Partnering with the continent's leading food & beverage ... - MPOC

Is the only event of its kind in Africa and is rapidly developing into acontinental clearing house where fresh and processed foods aredisplayed for export, specialty foods and beverages are marketed toAfrica’s importers, wholesalers and retailers and manufacturing,processing and packaging technologies are traded internationallyAFRICA – A MARKET OF >750 MILLION CONSUMERS!Increasingly the world is beginning to see Africa’s immense businesspotential and there is growing recognition that the continent offersphenomenal opportunities in both the sourcing and selling ofproducts. There can be little argument that Africa’s economicprospects are the best they have ever been. This all adds up toenormous business opportunities for suppliers of raw materials,processing, packaging and labelling equipment, a fact not lost onlast year’s international exhibitors came from 39 countriesaround the globe. “The simple fact is that Africa wants to dobusiness” said Teigue Payne, publisher of leading industryjournal Food & Beverage Reporter. “Africa’s Big Seven playsa hugely successful role in bridging the gap between buyersand sellers; people who in many instances would have noother way of knowing of each others existence”.Fresh produce • Productdevelopment • Ingredients •Additives • Flavourings • Processing• Quality control • Value added foodproductsThis 10 th annual ‘Crop-to-Shop’ Exposhowcases the products, ingredientsand processes involved in moving agriindustryproduction from farm tomarket. From the growing and harvestingof produce and feedstock, to theprocessing and packaging of shelf-readyproducts, Agri-Food showcases themany companies involved and thediverse range of goods they manufactureand distribute to the consumermarket.Agri-Food is one of seven industrydedicatedshows that comprise Africa’sBig Seven (AB7) trade expo, the onlyFood & Beverage trade show of its kindon the African continent. The Agri-FoodExpo is the most effective networkingand marketing platform on the Africancontinent, connecting producers andmanufacturers with regional andinternational buyers.With Africa’s growing middle classenhancing its lifestyle away from maizestaples towards bread and other bakedfood products, the continent’s bakingindustry is experiencing unprecedentedgrowth and market expansion.On-site bakery facilities are becomingmore prevalent at in-store sites such assupermarkets, convenience stores andforecourts, increasing demand for newequipment, pre-mix, ready-mix andother baking ingredients. Large bakeryplants are seeing a surge in demand formany bakery products.Inter-Bake Africa is one of sevenindustry-dedicated shows thatcomprise Africa’s Big Seven (AB7) tradeexpo, the only Food & Beverage tradeshow of its kind on the Africancontinent. Inter-Bake Africa is theofficial showcase for members of theSouthern African Chamber of baking;Inter-Bake is where you will find Africa’sbakers.Ingredients, additives & flavourings• Manufacturing technologies •Production, processing andpackaging equipmentThe tastes and demands of consumersare changing with today’s buyerslooking for a combination of value formoney, health and nutrition,convenience and affordability. Lifestylesin Africa are also changing. A moveaway from traditional to western foods,more working couples, and emphasison “quality time” have led to anexplosive demand for conveniencefoods and home meal replacements.Currently more than 47% of SouthAfrica’s food expenditure is accountedfor by packaged products and US$ 2.1billion of the country’s US$3.7 billionpackaging bill is spent on food andbeverage packaging. FoodTech Africa isdesigned to provide food and beveragemanufacturers with the necessaryinputs to meet the changing demandsimposed by consumers.