Chapter 37 Section 37_1

Marketing Essentials• Chapter 37 Identifying Career OpportunitiesSection 37.1 ImportantCareer DecisionsChapter 37 • Identifying Career Opportunities 1

SECTION 37.1Important Career DecisionsWhat You'll Learn How to assess your values, lifestylegoals, interests, skills, and aptitudes How to appraise your personality How to visualize your work environmentand relationship preferencesChapter 37 • Identifying Career Opportunities 2

SECTION 37.1Important Career DecisionsWhy It's ImportantUnderstanding yourself is the first step tofinding a career you’ll enjoy. It is necessary toknow your own attributes well when trying toselect the most satisfying career for you. Thissection will help you begin to assess yourattributes so you can match them with theright career.Chapter 37 • Identifying Career Opportunities 3

SECTION 37.1Important Career DecisionsKey Terms values lifestyle goals aptitudeChapter 37 • Identifying Career Opportunities 4

SECTION 37.1Important Career DecisionsChoosing a CareerA career is a series of progressively moreresponsible jobs in one field or in related fields.The following six-step procedure will help guideyou in making career choices:1. Conduct a self-assessment.2. Identify possible career choices.3. Gather information on each choice.4. Evaluate your choices.5. Make your decision.6. Plan how you will reach your goal.Chapter 37 • Identifying Career Opportunities 5

SECTION 37.1Important Career DecisionsAssessing YourselfThe first step in your career search is toconduct a self-assessment. You can beginto do this by assessing your: values lifestyle goals interests skills and aptitudespersonalitylearning stylework environmentrelationship preferencesChapter 37 • Identifying Career Opportunities 6

SECTION 37.1Important Career DecisionsYour InterestsYou will probably spend 30 to 40 yearsworking, so you will want to choose work thatinterests you. To evaluate your interests: Write down the things you like to do,including leisure activities, schoolactivities, favorite classes, sports, andsocial activities. Take a career interest survey.Chapter 37 • Identifying Career Opportunities 9

SECTION 37.1Important Career DecisionsYour Skills and AptitudesYour personality is the combination of all of theunique qualities that make you who you are.Understanding your personality characteristicswill help you to determine what types of worksituations will best suit you. To assess yourpersonality, think of ways you would describeyourself.Chapter 37 • Identifying Career Opportunities 10

SECTION 37.1Important Career DecisionsYour Work EnvironmentYour work environment refers to where youwork—the place and the working conditions.Working conditions include sights, sounds,and smells. Start thinking now about ourpreference for working conditions.Chapter 37 • Identifying Career Opportunities 11

SECTION 37.1Important Career DecisionsYour Relationship PreferencesAll jobs require working with data, people, orthings—alone or in some combination. Thesecategories can form the basis for describingdifferent kinds of careers. Since any career youchoose will likely involve an overlapping of thesecategories, think about which category you aremost interested in.Chapter 37 • Identifying Career Opportunities 12

37.1 ASSESSMENTReviewing Key Terms and Concepts1. What should you consider whenconducting a self-assessment?2. What are values?3. What are three influences on thelifestyle of an adult?4. Why is it important to know what skillsand aptitudes you have?Chapter 37 • Identifying Career Opportunities 13

37.1 ASSESSMENTThinking CriticallyWhy is it important to set goals? Whatcan happen to someone who does notset goals?Chapter 37 • Identifying Career Opportunities 14

Marketing EssentialsEnd of Section 37.1Chapter 37 • Identifying Career Opportunities 15