SPPC Stanford Professional Publishing Course
SPPC Stanford Professional Publishing Course
SPPC Stanford Professional Publishing Course
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<strong>SPPC</strong>
U.S. Sales for Top Publishers in the World53% 75% N/A 57% 45% 19% 85% 60% 79% N/A 46% N/A<strong>SPPC</strong>2
Million$37,50037,00036,50036,000Book Industry Annual Growth2005-2008(E)$35,686$37,085$36,344 (E)35,50035,000$34,62934,50034,00033,500+3.2% +3.9%+3.3%-2.4%<strong>SPPC</strong>33,0002005 2006 2007 2008 (E)Source: 2005-2007 Book Industry Trend 20072008 Estimate using sample of 81 publishers-AAP53
Estimated Net Sales, 2007-2008(in thousands)<strong>SPPC</strong>4
<strong>SPPC</strong>5
300,000290,000295,523291,922282,500280,000276,649275,232270,000266,322260,000250,000247,777240,000230,000<strong>SPPC</strong>220,0002002 2003 2004 2005 2006 2007 20086Source: R.R. Bowker
275,232285,3942008123,2762007<strong>SPPC</strong>TraditionalPrint on Demand (P.O.D.)P.O.D. + 132% from 2007+ 462% from 2006Source: R.L. Bowker May 20087
Rank Publisher Sales1. Pearson $5,2952. McGraw-Hill $2,3673. Reed Elsevier $2,0184. Scholastic $1,7345. Cengage/Thomson $1,4806. Random House $1,2667. Educational Media $1,1028. Harper Collins $9729. John Wiley $85410. Simon & Schuster $762<strong>SPPC</strong>Sources: Open Book <strong>Publishing</strong>, Inc. November 20088
<strong>SPPC</strong>Rank Publisher Sales11. Thomson Corp. $73712. Holtzbrinck Group$55013. Hachette Livre$51514. Wolters Kluwer$47715. Readers Digest $37516. Informa $37217. BNA $29518. Rodale $24619. Encyclopedia Britannica $22020. Harlequin $198Sources: Open Book <strong>Publishing</strong>, Inc. November 20089
<strong>SPPC</strong>Source: Researched by Angel10
How Bad Can it Get?<strong>SPPC</strong>11
Olsen foresees:<strong>SPPC</strong>12
COMING ATTRACTIONS!<strong>SPPC</strong>13
More Americans are readingLeisureReadingDownReadingRates by Race& Ethnicity UpOverallRates for allage groupsUp<strong>SPPC</strong>14
<strong>SPPC</strong>15
Mobile Technology16
<strong>SPPC</strong>17
Social Networks<strong>SPPC</strong>18
<strong>Stanford</strong> <strong>Professional</strong> <strong>Publishing</strong> <strong>Course</strong>
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