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Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page1 of 274283<strong>12</strong>3UNITED STATES DISTRICT COURTNORTHERN DISTRICT OF CALIFORNIASAN JOSE DIVISION456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>APPLE INC., A CALIFORNIACORPORATION,VS.PLAINTIFF,SAMSUNG ELECTRONICS CO.,LTD., A KOREAN BUSINESSENTITY; SAMSUNGELECTRONICS AMERICA,INC., A NEW YORKCORPORATION; SAMSUNGTELECOMMUNICATIONSAMERICA, LLC, A DELAWARELIMITED LIABILITYCOMPANY,DEFENDANTS.)))))))))))))))))))C-<strong>11</strong>-0<strong>18</strong>46 LHKSAN JOSE, CALIFORNIAJULY 31, <strong>20</strong><strong>12</strong>VOLUME 2PAGES 283-555<strong>16</strong><strong>17</strong>TRANSCRIPT OF PROCEEDINGSBEFORE THE HONORABLE LUCY H. KOHUNITED STATES DISTRICT JUDGE<strong>18</strong><strong>19</strong><strong>20</strong>APPEARANCES ON NEXT PAGE2<strong>12</strong><strong>22</strong>3<strong>24</strong>OFFICIAL COURT REPORTER: LEE-ANNE SHORTRIDGE, CSR, CRRCERTIFICATE NUMBER 9595<strong>25</strong>


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2 of 274284<strong>12</strong>3456789<strong>10</strong>A P P E A R A N C E S:FOR PLAINTIFF MORRISON & FOERSTERAPPLE: BY: HAROLD J. MCELHINNYMICHAEL A. JACOBSRACHEL KREVANS4<strong>25</strong> MARKET STREETSAN FRANCISCO, CALIFORNIA 94<strong>10</strong>5FOR COUNTERCLAIMANT WILMER, CUTLER, PICKERING,APPLE:HALE AND DORRBY: WILLIAM F. LEE60 STATE STREETBOSTON, MASSACHUSETTS 02<strong>10</strong>9BY: MARK D. SELWYN950 PAGE MILL ROADPALO ALTO, CALIFORNIA 94304<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>FOR THE DEFENDANT:QUINN, EMANUEL, URQUHART,OLIVER & HEDGESBY: CHARLES K. VERHOEVEN50 CALIFORNIA STREET, <strong>22</strong>ND FLOORSAN FRANCISCO, CALIFORNIA 94<strong>11</strong>1BY: VICTORIA F. MAROULISKEVIN P.B. JOHNSON555 TWIN DOLPHIN DRIVESUITE 560REDWOOD SHORES, CALIFORNIA 94065BY: MICHAEL T. ZELLERWILLIAM C. PRICEJOHN B. QUINN865 SOUTH FIGUEROA STREET<strong>10</strong>TH FLOORLOS ANGELES, CALIFORNIA 900<strong>17</strong>


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page3 of 274285<strong>12</strong>INDEX OF PROCEEDINGS3456OPENING STATEMENT BY MR. MCELHINNY P. 304OPENING STATEMENT BY MR. LEE P. 353OPENING STATEMENT BY MR. VERHOEVEN P. 380789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>INDEX OF WITNESSES<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>PLAINTIFF'SCHRISTOPHER STRINGERDIRECT EXAM BY MR. MCELHINNY P. 469CROSS-EXAM BY MR. VERHOEVEN P. 5<strong>11</strong>REDIRECT EXAM BY MR. MCELHINNY P. 537PHILIP SCHILLERDIRECT EXAM BY MR. MCELHINNY P. 54<strong>12</strong>02<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page4 of 274286<strong>12</strong>3INDEX OF EXHIBITSMARKEDADMITTED456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>PLAINTIFF'S<strong>10</strong>40 472<strong>10</strong>41 473<strong>10</strong>43 474<strong>16</strong>3 48<strong>11</strong>64 483<strong>16</strong>5 486<strong>16</strong>6 488<strong>16</strong>8 490<strong>16</strong>7 49<strong>11</strong>62 492<strong>10</strong>00 497<strong>10</strong>01 497<strong>10</strong>02 498<strong>10</strong>03 498<strong>17</strong>1 500<strong>17</strong>0 502<strong>10</strong>04 504<strong>10</strong>05 504<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>DEFENDANT'S741 5<strong>24</strong> 538687 534740 538<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page5 of 274287<strong>12</strong>34SAN JOSE, CALIFORNIA JULY 31, <strong>20</strong><strong>12</strong>P R O C E E D I N G S(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD OUT OF THE PRESENCE OF THE JURY:)5THE COURT:GOOD MORNING.67SO WE ARE FILING RIGHT NOW AN AMENDEDORDER TO THE ORDER WE FILED LAST NIGHT BECAUSE THE8THREE DEMONSTRATIVE EXHIBITS WERE FILED.THIS IS9<strong>10</strong><strong>11</strong>WITH REGARD TO SAMSUNG'S OBJECTIONS TO APPLE'SEXHIBITS FOR THE SECOND DAY OF TRIAL.SO THE AMENDED ORDER -- I THINK OUR ORDER<strong>12</strong>WAS FILED AT <strong>11</strong>:00 O'CLOCK.OUR AMENDED ORDER IS<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>BEING FILED NOW AND WILL ADDRESS THE THREEDEMONSTRATIVES WHERE WE RESERVED RULING LAST NIGHT.OKAY?WE ARE ALSO FILING NOW A -- RULINGS ONTHE OBJECTIONS ON THE STRINGER, CHRISTOPHERSTRINGER EXHIBITS, AND I GUESS AROUND MIDNIGHT LASTNIGHT, SOMEONE FILED ADDITIONAL -- APPLE FILEDADDITIONAL OBJECTIONS, CORRECT, ON ABOUT FOURADDITIONAL EXHIBITS.AND SO THAT RESPONSE TO THE OBJECTIONSTHAT WERE FILED AT MIDNIGHT WE'LL FILE PROBABLYAROUND LUNCHTIME.OKAY? BUT WE ARE WORKING ON THAT. YOU


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page6 of 274288<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>WILL GET ALL OF THE STRINGER EXHIBITS.SO WITH REGARD TO THE NISHIBORI, IT WASIN OUR RULING LAST NIGHT ON APPLE'S OBJECTIONS TOTHE SAMSUNG SLIDES AND EXHIBITS.THAT WILL BE ADMITTED SOLELY FORFUNCTIONALITY AND FOR NO OTHER PURPOSE, OKAY?AND I'M GOING TO INSTRUCT THE PARTIES,DURING YOUR OPENING STATEMENTS, YOU CAN ONLY SAYWHAT THE EXHIBITS WILL SHOW, WHAT THE WITNESSESWILL TESTIFY TO.THERE SHOULD BE NO ARGUMENT, NOINFERENCES, NO ARGUING THE LAW, AND IF YOU DO THAT,I'M GOING TO STOP YOU IN THE MIDDLE OF YOUR OPENINGAND ASK YOU TO PLEASE STOP ARGUING THE CASE.AND I'M ALSO GOING TO TELL THE JURY ATTHE BEGINNING THAT OPENING STATEMENT IS NOTEVIDENCE, THAT THE ATTORNEYS ARE MERELY TO STATEWHAT THE EXHIBITS AND THE WITNESSES WILL SAY ANDARE NOT TO ARGUE THE CASE AND NOT TO MAKEINFERENCES AND START ARGUING THE LAW AND THAT, IFTHEY DO SO, I WILL STOP THEM IN MID-SENTENCE AND<strong>22</strong>ASK THEM TO PLEASE STOP ARGUING.OKAY?<strong>23</strong><strong>24</strong><strong>25</strong>SO I'M JUST PUTTING EVERYONE ON NOTICETHAT THAT'S WHAT'S GOING TO HAPPEN, SO PLEASE DON'TCROSS THE LINE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page7 of 2742891NOW, WE HAVE AN ISSUE WITH ONE OF OUR2JURORS ALREADY.MS. FRIESEN HAS INDICATED THAT HER3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>EMPLOYER WILL NOT PAY HER DURING THE TIME THAT SHEIS SERVING AS A JUROR IN THIS CASE AND THAT THISWILL CAUSE HER A SEVERE FINANCIAL HARDSHIP BECAUSEOF THE LENGTH OF THIS CASE, AND THE STRESS OF THISSITUATION IS CAUSING HER ANXIETY TO THE POINT WHERESHE CANNOT SLEEP, SHE'S HAVING PANIC ATTACKS, HERHUSBAND HAD TO DRIVE HER TO THE COURTHOUSE TODAY.SHE SAYS THAT THE COMMUTE AND THE TRAFFICARE CAUSING HER GREAT ANXIETY AND SHE IS REQUESTINGTHAT SHE BE DISMISSED AS A JUROR.SHE APOLOGIZES FOR THE VERY LATE NOTICE.SHE SAYS THAT YESTERDAY SHE WAS UNAWARE THAT SHE --THAT HER EMPLOYER WOULD NOT PAY HER FOR THEDURATION OF THIS TRIAL.SO LET ME HEAR FROM COUNSEL AS TO WHATYOU ALL WOULD LIKE TO DO, WHETHER YOU WOULD LIKE TOHAVE ANY ADDITIONAL VOIR DIRE OF MS. FRIESEN.<strong>20</strong>MR. MCELHINNY:I DON'T THINK WE WANT ANY2<strong>12</strong>2FURTHER VOIR DIRE OF HER, YOUR HONOR.(PAUSE IN PROCEEDINGS.)<strong>23</strong>MR. VERHOEVEN:WE DON'T NEED ANY<strong>24</strong><strong>25</strong>ADDITIONAL VOIR DIRE, EITHER, YOUR HONOR.THE COURT: OKAY. SO THEN ARE BOTH


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page8 of 2742901PARTIES CONSENTING TO HER DISMISSAL?2MR. LEE:THAT'S FINE FOR APPLE, YOUR3HONOR.4MR. VERHOEVEN:YES, YOUR HONOR.5THE COURT:ALL RIGHT.67NOW, LET ME ASK MS. PARKER BROWN IF YOUWOULD JUST ASK MS. FRIESEN TO COME OUT, PLEASE.8THE CLERK:SURE.9(PAUSE IN PROCEEDINGS.)<strong>10</strong>THE CLERK:JUDGE, SHE'S IN THE REST<strong>11</strong>ROOM.<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>THE COURT:MR. QUINN:THE COURT:MR. QUINN:OKAY.YOUR HONOR?YES.MAY I ADDRESS THE ISSUE OF<strong>16</strong><strong>17</strong>SLIDES <strong>11</strong> TO <strong>19</strong> WHICH I WAS PREPARED TO ARGUE --THE COURT: NO. NO. WE HAVE HAD THREE<strong>18</strong>RECONSIDERATIONS ON THAT, OKAY?YOU'VE MADE YOUR<strong>19</strong>RECORD. I'VE RULED. WE NEED TO GO FORWARD.<strong>20</strong>2<strong>12</strong>2MR. QUINN:THE COURT:FOR RECONSIDERATION.YOUR HONOR, I BEG THE COURT.SAMSUNG HAS HAD TEN MOTIONSI'M DOING, AS QUICKLY AS I<strong>23</strong><strong>24</strong><strong>25</strong>CAN, RULINGS TO GIVE YOUR TEAM AS MUCH ADVANCEDNOTICE FOR YOUR PREPARATION OF WITNESSES ANDEXHIBITS.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page9 of 27429<strong>11</strong>2MR. QUINN:PRACTICING 36 YEARS.YOUR HONOR, I'VE BEENI'VE NEVER BEGGED THE COURT345LIKE I'M BEGGING THE COURT NOW TO HEAR ARGUMENT ONTHIS ISSUE.THIS RELATES TO A CENTRAL ISSUE THAT HAS6BEEN IN THE CASE FROM THE VERY BEGINNING.THERE789<strong>10</strong>WAS NO -- THEY SAY, IN THEIR PAPERS THEY FILED LASTNIGHT, WE DIDN'T DISCLOSE IT IN THE CONTENTIONINTERROGATORIES.YOUR HONOR, THERE IS NO INTERROGATORY<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>THAT REQUIRED US TO DISCLOSE THAT, AND WE DID.OF THAT WAS SERVED -- ALL THOSE IMAGES IN THOSESLIDES WERE SERVED IN FEBRUARY --THE COURT: I'VE GIVEN YOU --ALL<strong>15</strong><strong>16</strong><strong>17</strong>INJUNCTION --MR. QUINN:THE COURT:-- IN THE PRELIMINARY-- AN ADDITIONAL OPPORTUNITY<strong>18</strong>TO BRIEF THIS ISSUE YESTERDAY, OKAY?I REVIEWED<strong>19</strong><strong>20</strong>WHAT YOU FILED YESTERDAY.YESTERDAY.I HEARD ARGUMENT ON THIS2<strong>12</strong>2WHAT'S THE POINT --MR. QUINN: ALL RIGHT. YOUR HONOR,<strong>23</strong><strong>24</strong><strong>25</strong>THE COURT:FOR RECONSIDERATION.MR. QUINN:I'VE GIVEN YOU THREE MOTIONS-- OF HAVING THE TRIAL?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong> of 274292<strong>12</strong>3456789<strong>10</strong><strong>11</strong>WHAT'S THE POINT?THEY WANT TO CREATE THE COMPLETELY FALSEIMPRESSION, YOUR HONOR, THAT WE CAME UP WITH THISDESIGN AFTER JANUARY OF <strong>20</strong>07 AND, YOUR HONOR, WHATTHIS SUGGESTS, WHAT THEY'RE SEEKING IS TO EXCLUDEINDISPUTABLE EVIDENCE THAT WE HAD THAT DESIGNPATENT IN <strong>20</strong>06.AND WE CAME OUT WITH THAT PRODUCT INFEBRUARY OF <strong>20</strong>07.THE COURT: MR. QUINN, PLEASE. PLEASE.WE'VE DONE THREE RECONSIDERATIONS ON THIS AND WE<strong>12</strong>NEED TO MOVE FORWARD.WE HAVE A JURY WAITING.<strong>13</strong>YOU'VE MADE YOUR RECORD.YOU'VE MADE<strong>14</strong>YOUR RECORD FOR APPEAL.OKAY?<strong>15</strong>MR. QUINN: ALL RIGHT. CAN I ASK THE<strong>16</strong>COURT FOR SOME EXPLANATION, YOUR HONOR?THERE IS<strong>17</strong>NO INTERROGATORY THAT REQUIRED IT.WE DID DISCLOSE<strong>18</strong><strong>19</strong>IT IN THE PRELIMINARY INJUNCTION PAPERS.THEM THE DOCUMENTS --WE GAVE<strong>20</strong>THE COURT:MR. QUINN, PLEASE, DON'T MAKE2<strong>12</strong>2ME SANCTION YOU. PLEASE. PLEASE.MR. QUINN: SO I WON'T GET --<strong>23</strong>THE COURT:YOU'VE HAD THREE<strong>24</strong>RECONSIDERATIONS MOTIONS.YOU'VE HAD AT LEAST TWO,<strong>25</strong>IF NOT THREE, IF NOT FOUR OPPORTUNITIES TO BRIEF


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong> of 2742931THIS. OKAY? PLEASE, TAKE A SEAT.2MR. QUINN:ALL RIGHT.34OUT MS. FRIESEN?THE COURT: ALL RIGHT. WOULD YOU BRING5MR. QUINN:YOUR HONOR, AS A MATTER OF6PERSONAL PRIVILEGE, MAY I CHANGE THE SUBJECT?7THE COURT:NO.89MR. QUINN: ABOUT --THE COURT: NO. I WANT YOU TO SIT DOWN,<strong>10</strong>PLEASE.<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD IN OF THE PRESENCE JUROR FRIESEN.)THE COURT: OKAY. MS. FRIESEN, WEUNDERSTAND THAT YOUR SERVICE WOULD BE A SEVEREECONOMIC HARDSHIP ON YOU, AS WELL AS PSYCHOLOGICAL.IT'S JUST VERY STRESSFUL; CORRECT?<strong>17</strong>JUROR:I'M HAVING ANXIETY ATTACKS DUE TO<strong>18</strong>THE COMMUTE.I'M NOT A VERY GOOD DRIVER.<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3THE COURT: NO PROBLEM. YOU DON'T NEEDTO EXPLAIN ANY FURTHER.WE WANT TO THANK YOU FOR YOUR SERVICE ANDTO APOLOGIZE FOR THE ANXIETY AND THE STRESS THATTHIS HAS ALREADY CAUSED YOU.<strong>24</strong>JUROR:I'M SORRY FOR THE INCONVENIENCE.<strong>25</strong>I'M -- I DIDN'T REALLY THINK THAT IT WOULD AFFECT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong> of 274294<strong>12</strong>ME THIS BAD.THE COURT:NOT AT ALL A PROBLEM.34YOU ARE THANKED AND EXCUSED.FULFILLED YOUR JURY DUTY OBLIGATION.YOU HAVE56789I'M JUST GOING TO ASK THAT YOU PLEASE GOSEE MR. YOUNGER ON THE SECOND FLOOR AND JUST CHECKOUT AND HE CAN GIVE YOU THE PAPERWORK TO DEAL WITHYOUR MILEAGE AND YOUR OTHER JUROR FEES AND WHATNOT.OKAY?<strong>10</strong>SO THANK YOU.YOU'RE EXCUSED FROM THE<strong>11</strong>JURY.<strong>12</strong>JUROR:THANK YOU.<strong>13</strong><strong>14</strong>(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD OUT OF THE PRESENCE OF JUROR FRIESEN.)<strong>15</strong><strong>16</strong>THE COURT:THE CLERK:ALL RIGHT.ARE WE READY?<strong>17</strong><strong>18</strong>THE COURT: YES. LET'S BRING THEM OUT.YOU HAVE THE VIDEO; CORRECT?<strong>19</strong><strong>20</strong>MR. JACOBS:THE CLERK:YES, YOUR HONOR.JUDGE, I JUST REALIZED THAT<strong>21</strong>WE'RE MISSING MR. ROGERS.HE'S NOT HERE YET.<strong>22</strong><strong>23</strong><strong>24</strong>THE COURT: OKAY. WE'LL WAIT FOR HIM.CAN SOMEONE CALL HIM AND SEE IF HE'S ON HIS WAY?THE CLERK: OKAY. I'LL DO THAT.<strong>25</strong>THE COURT:THANK YOU.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong> of 274295<strong>12</strong>345678THE CLERK: SORRY. THAT'LL TEACH ME NOTTO DO A HEAD COUNT.THE COURT: ALL RIGHT. DO WE HAVE THEORDERS THAT WERE FILED ON SPRINGER?OH, HE'S HERE? OH, OKAY, PERFECT. LET'SBRING THEM OUT AGAIN.(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD IN THE PRESENCE OF THE JURY:)9THE COURT:MR. CATHERWOOD, IF YOU'D LIKE<strong>10</strong>TO SLIDE DOWN SO THERE'S NO EMPTY CHAIR.GREAT.<strong>11</strong>ALL RIGHT.THANK YOU.<strong>12</strong>THE CLERK:YOU MAY BE SEATED.<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>THE COURT: ALL RIGHT. WOULD YOU PLEASESHOW THE FEDERAL JUDICIAL CENTER VIDEO.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)THE COURT: ALL RIGHT. MAY WE HAVE THE<strong>18</strong>LIGHTS BACK ON, PLEASE?THANK YOU.<strong>19</strong>ALL RIGHT.I'M GOING TO READ AN ADDENDUM<strong>20</strong><strong>21</strong>TO THIS VIDEO AND THEN THE PARTIES HAVE ASKED THATI SHOW YOU ONE SAMSUNG UTILITY PATENT AND ONE APPLE<strong>22</strong>DESIGN PATENT.THEY'RE IN YOUR JURY NOTEBOOKS, SO<strong>23</strong><strong>24</strong>IN A MINUTE WE'LL GO THROUGH THEM TOGETHER.LET ME READ YOU THIS STATEMENT FIRST.BUT<strong>25</strong>LADIES AND GENTLEMEN OF THE JURY, YOU'VE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong> of 2742961JUST WATCHED A VIDEO ABOUT THE AMERICAN PATENT<strong>23</strong>SYSTEM.THE VIDEO TALKED ABOUT PATENTS IN GENERAL.IN FACT, THERE ARE DIFFERENT KINDS OF456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>PATENTS AND YOU WILL SEE TWO TYPES IN THIS CASE,UTILITY PATENTS AND DESIGN PATENTS.EVERYTHING YOU JUST HEARD ABOUT PATENTSIN THE VIDEO APPLIES TO UTILITY PATENTS.HOWEVER, THERE ARE SOME DIFFERENT RULESAND PROCEDURES THAT APPLY TO DESIGN PATENTS WHICHTHE VIDEO DID NOT TALK ABOUT.FOR THAT REASON, I WANT TO EXPLAIN TO YOUBRIEFLY WHAT THOSE DIFFERENCES ARE.AS THE VIDEO DESCRIBED, UTILITY PATENTSARE DESIGNED FOR INVENTIONS AND, TO BE PATENTABLE,AN INVENTION MUST BE BOTH NEW AND USEFUL.DESIGN PATENTS, ON THE OTHER HAND, DO NOTCOVER INVENTIONS, BUT RATHER, AS THEIR NAMESUGGESTS, THEY COVER DESIGNS.TO BE PATENTABLE, A DESIGN MUST MEET A<strong>20</strong>DIFFERENT TEST.IT MUST BE A NEW, ORIGINAL, AND2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>ORNAMENTAL DESIGN.IN GENERAL, A UTILITY PATENT PROTECTS THEWAY AN ARTICLE WORKS, WHILE A DESIGN PATENTPROTECTS THE WAY AN ARTICLE LOOKS.SINCE THE DESIGN IS SHOWN BY ITS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong> of 274297<strong>12</strong>3456789<strong>10</strong>APPEARANCE, A DESIGN PATENT MAY RELATE TO THECONFIGURATION OR SHAPE OF AN ARTICLE, TO THESURFACE ORNAMENTATION APPLIED TO AN ARTICLE, OR TOTHE COMBINATION OF SHAPE AND SURFACE ORNAMENTATION.SO ALTHOUGH YOU HEARD IN THE VIDEO THAT AUTILITY PATENT MUST DESCRIBE A NEW AND USEFUL WAYOF SOLVING A PROBLEM, THIS PROBLEM-SOLVINGREQUIREMENT DOES NOT APPLY TO DESIGN PATENTS.THE VIDEO DESCRIBED A PATENT ASREPRESENTING A BARGAIN MADE BETWEEN THE GOVERNMENT<strong>11</strong>AND THE INVENTOR OF A UTILITY PATENT.THAT WAS THE<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>IDEA THAT THE INVENTOR WOULD ADD SOMETHING NEW ANDUSEFUL TO THE STATE OF THE ART IN RETURN FOR THERIGHT TO KEEP OTHERS FROM USING THE INVENTION FOR APERIOD OF TIME.THE SAME KIND OF BARGAIN IS STRUCK WITH A<strong>17</strong>DESIGN PATENT INVENTOR.IN RETURN FOR ADDING A<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>NEW, ORIGINAL, AND ORNAMENTAL DESIGN TO THE PUBLICKNOWLEDGE, THE INVENTOR CAN KEEP OTHERS FROM USINGTHE CLAIMED DESIGN AS SHOWN AND SET FORTH IN THEDRAWINGS OF THE DESIGN PATENT FOR A SET PERIOD OFTIME.UTILITY PATENTS NORMALLY LAST FOR <strong>20</strong>YEARS, WHEREAS DESIGN PATENTS LAST <strong>14</strong> YEARS.YOU ALSO HEARD THAT FOR A UTILITY PATENT,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong> of 274298<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>CONCEPTION OF THE INVENTION OCCURS WHEN IT ISFORMULATED IN THE MIND OF THE INVENTOR CLEARLYENOUGH THAT HE OR SHE CAN WRITE IT DOWN AND EXPLAINIT TO SOMEONE.FOR A DESIGN PATENT, CONCEPTION HAPPENSWHEN THE DESIGN IS FORMULATED CLEARLY ENOUGH IN THEMIND OF THE INVENTOR THAT HE OR SHE CAN DRAW THEDESIGN.THE VIDEO DESCRIBED THE APPLICATION FOR AUTILITY PATENT AS A WRITTEN DOCUMENT IN WHICH THEINVENTOR DESCRIBED THE INVENTION HE OR SHE ISTRYING TO PROTECT.THIS IS THE SAME FOR DESIGN PATENTS,EXCEPT THAT DESIGN PATENTS RELY ON FIGURES TODESCRIBE THE DESIGN AND DO NOT INCLUDE LENGTHYWRITTEN DESCRIPTIONS.A DESIGN PATENT HAS SIMILARITIES INFORMAT TO THE MAIN PARTS OF A UTILITY PATENT THATTHE VIDEO JUST WALKED YOU THROUGH.I WILL USE THE '677 DESIGN PATENT, WHICHIS IN TAB 6 OF YOUR JURY NOTEBOOKS, TO IDENTIFY THE<strong>22</strong>BASIC PARTS OF A DESIGN PATENT.THERE ARE MANY<strong>23</strong><strong>24</strong><strong>25</strong>SIMILARITIES TO UTILITY PATENTS, BUT THERE ARE ALSOSOME DIFFERENCES.WHY DON'T I FIRST SHOW YOU THE SAMSUNG


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong> of 2742991UTILITY PATENT.AS I SAID YESTERDAY, WE USE THE<strong>23</strong>45LAST THREE DIGITS TO DESCRIBE IT, THE '460, WHICHIS TAB <strong>15</strong>.DO YOU HAVE THAT BEFORE YOU, TAB <strong>15</strong>?SO IN THE UPPER RIGHT-HAND CORNER, YOU6HAVE THE PATENT NUMBER.WE HAVE THE FULL NUMBER,7BUT WE GENERALLY JUST REFER TO PATENTS BY THEIR8LAST THREE DIGITS.THAT'S WHY WE SAY THE '460.9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>AS THE VIDEO SHOWED YOU, THE DATE OF THEPATENT IS IN THE RIGHT-HAND CORNER; THE TITLE OFTHE PATENT IS AT THE TOP OF THE LEFT COLUMN; WHOTHE INVENTORS ARE; AND IF THE INVENTORS HAVEASSIGNED THEIR RIGHTS TO SOMEBODY, THE ASSIGNEE ISLISTED ON THE LEFT COLUMN AS WELL.AND THE FIELD OF CLASSIFICATION SEARCH,WHICH WAS ALSO MENTIONED ON THE VIDEO, STARTS ONTHE BOTTOM LEFT-HAND CORNER; AND THE ABSTRACT, ORTHE SPECIFICATION, IS THE DESCRIPTION, AND THATBEGINS ON THE SECOND COLUMN ON PAGE 1.AND AS YOU FLIP THROUGH IT, YOU CAN SEETHE VARIOUS FIGURES THAT ARE INCLUDED, AND IF YOULOOK AT WHAT'S NUMBERED AT THE BOTTOM AS <strong>14</strong>739 --SO THE NUMBERS ON THE TOP, WHEN YOU HEAR ADESCRIPTION, A LOT OF PEOPLE WILL SAY COLUMN 1,<strong>25</strong>LINE WHATEVER.SO THE NUMBER AT THE TOP WHERE IT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong> of 2743001SAYS 1, THAT MEANS COLUMN 1.THE NUMBER 2 ON THE2TOP OF THE RIGHT-HAND COLUMN, THAT'S COLUMN 2.SO3456YOU MAY HEAR THROUGHOUT THIS TRIAL PEOPLE REFER TOLINE NUMBERS AND COLUMN NUMBERS AND THAT'S WHATWE'RE REFERRING TO.THE SMALL NUMBERS IN THE MIDDLE OF THE7TWO COLUMNS, THOSE ARE THE LINE NUMBERS.OKAY?89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>AND AS THE VIDEO SAID, THERE IS, IN THISSPECIFICATION, OR ALSO CALLED AN ABSTRACT, THEBACKGROUND OF THE INVENTION, SUMMARY OF THEINVENTION, A DESCRIPTION OF EMBODIMENTS.AND THEN IF YOU LOOK AT THE VERY LASTPAGE, WHICH IS BATES NUMBER <strong>14</strong>745, IF YOU LOOK ATCOLUMN <strong>14</strong> WHERE YOU SEE THE NUMBER 1, A DATATRANSMITTING METHOD, THAT IS THE CLAIM.<strong>16</strong>OKAY?SO IN THIS PARTICULAR CASE, IN<strong>17</strong>THIS PARTICULAR PATENT, THERE'S ONE CLAIM.BUT<strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>YOU'LL SEE WITH THE OTHER PATENTS THERE MAY BE MANYMORE CLAIMS.BUT I HOPE THAT'S CLEAR WHEN THE PARTIESREFER TO COLUMN NUMBERS AND LINE NUMBERS WHAT<strong>22</strong>THEY'RE TALKING ABOUT.OKAY?<strong>23</strong><strong>24</strong><strong>25</strong>BINDERS.NOW GO TO TAB NUMBER 6 IN YOUR JURYAND THAT IS APPLE'S DESIGN PATENT '677.AND THE FIRST PAGE OF A DESIGN PATENT HAS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong> of 27430<strong>11</strong><strong>23</strong>456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>MUCH OF THE SAME MATERIAL AS THE UTILITY PATENT IJUST SHOWED YOU.IT HAS A PATENT NUMBER ASSIGNED BY THEPTO IN THE UPPER RIGHT CORNER; AND ON THE LEFTSIDE, THE TITLE; THE NAMES OF THE INVENTORS; ANDSOMETIMES THE COMPANY THE INVENTORS HAVE ASSIGNEDTHE PATENT TO; THE FILING DATE OF THE APPLICATION;THE NUMBERS FOLLOWING THE HEADING FIELD OF SEARCH,WHICH IDENTIFY THE CATEGORIES OF PREVIOUSLY ISSUEDPATENTS THE EXAMINER LOOKED AT OR SEARCHED; AND THELIST OF REFERENCES CITED.ONE DIFFERENCE YOU CAN SEE, HOWEVER, ISTHAT WHILE IN THE UTILITY PATENT, THE CLAIMS CAMEAT THE END, HERE THE CLAIM IS ON THE FIRST PAGE.IN SOME PATENTS -- IN SOME DESIGNPATENTS, THE CLAIM WILL BE ON A FOLLOWING PAGE.ANOTHER DIFFERENCE YOU WILL NOTICE INLOOKING AT THE SAMPLE PATENT IS THAT A DESIGNPATENT DOES NOT HAVE A LENGTHY WRITTEN DESCRIPTION,WHICH YOU HEARD IS CALLED THE SPECIFICATION INUTILITY PATENTS.AND WHILE IN A UTILITY PATENT THE CLAIMSDESCRIBE THE PATENTED INVENTION IN WORDS, THE CLAIMOF A DESIGN PATENT IS THE DESIGN AS SHOWN IN THEFIGURES, INCLUDING THE DESCRIPTION OF THE FIGURES


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong> of 274302<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>IMMEDIATELY BELOW THE SECTION HEADED CLAIM.THE CLAIM AND DESCRIPTION SECTIONS ARETHEN FOLLOWED BY FIGURES THAT SHOW THE PATENTEDDESIGN AS CLAIMED.I WILL INSTRUCT YOU LATER ON HOW TOUNDERSTAND THE FIGURES AND THE DESIGN THAT ISLEGALLY CLAIMED IN EACH DESIGN PATENT THAT IS INTHIS CASE.UNLIKE UTILITY PATENTS, A DESIGN PATENTCAN HAVE ONLY A SINGLE CLAIM, ALTHOUGH THERE MAY BEMORE THAN ONE EMBODIMENT OF THE CLAIMED DESIGN ASSHOWN IN THE FIGURES.WHERE A DESIGN PATENT IS EVENTUALLYGRANTED BY THE PTO, THOSE DRAWINGS DEFINE THEBOUNDARIES OF THE PATENT'S PROTECTION AND THENOTICE TO THE PUBLIC OF THE CLAIMED DESIGN.THE VIDEO ALSO DISCUSSED HOW THE PTO<strong>18</strong>PROCESSES PATENT APPLICATIONS.THE PROCESS IS<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>LARGELY THE SAME FOR DESIGN PATENTS IN THAT ANEXAMINER WHO SPECIALIZES IN DESIGN PATENTS WILLREVIEW THE APPLICATION, INCLUDING THE FIGURES, WILLSEARCH THE PRIOR ART, AND WILL THEN MAKE A DECISIONABOUT WHETHER THE DESIGN AS CLAIMED IS PATENTABLE.JUST LIKE WITH UTILITY PATENTS, YOU MAYALSO BE ASKED TO DECIDE ABOUT VALIDITY; THAT IS,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>21</strong> of 274303<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>WHETHER THE DESIGN PATENT SHOULD HAVE BEEN ALLOWEDAT ALL BY THE PTO.FOR EXAMPLE, THE PTO MAY NOT HAVE HADAVAILABLE TO IT ALL THE PRIOR ART THAT WILL BEPRESENTED TO YOU.A PERSON ACCUSED OF INFRINGING HAS THERIGHT TO ARGUE IN FEDERAL COURT THAT THE PATENT ORPATENTS ARE INVALID BECAUSE THEY DO NOT MEET THEREQUIREMENTS FOR PATENTABILITY.IN THE SAME WAY YOU HEARD ABOUT UTILITYPATENTS ON THE VIDEO, THE PATENT OFFICE IS PRESUMEDTO HAVE DONE ITS JOB CORRECTLY IN ISSUING DESIGNPATENTS, SO A PARTY SEEKING TO PROVE A DESIGNPATENT INVALID MUST MEET THE HIGHER STANDARD OFPROOF THAT APPLIES TO UTILITY PATENTS.AND FINALLY, JUST AS WITH UTILITYPATENTS, WHEN AN INFRINGEMENT CASE SUCH AS THIS ONEIS BROUGHT, IT IS UP TO YOU, THE JURY, TO DECIDETHE FACTS OF THE CASE BASED ON THE LAW THAT I WILLGIVE YOU AT THE CONCLUSION OF THE TRIAL.<strong>21</strong>ALL RIGHT.WITH THAT, WE ARE NOW GOING<strong>22</strong>TO MOVE TO OPENING STATEMENTS, AND IT'S CALLED<strong>23</strong>"OPENING STATEMENTS" FOR A REASON.AT THE END OF<strong>24</strong><strong>25</strong>THE CASE YOU WILL HEAR CLOSING ARGUMENTS, AND IT'SCALLED "ARGUMENT" FOR A REASON.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>22</strong> of 274304<strong>12</strong>3456IN A CLOSING ARGUMENT, THE PARTIES AREALLOWED TO ARGUE THE CASE, TO DRAW INFERENCES FROMTHE EVIDENCE.AN OPENING STATEMENT IS CALLED A"STATEMENT" BECAUSE IT'S SUPPOSED TO BE A STATEMENTOF WHAT THE WITNESSES WILL TESTIFY TO AND WHAT ALL78THE DOCUMENTS WILL SHOW.AN OPENING STATEMENT.ARGUMENT IS IMPROPER IN9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>I HAVE NOTIFIED THE ATTORNEYS THAT THEYARE NOT TO ARGUE IN AN OPENING STATEMENT, AND IFTHEY DO SO, I MAY STOP THEM IN THE MIDDLE OF THEIRSTATEMENT AND ASK THEM TO PLEASE NOT ARGUE.SO WITH THAT, LET ME ASK IF THEPLAINTIFFS WISH TO GIVE AN OPENING STATEMENT.<strong>15</strong>MR. MCELHINNY:WE DO, YOUR HONOR.<strong>16</strong><strong>17</strong>THE COURT: OKAY. GO AHEAD, PLEASE. YOUHAVE -- THE TIME IS NOW 9:33.<strong>18</strong>MR. MCELHINNY:THANK YOU.<strong>19</strong><strong>20</strong>(WHEREUPON, MR. MCELHINNY GAVE HISOPENING STATEMENT ON BEHALF OF APPLE.)2<strong>12</strong>2MR. MCELHINNY:GOOD MORNING.MAY IT PLEASE THE COURT.MY NAME IS HAROLD<strong>23</strong>MCELHINNY.I'LL USE A LITTLE BIT OF MY TIME TO<strong>24</strong><strong>25</strong>REPEAT SOME OF THE INTRODUCTIONS THAT YOU HEARDYESTERDAY IN CASE YOU HAD OTHER THINGS ON YOUR MIND


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong> of 274305<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>WHEN THE INTRODUCTIONS HAPPENED YESTERDAY.FIRST I'D LIKE TO INTRODUCE BRUCE SEWELL,WHO IS THE SENIOR VICE-PRESIDENT AND GENERALCOUNSEL OF APPLE AND IS MY BOSS.I WOULD ALSO LIKE TO TALK ABOUT THE TRIALTEAM, BECAUSE THESE ARE THE PEOPLE THAT YOU'LL BESEEING FROM TIME TO TIME.STARTING IN THE BACK ROW, YOU HAVEMARK SELWYN; YOU HAVE JOE MUELLER; YOU HAVEFRANCIS HO; YOU HAVE RACHEL KREVANS; BILL LEE, WHOYOU MET YESTERDAY; AND MIKE JACOBS; AND AS I SAID,MY NAME IS HAROLD MCELHINNY, AND WE ARE THE TEAMTHAT REPRESENTS APPLE.SO THERE IS GOOD NEWS AND THERE IS BAD<strong>15</strong>NEWS.THE GOOD NEWS IS, AS THE JUDGE HAS TOLD YOU,<strong>16</strong><strong>17</strong>AND YOU CAN HEAR HER TALKING ABOUT THE CLOCK, SHEHAS US ON A VERY STRICT SCHEDULE TO MAKE SURE THAT<strong>18</strong><strong>19</strong>WE DO NOT WASTE ANY OF YOUR TIME.NEWS.THAT'S THE GOOD<strong>20</strong>2<strong>12</strong>2THE BAD NEWS IS WHAT THAT MEANS ISTHERE'S GOING TO BE A LOT OF TESTIMONY AND A LOT OFEVIDENCE THAT'S GOING TO COME VERY QUICKLY AND, AND<strong>23</strong>IT WILL JUST COME.BUT WHAT I WANT YOU TO<strong>24</strong>UNDERSTAND FROM THE BEGINNING IS THAT BILL LEE AND<strong>25</strong>I ARE THE LEAD TRIAL COUNSEL FOR APPLE.IT IS OUR


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong> of 274306<strong>12</strong>3456789<strong>10</strong><strong>11</strong>JOB TO MAKE SURE THAT THAT EVIDENCE COMES INCLEARLY, THAT IT GIVES YOU WHAT YOU NEED TO DO YOURJOB.AND EVERYBODY, THANK YOU FOR YOUR SERVICEYESTERDAY, AND I'LL JUST SAY FOR YOU AT THE END OFTHIS, WE WANT YOU TO BE GLAD THAT YOU SERVED ONTHIS JURY.ALTHOUGH THERE WILL BE A LOT OF FACTS ANDTHERE WILL BE A LOT OF TESTIMONY, LIKE MOSTDISPUTES, WE THINK THAT ULTIMATELY THIS WILL COMEDOWN TO TWO PRETTY SIMPLE QUESTIONS, AND THE FIRST<strong>12</strong>QUESTION IS THIS:HOW DID SAMSUNG MOVE FROM THESE<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3PHONES -- AND THESE ARE THE PHONES THAT SAMSUNG WASSELLING IN THE YEAR <strong>20</strong>06 -- HOW DID THEY MOVE TOTHESE PHONES WHICH THEY WERE SELLING IN <strong>20</strong><strong>10</strong>?LET'S LOOK AT THOSE FIRST PHONES AGAIN.I LOVE THIS PICTURE BECAUSE WHEN I FIRST LOOKED ATTHIS, I DIDN'T REMEMBER WHAT PHONES LOOKED LIKE IN<strong>20</strong>06. THERE WAS A LOT OF TESTIMONY YESTERDAY ABOUTOLD CELL PHONES, AND THERE THEY ARE.BUT THE QUESTION IS, HOW DID SAMSUNG MOVEFROM HERE IN <strong>20</strong>06 TO HERE IN <strong>20</strong><strong>10</strong>?AND TO ANSWER THAT QUESTION, WE HAVE TO<strong>24</strong>GO BACK TO JANUARY 9TH, <strong>20</strong>07.THAT'S WHEN<strong>25</strong>STEVE JOBS INTRODUCING THE IPHONE AT THE MAC WORLD


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong> of 274307<strong>12</strong>3CONFERENCE IN MOSCONE CENTER IN SAN FRANCISCO IN ACONFERENCE ATTENDED BY THOUSANDS OF PEOPLE.MR. JOBS, AT THAT CONFERENCE, CALLED THE45IPHONE THREE DEVICES IN ONE:AN INTERNET DEVICE.AN IPOD, A PHONE, AND6789<strong>10</strong><strong>11</strong>YOU WILL HEAR FROM APPLE WITNESSES WHOWERE INVOLVED IN THAT CONFERENCE, AND WHAT THEY'REGOING TO TELL YOU IS THAT APPLE HAD A VISION THATTECHNOLOGY SHOULD BE ABOUT MUCH MORE THAN SIMPLYFUNCTIONALITY.IT SHOULD BE ABOUT EXPERIENCE, HOW YOU<strong>12</strong>REACT TO YOUR PRODUCTS.A WORLD IN WHICH THE LOOK<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>AND FEEL OF A DEVICE AND THE WAY THAT IT INTERACTSWITH THE USER WOULD BE JUST AS IMPORTANT AS WHATTHE DEVICE WAS CAPABLE OF ACCOMPLISHING.THE EVIDENCE WILL BE THAT APPLE HAS MADETHAT VISION A REALITY, SO MUCH THAT NOW IT REALLYIS HARD TO REMEMBER WHAT PHONES LOOKED LIKE BEFORETHIS CONFERENCE.BUT AT THE SAME TIME THAT MR. JOBSANNOUNCED THE IPHONE, HE WARNED HIS NEW COMPETITORSTHAT APPLE HAD FILED FOR PATENT PROTECTION FOR MORETHAN <strong>20</strong>0 NEW INVENTIONS INCORPORATED IN THE IPHONE,OVER <strong>20</strong>0 PATENT APPLICATIONS FOR NEW INVENTIONS INA DEVICE THIS SIZE (INDICATING).


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page26 of 2743081LET'S THINK ABOUT WHAT THAT MEANS.THE<strong>23</strong>456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>IPHONE, LIKE ALL OF APPLE'S PRODUCTS FROM THE FIRSTMACINTOSH COMPUTER TO THE APPLE STORE DOWN THESTREET, IS ABOUT CREATING A UNIQUE AND SPECIAL USEREXPERIENCE, AN EXPERIENCE THAT IS SO SEAMLESS ANDINTUITIVE THAT IT JUST FEELS RIGHT.IT DOESN'T COME EASY, AND THAT'S WHY THEWITNESSES WHO COME HERE WILL TELL YOU ABOUT THETEAMWORK AND THE INNOVATION THAT IT TOOK IN ORDERTO MAKE THIS A REALITY.THE EXPERIENCE THAT USERS HAVE WITHPRODUCTS LIKE THE IPHONE ARISES OUT OF THERELATIONSHIP BETWEEN THE MANY INTERVENTIONS -- THEMANY INNOVATIONS AND INVENTIONS THAT GOT PULLEDTOGETHER INTO THIS NEW DEVICE, INNOVATIONS LIKE THEBOUNCE BACK FEATURE.IF WE THINK ABOUT IT, YOU KNOW THAT IN ANIPAD OR AN IPHONE, WHENEVER YOU GET TO THE BOTTOMOF A LIST, YOU KNOW YOU'RE AT THE BOTTOM OF A LIST<strong>20</strong>BECAUSE IT BOUNCES BACK.IT'S A LITTLE THING -- IT2<strong>12</strong>2SEEMS LIKE A LITTLE THING, BUT IF YOU THINK ABOUTIT, OTHERWISE IF IT STOPPED, YOU WOULD THINK YOUR<strong>23</strong>PHONE WAS BROKEN.OR IF IT JUST KEPT GOING INTO<strong>24</strong><strong>25</strong>WHITE SPACE, YOU WOULDN'T KNOW WHERE YOU WERE ONYOUR SCREEN.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page27 of 274309<strong>12</strong>3456789<strong>10</strong><strong>11</strong>OTHER INVENTIONS WERE THE BLACK TO BLACKCOMPLETE FLAT FACE OF THE PHONE, WHICH WAS A NEWLOOK, A LOOK THAT DIDN'T EXIST, THAT DRAWS PEOPLEINTO THE DEVICE AND MAKES THEM WANT TO USE IT.EACH OF THOSE INNOVATIONS, THE DESIGN OFTHE THING, THE BOUNCE BACK FEATURE, ALL OF THOSETHINGS WERE COVERED BY INDIVIDUAL PATENTS BECAUSETHEY ARE CRITICAL COMPONENTS THAT YOU HAD TO PULLALL TOGETHER TO GET A PRODUCT THAT WOULD WORK FORTHE FIRST TIME.MANY OF US ARE AT LEAST GENERALLY<strong>12</strong>FAMILIAR WITH APPLE'S HISTORY.IN <strong>19</strong>84, APPLE<strong>13</strong>INTRODUCED THE MACINTOSH COMPUTER, A COMPETITOR IN<strong>14</strong>THE P.C.IT WAS FAMOUS FOR ITS NEW DESIGN, THE USE<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>OF THE MOUSE, AND ITS DISTINCTIVE ICONS.THEN IN <strong>20</strong>01, APPLE SURPRISED THE WORLDWITH THE IPOD, APPLE'S VERSION OF AN MP3 PLAYER,AGAIN, A PRODUCT IDENTIFIED BY A UNIQUE DESIGN THATTHE WORLD IMMEDIATELY IDENTIFIED AS AN APPLEPRODUCT.THE IPOD LINE HAS BEEN SO SUCCESSFUL THATTODAY, TEN YEARS LATER, APPLE STILL SELLS MILLIONSOF THEM EVERY YEAR.SO BY <strong>20</strong>01, APPLE WAS A FAMOUS COMPUTERCOMPANY AND IT WAS A FAMOUS MUSIC COMPANY.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page28 of 2743<strong>10</strong><strong>12</strong>345BUT AS YOU'RE GOING TO HEAR FROM THEPEOPLE WHO WORKED THERE AT THE TIME WHO WEREINVOLVED IN THIS, APPLE WAS NOT CONTENT TO STAY ACOMPUTER COMPANY AND A MUSIC COMPANY.APPLE HAS ALWAYS BEEN A FORWARD-LOOKING6COMPANY.IT ALWAYS HAS ITS EYE ON THE FUTURE.7PEOPLE ARE ALWAYS TALKING ABOUT WHAT WILL APPLE'S8NEXT PRODUCT BE?THE PEOPLE AT APPLE ARE ALWAYS9<strong>10</strong>TALKING ABOUT WHAT WILL THEIR NEXT PRODUCT BE?AND SO IN <strong>20</strong>03, APPLE BEGAN A RESEARCH<strong>11</strong>PROJECT.IRONICALLY, AS YOU'LL HEAR, WHEN THEY<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>STARTED THE PROJECT, IT WASN'T ABOUT THE PHONE.THEY STARTED WORKING ON WHAT EVENTUALLY BECAME THEIPAD.BUT AS THESE PEOPLE, AS THESE ENGINEERS,AS THESE DESIGNERS GOT TOGETHER IN THEIR SMALLGROUP THAT WAS WORKING ON IT AND THEY WEREDISCUSSING ABOUT THE PRODUCTS, THEY SUDDENLYREALIZED THAT WHAT THE WORLD REALLY NEEDED, WHAT ITDIDN'T HAVE, WAS A PHONE THAT HAD THE CAPABILITIESOF A COMPUTER.AND SO APPLE BEGAN TO DESIGN AN ENTIRELYNEW PRODUCT, A PHONE, A WEB BROWSER, AND A MUSICPLAYER, A PHONE THAT HAD A DESIGN THAT THE WORLDHAD NEVER SEEN BEFORE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page29 of 2743<strong>11</strong><strong>12</strong>34PHYSICAL KEYBOARDS WOULD BECOME A THINGOF THE PAST.YOU'LL HEAR THAT TO DO THIS REQUIREDCOMBINING THE TALENTS OF PEOPLE FROM VARIOUS --5FROM MANY DIFFERENT FIELDS.IT REQUIRED AN6789<strong>10</strong><strong>11</strong>ENTIRELY NEW HARDWARE SYSTEM, THE MAC OS SYSTEMWHICH WORKED ON A COMPUTER HAD TO BE TRANSPORTED SOTHAT IT WOULD WORK ON A DEVICE AS SMALL AS A PHONE.IT REQUIRED AN ENTIRELY NEW USERINTERFACE, AND THAT INTERFACE HAD TO BECOMECOMPLETELY INTUITIVE.<strong>12</strong>THINK ABOUT THIS FOR A MINUTE.THINK<strong>13</strong>ABOUT THE FIRST TIME PEOPLE PICKED UP ONE OF THESE<strong>14</strong>DEVICES.WHAT WAS INTERESTING ABOUT IT, WHAT<strong>15</strong><strong>16</strong>STRUCK ME -- AND YOU CAN TELL I AM NOT OF THE YOUNGTECHIE GENERATION -- BUT WHAT STRUCK ME ABOUT THIS<strong>17</strong><strong>18</strong>WAS THERE IS NO MANUAL.TO DO IT.IT DOESN'T TEACH YOU HOW<strong>19</strong><strong>20</strong><strong>21</strong>YOU HAD TO WALK INTO THE STORE, YOU HADTO PICK IT UP, AND YOU HAD TO IMMEDIATELY GET DRAWNINTO HOW TO USE THE DEVICE, BECAUSE IF THAT DIDN'T<strong>22</strong>HAPPEN IMMEDIATELY, YOU WOULD NEVER BUY IT.YOU<strong>23</strong><strong>24</strong><strong>25</strong>WOULD PUT IT BACK, YOU WOULD SAY IT WAS TOO HARD,THAT THE HUNDREDS AND THOUSANDS, THE MILLIONS OFPEOPLE THAT NEEDED TO TAKE THIS DEVICE -- THAT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page30 of 2743<strong>12</strong><strong>12</strong>3456789<strong>10</strong>NEEDED TO BUY THIS DEVICE WOULD NOT BE ATTRACTED TOIT UNLESS IT WORKED FOR THEM THE FIRST TIME THEYPICKED IT UP.AND TO MAKE THAT HAPPEN FOR PEOPLE WHOHAD NEVER USED A TOUCH SCREEN BEFORE REQUIREDFORWARD THINKING, FORWARD INVENTIONS, GADGETS,FEATURES THAT WOULD DRAW PEOPLE INTO THE PRODUCTITSELF.AND FINALLY, IT REQUIRED A UNIQUE DESIGN,A PRODUCT THAT WOULD SAY TO PEOPLE, "THIS IS AN<strong>11</strong>APPLE PRODUCT.IT IS NOT A PRODUCT THAT ANY OTHER<strong>12</strong><strong>13</strong><strong>14</strong>COMPANY HAS EVER MADE."SO THAT IS -- THIS IS WHAT THE PEOPLE INCUPERTINO DEVELOPED LESS THAN TEN MILES FROM THIS<strong>15</strong>COURTHOUSE.THAT'S WHAT THIS TEAM PUT TOGETHER.<strong>16</strong><strong>17</strong>JUST FOR A MOMENT, IF YOU CAN GO BACK INTIME, THINK OF WHAT A RISK THAT WAS FOR THE<strong>18</strong>COMPANY.THEY WERE A SUCCESSFUL COMPUTER COMPANY.<strong>19</strong><strong>20</strong>THEY WERE A SUCCESSFUL MUSIC PLAYER COMPANY.AND THEY WERE ABOUT TO ENTER A FIELD THAT<strong>21</strong>WAS DOMINATED BY GIANTS.NOKIA, MOTOROLA, SAMSUNG,<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>ALL OF THESE PEOPLE WERE IN THE TELEPHONE BUSINESS.SAMSUNG AND APPLE -- OR APPLE HADABSOLUTELY NO NAME IN THE FIELD, NO CREDIBILITY.IT WAS AN ENTRY INTO AN AREA THAT, IF IT HAD GONE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page31 of 2743<strong>13</strong><strong>12</strong>BAD, COULD HAVE ENDED THE COMPANY'S FUTURE.WE ALL KNOW NOW THAT IT WAS A SUCCESS.3WE ALL KNOW NOW THAT IT WORKED.WE ALL FORGET45ABOUT HISTORY AND HOW THEY GOT THERE.FORGET ABOUT THE RISKS.WE ALL6789<strong>10</strong><strong>11</strong>BUT ON JANUARY 9TH, <strong>20</strong>07 WHEN STEVE JOBSAND PHIL SCHILLER -- YOU'LL MEET MR. SCHILLER,HE'LL COME HERE AND TESTIFY -- WENT THROUGH THATPRESENTATION, THEY WERE LITERALLY BETTING THEIRCOMPANY.CRITICAL ACCLAIM FOR THE IPHONE WAS<strong>12</strong>IMMEDIATE.ON JANUARY <strong>11</strong>TH, <strong>20</strong>07, THE NEW YORK<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>TIMES COMPARED APPLE TO THE FAIRY GODMOTHER INCINDERELLA, WAVING A WAND AT SOME HOMELY ANDUTILITARIAN OBJECT, THE ORDINARY CELL PHONE, ANDTURNING IT INTO SOMETHING GLAMOROUS AND EXCITING,THE IPHONE.TIME MAGAZINE NAMED THE IPHONE THE <strong>20</strong>07<strong>19</strong>INVENTION OF THE YEAR.THEY CALLED IT -- THIS IS<strong>20</strong><strong>21</strong>THEIR WORDS, THIS IS NOT AN APPLE AD, THIS ISTIME MAGAZINE -- THE PHONE THAT HAS CHANGED PHONES<strong>22</strong>FOREVER.AND THEY SAID THE IPHONE IS CRITICAL.<strong>23</strong>THINK ABOUT THAT FOR A MOMENT.APPLE HAS<strong>24</strong>CHANGED A PHONE INTO SOMETHING GLAMOROUS AND<strong>25</strong>AMAZING.THE PHONE THAT HAS CHANGED PHONES


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page32 of 2743<strong>14</strong>1FOREVER.<strong>23</strong>PRESTIGIOUS PROFESSIONAL ORGANIZATIONS,AS YOU'LL HEAR, HAVE GIVEN IT AWARDS FOR ITS DESIGN4AND ITS INGENUITY.WE'LL TALK SPECIFICALLY, WHEN56789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>ONE OF THE DESIGNERS COMES, ABOUT THIS DESIGN ARTDIRECTION AWARD, WHICH IS GENERALLY CONSIDERED TOBE THE HIGHEST ACHIEVEMENT IN THE DESIGN FIELD FORA PRODUCT.THE WORLD IMMEDIATELY RECOGNIZED, THESEPEOPLE, THESE CRITICS IMMEDIATELY RECOGNIZED THATAPPLE HAD DONE SOMETHING NEW AND REVOLUTIONARY,BOTH IN TERMS OF THE NATURE OF THE DEVICE, AND INTERMS OF THE NATURE OF THE DESIGN.BUT YOU KNOW, AND THE REASON WE'RE HEREIS BECAUSE APPLE PROTECTED EACH OF THESE INVENTIONSWITH PATENTS.YOU HEARD ABOUT, IN THE MOVIE, THE U.S.<strong>18</strong>PATENT AND TRADEMARK OFFICE.WHAT YOU'LL HEAR<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3ABOUT HERE IS THAT EVEN THE PATENT AND TRADEMARKOFFICE HAS RECOGNIZED THE SIGNIFICANCE OF APPLE'SINVENTIONS AND THE IMPORTANCE OF THE PATENTPROTECTIONS THAT APPLE HAS BEEN AWARDED.THIS -- YOU SAW ONE OF THOSE THINGS IN<strong>24</strong>THE PRESENTATION.THIS IS ANOTHER PRESENTATION<strong>25</strong>THAT THE PTO DID LAST DECEMBER, WHICH HAS NOW BEEN


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page33 of 2743<strong>15</strong><strong>12</strong>345MOVED TO THE SMITHSONIAN MUSEUM AS A PERMANENTEXHIBIT, ABOUT THE IMPORTANCE OF THE APPLEINVENTIONS AND THE DESIGNS THAT HAVE BEEN AWARDED.SO APPLE ENTERS THE PHONE FIELD.APPLE'S COMPETITORS IMMEDIATELY RECOGNIZE6THE IMPACT OF THIS NEW DEVICE.THESE COMPETITORS789<strong>10</strong>INCLUDED, AS I MENTIONED, SAMSUNG ELECTRONICSCORPORATION, WHICH IS ONE OF THE THREE DEFENDANTSIN THIS CASE.BUT AS YOU WILL HEAR, SAMSUNG IS NOT ONLY<strong>11</strong><strong>12</strong>A COMPETITOR OF APPLE.MAJOR SUPPLIERS.IT IS ALSO ONE OF APPLE'S<strong>13</strong>APPLE, LIKE MOST OTHER COMPANIES, BUYS<strong>14</strong>COMPONENTS FROM SUPPLIERS.APPLE REGULARLY MEETS<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>WITH THOSE SUPPLIERS TO DESCRIBE FOR THEM THESEMICONDUCTORS AND OTHER COMPONENTS IT WILL NEEDFOR ITS PRODUCTS.AND AS APPLE HAS BECOME MORE AND MORESUCCESSFUL, APPLE HAS PURCHASED MORE AND MORE PARTSFROM SAMSUNG, BILLIONS OF DOLLARS FOR ELECTRONICPARTS YEAR AFTER YEAR.SO AS BOTH A PHONE MAKER AND A SUPPLIER,SAMSUNG SUDDENLY FOUND ITSELF COMPETING WITH ITSLARGEST CLIENT.BUT AS THE MAGAZINE ARTICLES SAY, IN


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page34 of 2743<strong>16</strong><strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>20</strong>07, APPLE CHANGED PHONES FOREVER.WHAT DID THAT MEAN?IT MEANT THAT A COMPETITOR LIKE SAMSUNGCOULD NOT CONTINUE TO MAKE THE SAME KINDS OFPHONES, THE <strong>20</strong>06 PHONES, THAT IT USED TO MAKE.IT MEANT THAT APPLE HAD INVENTEDSOMETHING THAT WAS SO UNIQUE AND INNOVATIVE THATCUSTOMERS WOULD NO LONGER ACCEPT THE DEVICES THATLOOKED AND ACTED -- THAT DIDN'T HAVE TOUCH SCREENS,FOR EXAMPLE.FACED WITH THIS REALITY, THE EVIDENCE<strong>12</strong>WILL SHOW THAT SAMSUNG HAD TWO CHOICES:IT COULD<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>ACCEPT THE CHALLENGE OF THE IPHONE, IT COULD CREATEITS OWN PRODUCTS, IT COULD INNOVATE, IT COULD COMEUP WITH ITS OWN DESIGNS, IT COULD BEAT APPLE FAIRLYIN THE MARKETPLACE; OR IT COULD COPY APPLE.SAMSUNG COULD LOOK AT THE DETAILS OF THEIPHONE, DETAILS LIKE THE BOUNCE BACK FIGURE --BOUNCE BACK FEATURE AND THE FLAT GLASS FACE ANDSAMSUNG COULD COPY THAT.NOW, AS WE ALL KNOW, IT'S EASIER TO COPY<strong>22</strong>THAN TO INNOVATE.IT'S FAR LESS RISKY BECAUSE, AS<strong>23</strong>THE EVIDENCE WILL SHOW, APPLE HAD ALREADY TAKEN THE<strong>24</strong>RISKS.APPLE HAD INTRODUCED SOMETHING THAT WAS<strong>25</strong>WILDLY SUCCESSFUL IN THE MARKETPLACE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page35 of 2743<strong>17</strong><strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>SO WHAT WILL THE EVIDENCE SHOW THATAPPLE'S TRUSTED SUPPLIER DID WHEN THE IPHONE WASINTRODUCED?WE'RE GOING TO LOOK AT SAMSUNG'S OWNINTERNAL DOCUMENTS.NOW, AS YOU PROBABLY KNOW, IN LAWSUITSLIKE THIS, AS PART OF THE PROCESS, EACH COMPANY ISREQUIRED TO TURN ITS SECRET, CONFIDENTIAL, INTERNALDOCUMENTS OVER TO THE LAWYERS FOR THE OTHER SIDE.SO WE, AS THE LAWYERS FOR APPLE, HAVE HAD THEOPPORTUNITY TO LOOK AT SAMSUNG'S INTERNALDOCUMENTS.WHAT I'M ABOUT TO SHOW YOU ARE SAMSUNGINTERNAL DOCUMENTS, TRANSLATIONS OF THEM, THAT HAVE<strong>15</strong>NEVER BEEN SEEN IN PUBLIC BEFORE.APPLE DIDN'T<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>KNOW ABOUT THESE DOCUMENTS AT THE TIME THAT THEYWERE CREATED.SHORTLY AFTER THE IPHONE HIT THE MARKET,ONE SAMSUNG DIVISION PREPARED THIS FEASIBILITY<strong>20</strong>REVIEW -- THIS IS AN ENGLISH TRANSLATION.THIS<strong>21</strong>WILL BE EXHIBIT 34.WHEN THE TRIAL IS ALL OVER,<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>YOU WILL ACTUALLY HAVE THIS PHYSICAL DOCUMENT INTHE JURY ROOM WITH YOU -- TO ANALYZE THE IMPACTTHAT THE IPHONE WAS HAVING ON SAMSUNG'S MARKET.THE PHONE FOCUSSED ON THE IPHONE'S USER


