PDF (840 KB) - Dentsu

Preface - Dentsu A Name that Runs through Football Historycontribute to society through football and to further developthe sport in Asia; and putting heart and soul into the bid tobring the World Cup to Japan again.As the achievements of my predecessors likeNoriyuki Nabeshima and Haruyuki Takahashi show, look atthe history of both Japanese and international football andDentsu is always behind the scenes somewhere. It may soundas if I’m blowing my own (or Dentsu’s) trumpet, but that’ssimply a matter of incontestable fact. We may never ventureout centre stage, but the important part that Dentsu people haveplayed in global football’s development cannot be denied.Dentsu’s football business is like a thread that runsthrough the whole fabric of football history. That’s why I’msure our involvement with the game will interest football fans.In fact, I’m confident that shedding light on new, behind-thescenesfacts about the game will only make the world of footballmore attractive and more compelling in its complexity.This book tells the story of Dentsu’s football business,a story which mirrors the history of football itself. Iwrote it for people who love football as a sport; for peopleinterested in football as a business (and a very attractive andenjoyable business it is); and for people eager for a career in9