Download File - MELANGE 2012

Recommendations

Info

12Exhibit 5: Travel Industry Sales Distribution SystemSuppliersCarriersLodgingOne-Stage SystemTravel Agent, TourOperator, orSpeciality ChannellerTwo-Stage SystemBuyersIndividualFood ServicesCar Rental FirmsAttractions AndEntertainmentWholesaler, TourOperator, orSpeciality ChannellerThree-Stage SystemTravel AgentOrGroup TravellerCruise LineResortsEtc.Four-Stage SystemWholesaler orTour OperatorTravel AgentSpecialityChannellerSource: Gee, Chuck Y, J.C. Makens, and D.J.L. Choy (1997), the Travel Industry, Third Edition, Van NostrandReinhold, New YorkExhibit 6: Average Revenue Structure of a Travel AgencyTravel Agency IncomeCar Rentals, 7%Others , 7%Hotel RentalSales, 10%CruiseSales, 14%Air Sales, 62%
13Source: Gee, Chuck Y, et al (1990) Professional Travel Agency Management, Prentice Hall, New Jersey.Exhibit 7: Top 5 Travel Sites by Total Unique Visitors (000) In IndiaSource: Comscore Media Matrix, 2011Exhibit 8: Hierarchy of Mercury Travels Pvt. Ltd.
Page 1 and 2: STRATINNOVA CASE STUDY - 2012Explor
Page 3 and 4: 3and maintain their travel plans th
Page 5 and 6: 5As far as India is concerned, sinc
Page 7 and 8: Page 7Toward a Better Shore: Achiev
Page 9 and 10: 93) In an era of growing smart phon
Page 11: 11Source: Ministry of Tourism, Govt
Page 15 and 16: 15Exhibit 10: Advertisement Samples

Download File - MELANGE 2012

Create successful ePaper yourself

Delete template?

Save as template?