BUS 328 049X Principles of Marketing - Peru State College

Peru State CollegeBUS 328 Principles of MarketingSyllabus – Summer Term – 2013Instructor:Alan W. Jackson, MBAOffice Hours:OnlineOffice Location: TJM 242Office Telephone: 402-872-2255Email Address: ajackson@peru.eduCourse Meets:OnlineRequired Textbook:Required Software:Marketing, 2012 Edition, by Pride & FerrellISBN: 978-1-111-52619-2Assignments should be submitted in Blackboard by attachingassignment prepared in Microsoft Word.Course Description & ObjectivesStudents learn the buying, selling, transporting, and storing functions involved inmarketing, with an introduction to retailing, wholesaling, and marketing management.Upon completion of this course you should be able to:1. Understand marketing strategy and customer relations2. Develop an appreciation for social responsibility and consumer behavior3. Appreciate how marketing decisions are made4. Understand product and distribution decisions.Additional Course Objectives:To fulfill the Peru State College School of Professional Studies mission of providing currentknowledge, critical thinking, professionalism and applied learning opportunities to students,this course emphasizes disciplinary knowledge, critical thinking, quantitative and writingskills. Homework assignments/quizzes and test questions will be designed to assessprogress in one or more of the following areas.Writing skills: Students are expected to demonstrate excellent written communicationskills. Writing skills will be evaluated through descriptive questions in the exams andproject report. Written work must be at or above the 12 th grade level as determined by theFlesch-Kincaid Grade Level score in Microsoft word.

case by reading the case and researching additional sources from the Peru State Collegeon-line library databases, or other approved sources. More importantly, you are required toevaluate each short case scenario and provide options and recommendations.E-MailCommunication concerning the course will come by way of e-mail. Each student shouldcheck her or his e-mail account regularly, at least once a day. In addition, this is a quickand convenient way for you to communicate with me. Please feel free to contact me at anytime for any reason: should you have questions about the course material, questionsconcerning the course itself, or for any matter about the course. I especially like answeringquestions, so please feel free to ask.Note on Asking for HelpWhile some students abuse this privilege, most on-line students are hesitant to ask forhelp. This is because they are self-starters and want to figure things out for themselves, orbecause they think that, the instructor will somehow think less of them for havingquestions. In the on-line environment, questions are the only way to clarify assignments,instructions, and to gain clarity into the subject matter.You are encouraged to ask questions of your instructor through email, live chatsessions, or on the Blackboard course discussion folder for help. Please feel free to askquestions of your peers in Blackboard in the Homework Help discussion forum. Oftenpeer-to-peer help is an effective alternative to emailing the professor. There is a highprobability that if you have a question, someone else in class has the same or similarquestion.Use of APA Style RequiredAll written assignments (except Discussion Boards) are to be submitted using APA style(Sixth Ed.). If you are not familiar with APA style then you should review the information atthe Online Writing Lab (OWL) at Purdue Universityhttp://owl.english.purdue.edu/owl/resource/560/01/ Up to 10% of your score on eachassignment is subject to grading based on APA style.Assessment and GradingAll evaluations conducted in this course are for the purpose of assessing a studentproficiency in the course materials and subject matter. Additionally, assessments andevaluations may include writing, giving presentations. Critical thinking skills and relatedprofessional skills related to their career field. Grades will be based on the total number ofpoints earned out of the total points attempted. Your total points in Blackboard will containany Extra Credit points earned.

