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EyeOn Patients - Illinois College of Optometry

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Behind the scenes at the Fait<br />

Family Eyewear Center<br />

Valerie Kattouf, OD ’95, is IEI’s Medical Director <strong>of</strong> the<br />

University <strong>of</strong> Chicago Clinics. She spends one day a week in the<br />

U <strong>of</strong> C’s pediatric specialty unit and works to facilitate interdisciplinary<br />

clinical opportunities. She is also lead investigator for<br />

IEI’s Pediatric Outreach Program (see stories on pp. 14 and 15).<br />

All along, members <strong>of</strong> both the ICO and U <strong>of</strong> C communities<br />

have been excited about the partnership. Plans for furthering<br />

it through research and clinical programs continue to<br />

be developed.<br />

The Future<br />

Plans for marketing the Eye Institute also continue to be discussed.<br />

Messner has launched a broad internal marketing program<br />

geared toward enhancing patient relations, and last fall<br />

he appointed Vince Brandys, OD ’90, to serve as Director <strong>of</strong><br />

Pr<strong>of</strong>essional Relations. Brandys’s job is to keep local and<br />

regional practitioners informed about the resources and initiatives<br />

at the <strong>Illinois</strong> Eye Institute.<br />

That’s because those resources and initiatives continue to<br />

grow. Messner wants IEI to “be a center <strong>of</strong> excellence, a point<br />

<strong>of</strong> referral for optometrists and other physicians,” he says, “but<br />

also a first-rate primary eyecare clinic. Our challenge is to balance<br />

the nuts and bolts with the high-tech. But, I’m lucky, there<br />

are really great people working here who are up for the job.” ◆<br />

Spring 2005 / ICO Matters 12

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