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Chpater1 - “Football is the Ultimate Media” A Game with a Special Magicfront of the Descente board,” he told them, instructing them tokeep their eyes peeled for him on the TV. Then, whenever theball came his way during the match, he waved. He was thatsort of happy-go-lucky guy. Though it could never happennow, back then no one made a fuss if someone on the organisingteam waved directly into the camera. Like football itself,the football business was a lot mellower and more relaxed.A major problem surfaces just before the gameHowever that same Arcadian innocence did cause us one veryserious problem. Takahashi had arranged for Warren LockhartProductions from California to take charge of the productionof the match broadcast. They were responsible for sellingbroadcasting rights outside Japan, and filming and transmittingthe match. FIFA thought so highly of Julian Cohen, theman in charge of the broadcast transmission, that for manyyears they were to channel all their TV work through him atWarren Lockhart. Back in 1982, however, a serious problemconfronted Julian soon before the game.Julian had provisionally reserved an uplink to a satelliteto transmit the signal of the match. He had not, however,27