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page36 of 2743<strong>18</strong>1INTERFACE AND ITS BEAUTIFUL DESIGN.<strong>23</strong>"BEAUTIFUL DESIGN."OWN WORDS AT THE TIME.THESE WERE SAMSUNG'S456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>AND IT CONCLUDED, "COMPETING WITH THEIPHONE ONE WAY OR THE OTHER IS INEVITABLE."AND THEN IT NOTED -- H.W. STANDS FORHARDWARE -- "THE HARDWARE PORTION IS EASY TO COPY."EXHIBIT 36 IS A SAMSUNG SURVEY FROM <strong>20</strong>08DESCRIBING WHAT CONSUMERS WERE TELLING SAMSUNG'SINTERVIEWERS ABOUT THE BEAUTIFUL NEW APPLE PRODUCT.TOUCH PORTFOLIO -- BECAUSE THESE PHONES HAVE TOUCHSCREENS, SO A TOUCH PORTFOLIO RELATES TO PHONE THATIS OPERATED FROM A TOUCH SCREEN.THE PEOPLE IN THE MARKETPLACE WERETELLING SAMSUNG, CONSUMERS WERE SAYING THE IPHONEHAS CHANGED THEIR NOTION OF WHAT A PHONE CAN ANDSHOULD DO. IT'S NOT JUST USABLE. IT'S NOT JUST<strong>18</strong>FUNCTIONAL.IT'S ENJOYABLE, ENGAGING, AND COOL.<strong>19</strong>THEY SAID IT'S FUN.IT SAYS THE GESTURES<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>LIKE THE TWO FINGERED PINCH AND FLICK, YOU'LL SEETHAT -- YOU KNOW THAT ON PICTURES WHERE YOU CANEXPAND THE PICTURE JUST BY PINCHING IT OR PULLINGIT TOGETHER OR PULLING IT APART, THAT'S ONE OF THEPATENTS IN THIS CASE -- AND IN <strong>20</strong>08, CONSUMERS WERETELLING SAMSUNG THAT THAT WAS ONE OF THE THINGS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page37 of 2743<strong>19</strong><strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THAT THEY IMMEDIATELY NOTICED ABOUT THE PHONE.AND THEY SAID IT WAS WHIMSICAL BECAUSETHE LISTS BOUNCED.THESE ARE A FEW OF THE FEATURES THATIMMEDIATELY CAPTURED THE PUBLIC'S ATTENTION.SO AS THE MARKET TURNED AGAINST SAMSUNG'SOWN DESIGNS, AT ITS HIGHEST CORPORATE LEVELS,SAMSUNG DECIDED SIMPLY TO COPY EVERY ELEMENT OF THEIPHONE.SAMSUNG MAY BRING A COUPLE OF DESIGNERSTO THIS TRIAL TO TELL YOU THAT THEY PERSONALLYDIDN'T COPY.BUT THE PRODUCTS THEY DESIGNED AND THEDOCUMENTS THAT SAMSUNG HAS PROVIDED TELL A MUCHDIFFERENT STORY.LET'S LOOK AT EXHIBIT 40.EXHIBIT 40 ARE NOTES FROM A FEBRUARY <strong>20</strong><strong>10</strong>EXECUTIVE LEVEL MEETING SUPERVISED BY THE HEAD OFSAMSUNG'S MOBILE PHONE DIVISION, J.K. SHIN, THEHEAD OF THEIR MOBILE PHONE DIVISION.MR. SHIN TOLD THE ASSEMBLED SAMSUNGEXECUTIVES -- THIS IS <strong>20</strong><strong>10</strong> -- THAT THE USERINTERFACE OF SAMSUNG'S THEN CURRENT OFFERING, WHICHWAS CALLED THE OMNIA -- AND HERE'S A PICTURE OFWHAT THE OMNIA LOOKED LIKE, YOU SEE THE BUTTONS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page38 of 2743<strong>20</strong><strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>DOWN AT THE BOTTOM.SO HE'S TALKING ABOUT THE OMNIA AND HESAYS THE USER INTERFACE OF SAMSUNG'S OMNIA COULDNOT COMPETE WITH THE IPHONE.HE SAID THE IPHONE HAS BECOME THESTANDARD. HE TALKED ABOUT THE USER EXPERIENCE --THAT'S -- THE U.S. IS USER EXPERIENCE -- BETWEENTHE OMNIA AND THE IPHONE AND HE SAID IT IS ADIFFERENCE BETWEEN HEAVEN AND EARTH.IN <strong>20</strong><strong>10</strong>, THE HEAD OF THEIR MOBILE PHONEDIVISION TOLD HIS EXECUTIVES THAT SAMSUNG FACED,QUOTE, "A CRISIS OF DESIGN."FINALLY, MR. SHIN TOLD HIS SENIOREXECUTIVES THAT THEIR MAJOR CUSTOMERS, THE PHONECARRIERS, WERE URGING SAMSUNG TO, QUOTE, "MAKESOMETHING LIKE THE IPHONE."EVEN IF THESE DOCUMENTS THEMSELVES DIDN'TSHOW COPYING, THE PRODUCTS THEMSELVES LEAD US TO ANINESCAPABLE CONCLUSION.AGAIN, THIS CHART SHOWS WHAT SAMSUNG'S<strong>21</strong>PHONES LOOKED LIKE BEFORE THE IPHONE.THERE'S A<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>PHONE IN THERE THAT LOOKS LIKE THE PALM, AND SEETHE ONE THAT LOOKS LIKE THE BLACKBERRY?THIS CHART SHOWS THE PHONES THAT SAMSUNGINTRODUCED RIGHT AFTER THE IPHONE CAME OUT FOR THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page39 of 27432<strong>11</strong>2NEXT PERIOD OF TIME.THE ONE THAT IS CALLED AN F700 IS WHAT'S34CALLED A SLIDER PHONE.GET TO THE KEYBOARD.YOU WOULD SLIDE IT OPEN TO567BUT FINALLY, AFTER CAREFULLY MONITORINGAPPLE'S SUCCESS AND THE FAILURE OF ITS OWN DESIGNS,IN JUNE <strong>20</strong><strong>10</strong>, SAMSUNG INTRODUCED THE8GALAXY S I9000, A COMPLETE IPHONE CLONE.SINCE9<strong>10</strong><strong>11</strong>THEN THE SUCCESS OF THE GALAXY SERIES HAS LED TO ASERIES OF IPHONE KNOCK-OFFS.AGAIN, YOU DON'T HAVE TO TAKE OUR WORD<strong>12</strong>FOR IT.CRITICS IMMEDIATELY CHIDED SAMSUNG FOR THE<strong>13</strong>OBVIOUS COPYING.P.C. WORLD SAYS, "HOW FAMILIAR IT<strong>14</strong>LOOKED.THE DESIGN IS ACTUALLY VERY<strong>15</strong><strong>16</strong>IPHONE 3GS-LIKE."WIRED MAGAZINE WAS EVEN TOUGHER.IT<strong>17</strong>SAYS, "SAMSUNG RIPS OFF THE IPHONE 3G DESIGN,<strong>18</strong><strong>19</strong>SHOCKINGLY SIMILAR."A "DERIVATIVE DESIGN."THEY CALLED SAMSUNG'S DESIGN<strong>20</strong>2<strong>12</strong>2BUT SAMSUNG SIMPLY IGNORED THIS CRITICISMAND PLOWED AHEAD WITH ITS STRATEGY.PHONES AREN'T THE ONLY PRODUCTS INVOLVED<strong>23</strong>IN THIS CASE.ON JANUARY 7, <strong>20</strong><strong>10</strong>, APPLE REPEATED<strong>24</strong><strong>25</strong>ITS SUCCESS BY INTRODUCING THE IPAD.DO YOU BELIEVE THE IPAD HAS ONLY BEEN


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page40 of 2743<strong>22</strong><strong>12</strong>3AROUND FOR TWO YEARS?AGAIN, CRITICAL ACCLAIM WAS IMMEDIATE.TIME MAGAZINE NAMED THE IPAD AS ONE OF THE 50 BEST4INVENTIONS OF THE YEAR.THEY SAID THAT APPLE IS56789<strong>10</strong>THE FIRST COMPANY THAT DESIGNED FINGER-FRIENDLYHARDWARE AND SOFTWARE FROM SCRATCH, REINVENTING APRODUCT CATEGORY THAT ITS COMPETITORS HAVE GIVEN UPON.TIME MAGAZINE CALLED IT MAGICAL AND THEYCALLED IT REVOLUTIONARY.<strong>11</strong><strong>12</strong>CRITICS AT THE TIME.AGAIN, NOT OUR WORDS.THE WORDS OF<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>SAMSUNG IMMEDIATELY INTRODUCED AN EXACTCOPY INTO THE MARKETPLACE.THIS IS WHAT SAMSUNG'S TABLET LOOKED LIKEBEFORE THE IPAD WAS ANNOUNCED, AND THIS IS THEGALAXY TAB <strong>10</strong>.1 THAT SAMSUNG RELEASED A YEAR AGO INJUNE OF <strong>20</strong><strong>11</strong> (INDICATING).AGAIN, CRITICS IMMEDIATELY ATTACKEDSAMSUNG FOR ITS OBVIOUS COPYING.ON MARCH <strong>22</strong>ND, <strong>20</strong><strong>11</strong>, FAST COMPANY WROTE,<strong>22</strong><strong>23</strong>"SAMSUNG'S ANTI-IPAD 2 POLICY:OF IT."CLONE THE HECK OUT<strong>24</strong><strong>25</strong>APPLE'S OFFERING.THEY CALLED IT PRETTY MUCH CLONES OF


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page41 of 2743<strong>23</strong><strong>12</strong>3456789<strong>10</strong>AND IN WORDS THAT I MAY REPEAT IN THECLOSING, THEY SAID, "SAMSUNG HAS THROWN IN THETOWEL ON INNOVATIVE TABLET DESIGN AND HAS REALIZEDIT HAS TO MATCH APPLE'S SUCCESSFUL DESIGN TOCAPTURE ANY MEANINGFUL MARKET SHARE."TO BE CLEAR, SAMSUNG DID NOT SIMPLY COPYTHE OUTWARD APPEARANCE OF APPLE'S PHONE AND TABLET.SAMSUNG COPIED EVERY DETAIL, INCLUDINGTHE SPECIFIC PATENTED INVENTIONS THAT WE WILL TALKABOUT IN THIS TRIAL.<strong>11</strong><strong>12</strong>THIS WAS NOT ACCIDENTAL.COPYING WAS INTENTIONAL.SAMSUNG'S<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>IN THIS TRIAL, YOU WILL SEE DOCUMENTSTHAT SHOW HOW OVER <strong>10</strong>0 TIMES SAMSUNG MADE DETAILEDCHANGES TO ITS PHONE AND TABLETS SO THAT THE ENDRESULT WAS IDENTICAL TO APPLE PRODUCTS.THIS DOCUMENT WILL BE EXHIBIT 44, ANDAGAIN, YOU'LL HAVE IT IN THE JURY ROOM WHEN WE'RE<strong>19</strong>DONE.THIS WAS THE ORIGINAL KOREAN DOCUMENT THAT<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>CAME FROM SAMSUNG.WHEN YOU LOOK THROUGH IT, AND I'LL SHOWYOU A PAGE IN A MINUTE, BUT WHEN YOU LOOK THROUGHIT, YOU WILL SEE THAT FOR OVER <strong>10</strong>0 PAGES, EVERYPAGE HAS A COMPARISON OF THE SI PHONE, WHICHSAMSUNG WAS WORKING ON AT THE TIME, WITH THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page42 of 2743<strong>24</strong><strong>12</strong>3456IPHONE, PAGE AFTER PAGE AFTER PAGE OF THISDOCUMENT.AND IF WE LOOK AT A SAMPLE PAGE, EVERYSINGLE ONE OF THE PAGES IN THE REPORT FOLLOWS THISSAME FORMAT.AT THE TOP IT IDENTIFIES A DIFFERENCE7BETWEEN THE GALAXY S I AND THE IPHONE.HERE YOU89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>CAN SEE THE BLUE HEADING AT THE TOP AND THEN THEBULLET POINT BELOW WHERE IT SAYS, HERE'S THE WAYTHEY DO IT IN THE IPHONE, AND THE IPHONE -- ANDSOMETIMES IT'S HARD TO TELL THE DIFFERENCE, BUT THEIPHONE IS ON THE LEFT -- AND HERE'S THE WAY THEGALAXY S I DOES IT ON THE RIGHT.AND THEN AT THE BOTTOM IT HAS WHAT'SCALLED DIRECTIONS FOR IMPROVEMENT, AND IN EVERYCASE, OVER <strong>10</strong>0 PAGES, IT RECOMMENDS COPYING ORMAKING IT IDENTICAL TO THE IPHONE.ON THIS PARTICULAR PAGE, YOU'LL SEE THATSAMSUNG CHANGED ITS ICONS TO LOOK MORE LIKE APPLE'SICONS, EVEN THOUGH THE APPLE ICON DESIGN WASPROTECTED BY THE U.S. DESIGN PATENT, ONE OF THEONES THAT'S IN YOUR BINDER.EXHIBIT 57 FROM <strong>20</strong><strong>11</strong> IS A SIMILAR REPORT,BUT THIS ONE -- AGAIN, AN ENGLISH TRANSLATION THATYOU'RE SEEING HERE -- COVERS TABLET DESIGN.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page43 of 2743<strong>25</strong><strong>12</strong>34567THIS PAGE FROM THE REPORT COMPARES ASAMSUNG TABLET THAT WAS UNDER DEVELOPMENT TO THEIPAD 2.NOW, IN THIS ONE THE SAMSUNG TABLET IS ONTHE LEFT AND THE IPAD IS ON THE RIGHT.SAMSUNG SAYS THAT LEGIBILITY IS NOTGOOD -- TALKING ABOUT ITS OWN -- AS THE ICON LABEL8IS TOO SMALL IN PROPORTION TO THE LARGE SCREEN.IT9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>REMARKS THAT THE IPAD 2 HAS LARGE ICONS AND LABELS.SO SAMSUNG RECOMMENDS THE PROPOSEDIMPROVEMENT OF INCREASING THE SIZE OF ICONS ANDLABELS IN ORDER TO MATCH THE IPAD 2.AGAIN, YOU WILL HAVE THIS EXHIBIT ANDYOU'LL SEE THAT THERE ARE MANY PAGES IN THE RECORD,EACH ONE A SIDE-BY-SIDE COMPARISON AND EACH ONE ADECISION TO COPY APPLE.TO BE BLUNT, THE TESTIMONY IS GOING TOSHOW YOU THAT SAMSUNG HAS NOT BEEN HONEST ABOUTTHIS COPYING.BEFORE WE GOT THE DOCUMENTS THAT I JUSTSHOWED YOU, AT THE VERY BEGINNING OF THIS CASE, ATA TIME WHEN WE WERE TALKING ABOUT A SUBSET OF THEPATENTS THAT ARE AT ISSUE, NOT ALL OF THEM, BUT ASUBSET, AND A SUBSET OF THE PRODUCTS THAT ARE ATISSUE, NOT ALL OF THE ONES THAT ARE NOW, WE WERE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page44 of 274326<strong>12</strong>345ABLE TO QUESTION A SAMSUNG CORPORATE SPOKESMANUNDER OATH ABOUT COPYING.THIS WAS A WITNESS THAT SAMSUNG HADCHOSEN TO BE THEIR CORPORATE SPOKESMAN ON THESUBJECT OF COPYING.67HIS NAME IS JUSTIN DENISON.WHAT MR. DENISON TESTIFIED.AND THIS IS89(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>10</strong>MR. MCELHINNY:"IN EACH CASE, THE<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>DESIGNERS SAID THEY HAD NOT."THAT WAS TESTIMONY UNDER OATH IN THISCASE.AS I MENTIONED SEVERAL TIMES, APPLE HASTAKEN STEPS TO PROTECT THE HUNDREDS OF INVENTIONSTHAT WENT INTO ITS PRODUCTS, AND IN RECOGNITION OFAPPLE'S CREATIVITY, THE U.S. PATENT AND TRADEMARKOFFICE HAS AWARDED APPLE HUNDREDS OF PATENTS,PATENTS THAT COVER ITS UNIQUE AND BEAUTIFULDESIGNS; PATENTS THAT COVER VARIOUS ASPECTS OF THEHARDWARE OF ITS PRODUCTS; AND PATENTS THAT COVERTHE SOFTWARE THAT SUPPORT APPLE'S INSTANTLYRECOGNIZED USER INTERFACE.OBVIOUSLY WE CAN'T PURSUE THE HUNDREDS OFPATENTS THAT COVERED THE IPHONE IN THIS -- AND THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page45 of 274327<strong>12</strong>34567IPAD, I KNOW THIS WILL DISAPPOINT YOU, BUT WE CAN'TDO <strong>10</strong>0 PATENTS IN THIS TRIAL.SO WHAT WE HAVE DONE IS WE HAVE SELECTEDA SPECTRUM, A HANDFUL OF PATENTS BECAUSE WE WANT TOCONVINCE YOU THAT SAMSUNG HAS COPIED THE ENTIREDESIGN USER EXPERIENCE.SPECIFICALLY, IN THIS CASE WE WILL8PRESENT <strong>12</strong> CLAIMS FOR YOU TO CONSIDER.FIRST IS9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>GOING TO BE THE DESIGN -- THE INFRINGEMENT OF FOURDESIGN PATENTS.DESIGN PATENTS, AS JUDGE KOH JUSTEXPLAINED TO YOU, ARE PATENTS THE U.S. GOVERNMENTAWARDS TO NEW AND NOVEL DESIGNS.IN MAY <strong>20</strong>09, APPLE WAS AWARDED A PATENT,THE D'087 THAT COVERS THE DESIGN SHOWN IN THESEFEATURES.THE DESIGN INCLUDES THE FLAT FRONT FACE,ALONG WITH THE BEZEL THAT SURROUNDS THE FRONT FACE<strong>19</strong>OF THE IPHONE.THE BEZEL IS THE METAL PIECE THAT<strong>20</strong>2<strong>12</strong><strong>22</strong>3SURROUNDS THE FACE THAT'S HIGHLIGHTED NOW IN THEPICTURE.LOOK AT THE SAMSUNG VIBRANT, WHICH ISJUST ONE OF THE SAMSUNG PHONES THAT WE ACCUSE OF<strong>24</strong>INFRINGING.IT HAS THE SAME FLAT FRONT SURFACE AND<strong>25</strong>A BEZEL SURROUNDING THE FRONT FACE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page46 of 2743281IN JUNE <strong>20</strong><strong>10</strong>, APPLE WAS AWARDED -- YOU2WILL HAVE THESE, BY THE WAY.YOU WILL HAVE THESE3PHONES IN THE JURY ROOM.YOU'LL HAVE THE PHYSICAL4567PHONES THEMSELVES SO THAT YOU CAN COMPARE THEM ANDMAKE YOUR DETERMINATION AT THE END OF TRIAL.IN JUNE <strong>20</strong><strong>10</strong>, APPLE WAS AWARDED THE D'677PATENT THAT COVERS THE DESIGNS SHOWN IN THESE8FIGURES.THE DESIGN INCLUDES THE FLAT BLACK9<strong>10</strong>TRANSPARENT GLASS FRONT FACE OF THE IPHONE.HERE'S A DIFFERENT SAMSUNG PHONE, THE<strong>11</strong>FASCINATE.IT HAS THE SAME BLACK -- I CAN'T SAY<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>THIS -- SAME FLAT BLACK TRANSPARENT GLASS FRONTFACE THAT RUNS EDGE TO EDGE ACROSS THE ENTIRESURFACE.IN NOVEMBER <strong>20</strong>09, APPLE WAS AWARDED APATENT THAT COVERS THE DESIGNS SHOWN IN THESE<strong>17</strong>FIGURES.I ALREADY SHOWED YOU ONE OF THE SAMSUNG<strong>18</strong><strong>19</strong><strong>20</strong>INTERNAL DOCUMENTS THAT SHOWS SAMSUNG'S DECISION TOCOPY THIS DESIGN.AND HERE IS ANOTHER SAMSUNG PHONE, THE<strong>21</strong>GALAXY S I9000.IT HAS ROWS OF ICONS AND SQUARES<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>WITH ROUNDED CORNERS AND IT HAS THE BOTTOM ROW OFICONS THAT NEVER CHANGES -- IT'S CALLED A DOCK --THAT IS OFFSET AGAINST A DIFFERENT BACKGROUND, JUSTLIKE THE D'305 DESIGN PATENT.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page47 of 274329<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>AND FINALLY, IN MAY <strong>20</strong>05, APPLE WASAWARDED THE D'889 PATENT, A PATENT THAT COVERS THETABLET DESIGN SHOWN IN THESE FIGURES.AND HERE IS THE GALAXY, SAMSUNG GALAXYTAB <strong>10</strong>.1 WHICH HAS THE SAME RECTANGULAR SHAPE WITHFOUR EVENLY ROUNDED CORNERS AND AN EDGE TO EDGETRANSPARENT FRONT SURFACE.OBVIOUSLY I CAN'T ANTICIPATE ALL OF THEARGUMENTS SAMSUNG IS GOING TO RAISE TO EXPLAIN WHATIT HAS DONE, AND YOU WILL HEAR FROM SAMSUNG'SLAWYER AS SOON AS I SIT DOWN -- WELL, AS SOON ASWE'RE DONE.BUT I DO KNOW ONE THING THAT THEY'REGOING TO SAY AND I WANT TO MENTION IT NOW.SAMSUNG IS GOING TO TELL YOU THAT APPLE'SDESIGNS ARE FUNCTIONAL, NOT ORNAMENTAL, AND THATEVERYONE WHO WANTS TO DESIGN A PHONE HAS TO DO ITIN THE WAY THAT APPLE HAS CHOSEN TO DO IT.I THINK OF THIS AS THEDEVIL-MADE-ME-DO-IT DEFENSE.FIRST, DON'T GET CONFUSED BY THE<strong>22</strong>LANGUAGE.JUST BECAUSE A PRODUCT HAS A FUNCTION,<strong>23</strong><strong>24</strong><strong>25</strong>JUST BECAUSE YOU DO SOMETHING WITH IT DOESN'T MEANTHAT THERE IS ONLY ONE WAY TO DESIGN IT.YOU'VE ALREADY SEEN, AND YOU'VE -- YOU'VE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page48 of 2743301ALREADY SEEN <strong>20</strong> DIFFERENT DESIGNS FOR IPHONES, CELL<strong>23</strong>PHONES.OBVIOUSLY THERE ARE MANY WAYS TO DO THAT.IT CANNOT BE TRUE THAT SAMSUNG HAD TO456789<strong>10</strong>COPY APPLE'S DESIGNS.THE NEXT THREE PATENTS ARE UTILITYPATENTS, AND THEY COVER USER INTERFACE DESIGNS THATHELP TO DEFINE A DISTINCTIVE WAY IN WHICH APPLE'STOUCH SCREEN RESPONDS TO INPUTS FROM THE USER.THE FIRST IS THE '381 PATENT. THE '381PATENT COVERS WHAT WE'VE BEEN CALLING THE BOUNCE<strong>11</strong>BACK FEATURE.EVERYONE WHO HAS EVER USED AN APPLE<strong>12</strong><strong>13</strong>DEVICE RECOGNIZES THAT WHEN THEY GET TO THE EDGE OFAN ELECTRONIC DOCUMENT, THE IMAGE GETS PULLED OUT<strong>14</strong>AND THEN BOUNCES BACK TO ITS BORDER.IT WORKS FOR<strong>15</strong><strong>16</strong><strong>17</strong>PICTURES, LISTS, WEB PAGES, AND OTHER TYPES OFELECTRONIC DOCUMENTS.WE WILL PROVE THAT SAMSUNG IS INFRINGING<strong>18</strong>CLAIM <strong>19</strong> OF THE '381 PATENT.CLAIM <strong>19</strong> SETS OUT IN<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>VERY PRECISE LANGUAGE THE USE OF A TOUCH SCREENDISPLAY TO SHOW WHEN SOMEONE HAS REACHED THE EDGEOF AN ELECTRONIC DOCUMENT BY SHOWING THE AREABEYOND THE EDGE OF THE DOCUMENT AND THEN HAVING THEDOCUMENT APPEAR TO BOUNCE BACK.UNFORTUNATELY, PATENTS TEND TO BE WRITTENIN TECHNICAL LANGUAGE, BUT YOU'RE GOING TO GET HELP


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page49 of 27433<strong>11</strong><strong>23</strong>456UNDERSTANDING THE TERMS FROM TWO DIFFERENT SOURCES.FIRST, AS SHE TOLD YOU YESTERDAY,JUDGE KOH HAS DEFINED SEVERAL OF THE TERMS IN THECLAIMS THAT YOU JUST SAW FOR YOU AND YOU'LL FINDTHOSE DEFINITIONS IN YOUR JURY BINDER.SECOND, WE'RE GOING TO CALL EXPERTS TO7WORK THROUGH THE CLAIMS WITH YOU.FOR THIS PATENT,8WE'RE GOING TO CALL DR. RAVIN BALAKRISHNAN.HE9<strong>10</strong>WILL EXPLAIN THAT THE WORD, FOR EXAMPLE, THAT THEWORD "TRANSLATE" IN THIS CLAIM MEANS "MOVE" IN<strong>11</strong>PLAIN ENGLISH.SO THIS CLAIM COVERS MOVING AN<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>ELECTRONIC DOCUMENT.LET ME SHOW YOU A VIDEO OF HOW THIS WORKSON THE IPHONE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>17</strong><strong>18</strong>MR. MCELHINNY:FEATURE IS FASCINATING.THE HISTORY OF THISI THINK I TOLD YOU ABOUT<strong>19</strong>THIS A MINUTE AGO.YOU'LL HEAR ABOUT THIS FROM<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>SCOTT FORSTALL, WHO IS THE HEAD OF THE OPERATINGSYSTEMS AT APPLE.BUT WHEN THEY WERE PLAYING WITH THIS, IFYOU DIDN'T DO THAT, IF IT JUST DIDN'T MOVE ANYMORE, YOU WOULD THINK THAT YOUR SCREEN HAD STUCK ORYOU WOULD THINK THAT YOUR COMPUTER -- THAT YOUR


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page50 of 274332<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>PHONE HAD BROKEN.SO THEY WANTED TO GIVE YOU A SIGN WHEREIT ENDS, PARTICULARLY IF YOU WERE SCROLLING THROUGHA LIST AND ALL OF A SUDDEN, IT COMES TO A DEADHALT, IT WASN'T A NATURAL REACTION.BUT IF YOU DON'T DO THAT AND THE SCREENDISAPPEARS OFF AND YOU'RE LEFT WITH JUST WHITESPACE, THEY HAD WHAT THEY CALLED ALOST-IN-THE-DESERT EFFECT BECAUSE YOU DIDN'T KNOWWHICH WAY THEN TO NAVIGATE.AND SO COMING UP WITH AN ATTRACTIVE --YOU SAW IT IN THE SURVEY, IT SAYS IT CAUGHTPEOPLE'S ATTENTION, A WAY TO SIGNIFY, TO SHOW THATYOU'VE COME TO THE END OF A LIST WAS A SIGNIFICANTIMPROVEMENT IN THIS TECHNOLOGY.AS IT TURNS OUT, SAMSUNG'S INTERNALDOCUMENTS ACTUALLY DISCUSS THIS FEATURE IN GREAT<strong>18</strong>DETAIL.LET'S SEE WHAT THEY SAY.<strong>19</strong>THIS IS EXHIBIT 46.IT'S ANOTHER SAMSUNG<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>REPORT SIMILAR TO THE ONES I SHOWED YOU EARLIER, ASERIES OF SIDE-BY-SIDE COMPARISONS BETWEEN THEIPHONE AND A SAMSUNG PHONE.PAGE 66 OF THIS REPORT MENTIONS THAT THEIPHONE, THIS TIME ON THE RIGHT, HAS A FEATURE,QUOTE, "WHERE IF A WEB PAGE IS DRAGGED TO THE EDGE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page51 of 274333<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>AND THE HAND IS RELEASED, A BOUNCING VISUAL EFFECTIS PROVIDED."ON THE OTHER HAND, TALKING ABOUT THEIROWN PHONE, ON THE LEFT THEY SAID IT'S PLAIN BECAUSEIT HAS NO SPECIAL EFFECTS.SO SAMSUNG'S DIRECTION OF IMPROVEMENT WASTO, QUOTE, "PROVIDE A FUN, VISUAL EFFECT WHENDRAGGING A WEB PAGE."SO WHAT FUN, VISUAL EFFECT DID SAMSUNGCHOOSE? LET'S LOOK AT THE VIDEO AGAIN. THIS ISTHE IPHONE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>14</strong>MR. MCELHINNY:AND THIS IS THE BOUNCE<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>FEATURE USING THE SAME PICTURE ON A SAMSUNG VIBRANTPHONE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>19</strong><strong>20</strong>MR. MCELHINNY:PATENT, THE '<strong>16</strong>3 PATENT.LET'S LOOK AT THE NEXT2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THE '<strong>16</strong>3 PATENT COVERS MANY WAYS IN WHICHA USER CAN USE A GESTURE TO ZOOM INTO A PICTURE ORA DOCUMENT AND THEN USE A SECOND GESTURE TO CENTEROR EXPAND THE IMAGE.IN THIS PATENT, WE'LL BE TALKING ABOUT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page52 of 2743341CLAIM 50.<strong>23</strong>456789<strong>10</strong><strong>11</strong>AGAIN, YOU CAN SEE THAT THE CLAIM TALKSABOUT USING A TOUCH SCREEN AND USING A FIRSTGESTURE -- IN THE CASE WE'RE TALKING ABOUT, THATFIRST GESTURE WILL BE WHAT'S CALLED A DOUBLE TAP --TO ENLARGE AND CENTER THE PICTURE AND THEN USING ASECOND GESTURE TO MOVE THE FOCUS TO A SECOND AREAOF THE PICTURE.THIS IS WHAT IT LOOKS LIKE ON THE IPHONE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>12</strong>MR. MCELHINNY:THERE'S THE FIRST<strong>13</strong><strong>14</strong>GESTURE, DOUBLE TAP.WEB PAGES, NEWSPAPERS.VERY USEFUL IF YOU'RE READINGIT MAKES IT EASY SO THAT<strong>15</strong><strong>16</strong><strong>17</strong>YOU DON'T HAVE TO ZOOM BACK OUT, FIND A NEWARTICLE, AND MOVE.IT'S -- AGAIN, I WANT TO GO BACK TO HOW<strong>18</strong><strong>19</strong>THESE PRODUCTS HAVE TO SELL THEMSELVES.TO BE INTUITIVE.THEY HAD<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>ONCE AGAIN, IN THIS LITIGATION, SAMSUNGHAS PRODUCED DOCUMENTS THAT INESCAPABLY SHOW THEYCOPIED IT.THIS IS ITEM 53 -- WE'RE STILL TALKINGABOUT EXHIBIT 44 THAT I SHOWED YOU EARLIER -- ANDTHE PROBLEM THAT'S IDENTIFIED IS THAT A SINGLE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page53 of 2743351DOUBLE TAP ONLY SUPPORTS ZOOM, BUT YOU COULD NOT<strong>23</strong>GET THE ZOOMED IN SCREEN TO MOVE.BACK OUT AGAIN TO MOVE INSIDE.YOU HAD TO GO456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>ON THE LEFT-HAND SIDE OF THIS CHART, THEYNOTE THAT THE IPHONE ALLOWS THE USER TO ZOOM INTO APORTION OF THE SCREEN WHICH THE SAMSUNG GALAXY S ION THE RIGHT DIDN'T.SO WHAT WAS THE SUGGESTED IMPROVEMENT?"DOUBLE TAP ZOOM IN/OUT FUNCTION NEEDS TO BESUPPLEMENTED."HERE'S ANOTHER SAMSUNG DOCUMENT THATADDRESSES ZOOMING. THIS ONE IS EXHIBIT 38. THISDOCUMENT ACTUALLY IS IMPORTANT FOR A COUPLE OFREASONS.I DO KNOW THAT IN THIS TRIAL, SAMSUNG IS<strong>16</strong>GOING TO SAY, "HEY, WE DIDN'T COPY.WE SIMPLY<strong>17</strong>BENCHMARKED.WE SIMPLY COMPARED OUR PRODUCTS TO<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>APPLE'S PRODUCTS AND EVERYBODY IN THE ELECTRONICSINDUSTRY BENCHMARKS."THEY'RE GOING TO SAY EVEN APPLEBENCHMARKS.BUT SAMSUNG'S DOCUMENTS SHOW US THATBENCHMARKING HAD A VERY SPECIAL MEANING AT SAMSUNG.HERE, AFTER VERY CAREFULLY COMPARING ITS PHONES TOTHE IPHONE, SAMSUNG ADOPTED THE FOLLOWING DESIGN


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page54 of 274336<strong>12</strong>3456AND RESEARCH RECOMMENDATION CONCERNING BROWSERZOOMING METHODS.IT SAYS "ADOPT DOUBLE TAP AS ASUPPLEMENTARY ZOOMING METHOD."IT SAYS, "THE USER EXPERIENCE OF THEIPHONE CAN BE USED AS A DESIGN BENCHMARK."7THAT'S NOT A COMPARISON.THAT IS A8DIRECTION.9<strong>10</strong><strong>11</strong>LET'S LOOK AT THE IPHONE AGAIN.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>12</strong>MR. MCELHINNY:AND NOW WE'LL LOOK AT THE<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>DOUBLE TAP TO ZOOM FEATURE ON A GALAXY -- ON ASAMSUNG GALAXY S II PHONE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)MR. MCELHINNY: THEN WE HAVE THE '9<strong>15</strong><strong>18</strong>PATENT.YOU HAVE TO GO BACK AND REMEMBER, TOUCH<strong>19</strong><strong>20</strong><strong>21</strong>SCREEN TECHNOLOGY ON THESE PHONES, A COMPREHENSIVETOUCH SCREEN SYSTEM WAS ENTIRELY NEW.SO THE TOUCH SCREEN HAD TO BE ABLE TO<strong>22</strong>TELL THE DIFFERENCE BETWEEN VARIOUS GESTURES.IT<strong>23</strong><strong>24</strong><strong>25</strong>HAD TO BE ABLE TO INTERPRET WHAT PEOPLE WERE DOINGWITH THEIR FINGERS ON THE SCREEN.THE '9<strong>15</strong> PATENT COVERS A UNIQUE FEATURE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page55 of 274337<strong>12</strong>34567THAT LETS THE DEVICE DISTINGUISH BETWEEN TWODIFFERENT GESTURES SO THAT THE DEVICE KNOWS WHENTHE USER WANTS TO SCROLL TO THE NEXT DOCUMENT ORSCROLL FASTER OR WHEN THE USER WANTS TO ZOOM IN ONTHE DOCUMENT IN FRONT OF IT.IN THIS PATENT WE'RE ASSERTING CLAIM 8.FORGIVE ME, BUT I THINK THIS CLAIM IS8ACTUALLY RELATIVELY EASY TO UNDERSTAND.IT TALKS9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>ABOUT RECEIVING A USER INPUT AND THEN DETERMININGWHETHER THE USER WANTS A SCROLL, WHICH WOULD BE ASINGLE INPUT ON THE TOUCH SENSITIVE DISPLAY, OR AGESTURE, WHICH IT WOULD BE CALLED IF THE USERTOUCHED AT TWO OR MORE POINTS.<strong>14</strong>LET ME SAY THAT IN ENGLISH.ONE FINGER<strong>15</strong>ON THE SCREEN GETS YOU A SCROLL.TWO OR MORE<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2FINGERS ON THE SCREEN GETS YOU A GESTURE THAT DOESSOMETHING DIFFERENT.THIS IS THE PATENTED FEATURE AS SHOWN ONTHE IPHONE. ONE FINGER, SCROLL. TWO FINGEREXPANDS THE PICTURE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>23</strong>MR. MCELHINNY:AND THIS IS THE SAME<strong>24</strong><strong>25</strong>FEATURE AS SHOWN ON THE SAMSUNG GALAXY S II PHONE.(WHEREUPON, A VIDEOTAPE WAS PLAYED IN


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page56 of 2743381OPEN COURT OFF THE RECORD.)<strong>23</strong>MR. MCELHINNY:GOING TO SAY ABOUT THIS?AGAIN, WHAT IS SAMSUNGAGAIN, I DON'T KNOW45EVERYTHING THEY'RE GOING TO SAY.HEAR FROM THEM.WE'LL HAVE TO6789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>BUT I DO KNOW THAT IN THIS CASE THEY HAVEDESCRIBED THESE INVENTIONS AS TRIVIAL.LET'S THINK ABOUT THAT FOR A MINUTE.FIRST, AND WE'LL ASK THEIR WITNESSES, IFTHESE WERE TRIVIAL, WHY DID THEY SHOW UP IN YOURCUSTOMER SURVEYS AND WHY DID YOU COPY THEM?BUT, TWO, THE REAL ANSWER IS MUCH,MUCH -- IT TIES TO WHAT I'M TALKING ABOUT ABOUT THEIMPORTANCE OF PEOPLE INTUITIVELY BEING ABLE TO USETHESE DEVICES.THERE ARE NO CLASSES ON HOW TO USE AN<strong>17</strong>IPAD.MY FOUR-YEAR-OLD GRANDDAUGHTER TAUGHT<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>HERSELF HOW TO USE AN IPAD BECAUSE IT JUST WORKSNATURALLY.WHEN YOU PUT YOUR FINGER ON THE SCREEN OFAN IPAD TO SCROLL A LIST, IT'S AS THOUGH YOU'REPUTTING YOUR FINGER THROUGH THE SCREEN AND ACTUALLYMOVING THE LIST ITSELF.WHEN YOU PUT YOUR FINGERS ON TO EITHEREXPAND OR CONTRACT A PICTURE, IT'S AS THOUGH YOU


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page57 of 2743391WERE ACTUALLY MANIPULATING THE PICTURE ITSELF.2THESE WERE INVENTIONS.THESE ARE3CRITICAL TO THE SUCCESS OF THESE PRODUCTS.THEY45HAD NEVER BEEN SEEN BEFORE.ON THEM.AND APPLE GOT PATENTS6789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>SO FAR, WE HAVE DISCUSSED DESIGN PATENTSAND UTILITY PATENTS AND YOU'RE THINKING I SHOULD BEDONE, BUT I HAVE ONE MORE GROUP THAT I HAVE TO TALKABOUT.YOU'RE ALSO GOING TO FIND THAT SAMSUNGHAS INFRINGED AND DILUTED WHAT THE LAW CALLS THETRADE DRESS OF CERTAIN APPLE PRODUCTS.JUDGE KOH DEFINED IT FOR US YESTERDAY IN<strong>14</strong>HER PRELIMINARY INSTRUCTIONS.IT'S JUST GENERALLY<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THE WAY A PERSON PRESENTS THEIR PRODUCT TO THEMARKETPLACE, EVEN WHEN THEY DON'T HAVE A SPECIFICPATENT, SO THAT THE MARKETPLACE RECOGNIZES THESOURCE OF THAT PRODUCT.WE HAVE ASSERTED SEVERAL CLAIMS RELATEDTO THE IPHONE TRADE DRESS AND IPAD TRADE DRESS.THESE ARE THE ELEMENTS OF THE TRADE DRESSTHAT ARE RELATED TO THE IPHONE.IT IS A RECTANGULAR PRODUCT WITH FOUREVENLY ROUNDED CORNERS; IT HAS A FLAT CLEAR SURFACECOVERING THE FRONT OF THE PRODUCT; IT HAS THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page58 of 274340<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>APPEARANCE OF A METALLIC BEZEL AROUND THE FLATCLEAR SURFACE; IT HAS A DISPLAY SCREEN UNDER THECLEAR SURFACE; UNDER THE CLEAR SURFACE, SUBSTANTIALBLACK BORDERS ABOVE AND BELOW THE DISPLAY SCREENAND NARROW BLACK BORDERS ON EITHER SIDE OF THESCREEN; WHEN THE DEVICE IS ON, IT HAS A ROW OFSMALL DOTS ON THE DISPLAY SCREEN; AND IT HAS AMATRIX OF COLORFUL SQUARE ICONS WITH ROUNDEDCORNERS; AND AT THE BOTTOM, A DOCK OF COLORFULSQUARE ICONS SET OFF FROM OTHER ICONS THAT DOES NOTCHANGE AS OTHER PAGES OF THE USER INTERFACE AREVIEWED.WHENEVER A CUSTOMER SEES AN ELECTRONICDEVICE WITH THESE CHARACTERISTICS, THEY THINK THEYARE SEEING AN APPLE PRODUCT.BUT ONCE AGAIN, SAMSUNG HAS SIMPLY<strong>17</strong>ADOPTED APPLE'S DISTINCTIVE WORK.THIS IS THE<strong>18</strong><strong>19</strong>GALAXY S 4G USING APPLE'S IPHONE TRADE DRESS.WE HAVE ALSO ASSERTED A CLAIM RELATED TO<strong>20</strong>THE IPAD TRADE DRESS.THAT TRADE DRESS INCLUDES A2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>RECTANGULAR PRODUCT WITH FOUR EVENLY ROUNDEDCORNERS; A FLAT CLEAR SURFACE COVERING THE FRONT OFTHE PRODUCT; THE APPEARANCE OF A METALLIC RIMAROUND THE FLAT CLEAR SURFACE; A DISPLAY SCREENUNDER THE CLEAR SURFACE; UNDER THE CLEAR SURFACE,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page59 of 27434<strong>11</strong><strong>23</strong>456789<strong>10</strong><strong>11</strong><strong>12</strong>SUBSTANTIAL NEUTRAL BORDERS ON ALL SIDES OF THEDISPLAY SCREEN; AND WHEN THE DEVICE IS ON, A MATRIXOF COLORFUL SQUARE ICONS WITH ROUNDED CORNERSWITHIN THE DISPLAY.WHENEVER A CUSTOMER SEES AN ELECTRONICDEVICE WITH THESE CHARACTERISTICS, THEY THINK THEYARE LOOKING AT AN APPLE PRODUCT.THIS, HOWEVER, IS A GALAXY, SAMSUNGGALAXY TAB <strong>10</strong>.1 USING EVERY ELEMENT OF APPLE'SDISTINCTIVE IPAD TRADE DRESS.YOU WILL HEAR THAT APPLE DID NOT SITQUIETLY BY WHEN SAMSUNG STARTED SELLING ITS<strong>13</strong><strong>14</strong>INFRINGING PRODUCTS.TO COME OUT --WHEN THESE PRODUCTS STARTED<strong>15</strong><strong>16</strong>REMEMBER, WE ARE A LARGE CUSTOMER.WHEN THESE PRODUCTS CAME OUT, APPLE MET WITHAND<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>SAMSUNG, AND YOU'LL HEAR ABOUT THIS, ON SEVERALOCCASIONS TO POINT OUT THAT SAMSUNG WAS ACTINGILLEGALLY AND TO DEMAND THAT SAMSUNG DEVELOP ITSOWN DESIGNS AND ITS OWN USER INTERFACE.THAT IS, YOU CAN AND WILL SEE THESEMEETINGS HAD NO POSITIVE EFFECT ON SAMSUNG.AT THE CONCLUSION OF THIS TRIAL, WE'REGOING TO ASK YOU TO FIND THAT SAMSUNG HAS INFRINGEDOUR DESIGN PATENTS, INFRINGED OUR UTILITY PATENTS,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page60 of 274342<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>AND INFRINGED AND DILUTED OUR TRADE DRESS.THEN, AS A SEPARATE QUESTION, WE AREGOING TO ASK YOU TO FIND THAT SAMSUNG'SINFRINGEMENT WAS WHAT THE JUDGE WILL DEFINE FOR YOUAS WILLFUL.THE EVIDENCE WILL BE THAT EVEN THOUGHSAMSUNG KNEW WE HAD THESE PATENTS, IT FAILED TOTAKE REASONABLE STEPS TO MAKE SURE THAT IT DID NOTINFRINGE.WE ARE ABOUT TO START THIS TRIAL BECAUSESAMSUNG REFUSES TO STOP USING APPLE'S INTELLECTUALPROPERTY.UNDER U.S. LAW, A PERSON WHO INFRINGES APATENT HAS TO PAY DAMAGES TO MAKE THE PATENT OWNER<strong>15</strong>WHOLE.THESE DAMAGES CAN INCLUDE THE PROFITS THAT<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>SAMSUNG MADE USING APPLE'S DESIGNS, THE PROFITSAPPLE LOST BECAUSE SAMSUNG USED ITS UTILITYPATENTS, WHAT THE LAW CALLS A REASONABLE ROYALTY,OR SOME COMBINATION OF THREE.NOW, I'LL BE HONEST WITH YOU THROUGHOUTTHE ENTIRE TRIAL, BUT I'LL START RIGHT NOW.ACTUALLY, I STARTED A LITTLE WHILE EARLIER, BUTI'LL START RIGHT NOW.THERE ARE PEOPLE, PEOPLE WHO COMMONLY SAY<strong>25</strong>TO APPLE, "WE DON'T GET IT.YOU'RE A VERY


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page61 of 2743431SUCCESSFUL COMPANY.YOU'RE SELLING A LOT OF<strong>23</strong>45678PRODUCTS. YOU'RE MAKING A LOT OF MONEY. WHAT DOYOU REALLY CARE IF SOMEBODY IS USING THESE DESIGNS?WHY DO YOU CARE ABOUT THAT?"TO PUT IT QUITE BLUNTLY, PEOPLE SAY, "WHYARE YOU MAKING A FEDERAL CASE OUT OF IT?"AND YOU WILL HEAR THE EVIDENCE, YOU WILLHEAR THE ANSWERS TO THOSE QUESTIONS FROM THE PEOPLE9WHO WORKED ON THESE DESIGNS.AND THERE'S TWO.<strong>10</strong>FIRST, THE EVIDENCE WILL SHOW YOU EXACTLY<strong>11</strong>WHAT I SAID:SAMSUNG HAS TAKEN OUR PROPERTY.<strong>12</strong><strong>13</strong>SOME PROPERTY IS PHYSICAL, LIKE A CAR.WHEN SOMEBODY TAKES YOUR CAR, THERE'S NO QUESTION<strong>14</strong>THAT YOU USE IT.IT DOESN'T MATTER HOW MUCH MONEY<strong>15</strong><strong>16</strong><strong>17</strong>YOU MAKE OR HOW SUCCESSFUL YOU ARE, YOU DON'T LAUGHTHAT OFF.SOME PROPERTY IS ART, LIKE THE DESIGNS OF<strong>18</strong>THESE PRODUCTS.AND AGAIN, I'LL TELL YOU THAT<strong>19</strong><strong>20</strong>2<strong>12</strong>2ARTISTS DON'T LAUGH THAT OFF WHEN PEOPLE STEALTHEIR DESIGNS.AND SOME PRODUCTS, SOME INVENTIONS, ARENOT PHYSICAL. THEY'RE SOFTWARE. THEY'RE THE<strong>23</strong>DIRECTIONS THAT MAKE PRODUCTS WORK.THEY'RE CLEVER<strong>24</strong><strong>25</strong>IDEAS THAT END UP MAKING PRODUCTS SUCCESSFUL INFIELDS WHERE OTHER PRODUCTS HAVE NOT BEEN


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page62 of 274344<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>SUCCESSFUL.AND IT DOES NOT MATTER WHETHER THEPROPERTY IS PHYSICAL OR ART, SOFTWARE OR AN IDEA.WE ALL KNOW, AND OUR WITNESSES WILL TELL YOU THEYFEEL THIS WAY, PEOPLE SHOULD NOT USE WHAT YOUINVENTED WITHOUT PERMISSION.BUT IN ADDITION, YOU WILL ALSO HEAR THATSINCE SAMSUNG INTRODUCED THE GALAXY VIBRANT IN<strong>20</strong><strong>10</strong>, SAMSUNG HAS SOLD OVER <strong>22</strong> MILLION INFRINGINGPHONES AND TABLETS IN THE UNITED STATES, PHONES ANDTABLETS THAT ARE USING APPLE'S INVENTIONS.SAMSUNG'S SALES HAVE TAKEN SALES AWAYFROM APPLE AND THEY HAVE GENERATED MORE THAN $2BILLION WORTH OF PROFIT FOR SAMSUNG, PROFIT, AS THEEVIDENCE WILL SHOW, THAT THEY MADE USING OURINTELLECTUAL PROPERTY.AT THE END OF THIS TRIAL, WE WILL ASK YOUTO AWARD TO APPLE THE DAMAGES TO WHICH IT ISENTITLED UNDER THE LAW.SAMSUNG WILL TELL YOU THAT THEY DON'T --THAT THEY SHOULDN'T HAVE TO PAY BECAUSE, INADDITION TO THE OTHER THINGS I MENTIONED, THEY'REGOING TO SAY IN EVERY SINGLE CASE, IN THE CASE OFEVERY SINGLE ONE OF THESE PATENTS, THE U.S. PATENTAND TRADEMARK OFFICE MADE A MISTAKE AND ISSUED TO


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page63 of 274345<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>APPLE A PATENT THAT SHOULDN'T HAVE ISSUED.THEY WILL SAY OUR DESIGNS ARE FUNCTIONAL;THEY WILL SAY THEY CAN'T UNDERSTAND SOME OF OURPATENTS; THEY'LL SAY THAT SOME OF OUR INVENTIONSWERE OBVIOUS.BUT THEY WILL CONCLUDE IN EVERY CASE THATTHE ISSUANCE OF THIS PATENT WAS A MISTAKE.YOU WILL HEAR CONTRARY EVIDENCE, AND ATTHE END OF THE TRIAL, WE DON'T THINK YOU WILLREJECT THE DECISIONS THAT WERE MADE BY THE PATENTAND TRADEMARK OFFICE.SO, AT THE END, WE'LL ASK YOU TO FINDTHAT THERE WAS INFRINGEMENT AND WE WILL ASK YOU TOAWARD US DAMAGES.WHAT NOW SEEMS LIKE THREE YEARS AGO WHENI STARTED TALKING TO YOU, I TOLD YOU THAT THEREWERE TWO QUESTIONS.<strong>18</strong>NOW I'M GOING TO MOVE -- NO.I TOLD YOU<strong>19</strong><strong>20</strong>2<strong>12</strong>2THAT THERE WERE TWO QUESTIONS, AND THE FIRSTQUESTION IS SIMPLY, HOW DID SAMSUNG GET FROM HEREIN <strong>20</strong>06 TO HERE IN <strong>20</strong><strong>11</strong>?I'VE SHOWN YOU SOME OF THE EVIDENCE THAT<strong>23</strong><strong>24</strong>WILL ANSWER THAT QUESTION.YOU WILL HEAR MORE.OVER THE NEXT FEW WEEKS<strong>25</strong>BUT THE CASE DIDN'T END THERE BECAUSE, AS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page64 of 274346<strong>12</strong>34YOU NOW KNOW, WHEN APPLE FILED THIS LAWSUIT,SAMSUNG FILED ITS OWN PATENT INFRINGEMENT CASEAGAINST APPLE.SO THAT BRINGS US TO WHAT ACTUALLY IS THE5SECOND QUESTION:WHEN DID SAMSUNG FIRST ACCUSE6789<strong>10</strong>APPLE OF INFRINGING SAMSUNG'S PATENTS?MY FRIEND BILL LEE IS GOING TO ANSWERTHAT QUESTION.THE COURT: ALL RIGHT. THE TIME IS NOW<strong>10</strong>:29.<strong>11</strong><strong>12</strong>LET'S TAKE A <strong>15</strong>-MINUTE BIO BREAK.AGAIN, PLEASE KEEP AN OPEN MIND.OKAY?DON'T<strong>13</strong><strong>14</strong>DISCUSS THE CASE WITH ANYONE.RESEARCH.PLEASE DON'T DO ANY<strong>15</strong>OKAY.THANK YOU.<strong>16</strong><strong>17</strong><strong>18</strong>(WHEREUPON, A RECESS WAS TAKEN.)(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD OUT OF THE PRESENCE OF THE JURY:)<strong>19</strong>MR. VERHOEVEN:YOUR HONOR, ONE<strong>20</strong>HOUSEKEEPING MATTER REALLY BRIEFLY?<strong>21</strong>THE COURT:YES.<strong>22</strong>MR. VERHOEVEN:I DIDN'T KNOW EXACTLY<strong>23</strong><strong>24</strong><strong>25</strong>WHAT MR. MCELHINNY WAS GOING TO SAY ON HIS SLIDES,YOUR HONOR, DURING OPENING.BUT IF YOU TURN TO SLIDE <strong>24</strong> -- I DON'T


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page65 of 274347<strong>12</strong>3456KNOW IF WE CAN PUT THAT UP -- <strong>24</strong>, PLEASE -- YOURHONOR, THIS IS THE F700.CAN WE GO TO <strong>23</strong>?WHAT MR. MCELHINNY SAID, YOUR HONOR, TOTHE JURY WAS THIS IS WHAT THE SAMSUNG PHONES LOOKEDLIKE BEFORE THE IPHONE WAS ANNOUNCED.7THE COURT:WE'VE ALREADY RULED -- I'VE89<strong>10</strong>ALREADY RULED ON MULTIPLE OBJECTIONS AS TO ALL OFTHESE SLIDES, SO IF THIS IS NOT SOMETHING NEW, I'MGOING TO ASK THAT WE MOVE ON.<strong>11</strong>MR. VERHOEVEN:IT'S A STATEMENT THAT WAS<strong>12</strong><strong>13</strong>MADE, YOUR HONOR.LODGE AN OBJECTION.I JUST WANT, FOR THE RECORD, TO<strong>14</strong>THE COURT: OKAY, GO AHEAD. WHAT IS IT?<strong>15</strong>MR. VERHOEVEN:HE SAID, "THIS CHART<strong>16</strong>SHOWS WHAT SAMSUNG'S PHONES LOOKED LIKE BEFORE THE<strong>17</strong>IPHONE.THERE'S A PHONE IN THERE THAT LOOKS LIKE<strong>18</strong><strong>19</strong>THE PALM, AND SEE THE ONE THAT LOOKS LIKE THEBLACKBERRY?"<strong>20</strong>AND THEN HE WENT TO SLIDE <strong>24</strong>."THIS2<strong>12</strong>2CHART SHOWS THE PHONES SAMSUNG INTRODUCED RIGHTAFTER THE IPHONE CAME OUT," AND HE GOES TO THIS<strong>23</strong>SLIDE AND SHOWS THE F700."THE ONE THAT IS CALLED<strong>24</strong><strong>25</strong>AN F700 IS WHAT'S CALLED A SLIDER PHONE."AND THE SUGGESTION HE MADE TO THE JURY,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page66 of 274348<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>YOUR HONOR, IS THAT THE F700 -- THAT SAMSUNG COPIEDTHE IPHONE WITH THE F700.THAT WAS MADE -- THAT WAS STATED TO THEJURY, I READ IT, YOUR HONOR.AND THE F700 IS THE PHONE THAT WASRELEASED BASED ON THE DEVELOPMENT DOCUMENTS YOURHONOR EXCLUDED US FROM USING.SO I SUBMIT HE'S OPENED THE DOOR NOW.HE'S ACCUSED THIS PHONE OF COPYING THE IPHONE INTHIS SLIDE, YOUR HONOR.AND THE DOCUMENTS THAT, THAT SHOW THEDEVELOPMENT OF THIS VERY PHONE, THE F700, ARE THOSEDOCUMENTS THAT PREDATE THE IPHONE THAT SHOW THATEXACT SAME FRONT FACE, YOUR HONOR.SO I WOULD SUBMIT HE'S OPENED THIS DOORAND WE HAVE TO BE ABLE TO REBUT IT.MR. MCELHINNY: MAY I?THAT'S A NICE TRY, BUT WHAT I SAID WASTHESE WERE THE PHONES THAT WERE RELEASED AFTER THEIPHONE.I DIDN'T ACCUSE ANY OF THOSE BECAUSE ISAID THEN WE GOT THE ONE, THE S900, THE NEXT SLIDE,WHICH I SAID WAS THE IPHONE CLONE.THAT'S WHERE WE STARTED ACCUSING THEM OFINFRINGEMENT.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page67 of 274349<strong>12</strong>IF YOU GO BACK AGAIN -- WE HAVEN'TACCUSED -- IF YOU GO BACK ONE, PLEASE.3NONE OF THOSE ARE INFRINGING.WE SAID45THEY CAME OUT AFTER AND THEN WE GOT TO THEINFRINGING PHONES.6MR. VERHOEVEN:THE CLEAR IMPLICATION TO789THE JURY, IF WE GO BACK TO SLIDE -- GO BACK,PLEASE, TO THE PREVIOUS SLIDE, <strong>23</strong>.THE TIMELINE OF SAMSUNG PHONES BEFORE THE<strong>10</strong><strong>11</strong>SMARTPHONE.PHONES.THEY SHOW A BUNCH OF DIFFERENT LOOKING<strong>12</strong><strong>13</strong>NEXT SLIDE, PLEASE, <strong>24</strong>.TIMELINE AFTER, THEY ALL HAVE THESE BIG<strong>14</strong>SCREENS.<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>THE F700, YOUR HONOR, WAS DEVELOPED --THE ONE THAT LOOKS THE MOST LIKE THIS PHONE, YOURHONOR, WAS DEVELOPED BEFORE THE IPHONE WAS EVERANNOUNCED AND WE SHOULD BE ABLE -- IN FAIRNESS --THE COURT: ALL RIGHT. I'VE ALREADYRULED ON THIS OBJECTION.<strong>21</strong>MR. VERHOEVEN:OKAY.<strong>22</strong>THE COURT:YOU'VE MADE YOUR RECORD AND<strong>23</strong>THE OBJECTION IS OVERRULED.<strong>24</strong><strong>25</strong>YOUR HONOR.MR. JACOBS:QUICK HOUSEKEEPING MATTER,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page68 of 274350<strong>12</strong>THE COURT:MR. JACOBS:YES.WE HAVE THE -- I THINK YOU34567NOTICED, BUT JUST FOR THE RECORD, THE DESIGN PATENTCLAIM CONSTRUCTIONS WERE AGREED UPON BY THE PARTIESAND SO THEY'RE READY TO GO IN THE JUROR NOTEBOOKS.AND I'M LOOKING AT THE JURY NOTEBOOK ANDI SEE THE TABLE OF CONTENTS SHOULD BE ADJUSTED,8TOO.WE'LL MEET AND CONFER WITH THE OTHER SIDE AND9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>GET A CHANGED TABLE OF CONTENTS FOR THAT AS WELL.THE COURT: ALL RIGHT. WELL, WHY DON'TWE -- AFTER ALL OF THE OPENINGS, WE CAN JUST PLACETHIS ON THEIR CHAIRS SO THEY CAN PUT IT IN THEIROWN BOOKS.I DON'T WANT ANYONE TOUCHING THE JURYNOTEBOOKS BECAUSE THEY MAY HAVE ALREADY STARTEDTAKING NOTES AND IT WOULDN'T BE APPROPRIATE FORANYONE AT THIS TIME TO SEE THAT.<strong>18</strong>ALL RIGHT.THERE WAS SO MUCH MOVING<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3AROUND, I'M GOING TO ASK, I THINK THERE MUST HAVEBEEN SIX OR SEVEN QUINN PEOPLE GOING IN AND OUT, INAND OUT.CAN I ASK, IF YOU NEED TO GO OUT, CAN YOUSTEP OUT NOW AND JUST NOT COME IN UNTIL THE OPENING<strong>24</strong>IS DONE?BECAUSE IT'S VERY DISRUPTIVE, MULTIPLE<strong>25</strong>PEOPLE GOING IN AND OUT OF THE COURTROOM.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page69 of 27435<strong>11</strong><strong>23</strong>4567I'M GOING TO MAKE THE SAME REQUEST OF THEAPPLE ATTORNEYS, WHEN SAMSUNG IS MAKING THEIROPENING, WOULD YOU PLEASE NOT HAVE PEOPLE WALKINGAROUND AND TALKING TO EACH OTHER, JUST OUT OFRESPECT FOR EACH OTHER'S OPENING.IF ANYONE ON YOUR TEAM NEEDS TO STEP OUT,PLEASE DO IT NOW, AND DON'T COME IN UNTIL THEY'RE89DONE.OKAY?SAME FOR, I KNOW YOU HAD A COUPLE OF GUYS<strong>10</strong>COMING IN AND OUT, IN AND OUT.CAN YOU JUST LET<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>THEM KNOW THAT WHEN THEY'RE IN OPENING STATEMENT,PLEASE NOT DO THAT.IF SOMEONE NEEDS TO COME IN, JUST HAVETHEM COME IN RIGHT NOW AND PASS WHATEVER NOTE ORTHUMB DRIVE OR ANYTHING, JUST HAVE THEM COME INRIGHT NOW.<strong>17</strong>MR. VERHOEVEN:OUR PARALLEL IS IN THERE.<strong>18</strong><strong>19</strong>THE COURT: ALL RIGHT. THEN WHY DON'T WEWAIT UNTIL SHE COMES OUT TO START THE OPENINGS?<strong>20</strong>MR. VERHOEVEN:I'M NOT SURE WHERE SHE2<strong>12</strong><strong>22</strong>3IS, YOUR HONOR, SO IT MIGHT BE POSSIBLE THAT SHEMIGHT WALK IN DURING THE OPENING.CAN SOMEBODY GO OUT THERE?<strong>24</strong>THE COURT:IF ANYONE IN THAT ROOM?<strong>25</strong>BECAUSE I WANT TO BE ABLE TO LET THEM COME OUT.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page70 of 27435<strong>21</strong>MR. VERHOEVEN:NO, THEY'RE NOT.<strong>23</strong>45THE COURT: OKAY. SO WHOEVER YOU NEED TOCOME IN AND OUT, JUST HAVE THEM DO IT RIGHT NOW,PLEASE.DO YOU NEED ANYONE ELSE TO COME IN?6MR. VERHOEVEN:WE DO NOT, YOUR HONOR.7THE COURT:IF YOU CAN LET THEM KNOW,89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>THERE HAVE BEEN A LOT OF PEOPLE COMING AND OUT, ANDI'VE BEEN VERY LENIENT, BUT IT DOES GET VERYDISRUPTIVE, ESPECIALLY WITH THIS MANY PEOPLE COMINGIN AND OUT.ALL RIGHT. ARE WE READY TO START? YOUHAVE USED ONE HOUR AND SIX MINUTES. YOU HAVE <strong>24</strong>MINUTES LEFT.<strong>15</strong>ALL RIGHT.BRING IN THE JURY, PLEASE.<strong>16</strong>MR. MCELHINNY:YOUR HONOR, WE THINK YOU<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>MAY HAVE DONE A MATHEMATICAL -- WE THINK WE HAVETEN MINUTES MORE THAN THAT.THE COURT: NO. IT'S 9:33 TO <strong>10</strong>:29.MR. MCELHINNY: RIGHT. THAT WOULD BE 342<strong>12</strong>2MINUTES, YOUR HONOR.THE COURT:I'M SORRY.OH, YOU'RE RIGHT.<strong>23</strong><strong>24</strong>(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD IN THE PRESENCE OF THE JURY:)<strong>25</strong>THE CLERK:THERE'S ONE STILL IN THE REST


