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The Gold Standard. - Century 21 Bradley Realty, Inc

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<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> <strong>Realty</strong>, <strong>Inc</strong>.Welcome to <strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> <strong>Realty</strong>, <strong>Inc</strong>. We are very excitedto show you the power of the <strong>Century</strong> <strong>21</strong> System and howcan help grow your business. Now let’s takea look at what makes us “<strong>The</strong> <strong>Gold</strong> <strong>Standard</strong>.”© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Recognition, Awareness, Preference!Most Recognized Name In Real EstateCENTURY <strong>21</strong>: 41%RE/MAX: 34%Coldwell Banker: 18%* Source: 2010 Ad Tracking Study, Millward Brown. Q: “Which of these agencies , if any, is themost recognized name in real estate?” (multiple choice question); Base -Aware of Brand.Results significant at a 90% Confidence level .Industry Leader For Future ConsiderationCENTURY <strong>21</strong>RE/MAXIndustry LeadersGreater than 50%Almost Universal Brand AwarenessCENTURY <strong>21</strong>: 94%RE/MAX: 91%Coldwell Banker: 82%Prudential: 71%ERA: 39%GMAC: 36%Keller Williams: 36%Weichert : 18%<strong>Realty</strong> Executives:16%* Source: 2010 Ad Tracking Study, Millward Brown. Q: ““Please tell me which of these realestate agencies you have ever seen or heard of?” (Base: 1201 respondents: Sold or purchaseda home in the past 2 years, or plan to sell or purchase a home in the next 2 years; resultssignificant at a 90% Confidence level).Top Agencies for Likelihood to RecommendColdwell BankerPrudentialLess than 50% CENTURY <strong>21</strong>RE/MAXIndustry LeadersGreater than 30%ERAGMACWeichert<strong>Realty</strong> Executives<strong>Realty</strong> ExecutivesKeller WilliamsColdwell BankerPrudentialGMACLess than 30%* Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to consider choosingeach of these brands the next time you buy or sell a home?” (Base: 1201 respondents: Sold orpurchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years).Differences in the top 2 agencies (C<strong>21</strong> and RE/MAX) are statistically insignificant at a 90%Confidence Level.ERA* Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to recommend(brand) to someone else?” (Base: 1201 respondents: Sold or purchased a home in the past 2years, or plan to sell or purchase a home in the next 2 years). Any differences in the top 2agencies is statistically insignificant at a 90% Confidence Level.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


ExtendedOfficeHours100%PaperlessOfficeState of theArt MediaCenter24/7MobileWebsiteHomeConnectionTV Show© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Home Connection TV Show“Make your next move your best move.”$58.00Per Home-Per ShowHave your listing aired in a professional mannerwith our half hour TV show. Airing Sunday morningsat 9:30 am on ABC – Channel <strong>21</strong>, Cable 7Watch 24/7 atwww.<strong>Century</strong><strong>21</strong><strong>Bradley</strong>.com© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


MOBILE WEBSITETHE COMPLETE HOUSE HUNT 24/7 (VoicePad) SOLUTIONHouse Hunt delivers property info on ANYhome from ANY phone in the Fort Wayne listingdatabase. <strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> is the exclusiveuser of this technology in Northeast Indiana.“BRADLEY” TO (260) 493-3519OR (260) 493-3519Agents can receive an “agent-branded” mobile website to directly link consumers to you.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Extended Office Hours<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> is staffed andopen to the public 7 days a weekwith extended hours to better serveyou and your clients.HOURSAgents are assigned a personal HID Access Cardwhich will allow entry into the office at any time.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


State of the Art Multi-Media CenterProfessional on-site video production studio. You can have your personal realestate video designed right here using our top of the line production equipmentincluding green screen.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


