Herbalife Independent Distributor Style Guide
Herbalife Independent Distributor Style Guide
Herbalife Independent Distributor Style Guide
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HIDS STYLE GUIDETable of ContentsIntroduction 3General <strong>Guide</strong>lines 4Rules of Authorization 5Logo Lockup Usage 6Horizontal Logo Lockup 7Horizontal Logo Use – Proper Usage 8Stacked Logo Use – Proper Usage 9Font Usage 10Color Palettes – Product Categories 112© 2010 <strong>Herbalife</strong> International of America, Inc. All rights reserved. USA
HIDS STYLE GUIDEGeneral <strong>Guide</strong>linesOur logo is the most identifiable element of the <strong>Herbalife</strong> brand. The <strong>Herbalife</strong><strong>Independent</strong> <strong>Distributor</strong> logo that we provide to you is the primary means for youto communicate your identity as an independent <strong>Distributor</strong> to the public.Our rules for usage of the logo are very specific:• No adaptations or versions of the <strong>Herbalife</strong> <strong>Independent</strong> <strong>Distributor</strong> logos other thanwhat the company has provided to you may be used. This includes any and all previousversions of the <strong>Herbalife</strong> logo.• You must follow all the usage guidelines, without exception, in order to maintain theintegrity of the <strong>Herbalife</strong> brand.• A logo is a unit, and all elements within a logo must be scaled or resized, proportionatelyas a group. This applies to all logos.When a logo and additional design elements (e.g., a tagline, graphic, etc.) areused together to make up a single design element or unit, the grouping is knownas a logo lockup.4
HIDS STYLE GUIDEStacked Logo Use – Proper UsageDODON’T<strong>Herbalife</strong> International logofor corporate use onlyCircle leaf at an angle,circle line too thickStretched logoCircle leaf and lettersnot scaled as a unitRing around Circle leaf andLogo letters in a wrong color9Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each marketseparately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office), for the correct trademark symbols (examples: ®, TM, TM-MC, ®-MD), if any,and for attribution statements when the marks belong to entities other than <strong>Herbalife</strong> companies. The usage rules in these guidelines provide global direction.
HIDS STYLE GUIDEFont UsageHelvetica Neue:Helvetica Neue is the company’s core brand font and should be used to ensureconsistency throughout all marketing communication materials.If your language is not available in these fonts, choose a similar, simple yetinformal font.Arial:The Arial font is primarily used when creating <strong>Herbalife</strong> materials for the Internetor when using a computer that does not have the fonts stated above. This is sansserif typeface.10
HIDS STYLE GUIDEColor Palettes – Product CategoriesPrimary Green PaletteThe core color palette startswith green and has beendeveloped to add morelatitude and variety in thecorporate communicationsand marketing materials.Add supporting accent colors toany project to get more interestand to help convey the message.Note: Accent colors should beused in the 9:1 green-to-orangeratio to ensure that the accentcolors do not dominate thedesign solution.PMS 368cCMYK 57/0/100/0RGB 123/193/67WEB 7BC143Secondary GreenAccent ColorPMS 364cCMYK 65/0/100/42RGB 56/124/44WEB 387C2BPMS 1375cCMYK 0/40/90/0RGB 250/166/52WEB FAA634Optional GreensPMS 375cCMYK 41/0/78/0RGB 160/206/103WEB A0CE67PMS 361cCMYK 69/0/99/0RGB 84/185/73WEB 54B949PMS 376cCMYK 50/0/100/0RGB 140/198/65WEB 8CC641PMS 369cCMYK 59/0/100/7RGB 100/179/63WEB 64B33F11PMS 372cCMYK 10/0/33/0RGB 231/239/188WEB E7EFBC
HIDS STYLE GUIDEColorOther Approved ColorsWeight ManagementPMS 2955cCMYK 100/45/0/37RGB 0/82/136WEB 005288PMS 2935cCMYK 100/46/0/0RGB 0/118/192WEB 0076BFPMS 278cCMYK 39/14/0/0RGB 151/192/230WEB 97C0E6Personal Care | Outer NutritionPMS 273cCMYK 100/96/0/8RGB 39/49/139WEB 273188PMS 2655cCMYK 54/4M/Y/0RGB 126/129/190WEB 7E81BEPMS 2645cCMYK 40/36/0/0RGB 154/155/205WEB 9A9BCDTargeted NutritionPMS 187cCMYK 0/100/79/20RGB 196/18/48WEB C41230PMS 186cCMYK 0/100/81/4RGB 227/25/55WEB E31937PMS 1787cCMYK 0/76/60/0RGB 241/100/93WEB F1645DEnergy & FitnessPMS 1675cCMYK 0/67/100/28RGB 185/89/21WEB B95915PMS 1665cCMYK 0/68/100/0RGB 243R/116G/33BWEB F37421PMS 1505cCMYK 0/42/77/0RGB 249/163/81WEB F9A351PMS 131cCMYK 0/32/100/9RGB 231/166/20WEB E7A614PMS 130cCMYK 0/30/100/0RGB 253/184/19WEB FDB813PMS 129cCMYK 0/16/77/0RGB 255/212/87WEB FFD457PMS 3155cCMYK 100/0/24/38RGB 0/120/139WEB 00788BPMS 3135cCMYK 100/0/16/9RGB 0/159/194WEB 009FC2PMS 3115cCMYK 63/0/18/0RGB 70/195/211WEB 46C3-D312
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