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page71 of 2743531ROOM.2THE COURT:OKAY.345(PAUSE IN PROCEEDINGS.)THE COURT: ALL RIGHT. GO AHEAD, PLEASE.IT IS NOW <strong>10</strong>:52.6MR. LEE:YOUR HONOR, MIGHT I ASK FOR A78TEN MINUTE WARNING WHEN I HAVE TEN MINUTES LEFT OFMY TIME?9<strong>10</strong>THE COURT:MR. LEE:OKAY.THANK YOU.<strong>11</strong><strong>12</strong>(WHEREUPON, MR. LEE GAVE HIS OPENINGSTATEMENT ON BEHALF OF APPLE.)<strong>13</strong>MR. LEE:GOOD MORNING, LADIES AND<strong>14</strong><strong>15</strong><strong>16</strong>GENTLEMEN.BILL LEE.AS YOU KNOW FROM YESTERDAY, MY NAME ISMR. MCELHINNY HAS JUST DISCUSSED WITH YOU<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THE EVIDENCE THAT WILL DEMONSTRATE THAT SAMSUNG HASINTENTIONALLY COPIED APPLE'S INNOVATIONS ANDINVENTIONS.BUT AS HER HONOR EXPLAINED TO YOUYESTERDAY LATE IN THE DAY, SAMSUNG HAS ALREADYASSERTED FIVE PATENTS AGAINST APPLE.IN THIS PORTION OF THE OPENING, WHICHI'LL GET DONE IN THE 30 MINUTES OR SO THAT I HAVE,I'M GOING TO DISCUSS THOSE CLAIMS BY SAMSUNG


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page72 of 274354<strong>12</strong>345AGAINST APPLE.AND AS WE REVIEW THE EVIDENCE, THEEVIDENCE THAT GOES TO THESE CLAIMS, I'D LIKE TO ASKYOU TO KEEP IN MIND THE QUESTION, THE SECONDQUESTION THAT MR. MCELHINNY ASKED OF YOU, AND THAT6IS THIS:WHEN DID SAMSUNG FIRST ACCUSE APPLE OF789<strong>10</strong><strong>11</strong>INFRINGING ITS PATENTS?THE ANSWER, THE EVIDENCE WILLDEMONSTRATE, IS THAT SAMSUNG NEVER SAID A WORDABOUT THESE PATENTS UNTIL APPLE, AS MR. MCELHINNYTOLD YOU, WENT TO SAMSUNG, ITS BUSINESS PARTNER,<strong>12</strong><strong>13</strong>AND SAID, "STOP COPYING."PATENTS ASSERTED.AND ONLY THEN WERE THESE<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>NOW, I'M GOING TO COME BACK TO THATQUESTION AT THE END OF MY OPENING.BUT NOW THAT SAMSUNG HAS SUED, NOW THATSAMSUNG HAS BROUGHT THESE PATENTS AGAINST APPLE,LET'S TAKE A LOOK AT THE PATENTS THEMSELVES.THE SLIDE ON THE SCREEN RIGHT NOW HASINFORMATION ON EACH OF THE FIVE ASSERTED PATENTS.2<strong>12</strong><strong>22</strong>3THERE'S A LOT OF INFORMATION THERE.INFORMATION THAT JUST SUMMARIZES WHAT'S IN YOURJUROR NOTEBOOKS.IT'S<strong>24</strong><strong>25</strong>FOR EACH PATENT YOU CAN SEE WHEN SAMSUNGFILED THEIR ORIGINAL PATENT APPLICATION IN KOREA,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page73 of 274355<strong>12</strong>3456789<strong>10</strong><strong>11</strong>WHEN IT FILED ITS UNITED STATES APPLICATION, ANDWHEN THE UNITED STATES PATENTS WERE ISSUED.NOW, YOU KNOW THAT SAMSUNG IS A KOREANCOMPANY AND IT NATURALLY FILED ITS PATENTS FIRST INKOREA, AND THEN IT LATER FILED ITS PATENTS IN THEUNITED STATES.NOW, WHAT YOU CAN'T SEE FROM THE CHARTTHAT'S ON THE SCREEN BEFORE YOU NOW IS EVERY KOREANAPPLICATION, EVERY ONE OF THESE INVENTIONS WASFILED BEFORE THE END OF AUGUST <strong>20</strong>05.NOW, THE EVIDENCE WILL DEMONSTRATE THAT<strong>12</strong>TECHNOLOGY MOVES QUICKLY.LIVING HERE IN NORTHERN<strong>13</strong><strong>14</strong><strong>15</strong>CALIFORNIA, YOU KNOW THAT WHAT IS TODAY'STECHNOLOGY MAY TOMORROW BE OLD NEWS.WELL, THESE PATENTS, AS YOU WILL LEARN,<strong>16</strong>WERE FILED SEVEN YEARS AGO.AND IN THIS PARTICULAR<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>CASE, THEY WERE FILED ON OLDER TECHNOLOGIES USED INPHONES BEFORE THE IPHONE REVOLUTIONIZED THE MARKET.SO WHAT WILL THE EVIDENCE SAY ABOUT THESEPATENTS?YOU WILL LEARN THESE PATENTS DESCRIBEOLDER TECHNOLOGIES THAT APPLE, APPLE'S ACCUSEDPRODUCTS, THE IPAD, THE IPOD TOUCH, THE IPHONE, DONOT USE.YOU WILL LEARN THAT THERE IS NO EVIDENCE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page74 of 274356<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>OF COPYING BY APPLE OF THESE PATENTS OR THESEFEATURES.IN FACT, YOU WILL HEAR NO EVIDENCE THATANYONE AT APPLE EVEN KNEW ABOUT THESE PATENTS ATTHE TIME THAT THEY WERE SITTING DOWN TO DESIGN THEIPAD AND THE IPHONE.YOU WILL NOT SEE ANY DOCUMENTS LIKEMR. MCELHINNY JUST SHOWED YOU COMPARING THE IPHONEWITH THE SAMSUNG PRODUCT AND SUGGESTING THAT IT BECOPIED.YOU WILL SEE NO APPLE DOCUMENTS SAYING,LIKE THE ONE EXHIBIT SHOWN, "EASY TO COPY."YOU WILL ALSO LEARN FROM THE EVIDENCETHAT THESE INVENTIONS ARE NOT NEW AND IMPORTANT.IN FACT, LADIES AND GENTLEMEN, YOU WILLLEARN THAT IN AT LEAST TWO OF THE CASES, SAMSUNGITSELF DOES NOT EVEN USE THESE PATENTS IN THEIR OWNPRODUCTS TODAY.NOW, I'M GOING TO PUT THE SAMSUNGPRODUCTS INTO TWO BUCKETS FOR YOU, OR TWO GROUPS.THE FIRST ARE THE '941 AND '5<strong>16</strong>, WHICHARE AT THE TOP OF THE CHART BEFORE YOU.SAMSUNG WILL TELL YOU THAT THESE AREPATENTS CRUCIAL FOR MODERN PHONES, THAT PHONES WILLNOT WORK WITHOUT THEM, AND SAMSUNG IS GOING TO


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page75 of 274357<strong>12</strong>3456REQUEST FROM YOU DAMAGES ON THESE TWO PATENTS THATARE TEN TIMES MORE THAN THEIR THREE OTHER PATENTS.SO WHAT WILL THE EVIDENCE SHOW?WELL, BOTH OF THESE PATENTS ARE -- RELATETO SOMETHING CALLED A STANDARD.WHAT WILL THE EVIDENCE SHOW IS THE7STANDARD?SOME OF YOU MIGHT BE FAMILIAR WITH89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>STANDARDS BASED UPON THE INFORMATION YOU GAVE US HEHAD WHY.BUT A STANDARD IS A SET OF TECHNICALRULES THAT ARE DEVELOPED IN A COLLABORATIVE PROCESSTHAT INCLUDES MANY COMPANIES AND OTHERPARTICIPANTS.AND STANDARD SETTING ORGANIZATIONS HAVE<strong>15</strong>RULES.THEY HAVE RULES THAT ARE DESIGNED TO MAKE<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3SURE THAT COMPANIES THAT WORK TOGETHER DO SO FAIRLYAND SQUARELY AND THAT THE PRODUCTS THAT RESULTBENEFIT THE PUBLIC AT LARGE AND ALL OF THEPARTICIPANTS.HERE'S A REALLY SIMPLE EXAMPLE OF ASTANDARD THAT IS FROM A LOWER TECHNOLOGY TIME.IT IS AN ELECTRICAL OUTLET IN A WALL.THERE IS A STANDARD THAT SAYS, IN AMERICA, OUR<strong>24</strong>OUTLETS HAVE A PARTICULAR SIZE AND SHAPE.BECAUSE<strong>25</strong>WE HAVE THIS STANDARD, I CAN PLUG IN A LIGHT, A


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page76 of 274358<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong>TELEVISION, A MICROWAVE, ALL INTO THE SAME OUTLETBECAUSE THERE'S A STANDARD.NOW, IN WIRELESS COMMUNICATIONS THAT WEBEGAN TALKING TO YOU ABOUT YESTERDAY AND WE'REGOING TO TALK TO YOU ABOUT IN THE NEXT COUPLE OFWEEKS, THERE ARE STANDARDS, TOO, STANDARDS THATALLOW PHONES TO CONNECT TO ONE ANOTHER, STANDARDSTHAT ALLOW PHONES TO CONNECT OVER A WIRELESSNETWORK.SO WHO SETS THESE STANDARDS?THE EVIDENCE WILL PROVE THAT ONE STANDARDORGANIZATION IS SOMETHING CALLED ETSI, THE EUROPEAN<strong>13</strong>TELECOMMUNICATIONS STANDARDS INSTITUTE.IT'S A BIG<strong>14</strong>DEAL STANDARDS BODY.IT HELPED DEVELOP SOME OF THE<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>MOST POPULAR STANDARDS FOR WIRELESS COMMUNICATIONSIN THE WORLD.SAMSUNG IS A MEMBER, AND HAS BEEN.APPLE IS A MEMBER.MOST IMPORTANTLY, THE EVIDENCE WILLESTABLISH THAT THE MEMBERS AGREE TO A SET OF RULES,RULES THAT THEY WILL ALL LIVE BY, RULES THAT THEYWILL ABIDE BY, RULES THAT ARE DESIGNED TO ENSURETHAT PEOPLE ACT FAIRLY AND SQUARELY.NOW, ETSI HELPED DEVELOP A STANDARD YOU<strong>25</strong>WILL LEARN CALLED UMTS.UMTS IS SOMETIMES REFERRED


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page77 of 274359<strong>12</strong>TO, AND YOU MAY HAVE SEEN IT, AS 3GPP.PURPOSES, THEY ARE CLOSE TO THE SAME.FOR OUR345TOGETHER.PROPOSALS.ENGINEERS FROM DIFFERENT COMPANIES CAMETHEY DISCUSSED DIFFERENT TECHNICALTHEY DECIDED WHAT TO INCLUDE IN THE6789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>STANDARD, WHAT WAS GOING TO BE THEIR EQUIVALENT OFTHE SOCKET.AND THE GOAL WAS TO COME UP WITH ASTANDARD THAT EVERYBODY COULD USE TOGETHER AND ITWOULD PROMOTE COMPETITION.NOW, SAMSUNG CLAIMS THAT THE TWO PATENTS,THE '941 AND THE '5<strong>16</strong>, ARE ESSENTIAL TO USING UMTS.SAMSUNG IS GOING TO TELL YOU IN JUST A FEW MINUTESTHAT IF YOU USE UMTS, YOU USE THESE PATENTS AND YOUINFRINGE.WELL, WHAT'S THE EVIDENCE GOING TO SHOWYOU ABOUT THIS ARGUMENT?FIRST, THE EVIDENCE IS GOING TO SHOW THAT"DECLARED ESSENTIAL" MEANS SIMPLY THAT SAMSUNG HASSAID SO.THE EVIDENCE WILL ESTABLISH THAT NO ONE,NOT ETSI, NOT ANYONE ELSE, HAS EVER DECIDED THATTHAT'S, IN FACT, TRUE.YOU WILL BE THE FIRST PEOPLE TO DECIDEWHETHER SAMSUNG'S STATEMENT THAT ITS PATENTS WERE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page78 of 274360<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>ESSENTIAL IS TRUE.WE WILL CALL PROFESSORS EDWARD KNIGHTLYFROM RICE AND PROFESSOR HYONG KIM FROM CARNEGIEMELLON UNIVERSITY, TWO VERY WELL KNOWN ANDREPUTABLE COMPUTER SCIENTISTS AND ENGINEERS, ANDTHEY WILL EXPLAIN TO YOU THAT THEY HAVE LOOKED ATSAMSUNG'S PATENTS AND THEY ARE, IN FACT, NOTESSENTIAL TO UMTS, THAT, IN FACT, APPLE DOES NOTUSE THEM.BUT SECOND, YOU WILL ALSO LEARN THAT THEENTIRE UMTS STANDARD IS THOUSANDS OF PAGES LONG.IF I HAD IT IN THIS COURTROOM, IT WOULD GO FROMHERE TO THAT WALL AND PROBABLY BACK AGAIN.OUT OF THAT ENTIRE SPECIFICATION, YOUWILL LEARN, THESE TWO PATENTS, EVEN UNDER SAMSUNG'SCONTENTIONS, RELATE TO TWO PAGES.NOW, I'D LIKE TO SHOW YOU JUST WHAT IT ISIN THE IPHONE THAT SAMSUNG SAYS INFRINGES THESE TWOPATENTS THAT IS ESSENTIAL TO WIRELESSCOMMUNICATIONS.<strong>21</strong>I HAVE ANOTHER IPHONE.MR. MCELHINNY HAD<strong>22</strong>ONE.I'VE TAKEN OFF THE BACK AND WHAT YOU'LL<strong>23</strong><strong>24</strong><strong>25</strong>SEE -- YOU'LL SEE SEVERAL OF THESE DURING THECOURSE OF THE TRIAL -- ARE THE INSIDES.BUT UNDERNEATH THE BLACK THAT I'M SHOWING


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page79 of 27436<strong>11</strong><strong>23</strong>456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>YOU NOW IS A HOST OF A COMPUTER CHIP AND THECONNECTIONS AND THE COMPONENTS THAT MAKE THE IPHONETHE MAGICAL DEVICE THAT IT IS (INDICATING).IF I WERE TO PULL OFF THIS BLACK, YOU CANSEE AT THE TOP RIGHT HERE, IF I WERE TO PULL THATOFF, YOU WOULD GET WHAT'S CALLED THE MOTHERBOARD(INDICATING).AND YOU CAN SEE ON THE MOTHERBOARD ASERIES OF CHIPS, A SERIES OF CONNECTIONS, ALL OFWHICH CONTRIBUTE TO WHAT MR. MCELHINNY DESCRIBED TOYOU.NOW, YOU CAN'T SEE IT NOW -- WE'LL PASSTHIS TO YOU WHEN IT GOES INTO EVIDENCE -- BUT IHAVE TWO LITTLE DOTS HERE, AND RIGHT ABOVE THOSETWO LITTLE DOTS, I'M PUTTING MY FINGER ON THISLITTLE SQUARE HERE, NOT EVEN AS BIG AS MY FINGER.<strong>17</strong>WHAT IS THAT?THAT'S THE BASEBAND<strong>18</strong>PROCESSOR.THAT IS SOMETHING THAT APPLE BUYS FROM<strong>19</strong>INTEL.IT'S SOMETHING THAT INTEL MAKES FOR APPLE<strong>20</strong>AND A HOST OF OTHER DIFFERENT CUSTOMERS.IT IS THE2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>DEVICE THAT ACTUALLY PERFORMS WHAT SAMSUNG SAYS ISINFRINGING, THE INTEL CHIP.IT IS A CHIP, IT IS A CHIP THAT APPLEBUYS FOR AROUND $<strong>10</strong> APIECE, AND I'D ASK YOU TO KEEPTHAT IN MIND BECAUSE I'M GOING TO COME BACK TO THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page80 of 274362<strong>12</strong>345AMOUNT OF MONEY THAT SAMSUNG IS ASKING ON THESE TWOPATENTS.NOW, I EXPECT THAT IN A FEW MINUTES, I'MSURE IN A FEW MINUTES SAMSUNG IS GOING TO GET UPAND SAY, "WE PLAYED AN IMPORTANT ROLE IN DEVELOPING6THIS CELLULAR TELECOMMUNICATION SYSTEM.THESE789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>PATENTS THAT ARE IN THIS BASEBAND PROCESSOR YOU BUYFROM INTEL WERE OURS AND CRITICAL TO THEINFORMATION HIGHWAY."WELL, LET ME SHOW YOU WHAT ONE OF THEHEADS OF SAMSUNG'S LICENSING DEPARTMENT, AGENTLEMAN NAMED DR. AHN, TESTIFIED UNDER OATH ONTHIS VERY ISSUE.DR. AHN REPORTS DIRECTLY TO THE CHIEFEXECUTIVE OFFICER OF SAMSUNG AND HERE'S WHAT HESAID."DO YOU HAVE ANY KNOWLEDGE AS TO WHETHEROR NOT SAMSUNG PLAYED AN IMPORTANT ROLE INDEVELOPING THE CELLULAR TELECOMMUNICATION SYSTEM?<strong>20</strong>"ANSWER:NO, I DO NOT REALLY KNOW."2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THE DIRECT REPORT TO THE CEO WAS ASKEDTHAT QUESTION WHEN THIS CASE BEGAN AND THE ANSWERWAS I DON'T KNOW.NOW, WHAT YOU'RE GOING TO LEARN IS THATSAMSUNG DID PARTICIPATE IN THIS RULE-BASED STANDARD


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page81 of 274363<strong>12</strong>34SETTING PROCESS, AND WHAT YOU'RE GOING TO LEARN ISTHAT IN DOING SO, SAMSUNG ACTUALLY BROKE THE RULES,THE RULES THAT WERE ADOPTED TO ENSURE THE STANDARDPROCESS WAS FAIR AND SQUARE.5NOW, WHAT WERE THOSE RULES?THERE WERE6TWO.789<strong>10</strong>THE FIRST RULE IS THE RULE THAT REQUIRESEVERYONE WHO HAS A PATENT THAT THEY SAY MIGHT BEESSENTIAL TO THE STANDARD TO DISCLOSE IT.WHAT WILL THE EVIDENCE SHOW IS THE<strong>11</strong>REASON?THINK ABOUT MY SIMPLE EXAMPLE OF THE PLUG,<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>OF THE WALL SOCKET.IF I HAD A PATENT APPLICATION, A SECRETPATENT APPLICATION LIKE THE VIDEO TOLD YOU ON AWALL SOCKET, AND I THEN WENT TO THE STANDARD ANDSAID, "LET'S ALL GET TOGETHER, THE TEN OF US, ANDADOPT AS A STANDARD THIS PARTICULAR CONFIGURATION,"AND WE ALL GOT TOGETHER, THE TEN OF US, AND WEADOPTED THIS CONFIGURATION, AND THEN EVERYBODY INTHE WORLD MADE THEIR WALL SOCKETS THAT WAY, ANDTHEN A FEW YEARS LATER, I SAID, "I FORGOT TO TELL<strong>22</strong><strong>23</strong><strong>24</strong>YOU.ME."I HAVE A PATENT AND NOW YOU ALL HAVE TO PAYWELL, ETSI HAS RULES TO PREVENT JUST<strong>25</strong>THAT, AND YOU WILL SEE RULE 4.1, AND I'M GOING TO


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page82 of 274364<strong>12</strong>34567FOCUS YOU JUST ON THE SECOND SENTENCE WHICH SAYS,"IN PARTICULAR, A MEMBER SUBMITTING A TECHNICALPROPOSAL FOR A STANDARD SHALL, ON A BONA FIDEBASIS, DRAW THE ATTENTION OF ETSI TO ANY OF THATMEMBER'S IPR WHICH MIGHT BE ESSENTIAL IF THATPROPOSAL IS ADOPTED."THREE THINGS YOU'LL LEARN ABOUT THAT VERY8IMPORTANT SIMPLE SENTENCE.THE FIRST IS IPR MEANS9PATENTS AND PATENT APPLICATIONS, INTELLECTUAL<strong>10</strong>PROPERTY RIGHTS.IT INCLUDES BOTH.<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>THE SECOND IS IT SAYS IF THAT MIGHT BEESSENTIAL, AND THE THIRD IS IT SAYS IF THE PROPOSALIS ADOPTED.SO IT MEANS BEFORE THE FOLKS HAVE SETTLEDON THE WALL SOCKET.THE EVIDENCE WILL DEMONSTRATE THAT<strong>17</strong>SAMSUNG IGNORED THIS RULE.IT FILED PATENT<strong>18</strong><strong>19</strong><strong>20</strong>APPLICATIONS WHICH WERE KEPT SECRET.IT THEN WENT TO STANDARDS BODY AND MADEPROPOSALS THAT IT THOUGHT WERE COVERED BY ITS<strong>21</strong>PATENTS.IT SAT IN THE ROOM WHEN THE CHAIR SAID,<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>"IF YOU HAVE PATENTS OR PATENT APPLICATIONS,DISCLOSE THEM," AND THEY DID NOT.THE CHRONOLOGY WILL BE UNDISPUTED -- I'MGOING TO PUT IT ON THE SCREEN NOW -- FOR BOTH OF


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page83 of 274365<strong>12</strong>3456THESE TWO PATENTS.LET ME JUST TAKE THE '941 PATENT.FOR THE '941 PATENT, SAMSUNG FILED APATENT APPLICATION ON MAY 4TH, <strong>20</strong>05.FIVE DAYS LATER, LADIES AND GENTLEMEN,FIVE DAYS LATER, THE THREE INVENTORS WENT TO THE7STANDARD SETTING BODY.THEY SAT IN A ROOM WHILE89<strong>10</strong>THE CHAIRMAN SAID, "IF YOU HAVE A PATENT OR PATENTAPPLICATION, DISCLOSE IT" AND NEVER SAID A WORD.THEN THE STANDARD IS FROZEN AND ADOPTED,<strong>11</strong>AND WHAT HAPPENS TWO YEARS LATER?SAMSUNG SAYS,<strong>12</strong><strong>13</strong>"OH, WE HAVE A PATENT.NOW."EVERYBODY SHOULD PAY US<strong>14</strong>NOW, YOU WILL LEARN THAT AS TO THE '5<strong>16</strong>,<strong>15</strong>THE CHRONOLOGY WAS THE SAME.I'M NOT GOING TO GO<strong>16</strong>THROUGH IT NOW.IT'S ON SCREEN.<strong>17</strong><strong>18</strong>BUT IT ACTUALLY HAPPENED TWICE.HAPPENED ONCE IN <strong>20</strong>04 AND ONCE IN <strong>20</strong>05.IT<strong>19</strong><strong>20</strong>ACCIDENT.NOW, THIS WAS NOT, YOU WILL LEARN, ANTHE EVIDENCE WILL SHOW THIS ACTUALLY WAS2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>A CONSCIOUS, CORPORATE POLICY ADOPTED AT THEHIGHEST LEVELS OF SAMSUNG.NOW, WE'RE NOT SAYING, AND YOU WON'T HEARUS SAY, THAT THOSE ENGINEERS BY THEMSELVES WENTINTO THE MEETINGS AND HAD TO MAKE THE DISCLOSE BY


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page84 of 274366<strong>12</strong>3456THEMSELVES.BUT SOMEONE FROM SAMSUNG DID.AND WHAT WILL THE EVIDENCE SHOW YOU?EVIDENCE WILL SHOW YOU THAT SAMSUNG ADOPTED ACORPORATE POLICY OF SENDING EMPLOYEES TO THESEMEETINGS.THE78SOME OF THESE EMPLOYEES, YOU WILL LEARN,ARE INVENTORS ON THE TWO PATENTS YOU WILL LEARN9ABOUT.THESE EMPLOYEES, YOU WILL LEARN, HAVE NEVER<strong>10</strong>DESIGNED A PRODUCT.THEIR WHOLE PURPOSE, THEIR<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>JOB, WAS TO GO TO THE MEETINGS AND TRY TO GETPATENTS ON WHAT THE STANDARDS FOLKS WEREDISCUSSING.YOU WILL, IN FACT, LEARN THAT SAMSUNG SETTARGETS FOR THEM, GOALS, FOR THE NUMBER OF PATENTSTHEY HAD TO GET THAT COVERED THE STANDARD AND ITAFFECTED THEIR COMPENSATION.AND YOU WILL FIND THAT THESE GROUPS OFSAMSUNG EMPLOYEES WENT TO THE MEETING, IT INCLUDEDMANY LAWYERS, THEY CAME HOME, AND THEY DRAFTEDPATENT APPLICATIONS OR TRIED TO AMEND PATENTAPPLICATIONS TO COVER THE STANDARDS.NOW, BY FAILING TO TIMELY DISCLOSE,SAMSUNG BROKE RULE 4.1.SAMSUNG IS GOING TO SHOW YOU SOME OTHER


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page85 of 274367<strong>12</strong>RULES. THE FOCUS HERE IS RULE 4.1.BUT YOU'RE NOT GOING TO HAVE TO TAKE OUR3WORD FOR IT.SAMSUNG HIRED AN EXPERT IN THIS CASE,456THEIR EXPERT, SOMEONE THEY'RE GOING TO PAY, NAMEDKARL HEINZ ROSENBROCK.HE WAS THE FORMER DIRECTOR GENERAL OF7ETSI.THEIR EXPERT TESTIFIED UNDER OATH THAT89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>SAMSUNG FAILED TO ABIDE BY THE LETTER OF RULE 4.1.THAT WILL BE CONFIRMED BY OUR EXPERT,DR. MICHAEL WALKER, WHO ACTUALLY WAS THE CHAIRMANOF THE BOARD OF ETSI DURING THIS TIME PERIOD.NOW, WHAT WILL THE EVIDENCE TELL YOUABOUT WHY SAMSUNG DIDN'T TELL PEOPLE ABOUT THE<strong>14</strong>PATENTS?WHY DIDN'T THEY, IN ANSWER TO THE CALL,<strong>15</strong><strong>16</strong>SAY "WE HAVE THE PATENT APPLICATION"?YOU WON'T HAVE TO WONDER.HERE IS THE<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>TESTIMONY WHICH SAMSUNG OFFERED FROM A CORPORATEREPRESENTATIVE ON THIS VERY ISSUE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>21</strong>MR. LEE:"A STUPID THING."<strong>22</strong><strong>23</strong>NOW, WHAT IS THE SECOND RULE THAT THEEVIDENCE WILL DEMONSTRATE THAT SAMSUNG BROKE?<strong>24</strong>THERE'S ANOTHER RULE CALLED FRAND.FRAND<strong>25</strong>IS AN ACRONYM.IT MEANS FAIR, REASONABLE, AND


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page86 of 274368<strong>12</strong>NON-DISCRIMINATORY.WHAT'S THIS MEAN?IT MEANS IF YOU'RE3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>GOING TO BE PART OF THIS GROUP, THE TEN OF US WHOARE COMING UP WITH THIS WALL SOCKET, WE'RE ALLGOING TO AGREE THAT TO THE EXTENT WE HAVE PATENTS,WE'RE GOING TO MAKE THEM AVAILABLE BECAUSE WE WANTPEOPLE TO USE THEM, AND SO WE'LL PROMISE TO LICENSETHEM, IF WE HAVE PATENTS, ON FAIR, REASONABLE, ANDNON-DISCRIMINATORY TERMS.THIS IS IMPORTANT BECAUSE, AS YOU WILLLEARN FROM THE EVIDENCE, THERE ARE LITERALLYTHOUSANDS OF PATENTS THAT PEOPLE HAVE DECLAREDESSENTIAL.AGAIN, AS I SAID, YOU WILL LEARN THATTHOSE CLAIMS BY PEOPLE HAVE NOT BEEN TESTED FOR THEMOST PART.BUT FRAND IS ANOTHER RULE OF ETSI THAT ISDESIGNED TO PREVENT PEOPLE FROM ENGAGED IN THE KINDOF CONDUCT DESCRIBED AND, AT THE END, SAY, "I WANTA LOT OF MONEY IF YOU'RE GOING TO USE MY PATENT."NOW, MR. MCELHINNY TOLD YOU ABOUT SOMEAPPLE PATENTS THAT COVER UNIQUE FEATURES OF THEIPHONE AND IPAD.THOSE YOU WILL LEARN ARE IDEAS ANDINVENTIONS THAT MADE THE IPHONE AND THE IPAD


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page87 of 274369<strong>12</strong>3DIFFERENT FROM OTHERS.THE TWO PATENTS I'M TALKING ABOUT NOW ARERELATED TO FEATURES THAT ARE THE SAME AMONG4PRODUCTS.THEY ARE FEATURES THAT ARE THE WIRELESS56COMMUNICATION, ELECTRICAL PLUG.SO WHAT IS SAMSUNG SAYING?ONCE SAMSUNG789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2WAS ASKED TO STOP COPYING, ONCE IT ASSERTED THESEPATENTS, WHAT DID IT SAY AND WHAT WILL IT TELL YOUIT SHOULD BE PAID FOR THESE TWO PATENTS?WELL, SAMSUNG IS GOING TO TRY TO CONVINCEYOU THAT IT SHOULD GET 2.4 PERCENT OF EVERY IPHONEAND IPAD FOR THESE TWO PATENTS.NOW, LADIES AND GENTLEMEN, YOU WILL LEARNTHAT THAT'S ABOUT $<strong>12</strong> FOR EVERY IPHONE AND IPAD.IT'S HUNDREDS OF MILLIONS OF DOLLARS.REMEMBER I SHOWED YOU THE BASEBANDPROCESSOR THAT HAS ALL OF THESE FUNCTIONS? $<strong>10</strong>?SAMSUNG WANTS $<strong>12</strong> FOR A COMPONENT THATAPPLE PAYS $<strong>10</strong> FOR.NOW, YOU MAY BE ASKING YOURSELF, WELL,HAS ANYBODY PAID SAMSUNG FOR THESE PATENTS BEFORE?THE EVIDENCE WILL SHOW YOU THAT NO ONE<strong>23</strong><strong>24</strong>HAS.NO ONE HAS PAID A PENNY FOR THESE PATENTS.SOME COMPANIES HAVE ENGAGED IN<strong>25</strong>CROSS-LICENSES WITH SAMSUNG.ONE COMPANY GIVES


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page88 of 274370<strong>12</strong>3456SAMSUNG PATENTS, SAMSUNG GIVES THE OTHER COMPANYPATENTS.BUT SAMSUNG HAS NEVER BEEN PAID.IN FACT, WHEN THE PAYMENT HAS BEEN MADE,SAMSUNG HAS BEEN PAYING IT.AND YOU'LL RECALL THE LAST TWO LETTERS OF7MY FRAND, NON-DISCRIMINATORY.NON-DISCRIMINATORY8MEANS IN THIS CONTEXT JUST WHAT IT MEANS TO YOU ON9<strong>10</strong>AN EVERY DAY BASIS.TREATED THE SAME.IT MEANS EVERYBODY GETS<strong>11</strong><strong>12</strong><strong>13</strong>WHAT WILL THE EVIDENCE SHOW ABOUT WHETHERSAMSUNG HAS EVER MADE THIS DEMAND OF ANYONE ELSE?THE DEMAND WAS ONLY MADE AFTER APPLE SAID "STOP<strong>14</strong><strong>15</strong>COPYING."NOT MADE TO ONE OTHER PERSON, EVER.THAT'S NOT FAIR, IT'S NOT REASONABLE, AND<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3IT'S NOT NON-DISCRIMINATORY.AND WE WILL CALL A VERY EXPERIENCEDLICENSING EXECUTIVE, RICHARD DONALDSON, ANECONOMIST FROM NEW YORK UNIVERSITY WHO WILL EXPLAINTO YOU THE CONSEQUENCES OF THIS TYPE OF CONDUCT.BUT IN THE END, IT WILL NOT BE, WESUBMIT, SURPRISING THAT SAMSUNG FAILED TO COMPLYWITH FRAND, WITH THESE RULES.<strong>24</strong>WHY?BECAUSE AS I TOLD YOU, SAMSUNG'S<strong>25</strong>STRATEGY IS AT THE VERY TOP OF THE COMPANY.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page89 of 27437<strong>11</strong><strong>23</strong>LET ME SHOW YOU SOME MORE TESTIMONY FROMDR. AHN, WHO RUNS SAMSUNG'S INTELLECTUAL PROPERTYCENTER, THE I.P. CENTER AT SAMSUNG.4"QUESTION:DR. AHN, AS HEAD OF LICENSING5678AT SAMSUNG, HAVE YOU PERSONALLY TAKEN ANY STEPS TOENSURE THAT SAMSUNG COMPLIES WITH ITS FRANDCOMMITMENTS?"THOSE ARE THE RULES.9"ANSWER:I AM THE HEAD OF THE I.P.<strong>10</strong>CENTER AND I HAVE NOT TAKEN SUCH STEPS."<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>THE COURT:MR. LEE:"ANSWER:SOMEBODY DOES."NINE MINUTES.THERE WAS ANOTHER QUESTION.I HAVE NEVER VERIFIED WHETHER<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>LADIES AND GENTLEMEN, YOU CAN'T FOLLOWTHE RULES IF YOU DON'T TRY.NOW, THE CONSEQUENCES OF THIS STANDARDSETTING MISCONDUCT REALLY ARE THREE.AT THE END, AFTER WE PUT THIS EVIDENCEBEFORE YOU, WE WILL ASK YOU TO FIND THAT THESEPATENTS ARE UNENFORCEABLE BECAUSE THEY DIDN'T ACTFAIRLY AND SQUARELY.WE WILL ASK YOU TO FIND THAT THEYBREACHED THEIR CONTRACTUAL COMMITMENTS TO ETSI ANDTHE OTHER PEOPLE PARTICIPATING IN ETSI.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page90 of 274372<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>AND WE WILL ASK YOU TO FIND THAT THISTYPE OF CONDUCT IS PRECISELY WHAT OUR ANTITRUSTLAWS SAY THEY CAN'T DO.NOW, LET ME MOVE TO THE LATTER THREEPATENTS, THE ONES THAT, BY SAMSUNG'S OWN DAMAGESAWARDS, DAMAGES CLAIMS IS ABOUT A TENTH OR LESS INIMPORTANCE.THERE ARE THREE OF THEM, THE '7<strong>11</strong>, THE'893, AND THE '460.TWO OF THESE, THE '893 AND THE '460, AREDIRECTED TO AN OLDER APPROACH OF DESIGNING PHONES.THESE ARE THE OLDER PHONES THAT YOU SAW INMR. MCELHINNY'S SLIDES.IN BOTH PATENTS, THE PHONES CAN BE PUTINTO PARTICULAR MODES, PHOTO MODE AND CAMERA MODE.WHEN THAT DEVICE IS IN THAT MODE, THAT'S<strong>17</strong><strong>18</strong>IT.IT CAN'T BE ANYWHERE ELSE.IT'S JUST LIKE THE OLD MODES ON YOUR<strong>19</strong>WASHING MACHINE.YOU HAVE A HOT WATER MODE, WARM<strong>20</strong>WATER MODE, COLD WATER MODE.YOU CAN PICK ONE, BUT<strong>21</strong>THAT'S WHERE YOU ARE.YOU'RE IN THAT MODE.<strong>22</strong><strong>23</strong>YOUR RADIO, THE OLD RADIOS, F.M. MODE,A.M. MODE, RIGHT? TWO MODES. BUT WHEN YOU PICKED<strong>24</strong>ONE, YOU WERE IN IT.PICK ONE, THAT WAS IT.<strong>25</strong>THAT'S THE WAY THESE OLD PRODUCTS THAT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page91 of 2743731SAMSUNG DESIGNED OPERATED BECAUSE COMPUTING POWER2WAS NOT WHAT IT IS TODAY, AS YOU WILL LEARN.YOU3456HAD TO PICK ONE MODE OR THE OTHER, GO THERE, ANDTHAT WAS IT.THE IPHONE AND THE IPAD HAVE MUCH MORESOPHISTICATED COMPUTER SYSTEMS, COMPUTING POWER7AND, THEREFORE, THEY CAN DO MUCH MORE.THEY CAN89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>RUN HUNDREDS OF THOUSANDS OF APPLICATIONS AND APPSAT THE SAME TIME.NOW, SOME OF THE APPS MAY HAVE MODESWITHIN THEM, BUT THE APPLICATIONS ARE WHAT'SDIFFERENT FROM THESE OLDER MODES.YOU HAVE HEARD ABOUT APPLE'S APP STORE.THIS IS WHERE USERS CAN CHOOSE FROM AMONG MANY OFTHE APPS AVAILABLE, RANGING FROM A SEARCH APP TO A<strong>16</strong><strong>17</strong>GAME APP TO A MUSIC APP.THE SAME TIME.AND THESE APPS ARE RUN AT<strong>18</strong>WHY?YOU WILL LEARN IT'S BECAUSE APPLE<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>HAS INVENTED A DESIGN, A SYSTEM THAT ALLOWED FOR AFLEXIBLE AND DYNAMIC APPROACH THAT USES THEPOWERFUL COMPUTING POWER OF TODAY, BUT USES THEINVENTIONS THAT MR. MCELHINNY HAS DESCRIBED TO YOUTO ALLOW PROCESSING CAPABILITY AND FEATURES THAT GOSO FAR BEYOND WHAT WAS DEVELOPED A DECADE AGO.SO LET ME SHOW YOU CLAIM <strong>10</strong> OF THE '893


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page92 of 2743741PATENT.2YOU'LL REMEMBER THAT HER HONOR SAID THAT3THE CLAIMS ARE THE DESIGNED INVENTIONS.I KNOW45HAVING THE INSTRUCTIONS, LONG INSTRUCTIONS FOR THEFIRST TIME AT 4:00 O'CLOCK ON A MONDAY AFTERNOON IS6NOT EASY.THE CLAIMS WILL BE COMING IN DURING THE789<strong>10</strong><strong>11</strong><strong>12</strong>COURSE OF THE TRIAL.I'M NOT GOING TO GO THROUGH THIS WHOLECLAIM, BUT WHAT I'M HIGHLIGHTING FOR YOU NOW IS ALLTHE DIFFERENT PLACES WHERE IT REQUIRES A MODE.FIGURE 1 OF THE '893 PATENT ILLUSTRATESTHESE OLDER MODES. IT'S A CAMERA. THERE'S A MODE<strong>13</strong><strong>14</strong>DIAL.YOU CAN DIAL BETWEEN TWO DIFFERENT MODES.BUT WHEN YOU'RE IN ONE, IF YOU'RE F.M.,<strong>15</strong><strong>16</strong>YOU'RE F.M., AND IF YOU'RE A.M., YOU'RE A.M.CAN'T DO BOTH.YOU<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>NOW, LET'S LOOK AT THE IPHONE, AND LET'SLOOK AT THE APPS OF THE IPHONE.EVERY ICON REPRESENTS A DIFFERENT APP.SOME OF THEM ARE IN YOUR IPHONE WHEN YOU BUY IT AND<strong>21</strong>OPEN IT UP FOR THE FIRST TIME.THE CAMERA APP, YOU<strong>22</strong>WILL LEARN, IS.THE PHOTO APP, YOU WILL LEARN, IS.<strong>23</strong><strong>24</strong><strong>25</strong>OTHERS CAN BE DOWNLOADED THROUGH THE APPSTORE FROM THE HUNDREDS OF THOUSANDS OF APPS THATPEOPLE ALL OVER THE WORLD HAVE DESIGNED.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page93 of 274375<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong>AND USERS HAVE THE ABILITY TO USE MANY ASTHIS ANIMATION WILL SHOW YOU.YOU CAN HAVE THE MUSIC APP PLAY MUSIC.AT THE SAME TIME AS THE MUSIC APP IS PLAYING, WECAN SEND A TEXT MESSAGE, AND THE ANIMATION COULD GOON FOR THE OTHER THINGS YOU COULD DO.THE '460 PATENT IS VERY MUCH THE SAME.IF I GO TO THE NEXT SLIDE, THIS IS CLAIM 1 OF THE'460, AND YOU WILL SEE IT'S ALL ABOUT MODE ANDSUB-MODE, MODES AND SUB-MODES THAT YOU WILL LEARNARE DIFFERENT FROM APPLE'S APPS.YOU WILL HEAR FROM AN APPLE ENGINEER<strong>13</strong>NAMED EMILIE KIM.SHE ACTUALLY WAS AN APPLE<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>ENGINEER, MOVED ON TO ANOTHER JOB, BUT SHE'S GOINGTO COME AND EXPLAIN TO YOU JUST HOW APPLE DEVELOPEDITS CAMERA AND PHOTO APPS AND JUST HOW THEY WORK.AND WE WILL THEN CALL TWO EXPERTS,PROFESSOR PAUL DOURISH FROM U.C. IRVINE ANDPROFESSOR MANI SRIVASTAVA FROM UCLA, AND THEY WILLCOME AND EXPLAIN TO YOU THE DIFFERENCE BETWEEN THEOLD APPS, THE OLD MODES, AND THE APPS OF THE IPHONEFROM <strong>20</strong>07 ON.BUT THE BEST EVIDENCE THAT YOU WILLRECEIVE ABOUT WHY THESE PATENTS -- THE BESTEVIDENCE YOU WILL RECEIVE ABOUT WHY THESE PATENTS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page94 of 274376<strong>12</strong>ARE NOT WHAT SAMSUNG SAYS IS THIS:NOT USE THEM ITSELF.SAMSUNG DOES345678HER HONOR ESTABLISHED SOME RULES WHERE WEHAD TO TELL EACH OTHER FACTS AND CONTENTIONS.UNDER HER HONOR'S RULES, SAMSUNG HAD TO TELL USWHICH OF THEIR PRODUCTS HAD THESE INVENTIONS INTHEM.YOU WILL SEE THE SUBMISSION AND, FOR9<strong>10</strong>THOSE TWO PATENTS, IT'S ONE BIG BLANK.EVEN USE IT THEMSELVES.THEY DON'T<strong>11</strong>NOW, LET ME TURN TO THE LAST OF THE<strong>12</strong>SAMSUNG PATENTS, THE '7<strong>11</strong> PATENT.THIS IS ALSO<strong>13</strong><strong>14</strong><strong>15</strong>SOMETHING THAT IS DIRECTED TO AN OLDER TECHNOLOGY.I'M GOING TO PUT CLAIM 9 ON THE SCREEN --AND FOR EACH OF THESE CLAIMS, YOU WILL HEAR MORE<strong>16</strong>ABOUT THE OTHER WORDS.FOR EACH OF THE CLAIMS I'VE<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>SHOWN YOU, YOU WILL ACTUALLY LEARN THAT MUCH OF THEWORDS DESCRIBE WHAT OTHERS HAD DONE BEFORE AND THATWAS NOT NEW, AND THE QUESTION WILL BECOME, WELL, IFTHAT'S ALL TRUE, WHAT IS IT THAT SAMSUNG SAYS ISNEW?NOW, THIS PATENT DESCRIBES PLAYINGBACKGROUND MUSIC WHILE MULTITASKING ON A MOBILEDEVICE, JUST LIKE I SHOWED YOU THE APPLE PHONECOULD DO.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page95 of 274377<strong>12</strong>345BUT THAT'S NOT WHAT THIS INVENTION IS,AND SAMSUNG CONCEDES THAT, BEFORE IT EVER MADE THISINVENTION, OTHERS HAD MOBILE DEVICES THAT PLAYEDBACKGROUND MUSIC AND MULTITASKED.SO WHAT DID SAMSUNG TELL THE PATENT6OFFICE?AND YOU'LL SEE THIS IN WORDS.7THE CLAIM REFERS TO AN APPLET.YOU SEE89<strong>10</strong><strong>11</strong>THAT ONE WORD I'VE HIGHLIGHTED THERE, APPLET.SAMSUNG SAID TO THE PATENT OFFICE, THISIS WHAT IS NEW.NOW, YOU'RE GOING TO LEARN THAT APPLETS<strong>12</strong><strong>13</strong>ACTUALLY WERE PRETTY OLD THEMSELVES.INVENTED BY OTHERS.THEY WERE<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>YOU WILL ALSO LEARN THAT THE NAME HASNOTHING TO DO WITH APPLE, NOTHING TO DO WITHAPPLE'S APPS.AND IN FACT, HER HONOR HAS GIVEN THISTERM, "APPLET," A VERY SPECIFIC DEFINITION.<strong>19</strong><strong>20</strong>THE COURT:MR. LEE:YOU HAVE ONE MINUTE.THANK YOU.2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>"AN APPLICATION DESIGNED TO RUN WITHIN ANAPPLICATION MODULE."THAT IS NOT -- THAT IS NOT WHAT APPLEDOES.NOW, I SAID AT THE BEGINNING THAT I WOULD


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page96 of 274378<strong>12</strong>345678COME BACK TO THE QUESTION THAT MR. MCELHINNY POSED:WHEN DID SAMSUNG FIRST ASSERT THESE PATENTS?WE NOW KNOW THESE PATENTS WERE ALL FILEDBY <strong>20</strong>07.WHEN THE IPHONE CAME TO THE MARKET IN<strong>20</strong>07, WHAT WILL THE EVIDENCE SHOW SAMSUNG DID? DIDIT SAY, "APPLE, WE APPRECIATE YOUR BUSINESS.APPLE, WE APPRECIATE THE BILLIONS OF DOLLARS YOU'RE9PAYING US.BUT YOU SHOULD KNOW, WE'VE GOT PATENTS,<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>PATENTS THAT COVER YOUR IPHONE."NOT A WORD. NOT A WORD IN <strong>20</strong>08. NOT AWORD IN <strong>20</strong>09. NOT A WORD IN THE FIRST HALF OF <strong>20</strong><strong>10</strong>UNTIL APPLE SAID, "STOP COPYING."AND ONLY THEN DID THESE PATENTS, WHICHTHE EVIDENCE WILL SHOW DESCRIBED OLD TECHNOLOGIES,TECHNOLOGIES THAT APPLE DOESN'T USE, ONLY THEN WERETHEY ASSERTED AGAINST APPLE.NOW, I'M AT THE END OF OUR OPENING.MR. MCELHINNY AND ME, WE KNOW THAT A LOT OFINFORMATION HAS BEEN PROVIDED TO YOU.I WANT TO END WHERE MR. MCELHINNY BEGAN,<strong>22</strong><strong>23</strong>WHICH IS BY THANKING YOU FOR YOUR JURY SERVICE.KNOW IT IMPOSES GREAT BURDENS ON YOU PERSONALLY.WE<strong>24</strong><strong>25</strong>AT TIMES YOU'RE GOING TO FEEL LIKE YOU'RE TAKING ININFORMATION LIKE YOU'RE DRINKING WATER FROM A FIRE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page97 of 274379<strong>12</strong>HOSE.BUT IT'S OUR JOB TO MAKE IT UNDERSTANDABLE.AT THE CONCLUSION OF THE CASE, HER HONOR3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2IS GOING TO PROVIDE YOU THE RULES AND THE LAW BOTH.HER WORD IS THE FINAL WORD BECAUSE WE ARE A COUNTRYOF LAWS AND RULES.THE EVIDENCE WILL DEMONSTRATE THATSAMSUNG HAS REFUSED TO ABIDE BY THE RULES OFUTILITY PATENTS.THE EVIDENCE WILL DEMONSTRATE THATSAMSUNG HAS REFUSED TO ABIDE BY THE RULES OF DESIGNPATENTS.THE EVIDENCE WILL DEMONSTRATE THATSAMSUNG HAS REFUSED TO ABIDE BY THE RULES OF TRADEDRESS.AND THE EVIDENCE WILL DEMONSTRATE THATSAMSUNG BROKE ETSI'S RULES.WE WILL COME BACK TO YOU AT THECONCLUSION OF THE EVIDENCE AND ASK YOU TO RETURN AVERDICT FOR APPLE AGAINST SAMSUNG ON ALL OF THEVARIOUS CLAIMS THAT ARE BEFORE YOU.THANK YOU FOR YOUR TIME AND ATTENTION.THE COURT: ALL RIGHT. IT'S <strong>11</strong>:<strong>25</strong>.<strong>23</strong><strong>24</strong>ALL RIGHT.SAMSUNG'S OPENING.LET'S GO FORWARD WITH<strong>25</strong>MR. VERHOEVEN:YOUR HONOR, MAY I


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page98 of 2743801INQUIRE, ARE WE GOING TO BREAK FOR LUNCH AT NOON?2THE COURT:AT NOON PLEASE.3MR. VERHOEVEN:THANK YOU, YOUR HONOR.4THE COURT:THANK YOU.5MR. VERHOEVEN:MAY I PROCEED, YOUR6HONOR?7THE COURT:PLEASE.89(WHEREUPON, MR. VERHOEVEN GAVE HISOPENING STATEMENT ON BEHALF OF SAMSUNG.)<strong>10</strong>MR. VERHOEVEN:GOOD MORNING, MEMBERS OF<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>THE JURY. MY NAME IS CHARLIE VERHOEVEN. I'MCOUNSEL FOR THE APPLE DEFENDANTS ANDCROSS-CLAIMANTS IN THIS CASE, AND I'LL BEPRESENTING OUR OPENING STATEMENT.NOW, YESTERDAY YOU HEARD FROM THE JUDGETHAT IT'S VERY IMPORTANT TO KEEP AN OPEN MIND IN<strong>17</strong>THIS CASE.BOTH MR. MCELHINNY AND MR. LEE ARE VERY<strong>18</strong>GOOD TRIAL LAWYERS.I'M SURE THAT THEY SOUNDED<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>QUITE PERSUASIVE TO YOU.BUT YOUR JOB, AS THE JUDGE INSTRUCTEDYOU, IS TO KEEP AN OPEN MIND, AND I ASK YOU TO DOTHAT NOT JUST TO HEAR MY OPENING STATEMENT, BUTTHROUGHOUT ALL THE EVIDENCE AND UNTIL THE END OFTHE TRIAL BECAUSE, MEMBERS OF THE JURY, THERE'SMORE TO THE STORY THAN WHAT YOU'VE JUST HEARD.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page99 of 27438<strong>11</strong><strong>23</strong>456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>SO PLEASE KEEP AN OPEN MIND UNTIL YOUHEAR THE WHOLE STORY.FOR EXAMPLE -- IF WE CAN GO TO SLIDE 8.YOU HEARD FROM MR. MCELHINNY THAT APPLE'SDESIGN FOR THE IPHONE WAS REVOLUTIONARY; THERE WASNOTHING LIKE IT BEFORE; THAT IT HAD NEVER BEEN SEENBEFORE.BUT WHAT YOU WEREN'T TOLD WAS THAT, INFACT, WE'RE TALKING ABOUT THE DESIGN OF THE IPHONE,THERE WERE, IN PATENT PUBLICATIONS -- EXCUSE ME --IN PATENT PUBLICATIONS THAT PRE-DATED THE IPHONEMANY PATENTS THAT HAD LARGE RECTANGULAR SCREENS.SO, FOR EXAMPLE, HERE IN <strong>20</strong>05, BEFORE THEIPHONE IS RELEASED, A JAPANESE PATENT, THE '383<strong>15</strong>PATENT.LARGE, RECTANGULAR SCREEN, YOU SEE IT<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>RIGHT THERE, SIMILAR TO THE IPHONE SCREEN; BIGRECTANGULAR FORM FACTOR, THE SCREEN TAKES UP MOSTOF THE, OF THE FORM FACTOR; ROUNDED, DEEPLY ROUNDEDCORNERS; AND MINIMALIST DESIGN.<strong>20</strong><strong>21</strong>ALREADY OUT THERE.APPLE DIDN'T INVENT THAT.THAT WAS<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>AND ANOTHER JAPANESE PATENT, JP368, YOUSEE HERE AS WELL, VERY SIMILAR. THE LARGE, REAL --MOST OF THE REAL ESTATE IN THAT PHONE THERE, PHONEDESIGN, IS THE SCREEN; IT'S GOT A LARGE RECTANGULAR


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>0 of 274382<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>FORM FACTOR; IT'S GOT ROUNDED CORNERS; IT'S GOT AVERY MINIMALIST DESIGN; JUST ONE LOZENGE-SHAPED EARHOLE THERE.THERE'S ANOTHER, KR547, A DESIGN PATENTFILED BEFORE ANY OF THE DESIGN PATENTS IN THISCASE.AGAIN, LARGE RECTANGULAR SCREEN;RECTANGULAR FORM FACTOR WITH ROUNDED CORNERS;MINIMALIST DESIGN WITH JUST A LOZENGE-SHAPED EARHOLE.AND THEN THE LG PRADA, THIS IS AN ACTUALPICTURE OF A PRODUCT FROM <strong>20</strong>06, A SMARTPHONE, LARGERECTANGULAR SCREEN; SAME FORM FACTOR; ROUNDEDCORNERS; MINIMALIST DESIGN.SO THE FACTS WILL SHOW THAT THERE'S ADISTINCTION BETWEEN A PRODUCT WITH ALL OF ITSACCOUTREMENTS THAT BECOMES VERY POPULAR AND THE<strong>18</strong>QUESTION OF WHAT DID YOU INVENT?WERE YOU THE<strong>19</strong>FIRST TO DO IT?DID SOMEBODY ELSE DO IT BEFORE?<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THERE'S A DISTINCTION, THE EVIDENCE WILLSHOW, BETWEEN COMMERCIAL SUCCESS AND INVENTINGSOMETHING.NOW, I'D LIKE TO SHOW YOU ALSO THE IPAD.IF WE CAN GO TO THE NEXT SLIDE.AGAIN, THE CLAIM WAS MADE, THE EVIDENCE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>1 of 274383<strong>12</strong>34567WILL SHOW THE IPAD REVOLUTIONIZED DESIGN.BUT IF YOU LOOK AT THE EVIDENCE -- IF YOULOOK AT WHAT THE EVIDENCE IN THIS CASE WILL SHOW,THESE HERE ARE PRIOR ART TABLETS THAT HAVE SIMILARFORM FACTORS.HERE WE SEE THAT, IN <strong>19</strong>94, THE FIDLERTABLET. YOU WEREN'T TOLD ABOUT THAT. THAT WAS8YEARS BEFORE THE IPAD CAME OUT IN <strong>20</strong><strong>10</strong>.THE FIDLER9<strong>10</strong><strong>11</strong>PATENT HAD A LARGE SCREEN; RECTANGULAR SHAPE;MINIMALIST DESIGN; ROUNDED CORNERS.HEWLETT-PACKARD, TC<strong>10</strong>00 PRE-DATED THE<strong>12</strong>IPAD.LARGE RECTANGULAR SCREEN; TAKES UP MOST OF<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>THE SPACE OR THE REAL ESTATE ON THE FRONT OF THEIPAD -- EXCUSE ME -- ON THE TABLET; RECTANGULAR INSHAPE; ROUNDED CORNER; MINIMALIST DESIGN.U.S. DESIGN PATENT '802, SIMILAR.JAPANESE DESIGN PATENT, '<strong>12</strong>7.THE EVIDENCE IS GOING TO SHOW THAT APPLEDIDN'T INVENT THE RECTANGULAR SHAPED FORM FACTOR<strong>20</strong>THAT YOU KEEP SEEING.APPLE DIDN'T INVENT HAVING A2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>LARGE TOUCH SCREEN IN A RECTANGLE WITH ROUNDEDCORNERS.THE EVIDENCE WILL SHOW THAT APPLE'S OWNEXPERTS ADMIT THAT APPLE HAS NO RIGHT TO CLAIM AMONOPOLY ON A RECTANGLE WITH ROUNDED CORNERS OR A