100% Paperless Office<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> uses a paperless system called PaperlessPipeline. It is a cloud management program that stores andorganizes all of your documents in one secure location and allowsyou freedom to access and work on your files from anywhere youhave internet access.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Relocation Company Connections<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> works closely with many relocation companies,providing you with knowledgeable assistance in all of yourrelocation needs.Cartus Relocation CompanyBrookfield Relocation CompanyAltair Global Relocation Co.NEI Global RelocationQuantum RelocationWeichert RelocationGMAC RelocationAires RelocationWHR GroupCap ReloMobility Services International (MSI)Graebel Relocation CompanySibey Cline RelocationPrudential RelocationXRS Mobility, LLCParagon RelocationPrimacy RelocationSirva RelocationPlus RelocationTRC Global© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> TrainingEverything is in place at <strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> to support yoursuccess as an agent..<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong><strong>Century</strong> <strong>21</strong> OnlineMulti-Media CenterLearning SystemHands-on live training andworkshops.Attend live hands-on training on a variety of topics, includingintroduction to industry-related services, skills improvement workshops,financing, risk reduction and more!Build long-tern success andprofitability.Award-winning training programs are available for Sales Associates atall levels of experience. As a bonus, you can download coursematerials, schedules, and information about core programs. We offer avariety of free classes, both live, online, and self-paced .<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong>GatewayTraining on your schedule.Access <strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> Gateway to watch videos of trainingclasses, seminars and special events held in the Multi-Media Center.This allows you to refresh a skill or learn something new on YOUR time.Take the lead , by viewing all training classes from the 2013 <strong>Century</strong> <strong>21</strong>Corporate Convention!UPSTARAlliance Of RealtorsOpportunities that help youreach your professional goal.Offers mandatory and elective continuing education classes, freeeducational lunch presentations and technology training.. <strong>The</strong> BrownBag Lunch Program is usually held on the third Wednesday of everymonth.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


<strong>Century</strong> <strong>21</strong> Online ToolsMY C<strong>21</strong>® SiteCapture prospects andpromote your businesson the web.<strong>The</strong> <strong>21</strong>online learning program has placed inTraining Magazine’s Top 125 and Top 100Award list for the seventh time in the last 10years.AdMakerThis tool provides you with the power tocreate high quality Web sites leveragingcentury<strong>21</strong>.com® tools and resources. Consumerssearch for properties online more now than everbefore, and as real estate professionals, it is criticalto be visible online.PR Studio – Promote Your Business Through PR StudioAllPublic Relations (PR) is one of the mostcost effective (it’s !) and most underutilized marketing techniques availableto you. It is designed to help take thestress out of writing, editing, anddistributing company news to your localmedia.Create compelling advertising materialsutilizing the latest creative materialsthrough different media types, such asprint, online, outdoor, TV and radio.Create more professional-lookingadvertising, in a more efficient manner.Templates to BuildLocal CampaignsPrint-ready posters,brand ads, openhouse ads, Listingflyers and more!C<strong>21</strong>®CampaignCenter© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


<strong>Century</strong> <strong>21</strong> Online ToolsDrip emails, eGreetings, & Newsletters© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> Gateway<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> Gateway is an agent portal designed to keep allof your needs as a realtor in one place.<strong>The</strong> Dashboard feature onGateway provides easyaccess to severalimportant sites.<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> View the <strong>Century</strong> All monthly of our <strong>21</strong> internal <strong>Bradley</strong> top programs worksGateway <strong>Century</strong> allows you <strong>21</strong> <strong>Bradley</strong> to utilizesGateway keeps agent the & forms team closely are video, available with along several in thereserve one marketing of our to its fullestyou need in one, with easily exciting companies, “Training” videos with of access tab. potential, toconference rooms or the with severalaccessible location. special their C<strong>21</strong> sites <strong>Bradley</strong> on Gateway.media center marketing from any tools availablesponsored events.computer, at for any you time. on Gateway.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Personalized Zip Forms<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> uses ZipFormOnline (an exclusive and officialforms software of the NationalAssociation of Realtors (NAR).Easy to use software with.Find all the required paperworkfor listings, pendings and sales inan organized format. Now with E-signature capabilities, free toMLS members.ACCESS ZIPFORMSTHROUGH THE CENTURY <strong>21</strong>BRADLEY GATEWAYDASHBOARD TO GET ALLREQUIRED LISTING ANDSELLING DOCUMENTS.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


