!% !&!&% '(!$&!&% " #&!&'*-+,.=9*=9=' 40 1 33 0 6103( 2 /6 1 1 63 0 !/6 7 .=9 1 ##6 / >? #0 7 1#5 / +-=>

lqchamber.com September 2006 La Quinta Chamber of CommerceThe Gem 23MEMBER TO MEMBER DISCOUNT LISTA & S BUSINESS SERVICESContact: Vince Greco(760) 360-2224$50 cash bonus paid on signing of creditcard processing application. Plus a freemanual imprinter and slips. A&S is thechoice processor for many of the localcommunity banks. Honesty, Integrity &Professionalism....No Charge.ACUITY WEB DESIGNContact: Jeff Godels(760) 345-5531High End Professional Website Design atGreat Prices! 10% discount off any newwebsite design or redesign.ADVANCED HEARING SYSTEMSContact: Joe Manhart(760) 341-961930% off msrp on digital hearing aide. Freehearing test and otoscopic examination.AMERIFUND LENDING GROUPContact: Jason Setterlund(760) 485-8834Waive processing fee of $495 on purchase orrefinance for friends, family and associates.Free credit report and home mortgageconsultation.BANCO POPULARContact: John Escobar(760) 564-0257The perfect account for business....OurTOTALLY FREE BUSINESS CHECKING! Callfor details.BILL REED INSURANCE AGENCY/FARMERS INSURANCE GROUPContact: Bill Reed(760) 776-8151We will waive our broker fees for any fellowchamber member. In addition, we will do acomprehensive financial analysis for anymember free.CAPOBIANCO & BRAM, LLPContact: Anthony Capobianco(760) 771-8345Free consultation and 10% off standard feesfor initial matter.CARING COMPANIONS AT HOMEContact: Diane Mondini1-888-950-075010% on in-home non-medical care givingservices.CARTWRIGHT TERMITE & PEST CONTROLContact: Will Cartwright II(760) 771-6091$30 off offer. General pest control service,new customers only.CLUB ACHILLESContact: Adrienne Kinsey(760) 564-911225% off all annual unlimited membershipprograms.COACHING TO VISIONContact: Jasenka Sabanovic(760) 799-0523$1000 on Coaching Packages of 3 months ormore - where you come to turn challengesinto resources, create fulfillment, balanceand your life.COLDWELL BANKERRESIDENTIAL BROKERAGEContact: Tony Serva(760) 408-2067Senior Discount - Call Tony Serva forinformation, for buyers or sellers. Reducedcommission for selling a property throughTony Serva.CONTACT 1, INC.Contact: Dennie Marks(760) 345-037110% discount off products totaling $50 ormore. Discount does not apply to set-up orart changes.COURTYARD BY MARRIOTTContact: Helen Bonaddio(760) 776-4150Mention that you are a La Quinta Chambermember and receive 20% off of regularbreakfast prices at the Courtyard Café.CV MERCHANT PROCESSINGContact: Tim Waggoner(760) 702-655225% off all equipment purchases. Allequipment comes with lifetime warranty aslong as we are your processor. $5 statementfees.DANMER CUSTOM SHUTTERContact: Debbie Fink(760) 771-4002Free molding upgrade.DESERT E SELLERContact: Cheri Behlman(760) 771-3463List 1 item and get the 2nd listing free.We’ll waive the listing fees on any oneitem up to $100.DESERT SPRINGS PUBLISHING(760) 219-7008Contact: Victoria BaileyElegant coffee table book of Valley's historywith more than 240 photographs - Cost $38receive a 25% discount - Perfect gift.DYSON & DYSON REAL ESTATEContact: Jeff & Linda Brandt(760) 776-2471Reduced commission for selling a home thruour team.DYSON & DYSON REAL ESTATEASSOCIATESContact: Bill Branson(760) 776-2253Reduced commission for selling a homethrough Bill BransonSenior DiscountProgram - Call Bill Branson for information.EMBROID MEContact: Shannon FlemerFree set up of embroidery logo ($89 value)when 20 or more garments are purchased.10% discount on orders over $500 onsubsequent orders.FIRST TEAM BECKER & BECKER REALTYContact: John Easton(760) 272-8449$200 credit towards home warranty or homeinspection when listing or buying with me.GOLF ETC-LA QUINTAContact: Ron Combs(760) 771-448810% off most