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>2 of 274384<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3LARGE SCREEN.NOW, ANOTHER THING YOU WEREN'T TOLD --LET ME RESTATE THAT.YOU WERE TOLD, OR AT LEAST IT WASIMPLICATED, THAT MY CLIENT, SAMSUNG, WAS PURSUINGONE TYPE OF DESIGN FOR A PHONE AND THEN THE IPHONECAME OUT AND THEN THEY SWITCHED AND JUST COPIED THEIPHONE.WELL, THE EVIDENCE IS GOING TO SHOW THATYOU DIDN'T HEAR THE WHOLE STORY THERE, EITHER.HERE, MEMBERS OF THE JURY, IS ADEMONSTRATIVE SLIDE THAT DEPICTS THE SAMSUNGPRE-IPHONE PHONES AND POST-IPHONE DESIGNS.WE PUT A LINE RIGHT THROUGH THE MIDDLE OFTHIS SLIDE SO YOU CAN SEE THAT'S WHEN THE IPHONEWAS ANNOUNCED, JANUARY <strong>20</strong>07.NOW, AS YOU CAN SEE, BEFORE THE IPHONEWAS EVEN ANNOUNCED, SAMSUNG'S BUSINESS MODEL WAS TOMAKE A NUMBER OF DIFFERENT TYPES OF PHONES.UNLIKE APPLE, THE EVIDENCE WILL SHOW,SAMSUNG MAKES MANY PHONES FOR MANY DIFFERENT TYPESOF PEOPLE BECAUSE, AS WE HEARD DURING JURYSELECTION, DIFFERENT PEOPLE HAVE DESIRES FOR<strong>24</strong>DIFFERENT TYPES OF PHONES.SOME JUST WANT A PHONE<strong>25</strong>THAT DOES NOTHING ELSE.SOME WANT TO BE ABLE TO


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>3 of 274385<strong>12</strong>345TYPE A LOT, SO THEY WANT A PHYSICAL KEYBOARD.LIKE TO HAVE THE TOUCH SCREEN PHONE.WELL, UNLIKE APPLE THAT JUST MAKESBASICALLY ONE KIND OF PHONE, SAMSUNG MAKES ALLKINDS OF PHONES FOR ALL KINDS OF PEOPLE.SOME6789AND SO THERE'S A FOLDER-TYPE PHONE THATSAMSUNG MADE BEFORE THE IPHONE AND MAKES NOW.THERE'S THE BAR-TYPE IPHONE -- EXCUSEME -- BAR-TYPE PHONE THAT SAMSUNG MADE BEFORE THE<strong>10</strong>IPHONE.SAMSUNG STILL MAKES THE BAR-TYPE PHONE.<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>IT DIDN'T SWITCH AND ONLY MAKE TOUCH SCREEN PHONESAFTER THE IPHONE CAME OUT.THERE'S THE SLIDE-TYPE IPHONE, THE SLIDERPHONE. SAMSUNG MADE THOSE BEFORE THE IPHONE. ITDIDN'T STOP MAKING THOSE WHEN THE IPHONE CAME OUT<strong>16</strong><strong>17</strong>AND SWITCH TO JUST TOUCH SCREENS.SLIDER-TYPE PHONES.IT STILL MAKES<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3AND IMPORTANTLY, BEFORE THE IPHONE CAMEOUT, SAMSUNG ALSO MADE PHONES THAT WERE RECTANGULARIN SHAPE WITH ROUNDED CORNERS THAT HAD LARGE TOUCHSCREENS ON THEM, AND CONTINUED TO MAKE THOSE AFTERTHE IPHONE CAME OUT.WHAT YOU SAW IN MR. MCELHINNY'S OPENING<strong>24</strong>WAS A LITTLE BIT UNFAIR.WHAT YOU SAW WAS POINTING<strong>25</strong>TO A BAR-TYPE IPHONE AND SAYING, "WELL, THAT'S


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>4 of 274386<strong>12</strong>345PRE-IPHONE," AND THEN POINTING TO ONE OF THESETOUCH SCREEN PHONES AFTER THE IPHONE AND SAYING,"OH, WELL, THEY SWITCHED AND THEY STOPPED DOINGTHIS AND STARTED DOING THAT."BUT THAT'S NOT THE -- THAT'S NOT THE6WHOLE STORY.IF YOU LOOK AT THE PHONES THAT789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>SAMSUNG MAKES, THAT'S A DISTORTION -- THE EVIDENCEWILL SHOW THIS -- OF WHAT HAPPENED.IN FACT, WHAT THE EVIDENCE WILL SHOW ISTHERE'S AN EVOLUTION IN TECHNOLOGY, IN SMARTPHONETECHNOLOGY, AND THE EVIDENCE WILL SHOW THAT AS THEGUTS OF THESE PHONES GOT MORE SOPHISTICATED ANDMORE SOPHISTICATED, YOU COULD DO MORE THINGS.IT USED TO BE YOU COULD JUST MAKE A PHONE<strong>15</strong>CALL.THEN IT WAS YOU CAN MAKE A PHONE CALL AND<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>TEXT MESSAGE.BUT THEN TECHNOLOGY GOT BETTER AND BETTERAND THESE PHONES TURNED INTO MINICOMPUTERS AND YOUCOULD WATCH VIDEOS ON THEM, YOU COULD PLAY MOVIES,YOU COULD LISTEN TO MUSIC, YOU COULD TALK TOSOMEBODY ELSE VIA VIDEO, ALL KINDS OF DIFFERENTTHINGS.AND AS THAT FUNCTIONALITY INCREASED, THEENTIRE INDUSTRY MOVED TOWARDS SCREENS THAT WEREMUCH, MUCH LARGER BECAUSE NO ONE IS GOING TO WANT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>5 of 274387<strong>12</strong>TO WATCH A MOVIE ON A TINY LITTLE SCREEN IN APHONE.3IT'S NOT JUST SAMSUNG.THE EVIDENCE WILL456SHOW THE ENTIRE INDUSTRY MOVED THIS WAY.IS THAT INFRINGEMENT?THE EVIDENCE IS GOING TO SHOW, NO, IT'S7COMPETITION.IT'S PROVIDING THE CONSUMER WHAT THE89<strong>10</strong>CONSUMER WANTS.AND THAT IS WHAT SAMSUNG HAS DONE.SAMSUNG FOLLOWS ITS BUSINESS MODEL IS TO MEET ITS<strong>11</strong>CONSUMER'S DEMANDS.IF THE CONSUMERS DESIRE TO<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>HAVE PHONES WITH TOUCH SCREENS THAT ARE LARGE ONTHE FRONT FACE, SAMSUNG PROVIDES THEM.IF THE CONSUMERS WANT TO HAVE AFOLDER-TYPE PHONE, SAMSUNG PROVIDES IT.IT'S NOT OUT THERE, LIKE SOME<strong>17</strong><strong>18</strong>JOHNNY-COME-LATELY, JUST COPYING KNOCK-OFFS.DEVELOPING TECHNOLOGY FOR WHAT PEOPLE WANT.IT'S<strong>19</strong><strong>20</strong>NOW, WE'RE NOT STANDING HERE TELLING YOU,MEMBERS OF THE JURY, THAT THE IPHONE WASN'T<strong>21</strong>COMMERCIALLY SUCCESSFUL.WE'RE NOT SAYING THAT IT<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>WASN'T A GREAT PRODUCT. IT WAS. IT WAS ANINSPIRING PRODUCT TO EVERYONE, INCLUDING THECOMPETITION.BUT BEING INSPIRED BY A GOOD PRODUCT AND


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>6 of 274388<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong>SEEKING TO MAKE EVEN BETTER PRODUCTS IS NOT -- IT'SCALLED COMPETITION. IT'S NOT COPYING. IT'S NOTINFRINGEMENT.EVERYBODY DOES IT IN THE COMMERCIALMARKETPLACE.THE QUESTION FOR YOU, MEMBERS OF THEJURY, ARE THE INSTRUCTIONS HER HONOR IS GOING TOGIVE YOU ON TRADE DRESS INFRINGEMENT, ON DESIGNPATENT INFRINGEMENT, ON UTILITY PATENT INFRINGEMENTWHERE YOU HAVE SPECIFIC RULES AND YOU APPLY THOSERULES.IT'S NOT WHETHER OR NOT PEOPLE ARE<strong>13</strong><strong>14</strong>COMPETING AGAINST EACH OTHER.WRONG WITH THAT.THERE'S NOTHING<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>NOW, I'D LIKE TO SPEND JUST A MINUTETALKING ABOUT MY CLIENT, SAMSUNG, BEFORE I GET INTOTHESE TRADE DRESS AND DESIGN PATENT, UTILITY PATENTISSUES.IF WE CAN GO BACK TO SLIDE 3, PLEASE.SAMSUNG HAS BEEN IN THE MOBILE TECHNOLOGYINDUSTRY SINCE <strong>19</strong>91, WELL BEFORE APPLE DECIDED TOENTER THE INDUSTRY IN <strong>20</strong>07.SAMSUNG WAS ONE OF THE FOUNDATIONALTECHNOLOGY COMPANIES THAT BUILT THE STANDARDS THATALLOW YOU TO LISTEN TO MUSIC AND DO ALL THESE GREAT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>7 of 274389<strong>12</strong>34567THINGS WITH YOUR SMARTPHONES.SAMSUNG HAS INVESTED, JUST FROM <strong>20</strong>05 TO<strong>20</strong><strong>10</strong>, $35 BILLION IN RESEARCH AND DEVELOPMENT TOHELP BUILD THIS INFRASTRUCTURE, TO HELP BUILD THESESMARTPHONES. THAT'S JUST FROM <strong>20</strong>05 TO <strong>20</strong><strong>10</strong>.THERE'S OVER <strong>20</strong>,000 ENGINEERS DEDICATEDAT SAMSUNG TO TELECOMMUNICATIONS RESEARCH AND8DEVELOPMENT WORLDWIDE.OVER 1,000 DESIGNERS9<strong>10</strong><strong>11</strong>DESIGNING THOUSANDS OF ELECTRONIC PRODUCTS EACHYEAR.SAMSUNG IS NOT SOME COPYIST, SOME<strong>12</strong>JOHNNY-COME-LATELY WHO'S DOING KNOCK-OFFS.SAMSUNG<strong>13</strong><strong>14</strong><strong>15</strong>IS A MAJOR TECHNOLOGY COMPANY THAT DEVELOPS ITS OWNINNOVATIONS.SAMSUNG ALSO HAS OFFICES RIGHT HERE IN<strong>16</strong>SAN JOSE.SAMSUNG HAS ITS MOBILE COMMUNICATIONS<strong>17</strong><strong>18</strong>LAB WITH 90 ENGINEERS WHO WORK CLOSELY WITH GOOGLETO OPTIMIZE THE ANDROID OPERATING SYSTEM FOR<strong>19</strong>SAMSUNG'S PHONES.SAMSUNG'S PHONES OPERATE ON THE<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>ANDROID OPERATING SYSTEM IN LARGE PART.IN SAN JOSE ALSO IS THE SAMSUNG DESIGNAMERICA GROUP WHERE DESIGNERS AND ENGINEERS WORKCLOSELY WITH OTHER DIVISIONS CREATING THE DESIGNAND USER INTERFACE OF SAMSUNG'S PHONES AND TABS.FINALLY IN SAN JOSE IS THE MEDIA SOLUTION


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>8 of 274390<strong>12</strong>3456789<strong>10</strong>CENTER-AMERICA WHICH DEVELOPS AND MANAGES THEPLATFORMS THAT DELIVER CONTENT AND SERVICES TOMOBILE DEVICES.GO TO SLIDE 7, PLEASE.NOW, MR. MCELHINNY AND MR. LEE ALLUDED TOTHIS, BUT I WANT TO -- I WANT TO PAUSE ON ITBECAUSE IT'S IMPORTANT -- IT'S SOMEWHAT IMPORTANT.THE EVIDENCE WILL SHOW THAT IT IS SAMSUNGTHAT SUPPLIES <strong>20</strong> PERCENT OF THE COMPONENT COSTS FORTHE IPHONE.<strong>11</strong>THINK ABOUT THAT.THE GUTS THAT MAKE<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THIS PHONE WORK, THE FLASH MEMORY IN THE PHONE, THEMAIN MEMORY IN THE PHONE, THE APPLICATION PROCESSORIN THE PHONE, THEY ARE ALL SUPPLIED BY SAMSUNG.APPARENTLY APPLE THINGS THAT SAMSUNG HASINVENTED SOMETHING BECAUSE IT'S BUYING ITS PRODUCTSFROM IT TO PUT IT IN ITS OWN PHONE.WITH RESPECT TO THE IPAD, THE EVIDENCEWILL SHOW THAT SAMSUNG MANUFACTURES THE A5XPROCESSOR IN THE IPAD, AND IT IS THE SOLE AND ONLYQUALIFIED SUPPLIER FOR APPLE FOR ITS MUCH VALUEDAND MARKETED RETINA DISPLAY ON THE NEWEST IPAD.APPLE IS OUT THERE MARKETING ITSELF AS ANINNOVATOR AND THE ONLY COMPANY TO ACTUALLY PROVIDETHIS RETINA DISPLAY IS SAMSUNG.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>10</strong>9 of 27439<strong>11</strong>WHO'S THE REAL INNOVATOR?ASK YOURSELF<strong>23</strong>4THAT QUESTION WHEN YOU HEAR THE EVIDENCE.NOW, THE SUGGESTION WAS MADE THAT THERE'SSOMETHING WRONG WITH LOOKING TO SOMEBODY ELSE TO BE5INSPIRED.MR. MCELHINNY WENT THROUGH AND SHOWED6789<strong>10</strong><strong>11</strong>YOU SOME DOCUMENTS WHERE SOME SAMSUNG PEOPLE WHOWERE DOING COMPETITIVE ANALYSIS WERE LOOKING AT THEIPHONE.I'LL GET TO WHAT THE EVIDENCE WILL SHOWABOUT APPLE DOING THAT IN A MINUTE, BUT THEEVIDENCE IS GOING TO SHOW, MEMBERS OF THE JURY,<strong>12</strong>THERE'S NOTHING WRONG WITH THAT.IT'S CALLED<strong>13</strong>COMPETITION.ALL COMPETITORS DO THAT.<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>AND THERE'S NOTHING WRONG WITH BEINGINSPIRED BY SOMEBODY ELSE'S DESIGN.COULD WE GO TO THE NEXT SLIDE HERE?OOPS.FOR EXAMPLE, IN THIS CASE -- IN THIS VERYCASE WITH RESPECT TO THE CREATION OF THE DESIGN OFTHE IPHONE, THE INITIAL IPHONE, THE EVIDENCE WILLSHOW THAT APPLE ITSELF WAS INSPIRED BY THEFUNCTIONALITY OF ANOTHER COMPANY'S DESIGN, SONY.THIS IS EXHIBIT 562 ON THE SCREEN.YOU SEE THE PICTURE HERE, MEMBERS OF THE<strong>25</strong>JURY.ON THE BOTTOM RIGHT, THAT'S -- THE EVIDENCE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page1<strong>10</strong> of 27439<strong>21</strong>IS GOING TO SHOW THAT WAS REFERRED TO AS THE2EXTRUDO SHAPE DESIGN.YOU SEE HERE IT SAYS3456"EXTRUDO SHAPE" IN THE E-MAIL.ON THE LEFT-HAND SIDE IS A DIFFERENTDESIGN, ONE THAT LOOKS A LOT MORE LIKE WHAT THEORIGINAL IPHONE, THE INITIAL IPHONE WHEN IT WAS7RELEASED LOOKED LIKE:ROUNDED CORNERS, BLACK, AN89<strong>10</strong><strong>11</strong><strong>12</strong>IPHONE SET UP VERY SIMILAR TO WHAT YOU SAW FOR THEINITIAL IPHONE.WELL, THE EVIDENCE IS GOING TO SHOW THATTHAT DESIGN WAS -- AND ITS FUNCTIONALITY INSPIREDAPPLE TO CHANGE COURSE WITH THE DESIGN OF ITS<strong>13</strong>INITIAL IPHONE.APPLE WAS INSPIRED BY SONY.<strong>14</strong><strong>15</strong>THIS E-MAIL IS DATED MARCH 8TH, <strong>20</strong>06 FROMRICHARD HOWARTH, WITHIN APPLE, TO JONATHAN IVE,<strong>16</strong><strong>17</strong>WHO'S THE HEAD OF THE DESIGN GROUP AT APPLE.MARCH 8, <strong>20</strong>06.DATED<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THEY'RE STILL WORKING -- THE EVIDENCEWILL SHOW THEY WERE STILL WORKING ON THE DESIGN OFTHE IPHONE. THEY HADN'T FINISHED IT. THEY HADN'TCOMPLETED IT.THE EVIDENCE IS GOING TO SHOW, MEMBERS OFTHE JURY, THIS EXTRUDO SHAPE IS WHAT THEY WEREGOING WITH UNTIL IT BECAME INSPIRED BY THESONY-STYLE DESIGN FUNCTIONALITY.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong>1 of 274393<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>AND HERE IT SAYS "HI JONY, I'M WORRIEDABOUT THE EXTRUDO SHAPE WE'RE USING FOR P2."P2, THE EVIDENCE WILL SHOW, IS CODE NAME,THE INTERNAL CODE NAME THAT APPLE USED FOR ITSINTERNAL PROJECT FOR DEVELOPING THE IPHONE."I'M WORRIED ABOUT THE EXTRUDO SHAPEWE'RE USING FOR P2 ET CETERA LOOKING AT WHAT SHIN'SDOING" -- AND THAT SHIN IS REFERRING TO SHINNISHIBORI, WHICH IS -- WHO WAS ANOTHER DESIGNERWITHIN THE APPLE DEPARTMENT -- "LOOKING AT WHATSHIN'S DOING WITH THE SONY-STYLE CHAPPY, HE'S ABLETO ACHIEVE A MUCH SMALLER-LOOKING PRODUCT WITH AMUCH NICER SHAPE TO HAVE NEXT TO YOUR EAR AND IN<strong>14</strong><strong>15</strong>YOUR POCKET.IT GOES ON.ALSO NOTE THAT IT'S ONLY --" AND THEN<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>SO RIGHT THERE IN APPLE'S OWN DOCUMENTSWE SEE APPLE ITSELF WAS INSPIRED, AS PART OF ITSDESIGN PROCESS, TO MOVE FROM THE EXTRUDO SHAPE TOSOMETHING THAT WAS MORE SONY-LIKE.<strong>20</strong>THERE'S NOTHING WRONG WITH THAT.THAT<strong>21</strong>DOESN'T MEAN THEY'VE INFRINGED SOME SONY PATENT OR<strong>22</strong>DESIGN PATENT.IT JUST MEANS THAT THEY WERE<strong>23</strong><strong>24</strong><strong>25</strong>COMPETING AND THEY WERE INSPIRED BY A COMPETITOR.POINTING TO DOCUMENTS THAT ARE SIMILARWITHIN THE SAMSUNG INTERNAL DOCUMENTS DOESN'T SHOW


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong>2 of 2743941ANYTHING MORE.THERE'S NOTHING WRONG WITH BEING<strong>23</strong>INSPIRED -- THERE'S NOTHING WRONG WITH LOOKING ATWHAT YOUR COMPETITORS DO OR SOMETHING INSPIRED BY45THEM.THAT'S NOT WHAT WE'RE HERE FOR.WE'RE HERE TO ASSESS THE SPECIFIC CLAIMS6789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>MADE IN THIS CASE WITH RESPECT TO TRADE DRESSINFRINGEMENT, DESIGN PATENT INFRINGEMENT, UTILITYPATENT INFRINGEMENT.THE EVIDENCE IS ALSO GOING TO SHOW THATAPPLE -- DESPITE MR. MCELHINNY'S CLAIMS, APPLEWASN'T FIRST.THIS IS AN E-MAIL FROM APRIL 6TH, <strong>20</strong><strong>10</strong>FROM STEVEN SINCLAIR, WHO WAS THE IPHONE PRODUCT<strong>14</strong>MARKETING MANAGER.AND IN THIS E-MAIL, HE SAYS,<strong>15</strong>"IT'S TOUGH TO APPROACH THIS WITH THE CRITERIA OF<strong>16</strong>BEING THE 'FIRST.'I DON'T KNOW HOW MANY THINGS WE<strong>17</strong>CAN COME UP WITH THAT YOU COULD LEGITIMATELY CLAIM<strong>18</strong>WE DID FIRST.CERTAINLY WE HAVE THE FIRST<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>COMMERCIALLY SUCCESSFUL VERSIONS OF MANY FEATURES,BUT THAT'S DIFFERENT THAN LAUNCHING SOMETHING TOMARKET FIRST."THAT POINT MADE BY APPLE'S OWN PRODUCTMARKETING MANAGER, STEVEN SINCLAIR, IS VERYIMPORTANT BECAUSE THERE IS A DIFFERENCE BETWEENINVENTING SOMETHING THAT'S NEW AND DOING IT FOR THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong>3 of 274395<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>FIRST TIME VERSUS MAKING SOMETHING POPULAR.IF YOU MAKE SOMETHING POPULAR, THATDOESN'T GIVE YOU A RIGHT TO EXCLUDE EVERYONE ELSEFROM DOING IT.IN ORDER TO EXCLUDE PEOPLE, AS THE JUDGEWILL INSTRUCT YOU AT THE END, YOU NEED TO HAVE APATENT OR A TRADE DRESS THAT'S INFRINGED.HERE THE EVIDENCE IS GOING TO SHOW, THEREISN'T INFRINGEMENT OF THESE PATENTS THAT ARE BEINGASSERTED.AND WHETHER OR NOT THESE COMPETITORS WEREINSPIRED BY EACH OTHER IS IRRELEVANT.THE QUESTION IS WHETHER THERE'SINFRINGEMENT.NOW, AGAIN, YOU WERE SHOWN INTERNALDOCUMENTS THAT SAMSUNG -- WHERE SAMSUNG WAS LOOKINGAT THE IPHONE AND COMPARING IT AND THE SUGGESTIONWAS MADE THAT THAT MEANS THAT THEY'RE EVILCOPYISTS.BUT AS I SAID, THE EVIDENCE WILL SHOWTHAT EVERYBODY DOES THAT IN THE SMARTPHONE<strong>22</strong>BUSINESS.EVERYONE BENCHMARKS AGAINST EACH OTHER.<strong>23</strong><strong>24</strong><strong>25</strong>THEY ALL DO COMPETITIVE ANALYSIS.AND THE EVIDENCE WILL SHOW APPLE'S OWNDOCUMENTS AND EMPLOYEES AGREE WITH ME.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong>4 of 274396<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>HERE IS GREG JOSWIAK, VICE-PRESIDENT OFIPHONE PRODUCT MARKETING IN A SWORN DEPOSITIONTAKEN IN THIS CASE."MY GROUP, FOR EXAMPLE, WOULD HAVE APRODUCT MANAGER WHEN A NEW PRODUCT COMES OUT,PURCHASE IT, YOU KNOW, UNDERSTAND, YOU KNOW, HOWMUCH OF A THREAT IT IS, ARE THEY BETTER ATANYTHING, ARE THEY BETTER AT ANYTHING THAN US TOASSESS THE THREAT."AND THEN HE CONTINUES, "IF YOU'RE GOINGTO BE THE BEST AT SOMETHING, YOU HAVE TO KNOW WHATYOUR COMPETITION IS DOING."THERE'S NOTHING WRONG WITH THAT, ANDTHERE'S NOTHING WRONG WITH SAMSUNG DOING THAT ASWELL. IT'S CALLED COMPETITION. THAT'S WHAT WE DOIN AMERICA.DUNCAN KERR, APPLE DESIGN INVENTOR, HIS<strong>18</strong>DEPOSITION WAS TAKEN IN THIS CASE.HE TESTIFIED,<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3UNDER OATH, "I THINK FROM A DESIGN PERSPECTIVE IT'SINTERESTING TO SEE WHAT OTHER COMPANIES ARE DOING."AND THERE'S OTHER, MORE TESTIMONY THATWE'RE GOING TO SEE IN THE TRIAL THAT SUPPORTS THISFROM APPLE'S OWN WITNESSES.<strong>24</strong><strong>25</strong>AND THEN WE HAVE APPLE'S DOCUMENTS.SAW A DOCUMENT OF SAMSUNG LOOKING AT THE APPLEYOU


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong>5 of 274397<strong>12</strong>IPHONE.APPLE DOES THE SAME THING.HERE'S A TEARDOWN DOCUMENT, IT'S CALLED3MINI-TEARDOWN OF THE SAMSUNG GALAXY S PERFORMED ON45AUGUST <strong>10</strong>TH, <strong>20</strong><strong>10</strong>, MEMBERS OF THE JURY.ACCUSED PRODUCT IN THIS CASE.THIS IS AN6WELL, THIS IS AN APPLE DOCUMENT FROM78APPLE'S INTERNAL FILES.SAMSUNG GALAXY S.YOU SEE, MINI-TEARDOWN,9AND WHAT ARE THEY DOING?THEY'RE<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>CONDUCTING A DETAILED TEARDOWN OF THE DOCUMENT TODETERMINE THE PRODUCT SPECS, ITS FEATURES, THEDISASSEMBLY, THE COMPONENTS, THE SOFTWARE, AND THEADDITIONAL COMPONENTS, AND THEY GO THROUGH ITMETICULOUSLY, JUST LIKE IN THE DOCUMENT THATMR. MCELHINNY SHOWED YOU.DOES THAT MEAN THAT APPLE IS A COPYIST?NO. IT MEANS IT'S A COMPETITOR. THAT'S NOTHINGWRONG WITH THAT.<strong>19</strong>SAME THING WITH THE TAB.APPLE'S OWN<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>DOCUMENTS, SAMSUNG GALAXY -- THIS IS AN APPLEDOCUMENT, EXHIBIT 7<strong>17</strong>, DATED MAY <strong>24</strong>TH, <strong>20</strong><strong>11</strong> WHEREAPPLE DOES A TEARDOWN OF THE ACCUSED PRODUCT, TABPRODUCT IN THIS CASE, THE GALAXY TAB <strong>10</strong>.1, AND IT'STITLED -- THE DOCUMENT IS TITLED "SAMSUNG GALAXYTAB <strong>10</strong>.1 TAKE-APART," AND THEY EVEN HAVE PICTURES


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong>6 of 274398<strong>12</strong>3OF SOMEONE TAKING THE THING APART AND EXAMINING ITAND STUDYING IT.DOES THAT MEAN THAT APPLE DID SOMETHING45WRONG?NO.AND TO SUGGEST BY POINTING TO SIMILAR6DOCUMENTS WITHIN SAMSUNG THAT THAT MEANS WE'RE AN7INFRINGER IS IRRELEVANT.IT'S A COMPETITIVE89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>ANALYSIS. IT'S DONE ALL THE TIME. THERE'S NOTHINGWRONG WITH IT.NOW, WITH THAT I'D LIKE TO TURN TO THECLAIMS THAT ARE MADE IN THIS CASE AGAINST MYCLIENT, AND THE FIRST IS TRADE DRESS INFRINGEMENT.AND I HOPE YOU DON'T MIND, MEMBERS OF THEJURY, BUT I HAVE A PROBLEM WITH MY BACK, SO I HAVE<strong>15</strong>A STOOL HERE.I THINK I'M GOING TO HAVE TO SIT ON<strong>16</strong><strong>17</strong>THE STOOL WHILE I DO THIS.IF THAT'S OKAY WITH YOUR HONOR?<strong>18</strong>THE COURT:PLEASE, GO AHEAD.<strong>19</strong>MR. VERHOEVEN:SO LET'S START WITH<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>APPLE'S TRADE DRESS, MEMBERS OF THE JURY.NOW, HER HONOR ALREADY GAVE YOU APRELIMINARY INSTRUCTION ON TRADE DRESS AND I JUSTWANT TO GO OVER IT BEFORE WE LOOK AT THE EVIDENCE."'INFRINGEMENT' REFERS TO ANOTHERCOMPANY'S USE SIMILAR TO THE OWNER'S TRADE DRESS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong>7 of 274399<strong>12</strong>THAT IS LIKELY TO CAUSE CONFUSION IN THEMARKETPLACE."3MR. MCELHINNY:EXCUSE ME, YOUR HONOR.4I'M SORRY.BUT I'VE BEEN LISTENING PATIENTLY, BUT56YOU HAVE A SPECIFIC ORDER THAT SAID THATINSTRUCTIONS WERE NOT SUPPOSED TO BE DEALT WITH IN78OPENING AND ARGUING THE LAW.PARAGRAPH OF YOUR ORDER.IT'S THE LAST9<strong>10</strong>MR. VERHOEVEN:WAS NOT OBJECTED TO.YOUR HONOR, THIS SLIDE<strong>11</strong>THE COURT:BUT MY ORDER DID SAY THAT<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>THERE SHOULDN'T BE ANY DISCUSSION OF THE LAW.YOU KNOW, I'M GOING TO OVERRULE THEOBJECTION.PLEASE MAKE THIS SHORT.<strong>16</strong>MR. VERHOEVEN:THANK YOU, YOUR HONOR.<strong>17</strong>ALL I DID WAS THE PRELIMINARY INSTRUCTIONS.<strong>18</strong>THE COURT:OKAY.<strong>19</strong>MR. VERHOEVEN:SO THAT'S THE STANDARD<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>WHEN YOU'RE LOOKING AT THE ISSUE OF TRADE DRESSINFRINGEMENT.IN THIS CASE, APPLE HAS CLAIMED THATSAMSUNG'S TABLET PRODUCT INFRINGES APPLE'S TRADEDRESS, AND SO THE STANDARD IS, IS THERE LIKELY --ONE OF THE STANDARDS IS, IS THERE A LIKELIHOOD OF


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong>8 of 2744001CONFUSION AS TO THE SOURCE OF WHO MAKES IT?IS2SOMEONE GOING TO BUY IT THINKING IT'S AN APPLE3TABLET?OR ARE THEY GOING TO KNOW WHEN THEY BUY IT4567THAT IT'S A SAMSUNG TABLET?WELL, THE EVIDENCE IS GOING TO SHOW OFCOURSE EVERYONE'S GOING TO KNOW IT'S A SAMSUNGTABLET. IT'S A VERY EXPENSIVE PRODUCT. PEOPLE89RESEARCH IT BEFORE THEY EVEN GO TO THE STORE.GET ON-LINE AND THEY LOOK AT ALL THE DIFFERENTTHEY<strong>10</strong>TABLETS THAT ARE OUT THERE.THEY COMPARE THEM,<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THEY ASK QUESTIONS, WHAT KIND OF FUNCTIONALITY DO IWANT IN THEM?THEY HAVE DIFFERENT TYPES OFFUNCTIONALITY, DIFFERENT TYPES OF FEATURES,DIFFERENT TYPES OF FORM FACTORS.SOME ARE LANDSCAPE, SOME HAVE STYLUSES,SOME ARE DESIGNED SPECIFICALLY FOR READING.IT'S NOT SOMETHING THAT A PERSON WALKSINTO THE STORE AND JUST CASUALLY PICKS UP AND MAKESA MISTAKE.IN FACT, THE EVIDENCE IS GOING TO SHOW,MEMBERS OF THE JURY, THAT APPLE'S OWN DESIGNERS ATDEPOSITION ADMITTED THEY'RE NOT AWARE OF ANYCONFUSION.MATT ROHRBACH, APPLE DESIGN INVENTOR, SO


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>11</strong>9 of 27440<strong>11</strong><strong>23</strong>45HE'S AN INVENTOR ON SOME OF THE DESIGN PATENTS INTHIS CASE, WE TOOK HIS DEPOSITION."ARE YOU AWARE OF ANY INSTANCE WHERE ACONSUMER HAS CONFUSED A SAMSUNG TABLET COMPUTER FORAN IPAD?6"ANSWER:NO."789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>EUGENE WHANG, ANOTHER APPLE DESIGNINVENTOR IN THIS CASE, HIS DEPOSITION WAS TAKEN."ARE YOU AWARE OF OR KNOW OF ANYINSTANCES WHERE A CONSUMER CONFUSED A SAMSUNG ANDAN APPLE TABLET?"NO."ANOTHER APPLE DESIGN INVENTOR IN THISCASE, DANIEL -- I'LL PROBABLY MISPRONOUNCE HIS LAST<strong>15</strong><strong>16</strong>NAME -- BUT DANIEL DE IULIIS, I GUESS.DEPOSITION WAS TAKEN.HIS<strong>17</strong>"QUESTION:HAVE YOU EVER HEARD OF ANY<strong>18</strong><strong>19</strong>CONSUMERS MISTAKENLY PURCHASING GALAXY TABSTHINKING THEY WERE IPADS?<strong>20</strong>"ANSWER:I DON'T RECALL HEARING THAT."2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THE EVIDENCE WILL SHOW THAT BASICALLYTHERE IS NO EVIDENCE.REMEMBER, THIS IS APPLE'S CLAIM, APPLE'SBURDEN OF PROOF BY A PREPONDERANCE OF EVIDENCE ASTHE COURT INSTRUCTED YOU DURING PRELIMINARY


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>0 of 27440<strong>21</strong>INSTRUCTIONS.THEY HAVE TO SHOW YOU BY A<strong>23</strong>45PREPONDERANCE OF THE EVIDENCE THAT THERE IS ALIKELIHOOD OF CONFUSION.WELL, THE EVIDENCE IS GOING TO SHOW,MEMBERS OF THE JURY, THAT THEY CAN'T MEET THAT6BURDEN.THERE IS NO EVIDENCE THAT YOU'LL SEE IN78THIS CASE THAT MEETS THAT BURDEN.NOW LET ME TURN TO THE ISSUE OF DILUTION,9TRADE DRESS DILUTION.THAT'S ANOTHER CLAIM THAT<strong>10</strong><strong>11</strong>APPLE IS MAKING IN THIS CASE.PART OF THEIR CLAIM IS BASED ON WHAT<strong>12</strong>WE'RE LOOKING AT ON THE SCREEN RIGHT HERE.THIS IS<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>A TRADE DRESS REGISTRATION THAT WAS FILED BY APPLE.AND AS YOU CAN SEE, WHEN YOU LOOK AT THISTRADE DRESS REGISTRATION -- I'M NOT GOING TO READTHE WHOLE THING, IT'S KIND OF HARD TO READ -- BUTIT'S VERY DETAILED.IT SAYS -- IT TALKS ABOUT THE -- IT SHOWS<strong>19</strong>THE BOTTOM PORTION WITH THE BUTTON THERE.IT SAYS<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>"THE MARK CONSISTS OF THE CONFIGURATION," AND ITGOES THROUGH EACH OF <strong>17</strong> DIFFERENT ICONS ANDSPECIFICALLY DESCRIBES EACH OF THOSE <strong>17</strong> DIFFERENTICONS AND WHAT EACH OF THEM DOES.YOU CAN SEE HERE, THE FIRST ICON, SECONDICON, THIRD ICON, FOURTH ICON, AND EACH OF THEM


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>1 of 2744031SAYS WHAT IT DOES.THE FOURTH ICON DEPICTS A<strong>23</strong>456789<strong>10</strong>CAMERA LENS WITH A BLACK BARREL AND THE BLUE GLASSON A SILVER BACK.AND EACH ONE OF THESE DIFFERENT CALL OUTSIN THIS REGISTRATION TALKS ABOUT A SPECIFIC ICONAND WHAT IT LOOKS LIKE, AND THIS IS A SPECIFICCONFIGURATION.THAT IS THE REGISTRATION THAT THEY'REUSING TO SAY, WITH RESPECT TO THE IPHONE, THATTHERE IS DILUTION, TRADE DRESS DILUTION.<strong>11</strong>WHAT WILL THE EVIDENCE SHOW?THE<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>EVIDENCE WILL SHOW THAT SAMSUNG'S PHONES AREDIFFERENT, THEY'RE DIFFERENT FROM THAT REGISTRATIONAND THEY'RE DIFFERENT FROM THE IPHONE.HERE YOU CAN -- IN FACT, SAMSUNG MAKES SOMANY DIFFERENT TYPES OF PHONES THAT THEY'RE<strong>17</strong>DIFFERENT AMONGST EACH OTHER.HERE WE'VE GOT THE<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>CONTINUUM THAT'S GOT ONE SHAPE AND ONE LOOK; WEHAVE GOT THE DROID CHARGE THAT'S SHAPED DIFFERENTLYWITH A DIFFERENT HOME SCREEN; THE GALAXY S 4GSHAPED DIFFERENTLY WITH A DIFFERENT SCREEN; AND THEEPIC 4G.LET'S TAKE THESE APART A LITTLE BIT ANDLOOK AT THEM.IF YOU LOOK AT THE BOTTOMS, THE SAMSUNG


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>2 of 274404<strong>12</strong>PHONES ARE CLEARLY DIFFERENT.FOUR DIFFERENT ICONS ON THERE.YOU'VE GOT THESE3456ON THE CONTINUUM HERE, YOU'VE EVEN GOT AMESSAGING WINDOW THAT YOU DON'T SEE ANYWHERE IN THETRADE DRESS REGISTRATION OR IN THE INITIAL IPHONE.YOU'VE GOT VARIOUS INITIAL SHAPES AT THE7BOTTOM.LOOK AT THE DROID CHARGE HAS GOT A, ALMOST89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>A V-SHAPE TO IT.THE EPIC 4G HAS A COMPLETELY DIFFERENTROUNDED SHAPE WITH FOUR DIFFERENT ICONS AND, OFCOURSE, BRANDED.THE SAMSUNG PHONES ARE DIFFERENT FROM THEIPHONE REGISTRATION.LOOK AT THE HOME -- WHEN YOU PULL OUT THEHOME SCREENS THAT YOU SEE WHEN YOU RAMP UP -- ANDBY THE WAY, REMEMBER, BEFORE A CONSUMER CAN EVENSEE THESE HOME SCREENS, WHAT DOES A CONSUMER DO?TURN ON THE PHONE.WHAT HAPPENS WHEN YOU TURN ON THE PHONE?YOU GET A WHOLE MINI MOVIE ADVERTISING THE CARRIER,2<strong>12</strong>2ADVERTISING THE OEM MAKER, SAMSUNG.THAT BEFORE YOU EVEN SEE THIS.YOU SEE ALL<strong>23</strong><strong>24</strong><strong>25</strong>BUT IF YOU LOOK AT THE HOME SCREENS OFTHESE PHONES, THEY DON'T LOOK ANYTHING LIKE THEHOME SCREEN OF THE IPHONE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>3 of 274405<strong>12</strong>3456SAMSUNG PHONES ARE DIFFERENT.SAME THING WHEN YOU LOOK AT THE TOPS OFTHESE PHONES.NOW, DILUTION, ONE OF THE ISSUES OFDILUTION IS TO ASSESS WHETHER THE PRESENCE OF THEACCUSED PRODUCT IN THE MARKETPLACE DILUTES THE7TRADE DRESS.SO IT'S SORT OF LIKE JUST DILUTING A8LIQUID BY POURING WATER INTO IT.IT TAKES AWAY9<strong>10</strong>FROM THE BRAND.THAT.AND THE JUDGE WILL STRUCK YOU ON<strong>11</strong>BUT WHAT I WANT TO GET TO IS THE EVIDENCE<strong>12</strong><strong>13</strong>HERE WILL SHOW THERE IS NO DILUTION.DILUTION OF THE MARKETPLACE.THERE IS NO<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THIS IS FROM APPLE -- THIS IS AN IMAGEFROM APPLE'S OWN INTERNAL DOCUMENTATION FROMJULY 7TH OF <strong>20</strong><strong>11</strong>, AND IF YOU LOOK HERE, YOU CANSEE, THERE'S THE ACCUSED PRODUCT, THE GALAXY TAB <strong>10</strong>ON THE LEFT.BUT THE MARKETPLACE IS FULL OF TABLETSTHAT ARE RECTANGULAR IN SHAPE WITH ROUNDED CORNERS,WITH LARGE TOUCH SCREENS, WITH MINIMALIST DESIGNS.WHETHER THE GALAXY IS IN THAT MIX OR NOTIS NOT GOING TO DILUTE APPLE'S TRADE DRESS BECAUSEEVERYONE'S OUT THERE WITH PRODUCTS THAT HAVE THATBASIC FORM FACTOR.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>4 of 2744061SAME THING FOR SMARTPHONES.YOU'RE GOING<strong>23</strong>456789<strong>10</strong><strong>11</strong><strong>12</strong>TO BE ASKED TO ANSWER THE QUESTION, DOES THEACCUSED SAMSUNG PHONE CAUSE DILUTION OF APPLE'STRADE DRESS?BUT WHEN YOU LOOK AT THE MARKETPLACE ANDYOU TAKE OUT THE APPLE, YOU STILL HAVE DOZENS ANDDOZENS AND DOZENS OF SMARTPHONES OUT THERE THATHAVE LARGE TOUCH SCREENS ON THEM, TAKE UP MOST OFTHE REAL ESTATE IN THE FRONT, THEY'RE RECTANGULARIN SHAPE WITH ROUNDED CORNERS, AND THEY HAVEMINIMALIST DESIGN.WHETHER SAMSUNG'S IN THERE OR NOT,<strong>13</strong>THEY'RE ALL OUT THERE.THERE'S NO DILUTION.<strong>14</strong><strong>15</strong><strong>16</strong>BUT THE KICKER HERE, MEMBERS OF THE JURY,IS THE EVIDENCE IS GOING TO SHOW THAT APPLE'S OWNEXPERT WITNESS, ON THIS SUBJECT, ADMITTED, UNDER<strong>17</strong>OATH, THAT THERE'S NO DILUTION.I'LL SHOW YOU.<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THIS IS TESTIMONY OF APPLE'S WITNESSREGARDING THE LACK OF DILUTION, RUSSELL WINER.APPLE IS GOING TO CALL HIM TO TESTIFY ABOUTDILUTION.AND HE WAS ASKED AT HIS DEPOSITION, "MYQUESTION IS, DO YOU HAVE ANY EMPIRICAL EVIDENCE ORHARD DATA TO SHOW THAT SAMSUNG'S ACTIONS HASDILUTED APPLE'S BRAND?"


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>5 of 274407<strong>12</strong>345678AND HIS ANSWER WAS, "NO."REMEMBER, IT'S APPLE'S BURDEN OF PROOF.HE WAS ALSO ASKED, "DO YOU HAVE ANYQUANTIFICATION OF ANY HARM OR DILUTION OR LOSS OFANY KIND TO APPLE AS A RESULT OF SAMSUNG'SACTIONS?"AND UNDER OATH, HE SAID, "NO."SO APPLE'S OWN EXPERT ON TRADE DRESS9DILUTION HAS ADMITTED THERE ISN'T ANY.THERE'S NO<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>HARM, THERE'S NO DILUTION, THERE'S NO LOSS OF ANYKIND.THE EVIDENCE WILL SHOW, MEMBERS OF THEJURY, THAT APPLE'S TRADE DRESS CLAIMS FAIL ANDAPPLE CANNOT MEET ITS BURDEN WITH RESPECT TO THOSECLAIMS.IS NOW A GOOD TIME TO TAKE A BREAK?<strong>17</strong>THE COURT:THAT'S GREAT.<strong>18</strong><strong>19</strong>BREAK FOR LUNCH.IT'S NOW <strong>12</strong>:02.WE ARE GOING TO TAKE A<strong>20</strong>AGAIN, PLEASE DO NOT DISCUSS THE CASE<strong>21</strong>WITH ANYONE.DO NOT READ ANY MEDIA ACCOUNTS OR DO<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>ANY RESEARCH AND KEEP AN OPEN MIND.WE'LL SEE YOU -- IF YOU COULD PLEASEREASSEMBLE BACK HERE AT 1:00 O'CLOCK IN THE JURYROOM. ALL RIGHT? THANK YOU ALL.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>6 of 274408<strong>12</strong>AND FOR FOLKS WHO GOT SEATS, YOU CANRESERVE YOUR SEATS OVER THE LUNCH HOUR SO YOU DON'T34HAVE TO STAND IN LINE AGAIN.PERSONAL ITEM ON THERE.YOU CAN LEAVE SOME5(WHEREUPON, THE LUNCH RECESS WAS TAKEN.)6789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>7 of 274409<strong>12</strong>34567AFTERNOON SESSION(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD IN THE PRESENCE OF THE JURY:)THE COURT: WELCOME BACK. WE'LL CONTINUEWITH SAMSUNG'S OPENING STATEMENT.IT IS NOW 1:06.PLEASE GO AHEAD.8MR. VERHOEVEN:THANK YOU, YOUR HONOR.9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>CAN WE GO TO SLIDE 66, PLEASE.GOOD AFTERNOON, MEMBERS OF THE JURY.BEFORE LUNCH WE HAD LEFT OFF AND I WASTALKING ABOUT APPLE'S TRADE DRESS CLAIMS.AND THERE'S, THERE'S TWO OTHER TYPES OFCLAIMS THAT APPLE IS MAKING AGAINST SAMSUNG IN THIS<strong>15</strong>CASE.THE SECOND ONE IS DESIGN PATENTS, AND THE<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>THIRD ONE IS WHAT HER HONOR MENTIONED AS UTILITYPATENTS.I'M NOW GOING TO SWITCH TO THE DESIGNPATENT CLAIMS THAT APPLE HAS MADE AND ADDRESSTHOSE.AND THE FIRST OF THOSE PATENTS THAT I'DLIKE TO ADDRESS IS THE '889 DESIGN PATENT.NOW, YOU HEARD HER HONOR REFER THISMORNING TO DESIGN PATENTS AND EXPLAIN HOW THEY'RE<strong>25</strong>DIFFERENT FROM UTILITY PATENTS.FOR A UTILITY


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>8 of 2744<strong>10</strong>1PATENT, IT'S SOMETHING THAT IS USEFUL AND NEW AND2HAS UTILITY.A DESIGN PATENT IS A NEW, ORIGINAL,34AND ORNAMENTAL DESIGN.TALKING ABOUT.AND SO THAT'S WHAT WE'RE56789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>AND THIS IS THE '889 DESIGN PATENT THATAPPLE'S ASSERTED AGAINST MY CLIENT IN THIS CASE.AND AS YOU CAN SEE, IT'S A VERY SIMPLE DESIGN.IT'S A RECTANGLE WITH ROUNDED CORNERS, AND IN THEBACK, THERE'S NO ORNAMENTATION WHATSOEVER.NOW, IN ORDER FOR APPLE TO ASSERT THISCLAIM, THE DESIGN PATENT HAS TO BE NEW ANDORIGINAL.THE EVIDENCE IS GOING TO SHOW IN THISCASE THAT IT'S NOT, THAT THERE WAS PRIOR ART OUTTHERE THAT SHOWED THIS.FOR EXAMPLE, WE SAW EARLIER, IN <strong>19</strong>94, A<strong>17</strong>TABLET DESIGN INVENTED BY ROGER FIDLER.HE EVEN<strong>18</strong>CALLED IT THE TABLET.AND YOU CAN SEE FOR<strong>19</strong><strong>20</strong><strong>21</strong>YOURSELF, IT'S A LARGE RECTANGLE IN A TABLET SHAPE,ROUNDED CORNERS, AND A LARGE DISPLAY SCREEN.WHEN WE TOGGLE BACK TO THE '889, THE SAME<strong>22</strong>THING:LARGE RECTANGLE, ROUNDED CORNERS, MINIMAL<strong>23</strong><strong>24</strong><strong>25</strong>ORNAMENTATION, TABLET FORM FACTOR.THE EVIDENCE IS ALSO GOING TO SHOW,MEMBERS OF THE JURY, THAT THE ACCUSED TABLET, WHICH


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>12</strong>9 of 2744<strong>11</strong><strong>12</strong>34567IS THIS ONE RIGHT HERE (INDICATING), THE SAMSUNGTABLET, THAT AN ORDINARY OBSERVER, LOOKING AT THEACCUSED TABLET, COULD TELL THE DIFFERENCE BETWEENTHAT AND THIS '889 DESIGN PATENT.IN PARTICULAR, THE EVIDENCE IN THIS CASE,MEMBERS OF THE JURY, IS GOING TO SHOW THAT THEREWAS A PHYSICAL MODEL THAT APPLE CREATED INTERNALLY8WITHIN APPLE.IT'S REFERRED TO AS THE 035 MODEL,9AND I HAVE IT RIGHT HERE.YOU CAN SEE IT FOR<strong>10</strong><strong>11</strong>YOURSELF (INDICATING).APPLE.THIS IS A MODEL CREATED BY<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THE EVIDENCE IS GOING TO SHOW THAT THISEXACT PHYSICAL MODEL WAS USED TO DRAW THE PICTURESTHAT WERE SUBMITTED RIGHT HERE FOR THE '889 DESIGNPATENT.IF YOU GO BACK AND LOOK AT THESEPICTURES, THE EVIDENCE IS GOING TO SHOW THESEPICTURES WERE TAKEN OF THIS MODEL AND SUBMITTED TOTHE PATENT OFFICE AS PART OF THE APPLICATION FORTHE '889 PATENT TO SHOW THAT THEY HAD A MODEL OFIT.AND, IN FACT, THE EVIDENCE WILL SHOW,IT'S UNDISPUTED, THAT THIS MODEL WAS USED TO DRAWTHE PICTURES.AND HERE ON THIS NEXT SLIDE, 71, THESE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>0 of 2744<strong>12</strong><strong>12</strong>ARE PICTURES ON THE LEFT OF THIS ACTUAL MODEL,SOMEONE HOLDING IT; AND ON THE RIGHT, THESE ARE3IMAGES FROM THE ACTUAL '889 DESIGN PATENT.YOU CAN4SEE THE CORRESPONDENCE BETWEEN THE PHYSICAL MODEL5AND THE DRAWINGS.THIS IS THE PHYSICAL EMBODIMENT6789OF THE PICTURE IN THE '889 PATENT.NOW, I SUBMIT THE EVIDENCE WILL SHOW THATAN ORDINARY OBSERVER CAN TELL THE DIFFERENCEBETWEEN THE 035 MODEL AND THIS MUCH DIFFERENT<strong>10</strong><strong>11</strong>ACCUSED TABLET.(INDICATING).YOU CAN SEE FOR YOURSELFTHESE ARE NOT SOMETHING THAT AN<strong>12</strong><strong>13</strong><strong>14</strong>ORDINARY OBSERVER COULDN'T TELL THE DIFFERENCEBETWEEN.AND THAT'S -- THAT'S GOING TO BE YOUR<strong>15</strong>CHARGE.THE JUDGE WILL INSTRUCT YOU ON THE RULES<strong>16</strong><strong>17</strong><strong>18</strong>FOR HOW TO DO THAT, BUT I SUBMIT THE EVIDENCE WILLSHOW THAT -- FOR EXAMPLE, HERE'S AN IMAGE THATWE'VE TAKEN OF THESE TWO PHYSICAL EXHIBITS AND YOU<strong>19</strong>CAN SEE THEY LOOK MUCH DIFFERENT.ONE IS MUCH<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THICKER. ONE IS MUCH BIGGER. THE ORDINARYOBSERVER COULD TELL THE DIFFERENCE.IN ADDITION TO THIS EVIDENCE, WE ALSOHAVE TESTIMONY FROM CHRISTOPHER STRINGER, WHO WILLBE THE FIRST WITNESS IN THIS CASE CALLED BY APPLE,AND AT HIS DEPOSITION, MR. STRINGER WAS ASKED,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>1 of 2744<strong>13</strong><strong>12</strong>345678QUESTION, "PLEASE TELL ME ALL THE WAYS IN WHICH THEDESIGN, THAT'S DEPICTED HERE IN EXHIBIT 8" -- ANDI'LL REPRESENT EXHIBIT 8 IS THE DESIGN PATENT THATWE JUST LOOKED AT, THE '889 PATENT -- "PLEASE TELLME ALL THE WAYS IN WHICH THE DESIGN, THAT'SDEPICTED HERE IN EXHIBIT 8, WAS DIFFERENT FROM THEOTHER TABLET COMPUTER DESIGNS THAT EXISTED AS OFTHE TIME IT WAS CONCEIVED.9"ANSWER:WE EXTENDED THE CLEAR BEZEL<strong>10</strong><strong>11</strong><strong>12</strong>ACROSS THE ENTIRETY OF THE FRONT FACE OF THEPRODUCT," SO THAT'S THIS PART RIGHT HERE(INDICATING), HE TESTIFIED, "WE EXTENDED THIS GLASS<strong>13</strong>BEZEL ALL THE WAY TO THE EDGES."SO THAT'S ONE OF<strong>14</strong><strong>15</strong><strong>16</strong>THE THINGS THEY DID THAT HE THINKS MAKES ITDIFFERENT FROM WHAT WAS ALREADY OUT THERE.AND THEN THE SECOND THING HE SAYS IS<strong>17</strong>REALLY VERY IMPORTANT.HE SAYS, "AND WE SIMPLIFIED<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>THE REAR HOUSE TO GO TO A SINGLE PIECE."AND THEN HE CLARIFIED, "WE CHOSE TO HAVEA COMPLETE HOUSING THAT WITHOUT ANY BREAKS INPRODUCT LINES EXTENDS UP TO THE TOP SURFACE OF THEPRODUCT."SO THERE'S ONLY TWO THINGS THAT HEIDENTIFIED FOR THE '889 DESIGN THAT MADE IT NEW, IN<strong>25</strong>HIS VIEW, NEW AND UNIQUE.ONE WAS EXTENDING THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>2 of 2744<strong>14</strong><strong>12</strong>345GLASS BEZEL ALL THE WAY ACROSS THE EDGES; AND THESECOND THING WAS TO HAVE A SIMPLIFIED REAR HOUSEGOING TO A SINGLE PIECE WITHOUT ANY BREAKS INPRODUCT LINES.WELL, IF YOU LOOK AT THE 035 MODEL, IT'S67CONSISTENT WITH THAT.EDGE.THE GLASS EXTENDS TO THE8LOOK AT THE BACK.THERE'S A -- IT'S JUST9ONE PIECE.<strong>10</strong>NOW, IF YOU LOOK AT THE ACCUSED<strong>11</strong>PRODUCT --<strong>12</strong><strong>13</strong>YOUR HONOR, WOULD IT BE OKAY IF I TOOK ACOUPLE STEPS CLOSER FOR THEM TO SEE?<strong>14</strong>THE COURT:WHY DON'T YOU STAY THERE,<strong>15</strong>PLEASE?<strong>16</strong>MR. VERHOEVEN:OKAY.<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>IF YOU LOOK AT THE ACCUSED PRODUCT, YOUCAN SEE CLEARLY, IT HAD MULTIPLE PIECES(INDICATING).I'VE GOT A SLIDE THAT PULLS THAT OUT.BUT YOU CAN SEE, THERE'S A MULTIPLE PIECEHOUSING.SO THE SECOND OF THE ONLY TWO DESIGNELEMENTS THAT THE INVENTOR, WHO'S COMING TOTESTIFY, SAYS MAKES IT NEW AND UNIQUE DOES NOT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>3 of 2744<strong>15</strong><strong>12</strong>EXIST IN THE ACCUSED PRODUCT.THE EVIDENCE WILL SHOW THAT AN ORDINARY3OBSERVER CAN TELL THE DIFFERENCE.AN ORDINARY456789OBSERVER CAN TELL THE DIFFERENCE BETWEEN THIS ANDTHIS (INDICATING).THE EVIDENCE IS ALSO GOING TO SHOW THATAPPLE'S OWN EXPERT ON THIS SUBJECT TESTIFIED UNDEROATH THAT THE INITIAL IPAD, WHICH IS THIS PRODUCTRIGHT HERE (INDICATING), IS NOT AN EMBODIMENT OF<strong>10</strong>THE '889 PATENT.THEIR OWN EXPERT TESTIFIED UNDER<strong>11</strong>OATH, THIS IS DIFFERENT FROM THE '889 PATENT<strong>12</strong>(INDICATING).THIS IS DIFFERENT.<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>BUT APPLE CLAIMS THAT THIS IS SIMILAR.HOW CAN THIS BE DIFFERENT FROM THE 035 -- FROM THE'889 PATENT WHILE THIS ONE, WHICH IS EVEN THINNER,EVEN SMALLER WITH MULTIPLE PART HOUSING, IT'SSIMILAR (INDICATING)?<strong>18</strong>THE EVIDENCE DOES NOT ADD UP.AN<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3ORDINARY OBSERVER COULD TELL THE DIFFERENCE.IN FACT, IF YOU GO TO SLIDE 78, APPLE'SOWN DESIGNERS, THE INVENTORS LISTED ON THE '889PATENT, MEMBERS OF THE JURY, TESTIFIED THAT THEYWEREN'T AWARE OF ANY PRODUCTS THAT EMBODIED THE<strong>24</strong>'889.THEY'RE NOT AWARE OF ANY PRODUCTS THAT APPLE<strong>25</strong>SELLS THAT EMBODY THIS.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>4 of 2744<strong>16</strong><strong>12</strong>34MATTHEW ROHRBACH, APPLE DESIGN INVENTOR,"DID APPLE EVER MANUFACTURE OR PRODUCE A PRODUCTTHAT LOOKS LIKE THE DESIGN THAT'S SHOWN HERE IN THE'889 PATENT?5"ANSWER:I DON'T KNOW."6EUGENE WHANG, APPLE'S DESIGN INVENTOR.7"QUESTION:DID APPLE EVER MANUFACTURE AN89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>ELECTRONIC DEVICE THAT IN YOUR VIEW LOOKED LIKE THEDRAWINGS SHOWN HERE IN THE '889 DESIGN PATENT?"I CAN'T TELL."THESE ARE THE SAME DESIGNERS WHO DESIGNEDTHE IPAD AND THE IPAD 2 AND THEY TESTIFIED, UNDEROATH, LOOKING AT THE '889, THAT THEY'RE NOT AWAREOF ANY PRODUCTS THAT EMBODY IT.YET APPLE NOW IS SAYING THAT THE SAMSUNG<strong>16</strong>PRODUCT EMBODIES IT.IT DOESN'T ADD UP.<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>WE BELIEVE THE EVIDENCE WILL SHOW THE'889 PATENT IS NOT INFRINGED.NOW I'D LIKE TO TURN TO TWO OTHER DESIGNPATENTS THAT HAVE BEEN ASSERTED.IF WE CAN GO TO SLIDE 46, PLEASE.APPLE'S ALSO ASSERTING TWO PATENTS FROMTHE IPHONE, THE '087, AND THE '677 PATENTS.THEY'RE BOTH DESIGN PATENTS AND THEY BOTH RELATE TOTHE INITIAL IPHONE THAT WAS RELEASED IN <strong>20</strong>07.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>5 of 2744<strong>17</strong><strong>12</strong>345MR. MCELHINNY SHOWED YOU THE PICTURES OFTHESE. THIS IS THE '087. IT'S JUST CLAIMING THISRECTANGULAR ROUNDED CORNER IMAGE HERE WITH THELOZENGE SLOT AND THE DISPLAY SCREEN.THE DOTTED LINES EVERYONE AGREES ARE NOT6BEING CLAIMED.IT'S JUST THE FRONT OF THE PHONE78AND THE BEZEL IS WHAT'S BEING CLAIMED.AND IN THE '677, IT'S JUST THIS FRONT9FACE RIGHT HERE.THOSE ARE TWO OTHER DESIGN<strong>10</strong><strong>11</strong>PATENTS THAT APPLE IS ASSERTING AGAINST MY CLIENT.AGAIN, IN ORDER FOR THERE TO BE<strong>12</strong><strong>13</strong>INFRINGEMENT, THESE PATENTS HAVE TO BE VALID.HAVE TO BE NEW, ORIGINAL, AND ORNAMENTAL.THEY<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>THE EVIDENCE IS GOING TO SHOW -- AND THISIS ANOTHER THING YOU WEREN'T TOLD BY APPLE'SCOUNSEL -- THAT THERE'S PRIOR ART OUT THERE, A LOTOF OTHER DESIGN PATENTS OUT THERE THAT HAVE THIS<strong>18</strong>BASIC SAME SHAPE.BIG SCREEN, ROUNDED CORNER,<strong>19</strong><strong>20</strong>RECTANGULAR FORM FACTOR WITH THE LOZENGE.WE'VE ALREADY LOOKED AT THESE.THE<strong>21</strong>JP<strong>16</strong>38, JP<strong>13</strong>83, KR547 AND THE LG PRADA ALL ARE<strong>22</strong>PHONES THAT HAVE THIS BASIC SHAPE.THEY ALL<strong>23</strong><strong>24</strong><strong>25</strong>PRE-DATED THESE TWO VERY SIMPLISTIC DESIGN PATENTS.THEY SHOW CONCLUSIVELY THAT THESE, THESE LIMITEDDESIGN PATENTS ARE NOT NEW, THEY'RE NOT UNIQUE IN