<strong>Century</strong> <strong>21</strong> LeadRouterLeadRouter is an on-line lead management application(tool) that routes incoming real estate leads within 15seconds of capturing the information. Leads comefrom multiple web-sources: <strong>Century</strong><strong>21</strong>.com,<strong>Century</strong><strong>21</strong>bradley.com (MLS), House Hunt 24/7, Trulia,Zillow LeadRouter and 100’s Process more.Other lead sources are from floor calls and referrals.Once you have completed the on-line LeadRoutertraining course through the C<strong>21</strong> learning Center (CLS)found on <strong>21</strong>online.com, you will be eligible to receiveleads.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Floor TimeLooking for new clients? We can add your name to the FloorSchedule. Each floor time slot is two hours, and is a great and easyway to make new clients. Agents are required to take LeadRoutertraining through <strong>21</strong>online.com, prior to having your name added tothe schedule.On yourway to yournext sale!© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Yard Signs<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> signs and Open House signs are available to youat . You can personalize your signs by purchasing ridersfrom one of our vendors.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Ft. Wayne Newspaper Advertisement<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> provides a “generic advertisement” inthe Northeast Indiana Real Estate Guide for each of your existinghome listings.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Wireless / TelecommunicationsDiscount Opportunities16 % Off Rates25% OffEquipment17 % Off Rates45% OffEquipment20 % Off Rates25% OffEquipment10 % Off Rates© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Fun at <strong>Century</strong> <strong>21</strong><strong>Bradley</strong><strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> promotes a fun family environmentfor our agents and staff. Enjoy several activities andevents throughout the year.© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong>Home Mortgage Affiliates© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


Commission Example•Sale Price of Home = $100,00.00•C<strong>21</strong> Agent Commission = 4%Company $$14,000.00Commission Split60/40Anniversary Date12 MonthsCommissionchecks areprocessedMonday thruFridaySales Price: $100,000.00Commission: x 4%$ 4,000.00Royalty Fee: - 6%$ (240.00)Total Comm: $ 3,760.00xCommission Split:60%To Agent40%To Company$2,256.00 $1,504.006% Royalty Fee paid tocorporate on every saleOnce $14,000.00 is paid intocompany dollars, agent toreceive 100% of commissionduring anniversary year© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.


New Agent – Getting Started and CostLicensingIndiana Real Estate Commission Professional Licensing402 W. Washington St. Room W072Indianapolis, IN 46204(317)234-3009<strong>The</strong> following information is to be mailed to IndianaReal Estate Commission Professional LicensingAgency:• Completed application• $39.25 One Time Fee (Sales Person) +$64.25 One Time Fee (Broker)• Original pre-licensing course completioncertificate• Original score sheet you received fromPearson VUE after you completed theexaminationOnce all application materials have beenreceived,your application will be reviewed for approval.You will receive your license via e-mail.UPSTAR<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> <strong>Realty</strong>, <strong>Inc</strong>.<strong>The</strong> following information is to be dropped off atUpstate Alliance of Realtors (UPSTAR):• Copy of completed application for licensure as• a Real Estate Salesperson or Broker• UPSTAR Form (Realtor Application)• Sentrilock Contract(schedule Lock Box training at this time)Access card $10.00 Lock BoxReader $60.00 (Optional)• MLS Fees - $628/year, billed quarterly $157Fees are prorated based on start date• UPSTAR Membership Fees - $805.00/year-New Realtor, $605/year- Existing Realtor.Fees are prorated based on start dateSchedule an orientation meeting with Heather Tipsord260.399.1177 Ext 141• E&O Insurance: $228/yr billed in yearly in JuneFees are prorated and billed from your starting month• Internet Access Fee: $10/monthUpstate Alliance of Realtors402 W. Washington St. Room W072Indianapolis, IN 46204(317)234-3009<strong>Century</strong> <strong>21</strong> <strong>Bradley</strong> <strong>Realty</strong>, <strong>Inc</strong>.2928 E. Dupont RoadFort Wayne, Indiana 46825(260)399-1177© 2011 <strong>Century</strong> <strong>21</strong> Real Estate LLC. All rights reserved.

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