items.GONSTEAD FAMILY CHIROPRACTICContact: Dr. Jeremy Moffitt(760) 863-0435Free consultation and spinal exam to all LaQuinta Chamber Members.GRINS2GO ON LOCATIONContact: Noel Fischer(760) 360-9602$50 off any event or portrait session.HARMONY DESIGNContact: Mauricio Salazar(760) 203-1807High quality, professional website design,made affordable through our unique siteleasing program. Receive $100 off set-up fee.HERRERA INVESTIGATIVESERVICES, INC.Contact: David G. Herrera(760) 360-7604Free: Missing persons locate. One Freemissing persons locate (value $150). To anyLQCC Member thru December 2006.HIPPOKRATES CORPORATIONContact: Antonin Hirabal M.D.(760) 776-105210% discount on all services.INDIAN PALMS COUNTRYCLUB & RESORTContact: Shannon Anderson(760) 775-444410% off all lunch entrees (does not includetax, gratuity, alcoholic beverages ordesserts.INDIO SUPER 8 MOTELContact: Jay Mainthia(760) 342-026410% off rack rate and free upgrade.INLAND TILEContact: Michael Morein(760) 360-970010% off all tile purchases, except tile alreadyon sale.INTERIORS BY DECORATING DENContact: Sharron Jerread(760) 200-530415% discount on custom windowtreatments.J & J CONSIGNMENTS & HEIRLOOMSContact: Jerry Effron(760) 324-959510% off all items.JACKSON HEWITT TAX SERVICEContact: Bob Bradach(760) 342-8800Preferred Customer 10% off on your taxpreparation fees, free electronic filing andfree direct deposit of Federal and CArefunds.JESA PRINTINGContact: Scott Brooks(760) 776-543010% off retail pricing.JOHN PATRICK DEMNY PRIVATEINVESTIGATIONSContact: John Patrick Demny(760) 485-087410% discount off of hourly rate.KMIR-6Contact: Tom Lauchner(760) 568-363615% discount on fixed rates.KOLORSPIRITContact: Magdalena B. Wilcox(760) 408-099210% discount on faux painting services.Free consultation.KUEHL TECH SOLUTIONSContact: Alan Kuehl(760) 219-150810% discount on all services on first visit.LA CASITA RESTAURANTSContact: Simon Moore(760) 320-326710% discount on 1 entrée & soft drink orgroups of 4 or more to Chamber membersonly. Mention upon ordering.LAKE LA QUINTA INNContact: Julia Miskowicz(760) 564-733210% off our daily room rates. Subject toavailability. Black out dates apply.LAS CASUELAS QUINTAContact: Lisa Delgado(760) 777-771510% discount to chamber members foodonly-upon presentation of member card.Good for 1 year.LA QUINTA COMPOUNDING PHARMACYContact: Marshall Hankin(760) 777-990220% off on first compounded prescription,10% off on refills if you refer a new customerfor compounded prescriptions.LA QUINTA HEALING ARTSContact: Brenda Burger(760)777-144710% discount on services.LA QUINTA POSTAL CONNECTIONContact: Gina Reyes(760) 564-596910% off all shipping, $2 off notary services.LA QUINTA MEDSPA-SKINREJUVINATION CLINICContact: Dr. Matthew Werner(760) 396-935310% off any package of services - 10% off anyskin care product, make-up or vitamins.LA QUINTA RESORT & CLUBContact: Mike Islava(760) 564-4111Preferred seasonal rates for resort Casita -Complimentary upgrade to best availableroom category upon check-in - Onlinebooking capability - 15% off all spatreatments excluding special - 15% offpublished golf pricing.LIBERTINEContact: Matilda Parente(760) 773-022010% discount on all non-designer diamond,pearl and gold fine jewelry.MAIL BOXES PACK & SHIPContact: Nayan(760) 564-7007Notary Services 50% off / 20% off on UPS -FedEx - DHL.MANPOWER STAFFINGContact: Karen Snake(760) 837-997215% direct hire rates for member’s long-termrates for short term staffing orders, free inhousedemos for all HR services, includingtraining.MARY KAY COSMETICSContact: Debbie Frazer(760) 200-925310% discount to all members. FreeCorporate image seminars.MCCALLUM THEATREContact: Barbara Dawson(760) 340-278710% discount on groups of 20 or more(certain shows are excluded).MERLE NORMAN