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>6 of 2744<strong>18</strong>1ANY WAY.<strong>23</strong>4567THE EVIDENCE IS ALSO GOING TO SHOW THATAN ORDINARY OBSERVER, LOOKING AT THESE PATENTS,COULD TELL THE DIFFERENCE BETWEEN THE ACCUSEDPRODUCTS AND THE DESIGN ELEMENTS OF THESE PATENTS.FOR EXAMPLE, APPLE'S FIRST WITNESS,MR. STRINGER, WILL TESTIFY AS TO WHAT THE DESIGN8ELEMENTS OF THESE PATENTS ARE.ONE OF THE DESIGN9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>ELEMENTS WAS VERY IMPORTANT, ACCORDING TO APPLE, TOHAVE A FLAT FRONT SURFACE.IF YOU LOOK RIGHT HERE IN THE SIDE VIEW,MEMBERS OF THE JURY, YOU'LL SEE IT'S FLAT ALL THEWAY ACROSS FROM END TO END.MR. STRINGER WILL TESTIFY THAT THEYWANTED TO MAKE SURE THE BEZEL -- THAT'S THIS BAND,THIS METAL BAND THAT GOES AROUND THE SIDE -- DIDNOT PROTRUDE BEYOND THE GLASS.IT WAS A DESIGN ELEMENT TO MAKE THATBEZEL FLUSH WITH THE GLASS FOR AESTHETIC REASONS,EVEN THOUGH FUNCTIONALLY, IT'S HARDER TO MAKE APHONE THAT HAS THAT; EVEN THOUGH, FUNCTIONALLY,HAVING A PROTRUDED BEZEL WILL PROTECT THE GLASS IFYOU PUT THE PHONE DOWN UPSIDE DOWN.FOR DESIGN REASONS, ACCORDING TOMR. STRINGER, THEY WANTED A GLASS TO HAVE A FLUSH


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>7 of 2744<strong>19</strong>1BEZEL.2WHAT HAPPENS WHEN YOU LOOKED AT THE3ACCUSED PRODUCTS?WHEN YOU LOOK AT THE ACCUSED456PRODUCTS, MEMBERS OF THE JURY, YOU SEE THEY DON'THAVE THAT DESIGN ELEMENTS.THESE ARE TWO EXAMPLES OF MANY ACCUSED78PRODUCTS IN THIS CASE, MEMBERS OF THE JURY.FIRST IS THE INFUSE 4G.THE9<strong>10</strong><strong>11</strong>AND YOU'LL BE ABLE TO, DURING THE COURSEOF THIS TRIAL, GET A PHYSICAL COPY OF THIS PHONEAND RUN YOUR FINGERS ACROSS IT AND YOU'LL SEE THE<strong>12</strong>SURFACE IS NOT FLAT.THE HOUSING PROTRUDES ABOVE<strong>13</strong><strong>14</strong><strong>15</strong>THE GLASS, THE OPPOSITE OF THE DESIGN ELEMENT THATTHE INVENTOR ON THIS DESIGN PATENT SAYS MADE ITNEW, MADE IT DIFFERENT FROM THE PRIOR ART.<strong>16</strong>SAME THING WITH THE VIBRANT.THE BEZELS<strong>17</strong><strong>18</strong>PROTRUDE ABOVE THE GLASS.FRONT FLAT SURFACE.THERE'S NOT A COMPLETELY<strong>19</strong><strong>20</strong>ANOTHER DESIGN ELEMENT THAT MR. STRINGERWILL TESTIFY TO IS -- IF YOU GO BACK TO SLIDE 46,<strong>21</strong>PLEASE -- IS THIS BEZEL ELEMENT OR RIM.HE SAID<strong>22</strong><strong>23</strong>IT'S A VERY IMPORTANT DESIGN ELEMENT FOR THEINITIAL IPHONE TO HAVE THIS UNIFORM BEZEL OR RIM<strong>24</strong><strong>25</strong>GOING AROUND THE FRONT OF THE PHONE.IT RIGHT HERE (INDICATING).YOU CAN SEE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>8 of 2744<strong>20</strong><strong>12</strong>3456789AND HE TESTIFIED THAT UNIFORM MEANT ITWAS THE SAME ALL THE WAY AROUND THE PHONE,INCLUDING UNIFORM THICKNESS ALL THE WAY AROUND THEPHONE, AND THAT WAS SOMETHING DIFFERENT, ACCORDINGTO THE INVENTOR, FROM THE PRIOR ART.WELL, LET'S TAKE THAT DESIGN ELEMENT ANDCOMPARE IT TO THE ACCUSED PHONES.IF YOU GO TO 52, PLEASE.HERE WE HAVE ON THE LEFT THE '087 PATENT.<strong>10</strong>THERE'S THE CONTINUOUS BEZEL.YOU CAN SEE IT'S<strong>11</strong><strong>12</strong>EXACTLY AS DESCRIBED BY MR. STRINGER.UNIFORM THICKNESS.IT'S OF<strong>13</strong>NOW LET'S LOOK AT THE ACCUSED PRODUCTS.<strong>14</strong>WE'LL START WITH THE INFUSE 4G.THERE'S<strong>15</strong>NO BEZEL.THERE'S NO PIECE OF METAL THAT GOES<strong>16</strong><strong>17</strong>AROUND THE RIM AT ALL.THIS IS A VERY SIMPLE DESIGN PATENT.IT<strong>18</strong><strong>19</strong>DOESN'T HAVE VERY MUCH TO IT.HAS TO IT IS A UNIFORM BEZEL.ONE OF THE THINGS IT<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>APPLE ACCUSES THIS INFUSE 4G OFINFRINGEMENT, BUT THE 4G DOESN'T EVEN HAVE A BEZEL.APPLE ALSO ACCUSES SOME PHONES THAT DOHAVE BEZELS, LIKE THE VIBRANT.BUT WHEN YOU DO THE APPROPRIATE ANALYSIS,THE EVIDENCE WILL SHOW, YOU CAN SEE THE BEZEL ON


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>13</strong>9 of 27442<strong>11</strong>2THE VIBRANT IS NOT OF UNIFORM THICKNESS.DIFFERENT DESIGN.IT'S A3AN ORDINARY OBSERVER, LOOKING AT THIS,4CAN TELL THE DIFFERENCE.THERE IS NO INFRINGEMENT.5THE '087 PATENT ALSO HAS VIRTUALLY NO67ORNAMENTATION.MINIMALISM.THAT IS A DESIGN ELEMENT,89WELL, IF YOU LOOK AT THE ACCUSEDPRODUCTS, THEY DON'T HAVE NO ORNAMENTATION.THEY<strong>10</strong>HAVE LOTS OF ORNAMENTATION.CAMERA INDICATORS,<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>SENSOR INDICATORS, YOU'VE GOT WRITING ON THE TOP,YOU'VE GOT ICONS ON THE BOTTOM THAT YOU CAN SEEWHEN THE PHONE IS OFF, THE MENU ICON, THE HOMEICON, BACK ICON, SEARCH ICON.VIBRANT, YOU ALSO SEE MANY DIFFERENCESFROM THE '087 WHICH HAS VIRTUALLY NO ORNAMENTATION.THE ONLY OTHER THING BESIDES THE BEZELAND THE FLAT SURFACE AND THE LACK OF ORNAMENTATIONTHAT YOU EVEN SEE IN THE '087 PATENT IS YOU'VE GOTTHIS LOZENGE SHAPE, AND MR. STRINGER WILL TESTIFYTHAT WHAT WAS IMPORTANT ABOUT THIS DESIGN ELEMENTWAS THAT IT BE CENTERED HORIZONTALLY.WELL, WHEN YOU LOOK AT THE ACCUSEDPRODUCTS, THEY DO HAVE EAR HOLES SO THAT YOU CAN<strong>25</strong>HEAR.THE EVIDENCE IS GOING TO SHOW SMARTPHONES


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>0 of 27442<strong>21</strong>HAVE TO HAVE THAT.THE EVIDENCE IS GOING TO SHOW2THAT'S A FUNCTIONAL ELEMENT SO THAT YOU CAN HEAR.3BUT THEY'RE DIFFERENT.THEY DON'T LOOK4THE SAME. ON THE INFUSE, IT'S FLATTER. IT'S5LONGER.IT HAS 41 SEPARATE SMALL HOLES AND IT'S6789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>NOT CENTERED HORIZONTALLY.WHEN YOU LOOK AT THE VIBRANT, AGAIN,FLATTER, LONGER, <strong>16</strong> HOLES IN THE DESIGN, AND ITALSO IS NOT HORIZONTALLY CENTERED.IF THESE DESIGN PATENTS ARE VALID, THATIS, IF THEY AREN'T -- IF THEY DO HAVE ANYTHING THATMAKES THEM NEW OR UNIQUE OVER THOSE OTHER PATENTSWE LOOKED AT THAT ALSO HAD ROUNDED CORNERS ANDLARGE RECTANGLES, IT'S GOT TO BE SPECIFIC FEATURES:THIS BAND THAT'S UNIFORM; THAT LOZENGE THAT'SHORIZONTALLY ORIENTED; THE FLAT SURFACE WITH NOBEZEL RAISING OVER IT.BUT WHEN YOU ANALYZE IT WITH THAT LEVELOF APPROPRIATE CARE, MEMBERS OF JURY, THE EVIDENCE<strong>20</strong>2<strong>12</strong><strong>22</strong>3WILL SHOW THERE ISN'T ANY INFRINGEMENT HERE.ORDINARY OBSERVER COULD TELL THE DIFFERENCE.REALLY QUICKLY WE'LL GO TO THE LASTDESIGN PATENT ASSERTED HERE, THE D'305 PATENT.THE<strong>24</strong><strong>25</strong>AND THIS PATENT -- MR. MCELHINNY SHOWEDYOU THIS -- CONCERNS AN IMAGE, IT'S ACTUALLY THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>1 of 2744<strong>23</strong><strong>12</strong>345HOME SCREEN FROM THE INITIAL IPHONE, AND THEY'REASSERTING THIS IMAGE AGAINST THE SAMSUNG PHONES.AGAIN, THE EVIDENCE IS GOING TO SHOW HERETHAT AN ORDINARY OBSERVER COULD EASILY TELL THEDIFFERENCE.67HERE'S FIGURE 1 OF THE '305.HOME SCREEN OF THE INITIAL IPHONE.IT'S THE8TAKE A LOOK AT THE HOME SCREENS OF THE9ACCUSED PHONES.HERE'S THE CAPTIVE, DROID CHARGE,<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>THE VIBRANT, GEM, MESMERIZE, SHOWCASE.EACH ONE OF THE PHONES IN AND OFTHEMSELVES HAS A DIFFERENT HOME SCREEN, ANDCERTAINLY AN ORDINARY OBSERVER COULD TELL THEDIFFERENCE BETWEEN THE HOME SCREENS ON THESE PHONESAND THE HOME SCREEN IDENTIFIED IN DESIGN PATENT'305.BUT APPLE SKIPS THESE HOME SCREENS ANDWHEN IT ACCUSES THAT IMAGE YOU SAW MR. MCELHINNYSHOW YOU FOR THE EVIDENCE OF INFRINGEMENT, THATWASN'T THE HOME SCREENS.<strong>21</strong>WHAT WAS IT?IT'S THE APPLICATION MENU.<strong>22</strong><strong>23</strong><strong>24</strong>I'M SURE THOSE OF YOU WHO HAVESMARTPHONES KNOW THERE'S AN APPLICATION ICON YOUCAN HIT AND THEN THAT TAKES YOU TO ANOTHER SCREEN.<strong>25</strong>THAT'S WHAT THEY'RE ACCUSING.THEY'RE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>2 of 2744<strong>24</strong><strong>12</strong>3456789NOT EVEN ACCUSING THE EQUIVALENT HOME SCREEN FORTHE ACCUSED PHONES.SO A USER HAS GOT TO TURN ON THE PHONE,SEE ALL THE ADVERTISING THAT COMES ON WHEN THEPHONE COMES ON, SEE THE HOME SCREEN WHICH DOESN'TLOOK THE SAME, HIT THE APPLICATION BUTTON, AND THENONLY -- THEN AND ONLY THEN WILL THEY SEE THIS MENUTHAT APPLE IS ACCUSING, AND THEIR SUGGESTION IS ANORDINARY OBSERVER COULDN'T TELL THE DIFFERENCE.<strong>10</strong><strong>11</strong>WELL, AN ORDINARY OBSERVER COULD.THINK THE EVIDENCE WILL SHOW THAT.WE<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>SO I'D LIKE TO TURN NOW TO THE LAST OFTHE THREE CATEGORIES OF INTELLECTUAL PROPERTY THATAPPLE HAS ASSERTED, AND THAT'S UTILITY PATENTS.IF YOU GO TO SLIDE 80, PLEASE.APPLE IS ASSERTING THREE UTILITY PATENTSIN THIS CASE, THE '9<strong>15</strong>, THE '<strong>16</strong>3, AND THE '381.IN THE INTERESTS OF TIME, I'M NOT GOINGTO BE ABLE TO ADDRESS ALL OF THE ISSUES WITHRESPECT TO THESE PATENTS, BUT I'D LIKE TO COVER ACOUPLE OF POINTS IF I MAY.FIRST, YOU HEARD FROM HER HONOR THISMORNING FROM THE PRELIMINARY REMARKS THAT THE FACTTHAT THE PATENT OFFICE GRANTS A PATENT DOES NOTNECESSARILY MEAN THAT ANY INVENTION CLAIMED IN THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>3 of 2744<strong>25</strong>1PATENT, IN FACT, DESERVES --2MR. MCELHINNY:EXCUSE ME, YOUR HONOR.3456AGAIN, YOU TOLD HIM BEFORE AND NOW WE'RE TALKINGABOUT THE REMARKS, THE BURDEN OF PROOF IN EVIDENCE.THE COURT: ALL RIGHT. PLEASE DON'TARGUE, MR. VERHOEVEN.7MR. VERHOEVEN:THANK YOU, YOUR HONOR.89<strong>10</strong><strong>11</strong>THE POINT I WAS GOING TO MAKE IS THEPATENT OFFICE IS PRESUMED -- WHEN A PATENT ISSUES,IT'S PRESUMED TO BE VALID.BUT THE PATENT OFFICE DOESN'T ALWAYS KNOW<strong>12</strong>EVERYTHING.SOMETIMES THERE'S PRIOR ART OUT THERE<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THAT THE PATENT OFFICE IS NOT AWARE OF.THE EVIDENCE IS GOING TO SHOW, MEMBERS OFTHE JURY, THAT WITH RESPECT TO EACH OF THESEPATENTS, THAT'S THE CASE.I'D LIKE TO BRIEFLY GO THROUGH THAT, SOLET'S GO TO THE '9<strong>13</strong> -- THE '9<strong>15</strong> PATENT.THIS IS A PATENT THAT'S VERY SIMPLE.HERE'S AN ILLUSTRATION OF WHAT APPLE IS CLAIMINGTHEY INVENTED, A USER SCROLLING -- GO AHEAD -- ANDA USER USING TWO FINGERS TO CREATE A GESTURE.IN A NUTSHELL, THAT IS WHAT APPLE CLAIMSIT DESERVES A PATENT FOR IN THE '9<strong>15</strong> PATENT.THE EVIDENCE IS GOING TO SHOW, MEMBERS OF


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>4 of 274426<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>THE JURY, THAT OTHERS HAD ALREADY INVENTED THATBEFORE APPLE. IN PARTICULAR, NOVEMBER <strong>25</strong> OF <strong>19</strong>98,THE NOMURA PATENT WAS FILED WHICH SHOWS THE EXACTSAME THING.IN <strong>20</strong>04, MERL DEVELOPED AND DEMONSTRATEDA PRODUCT CALLED FRACTAL ZOOM THAT SHOWS THE SAMETHING.AND IN FEBRUARY OF <strong>20</strong>06, JEFFERSON HANDEMONSTRATED HIS SYSTEM THAT SHOWS THE SAME THING.LET'S TAKE A LOOK AT THE FRACTAL ZOOMPRIOR ART.THIS IS A VIDEO -- CAN WE PAUSE HERE --OF THE FRACTAL ZOOM.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>16</strong>MR. VERHOEVEN:AND HERE IT SAYS RIGHT ON<strong>17</strong><strong>18</strong><strong>19</strong>THE VIDEO, IT'S CALLED "DIAMONDTOUCH FRACTAL ZOOMDEMO CONTROLS."IT SAYS "TOUCH THE TABLE WITH TWO FINGERS<strong>20</strong>AND SPREAD THEM APART TO ZOOM IN.TOUCH THE TABLET2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>WITH ONE FINGER OR GRAB THE IMAGE AND PULL TO PAN."WELL, THAT'S EXACTLY WHAT THIS PATENTCLAIMS YEARS LATER IT INVENTED.LET'S CONTINUE.(WHEREUPON, A VIDEOTAPE WAS PLAYED IN


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>5 of 2744271OPEN COURT OFF THE RECORD.)2MR. VERHOEVEN:THERE YOU SEE THE PERSON3456789<strong>10</strong>ZOOMING -- OR PANNING, EXCUSE ME, AND THEN USINGTWO FINGERS TO DO WHAT'S CALLED A GESTURE IN THE'9<strong>15</strong> PATENT.THE SAME THING THAT APPLE SAYS IT'SENTITLED TO A PATENT ON WAS ALREADY DONE BY OTHERSIN THE FRACTAL ZOOM PRIOR ART.SAME THING WITH THE NOMURA PRIOR ART.THIS WAS A PATENT FILED IN <strong>19</strong>98, YEARS BEFORE THE<strong>11</strong>APPLE PATENT.YOU CAN SEE HERE IN ILLUSTRATIONS<strong>12</strong><strong>13</strong>FROM NOMURA, THIS IS ACTUAL PICTURES OUT OF THEPATENT SHOWING PANNING AND THEN PINCHING AND<strong>14</strong><strong>15</strong>ZOOMING.LET'S GO AHEAD AND PLAY THAT.(WHEREUPON, A VIDEOTAPE WAS PLAYED IN<strong>16</strong>OPEN COURT OFF THE RECORD.)<strong>17</strong>MR. VERHOEVEN:SO THE NOMURA PATENT ALSO<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2DISCLOSES USING ONE FINGER TO SCROLL OR PAN AND TWOFINGERS -- PLAY THAT -- TWO FINGERS TO PINCH ORZOOM, A GESTURE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>23</strong>MR. VERHOEVEN:AND FINALLY, JEFFERSON<strong>24</strong>HAN'S PRIOR ART.THIS WAS PRESENTED IN FEBRUARY OF<strong>25</strong><strong>20</strong>06, THE MULTITOUCH SYSTEM AT A TED CONFERENCE,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>6 of 274428<strong>12</strong>34AND HE DEMONSTRATED THE EXACT SAME FUNCTIONALITY.LET'S PLAY IT.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)5MR. VERHOEVEN:DO WE HAVE A TECHNICAL6PROBLEM?7I APOLOGIZE, YOUR HONOR.8THE COURT:NO PROBLEM.9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>(PAUSE IN PROCEEDINGS.)(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)MR. VERHOEVEN: STOP RIGHT THERE. PAUSE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>15</strong>MR. VERHOEVEN:WELL, WE DIDN'T PAUSE<strong>16</strong>WHERE I WANTED TO.I APOLOGIZE.<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2YOU SAW HE WAS MOVING VERY QUICKLY, BUTHE MOVED HIS FINGER AND THE ENTIRE SCREEN MOVED,AND THAT WAS THE PANNING OR SCROLLING.GO AHEAD AND CONTINUE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>23</strong>MR. VERHOEVEN:WELL, THAT WASN'T THE<strong>24</strong>MOST SOPHISTICATED VIDEO THERE, BUT HE ALSO SHOWED<strong>25</strong>THIS VERY SAME FUNCTIONALITY.HE USED ONE FINGER,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>7 of 2744291HAND, TO SCROLL.TWO FINGERS TO ZOOM.<strong>23</strong>4VALID.THE PATENT THAT APPLE HAS ASSERTED IS NOTTHE EVIDENCE IS GOING TO SHOW IT.NOW LET'S GO TO THE '<strong>16</strong>3 PATENT.5OKAY.I'M GOING TO SHOW YOU A QUICK6SUMMARY.THIS IS ANOTHER VERY SIMPLE PATENT THAT789APPLE IS ASSERTING AGAINST SAMSUNG IN THIS CASE,AND HERE IS ESSENTIALLY WHAT IT IS.TAKING YOUR FINGER, YOU HIT -- YOU HIT A<strong>10</strong><strong>11</strong>BLOCK AND IT BECOMES CENTERED.MORE TIME.LET'S SHOW IT ONE<strong>12</strong><strong>13</strong>(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>14</strong>MR. VERHOEVEN:THIS IS THE TECHNOLOGY.<strong>15</strong><strong>16</strong>YOU HIT A BLOCK, IT CENTERS.CENTERS.YOU HIT A BLOCK, IT<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>WELL, THAT VERY SIMPLE PATENT WAS ALSODONE YEARS BEFORE APPLE FILED FOR ITS PATENTAPPLICATION.THE EVIDENCE IS GOING TO SHOW THAT INAPRIL OF <strong>20</strong>05, LAUNCHTILE DEMONSTRATED THAT EXACTSAME FUNCTIONALITY AT A CHI CONFERENCE.IN SEPTEMBER OF <strong>20</strong>05, MICROSOFT FILED APATENT APPLICATION FOR TILE SPACE USER INTERFACEWHICH ALSO DEMONSTRATED THAT SAME TECHNOLOGY.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>8 of 274430<strong>12</strong>34THE LAUNCHTILE TECHNOLOGY DEVELOPED BYDR. BENJAMIN BEDERSON IN <strong>20</strong>04 WAS DEMONSTRATED AT ACONFERENCE, THE EVIDENCE WILL SHOW, IN <strong>20</strong>05.AND IT SHOWED THREE DIFFERENT VIEWS FOR5LAUNCHTILE.WE START WITH THE WORLD VIEW, THAT'S6789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>THE FIRST BOX YOU SEE THERE, AND YOU CLICK THAT BOXAND WHAT HAPPENS IS THAT BOX EXPANDS INTO THE ZONEVIEW IN THAT MIDDLE SCREEN THAT YOU SEE THERE.AND THEN IF YOU GO -- AND YOU CAN HIT ANYONE OF THESE FOUR QUADRANTS, BUT IF YOU HIT THE TOPRIGHT QUADRANT, WHICH I'VE LABELED THE SECOND BOX,THAT WOULD BE CENTERED AND GO INTO THE APPLICATIONUSE SCREEN.THAT'S EXACTLY WHAT THE PATENT IS TALKINGABOUT.AND HERE WE'LL SHOW YOU, YOU CAN SEE ITFOR YOURSELF BECAUSE WE HAVE THE SOFTWARE.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>20</strong>MR. VERHOEVEN:THE EVIDENCE IS GOING TO2<strong>12</strong><strong>22</strong>3SHOW THAT THIS IS EXACTLY WHAT THE '<strong>16</strong>3 PATENTCLAIMS, BUT IT WAS DONE BEFORE.IN ADDITION TO THIS LAUNCHTILE PRIOR ART,<strong>24</strong>WE HAVE THE MICROSOFT PRIOR ART.AGAIN, A PATENT<strong>25</strong>WAS FILED BEFORE THIS PATENT, AND THE MICROSOFT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>14</strong>9 of 27443<strong>11</strong><strong>23</strong>456PRIOR ART ALSO SHOWS CLICKING ON A BOX AND HAVINGTHE BOX THEN BECOME ENLARGED AND CENTERED.AND WE HAVE AN ILLUSTRATION OF THAT HERE,TOO.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)7MR. VERHOEVEN:SO WE SEE HERE THAT, AS89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>WITH THE FIRST PATENT, THE SECOND PATENT ALSO HASART THAT INVALIDATES IT.LET'S TURN TO THE THIRD PATENT, THE '381PATENT.THIS PATENT AS WELL IS A VERY SIMPLEPATENT.GO TO SLIDE <strong>10</strong>5, PLEASE.AND WE'LL SHOW YOU WHAT IT IS CLAIMING.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>18</strong>MR. VERHOEVEN:THIS IS WHAT WAS REFERRED<strong>19</strong><strong>20</strong><strong>21</strong>TO AS THE BOUNCE BACK PATENT BY MR. MCELHINNY, ORTHE SLIDE BACK.SO YOU PULL TO THE EDGE OF A DOCUMENT AND<strong>22</strong>YOU LET GO AND THERE'S AN EMPTY SPACE.YOU LET GO<strong>23</strong>AND IT BOUNCES BACK.THAT'S, IN A NUTSHELL, A HIGH<strong>24</strong><strong>25</strong>LEVEL OF WHAT THE '381 PATENT IS TALKING ABOUT.WELL, THE EVIDENCE IS GOING TO SHOW,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>0 of 274432<strong>12</strong>345678MEMBERS OF THE JURY, THAT OTHERS ALSO DID THIS,ALSO DEVELOPED THIS TECHNOLOGY BEFORE APPLE FILEDITS PATENT.THE SAME LAUNCHTILE PROGRAM THAT WELOOKED AT IN NOVEMBER <strong>19</strong> -- NOVEMBER OF <strong>20</strong>04PERFORMED THAT FUNCTIONALITY.THERE WAS A PRODUCT -- OR A TECHNOLOGYCALLED TABLECLOTH THAT WAS CREATED IN <strong>20</strong>05 THAT9<strong>10</strong>ALSO PERFORMED THAT.AT TABLECLOTH.AND LET'S TAKE A LOOK BRIEFLY<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>IN THE INTERESTS OF TIME, WE'RE NOT GOINGTO RELOOK AT THAT LAUNCH PAD.CAN WE PLAY IT?(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>16</strong><strong>17</strong>MR. VERHOEVEN:SAME THING BOUNCING BACK.HERE YOU SEE THE EXACTGO PAST THE EDGE OF THE<strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>DOCUMENT, YOU HAVE A BLANK SPACE, YOU LET GO, ITBOUNCES BACK.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)<strong>22</strong>MR. VERHOEVEN:SO MEMBERS OF THE JURY,<strong>23</strong><strong>24</strong><strong>25</strong>EACH OF THESE THREE VERY SIMPLE PATENTS THAT APPLEIS ASSERTING ON THE UTILITY PATENT SIDE, EACH ONEOF THEM, THE EVIDENCE IS GOING TO SHOW THAT OTHERS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>1 of 274433<strong>12</strong>34567DID IT BEFORE, MULTIPLE OTHERS DID IT BEFORE.AND IF OTHER PEOPLE HAVE DONE WHAT YOUCLAIM YOU'VE INVENTED, YOU DON'T HAVE AN INVENTION.IT'S NOT VALID.AND THE EVIDENCE IS GOING TO SHOW THAT'STHE CASE.WE ALSO CONTEND THAT WE DON'T INFRINGE8THESE PATENTS.I DON'T HAVE ENOUGH TIME TODAY TO9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>GO THROUGH ALL OF OUR ARGUMENTS WITH RESPECT TOTHAT, BUT THE EVIDENCE IS ALSO GOING TO SHOW THAT.NOW, LET ME MOVE -- I'VE GOT ONE MOREMODULE, I'M SURE YOU'RE ALL VERY TIRED, THAT I NEEDTO SWITCH TO AND THEN I'LL BE DONE, AND THAT IS MYCLIENT, SAMSUNG'S, AFFIRMATIVE CASE, COUNTERCLAIMAND CLAIM AGAINST APPLE FOR PATENT INFRINGEMENT.NOW, I HEARD MR. MCELHINNY AND MR. LEESAY, "WELL, SAMSUNG DIDN'T SUE US ON THESE PATENTSUNTIL WE SUED THEM," AS IF THAT MEANS OUR PATENTSAREN'T ANY GOOD.WELL, THAT'S TRUE.IT'S ALSO TRUE THAT SAMSUNG HAD A MAJOR<strong>22</strong>BUSINESS RELATIONSHIP WITH APPLE.YOU SAW AT THE<strong>23</strong><strong>24</strong><strong>25</strong>START OF MY OPENING STATEMENT WHEN I SHOWED YOU THEEVIDENCE THAT OVER <strong>20</strong> PERCENT OF THE COMPONENTPARTS THAT MAKE UP THE IPHONE IS TECHNOLOGY THAT'S


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>2 of 274434<strong>12</strong>34SUPPLIED BY SAMSUNG.SAMSUNG ISN'T IN THE HABIT OF SUING ITSBUSINESS PARTNERS, EVEN IF IT COULD.BUT SAMSUNG ISN'T THE ONE WHO LAUNCHED5THIS LITIGATION.SAMSUNG IS THE ONE WHO DECIDED TO6789COMPETE IN THE COURTROOM INSTEAD OF THEMARKETPLACE.AND SAMSUNG HAS EVERY RIGHT, AFTER IT'SBEEN ATTACKED BY APPLE, TO UTILIZE ITS OWN<strong>10</strong>INTELLECTUAL PROPERTY TO DEFEND ITSELF.THERE'S<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>NOTHING WRONG WITH THAT, AND TO SUGGEST OTHERWISEIS WITHOUT MERIT.NOW, LET'S GO THROUGH QUICKLY SAMSUNG'SCLAIMS AGAINST APPLE FOR INFRINGEMENT OF THEUTILITY PATENTS.HERE WE HAVE TWO CATEGORIES OF PATENTS<strong>17</strong>I'M GOING TO ADDRESS.THE FIRST ARE WHAT I'LL CALL<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>HIGH SPEED DATA PATENTS, THE '5<strong>16</strong> AND THE '941PATENTS.IN ADDITION, SAMSUNG IS ASSERTING THREECAMERA AND MUSIC PATENTS, THE '460, '893, AND 7<strong>11</strong>.EACH OF THOSE PATENTS WAS FILED BEFOREAND PRE-DATES THE INTRODUCTION OF THE IPHONE.FIRST THE HIGH SPEED DATA PATENTS.THE FIRST OF THOSE IS THE '5<strong>16</strong>. THE '5<strong>16</strong>


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>3 of 2744351PATENT IS A METHOD AND APPARATUS FOR ACHIEVING2ENHANCED DATA UPLINK TRANSMISSIONS.THESE ARE THE345GUTS OF THE TRANSMISSIONS THAT GO BACK AND FORTHWITH THE CELL TOWER.THESE AREN'T MINOR FEATURES ON YOUR TOUCH67SCREEN.THESE ARE CORE INNOVATIONS.WITH THESE TYPES OF TECHNOLOGIES, MEMBERS89OF THE JURY, THAT ALLOWS COMPANIES LIKE APPLE TOMAKE PRODUCTS WHERE YOU CAN SEND PICTURES AND YOU<strong>10</strong>CAN SURF THE INTERNET AND MAKE VIDEO CALLS.YOU<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>WOULDN'T BE ABLE TO DO THAT UNLESS YOU WERE ABLE TOACHIEVE VERY HIGH SPEEDS.IN A NUTSHELL -- THIS IS SOMEWHATCOMPLEX, SO I CAN'T GET INTO TOO MUCH DETAIL IN THEOPENING -- BUT IN THE A NUTSHELL, THERE WAS APROBLEM WITH THE 3G HIGH SPEED SYSTEMS IN TERMS OFTHEIR SPEED, AND THAT WAS YOU HAD SOMETHING CALLEDMAXIMUM POWER AND YOU COULDN'T -- YOU COULDN'T --EVERY MOBILE UNIT, EVERY HANDSET HAD -- IT WASASSIGNED A MAXIMUM POWER AND THEY CAN'T GO HIGHERTHAN THAT MAXIMUM POWER.BUT SOMETIMES THE PHONE WANTS TOCOMMUNICATE SO MUCH INFORMATION THAT THEY EXCEEDTHE MAXIMUM POWER, AND THAT'S WHAT YOU SEE HERE.THIS PMAX IS THE MAXIMUM POWER.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>4 of 274436<strong>12</strong>3AND IN THE PAST, THE WAY THAT THETECHNOLOGY DEALT WITH THIS WAS BY REDUCING THEPACKET TRANSMISSIONS, AND THEY WOULD REDUCE ALL OF4THEM.THEY WOULD REDUCE ENHANCED DATA CHANNELS5678THAT WERE RETRANSMITTED, AND THEY WOULD ALSO REDUCEVOICE DATA CHANNELS, WHICH WERE NOT RETRANSMITTED.SO FOR VOICE IT'S A LITTLE BIT DIFFERENTTHE WAY THE TRANSMISSION WORKS THAN DATA, AND IN9VOICE, THE PHONE WILL TRANSMIT ONCE.WITH DATA,<strong>10</strong><strong>11</strong>YOU HAVE THE ABILITY TO RETRANSMIT MANY TIMES.THE WAY THE OLD SYSTEM WORKED IS IT WOULD<strong>12</strong>REDUCE EVERYTHING.IT WOULDN'T MAKE A DISTINCTION.<strong>13</strong><strong>14</strong>AND THAT WAS A PROBLEM.IT WAS A PROBLEM WHY?BECAUSE THIS VOICE<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>DATA CHANNEL DOESN'T GET RETRANSMITTED AND IT GOTLOST OCCASIONALLY AND YOU WOULD GET DROPPED CALLSOR PROBLEMS WITH TRANSMISSION.IT DIDN'T MATTER SO MUCH FOR THE ENHANCEDRETRANSMITTED DATA CHANNELS BECAUSE IT JUSTRETRANSMITS IF SOMETHING GETS LOST BECAUSE IT'SDATA.SAMSUNG CAME UP WITH A SOLUTION THATHELPED DEAL WITH THIS PROBLEM, AND THIS IS THE '5<strong>16</strong>PATENT.THE SOLUTION WAS TO ONLY REDUCE CHANNELS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>5 of 274437<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THAT ARE RETRANSMITTED, DATA CHANNELS, SO THEY CAMEUP WITH AN INVENTION THAT APPLIED INTELLIGENCE TOTHIS PROBLEM.AND YOU SEE HOW I'VE HIGHLIGHTED THEORANGE BOX HERE, AND THE SOLUTION UNDER THE '5<strong>16</strong>PATENT, ONLY THE ENHANCED DATA CHANNELS THAT ARERETRANSMITTED GET REDUCED.THE VOICE CHANNEL DOES NOT GET REDUCEDANYMORE, AND THAT RESULTED IN A GREAT IMPROVEMENTBECAUSE YOU HAD FEWER VOICE DROPPED CALLS ORINTERRUPTIONS WITH YOUR VOICE TRANSMISSIONS THATYOU COULDN'T RECREATE BECAUSE THEY'RE NOT BEINGRETRANSMITTED, WHEREAS THE DROPPING THAT OCCURREDBECAUSE OF THE REDUCTION THAT WOULD HAPPEN IN THESERETRANSMITTED CHANNELS WOULDN'T BE AS BIG OF APROBLEM BECAUSE THEY KEEP GETTING RETRANSMITTED.IT'S A SIGNIFICANT INVENTION THAT THEEVIDENCE IS GOING TO SHOW APPLE IS USING.APPLE'S -- THIS INVENTION WAS SO USEFULTHAT IT GOT ADOPTED INTO THE 3GPP STANDARD.AND THIS JUST CITES THE EVIDENCE.5.1.2.6 OF THE STANDARD WHICH INCORPORATES THISTECHNOLOGY.WELL, THE EVIDENCE WILL SHOW, MEMBERS OFTHE JURY, THAT APPLE'S PRODUCTS PRACTICE THIS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>6 of 274438<strong>12</strong>345PATENT, AND YOU HEARD MR. LEE GET UP AND MAKE HISPRESENTATION ABOUT APPLE'S DEFENSE TO THESEPATENTS.YOU DIDN'T HEAR ANYTHING ABOUT THEPATENTS OR WHAT THEY DID OR WHAT EVIDENCE WOULD6SHOW NON-INFRINGEMENT.HE DIDN'T TALK ABOUT THAT7AT ALL.THAT'S BECAUSE THE EVIDENCE SHOWS89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>INFRINGEMENT.APPLE ADMITS IT PRACTICES THE STANDARD.IN ADDITION, WE'VE GOT EVIDENCE WHICHWE'LL SHOW YOU THAT THE INFINEON BASEBAND PROCESSORTHAT'S USED IN THE APPLE PRODUCTS PERFORMS THESTEPS THAT ARE CLAIMED IN THIS PATENT.WE'LL PRESENT EVIDENCE FROM MARKUSPALTIAN, AN INTEL ENGINEER, WHO WILL TESTIFY THATHE PROGRAMMED THE INTEL CHIPS TO PERFORM THE 3GPPSTANDARD, AND THAT THE CHIPS DO PERFORM THISREDUCTION THAT I TOLD YOU ABOUT.LET'S GO TO THE SECOND HIGH SPEED DATA<strong>20</strong><strong>21</strong>PATENT.THIS IS THE '941 PATENT.THIS IS A PATENT -- THIS PATENT ALSO<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>DEALS WITH THE GUTS OF THE TRANSMISSION BETWEENHANDSETS AND CELL TOWERS, MUCH MORE FUNDAMENTALPATENT THAN LITTLE THINGS YOU CAN DO ON TOUCHSCREENS.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>7 of 274439<strong>12</strong>3456789<strong>10</strong><strong>11</strong>THIS PATENT CONCERNS DATA TRANSMISSIONSAS OPPOSED TO VOICE, AND DATA TRANSMISSION GETSTRANSMITTED IN PACKETS.AND I DON'T KNOW HOW FAMILIAR YOU ALL AREWITH, FOR EXAMPLE, TCP OR I.P. ON THE INTERNET OROTHER TYPES OF PROTOCOLS, BUT WHEN YOU'RETRANSMITTING DATA, IT'S SORT OF LIKE THE U.S. MAIL.YOU BREAK THE DATA UP INTO PACKAGES AND THEN YOUPUT A LABEL ON IT AND INFORMATION ABOUT IT SO THEPACKAGE KNOWS WHERE TO GO.AND IN THE PARLANCE AND THE TECHNOLOGY,<strong>12</strong>THAT'S OFTEN REFERRED TO AS A HEADER.SO YOU HAVE<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THE DATA IN THE PACKET AND THE PACKET HAS A HEADER.AND WHEN YOU WANT TO SEND, FOR EXAMPLE, AVIDEO, LIKE THIS VIDEO HERE OF A GIRL RIDING ABIKE, WHAT THE PHONE DOES IS IT BREAKS IT UP INTOPACKETS AND IT SENDS CHUNKS OF THAT DATA TO THECELL TOWER TO GET TRANSMITTED FURTHER.THE PROBLEM WITH THE ART BEFORE THE '941PATENT CAME ALONG IS THE HEADER -- AND THAT'SREPRESENTED IN THIS BOX HERE WITH THE RED SUBBOXESWITH THE BINARY NUMBERS, THAT'S THE HEADER -- THEPROBLEM IS THE HEADER WAS TOO BIG AND IT TOOK SPACEAWAY FROM THE DATA AND THE PACKET.SO HERE WE'RE TRYING TO SEND AN IMAGE,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>8 of 274440<strong>12</strong>3456BUT THE WHOLE IMAGE WON'T FIT INTO ONE PACKET, SOYOU HAVE TO BREAK IT UP, AND THEN YOU HAVE SOMEWASTED SPACE HERE BECAUSE OF HAVING TO BREAK IT UPTHIS WAY.WELL, THE INVENTORS AT SAMSUNG CAME UPWITH A SOLUTION WHERE THEY ELIMINATED THE NEED TO7HAVE SUCH A BIG HEADER.THEY CAME UP WITH A MORE89<strong>10</strong>EFFICIENT HEADER -- OOPS -- SO THAT YOU COULD FITMORE DATA INTO THE PACKAGES.AND THIS RESULTED IN MUCH MORE EFFICIENT<strong>11</strong>TRANSMISSIONS.IT RESULTED IN GETTING MORE DATA<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>ACROSS WITH FEWER PACKETS AND ALLOWED FOR HIGHERSPEED DATA TRANSMISSION.THIS INVENTION WAS ALSO SIGNIFICANTENOUGH THAT IT WAS INCORPORATED INTO THE 3GPPSTANDARD.AND THE EVIDENCE WILL SHOW, MEMBERS OF<strong>18</strong><strong>19</strong>THE JURY, THAT APPLE PRACTICES THIS PATENT.PRACTICES THE STANDARD.APPLE<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>AND IN ADDITION TO THAT, WE WILL PRESENTEVIDENCE FROM AN INTEL ENGINEER, ANDRE ZORN, THATHE PROGRAMMED INTEL CHIPS, WHICH ARE USED IN THEAPPLE PRODUCTS, TO PERFORM THE 3GPP STANDARD.HE'LL TESTIFY THAT THE INTEL CHIPS HAVE THIS NEWE-BIT SOLUTION, WHICH IS THE SMALLER HEADER THAT I


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>15</strong>9 of 27444<strong>11</strong><strong>23</strong>WAS TALKING ABOUT.NOW, AGAIN, YOU DIDN'T HEAR ANYTHINGABOUT THIS FROM MR. LEE WHEN HE WAS DESCRIBING THE4DEFENSE THAT APPLE HAD TO THESE PATENTS.YOU5DIDN'T HEAR ANY NON-INFRINGEMENT ARGUMENTS --6MR. LEE:YOUR HONOR, I OBJECT.7FIRST, THIS IS ARGUMENT; AND SECOND, I8DID ADDRESS IT.I SAID THEY WEREN'T COVERED.9<strong>10</strong>THIS IS THE THIRD TIME HE'S MADE AREPRESENTATION ABOUT WHAT I SAID.<strong>11</strong>THE COURT:OVERRULED.<strong>12</strong>GO AHEAD, PLEASE.<strong>13</strong>MR. VERHOEVEN:THANK YOU, YOUR HONOR.<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>WHAT YOU DID HEAR A LOT ABOUT WASSOMETHING CALLED FRAND AND ETSI.THE ALLEGATION WAS MADE, AND I'M NOTGOING TO GO INTO THE DETAILS OF IT, BUT THEEVIDENCE WOULD SHOW THAT THERE WAS SOME SORT OF ABREACH OF AN OBLIGATION TO THIS ORGANIZATION CALLEDETSI.WELL, MEMBERS OF THE JURY, THE EVIDENCEIS NOT GOING TO BEAR THAT OUT.IF WE CAN GO TO SLIDE <strong>13</strong>7, PLEASE.WHAT YOU WERE NOT TOLD ABOUT WITH RESPECTTO FRAND AND ETSI RULES IS THAT THE DUTY TO


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>0 of 274442<strong>12</strong>345DISCLOSE INTELLECTUAL PROPERTY RIGHTS DOES NOTAPPLY, UNDER ETSI RULES, FOR CONFIDENTIALINFORMATION, AND THE EVIDENCE IS GOING TO SHOW THATTHE APPLICATIONS, THE PATENT APPLICATIONS THATAPPLE IS POINTING TO WHICH THEY SAY SHOULD HAVE6BEEN DISCLOSED, WERE CONFIDENTIAL.THEY'RE789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>CONFIDENTIAL KOREAN PATENT APPLICATIONS.THE EVIDENCE IS GOING TO SHOW THERE WASNO DUTY.ANOTHER THING YOU WEREN'T TOLD BY COUNSELFOR APPLE WAS THAT THEIR OWN EXPERT ON THISSUBJECT, DR. MICHAEL WALKER, TESTIFIED THAT THEREWAS NO VIOLATION OF ETSI POLICY.SECTION <strong>14</strong> OF THE ETSI RULES ENTITLED"VIOLATION OF POLICY," "ANY VIOLATION OF THE POLICYBY A MEMBER SHALL BE DEEMED TO BE A BREACH, BY THATMEMBER, OF ITS OBLIGATIONS TO ETSI," AND IT GOESON.DR. WALKER WAS ASKED UNDER OATH,<strong>20</strong>"QUESTION:JUST FOR THE RECORD, YOU HAVE NO2<strong>12</strong>2OPINION AS TO WHETHER OR NOT THERE HAS BEEN AVIOLATION UNDER SECTION <strong>14</strong>, CORRECT?<strong>23</strong>"ANSWER:THAT IS CORRECT."<strong>24</strong><strong>25</strong>THAT'S THEIR EXPERT, APPLE'S EXPERT WHOWAS HIRED TO PROVE TO YOU THAT THERE IS SOME SORT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>1 of 274443<strong>12</strong>34567OF BREACH OF FRAND ADMITTED UNDER OATH THAT HE'SNOT AWARE OF WHETHER THERE'S BEEN ANY VIOLATIONUNDER SECTION <strong>14</strong>.SO THE EVIDENCE IS NOT GOING TO BEAR OUTTHIS FRAND DEFENSE THAT APPLE IS MAKING ON THESETWO PATENTS.VERY BRIEFLY -- TIME CHECK?8THE COURT:YOU HAVE EIGHT MINUTES.9<strong>10</strong>YOUR HONOR.MR. VERHOEVEN:EIGHT MINUTES, THANK YOU,<strong>11</strong><strong>12</strong>PATENTS.I'D LIKE TO ADDRESS THE CAMERA AND MUSICTHERE'S THREE OTHER PATENTS THAT SAMSUNG<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>IS ASSERTING IN THIS CASE.THE FIRST IS THE '460 PATENT, WHICH IS APATENT CONCERNING SENDING AN E-MAIL WHILE YOUDISPLAY A PHOTO IN THE PHOTO GALLERY.SO THIS IS A UNIQUE WAY, AN IMPROVEMENTON BEING ABLE TO MANIPULATE YOUR PHONE TO USE TEXTAND PHOTOS TOGETHER.THE PATENT -- AND I'M SUMMARIZING HERE --<strong>21</strong>THE PATENT DESCRIBES THREE FUNCTIONS:SENDING AN<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>E-MAIL WITH A MESSAGE ONLY; SENDING AN E-MAILDISPLAYING A PHOTO AND A MESSAGE FROM THE PHOTOGALLERY; AND THEN ALSO GRAPHICALLY SCROLLINGTHROUGH PHOTOS.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>2 of 2744441SO IT'S TALKING ABOUT A PHONE THAT HAS2MULTIPLE FUNCTIONALITIES THAT YOU CAN USE.SO IT3456IMPROVED ON PHONES PRIOR TO THAT TIME THAT YOUCOULDN'T DO ALL THESE THINGS TOGETHER.THE EVIDENCE WILL SHOW THAT SAMSUNGINVENTED THIS CAMERA PHONE TECHNOLOGY EIGHT YEARS7BEFORE THE RELEASE OF THE IPHONE.IT WAS FIRST TO89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>IMPLEMENT THESE THREE CORE FUNCTIONS IN A CAMERAPHONE, THE FIRST TO ENABLE SENDING A PHOTO IN AMESSAGE IN THE BODY OF AN E-MAIL, AND FIRST TOOFFER A SEPARATE MODE FOR SENDING E-MAIL FROM PHOTOGALLERY ON A CAMERA PHONE.THE APPLE ACCUSED PRODUCTS DO ALL OF<strong>14</strong>THIS, THE EVIDENCE WILL SHOW.USING AN APPLE<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>PRODUCT, YOU CAN SEND AN E-MAIL WITH A MESSAGEONLY, YOU CAN SEND AN E-MAIL WITH A PHOTO AND AMESSAGE, THERE'S A PICTURE OF IT RIGHT HERE FROMTHE IPHONE, AND GRAPHICALLY SCROLLING THROUGHPHOTOS.IN FACT, YEARS AFTER THIS PATENT WASFILED WHEN APPLE MARKETED ITS IPHONE, WHEN ITLAUNCHED ITS IPHONE, THIS FUNCTIONALITY WASIMPORTANT ENOUGH THAT APPLE, IN LAUNCHING THEIPHONE, IN ANNOUNCING THE IPHONE, HIGHLIGHTED IT.LET'S PLAY.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>3 of 274445<strong>12</strong>(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)3MR. VERHOEVEN:THAT'S THE -- THAT IS4COOL TECHNOLOGY.I ADMIT IT.5678THE ISSUE IS, SAMSUNG INVENTED IT YEARSBEFORE THE IPHONE WAS LAUNCHED.IT WAS IMPORTANT ENOUGH THAT WHEN THEYLAUNCHED THE IPHONE, THEY HIGHLIGHTED IT AS A9FEATURE.THE EVIDENCE IS GOING TO SHOW THAT<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>PATENT'S INFRINGED.NOW, TURNING TO THE '7<strong>11</strong> PATENT -- EXCUSEME -- THE '893 PATENT, VERY BRIEFLY, THE '893PATENT ALLOWS USERS TO BOOKMARK A PHOTO IN THEPHOTO GALLERY WHILE CAPTURING A NEW PHOTO.SO IF YOU THINK ABOUT IT, YOU'RE GOINGTHROUGH YOUR GALLERY OF PHOTOS, YOU GET HALFWAYTHROUGH, AND THIS ILLUSTRATION IS TRYING TOILLUSTRATE BY SHOWING SAY YOU'RE AT YOUR VACATIONPHOTOS HERE, AND SAY YOU'RE ON VACATION, AND ALL OFA SUDDEN -- YOU'RE LOOKING THROUGH YOUR PHOTOS ANDALL OF A SUDDEN YOU SEE SOMETHING YOU WANT TO TAKEA PICTURE OF.WHAT THIS PATENT ALLOWS TO YOU DO IS GETOUT OF YOUR GALLERY, TAKE THE PICTURE, GO BACK INYOUR GALLERY AND GO RIGHT BACK TO THE PLACE WHERE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>4 of 274446<strong>12</strong>34YOU WERE BEFORE.IN THIS ILLUSTRATION, SAY YOU'RE VIEWINGTHE SUNSET WHILE YOU'RE ON THE BEACH THE NEXT DAYAND YOU SEE YOUR DAUGHTER MAKING A SAND CASTLE,5IT'S REALLY CUTE.YOU JUMP OUT, TAKE A PICTURE,6AND GO RIGHT BACK INTO YOUR GALLERY WHERE YOU WERE78WITHOUT HAVING LEFT OFF.FEATURE.THAT'S A COOL LITTLE9APPLE'S PRODUCTS DO THAT AS WELL.IN<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>THIS EXAMPLE, AT THE OLYMPICS, WE TOOK A PICTURE OFA HIGH JUMPER -- OR MAYBE THAT'S NOT A HIGHJUMPER -- A GYMNAST AND YOU'RE GOING THROUGH YOURGALLERY THE NEXT DAY AND YOU WANT TO TAKE A PICTUREOF MORE GYMNASTICS AND YOU GO RIGHT BACK, IN THEAPPLE PRODUCT, TO YOUR GALLERY.FINALLY, VERY, VERY BRIEFLY, THE '7<strong>11</strong>PATENT. THIS IS A MUSIC PATENT. THIS COVERSPLAYING MUSIC WHILE PERFORMING OTHER TASKS WITHOUT<strong>19</strong>A DEDICATED MUSIC PROCESSOR.AN INDICATOR ON THE<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>DISPLAY LETS YOU KNOW YOU'RE PLAYING MUSIC IN THEBACKGROUND.HERE ALSO THE UNDISPUTED EVIDENCE SHOWSAPPLE PRACTICES THIS PATENT.(WHEREUPON, A VIDEOTAPE WAS PLAYED INOPEN COURT OFF THE RECORD.)