Assessment MeasurePoints AvailableIntroductory Discussion Board (Required but Extra Credit) 15Discussion Boards (4 @ up to 25 points each) 100Quizzes 210Comprehensive final exam (1) worth 50 points 50Short Case Paper Assignments (4 at 30 points) 120Week Eight Extra Credit Assignment 25Total 520Reading Assignments:Read the assigned chapters from the textbook according to the Tentative Schedule in thesyllabus and the Assignments menu in Blackboard. The PowerPoint Slides are located inthe Course Documents folder.Discussion Board:There will be four(4) discussion boards covering a variety of topics. There are four mainpurposes of online Discussion Boards. First, discussion boards help to build a communityof learners and engages the learners in the subject matter. Second, discussion boardsallow students the opportunity to share their opinions, experiences, and reflections on aparticular topic. Third, discussion boards provide additional opportunities for research,reflection, and recitation. Finally, discussion boards help students to learn to think critically,practice improving writing skills, and critical discourse.Many experts on student-centered online learning agree that the discussion board is theplace where some of the most important learning can occur. Research in distanceeducation has shown that too much involvement by the instructor in a discussion boardreduces interactivity and free flowing of comments (Davis, 2008; Pan,.& Sullivan, 2005).You should try to post your original postings early in the week (by Wednesday) and saveyour responses to your classmates for Thursday through Sunday. Do not post the samereply twice. It is not helpful if you post your original posts at 10:00 p.m. Sunday night. Thatis not a discussion that is just doing an assignment. You will lose points for not engagingclassmates in discussion, debates, reflection and sharing your experiences in sufficienttime for others to read, reflect, and respond to your original postings.Weekly Homework Assignments:Individual weekly assignments are also required. These assignments are described inmore detail in the weekly assignment schedule in Blackboard. Each assignment will berelated to the applicable subject matter. All weekly assignments (see the exceptions forDiscussion Boards in the Assignment Folder) are due on Sundays at 11:59 p.m. (CST).Be sure to browse through the Course Documents folder for specific instructions andcourse helps, as well as ancillary materials.Quizzes and Comprehensive Final Exam:In addition to the weekly quizzes, there will a final exam in the course. These quizzes willassess your understanding and knowledge of the material covered within each assigned

chapter of the textbook. In addition, during Week Eight you will have a final comprehensiveexam that covers all chapters.Late Assignment Policy:The due date associated with each assignment and examination is definitive and will notbe waived or excused except in extraordinary circumstances. Just like a work assignment,deadlines are important and expected to be met. It is therefore critical that you keep upwith your reading and course work. If you anticipate being unavailable for some portion ofthe semester, you may complete your work ahead.Grading ScaleLetterGradePoint RangePercentageA 90-100 432 >B+ 85-89 408-431B 80-84 384-407C+ 75-79 360-383C 70-74 336-359D+ 65-69 312-335D 60-64 288-311F Below 60 < 288To arrive at your final grade, divide the total points earned by 480 points. Your totalpoints will include any Extra Credit Points earned.I reserve the right, at my sole discretion, to award bonus points to students who displayexceptional leadership, course content competency, extraordinary effort, or otheroutstanding academic, intellectual, work experience, or knowledge of the course work.College’s Incomplete Coursework PolicyTo designate a student’s work in a course as incomplete at the end of a term, the instructorrecords the incomplete grade (I). Students may receive this grade only when seriousillness, hardship, death in the immediate family, or military service during the semester inwhich they are registered prevents them from completing course requirements. In addition,to receive an incomplete, a student must have completed substantially all of the course’smajor requirements.Unless extenuating circumstances dictate otherwise, students must initiate requests for anincomplete by filling out an Incomplete Grade Completion Contract, which requires thesignature of the student, instructor, and Dean. The Incomplete Grade Completion contractcites the reason(s) for the incomplete and details the specific obligations the student mustmeet to change the incomplete to a letter grade. The date by which the student agrees to

complete required work must appear in the contract. The Dean, the instructor, and thestudent receive signed copies of the Incomplete Grade Completion Contract.Even if the student does not attend Peru State College, all incomplete course work mustbe finished by the end of the subsequent semester. Unless the appropriate Dean approvesan extension and if the student does not fulfill contract obligations in the allotted time, theincomplete grade automatically becomes an F.College’s Academic Integrity PolicyThe College expects all students to conduct themselves in a manner that supports anhonest assessment of student learning outcomes and the assignment of grades thatappropriately reflect student performance. It is ultimately the student’s responsibility tounderstand and comply with instructions regarding the completion of assignments,exams, and other academic activities. At a minimum, students should assume that ateach assessment opportunity they are expected to do their own original academicwork and/or clearly acknowledge in an appropriate fashion the intellectual work ofothers, when such contributions are allowed. Students helping others to circumventhonest assessments of learning outcomes, or who fail to report instances of academicdishonesty, are also subject to the sanctions defined in this policy.Instances of academic dishonesty may be discovered in a variety of ways. Facultymembers who assign written work ordinarily check citations for accuracy, run data baseand online checks, and/or may simply recognize familiar passages that are not cited. Theymay observe students in the act of cheating or may become aware of instances ofcheating from the statements of others. All persons who observe or otherwise know aboutinstances of cheating are expected to report such instances to the proper instructor orDean.In order to promote academic integrity, the College subscribes to an electronic serviceto review papers for the appropriate citations and originality. Key elements of submittedpapers are stored electronically in a limited access database and thus become apermanent part of the material to which future submissions are compared. Submissionof an application and continued enrollment signifies your permission for this use of yourwritten work.Should an occurrence of academic misconduct occur, the faculty member may assign afailing grade for the assignment or a failing grade for the course. Each incident ofacademic misconduct should be reported to the Dean and the Vice President for AcademicAffairs (VPAA). The VPAA may suspend students for two semesters found to beresponsible for multiple instances of academic dishonesty. The reason for the suspensionwill be noted on the student’s transcript.A faculty member need present only basic evidence of academic dishonesty. There is norequirement for proof of intent. Students are responsible for understanding these tenets ofacademic honesty and integrity. Students may appeal penalties for academic dishonesty

