Australia's National Landscapes Presentation - Tourism Australia

The potential of collaboration through Australia’s National Landscapes:A model for Visitor Experience Assessments - Parks AustraliaThe Commonwealth has, in consultation with experts from Canada, recently developed a model forvisitor experience assessments with potential for direct application to National Landscape EDS work.The process is based around Visitor Experience Assessment Workshops bringing together crossfunctionalteams to examine the current state of the visitor from the perspective of the visitor.The results inform how to improve the visitor experience on offer in a region, and:• Identify potential visitor experiences that enhance visitor satisfaction, increase visitation andextended stay consistent with the areas shared vision for tourism• Plan the delivery of these experiences including visitor services, infrastructure and investment.The concept is to understand the various phases that a visitor goes through in planning, experiencingand remembering their visit to appreciate our role in influencing the visitor experience. By doing so,we can actively contribute to making our natural areas more relevant to visitors and enable them toconnect with the natural or cultural environment in which they are visiting.This model has successfully been applied to visitor experience development in Uluru National Parkand Kakadu National Park, is currently being applied to precinct management in Kakadu National Parkand will soon be applied to Christmas Island – it could readily be applied to visitor experienceassessments in National Landscapes.This is one example of the value in working with a Commonwealth Agency who has protected areamanagement and visitor experience as a component of their core business and can provide suchresources to assist National Landscapes in their experience development endeavours. Clearly TourismAustralia brings a wealth of experience and resources to grow international and domestic tourismawareness and destination management.