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>5 of 274447<strong>12</strong>MR. VERHOEVEN:AUDIO, YOUR HONOR.I APOLOGIZE FOR THE3456789<strong>10</strong>SO WE PUT THAT IN REALLY QUICKLY, BUTTHAT WAS -- YOU TURNED ON THE MUSIC, YOU'RE ABLE TOGO AND DO OTHER THINGS ON YOUR PHONE WHILE THEMUSIC IS PLAYING, AND THERE'S AN INDICATOR AT THETOP THAT THE MUSIC IS PLAYING.CLEAR INFRINGEMENT WHICH THE EVIDENCE ISGOING TO SHOW.IN SUMMARY, MEMBERS OF THE JURY, I THANK<strong>11</strong>YOU VERY MUCH FOR YOUR TIME.I KNOW IT'S BEEN A<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>VERY LONG OPENING STATEMENT BY BOTH SIDES.I THINK THE EVIDENCE IS GOING TO SHOWHERE THAT SAMSUNG HASN'T DONE ANYTHING WRONG.SAMSUNG IS AN INNOVATOR. IT'S A COMPETITOR. IFANYTHING, WHAT WE HAVE HERE IS INFRINGEMENT BYAPPLE OF CORE SAMSUNG PATENTS.NOW, I'M NOT GOING TO GET TO SPEAK TO YOUAGAIN UNTIL THE CLOSING STATEMENT, SO I WANT TOTHANK YOU VERY MUCH FOR YOUR TIME AND YOUR SERVICE.THE COURT: ALL RIGHT. IT'S 1:59.WHY DON'T WE TAKE A FIVE-MINUTE BREAK.SO WHOEVER IS GOING TO LEAVE AFTER THEOPENING STATEMENTS, IF YOU WOULD PLEASE, WE'LL TAKEA BREAK SO THAT WHATEVER CHANGES NEED TO BE MADE TO


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>6 of 2744481THE COURTROOM CAN BE MADE.2ALL RIGHT.LET'S TAKE JUST A FIVE-MINUTE3BREAK.456AGAIN, PLEASE KEEP AN OPEN MIND, DON'T DOANY OF YOUR OWN RESEARCH, AND PLEASE DON'T TALKABOUT THE CASE WITH ANYONE.7ALL RIGHT.THANK YOU.89<strong>10</strong><strong>11</strong><strong>12</strong>(WHEREUPON, A RECESS WAS TAKEN.)(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD OUT OF THE PRESENCE OF THE JURY:)THE COURT: ALL RIGHT. PLEASE HAVE YOURFIRST WITNESS READY TO GO.<strong>13</strong>MR. MCELHINNY:THANK YOU, YOUR HONOR.<strong>14</strong>THE COURT:THANK YOU.<strong>15</strong>MR. MCELHINNY:YOUR HONOR, I JUST HAVE<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>NOTED THIS EARLIER, THERE'S A NOTE FOR THE RECORD.THE PARTIES HAVE STIPULATED AND INVOKED THE RULE SOTHAT POTENTIAL WITNESSES SHOULD NOT BE IN THECOURTROOM.<strong>20</strong>THE COURT:YES, YES.<strong>21</strong>MR. VERHOEVEN:YES, YOUR HONOR.<strong>22</strong><strong>23</strong>THE COURT:POTENTIAL WITNESSES.THERE'S AN EXCLUSION OF ALL<strong>24</strong><strong>25</strong>MR. MCELHINNY:MR. VERHOEVEN:OTHER THAN EXPERTS.YEAH, JUST PERCIPIENTS IS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>7 of 274449<strong>12</strong>WHAT WE AGREED.THE COURT:SORRY.3MR. VERHOEVEN:PERCIPIENT WITNESSES.4567THE COURT: THAT'S FINE. WHATEVER YOUAGREED TO IS FINE.SO ANYONE WHO IS NOT A PERCIPIENT WITNESSWHO IS GOING TO TESTIFY CAN REMAIN IN THE8COURTROOM.IS THAT RIGHT?9<strong>10</strong><strong>11</strong>YOUR HONOR.MR. MCELHINNY:MR. VERHOEVEN:YES, YOUR HONOR.EXPERT WITNESSES, YES,<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>THE COURT: ALL RIGHT. THAT'S FINE.LET'S TAKE A FEW MINUTE BREAK, PLEASE.(WHEREUPON, A RECESS WAS TAKEN.)(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD OUT OF THE PRESENCE OF THE JURY:)<strong>17</strong>THE COURT:I'VE LOOKED THROUGH THE<strong>18</strong>EXHIBITS THAT BOTH SIDES HAVE COLLATED FOR<strong>19</strong>CHRISTOPHER STRINGER.I KNOW ONE OF THEM IS AN<strong>20</strong><strong>21</strong>APPLE DOCUMENT THAT I ORDERED EXCLUDED, SO YOU'RETAKING THAT OUT, RIGHT, <strong>15</strong>7?<strong>22</strong>MR. MCELHINNY:IT JUST WON'T EVER COME<strong>23</strong>UP.IT WON'T GET OFFERED, YOUR HONOR, THAT'S<strong>24</strong>RIGHT.<strong>25</strong>THE COURT: ALL RIGHT. AND THEN IN THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>8 of 274450<strong>12</strong>3SAMSUNG, THERE'S 504, 6<strong>23</strong>, 6<strong>24</strong>, 628, 649, 678, AND690. I'M ASSUMING THOSE ARE NOT GOING TO COME UPAS WELL.4MR. VERHOEVEN:I THINK SO, YOUR HONOR.56I HAVE TO COMPARE THAT LIST YOU READ, BUTWE'RE TRYING TO TAKE YOUR ORDER AND THEN --7THE COURT:LET'S JUST GO THROUGH THEM8RIGHT NOW.9MR. VERHOEVEN:OKAY.<strong>10</strong>THE COURT: 504, 6<strong>23</strong>, 6<strong>24</strong>, 628, 649,<strong>11</strong>'678, AND 690.DO YOU WANT ME TO GO THROUGH THAT<strong>12</strong>LIST ONE MORE TIME? 504 --<strong>13</strong><strong>14</strong>YOUR HONOR --MR. VERHOEVEN:THE ONLY QUESTION I HAVE,<strong>15</strong>THE COURT:YES.<strong>16</strong><strong>17</strong><strong>18</strong>EXCUSE ME.MR. VERHOEVEN: -- IS YOU DID PERMIT --JUST A POINT OF CLARIFICATION.YOU DID PERMIT -- 562 IS THE ONE THAT HAS<strong>19</strong><strong>20</strong>THIS (INDICATING).THE COURT:YES.<strong>21</strong>MR. VERHOEVEN:THE ONLY CLARIFICATION<strong>22</strong><strong>23</strong><strong>24</strong>I'D REFER TO IS THE DOCUMENT, THAT SONY-STYLECHAPPY, AND THAT IS ACTUALLY A REFERENCE TO 5<strong>23</strong>.THE COURT: YOU MEAN 6<strong>23</strong>?<strong>25</strong>MR. VERHOEVEN:6<strong>23</strong>, I APOLOGIZE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>16</strong>9 of 27445<strong>11</strong>THE COURT:WHICH IS WHAT JUDGE GREWAL<strong>23</strong>456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>ALREADY EXCLUDED IN HIS ORDER WHICH I HAVE THENAFFIRMED ON THE RECONSIDERATION AND I'VE LOOKED ATAGAIN.SO WE'VE GONE THROUGH THIS THREE TIMES.OKAY?MR. VERHOEVEN: OKAY. I JUST WANTED TOLET YOU KNOW THAT THAT'S WHAT THAT'S REFERRING TO.THAT'S ALL.THE COURT: I UNDERSTAND. JUDGE GREWALEXPLICITLY EXCLUDED THIS, I AFFIRMED IT TWICE, ANDI DON'T WANT TO HAVE TO LITIGATE THIS FOUR TIMES,FOUR TIMES, FIVE TIMES, SIX TIMES, SEVEN TIMES,EIGHT TIMES.<strong>15</strong>MR. VERHOEVEN:THANK YOU, YOUR HONOR.<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2THE COURT: ALL RIGHT. THANK YOU.SO THE EXCLUDED ITEMS ARE APPLE <strong>15</strong>7,SAMSUNG 504, 6<strong>23</strong>, 6<strong>24</strong>, 628, 629, 678, AND 690.OKAY?NOW, I'M GOING TO MAKE A REQUEST IN THATWE ARE GETTING OBJECTIONS SOMETIMES AT MIDNIGHT.WE'RE TRYING TO RESPOND TO THIS AS QUICKLY AS<strong>23</strong>POSSIBLE.WE ISSUED THE ORDER ON THE MIDNIGHT<strong>24</strong><strong>25</strong>OBJECTIONS DURING THE BREAK THIS MORNING.WHAT WOULD BE HELPFUL IS NOW THAT I SEE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>0 of 274452<strong>12</strong>34567THAT YOU HAVE COLLATED ALL OF THE EXHIBITS FOR EACHWITNESS, IF WE COULD GET A COPY OF THIS WHEN YOUFILE YOUR OBJECTIONS, THAT WOULD BE VERY HELPFUL.BECAUSE OTHERWISE WE'RE TRYING TO FINDTHEM -- AND THIS ISN'T EVEN ALL THE BINDERS YOU'VEGIVEN US -- BUT THEN WE'RE TRYING TO GO AND FINDTHEM, GETTING SOMETIMES OBJECTIONS AT MIDNIGHT,89TRYING TO GET YOU ORDERS BY THE NEXT MORNING.VERY DIFFICULT.IT'S<strong>10</strong>MR. VERHOEVEN:ABSOLUTELY, YOUR HONOR.<strong>11</strong>THE COURT:SO IS THERE A POSSIBILITY<strong>12</strong><strong>13</strong><strong>14</strong>THAT FOR YOUR DIRECT AND CROSS-EXAMINATIONEXHIBITS, YOU COULD PROVIDE THESE JUST TO OURCHAMBERS WHEN YOU FILE YOUR OBJECTIONS?<strong>15</strong><strong>16</strong><strong>17</strong>MR. JACOBS:THE COURT:MR. JACOBS:ABSOLUTELY.OKAY.AS AN ASIDE, YOUR HONOR,<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2WE'VE TAKEN A LOOK AT THE SCHEDULE -- WE DON'T HAVETO DO THIS NOW, MAYBE RIGHT AFTER TODAY'S TRIAL --WE THINK WE CAN TWEAK THIS TO MAKE IT EASIER FORTHE COURT AND WORK BETTER FOR THE PARTIES.THE COURT: THAT WOULD BE GREAT. THAT<strong>23</strong>WOULD BE GREAT.WE'RE TRYING TO GET THROUGH THIS<strong>24</strong>AS QUICKLY AS POSSIBLE, BUT IT'S CHALLENGING.<strong>25</strong>MR. JACOBS:YES.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>1 of 274453<strong>12</strong>3THE COURT: OKAY. SO IF YOU COULDPROVIDE US THESE -- I BELIEVE YOU'RE FILING YOUROBJECTIONS BY 8:00 A.M. THE DAY BEFORE THE WITNESS4TESTIFIES.IS THAT RIGHT?56MR. JACOBS:THINK THAT'S CORRECT.ON THE DIRECT EXHIBITS, I78BUT I THINK WHERE THE SYSTEM ISN'TWORKING WELL IS ON THE CROSS EXHIBITS.9MS. MAROULIS:YOUR HONOR, WE'VE BEEN<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>TRYING TO FILE THEM EITHER BY 8:00 P.M. THE DAYBEFORE OR 8:00 A.M. THE NEXT DAY, BUT IT RESULTEDIN A ROLLING SERIES OF OBJECTIONS.SO WE'VE BEEN DISCUSSING DOING ONEDEADLINE FOR THE WITNESS RATHER THAN TWO SEPARATESETS.<strong>16</strong>THE COURT:THAT ACTUALLY WOULD BE GREAT,<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>AND IF YOU COULD JUST MAKE SURE THAT -- THERE WEREA FEW OBJECTIONS WHERE PEOPLE WERE SORT OF TALKINGPAST EACH OTHER WITH THE THINGS THAT WERE FILEDYESTERDAY.IF THERE'S SOME WAY THAT THERE COULD BEJUST A MEETING OF THE MINDS AS TO WHAT EACH SIDE'SOBJECTIONS ARE AND WHAT EACH SIDE'S RESPONSES ARE,THAT WOULD BE HELPFUL AS WELL.<strong>25</strong>MR. JACOBS:YES.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>2 of 2744541MS. MAROULIS:YES.<strong>23</strong>456THE COURT: OKAY. SO PLEASE MAKE APROPOSAL AS TO THE SCHEDULING ON THIS BECAUSE THISIS -- THIS IS CHALLENGING AND IF IT'S GOING TO BEFOUR WEEKS LIKE THIS, IT'S GOING TO BE VERYDIFFICULT FOR US JUST BECAUSE WE'RE A SHOESTRING7OPERATION ON THIS END COMPARED TO Y'ALL.OKAY?89<strong>10</strong><strong>11</strong><strong>12</strong>ALL RIGHT. SO THEN THE OTHER ISSUE IS --AND I'M SORRY THIS IS --MR. MCELHINNY: EXCUSE ME. WHEN YOU READTHE LIST OF STRINGER OBJECTIONS, YOU DID NOTMENTION 743, AND THAT'S THE -- THE OBJECTION WAS<strong>13</strong>SUSTAINED.IT MAY JUST NOT BE IN THE BINDER, BUT<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>IT'S ON YOUR LIST OF SUSTAINED OBJECTIONS.THE COURT: IT'S NOT IN THIS BINDER. ITSKIPS FROM 740 TO 741 TO <strong>10</strong>40, SO I ASSUME THATSAMSUNG DOES NOT ANTICIPATE USING THAT ONE.<strong>18</strong>OKAY.AND WHY DON'T WE -- WE'LL DO THIS<strong>19</strong>BEFORE EACH WITNESS.WE'LL JUST GO THROUGH AND<strong>20</strong>MAKE SURE EVERYONE IS IN AGREEMENT AS TO WHAT'S<strong>21</strong>BEEN EXCLUDED.OKAY?<strong>22</strong><strong>23</strong><strong>24</strong>I JUST DON'T WANT THESE FIGHTS OCCURRINGIN FRONT OF THE JURY.MR. MCELHINNY: THE -- JUST --<strong>25</strong>THE COURT:YES.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>3 of 2744551MR. MCELHINNY:I UNDERSTAND THAT.<strong>23</strong>456789<strong>10</strong><strong>11</strong>IN OPENING, I THOUGHT THAT THE QUESTIONOF WHAT WAS ADMISSIBLE FOR FUNCTIONALITY KIND OFGOT ABUSED, AND I DIDN'T OBJECT BECAUSE IT WAS THEOPENING.BUT WE MAY -- IF HE TRIES TO USE IT FORTHE SAME PURPOSE THAT HE DID IN THE OPENING, GIVENYOUR HONOR'S LIMITATION, WE'RE GOING TO HAVE SOMEOBJECTIONS.THE COURT: I UNDERSTAND. I THOUGHT THATCROSSED THE LINE AS WELL.<strong>12</strong>MR. MCELHINNY:THANK YOU, YOUR HONOR.<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>THE COURT: OKAY. JUST A SMALLHOUSEKEEPING ISSUE IS THAT I WOULD APPRECIATE IT IFYOU COULD PROVIDE MORE CARTS BECAUSE I WILL HAVE ASEPARATE ONE OF THE WITNESS SPECIFIC BINDERSSEPARATE FROM THIS WHOLE LIST, WHICH IS NOT EVEN<strong>18</strong>ALL OF THEM.THERE ARE MORE DOWN IN MY CHAMBERS<strong>19</strong><strong>20</strong>THAT WE NEED TO BRING UP.MR. MCELHINNY:MAY I -- DO YOU2<strong>12</strong><strong>22</strong>3<strong>24</strong>UNDERSTAND WHAT THE JUDGE WANTS?YES, YOUR HONOR.THE COURT: I'M SORRY. WE JUST DON'THAVE, UNFORTUNATELY, THINGS AS SIMPLE AS THAT.<strong>25</strong>OKAY.SO ARE WE ALL SET ON WHAT'S COMING


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>4 of 274456<strong>12</strong>IN WITH MR. STRINGER?MR. MCELHINNY:WE ARE, YOUR HONOR.3THE COURT: OKAY. THEN ARE WE READY TO4PROCEED?5MR. MCELHINNY:ONE -- I JUST -- SO67THERE'S NO SURPRISES, I'M GOING TO SHOW HIM ANUMBER OF PHYSICAL MODELS.8THE COURT:OKAY.9MR. MCELHINNY:AND AT LEAST WITH ONE OF<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>THE PHYSICAL MODELS, BECAUSE IT'S ON MY TIME, IWOULD LIKE TO ACTUALLY PASS IT AROUND THE JURY.THE COURT: ALL RIGHT. IS THERE ANYOBJECTION FROM SAMSUNG?MR. VERHOEVEN: I DON'T KNOW. WHICHMODEL IS IT?<strong>16</strong>THE COURT:WHY DON'T YOU GO AHEAD AND<strong>17</strong>PLEASE SHOW MR. VERHOEVEN THE EXHIBIT?<strong>18</strong><strong>19</strong>MR. MCELHINNY:BEEN NO OBJECTION.IT'S ONE TO WHICH THERE'S<strong>20</strong><strong>21</strong>(PAUSE IN PROCEEDINGS.)THE COURT: OKAY. IS THERE --<strong>22</strong>MR. VERHOEVEN:JUST A SECOND, YOUR<strong>23</strong>HONOR.<strong>24</strong>THE COURT:OH, PLEASE.<strong>25</strong>MR. VERHOEVEN: THERE IS AN ISSUE. WE'RE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>5 of 2744571TRYING TO DETERMINE WHETHER THIS WAS EVER DISCLOSED2TO US, YOUR HONOR.WE JUST GOT IT HANDED TO US.3MR. ZELLER:THIS IS NEW TO US.4567MR. MCELHINNY: HERE. I'LL SHOW THE JURYTHIS ONE (INDICATING).(PAUSE IN PROCEEDINGS.)MR. MCELHINNY: THESE ARE --89EXHIBIT NUMBER?MS. MAROULIS:MR. MCELHINNY, WHAT'S THE<strong>10</strong>(DISCUSSION OFF THE RECORD BETWEEN<strong>11</strong>COUNSEL.)<strong>12</strong>MR. VERHOEVEN:YOUR HONOR, I DON'T THINK<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>WE'VE RECEIVED NOTICE THAT THEY'RE GOING TO TRY TOMARK PHYSICAL EXHIBITS FOR THIS WITNESS, AND THAT'SWHY WE'RE HAVING THE HICCOUGH HERE.THE COURT: GO AHEAD. TAKE YOUR TIME.<strong>17</strong><strong>18</strong>MR. VERHOEVEN:THE WITNESS EXHIBIT LIST.THERE'S BEEN NO NOTICE INTHERE IS A DEMONSTRATIVE<strong>19</strong><strong>20</strong>THAT THEY IDENTIFIED THAT THEY WERE GOING TO SHOW,BUT NO PHYSICAL EXHIBITS.<strong>21</strong>THE COURT:WERE THESE PRODUCED IN<strong>22</strong>DISCOVERY?<strong>23</strong>MR. MCELHINNY:OH, YES, YOUR HONOR, AND<strong>24</strong><strong>25</strong>THEY'VE BEEN EXAMINED THREE TIMES, AS RECENTLY ASTHREE DAYS AGO, IN TERMS OF -- AND IT WAS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>6 of 274458<strong>12</strong>345678ORIGINALLY SET UP WHERE WE WERE GOING TO PUT INPHOTOGRAPHS, BUT NOT PUT IN THE ACTUAL EXHIBITBECAUSE WE DIDN'T WANT THEM TO BECOME PUBLIC.NOW WE'RE PUTTING IN THE PHOTOGRAPHS ANDTHE DEMONSTRATIVE ITSELF BECAUSE WE WANT THEM TO BEPART OF THE RECORD SO THAT THE JURY WILL HAVE THEM.THE COURT: OH. I -- WASN'T IT ALSOBECAUSE SAMSUNG OBJECTED TO THE PHOTOGRAPHS?9<strong>10</strong>THE PHOTOGRAPHS.MR. MCELHINNY:THEY ALSO DID OBJECT TO<strong>11</strong>THE COURT:WELL, I MEAN, THIS IS A<strong>12</strong>CATCH-<strong>22</strong>, RIGHT?IF YOU OBJECT TO THE PHOTOGRAPHS<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>BECAUSE YOU WANT THEM TO INTRODUCE THE ORIGINALSAND NOW THEY'RE INTRODUCING THE ORIGINALS BECAUSEYOU OBJECTED TO THE PHOTOGRAPHS, I'M KIND OFCREATING A --<strong>17</strong>MR. VERHOEVEN:WE DIDN'T HAVE NOTICE<strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>THAT THEY WERE GOING TO INTRODUCE THE PHYSICALEXHIBITS.WE'RE TRYING TO FIGURE IT OUT, YOURHONOR.<strong>22</strong>THE COURT:OKAY.<strong>23</strong>(DISCUSSION OFF THE RECORD BETWEEN<strong>24</strong>COUNSEL.)<strong>25</strong>THE COURT: OKAY. DO WE HAVE A


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>7 of 274459<strong>12</strong>RESOLUTION?MR. MCELHINNY:I BELIEVE WE HAVE A34RESOLUTION.THEM.WE'RE PUTTING THE EXHIBIT STICKERS ON56THE COURT: OKAY. AT THE END OF EACHWITNESS, WHY DON'T YOU MOVE WHATEVER YOU'RE GOING789TO MOVE INTO EVIDENCE?WITNESS?MR. MCELHINNY:OKAY?AT THE END OF EACH<strong>10</strong>THE COURT: YEAH. OR I GUESS IF YOU WANT<strong>11</strong><strong>12</strong>TO DO IT AT THE END, THAT'S FINE.UP A SYSTEM --I WANT TO MAKE<strong>13</strong><strong>14</strong>WENT ALONG.MR. MCELHINNY:I WAS GOING TO DO IT AS I<strong>15</strong>THE COURT:THAT'S FINE.<strong>16</strong><strong>17</strong>ON THE EXHIBITS.MR. MCELHINNY:I HAD ONE OTHER QUESTION<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3ON WHAT WAS AN ITC EXHIBIT, 442, YOURHONOR RESERVED RULING UNTIL YOU ACTUALLY SAW THEPATENT.ON THE ONES THAT YOU HAD, YOU SUSTAINEDOBJECTIONS.THE COURT: ITC 442. AND WHICH --<strong>24</strong><strong>25</strong>MS. KREVANS:THE COURT:IT'S THE '678 PATENT.I'M LOOKING THROUGH MY


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>8 of 274460<strong>12</strong>3DIFFERENT ORDERS.WHAT'S THE NUMBER --MR. VERHOEVEN: CAN WE --4THE COURT:TELL ME WHICH OF THE5ORDERS -- WHICH OF THE ORDERS ARE YOU REFERRING TO?67MR. MCELHINNY:<strong>20</strong><strong>12</strong> ORDER, YOUR HONOR.THIS IS THE JULY 30TH,8THE COURT:DO YOU HAVE THE DOCKET9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>NUMBER -- IS THAT DOCKET NUMBER <strong>15</strong><strong>22</strong>?MR. MCELHINNY: <strong>15</strong><strong>19</strong>.MS. MAROULIS: <strong>15</strong><strong>22</strong>.THE COURT: <strong>15</strong><strong>19</strong>, OKAY. WHAT NUMBER AREYOU REFERRING TO?MR. MCELHINNY: IT IS --<strong>15</strong>MS. KREVANS:IT DOESN'T HAVE THE EXHIBIT<strong>16</strong>NUMBER.<strong>17</strong>THE COURT:OKAY.<strong>18</strong><strong>19</strong>MR. MCELHINNY:THE SECOND FROM THE TOP.ON THE LAST PAGE, IT'S<strong>20</strong>THE COURT: OKAY. APL-ITC-796? THAT<strong>21</strong>ONE.<strong>22</strong>MR. MCELHINNY:YES, YOUR HONOR.<strong>23</strong><strong>24</strong><strong>25</strong>THE COURT: OKAY. LET ME SEE IT.MR. VERHOEVEN: YOUR HONOR, MAY I ASK --I CAN EXPLAIN EXACTLY WHAT, WHY THAT'S ON THE LIST,


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>17</strong>9 of 27446<strong>11</strong><strong>23</strong>4BUT I'D PREFER IF THE WITNESS WAS SEQUESTERED FORTHAT IF THAT'S OKAY.THE COURT: ALL RIGHT. CAN WE PLEASEHAVE MR. STRINGER STEP OUTSIDE, PLEASE.56MR. VERHOEVEN:WHAT THAT IS, YOUR HONOR.I CAN TELL YOU EXACTLY789<strong>10</strong><strong>11</strong>THE COURT: SURE. HE'S STILL IN HERE.LET'S WAIT UNTIL HE STEPS OUTSIDE.(MR. STRINGER NOT PRESENT.)THE COURT: OKAY. LET ME JUST LOOK ATTHE BRIEFING.<strong>12</strong>MR. VERHOEVEN:IT MIGHT BE HELPFUL FOR<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>ME TO TELL YOU WHY IT'S ON THE LIST.THE COURT: YES. AND GIVE ME JUST ONESECOND SO I CAN LOOK AT WHAT THE BRIEFING WAS ONTHIS PARTICULAR ISSUE.<strong>17</strong>MR. VERHOEVEN:SURE.<strong>18</strong>THE COURT:THE OBJECTION WAS THAT THIS<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>WAS ALREADY EXCLUDED BY MOTION IN LIMINE NUMBER 2.MR. MCELHINNY: THAT'S CORRECT. YOUMADE -- ON THE EXACT PREVIOUS EXHIBIT, ANOTHERPATENT, ON YOUR ORDER YOU SUSTAINED OUR OBJECTION,BUT ON THIS ONE, YOU SAID YOU DIDN'T ACTUALLY HAVETHE PATENT ITSELF.THE COURT: ALL RIGHT. WELL, LET ME HEAR


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>0 of 274462<strong>12</strong>3WHAT IT'S BEING REFERRED TO FOR.MR. VERHOEVEN: YES. IT'S PURELY -- ITMIGHT BE SOMETHING THAT I WOULD NEED FOR4IMPEACHMENT, YOUR HONOR.THAT'S THE ONLY THING.56789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>AND I'LL TELL YOU EXACTLY WHAT IT IS.I'M GOING TO ASK MR. STRINGER, ISN'T ITTRUE THAT ONE OF THE DESIGN ELEMENTS IN THE '087PATENT THAT WAS IMPORTANT IS THAT IT HAD FOURCORNERS THAT WERE UNIFORM AND HAD EQUAL RADII?AND AS YOU -- THE '757 PATENT, YOURHONOR, IS A DESIGN PATENT ON THE ORIGINAL, OR THEINITIAL IPHONE, JUST LIKE THE '087.AND IN PREVIOUS TESTIMONY HE TESTIFIEDTHAT IT DID, THAT IN THE CONTEXT OF '757, THAT THEINITIAL IPHONE HAD FOUR EVENLY RADIUS CORNERS.I DON'T EXPECT HIM TO DEVIATE FROM THAT,YOUR HONOR. IT'S A CONTROL FOR ME. IF HE WERE TOSAY, "NO, THAT'S NOT NECESSARY," THIS WOULD BEIMPEACHMENT FROM THE PRIOR PROCEEDING WHERE HE USEDTHE SAME IMAGE BASICALLY, WITH THE FOUR ROUNDEDCORNERS, AND SAID AN IMPORTANT DESIGNCHARACTERISTIC WAS EQUAL RADII.SO IT'S SIMPLY -- BECAUSE WE HAD TO LISTALL POTENTIAL IMPEACHMENT EXHIBITS ON THE LIST,<strong>25</strong>THAT'S WHY IT'S ON THE LIST.I WOULD NOT USE IT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>1 of 2744631FOR ANY OTHER PURPOSE, YOUR HONOR.2MR. MCELHINNY:WELL, TO BE CLEAR,34IMPEACHMENT EXHIBITS DON'T HAVE TO BE LISTED ON THELIST.56MR. VERHOEVEN:MR. MCELHINNY:THEY DON'T?BUT EVEN IF THEY'RE USED789<strong>10</strong>JUST FOR IMPEACHMENT, THEY WOULDN'T COME INTOEVIDENCE, YOUR HONOR.THE COURT: NO. I THINK IMPEACHMENTEXHIBITS NEED TO BE ON THE LIST.<strong>11</strong>MR. VERHOEVEN:WE ARGUED THAT AND WE<strong>12</strong>LOST.<strong>13</strong>THE COURT:YEAH.<strong>14</strong><strong>15</strong><strong>16</strong>EXTENSIVELY.MR. VERHOEVEN:MR. MCELHINNY:WE ARGUED THATI GUESS I MAY BE WRONG.<strong>17</strong>I THOUGHT THAT WAS REBUTTAL, BUT --<strong>18</strong>THE COURT:THE APPLE MOTION IN LIMINE<strong>19</strong><strong>20</strong><strong>21</strong>NUMBER 2 WAS TO EXCLUDE NON-PRIOR ART APPLE ORSAMSUNG DESIGN PATENTS, AND I'M UNDERSTANDING THATTHIS IS PRIOR TO --<strong>22</strong>MR. VERHOEVEN:WELL, THIS DOESN'T EVEN<strong>23</strong><strong>24</strong><strong>25</strong>HAVE TO DO WITH OFFERING IT FOR THE TRUTH ORANYTHING.IT'S SIMPLY TO CONTROL THE WITNESS IF THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>2 of 274464<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>WITNESS ALL OF A SUDDEN, WITH '087 -- WHICH IS THESAME SHAPE, IT'S THE SAME PHONE -- SAYS, "NO,THAT'S NOT AN IMPORTANT DESIGN ELEMENT."I THINK THIS IS AN APPROPRIATEIMPEACHMENT TO SHOW THAT THE WITNESS SAID, WITHRESPECT TO THAT EXACT -- FOR THE SAME PHONE, THESALE THING, THAT IT WAS.THE COURT: I'M SORRY. LET ME INTERRUPTYOU A SECOND.MOTION IN LIMINE NUMBER 2 WAS BASICALLYFOR SUBSEQUENTLY FILED DESIGN PATENT APPLICATIONS,AND THIS PARTICULAR ONE IS NOT A SUBSEQUENTLY FILEDONE.<strong>14</strong>MR. VERHOEVEN:THAT'S TRUE AS WELL.<strong>15</strong>THE COURT:SO WHY DOES MOTION IN LIMINE<strong>16</strong><strong>17</strong>NUMBER 2 EVEN APPLY HERE?MR. MCELHINNY:BECAUSE IT COVERS PATENTS<strong>18</strong><strong>19</strong><strong>20</strong>THAT WERE FILED ON THE SAME DAY OR SUBSEQUENT, YOURHONOR, AND THIS ONE WAS EITHER FILED ON THE SAMEDAY OR SUBSEQUENT.<strong>21</strong>THE COURT:WELL, THIS SAYS IT WAS FILED<strong>22</strong>PRIOR TO THE '677 AND THE '087, NOT AFTER.<strong>23</strong>MR. MCELHINNY:THEY ALL CONTINUE BACK TO<strong>24</strong><strong>25</strong>THE SAME PRIORITY DATE, YOUR HONOR.THE COURT: GIVE ME THE DATES ON THE '677


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>3 of 2744651AND '087.<strong>23</strong>YOUR HONOR?MR. MCELHINNY:WHICH WOULD YOU LIKE,4THE COURT:I NEED TO GET THE ANSWER TO5THE QUESTION OF DOES MOTION IN LIMINE NUMBER 26APPLY HERE?IS THIS A SUBSEQUENT FILED PATENT, IN78WHICH CASE IT WOULD BE EXCLUDED; AND IF IT'S NOTSUBSEQUENTLY FILED, IT WOULD BE COMING IN.9MR. VERHOEVEN:I'VE GOT THE DATES HERE,<strong>10</strong><strong>11</strong><strong>12</strong>YOUR HONOR. THE '757 WAS FILED JANUARY 5, <strong>20</strong>07.YOUR HONOR?THE '677 -- IS THAT THE ONE IN QUESTION,<strong>13</strong>THE COURT:BOTH OF THEM, PLEASE.<strong>14</strong>MR. VERHOEVEN:FILED NOVEMBER <strong>18</strong>TH,<strong>15</strong><strong>20</strong>08.<strong>16</strong>THE COURT:OKAY.<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3MR. VERHOEVEN: '087, FILED JANUARY --JULY 30TH, <strong>20</strong>07.MR. MCELHINNY: BUT, YOUR HONOR --THE COURT: OKAY. I SEE YOUR POINT NOW.THIS -- THIS PATENT IS A DIVISIONAL AND ACONTINUATION OF AN APPLICATION THAT WAS GETTING APRIORITY DATE OF JANUARY 5TH, <strong>20</strong>07.<strong>24</strong>MR. MCELHINNY:EXACTLY THE SAME.<strong>25</strong>THE COURT:THAT'S THE EARLIEST DATE THAT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>4 of 2744661YOUR DESIGN PATENT WAS FILED.2MR. MCELHINNY:YES, YOUR HONOR.34EXCLUDE THIS.THE COURT: ALL RIGHT. THEN I'M GOING TO5MR. VERHOEVEN:FOR IMPEACHMENT PURPOSES6YOUR HONOR?I'M NOT OFFERING -- I WOULD NEVER789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>OFFER -- I'M NOT OFFERING -- PROPOSING TO PUT THISINTO EVIDENCE.BUT THE WITNESS -- WHAT I'M SAYING TOYOUR HONOR IS IF I SHOW HIM '087 AND I SAY, "ISN'TIT TRUE THAT ONE DESIGN ELEMENT ON THE '087 WASHAVING EQUAL RADII ON EACH OF THE FOUR CORNERS?"AND HE SAYS NO AND HE TESTIFIED THE OPPOSITE ON THEEXACT SAME FORM FACTOR, THE EXACT SAME PHONE,THAT'S IMPEACHMENT.MR. MCELHINNY: THE --MR. VERHOEVEN: I'M NOT TALKING ABOUT --EXCUSE ME.I'M NOT TALKING ABOUT INTRODUCING IT INTOEVIDENCE, BUT SHOWING A PRIOR INCONSISTENTSTATEMENT IN THE CONTEXT OF TALKING ABOUT THAT SAMEPATENT THAT HAS THE SAME PRIORITY, THE SAME EXACTSHAPE.IT GOES TO CREDIBILITY AND IMPEACHMENT,YOUR HONOR, NOT -- I'M NOT PROPOSING TO INTRODUCE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>5 of 274467<strong>12</strong>IT INTO EVIDENCE.MR. MCELHINNY:IF HE NEEDS TO IMPEACH3HIM, HE HAS THE TESTIMONY, YOUR HONOR.I DON'T45678KNOW WHAT HE'S TALKING ABOUT, BUT IF HE'S GOTSOMETHING IN WHICH HE SAID, "YES, THE FOUR CORNERSWERE CRITICAL TO THE DESIGN," HE'S GOT THETESTIMONY.THE COURT: ALL RIGHT. WELL, THE MOTION9IN LIMINE IS GOING TO STAND.OKAY?<strong>10</strong><strong>11</strong>GO FORWARD?ALL RIGHT.ANY OTHER DISPUTES OR CAN WE<strong>12</strong><strong>13</strong>MR. MCELHINNY:WITNESS NOW, YOUR HONOR.WE NEED TO GET THE<strong>14</strong>THE COURT:OKAY.<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>(PAUSE IN PROCEEDINGS.)(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD IN THE PRESENCE OF THE JURY:)THE COURT: ALL RIGHT. WELCOME BACK.ON YOUR CHAIRS YOU HAVE TWO PIECES OF<strong>20</strong>PAPER.ONE IS THE DESIGN CLAIM CONSTRUCTION THAT<strong>21</strong>WAS REFERENCED YESTERDAY.THAT CAN JUST GO IN YOUR<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>JURY NOTEBOOKS UNDER CHART OF ASSERTED PATENTCLAIMS WHICH IS, I GUESS, TAB NUMBER 4, THE BIGONE.AND THEN YOU ALSO HAVE A PHOTOGRAPH OF


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>6 of 274468<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>THE FIRST WITNESS WHO IS GOING TO TESTIFY, AND THATYOU CAN PLACE IN THE TAB THAT'S THIRD FROM THE BACKWHICH SAYS WITNESS PHOTOS.SO EVERY WITNESS WHO TESTIFIES DURINGTHIS TRIAL IS GOING TO HAVE A PHOTOGRAPH TAKEN OFWHAT THEY LOOK LIKE AT THE TIME THAT THEY TESTIFYSO, DOWN THE ROAD, SEVERAL WEEKS FROM NOW, YOU CANGO BACK AND REFER TO WHAT EACH WITNESS SAID ANDWHAT THEY LOOKED LIKE BECAUSE YOU'LL REMINDYOURSELF OF WHO IS WHO.YOU CAN ALSO KEEP NOTES ON THEPHOTOGRAPHS IF YOU'D LIKE.AND IF YOU ALSO SAW, IN THE BACK OF THISNOTEBOOK, THE VERY LAST TAB IS JUST CLEAN LINEDPAPER IF YOU WOULD LIKE TO TAKE ANY NOTES.<strong>16</strong><strong>17</strong>ALL RIGHT.YOUR FIRST WITNESS.WITH THAT, APPLE PLEASE CALL<strong>18</strong><strong>19</strong>MR. MCELHINNY:CHRISTOPHER STRINGER.YOUR HONOR, WE CALL<strong>20</strong>THE CLERK:PLEASE STEP RIGHT UP HERE,<strong>21</strong>PLEASE.<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>WOULD YOU RAISE YOUR RIGHT HAND.CHRISTOPHER STRINGER,BEING CALLED AS A WITNESS ON BEHALF OF THEPLAINTIFF, HAVING BEEN FIRST DULY AFFIRMED, WAS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>7 of 2744691EXAMINED AND TESTIFIED AS FOLLOWS:<strong>23</strong>THE WITNESS:THE CLERK:I AFFIRM.WOULD YOU HAVE A SEAT,4PLEASE.5STATE YOUR NAME, PLEASE, AND SPELL IT.6THE WITNESS:CHRISTOPHER STRINGER,789C-H-R-I-S-T-O-P-H-E-R, S-T-R-I-N-G-E-R.BY MR. MCELHINNY:DIRECT EXAMINATION<strong>10</strong><strong>11</strong><strong>12</strong>QAARE YOU COMFORTABLE?I AM.THE COURT: I'M SORRY. THE TIME WAS<strong>13</strong><strong>14</strong>2:37. GO AHEAD.MR. MCELHINNY:THANK YOU.<strong>15</strong>QWOULD YOU PLEASE STATE YOUR NAME FOR THE<strong>16</strong>RECORD.<strong>17</strong>ACHRISTOPHER STRINGER.<strong>18</strong>Q THANKS. AND BY WHOM ARE YOU EMPLOYED?<strong>19</strong><strong>20</strong>2<strong>12</strong>2AQAQAPPLE.HOW LONG HAVE YOU WORKED AT APPLE?SEVENTEEN YEARS IN SEPTEMBER.WHAT YEAR DID YOU START?<strong>23</strong>A <strong>19</strong>95.<strong>24</strong><strong>25</strong>QAWHAT IS YOUR CURRENT POSITION AT APPLE?I'M AN INDUSTRIAL DESIGNER.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>8 of 2744701QSIR, CAN YOU TELL US JUST GENERALLY,2DEFINITIONALLY, WHAT DOES AN INDUSTRY DESIGNER DO?3AWELL, AT APPLE, OUR ROLE IS TO IMAGINE OBJECTS456789THAT DON'T EXIST AND TO GUIDE THE PROCESS THATBRINGS THEM TO LIFE.AND SO THAT INCLUDES DEFINING THEEXPERIENCE THAT A CUSTOMER HAS WHEN THEY TOUCH ANDFEEL OUR PRODUCTS.SO IT'S MANAGING THE OVERALL FORM AND THE<strong>10</strong><strong>11</strong>MATERIALS, THE TEXTURES, THE COLORS.THE DETAILS.IT'S MANAGING<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>AND IT'S ALSO WORKING WITH ENGINEERINGGROUPS TO, AS I SAY, BRING IT TO LIFE, TO BRING ITTO THE MARKET AND TO BUILDING THE CRAFTSMANSHIPTHAT IT ABSOLUTELY NEEDS TO HAVE TO HAVE THAT APPLEQUALITY.<strong>17</strong>QTELL US A LITTLE BIT ABOUT YOUR PROFESSIONAL<strong>18</strong>BACKGROUND BEFORE YOU JOINED APPLE.<strong>19</strong>ABEFORE I JOINED APPLE, I WORKED IN<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>CONSULTANCIES IN SAN FRANCISCO, IN SIDNEY, ANDLONDON.AND PRIOR TO THAT, I -- MY EDUCATION WASCOMPLETED AT THE ROYAL COLLEGE OF ART WHERE I HAD AMASTER'S IN INDUSTRIAL DESIGN.<strong>25</strong>QWHAT IS A CONSULTANCY, SIR?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>18</strong>9 of 27447<strong>11</strong>AA CONSULTANCY WOULD BE A HIRED HAND FOR2INDUSTRIAL DESIGN.SO WE WORK WITH MULTIPLE3CORPORATIONS, BASICALLY PROJECT BY PROJECT.456QAQTO WHOM DO YOU CURRENTLY REPORT AT APPLE?JONATHAN IVE.WERE YOU INVOLVED IN THE DESIGN OF THE FIRST7IPHONE THAT WAS RELEASED BY APPLE?89AQYES, I WAS.HAVE YOU WORKED ON OTHER APPLE PRODUCTS?<strong>10</strong><strong>11</strong>A YES. I'VE WORKED ON EVERY APPLE PRODUCT SINCEI JOINED APPLE IN <strong>19</strong>95.<strong>12</strong>WE WORK AS A TEAM.WE TAKE THAT VERY<strong>13</strong>SERIOUSLY.WE DEDICATE TIME EVERY WEEK TO MAKE<strong>14</strong>SURE THAT WE ALL GET TOGETHER AND WE ALL DISCUSS<strong>15</strong>EVERY SINGLE PROJECT.SO EACH MEMBER OF THE DESIGN<strong>16</strong><strong>17</strong><strong>18</strong>TEAM CONTRIBUTES TO ALL PROJECTS, PRODUCTS, WHICHIS WHY I'M CONFIDENT THAT I HAVE HAD INPUT IN EVERYPRODUCT THAT WE'VE SHIPPED SINCE <strong>19</strong>95.<strong>19</strong>QARE YOU NAMED, SIR, AS AN INVENTOR ON ANY<strong>20</strong>2<strong>12</strong>2PATENTS?A YES, MANY. HUNDREDS. I HAVE NO IDEA HOWMANY.<strong>23</strong>QIF I'M LUCKY, YOU'LL HAVE A BINDER IN FRONT OF<strong>24</strong><strong>25</strong>YOURSELF THAT SAYS EXHIBITS.DO YOU SEE THAT?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>0 of 274472<strong>12</strong>34A YES. IT DOESN'T SAY EXHIBITS, BUT I HAVE ABINDER.Q OKAY. DOES IT HAVE EXHIBITS IN IT? CAN YOUFIND JX <strong>10</strong>40, PLEASE?56789AQAIPAD.QYES, I HAVE IT HERE.WHAT IS THAT DOCUMENT?THIS IS A PATENT DOCUMENT THAT DEFINES THEAND CAN YOU TELL US THE LAST THREE NUMBERS OF<strong>10</strong>THE DOCUMENT, OF THE PATENT?<strong>11</strong><strong>12</strong><strong>13</strong>AQA'889.ARE YOU A NAMED INVENTOR ON THAT PATENT?YES, I AM.<strong>14</strong><strong>15</strong>MR. MCELHINNY:<strong>10</strong>40 INTO EVIDENCE.YOUR HONOR, I'D MOVE JX<strong>16</strong>THE COURT:ANY OBJECTION.<strong>17</strong>MR. VERHOEVEN:NO OBJECTION.<strong>18</strong>THE COURT:SO ADMITTED.<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>10</strong>40, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:<strong>24</strong>QSIR, DO ANY APPLE PRODUCTS INCORPORATE THE<strong>25</strong>DESIGN OF THE '889 PATENT?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>1 of 2744731A YES, IPAD 2 AND IPAD 3.2QWOULD YOU LOOK IN YOUR BINDER, PLEASE, TO3EXHIBIT JX <strong>10</strong>41.456AQAYES, I SEE IT.WHAT IS THAT DOCUMENT?THIS IS A PATENT DOCUMENT THAT DESCRIBES THE7IPHONE.8QAND CAN YOU TELL US THE LAST THREE NUMBERS OF9THAT DOCUMENT?<strong>10</strong><strong>11</strong><strong>12</strong>AQA'087.ARE YOU A NAMED INVENTOR ON THIS PATENT?YES, I AM.<strong>13</strong>MR. MCELHINNY:YOUR HONOR, I WOULD MOVE<strong>14</strong>EXHIBIT JX <strong>10</strong>41 INTO EVIDENCE.<strong>15</strong>MR. VERHOEVEN:NO OBJECTION.<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>THE COURT: ALL RIGHT. SO ADMITTED.(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>10</strong>41, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)2<strong>12</strong>2THE COURT:BY MR. MCELHINNY:GO AHEAD, PLEASE.<strong>23</strong>QDO ANY APPLE PRODUCTS INCORPORATE THIS DESIGN?<strong>24</strong><strong>25</strong>A YES. THE ORIGINAL IPHONE, THE IPHONE 3G, ANDTHE 3GS.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>2 of 2744741Q WOULD YOU LOOK, PLEASE, AT EXHIBIT JX <strong>10</strong>43.<strong>23</strong>4AQAYES.WHAT IS THIS DOCUMENT?THIS IS A PATENT DOCUMENT THAT DESCRIBES5IPHONE.67QAI'M SORRY?THIS IS A PATENT DOCUMENT THAT DESCRIBES89<strong>10</strong>IPHONE.Q THANK YOU. WHAT ARE THE LAST THREE NUMBERS OFTHE PATENT?<strong>11</strong><strong>12</strong><strong>13</strong>AQA'677.AND ARE YOU A NAMED INVENTOR ON THIS PATENT?YES, I AM.<strong>14</strong><strong>15</strong><strong>16</strong>MR. MCELHINNY:<strong>10</strong>43 INTO EVIDENCE.MR. VERHOEVEN:YOUR HONOR, I MOVE JXNO OBJECTION.<strong>17</strong>THE COURT:SO ADMITTED.<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>10</strong>43, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:<strong>23</strong><strong>24</strong><strong>25</strong>QAQDO ANY APPLE PRODUCTS INCORPORATE THIS DESIGN?YES, ALL -- ALL IPHONES TO DATE.CAN YOU TELL US A LITTLE BIT ABOUT HOW THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>3 of 2744751DESIGN, THE INDUSTRIAL DESIGN GROUP AT APPLE WORKS?2AWE -- FIRST LET ME EXPLAIN THE GROUP A LITTLE.3WE'RE A VERY SMALL GROUP, SOMETHING AROUND <strong>15</strong> OR <strong>16</strong>4DESIGNERS.AS I SAID EARLIER, WE WORK AROUND -- WE567WORK TOGETHER LIKE AROUND THE KITCHEN TABLE.IT'S A VERY CULTURALLY DIVERSE GROUP.HAVE DESIGNERS FROM THE U.S., OF COURSE, BUT WEWE8ALSO HAVE AUSTRALIANS, JAPANESE, ENGLISH, I SHOULD9<strong>10</strong>SAY BRITISH, GERMAN, AUSTRIAN.IT'S A VERY DIVERSE GROUP.YOU GET THE GIST.<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>WE'VE BEEN TOGETHER FOR AN AWFULLY LONGTIME. MANY OF US HAVE BEEN THERE FOR <strong>15</strong> TO <strong>20</strong>YEARS WORKING TOGETHER.SO IT'S A VERY FAMILIAR, SMALLENVIRONMENT WHICH I THINK IS REMARKABLE ABOUT ACOMPANY THE SIZE OF APPLE.WE REPORT DIRECTLY INTO THE HIGHESTLEVELS OF LEADERSHIP AT APPLE.AND WE HAVE OUR OWN, OUR ARMS AROUND ALLOF THE PROJECTS THAT WE SHIP <strong>10</strong>0 PERCENT.SO IN SOME WAYS, IT FEELS LIKE A SMALL<strong>22</strong>COMPANY.IT'S A VERY COMFORTABLE WORKING<strong>23</strong>ENVIRONMENT AND WE WORK REALLY HARD.<strong>24</strong>QSIR, WE HEARD THIS MORNING IN SAMSUNG'S<strong>25</strong>OPENING THAT SAMSUNG HAS A THOUSAND DESIGNERS.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>4 of 274476<strong>12</strong>345678AND HOW MANY DOES APPLE HAVE?A <strong>15</strong> OR <strong>16</strong>. I'M NOT QUITE SURE. I'VE NEVERCOUNTED.Q YOU MENTIONED WORKING AROUND A TABLE. ISTHAT -- IS THAT -- ARE YOU USING THAT AS SORT OF ASYMBOL FOR SOMETHING, OR ARE YOU TALKING ABOUTSOMETHING LITERAL?A THERE IS A TABLE IN THE KITCHEN. IT'S WHERE9WE'RE COMFORTABLE.IT'S WHERE WE ARE MOST<strong>10</strong>FAMILIAL.WE THROW IDEAS AROUND AND WE -- IT'S A<strong>11</strong>BRUTALLY HONEST CIRCLE OF DEBATE.WE'RE JUST VERY<strong>12</strong>COMFORTABLE THERE.THAT'S WHERE THE IDEAS HAPPEN.<strong>13</strong>QDOES THE INDUSTRIAL DESIGN GROUP AT APPLE<strong>14</strong><strong>15</strong>INTERACT WITH OTHER GROUPS AT APPLE?A YES, WE DO. WE WORK WITH PRIMARILY TWO<strong>16</strong>GROUPS.WE WORK WITH MANY GROUPS, OF COURSE, BUT<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>PRIMARILY TWO, ONE OF THEM BEING PRODUCT DESIGN,WHICH IS OFTEN REFERRED TO AS PD.THEY ARE RESPONSIBLE FOR PATENT DESIGNAND BUILDING, MANUFACTURING THE PRODUCTS, ORDESIGNING PATENT DESIGNS FOR MANUFACTURED PRODUCTS.WE ALSO WORK WITH THE OPERATIONS GROUPWHICH HAS MANY ENGINEERING ORGANIZATIONS UNDER ITSROOF, AND EACH OF THEM SPECIALIZE IN VARIOUSASPECTS OF MANUFACTURING ENGINEERING.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>5 of 274477<strong>12</strong>FACTORIES.SO THAT MIGHT BE PROCURING EQUIPMENT FORIT MIGHT BE RUNNING MACHINE CENTERS,34567DESIGNING MACHINE PROGRAMS, HOGGING OUT -- I'MUSING COLLOQUIAL TERMS -- HOGGING OUT AT ANALARMING RATE.BASICALLY THE PEOPLE THAT REALLY PUT THESWEAT IN THE FACTORIES TO MAKE THIS HAPPEN.8QAND SO, JUST SO WE HAVE THE TERMINOLOGY, THE9INDUSTRY DESIGN GROUP IS DIFFERENT THAN THE PRODUCT<strong>10</strong>DESIGN GROUP?IS THAT RIGHT?<strong>11</strong><strong>12</strong>AQYES.AT WHAT POINT IN THE DEVELOPMENT OF A<strong>13</strong><strong>14</strong>PARTICULAR PRODUCT DOES INDUSTRIAL DESIGN STARTWORKING WITH PRODUCT DESIGN?<strong>15</strong>AUSUALLY WHEN WE GET SOME DEGREE OF CONFIDENCE<strong>16</strong>AROUND A GIVEN DESIGN DIRECTION.IT COULD BE<strong>17</strong>REALLY EARLY.WE MIGHT WORK WITH THEM TO COMPARE A<strong>18</strong><strong>19</strong>FEW DIRECTIONS AND SORT OF BRAINSTORM HOW TO BUILDTHE DEVICES.<strong>20</strong>QCAN YOU GIVE US SOME PICTURE OF, OF THE2<strong>12</strong>2PROCESS BY WHICH THE DESIGN PROCESS STARTS FORSOMETHING AT APPLE.<strong>23</strong>ATHERE ARE MANY INTERACTIONS OF SEVERAL<strong>24</strong><strong>25</strong>PROCESSES.LET ME TRY TO BE CLEAR.WE CAN DISCUSS OUR OBJECTIVES, AND SO WE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>6 of 274478<strong>12</strong>3456789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>CAN JUST BE TALKING ABOUT WHAT WE WOULD WANT APRODUCT TO BE.THAT ORDINARILY BECOMES SKETCHING, SOWE'LL SIT THERE WITH OUR SKETCH BOOKS AND JUSTSKETCH IDEAS AND TRADE IDEAS AND GO BACK AND FORTH.AS I WAS SAYING BEFORE, THAT'S WHERE THEVERY HARD, BRUTAL, HONEST CRITICISM COMES IN AND WETHRASH THROUGH IDEAS UNTIL WE REALLY FEEL LIKEWE'RE GETTING SOMETHING THAT'S WORTH MODELING.AND MODELING IN CAD IS WHAT WE TYPICALLYDO NEXT, WHICH IS COMPUTER-AIDED DESIGN, WHICH ISTHE PROCESS OF INPUTTING INTO A COMPUTER SURFACESTO REPRESENT OUR WORK.THIS IS SOMETHING THAT WE DO NOT AT THE<strong>15</strong>KITCHEN TABLE, BUT WITH THE CAD SCULPTORS.THERE'S<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>A CAD GROUP THAT ARE EMPLOYED SPECIFICALLY TO BEMASTERS OF CAD SCULPTING AND WE WORK WITH THEM ANDWE MAKE SURE THAT OUR IDEAS ARE THOROUGHLYREPRESENTED IN THE CAD FORM.AND FROM THAT POINT WE WILL BRING THEMODEL MAKERS THESE CAD FILES AND PRODUCE 3-DPHYSICAL MANIFESTATIONS OF THESE IDEAS, WHICH COULDBE SIMPLISTIC BLOCK FORMS OR THEY COULD BE HIGHLYDETAILED, WHAT WE CALL SCRAP MODELS, WHICH MIGHT BEJUST A LITTLE CORNER OF A PRODUCT JUST TO REALLY


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>7 of 274479<strong>12</strong>345UNDERSTAND HOW YOU MIGHT WANT TO DETAIL A BUTTON,FOR EXAMPLE.SO THESE PROCESSES, THOUGH THEY SEEM VERYLINEAR, AND IN INSTANCES CAN BE, TYPICALLY AREN'TBECAUSE WE'LL GO BACK AND FORTH.6WE'LL EVEN SKETCH ON MODELS.WE'LL78COMBINE A PART MODEL AND A SKETCH FROM ANOTHERSKETCH BOOK FROM A DIFFERENT DESIGN SESSION.9IT'S BACK AND FORTH.IT'S NON-LINEAR.<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>IT WEAVES AND KNITS ITS WAY ALONG THE DESIGNPROCESS, ULTIMATELY TO A POINT WHERE WE FEEL REALLYSATISFIED THAT WE HAVE SOMETHING SPECIAL.Q I WANT TO FOCUS ON SOMETHING YOU SAID. YOU<strong>14</strong><strong>15</strong>USED THE EXPRESSION TO "DETAIL A BUTTON."WHAT YOU JUST SAID?IS THAT<strong>16</strong><strong>17</strong>AQYES.WHAT IS THAT -- FOR THOSE OF US WHO DON'T LIVE<strong>18</strong><strong>19</strong>WITH YOU, WHAT DOES IT MEAN TO DETAIL A BUTTON?A WE'RE A PRETTY MANIACAL GROUP OF PEOPLE. WE<strong>20</strong>OBSESS OVER EVERY DETAIL.IF WE DESIGN A BUTTON,<strong>21</strong>THERE MIGHT BE 50 MODELS OF THE HOME BUTTON OR A<strong>22</strong>VOLUME SWITCH.WE LOOK AT THE EDGE DETAIL AND HOW<strong>23</strong>FAR OUT DOES IT PROTRUDE?DOES IT HAVE A SHAFT?<strong>24</strong>IS IT ROUND? IS IT METAL? IS IT PLASTIC? THE<strong>25</strong>SIZE, LENGTH, WIDTH, HEIGHT.EVERY SINGLE DETAIL


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>8 of 2744801IS VERY CLEVERLY CRAFTED.2QYOU ALSO MENTIONED -- YOU SAID THE PROCESS IS3NOT LINEAR.CAN YOU MAKE THAT REAL FOR US, PLEASE.456A YEAH. IT DOESN'T GO FROM THOUGHT TO SKETCH TOMODEL TO PRODUCTION EVEN THOUGH, IN SIMPLISTICTERMS, THAT IS THE GENERAL SEQUENCE OF EVENTS.7WE'LL GO BACK AND FORTH.WE'LL GO ALL89<strong>10</strong><strong>11</strong>THE WAY TO MODEL, WE'LL GO TO WORKING WITH THE PDAND OPERATIONS GROUPS ON THE ENGINEERING SIDE.WE'LL JUMP STRAIGHT BACK TO AN IDEA IF A BETTERIDEA IS CREATED.<strong>12</strong>QWOULD YOU LOOK IN YOUR BINDER, PLEASE, TO<strong>13</strong>EXHIBIT PX <strong>16</strong>3.<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>AQAQYES, I SEE IT.WHAT IS THIS DOCUMENT?THIS IS ONE PAGE FROM ONE OF MY SKETCH BOOKS.AND DO YOU -- DO YOU TRADITIONALLY SKETCH IN<strong>18</strong><strong>19</strong><strong>20</strong>THE SKETCH BOOKS?A I TRY TO. I END UP SKETCHING EVERYWHERE.I'M NOT SO DISCIPLINED WITH REGARD TO MY<strong>21</strong>SKETCH BOOKS.I'LL SKETCH ON LOOSELEAF PAPER.<strong>22</strong>I'LL SKETCH ON MODELS.I'LL SKETCH ON, YOU KNOW,<strong>23</strong><strong>24</strong><strong>25</strong>ANYTHING I CAN PUT MY HANDS ON, QUITE OFTEN ON TOPOF CAD OUTPUTS FOR WANT OF BETTER THINGS TO DO.SO YOU'RE WORKING WITH SOMETHING THAT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>19</strong>9 of 27448<strong>11</strong><strong>23</strong>ALREADY HAS THE PERSPECTIVE SET UP AND THE VIEWS INA WAY THAT YOU CAN SORT OF ADD IN LAVISH DETAILUPON THEM.4QAND WHAT DO THE SKETCHES ON THIS PARTICULAR5DOCUMENT, PX <strong>16</strong>3, TO WHAT DO THEY RELATE?6ATHESE ARE SKETCHES OF IPHONE IDEAS.789PX <strong>16</strong>3, PLEASE.MR. MCELHINNY:MR. VERHOEVEN:YOUR HONOR, I WOULD MOVENO OBJECTION, YOUR HONOR.<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>THE COURT: ALL RIGHT. SO ADMITTED.(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>16</strong>3, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:Q SIR, IF YOU'D OPEN YOUR BINDER TO PX <strong>16</strong>4.<strong>17</strong>AYES, I SEE IT.<strong>18</strong>Q WHAT IS PX <strong>16</strong>4?<strong>19</strong>ATHE FIRST PAGE IS A SCREEN SHOT OF A<strong>20</strong>DIRECTORY, WHICH IS THE CAD FILE DATABASE.IT2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>LISTS DATE MODIFIED, WHICH MEANS THE LAST DATE THATYOU WORKED ON THIS PARTICULAR FILE.AND ALSO A CODE NAME, A THREAD.BASICALLY, THAT HELPS YOU FIND IT IN THE DATABASE.SUBSEQUENT PAGES ARE SCREEN SHOTS OF


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>0 of 27448<strong>21</strong>THESE CAD MODELS.2QYOU MENTIONED IN AN EARLIER ANSWER, YOU SAID3SOMETHING ABOUT A CAD OUTPUT.IS THIS WHAT YOU45WERE REFERRING TO AS A CAD OUTPUT?A YES. THERE ARE VARYING DEGREES OF6SOPHISTICATION.THIS IS A FAIRLY CRUDE SET OF WHAT7I WOULD CALL CAD OUTPUT.8QCAN YOU TELL, BY LOOKING AT THE DIRECTORY, THE9<strong>10</strong><strong>11</strong>DATE OF THESE DRAWINGS?A MARCH <strong>15</strong>TH, <strong>20</strong>06.Q AND, SIR, DO YOU -- DO YOU WORK WITH THE --<strong>12</strong><strong>13</strong>LET ME ASK YOU THIS:CAD SYSTEM?DO YOU PERSONALLY OPERATE THE<strong>14</strong><strong>15</strong><strong>16</strong>AQANO, I DO NOT.WHO DOES THE CAD DRAWINGS AT APPLE?WE HAVE A DEDICATED TEAM OF CAD SCULPTORS.<strong>17</strong><strong>18</strong>THERE ARE A FEW DESIGNERS THAT ARE CAPABLE OFCREATING CAD THEMSELVES, BUT IT'S NOT A<strong>19</strong>REQUIREMENT.IN FACT, MOST OF US DON'T.<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>IT'S -- IT REALLY IS A SKILL THAT YOUNEED TO DEDICATE SIGNIFICANT TIME TO JUST TOUNDERSTAND THE CRAFT OF CAD.SO WE PREFER OUR DESIGNERS TO BETHINKING, SO WE HAVE A DEDICATED TEAM FOR THIS.<strong>25</strong>MR. MCELHINNY:YOUR HONOR, I WOULD MOVE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>1 of 274483<strong>12</strong>PX <strong>16</strong>4 INTO EVIDENCE.MR. VERHOEVEN:NO OBJECTION, YOUR HONOR.3THE COURT:SO ADMITTED.45678(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>16</strong>4, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:9QSO AFTER CAD MODELS, WHAT COMES NEXT, SIR, IN<strong>10</strong><strong>11</strong>A DESIGN PROCESS, ASSUMING THAT YOU WERE GOINGLINEARLY AS OPPOSED TO JUMPING BACKWARDS?<strong>12</strong>AIF WE FIND THAT WE AGREE, THAT WE WANT TO<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>PURSUE AN IDEA THAT WE SEE IN THE CAD SURFACES INPHYSICAL FORM, WE MODEL IT, WHICH IS TO CNC,COMPUTER NUMERICALLY CONTROLLED.THAT IS THREE OR FIVE MACHINING, WHICHESSENTIALLY CUTS FROM A SOLID BLOCK A PHYSICALLIKENESS OF WHAT WE BUILD IN CAD.<strong>19</strong>QTHIS PROCESS THAT YOU'VE DESCRIBED FOR US, IS<strong>20</strong><strong>21</strong>THAT AN ACCURATE DESCRIPTION OF THE PROCESS THATLED TO THE ORIGINAL IPHONE?<strong>22</strong><strong>23</strong>AQYES.AND IS IT AN ACCURATE DESCRIPTION OF THE<strong>24</strong>PROCESS THAT LED TO THE IPAD?<strong>25</strong>AYES.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>2 of 274484<strong>12</strong>QLET'S TALK ABOUT THE IPHONE FOR A MINUTE.WHAT -- IF YOU CAN DESCRIBE IT FOR US,34WHAT, IF ANYTHING, WERE YOU TRYING TO ACHIEVE INDESIGNING THE IPHONE?5AWE -- WE WERE LOOKING FOR A NEW, ORIGINAL, AND6789BEAUTIFUL OBJECT, SOMETHING THAT WOULD REALLY WOWTHE WORLD.WE WERE ENTERING A CATEGORY THAT WE'DNEVER PARTICIPATED IN BEFORE, AND THE CATEGORY THAT<strong>10</strong><strong>11</strong>WE DID NOT ENJOY.WE LOVED.THERE WERE NO CELL PHONES THAT<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3SO THIS WAS SOMETHING THAT WE REALLYCARED DEEPLY AND PASSIONATELY ABOUT, PRODUCINGSOMETHING FOR OURSELVES.WE -- AS ALWAYS, WE WANTED TO CREATESOMETHING THAT SEEMED SO, SO WONDERFUL THAT YOU,YOU CAN'T IMAGINE HOW YOU COULD FOLLOW IT.OF COURSE, YOU CAN BECAUSE IF YOU LOOK ATTHE HISTORY OF OUR PRODUCTS, WE'VE DONE THAT TIMEAND TIME AGAIN.BUT YOU WANT TO CREATE THE SIMPLEST,PUREST MANIFESTATION OF WHAT THAT OBJECT CAN BE,SOMETHING THAT PEOPLE CAN LOVE.<strong>24</strong>QDO YOU RECALL APPROXIMATELY HOW LONG YOU<strong>25</strong>WORKED ON THE DESIGN OF THE IPHONE?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>3 of 2744851A I HAVE NO IDEA. I'D HAVE TO LOOK AT2DOCUMENTATION FOR THIS.BUT IT WAS A LONG TIME.34QAYEARS?I THINK SO.56Q LET ME SHOW YOU PX <strong>16</strong>5.MAY I APPROACH, YOUR HONOR?7THE COURT:YES.89<strong>10</strong>MR. MCELHINNY:THE WITNESS:BY MR. MCELHINNY:(HANDING).THANK YOU.<strong>11</strong><strong>12</strong>QAWHAT IS PX <strong>16</strong>5, SIR?THIS IS ONE OF THE EARLY MODELS THAT WE BUILT<strong>13</strong><strong>14</strong><strong>15</strong>ON M68, WHICH WAS A CODE NAME THAT WE USED FOR THEORIGINAL IPHONE.Q I'M SORRY. THAT'S M68?<strong>16</strong><strong>17</strong>AQTHAT'S CORRECT.WHEN YOU SAY "WE BUILT THIS MODEL," WHO ARE<strong>18</strong>YOU TALKING ABOUT?<strong>19</strong>A"WE" BEING THE INDUSTRIAL DESIGN GROUP, WHICH<strong>20</strong>WOULD INCLUDE THE CAD AND THE MODEL MAKING TEAMS.<strong>21</strong>QAND IS THIS MODEL THAT YOU'RE LOOKING AT, WAS<strong>22</strong>THIS ORIGINAL APPLE WORK?<strong>23</strong>AABSOLUTELY, YES.<strong>24</strong>MR. MCELHINNY:YOUR HONOR, I WOULD MOVE<strong>25</strong>EXHIBIT PX <strong>16</strong>5 INTO EVIDENCE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>4 of 2744861MR. VERHOEVEN:I HAVE A POINT OF2QUESTION.3CAN I CONFER WITH COUNSEL?4THE COURT:YES, GO AHEAD, PLEASE.5(DISCUSSION OFF THE RECORD BETWEEN6COUNSEL.)7MR. VERHOEVEN:SUBJECT TO YOUR HONOR'S89RULING, YOUR HONOR'S ALREADY RULED ON THESEDOCUMENTS -- I DON'T KNOW IF WE CAN HAVE A<strong>10</strong><strong>11</strong>SIDE-BAR, YOUR HONOR.DON'T WAIVE ANYTHING.I JUST WANT TO MAKE SURE I<strong>12</strong><strong>13</strong>THE COURT: OKAY. I THOUGHT THIS WASWORKED OUT BEFORE THE JURY CAME OUT.<strong>14</strong>LET'S DO THAT.UNFORTUNATELY, THE<strong>15</strong><strong>16</strong><strong>17</strong>MICROPHONE IS NOT WORKING, SO WE'LL HAVE TOMEMORIALIZE IT AFTER.LET'S GO AHEAD.<strong>18</strong>MR. VERHOEVEN:THAT'S OKAY.<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>(SIDE-BAR DISCUSSION OFF THE RECORD.)THE COURT: OKAY. THE -- I UNDERSTANDTHAT THE SAME OBJECTION WAS RESERVED, BUT IT'SOVERRULED.THIS IS ADMITTED.(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>16</strong>5, HAVING BEEN PREVIOUSLY MARKED FOR