COSMETICSContact: Gloria Freiler(760) 777-763310% discount.MINUTEMAN PRESSContact: Richard Winslow(760) 340-429910% off to all members.MORRIS DESERT MEDIAContact: David Nola(760) 416-846815% Discount on published rates.OFFICE MAX DOCUMENT SERVICESContact: Becky Moreno(760) 880-994415% off Retail printing prices. Call forvolume quotes.PALM DESERT COMFORT SUITES HOTELContact: Tom Ward(760) 360-3337For our Gold Award Comfort Suites 15% offour daily rate on availability and freebreakfast.PC-OLOGYContact: Dennis Shelly(760) 641-9701$20 off PC-OLOGY computer services.Including networking (wired or wireless)repair, maintenance, setup. Not availablewith any other offer.PJ’S DESERT TROPHIES & GIFTSContact: Doug or Elaine Homes(760) 347-741210% discount on award and gift items.Discount also applicable to etching andengraving services.POWER BROKERS INTERNATIONALContact: Fred Prescott(760) 398-3544Free dinner for two (2) at Palmer's, Hog'sBreath, Fusions Restaurants forlisting/buying thru Fred Prescott prior to May30, 2007.PREMIER BILLIARDS & DESIGNSContact: John A. Bart(760) 776-917210% off of showroom pricing on allBrunswick tables and Mikhail Darafeevgame room furniture.ROBERT HALF INT.,ACCOUNTEMPS/OFFICETEAMContact: Gretchen Engdahl(760) 836-18261 Day free staffing on any order of 40 hrs.SITEFORLESSContact: Patrick Charriou(800) 852-650510% off on any web design services; 15% offon Hosting and $7.50 Domain Names.SMILE ARTISTRY DENTALContact: Dr. William Hoolihan(760) 564-700410% discount.STATE FARM INSURANCEContact: Rita Teran(760) 779-5558Free Road Atlas when you let us quote youon your business or personal insurance. Callor come in and ask for Tammy or Jan.SYLVAN LEARNING CENTERContact: Courtney Fox(760) 836-3300$50 off comprehensive lifetime diagnosticassessment in Reading, Math and WritingSkills for grades K-12. Free consultation.SUNSATIONAL TANNING SALONContact: Annette Williams(760) 771-182015% off any tanning package and lotions.TELEPACIFIC COMMUNICATIONContact: Gina Meacham(760) 404-101815% off monthly local, long distance &internet bill.THE CORAL SPA AT TRILOGYContact: Sue Sweeney(760) 777-605215%on all spa services (excludes waxing andtinting). Gratuities not included.THE FEMININE PRINCIPLE IN LEADERSHIPContact: Bill Lamond(310) 994-6222$ 1,000 discount on coaching packages ofthree months or more.THE VOSS LEONHARD GROUP WITHDYSON & DYSON REAL ESTATEASSOCIATESContact: Steve & Charma Leonhard(760)702-1500Will pay up to $500 for an appraisal orinspection of the client’s choice.TILTON COMPUTERSContact: Erick Tilton(760) 777-433810% off on all computer and networkingservices provided by Tilton Computers.TLC FOR MIND & BODYContact: Joanne Callahan(760) 594-672710% discount on grocery items, coffees anddeli-drinks.TOTALLY YOU HAIR SALONContact: Kevin Kersey(760) 777-776015% off all posted hair and chemical priceson any Sunday thru Wednesday duringregular salon hours.TUTORING CLUBContact: Pat WeisbartFree placement testing in Reading and Math,K-12. $100 value.ULTRA LOUNGE SALONContact: Katia Tisbo(760) 771-443310% off any spa or salon service.VALLEY V-TWIN - AMERICANMOTORCYCLESContact: Halle Fetty(760) 770-551110% off any retail purchase - excludingmotorcycles.VILLAGE REALTYContact: Sharon Devine(760) 578-8428FREE REPORT for consumers over 50: "It'snot what you sell it for; but what you get tokeep that counts."WADDELL & REED FINANCIAL SERVICESContact: Bill Bryan(760) 200-1688Free consultation & $125 credit toward allfinancial planning fees.WACKY WICKERContact: Javed B. Haghani(760) 346-46645% additional anytime.WHEELER’SContact: Bob Marra(760) 771-115520% off all Wheeler's publications includingWheeler's Desert Letter for first timecustomers.WORLD SAVINGS REAL ESTATE LOANDIVISIONContact: Eric R. Alvarez(760) 346-3881Free loan analysis.