Australia's National Landscapes Presentation - Tourism Australia

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Mt Buller Mt Stirling EPIC Mountain Bike TrailIn 2010, The Australian Alps National Landscape (AANL), identified the Mt Buller-Razorback Spur Epic MountainBike Ride as one of its Priority A projects (to be developed in the short-medium term) in the EDS “AustralianAlps National Landscape Tourism Strategy for the international Experience Seeker market”.The project:• investigate the scope for integrated marketing of the Australian Alps as the hub for cycling and mountainbike riding in Australia.• Identify key infrastructure priorities required to facilitate mountain bike experiences.The stakeholders included state, regional and local tourism organisations, local government, alpine resorts andtourism operators and it was envisaged as a Medium-term 3 – 5 year project.The AANL applied for STIG funding and in September 2012 a project plan was approved by the Commonwealthfor Stage One of the EPIC Mountain Bike Trail - the planning, assessment, design and part construction of thetrail.The STIG Project budget comprises a Commonwealth Government contribution of $125,000 with matchingcontribution of $125,000 from Mt Buller Mt Stirling Resort Management.Mt Buller Mt Stirling Resort Management is committed to completing Stage Two in summer 2013/14 and willseek additional funding from other partners.On 7 February the EPIC Mountain Bike Trail Project was launched, and based on reports Stage one to date ison track for completion by the end of the year.This is one of an increasing number of examples of complex projects being successfully developed withinNational Landscapes that cross multiple jurisdictions, tenures , council boundaries etc and lend themselves tothe big picture thinking and approach of National Landscapes.This is the type of project that may never succeed without a vehicle such as National Landscapes to progress it.
To highlight the value of NationalLandscapes in developing naturebased tourism in your region -imagine for a moment that you hadnot become one of Australia’s 16National Landscapes…..
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Page 7 and 8: But in Australia we have…Abercrom
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Page 12 and 13: Where have we been?
Page 14 and 15: What’s the process?Declare region
Page 16 and 17: Promoting the Landscapes
Page 23 and 24: Media:New Content• Fact sheets•
Page 26 and 27: Next Steps
Page 28 and 29: Identifying thebestdestinations toe
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Page 33 and 34: Highlights:• EDS Completed• 9 %
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Page 40 and 41: Your toolsGuide BookStakeholder new
Page 42 and 43: Seeing the Results:• Refining the
Page 46 and 47: • There would be 15 Landscapes el
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Australia's National Landscapes Presentation - Tourism Australia

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