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>5 of 274487<strong>12</strong>IDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)3THE COURT:GO AHEAD.4MR. MCELHINNY:THANK YOU, YOUR HONOR.5MAY I PUBLISH THIS TO THE JURY?6THE COURT:GO AHEAD.78BY MR. MCELHINNY:(PAUSE IN PROCEEDINGS.)9QMR. STRINGER, LET ME SHOW YOU AN EXHIBIT<strong>10</strong>THAT'S BEEN MARKED AS PX <strong>16</strong>6 (HANDING).<strong>11</strong><strong>12</strong><strong>13</strong>AQAYES.WHAT IS THAT DEVICE, SIR?THIS IS ALSO AN EARLY IPHONE MODEL, ALSO UNDER<strong>14</strong><strong>15</strong>ITSELF CODE NAME M68.Q IS IT THE SAME OR DIFFERENT THAN THE <strong>16</strong>5?<strong>16</strong>ASIMILAR, BUT DIFFERENT.<strong>17</strong><strong>18</strong>Q OKAY. AND WHAT DOES IT SAY ON THE BACK OF IT,SIR?<strong>19</strong><strong>20</strong>AQAPPLE PROTO <strong>10</strong><strong>15</strong> -- OH, IPOD.AND WHY DOES IT SAY IPOD ON A PROTOTYPE OF AN2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>IPHONE, SIR?A ONE OF TWO REASONS. EITHER WE HAD NOT YETCOINED THE TERM "IPHONE" AND WE WANTED TO SEESOMETHING GRAPHICALLY REPRESENTED ON THE BACK; ORWE WERE TRYING TO DISGUISE ITS IPHONE IDENTITY.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>6 of 274488<strong>12</strong>3MR. MCELHINNY:P<strong>16</strong>6 INTO EVIDENCE.MR. VERHOEVEN:YOUR HONOR, I WOULD MOVEYOUR HONOR, YOUR HONOR'S456789<strong>10</strong>ALREADY RULED ON THE EXHIBITS FOR THIS WITNESS ANDWE RESERVE WITH RESPECT TO THAT.AND IN GENERAL, GOING FORWARD WITH THATRESERVATION, THERE'S NO OBJECTION.AND I'LL JUST SAY, IF IT'S OKAY, THATWE'LL MAKE THAT RESERVATION FOR ALL EXHIBITS WITHTHIS WITNESS.<strong>11</strong>THE COURT:THAT'S FINE.<strong>12</strong>MR. VERHOEVEN:THANK YOU, YOUR HONOR.<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>THE COURT: ALL RIGHT. THAT'S ADMITTED.(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>16</strong>6, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:<strong>19</strong>QSIR, NOW, THIS, AS YOU TESTIFIED, <strong>16</strong>6 THAT<strong>20</strong>2<strong>12</strong>2SAYS IPOD ON THE BACK, IS A MODEL THAT YOU MADEWHILE YOU WERE DEVELOPING THE ORIGINAL IPHONE; ISTHAT CORRECT?<strong>23</strong><strong>24</strong>AQTHAT IS CORRECT.AFTER THE IPHONE, THE ORIGINAL IPHONE CAME<strong>25</strong>OUT, DID YOU EVER COME BACK TO THIS MODEL?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>7 of 2744891AWE COME BACK TO MODELS CONTINUALLY, ONES LIKE2THAT, CERTAINLY.POSSIBLY THAT ONE SPECIFICALLY.3QAND WHAT WAS -- WHAT, IF ANYTHING, RESULTED4FROM GOING BACK AND REVISITING EARLIER IDEAS?5AULTIMATELY NOT THAT MODEL, BUT ANOTHER, WE6789<strong>10</strong><strong>11</strong>WERE GOING DOWN ONE PATH IN SOME DEPTH, BUT AS IWAS EXPLAINING EARLIER, WE'RE ALWAYS DOUBTING,WE'RE ALWAYS QUESTIONING.WE, AT TIMES, LOOK THROUGH OUR STOCKPILEOF MODELS -- AS I SAID EARLIER, WE MAKE SO MANY OFTHEM -- DID WE LEAVE ANYTHING ON THE TABLE?<strong>12</strong>AND WE DETERMINED THAT WE DID.WE PULLED<strong>13</strong><strong>14</strong>OUT A MODEL THAT LOOKS VERY, VERY SIMILAR TO THEPRODUCT THAT WE SHIPPED.<strong>15</strong><strong>16</strong>QAAS WHAT, SIR?WE PULLED OUT AN IPHONE, EARLY PROTOTYPE,<strong>17</strong><strong>18</strong><strong>19</strong>WHICH HAS, I THINK, EXACTLY THE SAME SURFACES, ORSURFACES VERY SIMILAR TO THE ONES THAT WE SHIPPEDFOR THE IPHONE.<strong>20</strong><strong>21</strong>QTHANK YOU.IF YOU WOULD LOOK, PLEASE, AT EXHIBIT<strong>22</strong><strong>23</strong>P<strong>16</strong>8 (HANDING).WHAT IS THAT DEVICE, SIR?<strong>24</strong>ATHIS IS ANOTHER MODEL IN THE SAME PROJECT, FOR<strong>25</strong>IPHONE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>8 of 2744901QCAN YOU HOLD IT UP AND SORT OF SHOW IT SO THE2JURY CAN SEE IT?34AQ(INDICATING.)AND DID THAT PARTICULAR MODEL HAVE A5PARTICULAR NAME?6AWE CALLED IT THE EXTRUDED LOZENGE, THE REASON789BEING FROM AN END VIEW, IT IS LOZENGE IN SHAPE ANDIT'S EXTRUDED, WHICH MEANS IT'S, IT'S BASICALLYSTRETCHED IN THE LONG AXIS.<strong>10</strong>QTHE OTHER MODELS WE LOOKED AT FELT LIKE THEY<strong>11</strong><strong>12</strong>WERE MADE OUT OF PLASTIC.OUT OF IT?WHAT IS THAT ONE MADE<strong>13</strong>ATHIS ONE IS MADE OUT OF ALUMINUM.<strong>14</strong><strong>15</strong><strong>16</strong>MR. MCELHINNY:PX <strong>16</strong>8 INTO EVIDENCE.MR. VERHOEVEN:YOUR HONOR, I WOULD MOVENO OBJECTION.<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2THE COURT: ALL RIGHT. THAT'S ADMITTED.(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>16</strong>8, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:<strong>23</strong>QMR. STRINGER, LET ME SHOW YOU WHAT HAS BEEN<strong>24</strong><strong>25</strong>MARKED AS PX <strong>16</strong>7 (HANDING).CAN YOU TELL ME WHAT THAT IS, PLEASE?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>20</strong>9 of 27449<strong>11</strong>ATHIS IS ANOTHER MODEL FROM THAT SAME PERIOD.<strong>23</strong>45IT'S ANOTHER SPIN ON THE IDEA OF EXTRUSIONS, NOTLOZENGE SHAPED IN THIS INSTANCE, BUT IT'S MORE OF ARECTANGULAR EXTRUSION, BUT IN THE SAME FAMILY OFIDEAS.6QAND DID YOU ULTIMATELY PURSUE THAT TYPE OF7MODEL?89AQNO, WE DID NOT.WHY NOT, SIR?<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>A WE FOUND SOMETHING MORE BEAUTIFUL. AS I WASEXPLAINING BEFORE, AS WE WENT THROUGH OUR ARCHIVES,WE FOUND SOMETHING THAT WE'D OVERLOOKED, SOMETHINGTHAT WE, ONCE ADDING DETAIL TO IT AND REALLYSPENDING SOME TIME WITH IT, DECIDED THAT IT WAS THEABSOLUTE BEST CHOICE FOR US AT THAT TIME.MR. MCELHINNY: YOUR HONOR, I MOVE PX <strong>16</strong>7INTO EVIDENCE.<strong>18</strong>MR. VERHOEVEN:NO OBJECTION.<strong>19</strong>THE COURT:THAT'S ADMITTED.<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>16</strong>7, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:<strong>25</strong>QSIR, AGAIN, BACK IN YOUR BINDER, COULD YOU


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>10</strong> of 27449<strong>21</strong>LOOK, PLEASE, AT EXHIBIT PX <strong>16</strong>2.2AYES, I SEE IT.3Q AND WHAT IS PX <strong>16</strong>2?4ATHESE ARE IMAGES FROM CAD, PRECEDED BY A56SNAPSHOT OF THE DIRECTORY WHICH IDENTIFIES IT ASTHE ORIGINAL IPHONE.7QCAN YOU TELL, SIR, FROM THIS CAD ANYTHING89<strong>10</strong><strong>11</strong><strong>12</strong>ABOUT THE DATE ON WHICH YOU COMPLETED THE DESIGN OFTHE FRONT FACE AND BEZEL OF THE IPHONE?A APRIL <strong>20</strong>, <strong>20</strong>06.MR. MCELHINNY: YOUR HONOR, I MOVE PX <strong>16</strong>2INTO EVIDENCE. <strong>16</strong>2.<strong>13</strong>MR. VERHOEVEN:NO OBJECTION, YOUR HONOR.<strong>14</strong>THE COURT:THAT'S ADMITTED.<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>16</strong>2, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:<strong>20</strong>QSIR, I'M GOING TO SHOW YOU AGAIN THE MODELS<strong>21</strong>THAT WERE MARKED AS <strong>16</strong>5 AND <strong>16</strong>6 (HANDING).<strong>22</strong><strong>23</strong>AQOKAY.CAN YOU TELL US WHETHER THE FORM OF THOSE<strong>24</strong><strong>25</strong>MODELS, THE DESIGN OF THOSE MODELS, ENDED UP IN THEORIGINAL IPHONE DESIGN?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>11</strong> of 274493<strong>12</strong>AQNO.DID THEY END UP IN THE DESIGN OF ANY34SUBSEQUENT IPHONE?A IT'S MUCH CLOSER TO THE IPHONE 4.56QTHANK YOU, SIR.MR. STRINGER, LET ME HAND YOU WHAT HAS78BEEN MARKED AS EXHIBIT JX <strong>10</strong>00 (HANDING).CAN YOU TELL ME WHAT THAT IS, SIR?9<strong>10</strong>AQTHIS IS THE IPHONE, THE ORIGINAL.CAN YOU TELL US HOW, HOW OF THESE VARIOUS<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>MODELS AND PICTURES THAT WE'VE LOOKED AT, HOW DIDYOU COME ABOUT TO SELECT THAT DESIGN AS THE FINALDESIGN FOR THE IPHONE?A IT'S VERY SIMPLE. IT WAS THE MOST BEAUTIFUL<strong>15</strong>OF OUR DESIGNS.WE SOMETIMES DON'T RECOGNIZE IT<strong>16</strong>INSTANTLY.IT MAY TAKE SOME ENERGY AND ADDING<strong>17</strong><strong>18</strong>DETAIL.IT.BUT WHEN WE REALIZED WHAT WE HAD, WE KNEW<strong>19</strong>QAT ANY TIME DURING THE DEVELOPMENT OF THE<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>IPHONE, DID -- WERE THERE ANY DOUBTS ABOUT WHETHEROR NOT YOU WERE GOING TO BE SUCCESSFUL WITH THATPRODUCT?A ABSOLUTELY. I'M AWARE THAT STEVE JOBS HIMSELFHAD DOUBTS.WE WERE DOING SOMETHING UNPRECEDENTED.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>12</strong> of 2744941THE WORLD HAD NEVER SEEN ANYTHING LIKE THIS.THERE<strong>23</strong>WAS LEGIONS OF PHONES AVAILABLE.SATISFYING.NONE WERE VERY4AND THIS BROKE NEW GROUND.IT WAS MORE5THAN A PHONE.SMARTPHONES EXISTED, BUT THEY WERE67MORE LIKE TINY LITTLE COMPUTERS.WE CAME UP WITH SOMETHING THAT WAS89BREATHTAKING.Q CAN YOU --IT WAS A REVOLUTION.<strong>10</strong>AAND THE CHALLENGES IN TERMS OF PRODUCING THAT<strong>11</strong>PRODUCT WERE ENORMOUS.<strong>12</strong><strong>13</strong>QCAN YOU GIVE -- I'M SORRY.CAN YOU GIVE US SOME EXAMPLES OF THE<strong>14</strong><strong>15</strong>PRODUCTION PROBLEMS?A PRODUCTION PROBLEMS, WE HAD MANY. PRODUCING<strong>16</strong>THE GLASS WAS VERY CHALLENGING.WE WERE PUTTING<strong>17</strong>GLASS IN CLOSE PROXIMITY TO HARDENED STEEL.IF YOU<strong>18</strong>DROP THIS, YOU DON'T HAVE TO WORRY ABOUT THE GROUND<strong>19</strong>HITTING THE GLASS.YOU HAVE TO WORRY ABOUT THE<strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>BAND OF STEEL SURROUNDING THE GLASS HITTING THEGLASS.SO THERE WAS AN ENORMOUS AMOUNT OF ENERGYPUT INTO THE ENGINEERING OF THAT INTERFACE.SECONDLY, WE WERE PUTTING HOLES IN THE<strong>25</strong>GLASS.I THINK WE -- PEOPLE THOUGHT WE WERE CRAZY.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>13</strong> of 274495<strong>12</strong>ISSUES.BUT WE, WE JUST SOLVED THE ENGINEERINGIT WAS A HUGE, HUGE AMOUNT OF WORK.3THE BAND ITSELF WAS CHALLENGING.WE456789<strong>10</strong><strong>11</strong><strong>12</strong>INSISTED ON THIS HIGH POLISHED STEEL, CONTINUOUSBAND AROUND THE PRODUCT, AND IF WE IGNORE THEANTENNA ISSUES OF THAT GENERATION, WHICH WEREENORMOUS AT THAT POINT IN TIME, AND FOCUS ON THEMANUFACTURING ISSUES ALONE, THERE'S A LONG LIST OFCHALLENGES THERE.IN ORDER TO, TO MAKE IT WORK, WE HAD TOUSE A VERY HIGH, HIGH GRADE OF STEEL BECAUSE WECOULDN'T HAVE IT SORT OF DEFLECTING INTO THE GLASS.<strong>13</strong><strong>14</strong>THAT WAS INCREDIBLY HARD TO POLISH.WAS ONCE YOU GOT THE SHAPE RIGHT.THAT<strong>15</strong><strong>16</strong><strong>17</strong>IT WAS VERY, VERY DIFFICULT TO MACHINE,AND MACHINING THESE VOLUMES WAS UNPRECEDENTED ATTHAT TIME.<strong>18</strong>QWERE ANY OF THE DESIGN DECISIONS THAT YOU MADE<strong>19</strong><strong>20</strong>ABOUT THE IPHONE, WERE THEY MADE IN ORDER TO MAKETHE IPHONE CHEAPER OR EASIER TO MANUFACTURE?2<strong>12</strong>2AQNO.WERE YOU EVER TOLD BY ANYONE -- WERE ANY OF<strong>23</strong><strong>24</strong>THE DESIGN CHOICES THAT YOU MADE, MADE IN ORDER TOMAKE IT WORK BETTER AS A TELEPHONE?<strong>25</strong>ANO.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>14</strong> of 2744961QWERE YOU EVER TOLD BY ANYONE THAT YOU HAD TO<strong>23</strong>4PICK PARTICULAR DESIGNS BECAUSE OF REQUIREMENTSFROM THE COMPONENTS OR THE INTERNAL ELEMENTS OF THEPHONE?56AQNO.HOW -- WHO WAS IN CONTROL OF YOUR DESIGN7PROCESS ULTIMATELY?89AQWE WERE IN CONTROL OF OUR DESIGN PROCESS.IS THERE A REASON WHY YOU DIDN'T PUT THE APPLE<strong>10</strong><strong>11</strong>LOGO ON THE FRONT FACE -- ON THE FRONT FACE OF THEFACE?<strong>12</strong><strong>13</strong>AFIRST OF ALL, IT -- IT DIDN'T LOOK GOOD.AND WE ALSO KNEW FROM OUR EXPERIENCE WITH<strong>14</strong>IPOD, IF YOU MAKE A STARTLINGLY BEAUTIFUL AND<strong>15</strong>ORIGINAL DESIGN, YOU DON'T NEED TO.IT STANDS FOR<strong>16</strong>ITSELF.IT BECOMES A CULTURAL ICON.<strong>17</strong><strong>18</strong>QSIR?WHAT DO YOU MEAN WHEN YOU USE THE WORD "ICON,"<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3A ICON, IT'S A HARD CREDENTIAL, REALLY. I THINKTHAT BECOMES TRUE WITH ENORMOUS SUCCESS.BUT IF YOU SEE SOMETHING ACROSS THE ROOMAND YOU KNOW WHAT IT IS AND YOU CAN SIMPLY DESCRIBEIT, IT'S AN ICON.<strong>24</strong><strong>25</strong>MR. MCELHINNY:JX <strong>10</strong>00 INTO EVIDENCE.YOUR HONOR, I WOULD MOVE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>15</strong> of 2744971MR. VERHOEVEN:NO FURTHER OBJECTION.<strong>23</strong>45678THE COURT: OKAY. IT'S ADMITTED.(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>10</strong>00, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)(PAUSE IN PROCEEDINGS.)BY MR. MCELHINNY:9<strong>10</strong>QSIR, I'VE HANDED YOU THREE EXHIBITS.WOULD YOU LOOK AT THE ONE, PLEASE, THAT<strong>11</strong><strong>12</strong><strong>13</strong>HAS THE NUMBER ON THE BACK JX <strong>10</strong>01.ME WHAT THAT IS, PLEASE?A THIS IS IPHONE 3G.CAN YOU TELL<strong>14</strong><strong>15</strong>INTO EVIDENCE.MR. MCELHINNY: YOUR HONOR, I MOVE <strong>10</strong>0<strong>11</strong>6MR. VERHOEVEN:NO FURTHER OBJECTION.<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2THE COURT: OKAY. THAT'S ADMITTED.(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>10</strong>01, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:<strong>23</strong>QWOULD YOU LOOK, PLEASE, AT THE ONE THAT'S BEEN<strong>24</strong>NUMBERED JX <strong>10</strong>02?<strong>25</strong>AYES.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>16</strong> of 274498<strong>12</strong>3QAWHAT IS THAT PHONE, SIR?I BELIEVE IT'S THE 3GS.MR. MCELHINNY: YOUR HONOR, I'D MOVE <strong>10</strong>0<strong>24</strong>5INTO EVIDENCE.MR. VERHOEVEN:NO FURTHER OBJECTION.6THE COURT:IT'S ADMITTED.789<strong>10</strong><strong>11</strong>(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>10</strong>02, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:<strong>12</strong>QWOULD YOU LOOK AT THE ONE THAT HAS <strong>10</strong>03 ON IT,<strong>13</strong>PLEASE.<strong>14</strong><strong>15</strong>AQYES.AND WHAT IS THAT?<strong>16</strong><strong>17</strong><strong>18</strong>A IPHONE 4.INTO EVIDENCE.MR. MCELHINNY: YOUR HONOR, I'D MOVE <strong>10</strong>03<strong>19</strong>MR. VERHOEVEN:NO FURTHER OBJECTION.<strong>20</strong>THE COURT:IT'S ADMITTED.2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>10</strong>03, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>17</strong> of 274499<strong>12</strong>3QAQSIR, LET'S TALK ABOUT THE IPAD FOR A MOMENT.OKAY.WHAT, IF ANYTHING, DID YOU WANT TO ACHIEVE IN4DESIGNING THE IPAD?5AWE WANTED TO, AGAIN, MAKE A, A BREATHTAKINGLY678SIMPLE, BEAUTIFUL DEVICE, SOMETHING THAT YOU REALLYWANT, AND SOMETHING THAT'S VERY EASILYUNDERSTANDABLE.9QWHAT DOES THAT MEAN TO YOU?<strong>10</strong><strong>11</strong><strong>12</strong>A SOMETHING THAT'S VERY IMMEDIATE. YOU PICK ITUP, YOU USE IT, SOMETHING THAT'S JUST -- IT NEEDSNO EXPLANATION.<strong>13</strong>QDO YOU RECALL APPROXIMATELY HOW LONG THE<strong>14</strong><strong>15</strong><strong>16</strong>DESIGN PROCESS LASTED FOR THE IPAD BEFORE IT WASRELEASED?A IT WAS AN ENORMOUS AMOUNT OF TIME. WE STARTED<strong>17</strong>THE IPAD BEFORE WE STARTED THE IPHONE.THAT'S WHEN<strong>18</strong><strong>19</strong>WE FIRST STARTED ON THE MULTITOUCH TECHNOLOGY ANDPRODUCTS ASSOCIATED.<strong>20</strong>QWOULD YOU LOOK IN YOUR BINDER, PLEASE, AT2<strong>12</strong><strong>22</strong>3<strong>24</strong>EXHIBIT PX <strong>17</strong>1.OH, NEVER MIND.LET ME HAND YOU THIS, WHICH IS PX <strong>17</strong>1(HANDING).<strong>25</strong>AYES.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>18</strong> of 274500<strong>12</strong>QACAN YOU TELL ME WHAT THAT IS, PLEASE?THIS IS, I WOULD THINK, A VERY, VERY EARLY3MODEL OF IPAD.4QAGAIN, WE DON'T HAVE TIME TO PASS IT AROUND,567BUT CAN YOU HOLD IT UP SO THAT PEOPLE CAN SEE IT?CAN SEE IT?CAN YOU HOLD THE BACK UP SO THAT PEOPLE89A(INDICATING.)MR. VERHOEVEN: EXCUSE ME, COUNSEL. I<strong>10</strong><strong>11</strong>DON'T THINK YOU SHOWED THAT TO ME PREVIOUSLY, IFYOU DON'T MIND.<strong>12</strong>MR. MCELHINNY:SORRY.<strong>13</strong>(PAUSE IN PROCEEDINGS.)<strong>14</strong><strong>15</strong>BY MR. MCELHINNY:MR. VERHOEVEN:THANK YOU.<strong>16</strong>QWAS THE DESIGN GROUP FAVORABLY IMPRESSED WITH<strong>17</strong>THIS DESIGN, SIR?<strong>18</strong>AI DON'T RECALL US LOOKING AT IT FOR VERY LONG.<strong>19</strong><strong>20</strong><strong>21</strong>MR. MCELHINNY:PX <strong>17</strong>1 INTO EVIDENCE.MR. VERHOEVEN:YOUR HONOR, I WOULD MOVENO FURTHER OBJECTION.<strong>22</strong>THE COURT:THAT'S ADMITTED.<strong>23</strong><strong>24</strong><strong>25</strong>(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>17</strong>1, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTO


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>19</strong> of 27450<strong>11</strong>2EVIDENCE.)THE COURT:WHY DON'T WE TAKE A BREAK AT3ABOUT 3:30, SO ABOUT FIVE OR TEN MINUTES.4MR. MCELHINNY:PERFECT, YOUR HONOR.5THE COURT:AND IF FOLKS NEED678CAFFEINATION, THERE ARE DRINKS IN THE FRIDGE IN THEJURY ROOM, AND YOU CAN GO TO THE BATHROOM.BY MR. MCELHINNY:9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>QAQIT?AQAQAWHAT IS PX <strong>17</strong>0, SIR?THIS IS A MODEL WE BUILT FOR IPAD.AGAIN, CAN YOU HOLD IT UP SO THE JURY CAN SEE(INDICATING.)AND WHAT DOES IT SAY ON THE BACK?IPOD.AND WHY DOES IT SAY IPOD, SIR?I'M ASSUMING SIMILARLY TO THE DISCUSSION ABOUT<strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2THE PHONE, WE EITHER HAD NOT COINED THE TERM YETOR -- ACTUALLY, IT'S HARD TO BELIEVE WE WERECONSIDERING THIS IDENTITY, BUT MY STRONG SUSPICIONIS THAT WE WERE NOT AWARE OF THE NAME AND WE NEEDEDTO REPRESENT SOMETHING GRAPHICALLY.<strong>23</strong><strong>24</strong><strong>25</strong>QAQDOES APPLE HAVE A THING ABOUT SECRECY?YES.OH, OKAY.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>20</strong> of 274502<strong>12</strong>LET ME SHOW YOU JX <strong>10</strong>04.YOUR HONOR, I WOULD MOVE PX <strong>17</strong>0.3MR. VERHOEVEN:NO FURTHER OBJECTION.45THE COURT: ALL RIGHT. THAT'S ADMITTED.THAT'S <strong>17</strong>0, IS THAT RIGHT?6MR. MCELHINNY:YES, YOUR HONOR.7THE COURT:OKAY.89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>17</strong>0, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:Q LET ME SHOW YOU PX <strong>10</strong>04.WHAT IS THAT, MR. STRINGER?<strong>15</strong><strong>16</strong>AQTHIS IS THE IPAD.HOW DID YOUR GROUP SELECT THE FINAL DESIGN FOR<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>THE IPAD?A WE -- WE HAD TRIED SO MANY THINGS. IT WAS ALONG PROJECT AND IT TRACKED THE COURSE OF EVENTS OFIPHONE.DURING THE DESIGN OF IPHONE, AS WE WENTTHROUGH VARIOUS FORM FACTORS, WE WOULD MODEL IPADSIN SIMILAR SORT OF FAMILY APPEARANCES.YOU SEE, THIS IS KIND OF THE EXTRUDED<strong>25</strong>FORM.WE DID THAT, I'M QUITE CONFIDENT, AT THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page2<strong>21</strong> of 274503<strong>12</strong>3SAME TIME THAT THE PHONE WAS GOING THROUGH ITSEXTRUDED PHASE.Q I'M SORRY. WHEN YOU SAID "THE EXTRUDED FORM,"45YOU'RE HOLDING UP PX <strong>17</strong>0?A EXCUSE ME. YES.IS THAT CORRECT?67QAOKAY.SO, YES, WE DID THIS WHILE WE WERE DOING THE89<strong>10</strong><strong>11</strong>EXTRUDED PHONE.THERE WERE OTHER MANIFESTATIONS OF THISDESIGN ALSO.BUT AT THE END OF THE DAY, WE REALIZED IT<strong>12</strong>NEEDED TO BE ITS OWN SELF.WE CAN'T COPY<strong>13</strong>OURSELVES.WE WANTED A UNIQUE FORM OF THIS DEVICE.<strong>14</strong><strong>15</strong>IT DESERVED ITS OWN IDENTITY.AND AS WE CHOSE THIS, WE LIKED THE<strong>16</strong>DESIGNS.IT CAPTIVATED ALL OF THE FEATURES ON THIS<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2PERIMETER, WHICH LEFT THE REAR SURFACE ENTIRELYCLEAN.SO AS I WAS EXPLAINING EARLIER WITH THESIMPLIFICATION, IT WAS A VERY ANONYMOUS OBJECT, NOTPLAYING ALONG WITH THE LINES OF CONSUMERELECTRONICS AT ALL.<strong>23</strong>IT FELT LIKE AN ENTIRELY NEW THING.IT<strong>24</strong><strong>25</strong>DIDN'T FEEL LIKE A DEVICE.OBJECT.IT FELT LIKE A NEW


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>22</strong>2 of 2745041QDID YOU PICK THE DESIGN FOR FUNCTIONAL REASONS2BECAUSE YOU THOUGHT IT WOULD WORK BETTER AS A TAB?3ANO.456MR. MCELHINNY:<strong>10</strong>04 INTO EVIDENCE.MR. VERHOEVEN:YOUR HONOR, I'D MOVE JXNO OBJECTION.7THE COURT:THAT'S ADMITTED.89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>10</strong>04, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)BY MR. MCELHINNY:Q SIR, I'M HANDING YOU EXHIBIT JX <strong>10</strong>05(HANDING).LET ME CLEAN HOUSE HERE.WHAT IS JX <strong>10</strong>05?<strong>17</strong>ATHIS IS THE SECOND GENERATION OF IPAD.<strong>18</strong>MR. MCELHINNY:YOUR HONOR, I MOVE JX<strong>19</strong><strong>10</strong>05.<strong>20</strong>MR. VERHOEVEN:NO OBJECTION.<strong>21</strong>THE COURT:THAT'S ADMITTED.<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>(WHEREUPON, PLAINTIFF'S EXHIBIT NUMBER<strong>10</strong>05, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>22</strong>3 of 2745051BY MR. MCELHINNY:2QAGAIN, WERE THERE PARTICULAR ENGINEERING3456789<strong>10</strong><strong>11</strong><strong>12</strong>CHALLENGES INVOLVED IN THE CONSTRUCTION OF THEIPAD 2?A OF COURSE. THERE WERE MANY. ONE AREA THATTOOK US A HUGE AMOUNT OF EFFORT IN THE FACTORIESWAS GETTING THE GAPS, OR THE REVEALS, TO BE ASTIGHT AS THEY ARE.IF YOU LOOK AROUND THE PERIMETER OF THEPRODUCT, YOU'LL SEE WHERE THE GLASS MEETS THEHOUSING, WE WANTED TO JUST REDUCE THAT AND MAKE ITSEEM LIKE IT WAS SEALED TIGHT.<strong>13</strong>QWHERE THE GLASS MEETS THE HOUSING, IS THAT<strong>14</strong>WHAT YOU'RE CALLING A GAP OR A REVEAL?<strong>15</strong><strong>16</strong>AQYES.OKAY.<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>YOUR HONOR, I WOULD MOVE --OH, WAS THE DESIGN OF THE IPAD 2 DRIVENIN ANY WAY TO MAKE IT CHEAPER OR EASIER TOMANUFACTURE?2<strong>12</strong><strong>22</strong>3AQNO, ABSOLUTELY NOT.THANK YOU.MR. STRINGER, WHERE WERE YOU PHYSICALLY<strong>24</strong><strong>25</strong>ON JANUARY 7TH WHEN THE ORIGINAL IPHONE WASRELEASED?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>22</strong>4 of 2745061ATHE ENTIRE DESIGN TEAM, OR AT LEAST A<strong>23</strong>SUBSTANTIAL PORTION, THOSE THAT COULD BE THERE,WERE AT THE APPLE STORE IN SAN FRANCISCO.4QAND WHY WERE YOU THERE?5A WE WERE EXCITED. WE HAD SOMETHING NEW. THERE6WAS AN INCREDIBLE BUZZ.PEOPLE WERE ANTICIPATING78SOMETHING, I THINK, STARTING WITH THE SEQUENCE OFEVENTS.9BUT WE ANNOUNCED IT.PEOPLE KNEW THAT<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>THERE WAS SOMETHING COMING THAT THEY WANTED.AND THERE WAS AN ENORMOUS CROWD OUTSIDE.WE WANTED TO FEEL THAT ENTHUSIASM AND SEE PEOPLE,SEE THEIR EYES WHEN THEY GET THESE NEW PRODUCTS,THE FIRST PEOPLE TO GET THEM.<strong>15</strong>QAND WHAT DID YOU OBSERVE WHEN THE DOORS<strong>16</strong><strong>17</strong>OPENED, SIR?A MAYHEM. IT WAS LIKE A CARNIVAL.<strong>18</strong>QAND WHAT WAS YOUR REACTION TO THAT?<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3A OVERWHELMED. WE WERE OBVIOUSLY VERY, VERYPROUD. WE'D WORKED REALLY HARD. IT WAS -- THEREWAS AN ENORMOUS NUMBER OF PEOPLE THAT PUT INPERSONAL SACRIFICE AND IT WAS PAYING OFF IN SPADES.IT WAS A BEAUTIFUL DAY.<strong>24</strong><strong>25</strong>TIME, YOUR HONOR?MR. MCELHINNY:WOULD THIS BE A GOOD


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>22</strong>5 of 274507<strong>12</strong>34THE COURT: THAT'S FINE. IT'S 3:29.JUST A TEN-MINUTE BREAK, SEVENTH INNINGSTRETCH SO PEOPLE CAN STAND UP AND USE THE RESTROOM.5OKAY.THANK YOU.67(WHEREUPON, A RECESS WAS TAKEN.)THE COURT: ALL RIGHT. THE TIME IS NOW83:43.9<strong>10</strong>PLEASE GO AHEAD.MR. MCELHINNY:THANK YOU, YOUR HONOR.<strong>11</strong><strong>12</strong>JUMP ALL OVER YOU.BOY, YOU TAKE A BREAK AND THE NITPICKERS<strong>13</strong>QLET ME GO BACK TO SOMETHING TO MAKE SURE WE'VE<strong>14</strong><strong>15</strong>GOT IT RIGHT IN THE RECORD.PLEASE, AT JX <strong>10</strong>43.IF YOU WOULD LOOK,<strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>AQAQYES.THIS IS THE '677 PATENT?THAT'S RIGHT.I ASKED YOU WHICH IPHONES INCORPORATED THIS<strong>20</strong>DESIGN, AND WHAT WAS YOUR ANSWER, SIR?2<strong>12</strong><strong>22</strong>3AQAI BELIEVE MY ANSWER WAS ALL IPHONES.DID YOU SAY TODAY OR TO DATE?TO DATE.<strong>24</strong><strong>25</strong>Q TO DATE. THANK YOU.AND THEN MY MISTAKE.WHEN YOU WENT TO


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>22</strong>6 of 274508<strong>12</strong>THE OPENING OF THE ORIGINAL IPHONE, WAS THAT IN THESUMMER OF <strong>20</strong>07?3AI DON'T RECALL THAT.456Q OKAY. HAS THE APPLE -- HAS THE DESIGN OF THEIPHONE RECEIVED ANY PROFESSIONAL AWARDS FOR DESIGN?A IT'S RECEIVED MANY. AWARDS ARE NOT OUR7MOTIVATION.IT'S NOT WHY WE GET UP IN THE MORNING.89<strong>10</strong><strong>11</strong>BUT IT'S CERTAINLY SOMETHING WE DON'T MIND.THE ONLY ONE THAT REALLY WAS OF ANY REALIMPORTANCE TO MYSELF IS THE DNAD, AND WE RECEIVED AGOLD PENCIL FOR THAT.<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>QAQAWHAT IS DNAD?DESIGNERS AND ART DIRECTORS.AND WHY IS THAT SIGNIFICANT TO YOU, SIR?WE JUST HAVE A HIGH REGARD FOR THE JURY<strong>16</strong>SELECTION PROCESS FOR THAT.WE HAVE A PEER JUDGING<strong>17</strong>COMMITTEE AND IT'S A VERY CREDIBLE AWARD.<strong>18</strong>QDO YOU KNOW WHETHER OR NOT YOUR DESIGNS FOR<strong>19</strong><strong>20</strong>2<strong>12</strong>2YOUR PRODUCTS HAVE BEEN MADE PARTS OF DISPLAYS INMUSEUMS?A YEAH. I'VE SEEN OUR PRODUCTS AT S.F. MOMA;I'VE SEEN THEM AT THE SMITHSONIAN IN WASHINGTON.<strong>23</strong>I KNOW THERE'S NUMEROUS OTHERS.I DON'T<strong>24</strong><strong>25</strong>SEEK THEM OUT, BUT IT'S FLATTERING TO KNOW THATTHEY'RE THERE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>22</strong>7 of 2745091QHAS YOUR DESIGN GROUP RECEIVED AWARDS FOR THE2DESIGN OF THE IPAD?3AYES, AGAIN, IT'S RECEIVED THE DNAD, AMONGST4OTHERS.5QSIR, HAVE YOU EVER BECOME AWARE THAT OTHER678PHONE MAKERS STARTED USING DESIGNS THAT WERESIMILAR TO YOURS?MR. VERHOEVEN: OBJECTION. LEADING.9<strong>10</strong>THE COURT:BY MR. MCELHINNY:SUSTAINED.<strong>11</strong>QSIR, TO YOUR KNOWLEDGE, DO YOU UNDERSTAND<strong>12</strong><strong>13</strong>WHETHER OR NOT OTHER PHONE MAKERS, AFTER THE IPHONEWAS ISSUED, STARTED TO USE THAT DESIGN?<strong>14</strong>MR. VERHOEVEN:OBJECTION.<strong>15</strong>THE COURT:WHAT'S THE BASIS?<strong>16</strong>MR. VERHOEVEN:IMPROPER OPINION<strong>17</strong>TESTIMONY FROM A PERCIPIENT WITNESS, YOUR HONOR.<strong>18</strong><strong>19</strong><strong>20</strong>THE COURT:GO AHEAD.BY MR. MCELHINNY:OVERRULED.2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>QAQYOU.DO YOU HAVE THE QUESTION IN MIND?COULD YOU REPEAT THE QUESTION?I CAN'T, BUT THE -- WELL, I'LL GIVE IT BACK TOAFTER THE IPHONE CAME OUT, DID YOU EVER


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>22</strong>8 of 2745<strong>10</strong><strong>12</strong>345COME TO A DETERMINATION, IN YOUR OWN HEAD, ABOUTWHETHER OR NOT OTHER COMPETITORS WERE USING YOURDESIGNS?A YES. WE'VE BEEN RIPPED OFF. IT'S PLAIN TOSEE.678QAQBY WHOM, SIR?SAMSUNG IN PARTICULAR.AND WHAT IS YOUR REACTION TO THAT AS AN9<strong>10</strong><strong>11</strong>ARTIST?A IT'S OFFENSIVE. AS I WAS EXPLAINING, IT'S AHUGE LEAP OF IMAGINATION TO COME UP WITH SOMETHING<strong>12</strong>ENTIRELY NEW.THAT'S SOMETHING THAT WE DID.<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>IT'S A PROCESS BY WHICH YOU HAVE TODISMISS EVERYTHING YOU KNOW, TRY TO FORGETEVERYTHING YOU KNOW, WHICH MAKES IT VERY DIFFICULT,BECAUSE IF YOU PAY ATTENTION TO THE COMPETITION,YOU END UP FOLLOWING.<strong>18</strong>AND THAT'S NOT WHAT WE DO.WE WANTED TO<strong>19</strong>CREATE ORIGINALITY.IT'S A VERY DIFFICULT PROCESS.<strong>20</strong>2<strong>12</strong>2IT TAKES A HUGE AMOUNT OF TIME AND RESOURCES ANDCONVICTION TO DO SO.SO WE -- WE WERE OFFENDED.<strong>23</strong><strong>24</strong>TIME, YOUR HONOR.MR. MCELHINNY:NOTHING FURTHER AT THIS<strong>25</strong>THE COURT: ALL RIGHT. IT'S NOW 3:48.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>22</strong>9 of 2745<strong>11</strong><strong>12</strong>CROSS-EXAMINATION, PLEASE.(PAUSE IN PROCEEDINGS.)3MR. VERHOEVEN:ONE SECOND, YOUR HONOR,4AS I GET ORGANIZED IF THAT'S OKAY.5THE COURT:ALL RIGHT.6(PAUSE IN PROCEEDINGS.)7MR. VERHOEVEN:CAN I HAVE JUST ONE89<strong>10</strong>SECOND, YOUR HONOR, AND I'LL BE READY.DEFENSE COUNSEL.)(DISCUSSION OFF THE RECORD BETWEEN<strong>11</strong><strong>12</strong>MAY I PROCEED?MR. VERHOEVEN:THANK YOU, YOUR HONOR.<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>THE COURT: PLEASE. IT'S 3:49.GO AHEAD.CROSS-EXAMINATIONBY MR. VERHOEVEN:<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>QAQGOOD AFTERNOON, MR. STRINGER.GOOD AFTERNOON.GOOD TO SEE YOU AGAIN.I'D LIKE TO START BY PUTTING UP THE '0872<strong>12</strong><strong>22</strong>3PATENT, WHICH IS JX <strong>10</strong>41.CAN WE HAND OUT THE CROSS BINDER?MAY I APPROACH, YOUR HONOR?<strong>24</strong>THE COURT:PLEASE, GO AHEAD.<strong>25</strong>MR. VERHOEVEN:THIS IS OUR EXHIBITS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>0 of 2745<strong>12</strong>1(HANDING).2QIF WE COULD GO TO THE NEXT PAGE AND3HIGHLIGHT -- NO, NO, NO.PLEASE GO BACK TO THE45PAGE, THE FRONT PAGE. GO TO THE NEXT PAGE. KEEPGOING. ONE MORE. ONE MORE.6ALL RIGHT.YOU TESTIFIED ON DIRECT ABOUT7THE '087 DESIGN PATENT, SIR; CORRECT?89AQYES.AND YOU ARE ONE OF THE INVENTORS LISTED ON<strong>10</strong>THAT PATENT; CORRECT?<strong>11</strong><strong>12</strong>AQYES.AND THE '087 DESIGN PATENT IS EMBODIED BY THE<strong>13</strong>INITIAL IPHONE; IS THAT RIGHT?<strong>14</strong>AYES.<strong>15</strong><strong>16</strong><strong>17</strong>Q OKAY. AND DO YOU SEE HERE ON FIGURE 3 -- I'MPOINTING ON THE BIG SCREEN IF YOU WANT TO LOOK ATMY POINTER. LOOK AT FIGURE 3.<strong>18</strong><strong>19</strong>AQYES.THAT'S THE FRONT FACE OF THE DESIGN; IS THAT<strong>20</strong>CORRECT?2<strong>12</strong>2AQTHAT IS CORRECT.AND I WANT TO MAKE SURE I GET THE RIGHT<strong>23</strong><strong>24</strong>FIGURE. IT'S FIGURE <strong>11</strong>, PLEASE, ON PAGE 433.THIS IS ANOTHER DEPICTION, BUT THIS ONE<strong>25</strong>DOESN'T CLAIM THE CIRCULAR HOME BUTTON.DO YOU SEE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>1 of 2745<strong>13</strong><strong>12</strong>3THAT?AQYES.DO YOU UNDERSTAND THAT THE LINES HERE MEANS4IT'S NOT BEING CLAIMED?56AQTHAT'S CORRECT.AND THEN FIGURE <strong>15</strong> AND <strong>16</strong> ARE SIDE VIEWS OF7THAT SAME DESIGN PATENT; IS THAT RIGHT?8AYES.9<strong>10</strong>Q OKAY. NOW I'M GOING TO ASK YOU A FEWQUESTIONS ABOUT THE DESIGN ELEMENTS WITH RESPECT TO<strong>11</strong>THE '087 PATENT.OKAY?<strong>12</strong><strong>13</strong><strong>14</strong>IN YOUR VIEW, ONE IMPORTANT DESIGN ASPECTOF THE '087 PATENT, AND THE INITIAL IPHONE, WASTHAT IT HAD FOUR EVENLY RADIUS CORNERS; CORRECT?<strong>15</strong><strong>16</strong>AQYES.AND THAT'S DEPICTED RIGHT HERE ON EACH OF<strong>17</strong>THESE CORNERS IN FIGURE <strong>11</strong>; CORRECT?<strong>18</strong><strong>19</strong>AQYES.ANOTHER IMPORTANT DESIGN FEATURE WITH RESPECT<strong>20</strong><strong>21</strong>TO THE INITIAL IPHONE AND THE '087 PATENT WAS THATIT HAD THIS CONTINUOUS RIM, OR BEZEL I THINK IS THE<strong>22</strong>WORD YOU USED.IS THAT RIGHT?<strong>23</strong><strong>24</strong>AQYES.AND YOU AGREE WITH ME, THAT WAS AN IMPORTANT<strong>25</strong>ASPECT OF THIS DESIGN; RIGHT?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>2 of 2745<strong>14</strong><strong>12</strong>AQYES.AND THE -- IT WAS IMPORTANT THAT THE BEZEL GO34CONTINUOUSLY AND UNIFORMLY AROUND THE RIM OF THEPHONE; RIGHT?56AQYES.AND IT WAS ALSO IMPORTANT THAT THE BEZEL BE OF7UNIFORM THICKNESS; CORRECT?89AQYES.ANOTHER DESIGN ASPECT -- OR AN ASPECT OF THE<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>DESIGN IN THE '087 PATENT THAT WAS IMPORTANT TO YOUAND YOUR TEAM AS DESIGNERS WAS THAT THE FRONTSURFACE, FOR EXAMPLE, IF YOU LOOK AT FIGURE <strong>16</strong> ORFIGURE <strong>15</strong>, YOU CAN SEE IT, THE FRONT SURFACE WAS<strong>14</strong><strong>15</strong>COMPLETELY FLAT ALL THE WAY ACROSS THE FRONT.WAS AN IMPORTANT DESIGN ELEMENT; RIGHT?THAT<strong>16</strong><strong>17</strong>AQYES.IN FACT, I BELIEVE YOU TESTIFIED TO THIS, BUT<strong>18</strong><strong>19</strong>ISN'T IT TRUE THAT THE DESIGN HERE INTENTIONALLYWAS THAT THE BEZEL, OR THIS RIM, WAS INTENTIONALLY<strong>20</strong><strong>21</strong>DESIGNED TO BE NOMINALLY FLUSH WITH THE GLASS?THAT RIGHT?IS<strong>22</strong><strong>23</strong>AQYES.AND YOU COULD HAVE DESIGNED A PHONE WHERE THE<strong>24</strong><strong>25</strong>BEZEL PROTRUDED BEYOND THE GLASS, BUT YOUINTENTIONALLY CHOSE NOT TO DO THAT; RIGHT?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>3 of 2745<strong>15</strong><strong>12</strong>AQYES.EVEN THOUGH IT WAS MORE EXPENSIVE TO DO IT34567THAT WAY; RIGHT?LET ME ASK YOU, WOULD YOU -- WOULD ITHAVE BEEN MORE EXPENSIVE -- WOULD IT HAVE BEEN LESSEXPENSIVE TO DO A BEZEL THAT PROTRUDED BEYOND THEGLASS?8ATHAT'S -- I DON'T UNDERSTAND HOW YOU CAN9DETERMINE THE COST ASSOCIATED WITH THAT DETAIL.<strong>10</strong>QYOU DON'T UNDERSTAND HOW YOU COULD EXAMINE THE<strong>11</strong>COSTS?YOU REMEMBER ON DIRECT YOU TESTIFIED ABOUT<strong>12</strong>HOW CERTAIN DESIGN ASPECTS COST MORE? COULD YOU --<strong>13</strong>ACOULD YOU PLEASE REPEAT YOUR QUESTION?<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>Q SURE. SO ONE OF THE THINGS THAT WAS IMPORTANTABOUT THIS DESIGN PATENT, CORRECT ME IF I'M WRONG,WAS THAT YOU WANTED TO HAVE COMPLETELY FLAT, ALLTHE WAY ACROSS THE FRONT SURFACE, AND THE BEZEL BEFLUSH WITH THE GLASS FRONT SURFACE, WOULDN'T<strong>19</strong>PROTRUDE ABOVE IT.FAIR?<strong>20</strong>2<strong>12</strong><strong>22</strong>3AQAQTHAT'S CORRECT.AND THAT WAS IMPORTANT TO YOUR DESIGN?YES.SOMETHING THAT DISTINGUISHED IT FROM OTHER<strong>24</strong>DESIGNS PREVIOUSLY; RIGHT?<strong>25</strong>ATHIS -- THAT WAS OUR DESIGN.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>4 of 2745<strong>16</strong><strong>12</strong>Q OKAY. AND DOING THAT ACTUALLY WAS MOREEXPENSIVE, WASN'T IT?3AIT CREATED ISSUES WITH -- IN TERMS OF456ENGINEERING.BUT I CANNOT SAY IT WAS MORE EXPENSIVE.IT WAS MORE DIFFICULT.7QWOULD YOU SAY THAT IT'S FAIR TO SAY THAT89<strong>10</strong><strong>11</strong>POSITIONING THE GLASS FLUSH WITH THE SURROUNDINGBEZEL PRESENTED MANUFACTURING DIFFICULTIES DUE TOTHE FRAGILE MATERIAL THAT YOU DECIDED TO USE,NAMELY, THE GLASS?<strong>12</strong><strong>13</strong>AQNOT MANUFACTURING DETAILS.WELL, DO YOU REMEMBER YOU SUBMITTED A WITNESS<strong>14</strong><strong>15</strong>STATEMENT EARLIER WITH RESPECT TO THE INITIALIPHONE?<strong>16</strong><strong>17</strong><strong>18</strong>AQYES.CAN WE LOOK AT -- IS THAT IN THE BINDER?DO YOU REMEMBER IN AN ITC CASE ON THE<strong>19</strong><strong>20</strong>'796 YOU SUBMITTED A WITNESS STATEMENT WITH RESPECTTO THE INITIAL IPHONE?<strong>21</strong>AYES, I DO.<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>Q OKAY. AND CAN WE --MR. MCELHINNY: DO YOU HAVE A COPY? OH,OKAY.MR. VERHOEVEN: CAN WE PUT UP --


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>5 of 2745<strong>17</strong>1QYOU WERE AT -- THE WITNESS STATEMENT HAD<strong>23</strong>QUESTIONS AND ANSWERS IN WRITTEN FORM.DO YOU REMEMBER THAT?4567AQAQYES.AND YOU SIGNED IT; RIGHT?YES.YOU SWORE THAT WHAT WAS IN THERE WAS TRUE AND8CORRECT?9AYES.<strong>10</strong><strong>11</strong>Q OKAY. I'D LIKE TO PUT UP QUESTION 76 IN ANDYOUR ANSWER FROM THAT WITNESS STATEMENT.<strong>12</strong>THE COURT:IS THIS AN EXHIBIT?<strong>13</strong>MR. VERHOEVEN:THIS WAS DESIGNATED, YOUR<strong>14</strong>HONOR.<strong>15</strong>MR. MCELHINNY:IT'S NOT AN EXHIBIT<strong>16</strong>THAT'S BEING USED FOR IMPEACHMENT.I THOUGHT<strong>17</strong><strong>18</strong><strong>19</strong>MR. VERHOEVEN JUST ESTABLISHED THAT RULE.BINDER?THE COURT: OKAY. SO IT'S NOT IN THIS<strong>20</strong>MR. MCELHINNY:IT'S NOT, YOUR HONOR.<strong>21</strong>THE COURT:OKAY.<strong>22</strong><strong>23</strong>MR. MCELHINNY:THAT REASON, YOUR HONOR.AND WE OBJECT TO IT FORIT VIOLATES THE RULES.<strong>24</strong>THE COURT:WE'LL WORK THIS OUT LATER.<strong>25</strong>OVERRULED.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>6 of 2745<strong>18</strong><strong>12</strong>GO AHEAD.MR. VERHOEVEN:THANK YOU, YOUR HONOR.34Q DO YOU SEE YOU WERE ASKED, "QUESTION: DID YOUFACE MANUFACTURING DIFFICULTIES IN DESIGNING THE56ORIGINAL IPHONE?EXAMPLES?"CAN YOU PLEASE PROVIDE SOME7AND YOU PROVIDED AN ANSWER?89AQYES.AND IT'S A MULTI-PART ANSWER AND I'M JUST<strong>10</strong><strong>11</strong><strong>12</strong>GOING TO DIRECT YOUR ATTENTION TO THE FOURTH PARTOF YOUR ANSWER WHERE IT SAYS FOURTH HERE.DO YOU SEE THAT, SIR?<strong>13</strong>AYES.<strong>14</strong><strong>15</strong>Q I'LL READ IT INTO THE RECORD. "FOURTH, WEPOSITIONED THE GLASS TO BE FLUSH WITH THE<strong>16</strong>SURROUNDING BEZEL.EACH OF THESE DESIGN CHOICES<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>PRESENTED MANUFACTURING DIFFICULTIES DUE TO THEFRAGILE NATURE OF THE MATERIAL THAT WE HAD DECIDEDTO USE, NAMELY, GLASS."DO YOU SEE THAT?2<strong>12</strong><strong>22</strong>3AQAYES.AND THAT'S AN ACCURATE STATEMENT; RIGHT?YES.<strong>24</strong><strong>25</strong>Q OKAY. SO YOU WOULD AGREE WITH ME THATPOSITION -- CAN WE GO BACK TO THE '087 FIGURES WE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>7 of 2745<strong>19</strong><strong>12</strong>345WERE LOOKING AT, PLEASE.AND AGAIN, LOOKING AT FIGURE <strong>16</strong> AND <strong>15</strong>,THE SIDE VIEWS, POSITIONING -- AN IMPORTANT DESIGNELEMENT HERE WAS POSITIONING THE GLASS FLUSH WITHTHE BEZEL; RIGHT?67AQYES.EVEN THOUGH THAT MIGHT PRESENT SOME8MANUFACTURING DIFFICULTIES; CORRECT?9AI AGREE.<strong>10</strong>Q OKAY. NOW, LET'S TURN TO THE FRONT FACE --<strong>11</strong>ACTUALLY, CAN WE GO BACK A PAGE, PLEASE.ONE MORE.<strong>12</strong>LET'S GO TO THE '677 PATENT, WHICH SHOULD<strong>13</strong>BE IN YOUR BINDER.I'M SORRY, '678.<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>I APOLOGIZE, YOUR HONOR.(PAUSE IN PROCEEDINGS.)MR. VERHOEVEN: HERE IT IS. IT'S IN YOURBINDER AT <strong>10</strong>43.<strong>18</strong><strong>19</strong>MR. MCELHINNY:MR. VERHOEVEN:WHAT EXHIBIT ARE YOU ON?IT'S JOINT TRIAL EXHIBIT<strong>20</strong><strong>10</strong>43. AND LET'S GO TO -- A PAGE INTO THE FIGURE.<strong>21</strong>QTHIS IS ANOTHER DESIGN PATENT THAT YOU<strong>22</strong>TESTIFIED ABOUT ON DIRECT.DO YOU REMEMBER?<strong>23</strong><strong>24</strong>AQYES.AND THIS IS ALSO A DESIGN PATENT THAT<strong>25</strong>CORRESPONDS TO THE INITIAL IPHONE; IS THAT RIGHT?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>8 of 2745<strong>20</strong><strong>12</strong>AQYES.AND DO YOU SEE THERE'S THIS ELEMENT UP HERE,3I'M CIRCLING IT AT THE TOP OF THE PHONE THERE?4567AQAQYES.CAN YOU DESCRIBE FOR THE JURY WHAT THAT IS?THAT IS THE RECEIVER DETAIL.IS THAT THE LOZENGE SHAPE DESIGN ELEMENT ON8THE PHONE?9<strong>10</strong>AQYES, THAT'S THE OPENING FOR THE RECEIVER.AND THAT'S ANOTHER DESIGN ELEMENT IN THE<strong>11</strong>MINIMALIST DESIGN FOR THE INITIAL IPHONE; CORRECT?<strong>12</strong><strong>13</strong>AQCORRECT.AND IT WAS IMPORTANT FOR YOUR DESIGN TEAM,<strong>14</strong><strong>15</strong>WITH RESPECT TO THAT DESIGN ELEMENT, TO MAKE SUREIT WAS CENTERED HORIZONTALLY; IS THAT CORRECT?<strong>16</strong>ACAN YOU BE MORE SPECIFIC OF WHAT YOU MEAN BY<strong>17</strong><strong>18</strong><strong>19</strong>"CENTERED HORIZONTALLY"?Q SURE. SO IF THIS IS HORIZONTAL FROM THEBOTTOM TO THE TOP OF THE PHONE, DO YOU FOLLOW ME?<strong>20</strong>ATHAT IS VERTICAL TO ME, BUT, YES, IT'S2<strong>12</strong>2CENTERED ON THAT AXIS.Q OKAY. LET'S SAY CENTERED VERTICALLY THEN.<strong>23</strong><strong>24</strong>AQYES.CAN I ASK THE QUESTION ONE MORE TIME FOR THE<strong>25</strong>RECORD?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>23</strong>9 of 27452<strong>11</strong>2AQPLEASE DO.IT WAS IMPORTANT TO YOU, AS THE DESIGN TEAM,34THAT THAT LOZENGE SHAPED DESIGN ELEMENT BE CENTEREDVERTICALLY ON THE PHONE; RIGHT?56AQYES.AND THAT -- AND THAT'S BETWEEN THE TOP OF THE7DISPLAY ELEMENT, WHICH WE SEE RIGHT HERE, AND THE8TOP OF THE PHONE?IS THAT CORRECT?9ACENTERED THAT WAY ALSO, YES.<strong>10</strong>Q OKAY. SO IT'S CENTERED IN BOTH WAYS?<strong>11</strong>AYES.<strong>12</strong><strong>13</strong>Q OKAY. AND THAT WAS AN IMPORTANT DESIGNELEMENT FOR THE INITIAL IPHONE; CORRECT?<strong>14</strong>AYES.<strong>15</strong><strong>16</strong>Q OKAY. IT WAS ALSO IMPORTANT TO YOU AND THEDESIGN TEAM OF THE INITIAL IPHONE THAT THE DESIGN<strong>17</strong>BE MINIMALISTCI.FAIR?<strong>18</strong>ATHAT'S NOT THE WORD THAT I WOULD USE.<strong>19</strong><strong>20</strong>Q NOT HAVE A LOT OF BUTTONS ON IT? NOT HAVE ALOT OF ORNAMENTATION ON IT?2<strong>12</strong><strong>22</strong>3AQTO BE SIMPLE.TO BE SIMPLE.IN FACT, YOU WANTED TO CREATE A PRODUCT<strong>24</strong>THAT EMBODIED THE SIMPLEST OF ICONS, AND ONE KEY<strong>25</strong>IMAGE WAS THAT OF A DARK, OILY POND.IS THAT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>0 of 27452<strong>21</strong>RIGHT?<strong>23</strong>AQYES.THAT WAS YOUR DESIGN GOAL; RIGHT?4A THAT WAS ONE --5678QAYES.QGO AHEAD.THAT WAS ONE DESCRIPTION OF A DESIGN GOAL,YOU DIDN'T WANT TO PUT MULTIPLE BUTTONS ON THE9FACE OF THE PHONE; CORRECT?<strong>10</strong><strong>11</strong><strong>12</strong>AQACORRECT.YOU WANTED IT TO BE AS SIMPLE AS POSSIBLE?YES.<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>Q ALL RIGHT. LET'S TURN TO THE '889 DESIGNPATENT, WHICH YOU'RE ALSO LISTED AS AN INVENTOR ON.THIS IS JX <strong>10</strong>40 IN YOUR WITNESS BINDER IFYOU'D LIKE.AND IF WE COULD GO TO PAGE <strong>14</strong>6 OF JX<strong>10</strong>40.JUST FOR THE RECORD, YOU'RE AN INVENTORON THE '889 DESIGN PATENT; CORRECT?2<strong>12</strong><strong>22</strong>3<strong>24</strong>AQAQYES.AND YOU'RE FAMILIAR WITH THIS DESIGN PATENT?YES.NOW, WITH RESPECT TO THE '889 DESIGN PATENT,<strong>25</strong>ISN'T IT CORRECT THAT THE DESIGN TEAMS' OBJECTIVES


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>1 of 2745<strong>23</strong><strong>12</strong>3WERE TO REDUCE THE PRODUCT TO WHAT WAS ESSENTIALLYA SINGLE, SEAMLESS VESSEL, WHICH WAS THE REARHOUSING?45AQTHAT WAS THE INSPIRATION OF THIS DESIGN, YES.AND ANOTHER IMPORTANT DESIGN GOAL WAS TO HAVE6789JUST ONE GAP IN THE PRODUCT BETWEEN THE BACKHOUSING AND WHAT YOU REFER TO AS THE CLEAR GLASSBEZEL THAT EXTENDS ALL THE WAY ACROSS THE FRONT;RIGHT?<strong>10</strong>AYES.<strong>11</strong>Q SORRY. WAS THAT YES?<strong>12</strong><strong>13</strong>AQYES.YOU WANTED A SINGLE PIECE OF REAR HOUSING;<strong>14</strong>RIGHT?<strong>15</strong>ATHAT WAS THE INSPIRATION FOR THE DESIGN, YES.<strong>16</strong><strong>17</strong><strong>18</strong>Q NOW --MAY I APPROACH THE WITNESS WITH APHYSICAL EXHIBIT, YOUR HONOR?<strong>19</strong>THE COURT:PLEASE, GO AHEAD.<strong>20</strong>2<strong>12</strong>2MR. VERHOEVEN:THE WITNESS:MR. MCELHINNY:(HANDING.)THANK YOU.I DON'T BELIEVE THAT<strong>23</strong>EXHIBIT HAS BEEN MARKED, YOUR HONOR.<strong>24</strong>MR. VERHOEVEN:YOUR HONOR, THE EXHIBIT<strong>25</strong>HAS BEEN IN THE EXCLUSIVE CUSTODY OF APPLE AND