using the process established for grades appeals.Title IX Compliance NoticePeru State College is an equal opportunity institution. PSC does not discriminate againstany student, employee or applicant on the basis of race, color, national origin, sex,disability, religion, or age in employment and education opportunities, including but notlimited to admission decisions. The College has designated an individual to coordinate theCollege’s nondiscrimination efforts to comply with regulations implementing Title VI, VII, IX,and Section 504. Inquiries regarding non-discrimination policies and practices may bedirected to Eulanda Cade, Director of Human Resources, Title VI, VII, IX ComplianceCoordinator, Peru State College, PO Box 10, Peru, NE 68421-0010, (402) 872-2230.Students requesting reasonable accommodation and tutoring services should contact theCenter for Achievement and Transition Services (CATS).Modification of Course Syllabus and Course ScheduleThe instructor reserves the right to modify any part of this course syllabus and courseschedule. Any such modifications will be communicated to students in advance ofbecoming effective.

Tentative Course ScheduleWeek Date Start Date End Topics Assignments/ActivitiesChapters/Book1 10/22/12 10/28/12 Chapter 1 - An Overview of Strategic MarketingChapter 2 - Planning, Implementing, and ControllingMarketing Strategies2 10/29/2012 11/4/2012 Chapter 3 - The Marketing EnvironmentChapter 4 - Social Responsibility and Ethics in MarketingRead Chapters 1 & 2Complete Introductory Discussion BoardComplete Week 1 Discussion BoardTake quizzes over Chapters 1 & 2Read Chapters 3 & 4Prepare and submit Timberland CaseTake quizzes over Chapters 3 & 43 11/5/12 11/11/2012 Chapter 5 - Marketing Research and Information SystemsChapter 6 - Target Markets: Segmentation, Evaluation, andPositioningChapter 7 - Consumer Buying Behavior4 11/12/2012 11/18/2012 Chapter 8 - Business Markets and Buying BehaviorChapter 9 - Reaching Global MarketsChapter 10 - E-Marketing, Digital Media, and SocialNetworking5 11/19/12 11/25/2012 Chapter 11 - Product ConceptsChapter 12 - Developing and Managing ProductsChapter 13 - Services MarketingRead Chapters 5, 6, & 7Complete Week 3 Discussion BoardTake quizzes over Chapters 5, 6 & 7Read Chapters 8, 9, & 10Prepare and Submit McDonald’s CaseTake quizzes over Chapters 8, 9 & 10Read Chapters 11, 12, & 13Complete Week 5 Discussion BoardTake quizzes over Chapters 11, 12 & 136 11/26/2012 12/2/2012 Chapter 14 - Branding and PackagingChapter 15 - Marketing Channels and Supply ChainManagementChapter 16 - Retailing, Direct Marketing and WholesalingRead Chapters 14, 15, & 16Prepare and Submit Gatorade CaseTake quizzes over Chapters 14, 15, & 16

Week Date Start Date End Topics Assignments/ActivitiesChapters/Book7 12/3/12 12/9/2012 Chapter 17 - Integrated Marketing CommunicationsChapter 18 - Advertising and Public RelationsChapter 19 - Personal Selling and Sales PromotionRead Chapters 17, 18, & 19Complete Week 7 Discussion BoardTake quizzes over Chapters 17, 18, & 198 12/10/2012 12/14/2012 Chapter 20 - Pricing ConceptsChapter 21 - Setting PricesReview Chapters 1 – 21 for Comprehensive final exam.Read Chapters 20 & 21Complete Week 8 Extra Credit DiscussionBoardPrepare and Submit Apple CaseTake quizzes over Chapters 20, & 21Final Exam - Comprehensive Chapters 1-21