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>2 of 2745<strong>24</strong>1THEY'VE RETAINED POSSESSION OF IT.WE'D BE HAPPY2TO MARK IT WITH THE NEXT APPROPRIATE NUMBER.3MR. MCELHINNY:I'M NOT OBJECTING TO IT.4I'M TRYING TO GET MR. VERHOEVEN A CLEAR RECORD.5THE COURT:WHAT NUMBER SHOULD IT BE?67MARKED AS DX 741.MR. VERHOEVEN:WELL, IT'S ACTUALLY BEEN89REPEAT THAT, PLEASE?THE COURT: DX? I'M SORRY. CAN YOU<strong>10</strong>MR. VERHOEVEN:DX 741, YOUR HONOR.<strong>11</strong>THE COURT:OKAY.<strong>12</strong><strong>13</strong><strong>14</strong>BY MR. VERHOEVEN:(WHEREUPON, DEFENDANT'S EXHIBIT NUMBER741 WAS MARKED FOR IDENTIFICATION.)<strong>15</strong>QNOW, YOU'VE SEEN THIS -- I'VE BEEN REFERRING<strong>16</strong><strong>17</strong>TO THIS AS APPLE MODEL 035.THAT'S WHAT I'M REFERRING TO?WILL YOU UNDERSTAND<strong>18</strong><strong>19</strong><strong>20</strong>AQAYES.IT SAYS IT RIGHT ON THE BACK; RIGHT?ABSOLUTELY.2<strong>12</strong>2Q SO DX 741 IS APPLE MODEL 035. FAIR?A EXCUSE ME. WHAT WAS THE FIRST NUMBER AGAIN?<strong>23</strong>QTHE EXHIBIT NUMBER WE JUST MARKED THAT AS, DX<strong>24</strong>741, CORRESPONDS TO APPLE MODEL 035? FAIR?<strong>25</strong>AI BELIEVE SO.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>3 of 2745<strong>25</strong>1QAND YOU'VE SEEN THIS MODEL 035 BEFORE;2CORRECT?34AQYES.AND IF YOU LOOK AT -- IF WE CAN PUT ON THE567SCREEN DX 740, HERE WE HAVE -- AND THIS SHOULD BEIN YOUR BINDER AS WELL IF YOU'D LIKE TO LOOK AT THEHARD COPY IMAGES, SIR.89AQYES, I SEE IT.I DON'T HAVE MY HARD COPY YET, SO I'M GOING TO<strong>10</strong><strong>11</strong>GET MY HARD COPY, TOO.MR. MCELHINNY:YOUR HONOR, THIS EXHIBIT<strong>12</strong><strong>13</strong>HAS NOT BEEN MOVED INTO EVIDENCE.SHOULD BE PUBLISHED.I'M NOT SURE IT<strong>14</strong>THE COURT:IS THERE GOING TO BE AN<strong>15</strong>OBJECTION?<strong>16</strong>MR. MCELHINNY:IT DEPENDS ON WHETHER OR<strong>17</strong><strong>18</strong><strong>19</strong>NOT THERE'S A FOUNDATION THAT'S LAID, YOUR HONOR.FOUNDATION, PLEASE.THE COURT: ALL RIGHT. LAY THE<strong>20</strong>MR. VERHOEVEN:OKAY.<strong>21</strong>QYOU'VE SEEN THESE IMAGES BEFORE, THESE PHOTOS;<strong>22</strong>RIGHT, SIR?<strong>23</strong><strong>24</strong>AQI BELIEVE I MAY HAVE SEEN THEM IN DEPOSITION.AND YOU'VE STUDIED THOSE PHOTOS AND YOU<strong>25</strong>COMPARED THEM TO THE APPLE MODEL 035, WHICH IS


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>4 of 2745261MARKED AS DX 741; CORRECT?<strong>23</strong>AQI BELIEVE THAT IS TRUE.AND IT'S YOUR OPINION, IN FACT, YOU'RE4CONVINCED FROM STUDYING THEM BOTH THAT THEY ARE ONE5AND THE SAME?IN OTHER WORDS, THE PHOTOS ARE6PICTURES OF APPLE MODEL 035; RIGHT?7AI DO RECALL SUCH AN EXERCISE OF COMPARING THE8MODEL AND THE PHOTOS.I THINK THESE ARE THOSE9<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>PHOTOS, I THINK THIS IS THAT MODEL, SO IT FEELSTRUE.Q OKAY. AND YOU AGREE WITH ME THAT THE APPLEMODEL 035 AND THE CORRESPONDING PICTURES AREEMBODIMENTS OF THE '889 DESIGN PATENT; RIGHT?<strong>14</strong>MR. MCELHINNY:OBJECTION, YOUR HONOR.<strong>15</strong>CALLS FOR A LEGAL CONCLUSION FROM THIS WITNESS.<strong>16</strong>MR. VERHOEVEN:YOUR HONOR, ON DIRECT THE<strong>17</strong><strong>18</strong><strong>19</strong>WITNESS TESTIFIED TO THE EXACT QUESTION WITHRESPECT TO OTHER APPLE PHYSICAL EXHIBITS --MR. MCELHINNY: NO, WE'RE --<strong>20</strong>2<strong>12</strong>2BY MR. MCELHINNY.MR. VERHOEVEN:MR. MCELHINNY:-- IN TESTIMONY ELICITEDTHE WORD "EMBODIMENT,"<strong>23</strong><strong>24</strong>WHICH IS A LEGAL WORD, WAS NEVER USED IN ANYQUESTION THAT I ASKED.<strong>25</strong>THE COURT:WHY DON'T YOU REPHRASE THE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>5 of 274527<strong>12</strong>345QUESTION, PLEASE?BY MR. VERHOEVEN:Q THE SPECIFIC PHYSICAL MODEL, APPLE MODEL 035,IS THE SAME MODEL OR MOCK-UP APPEARS IN PHOTOGRAPHSTHAT WERE SUBMITTED TO THE PATENT OFFICE TOGETHER67WITH THE '889 PATENT APPLICATION?SIR?ISN'T THAT TRUE,8MR. MCELHINNY:AGAIN, THAT LACKS9FOUNDATION FROM THIS WITNESS, YOUR HONOR.<strong>10</strong>THE COURT:IF YOU KNOW, SIR, GO AHEAD.<strong>11</strong><strong>12</strong>AND IF YOU COULD LAY THE FOUNDATION.BUT IF YOU KNOW, SIR, YOU CAN ANSWER.<strong>13</strong>THE WITNESS:YOU -- COULD YOU REPEAT THE<strong>14</strong>QUESTION?YOU WERE ASKING ABOUT PHOTOGRAPHS WITH<strong>15</strong><strong>16</strong>THE PATENT APPLICATION?BY MR. VERHOEVEN:<strong>17</strong>QYOU'RE AWARE THAT PHOTOGRAPHS WERE TAKEN OF<strong>18</strong><strong>19</strong>THE APPLE MODEL 035; RIGHT?A I SEE PHOTOGRAPHS OF 035.<strong>20</strong>QAND THOSE PHOTOGRAPHS WERE SUBMITTED TO THE2<strong>12</strong>2PATENT OFFICE AS PART OF THE PROSECUTION OF WHATBECAME THE '889 PATENT; ISN'T THAT TRUE, SIR?<strong>23</strong>AI DON'T RECALL THE SPECIFICS OF SUCH AN<strong>24</strong>ATTACHMENT.<strong>25</strong>QWELL, YOU'RE AN INVENTOR ON THE PATENT; RIGHT?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>6 of 2745281MR. MCELHINNY:ARGUMENTATIVE, YOUR2HONOR.3THE COURT:OVERRULED.4YOU CAN ANSWER.GO AHEAD.567THE WITNESS:BY MR. VERHOEVEN:Q IN YOUR --YES, I AM.89<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong>JUST ONE SECOND, YOUR HONOR.(DISCUSSION OFF THE RECORD BETWEENDEFENSE COUNSEL.)BY MR. VERHOEVEN:Q ALL RIGHT. WOULD YOU AGREE WITH ME, SIR, THATAPPLE MODEL 035 INCORPORATES THE '889 DESIGN?<strong>14</strong>AI BELIEVE THAT THE '889 PATENT REPRESENTS THIS<strong>15</strong><strong>16</strong><strong>17</strong>DESIGN.Q OKAY. NOW, YOU TESTIFIED AT THE END OF YOURDIRECT TESTIMONY ABOUT SAMSUNG PHONES.<strong>18</strong><strong>19</strong>AQCORRECT.YOU'VE SEEN THE FOUR SOFT BUTTONS AT THE<strong>20</strong>BOTTOM OF SAMSUNG PHONES?2<strong>12</strong>2AQWOULD YOU LIKE TO SHOW ME WHAT YOU MEAN?WELL, YOU'RE THE ONE WHO TESTIFIED ON DIRECT<strong>23</strong>ALL ABOUT HOW IT WAS A RIP OFF. DO YOU REMEMBER --<strong>24</strong><strong>25</strong>BY MR. VERHOEVEN:MR. MCELHINNY:EXCUSE ME, YOUR HONOR.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>7 of 2745291QDO YOU REMEMBER, SIR, LOOKING AT SOFT BUTTONS2AT THE BOTTOM OF THE SAMSUNG PHONES?345MR. MCELHINNY:THAT'S NOT A QUESTION.WITNESS.OBJECTION, YOUR HONOR.HE'S ARGUING WITH THE6THE COURT:OVERRULED.7YOU CAN ANSWER.89<strong>10</strong>THE WITNESS:QUESTION, PLEASE?BY MR. VERHOEVEN:COULD YOU REPEAT THE<strong>11</strong>QDO YOU REMEMBER, YES OR NO, WHEN YOU LOOKED AT<strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>THE SAMSUNG PHONES TO FORM THE OPINION AND THETESTIMONY THAT YOU GAVE BEFORE THE JURY, WHETHERTHEY HAD FOUR SOFT BUTTONS AT THE BOTTOM?A I HAVE SEEN MANY SAMSUNG PHONES. I DO NOTREMEMBER THE EXACT DETAILS OF SOFTWARE BUTTONS.<strong>17</strong>QSO YOU DON'T REMEMBER WHETHER THEY HAD BUTTONS<strong>18</strong>ON THE BOTTOM?<strong>19</strong>AI -- LIKE I SAID, I'VE SEEN MANY SAMSUNG<strong>20</strong>PHONES.I DO NOT KNOW THAT THEY'RE ALL THE SAME IN<strong>21</strong>TERMS OF THEIR BUTTON ARRANGEMENTS AT THE BOTTOM.<strong>22</strong>QHAVE YOU EVER SEEN ANY SAMSUNG PHONES THAT<strong>23</strong><strong>24</strong>HAVE FOUR SOFT BUTTONS AT THE BOTTOM?A I WOULD LIKE YOU TO SHOW ME THE PHONE. THIS<strong>25</strong>COULD BE A TRICK QUESTION.I DON'T KNOW.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>8 of 2745301QI'M JUST ASKING YOU, HAVE YOU EVER SEEN A<strong>23</strong>SAMSUNG PHONE THAT HAD FOUR SOFT BUTTONS AT THEBOTTOM?4AIF YOU SHOWED ME THE PHONE, I COULD DETERMINE56789<strong>10</strong>THAT THERE ARE FOUR SOFT BUTTONS.Q THAT'S NOT MY QUESTION, SIR. MY QUESTION IS,HAVE YOU SEEN A SAMSUNG PHONE THAT HAD FOUR SOFTBUTTONS AT THE BOTTOM?A I CANNOT RECALL IT IT'S THREE OR FOUR. ICANNOT RECALL.<strong>11</strong>QHAVE YOU SEEN ANY PHONE, ANY SMARTPHONE THAT<strong>12</strong>HAD FOUR SOFT BUTTONS AT THE BOTTOM?<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong>AQAQQUITE POSSIBLY.DID YOU THINK THEY WERE BEAUTIFUL?CLEARLY THEY DID NOT STICK IN MY MIND.NOW, YOU TESTIFIED ON DIRECT ABOUT BUTTONS AND<strong>17</strong>HOW SOMETIMES YOU MIGHT DO 50 DIFFERENT MODELS OF A<strong>18</strong>BUTTON.DO YOU REMEMBER THAT?<strong>19</strong><strong>20</strong><strong>21</strong>AQATHAT'S CORRECT.HOW MANY MODELS DID YOU DO OF THE HOME BUTTON?I COULD NOT GIVE YOU AN EXACT NUMBER, BUT I'M<strong>22</strong>SURE THERE WERE MANY.<strong>23</strong><strong>24</strong>QAOVER TEN?VERY LIKELY.<strong>25</strong>Q OVER <strong>10</strong>0?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>24</strong>9 of 27453<strong>11</strong><strong>23</strong>4AQAQMAYBE NOT.WHAT'S YOUR BEST ESTIMATE?I WILL NOT ESTIMATE BECAUSE I DO NOT KNOW.DID YOU WORK ON THE DIFFERENT MODELS OF THE5HOME BUTTON?67AQYES.AND WHY WERE THERE SO MANY MODELS OF THE HOME8BUTTON DONE?9<strong>10</strong><strong>11</strong><strong>12</strong>AQAQTO GET IT EXACTLY RIGHT.BECAUSE SMALL DETAILS MATTER; RIGHT?ABSOLUTELY.AS AN APPLE INDUSTRIAL DESIGNER, YOU TESTIFIED<strong>13</strong><strong>14</strong>ABOUT THE WORK YOU DID TO COME UP WITH YOUR DESIGNSON DIRECT.<strong>15</strong>DO YOU REMEMBER THAT?YOU TESTIFIED<strong>16</strong><strong>17</strong>GENERALLY ABOUT SITTING AROUND THE KITCHEN TABLEAND ALL THAT.<strong>18</strong><strong>19</strong>AQYES.ONE OF THE THINGS THAT YOU ALSO DO AS AN<strong>20</strong>2<strong>12</strong>2INDUSTRIAL DESIGNER IS YOU PAY ATTENTION TO MOBILEPHONES AND SMARTPHONES MANUFACTURED AND SOLD BYYOUR COMPETITORS, DON'T YOU?<strong>23</strong><strong>24</strong>AQON OCCASION WE PAY SOME ATTENTION.YOU ACTUALLY GET COMPETITIVE ANALYSES DONE AND<strong>25</strong>REVIEW THOSE OF YOUR COMPETITION, DON'T YOU?


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>0 of 27453<strong>21</strong>ATHERE IS A COMPETITIVE ANALYSIS EXERCISE2THAT'S PERFORMED BY OUR PRODUCT DESIGN.3QAND YOU OCCASIONALLY REQUEST THAT SO YOU CAN456789<strong>10</strong><strong>11</strong>SEE WHAT THE COMPETITION IS DOING AS PART OF YOURDESIGN WORK; RIGHT?A VERY RARELY DO WE MAKE ANY SUCH REQUESTS. WEARE SHOWN THESE COMPETITIVE ANALYSIS.Q WELL, LET'S LOOK AT DX 687. AND IF WE COULDBLOW UP THE TOP PART OF THIS.DO YOU SEE -- DO YOU SEE YOUR NAME IS UPTHERE, CHRIS STRINGER?<strong>12</strong><strong>13</strong>AQI SEE THAT.AND IF WE COULD GO TO PAGE 2 OF THIS DOCUMENT<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>AND ABOUT A THIRD OF THE WAY DOWN WHERE IT SAYS "ONJANUARY <strong>19</strong>TH, <strong>20</strong><strong>11</strong>," CAN WE BRING THAT UP?THIS IS AN E-MAIL STRING, THIS DOCUMENT;RIGHT?<strong>18</strong><strong>19</strong><strong>20</strong><strong>21</strong>AQAQYES, IT IS.SO THIS IS PART OF THE E-MAIL STRING?YES, IT IS.AND THIS PART OF IT IS AN E-MAIL THAT YOU<strong>22</strong>WROTE ON JANUARY <strong>19</strong>TH, <strong>20</strong><strong>11</strong> AT 2:<strong>14</strong> P.M.; CORRECT?<strong>23</strong>ATHAT IS CORRECT.<strong>24</strong>Q AND YOU SENT IT TO PAUL. WHO'S PAUL?<strong>25</strong>APAUL IS -- I BELIEVE HIS TITLE IS ENGINEERING


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>1 of 2745331PROGRAM MANAGER.HE WORKS IN THE IPAD DIVISION.2QAND YOU SAID TO PAUL, QUOTE, "I NEED YOUR345LATEST SUMMARY OF OUR ENEMIES FOR AN I.D.BRAINSTORM ON FRIDAY."DO YOU SEE THAT, SIR?6789AQAQI SEE THAT.I.D. STANDS FOR?INDUSTRIAL DESIGN.SO YOU HAD AN INDUSTRIAL DESIGN BRAINSTORMING<strong>10</strong>SESSION COMING UP ON FRIDAY; RIGHT?<strong>11</strong><strong>12</strong>AQTHAT'S WHAT IT SAYS.AND YOU'RE ASKING PAUL TO GIVE YOU HIS LATEST<strong>13</strong><strong>14</strong>SUMMARY OF, QUOTE, "OUR ENEMIES," CLOSED QUOTE.YOU SEE THAT?DO<strong>15</strong><strong>16</strong><strong>17</strong>AQATHAT'S CORRECT.IS THAT SAMSUNG?IN THIS INSTANCE, YES.<strong>18</strong><strong>19</strong><strong>20</strong>Q OKAY. AND THE SUMMARY -- THIS IS IN YOURBINDER IF YOU WANT TO LOOK AT IT -- WE CAN GO TOPAGE 9.2<strong>12</strong>2AQWHAT IS THE EXHIBIT NUMBER?687, SIR.<strong>23</strong>GO TO PAGE 9, PLEASE.AND HIGHLIGHT THE<strong>24</strong>TOP PART, BRING IT OUT.CAN YOU MOVE IT OVER A<strong>25</strong>LITTLE BIT?THANK YOU.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>2 of 274534<strong>12</strong>THIS SUMMARY LISTS A NUMBER OF YOURCOMPETITORS, DOESN'T IT?3AIT DOES.45Q THERE'S THE PLAYBOOK --WHY DON'T WE HAVE THIS ON THE SCREEN?6MR. MCELHINNY:BECAUSE IT'S NOT IN7EVIDENCE.8MR. VERHOEVEN:OH, IT'S NOT IN EVIDENCE.9<strong>10</strong>YOUR HONOR, I MOVE THIS INTO EVIDENCE.THE WITNESS HAS AUTHENTICATED IT.<strong>11</strong>THE COURT:ANY OBJECTION.<strong>12</strong>MR. MCELHINNY:NO OBJECTION, YOUR HONOR.<strong>13</strong>THE COURT: I DIDN'T HEAR YOU. WHAT? NO<strong>14</strong>OBJECTION?<strong>15</strong>MR. MCELHINNY:NO OBJECTION.<strong>16</strong>THE COURT:IT'S ADMITTED.<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>(WHEREUPON, DEFENDANT'S EXHIBIT NUMBER687, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)2<strong>12</strong>2SCREEN YET?MR. VERHOEVEN:SO IT HASN'T BEEN ON THE<strong>23</strong><strong>24</strong>OKAY.COMPLETENESS.LET'S GO BACK, JUST FOR<strong>25</strong>I APOLOGIZE, YOUR HONOR.I THOUGHT IT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>3 of 274535<strong>12</strong>WAS ON THE SCREEN.GO TO PAGE 2. AND BRING OUT --3QTHIS IS WHAT WE WERE JUST TALKING ABOUT FROM4PAGE 2; RIGHT?56AQYES.WHERE YOU SAID, "PAUL, I NEED YOUR LATEST789SUMMARY OF OUR ENEMIES FOR THE I.D. BRAINSTORM ONFRIDAY."DO YOU SEE THAT?<strong>10</strong><strong>11</strong>AQI DO.AND THEN IF WE GO TO 9, PAGE 9, AND HIGHLIGHT<strong>12</strong><strong>13</strong>THAT AGAIN ONE MORE TIME, PLEASE.THAT'S A LITTLE BIT HARD TO READ.MAYBE<strong>14</strong>WE COULD JUST HIGHLIGHT THE TOP FEW ROWS SO WE CAN<strong>15</strong>SEE BETTER.THAT DOESN'T LOOK MUCH BETTER.<strong>16</strong><strong>17</strong>PLAYBOOK.BUT YOU CAN SORT OF SEE THERE'S THEDO YOU SEE THAT, MR. STRINGER?<strong>18</strong><strong>19</strong>AQYES.WHO MAKES THE PLAYBOOK?<strong>20</strong>A COULD YOU ZOOM IN? I CAN'T READ IT.2<strong>12</strong>2QAYOU DON'T KNOW WHO MAKES THE PLAYBOOK?NOT OFF THE TOP OF MY HEAD.<strong>23</strong><strong>24</strong>Q OKAY. AND THEN THERE'S THE GALAXY TAB. DOYOU SEE THAT?<strong>25</strong>AYES.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>4 of 2745361QAND THAT'S ONE OF THE PRODUCTS THAT'S BEING2ACCUSED IN THIS CASE?3AYES.456Q RIGHT? AND ON THE LEFT-HAND SIDE, IT SAYS OS,PROCESSOR, RAM, AND A BUNCH OF OTHER DETAILS.DO YOU SEE THAT?78AQYES.SO ISN'T IT TRUE THAT YOU WANTED THIS9<strong>10</strong><strong>11</strong><strong>12</strong>INFORMATION FOR YOUR BRAINSTORMING SESSION SO YOUCOULD ASSESS AND YOU AND THE OTHER DESIGN TEAMMEMBERS COULD ASSESS WHAT YOUR COMPETITORS AREDOING?<strong>13</strong>AWE WERE INTERESTED IN UNDERSTANDING THE<strong>14</strong><strong>15</strong>FEATURE SETS AND OVERALL DIMENSIONS OF COMPETITIVEPRODUCTS.<strong>16</strong>QYOU WERE INTERESTED IN KNOWING WHAT THEY WERE<strong>17</strong>DOING?<strong>18</strong>AWE WERE INTERESTED IN UNDERSTANDING THOSE<strong>19</strong>FACTS.<strong>20</strong>QSO YOU ANALYZED THEIR PRODUCTS AND THE<strong>21</strong>PARAMETERS OF THEIR PRODUCTS, DIDN'T YOU?<strong>22</strong>AWE PAID ATTENTION TO THE FEATURE SET AND WE<strong>23</strong>WERE VERY INTERESTED IN THE DIMENSIONS.<strong>24</strong><strong>25</strong>QAIS THERE ANYTHING WRONG WITH DOING THAT?NO.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>5 of 2745371MR. VERHOEVEN:PASS THE WITNESS, YOUR2HONOR.3THE COURT:YOU'RE DONE?4MR. VERHOEVEN:PASS THE WITNESS.5THE COURT: OKAY. ALL RIGHT. IT IS NOW64:<strong>20</strong>.78MR. MCELHINNY:QUESTION, YOUR HONOR.I HAVE ONE REDIRECT9<strong>10</strong>THE COURT: ALL RIGHT. GO AHEAD. IT'S4:<strong>20</strong>. IT'S ALL YOURS.<strong>11</strong>MR. MCELHINNY:I'M ON THE CLOCK HERE.<strong>12</strong><strong>13</strong>BY MR. MCELHINNY:REDIRECT EXAMINATION<strong>14</strong>QSIR, THE LAST DOCUMENT THAT WAS VIEWED, WAS<strong>15</strong><strong>16</strong>THAT USED FOR DESIGN INSPIRATION ON HOW TO DESIGNSOME NEW APPLE PRODUCT?<strong>17</strong>AABSOLUTELY NOT.<strong>18</strong>MR. MCELHINNY:NOTHING FURTHER, YOUR<strong>19</strong>HONOR.<strong>20</strong>THE COURT:ALL RIGHT.<strong>21</strong>ANY RECROSS, MR. VERHOEVEN?<strong>22</strong>MR. VERHOEVEN:JUST ONE SECOND, YOUR<strong>23</strong><strong>24</strong>HONOR.I'M SORRY.(DISCUSSION OFF THE RECORD BETWEEN<strong>25</strong>DEFENSE COUNSEL.)


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>6 of 2745381MR. VERHOEVEN:JUST SOME HOUSEKEEPING2MATTERS.I'VE BEEN INFORMED I FAILED TO MOVE IN34EXHIBIT 740.THE COURT:ANY OBJECTION?5MR. MCELHINNY:NO OBJECTION.6THE COURT:IT'S ADMITTED.789<strong>10</strong><strong>11</strong>(WHEREUPON, DEFENDANT'S EXHIBIT NUMBER740, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)MR. VERHOEVEN: AND 741.<strong>12</strong>THE COURT:ANY OBJECTION?<strong>13</strong>MR. MCELHINNY:NO OBJECTION.<strong>14</strong>THE COURT:SO ADMITTED.<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>(WHEREUPON, DEFENDANT'S EXHIBIT NUMBER741, HAVING BEEN PREVIOUSLY MARKED FORIDENTIFICATION, WAS ADMITTED INTOEVIDENCE.)<strong>19</strong>THE COURT:IS THAT IT, MR. VERHOEVEN?<strong>20</strong>MR. VERHOEVEN:WELL, THAT -- 741 IS A2<strong>12</strong><strong>22</strong>3<strong>24</strong>STIPULATION ABOUT THE PHOTOGRAPHS FROM THE MODEL.AT SOME POINT I'D LIKE TO READ IT INTOTHE RECORD. I COULD DO THAT NOW. IT'S ADMITTEDINTO EVIDENCE, YOUR HONOR.<strong>25</strong>THE COURT:THAT'S FINE.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>7 of 2745391MR. VERHOEVEN:IT STATES, QUOTE, "APPLE,2INC., THROUGH ITS COUNSEL, STIPULATES AS FOLLOWS:3PARAGRAPH 1.THE SPECIFIC PHYSICAL MODEL456789IDENTIFIED BY APPLE INDUSTRIAL DESIGNERCHRISTOPHER STRINGER DURING THE NOVEMBER 4TH, <strong>20</strong><strong>11</strong>DEPOSITION IDENTIFIES APPLE MODEL 035 IS THE SAMEMODEL OR MOCK-UP APPEARING IN THE PHOTOGRAPHS OFTHE D'889 PATENT PROSECUTION HISTORY PRODUCED BYAPPLE.<strong>10</strong>PARAGRAPH 2.THE PHOTOGRAPHS FROM THE<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong>'889 PATENT PROSECUTION HISTORY PRODUCED BY APPLEARE THE HIGHEST QUALITY THAT IT HAS FOUND."AND THAT CONCLUDES THE STIPULATION, YOURHONOR.<strong>15</strong>THE COURT:ALL RIGHT.<strong>16</strong>ANYTHING FURTHER FOR MR. STRINGER OR IS<strong>17</strong>HE EXCUSED?IS HE EXCUSED?<strong>18</strong>MR. MCELHINNY:HE'S EXCUSED, YOUR HONOR.<strong>19</strong>THE COURT: ALL RIGHT. AND NOT WITH<strong>20</strong><strong>21</strong>ANY -- HE'S JUST EXCUSED, PERIOD?RECALL?NOT SUBJECT TO<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>MR. MCELHINNY: HE'S EXCUSED. WE ARE NOTGOING TO HAVE HIM IN THE COURTROOM IN CASE THERE'SA REBUTTAL ISSUE.THE COURT: ALL RIGHT. YOU'RE EXCUSED.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>8 of 2745401THE WITNESS:THANK YOU.<strong>23</strong>45DO YOU HAVE YOUR NEXT WITNESS?MR. MCELHINNY: I HAVE HIM READY. IT'LLTAKE US A COUPLE MINUTES TO GET THE BINDERS OUT,YOUR HONOR.6THE COURT:ALL RIGHT.7(PAUSE IN PROCEEDINGS.)8THE COURT:WHO'S YOUR NEXT WITNESS,9PLEASE?<strong>10</strong>MR. MCELHINNY:MR. PHILIP SCHILLER, YOUR<strong>11</strong>HONOR.<strong>12</strong><strong>13</strong><strong>14</strong>THE COURT: OKAY. WE'RE ONLY GOING TO GOUNTIL 4:30, BUT I FIGURE EVEN IF THERE'S SOMEPRELIMINARY STUFF WE CAN DO TODAY, LET'S DO IT.<strong>15</strong><strong>16</strong>PHILIP SCHILLER.MR. MCELHINNY:YOUR HONOR, APPLE CALLS<strong>17</strong>THE COURT: OKAY. THE TIME IS 4:<strong>23</strong>.<strong>18</strong>THE CLERK:RAISE YOUR RIGHT HAND,<strong>19</strong>PLEASE.<strong>20</strong>2<strong>12</strong><strong>22</strong>3PHILIP SCHILLER,BEING CALLED AS A WITNESS ON BEHALF OF THEPLAINTIFF, HAVING BEEN FIRST DULY SWORN, WASEXAMINED AND TESTIFIED AS FOLLOWS:<strong>24</strong><strong>25</strong>THE WITNESS:THE COURT:I DO.WOULD YOU HAVE A SEAT UP


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page<strong>25</strong>9 of 27454<strong>11</strong><strong>23</strong>4THERE, PLEASE.MR. MCELHINNY:PASSING OUT THE BINDERS.ON MY TIME, PLEASE.YOUR HONOR, WE'RE STILLIF I CAN HAVE THAT NOT BE5(PAUSE IN PROCEEDINGS.)678THE CLERK:PLEASE, AND SPELL IT?THE WITNESS:WOULD YOU STATE YOUR NAME,PHILIP WILLIAM SCHILLER,9THAT'S P-H-I-L-I-P, W-I-L-L-I-A-M, S-C-H-I-L-L-E-R.<strong>10</strong>THE CLERK:THANK YOU.<strong>11</strong><strong>12</strong>BY MR. MCELHINNY:DIRECT EXAMINATION<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong>QAQAQSIR?AGOOD AFTERNOON, MR. SCHILLER.GOOD AFTERNOON.BY WHOM ARE YOU EMPLOYED?APPLE.AND WHAT IS YOUR CURRENT POSITION AND TITLE,I AM THE SENIOR VICE-PRESIDENT OF WORLDWIDE<strong>20</strong>MARKETING.<strong>21</strong>QAND DOES APPLE HAVE SOMETHING THAT THEY CALL<strong>22</strong>THE EXECUTIVE TEAM?<strong>23</strong><strong>24</strong><strong>25</strong>AQAYES, WE DO.AND WHAT IS THE EXECUTIVE TEAM?IT IS THE GROUP OF EXECUTIVES AT APPLE THAT


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page260 of 274542<strong>12</strong>3ARE THE MOST SENIOR PEOPLE WHO RUN THE COMPANY ANDWORK FOR THE CEO DIRECTLY, AND WE MEET WEEKLY ANDARE RESPONSIBLE FOR THE BUSINESS OF THE COMPANY.456789QAQAQMIND.ARE YOU A MEMBER OF THE EXECUTIVE TEAM, SIR?YES, I AM.TO WHOM DO YOU REPORT AT APPLE?TO THE CEO, TIM COOK.SIR, JUST TO CONNECT VARIOUS LITTLE PIECES INTODAY SAMSUNG'S COUNSEL SHOWED US A VIDEO OF<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>THE INTRODUCTION AT MAC WORLD OF THE IPHONE AND INTHAT VIDEO, IT SHOWED MR. JOBS SENDING A PICTURE, ITHINK OF A HAWAIIAN VACATION, TO SOME GUY NAMEDPHIL IN THE AUDIENCE.DO YOU KNOW THAT MR. PHIL THAT WAS IN THEAUDIENCE?<strong>16</strong>ATHAT WOULD BE ME.<strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>Q OKAY. THANK YOU.CAN YOU -- CAN YOU DESCRIBE FOR US,PLEASE, WHAT YOU WERE -- WHAT YOUR JOBRESPONSIBILITIES ARE AT APPLE?<strong>21</strong>ASO I RUN THE MAJORITY OF MARKETING AT APPLE<strong>22</strong>COMPUTERS, SO FOR ME, THAT'S A PRETTY LARGE<strong>23</strong>ORGANIZATION.IT'S MADE UP OF A NUMBER OF<strong>24</strong><strong>25</strong>MARKETING FUNCTIONS, SOMETHING WE CALL PRODUCTMARKETING, THE MARKETING OF ALL OF OUR PRODUCTS;


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page261 of 274543<strong>12</strong>34DEVELOPER PROGRAMS; MARKETING COMMUNICATIONS;INTERNATIONAL MARKETING; BUSINESS MARKETING;EDUCATION MARKETING; MARKETING FINANCE; LAUNCH,PRODUCT LAUNCH MARKETING; AND MANY OTHER FUNCTIONS.5QDOES APPLE HAVE A SPECIFIC PROCESS BY WHICH IT6789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2DEVELOPS NEW PRODUCTS?A YES, WE DO. WE HAVE SOMETHING WE CALL,CONVENIENTLY, THE APPLE NEW PRODUCT PROCESS, ORANPP, AND IT IS A WELL-DEFINED MANAGED PROCESS BYWHICH WE WORK ON ALL OF THE PRODUCTS AT APPLE.THE PROCESS IS MADE UP OF ALL THE KEYFUNCTIONS AT APPLE THAT ARE RESPONSIBLE FOR MAKINGA PRODUCT, SO HARDWARE ENGINEERING, SOFTWAREENGINEERING, MARKETING, OPERATIONS, FINANCE, ANDSUPPORT.AND TOGETHER THAT CROSS-FUNCTIONAL TEAMOF PEOPLE WORK ON EVERY NEW PRODUCT AT APPLETHROUGH A SERIES OF LOGICAL STEPS, STEPS LIKEINVESTIGATION, CONCEPT, DESIGN, PRODUCTION, ANDTHAT ALL WORKS TOGETHER.AND I THINK THAT'S THE, THAT'S THE WAYTHE TEAM WORKS --<strong>23</strong>MR. PRICE:YOUR HONOR, THIS IS BEYOND<strong>24</strong><strong>25</strong>THE SCOPE OF THE QUESTION AND A NARRATIVE AT THISPOINT.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page262 of 274544<strong>12</strong>3NOT HAVE THAT.BY MR. MCELHINNY:THE COURT: OVERRULED. BUT PLEASE LET'S45QLET ME BREAK IT UP, PLEASE.IN THIS NEW PRODUCT PROCESS, COULD YOU67PLEASE TELL ME WHAT ROLE YOUR GROUP, THE MARKETINGGROUP, PLAYS IN THAT PROCESS?8AMARKETING IS REPRESENTED AS ONE OF THE MEMBERS9OF THE TEAM ON EVERY NEW PRODUCT WE CREATE.WE ARE<strong>10</strong>MEMBERS OF THE APPLE NEW PRODUCT PROCESS TEAM.<strong>11</strong><strong>12</strong>QAWHY IS THAT?IT'S VERY IMPORTANT AT APPLE THAT THE NEEDS OF<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>THE CUSTOMER AND NEEDS TO COMPETE IN THEMARKETPLACE ARE CONSIDERED WHEN WE CREATE A PRODUCTRIGHT FROM THE BEGINNING, AND SO MARKETING IS ANEQUAL MEMBER OF THE TEAM CREATING OUR PRODUCTS,ALONG WITH THE ENGINEERING AND OPERATIONS TEAM.<strong>18</strong>QHAVE YOU EVER HEARD, FROM ANY SOURCE, THE<strong>19</strong><strong>20</strong><strong>21</strong>SUGGESTION THAT APPLE DOESN'T LISTEN TO ITSCUSTOMERS IN TERMS OF WHAT THE PRODUCTS SHOULD LOOKLIKE IN THE FUTURE?<strong>22</strong>AYES, I HAVE HEARD THAT QUITE FREQUENTLY.<strong>23</strong>MR. PRICE:OBJECTION, YOUR HONOR.<strong>24</strong>RELEVANCE AND CALLS FOR HEARSAY.<strong>25</strong>THE COURT:SUSTAINED.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page263 of 2745451BY MR. MCELHINNY:2QSIR, WHAT -- WHAT ROLE DOES CUSTOMER INTEREST34AND DESIRE PLAY IN THIS NEW PRODUCT PROCESSING --PROCESS THAT YOU DISCUSSED?5AWE DON'T USE ANY CUSTOMER INPUT INTO THE6CREATION OF OUR PRODUCTS.WE DON'T USE SURVEYS OR789<strong>10</strong><strong>11</strong>FOCUS GROUPS OR TYPICAL THINGS OF THAT NATURE THATI'VE HEARD MANY OF MY FRIENDS AT OTHER COMPANIESUSE.AT APPLE, THAT PLAYS NO PART IN THECREATION OR DESIGN OF THE PRODUCTS.<strong>12</strong>QSO WHEN YOU SAID YOU REPRESENT THE CUSTOMER'S<strong>13</strong>VIEW, WHAT DOES THAT MEAN?<strong>14</strong>ATHAT OVER OUR YEARS OF DOING MARKETING OF<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>PRODUCTS AT APPLE, WE HAVE A LOT OF OPPORTUNITY TOHAVE CONTACT WITH CUSTOMERS, REVIEWERS, MANY IN OURINDUSTRY, AND YOU USE THAT ACCUMULATED KNOWLEDGE TOFORMULATE YOUR OWN INSTINCTS, YOUR OWN GUT FEELING,YOUR OWN BELIEF OF WHAT THE RIGHT THING TO DO IS.BUT YOU NEVER GO AND ASK A CUSTOMERDIRECTLY, "WHAT FEATURES DO YOU WANT IN THE NEXTPRODUCT?"IT'S NOT A CUSTOMER'S JOB TO KNOW THAT,SO WE DON'T ASK THEM THAT.WE NEED TO ACCUMULATE THAT KNOWLEDGE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page264 of 274546<strong>12</strong>OURSELVES AND USE THAT TO THEN DEFINE THE PRODUCTSTHAT WE'RE GOING TO CREATE.3MR. MCELHINNY:YOUR HONOR, I AM ABOUT TO4567START THE STORY OF THE DEVELOPMENT OF THE IPHONEAND WE ONLY HAVE THREE MINUTES LEFT.THE COURT: ALL RIGHT. WELL, I HAVE 4:29AS THE TIME.8MR. MCELHINNY:THANK YOU, YOUR HONOR.9THE COURT: ALL RIGHT. THAT'S FINE.<strong>10</strong>OKAY.SO THANK YOU FOR YOUR PATIENCE<strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>TODAY. YOU'RE GOING TO HAVE TWO DAYS OFF. WE WILLNOT BE IN SESSION TOMORROW OR THURSDAY, SO WE WILLSEE YOU NEXT BACK ON FRIDAY MORNING, 9:00 O'CLOCK.PLEASE REPORT TO THE JURY ROOM.IF YOU WOULD, PLEASE, LEAVE YOUR JURYNOTEBOOKS, YOU CAN LEAVE THEM IN THE JURY ROOM.BUT PLEASE DO NOT TAKE THEM HOME.<strong>18</strong>AND SAME ADMONITION.PLEASE DON'T DO ANY<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>RESEARCH, ANY READING ABOUT THE CASE, DON'T TALK TOANYONE ABOUT IT, AND PLEASE KEEP AN OPEN MIND UNTILTHE VERY, VERY END AND UNTIL YOU STARTDELIBERATING.OVER THE NEXT FEW DAYS, WHEN PEOPLE FINDOUT YOU'RE A JUROR ON THIS CASE, FAMILY MEMBERS,FRIENDS, NEIGHBORS ARE GOING TO WANT TO GIVE YOU A


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page265 of 274547<strong>12</strong>3PIECE OF THEIR MIND.I'M ASKING YOU AGAIN TO PLEASE TELL THEM,"I'M SORRY. I CAN'T LISTEN TO THIS. I CAN TALK4WITH YOU WHEN THE CASE IS OVER."ALL RIGHT?5OKAY.THANK YOU SO MUCH.6789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong>(WHEREUPON, THE FOLLOWING PROCEEDINGSWERE HELD OUT OF THE PRESENCE OF THE JURY:)THE COURT: ALL RIGHT. THE RECORD SHOULDREFLECT THE JURORS HAVE LEFT THE COURTROOM.THERE ARE A COUPLE OF ISSUES THAT WE NEEDTO RESOLVE AND THAT IS THE ISSUE OF IMPEACHMENTEXHIBITS.WHEN I ISSUED MY ORDER BACK ON JULY <strong>24</strong>TH,I DIDN'T MAKE ANY EXCLUSION FOR IMPEACHMENTEXHIBITS AND I BELIEVE WE HAD A FULL ARGUMENT ONTHIS ISSUE.SO -- AND I MADE A RULING ON THIS ISSUE.<strong>18</strong><strong>19</strong>THE BINDERS?SO WHAT'S GOING ON?WHY ARE THEY NOT IN<strong>20</strong>2<strong>12</strong>2FORWARD.AND THIS IS A PROBLEM ON BOTH SIDES GOINGLET'S FIX IT NOW.LET ME ASK, MR. VERHOEVEN, YOU SAID THAT<strong>23</strong>YOU LOST THE ARGUMENT THAT IMPEACHMENT EXHIBITS HAD<strong>24</strong><strong>25</strong>TO BE DISCLOSED AND IN THE BINDERS.THAT IN THIS --WHY WASN'T


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page266 of 274548<strong>12</strong>MR. VERHOEVEN:I'M SORRY, YOUR HONOR.THAT WAS IN OUR BINDERS.3THE COURT:OKAY.4MR. VERHOEVEN:IT'S ACTUALLY ITEM NUMBER567895 -- IT'S IN YOUR RULINGS. IT'S ON PAGE 3 OF YOURJULY 30TH ORDER.I CAN HAND THIS UP TO YOU IF YOU WANT TOLOOK AT IT, BUT IT'S ITC 796, WITNESS STATEMENT,CHRIS STRINGER.<strong>10</strong>WE DISCLOSED IT TO THE OTHER SIDE.THEY<strong>11</strong><strong>12</strong>OBJECTED.YOU OVERRULED THE OBJECTION, YOUR HONOR.AND THE ONLY REASON I DIDN'T HAVE IT IN<strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong>2THE BINDER IS THAT WE KIND OF SCREWED UP WITH THEBINDERS.THE COURT: ALL RIGHT. WELL, THAT'S NOPROBLEM.BUT JUST GOING FORWARD, I WANT TO MAKESURE THERE'S AN UNDERSTANDING FROM BOTH PARTIESTHAT YOUR CROSS-EXAMINATION BINDERS ARE GOING TO BECOMPLETE AND INCLUDE IMPEACHMENT.I WANT TO MAKE SURE, MR. MCELHINNY, YOUARE IN AGREEMENT ON THAT ON AS WELL.<strong>23</strong><strong>24</strong>THAT, YOUR HONOR.MR. MCELHINNY:I AM IN AGREEMENT ON<strong>25</strong>THE COURT:ALL RIGHT.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page267 of 274549<strong>12</strong>MR. VERHOEVEN: ONE QUICK THING. IMISSPOKE AGAIN. I APOLOGIZE, YOUR HONOR. IT WAS3IN THE WITNESS BINDER.IT DOESN'T HAVE AN EXHIBIT456NUMBER BECAUSE IT WAS IMPEACHMENT.SO I DON'T KNOW IF YOU WANT US TO ASSIGNEXHIBIT NUMBERS TO IMPEACHMENT DOCUMENTS.7THE COURT:I THINK THAT WOULD BE8HELPFUL.TELL ME WHERE IT IS.9MR. VERHOEVEN:SO IT'S IN -- CAN YOU<strong>10</strong>COME UP AND HELP ME.WE'RE KIND OF PLAYING<strong>11</strong><strong>12</strong>TELEPHONE BECAUSE I DIDN'T ASSEMBLE THE BINDER,YOUR HONOR, SO --<strong>13</strong>MR. HALL:SCOTT HALL, H-A-L-L.<strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong><strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>THERE ARE TWO BINDERS, THECROSS-EXAMINATION MATERIALS AND THE TESTIMONYCOLLECTION.THE FOURTH TAB IN THE TESTIMONYCOLLECTION BINDER IS THE MAY 2ND, <strong>20</strong><strong>12</strong> ITC WITNESSSTATEMENT OF CHRISTOPHER STRINGER, AND WE PASSEDTHAT UP.THE COURT: OKAY. DID YOU WANT THISMARKED FOR IDENTIFICATION?MR. VERHOEVEN: THAT WOULD BE GREAT. HOWABOUT -- YEAH, THAT WOULD BE TERRIFIC, YOUR HONOR.AND IN THE FUTURE WE'LL MARK FOR


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page268 of 274550<strong>12</strong>34IDENTIFICATION ON IMPEACHMENT IF THAT'S THE BESTWAY TO GO.(DISCUSSION OFF THE RECORD BETWEENCOUNSEL.)5THE COURT:OKAY.678MR. VERHOEVEN: YOUR HONOR --THE COURT: ALL RIGHT. CAN I HAVE THECROSS-EXAMINATION BINDERS FOR MR. SCHILLER?9<strong>10</strong>YOUR HONOR --MR. VERHOEVEN:WHILE WE'RE GETTING THAT,<strong>11</strong>THE COURT:YES.<strong>12</strong>MR. VERHOEVEN:-- WOULD -- WOULD YOU<strong>13</strong><strong>14</strong>WANT US TO MARK FOR IDENTIFICATION THE IMPEACHMENTMATERIALS GOING FORWARD AND JUST KEEP A RUNNING<strong>15</strong>LIST OF THEM?OR DO YOU WANT TO DO IT IF AND WHEN<strong>16</strong><strong>17</strong>WE NEED TO USE THEM?THE COURT:IF AND WHEN WE NEED TO USE<strong>18</strong><strong>19</strong>THEM -- I MEAN, IT WOULD BE HELPFUL THAT I JUSTHAVE EVERYTHING.<strong>20</strong>MR. VERHOEVEN:CORRECT.<strong>21</strong>THE COURT:IN CASE THERE'S ANY<strong>22</strong><strong>23</strong><strong>24</strong><strong>25</strong>OBJECTION, I'D RATHER HASH IT ALL OUT IN ADVANCEAND NOT IN FRONT OF THE JURY, SO I WOULD LIKE TOHAVE IT.SO IF YOU COULD IDENTIFY WHAT IT IS, AND


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page269 of 27455<strong>11</strong><strong>23</strong>45THEN WHEN WE ACTUALLY GO THROUGH AND USE IT, ITHINK IT WOULD BE HELPFUL TO AT LEAST MARK FORIDENTIFICATION EVEN IF IT'S NOT GOING TO BEADMITTED JUST SO THE RECORD IS CLEAN AS TO WHATDOCUMENT WAS USED.67YOUR HONOR.MR. VERHOEVEN:I TOTALLY UNDERSTAND,8THE COURT:YEAH.9MR. VERHOEVEN:DO YOU WANT TO MAINTAIN<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong>THAT LIST, BECAUSE IT'S GOING TO -- WE'RE NOT GOINGTO KNOW WHAT WE'RE GOING TO USE DEPENDING UNTIL THEWITNESS GIVES AN ANSWER THAT NEEDS TO BE IMPEACHED.SO SHOULD WE, THE PARTIES, MAINTAIN THATLIST OR WOULD YOUR HONOR WANT TO DO THAT, THEIDENTIFICATION LIST FOR IMPEACHMENT?<strong>16</strong>THE COURT:YOU MEAN AFTER IT'S DONE?<strong>17</strong>MR. VERHOEVEN:AFTER IT'S DONE.<strong>18</strong>THE COURT:OH, I'M KEEPING MY OWN LIST.<strong>19</strong><strong>20</strong>I MEAN, WE CAN GO THROUGH IT. I HAVE <strong>18</strong>EXHIBITS ADMITTED BY -- ON THE PLAINTIFF'S SIDE<strong>21</strong>TODAY.I HAVE THREE EXHIBITS ADMITTED ON THE<strong>22</strong><strong>23</strong><strong>24</strong>DEFENSE SIDE TODAY, AND THEN THE ONE EXHIBIT THATWAS MARKED FOR IDENTIFICATION BUT NOT ADMITTED.ARE YOU ALL IN AGREEMENT?<strong>25</strong>MR. VERHOEVEN:YES.


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page270 of 27455<strong>21</strong>THE COURT:OKAY.2MR. VERHOEVEN:SO HERE'S WHAT I WAS34THINKING WE'D DO GOING FORWARD, JUST TO RUN IT BYEVERYONE --5THE COURT:OKAY.6MR. VERHOEVEN:-- IS WE'LL DO WHAT WE7DID TODAY.WE'LL HAVE THE BINDER, BUT IT WON'T89<strong>10</strong><strong>11</strong>HAVE THE EXHIBITS ON IT, BECAUSE WE'RE PROBABLY NOTGOING TO USE 90 PERCENT OF IT.THE COURT: THAT'S FINE. JUST IDENTIFYIT SO I CAN LOOK AT IT WHILE WE'RE GOING.<strong>12</strong>MR. VERHOEVEN:AND THEN AFTER WE USE IT,<strong>13</strong>WE'LL ASSIGN THE IDENTIFICATION NUMBER IN REAL<strong>14</strong><strong>15</strong>TIME.THE PARTIES WILL KEEP TRACK OF THAT.THE COURT: WELL, EVEN IF YOU USE IT --<strong>16</strong><strong>17</strong>WE CAN JUST SAY DEFENSE EXHIBIT 4 FORIDENTIFICATION WHILE YOU'RE USING IT.<strong>18</strong>MR. VERHOEVEN:EXACTLY.<strong>19</strong>THE COURT:AND THEN THE RECORD WILL BE<strong>20</strong>CLEAN.WE'LL KNOW WHAT IT WAS THAT THE WITNESS<strong>21</strong>LOOKED AT.<strong>22</strong>MR. VERHOEVEN:THAT WORKS FOR US, YOUR<strong>23</strong>HONOR.<strong>24</strong><strong>25</strong>THE COURT: OKAY. ALL RIGHT.AND THEN YOU ALL ARE GOING TO WORK OUT A


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page271 of 2745531SYSTEM --2MR. VERHOEVEN:WE'RE GOING TO WORK ON3THAT.4THE COURT:-- ON TIMING ON THE56OBJECTIONS AND RESPONSES?MR. VERHOEVEN:YES.7THE COURT:AND I WOULD LIKE COPIES OF8THOSE.9ALL RIGHT.WHAT ELSE DO WE NEED TO DO<strong>10</strong>TODAY?OTHERWISE WE'RE DONE FOR TODAY, TOMORROW,<strong>11</strong><strong>12</strong>AND THURSDAY AND I DON'T SEE YOU BACK HERE AGAINUNTIL 8:30 ON FRIDAY.<strong>13</strong>MR. MCELHINNY:I WANT TO PUT ON THE<strong>14</strong><strong>15</strong>RECORD RIGHT NOW BECAUSE I JUST FOUND OUT ABOUTTHIS RIGHT NOW.<strong>16</strong>THE COURT:WHAT'S THAT?<strong>17</strong>MR. MCELHINNY:THIS MORNING WHEN<strong>18</strong>MR. QUINN DID HIS PRESENTATION, I WAS A LITTLE<strong>19</strong><strong>20</strong>TAKEN ABACK.ON.I COULDN'T FIGURE OUT WHAT WAS GOING2<strong>12</strong><strong>22</strong>3<strong>24</strong><strong>25</strong>AS YOUR HONOR WILL LEARN, AND AS I JUSTLEARNED, IMMEDIATELY AFTER THAT, SAMSUNG ISSUED APRESS RELEASE IN SAN JOSE IN WHICH IT PUBLISHED ALLOF THE INFORMATION AND ITS ARGUMENTS ABOUT THEEVIDENCE WHICH YOUR HONOR HAS EXCLUDED FROM


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page272 of 274554<strong>12</strong>3456789<strong>10</strong><strong>11</strong>EVIDENCE, AND AN ARGUMENT THAT SAYS, "FUNDAMENTALFAIRNESS REQUIRES THAT THE JURY DECIDE THE CASEBASED ON ALL THE EVIDENCE."THIS IS, ON PERCEPTION, AN INTENTIONALATTEMPT TO POLLUTE THIS JURY IN A WAY, FRANKLY,THAT I'VE NEVER -- I FORGET HOW MANY YEARSMR. QUINN SAID HE PRACTICED, BUT I'M FIVE MORE.THE COURT: 35. WHERE IS HE?MR. MCELHINNY: I DON'T KNOW. I JUST GOTTHIS.YOUR HONOR WILL SEE MOTION PRACTICE ON<strong>12</strong>IT.I'M NOT SURE EXACTLY WHAT THE RIGHT REMEDY OR<strong>13</strong><strong>14</strong>PENALTY IS.BUT THIS IS CONTEMPT OF COURT.I'VE JUST<strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>NEVER SEEN ANYTHING AS INTENTIONAL AS THIS IN MYENTIRE CAREER.THE COURT: CALL MR. QUINN. I'D LIKE TOSEE HIM TODAY.<strong>19</strong>MR. PRICE:YOUR HONOR, IF I MAY.<strong>20</strong><strong>21</strong>OR WHERE IS HE?THE COURT: YEAH. IS HE AT THE FAIRMONT<strong>22</strong><strong>23</strong>MR. PRICE:ATTENDING A FUNCTION.I BELIEVE HE'S IN LOS ANGELESHE LEFT THIS MORNING.<strong>24</strong><strong>25</strong>THERE'S A FUNCTION WITH THE MOTION PICTURE ACADEMYTHAT HE HAD A BOARD OF DIRECTORS' MEETING THAT HE


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page273 of 274555<strong>12</strong>34HAD TO BE AT.THE COURT: ALL RIGHT. I WANT HIM TOFILE A DECLARATION TOMORROW ABOUT HOW THATHAPPENED.5MR. PRICE:ALL RIGHT.67O'CLOCK.THE COURT: TOMORROW MORNING BY 9:00I WANT TO KNOW WHO RELEASED IT, WHO8AUTHORIZED IT, WHO DRAFTED IT.9<strong>10</strong>MR. PRICE:THE COURT:I'M SORRY?I WANT TO KNOW WHO DRAFTED<strong>11</strong><strong>12</strong>THE PRESS RELEASE, WHO AUTHORIZED IT FROM YOURLEGAL TEAM.<strong>13</strong><strong>14</strong>MR. PRICE:THE COURT:CERTAINLY.AND I WANT MR. QUINN'S<strong>15</strong>DECLARATION AS TO WHAT HIS ROLE WAS.<strong>16</strong>ALL RIGHT.WHAT ELSE FOR TODAY?<strong>17</strong><strong>18</strong>YOUR HONOR.MR. MCELHINNY:NOTHING FURTHER FROM US,<strong>19</strong>THE COURT:ANYTHING ELSE?<strong>20</strong>OKAY.THANK YOU ALL.<strong>21</strong>(WHEREUPON, THE EVENING RECESS WAS<strong>22</strong>TAKEN.)<strong>23</strong><strong>24</strong><strong>25</strong>


Case5:<strong>11</strong>-cv-0<strong>18</strong>46-LHK Document<strong>15</strong>47 Filed08/02/<strong>12</strong> Page274 of 274<strong>12</strong>34CERTIFICATE OF REPORTER56789<strong>10</strong><strong>11</strong><strong>12</strong><strong>13</strong><strong>14</strong><strong>15</strong><strong>16</strong><strong>17</strong><strong>18</strong>I, THE UNDERSIGNED OFFICIAL COURTREPORTER OF THE UNITED STATES DISTRICT COURT FORTHE NORTHERN DISTRICT OF CALIFORNIA, 280 SOUTHFIRST STREET, SAN JOSE, CALIFORNIA, DO HEREBYCERTIFY:THAT THE FOREGOING TRANSCRIPT,CERTIFICATE INCLUSIVE, CONSTITUTES A TRUE, FULL ANDCORRECT TRANSCRIPT OF MY SHORTHAND NOTES TAKEN ASSUCH OFFICIAL COURT REPORTER OF THE PROCEEDINGSHEREINBEFORE ENTITLED AND REDUCED BY COMPUTER-AIDEDTRANSCRIPTION TO THE BEST OF MY ABILITY.<strong>19</strong><strong>20</strong>2<strong>12</strong><strong>22</strong>3<strong>24</strong>/S/_____________________________LEE-ANNE SHORTRIDGE, CSR, CRRCERTIFICATE NUMBER 9595DATED: JULY 31, <strong>20</strong><strong>12</strong><strong>25</strong>


Apple Inc. v. Samsung Electronics Co. Ltd. et al, Docket No. 5:<strong>11</strong>-cv-0<strong>18</strong>46 (N.D. Cal. Apr <strong>15</strong>, <strong>20</strong><strong>11</strong>), Court DocketGeneral InformationCase NameDocket NumberCourtApple Inc. v. Samsung Electronics Co. Ltd. et al5:<strong>11</strong>-cv-0<strong>18</strong>46United States District Court for the Northern District of CaliforniaPrimary Date <strong>20</strong><strong>11</strong>-04-<strong>15</strong> 00:00:00Nature of SuitRelated Opinion(s)Property Rights: Patent<strong>20</strong><strong>12</strong> BL <strong>16</strong>5088 <strong>20</strong><strong>12</strong> BL <strong>17</strong>8771 <strong>20</strong><strong>12</strong> BL <strong>20</strong>5637 <strong>20</strong><strong>12</strong> BL263360 <strong>20</strong><strong>12</strong> BL 280780 <strong>20</strong><strong>12</strong> BL 330890 <strong>20</strong><strong>13</strong> BL <strong>25</strong><strong>22</strong>3 <strong>20</strong><strong>13</strong>BL <strong>25</strong><strong>22</strong>5 <strong>20</strong><strong>12</strong> BL 569<strong>12</strong> 282 F.R.D. <strong>25</strong>9 <strong>20</strong><strong>12</strong> BL 92<strong>18</strong>4 <strong>20</strong><strong>12</strong>BL <strong>10</strong>0476 <strong>20</strong><strong>12</strong> BL <strong>11</strong><strong>25</strong>07 <strong>20</strong><strong>12</strong> BL <strong>11</strong>9408 <strong>10</strong>3 U.S.P.Q.2d<strong>14</strong>01 <strong>20</strong><strong>12</strong> BL <strong>16</strong><strong>25</strong>35 <strong>20</strong><strong>12</strong> BL <strong>17</strong>3<strong>11</strong>2 <strong>20</strong><strong>12</strong> BL <strong>17</strong>3061 881F. Supp. 2d <strong>11</strong>32 <strong>20</strong><strong>12</strong> BL <strong>20</strong>9<strong>11</strong>3 <strong>20</strong><strong>12</strong> BL 265<strong>14</strong>4 <strong>20</strong><strong>12</strong> BL266278 <strong>20</strong><strong>12</strong> BL 273568 <strong>20</strong><strong>12</strong> BL 28<strong>13</strong>06 <strong>20</strong><strong>12</strong> BL <strong>25</strong>8464<strong>20</strong><strong>13</strong> BL <strong>25</strong>3<strong>14</strong> <strong>20</strong><strong>13</strong> BL 635<strong>24</strong> <strong>20</strong><strong>11</strong> BL 304343 <strong>20</strong><strong>12</strong> BL<strong>23</strong>8801© Bloomberg Finance L.P. All rights reserved. For terms of service see bloomberglaw.com // PAGE 1Document Link: http://www.bloomberglaw.com/ms/document/X1Q6LJBLEO82?documentName=<strong>15</strong>63.pdf&amp;fmt=pdf

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